Powering athletic comebacks. p.48
UTRGV launches advanced manufacturing facility to fuel workforce development. p.24
Port of Brownsville rises to no. 41 in U.S. port rankings. p.36
A life of compassion and service. p.64
For a century, our commitment to personalized, quality care has remained steadfast. We are proud to serve the Rio Grande Valley with advanced technology, compassionate service and a deep engagement with our community. Together, we are united by a shared goal: to provide the best care possible for those we serve. Here’s to many more years of making a difference.
Matthew 5:16
PUBLISHER/CEO
“Let your light so shine before others, that they may see your good works and glorify your Father in heaven.”
We all have a story to tell. I’ve believed this for as long as I can remember. No matter how you view your story — too small, too ordinary, or too messy — someone will benefit from hearing it. That’s the spirit behind RGVision.
Each issue, we highlight the people and progress shaping the Rio Grande Valley. Whether it’s the educator inspiring the next generation, the business owner creating jobs, or the student overcoming challenges, we reflect the heartbeat of our community.
In this issue, we spotlight Dr. Jose I. Suarez and Moveo Performance, where recovery meets innovation. From athletes to everyday patients, Moveo is redefining comebacks through advanced care and strong community ties.
Our mission is to promote the Valley’s potential. With every story, we reinforce what makes the RGV a place to live, grow, and connect.
Let your light shine. Share your story, because someone, somewhere, needs to hear it.
PUBLISHER'S NOTE
If you are interested in receiving issues delivered to your home, please go to RGVisionMagazine.com/Subscribe or email us at info@RGVisionMagazine.com to subscribe to RGVision for $6.50/month.
Copyright by RGVision Publications Inc. All rights reserved. Reproduction without expressed written permission of the publisher is prohibited. The opinions and views expressed in the magazine do not necessarily reflect those of our advertisers or collaborators. RGVision magazine is published bi-monthly and circulates copies across the Rio Grande Valley. The RGVision office is located at 100 E. Nolana Ave. Suite 130 McAllen, TX 78504.
DOMINIQUE Y. ZMUDA
GRAPHIC DESIGNER/ILLUSTRATOR /
CONTENT MANAGER
ART GARZA
PROJECT MANAGER/UX DEVELOPER
MELISSA GUTIERREZ
DIGITAL MEDIA EXECUTIVE
BARBARA CHIMAL
MARKETING EXECUTIVE ASSISTANT
SALVADOR PRUNEDA
UX/UI WEBSITE DEVELOPER
ANTHONY RAMIREZ
UX/UI WEBSITE DEVELOPER
LORENZO REYNA
VIDEOGRAPHER/PHOTOGRAPHER
Cynthia Ybarra
James Walker
Amanda L. Rodriguez
Bill Martin
Port of Brownsville
Omar Ochoa
RioPlex Business Exchange
Valley Baptist Medical Center
Texas Organ Sharing Alliance
Dr. Lauro Tijerina
John Brush
Bryan Kirk
Caroline Waldrip
Nathaniel Mata
María Gamba
Joanney Uthe
Bárbara Delgado
Aaron Garcia
Jesús Alférez
Jordan Carbajal
Esteban Del Angel
For editorial comments and suggestions, please send emails to info@RGVisionMagazine.com. For advertising information, please call us at 956.627.2951 or email us at info@RGVisionMagazine.com.
A special thank you to all the advertisers who support this publication: You are the power behind the flywheel igniting positive change that keeps the conversation going.
PRINTED IN MEXICO
2025 VOLUME 17 ISSUE 4
RGVISION MAGAZINE
Powering athletic comebacks. INNOVATION
BUILDING THE FUTURE
UTRGV launches advanced manufacturing facility to fuel workforce development.
89 YEARS STRONG
Port of Brownsville rises to no. 41 in U.S. port rankings.
EDUCATION
A Second Chance
pg 10
Higher Education
pg 14
Building Character
pg 18
Leading with Legacy
pg 20
Future-Ready
pg 28
Franchise Your Business
pg 32
After the Storm
pg 40
Aged to Influence
pg 42
Summer Sale
pg 44
Conflict Resolution
pg 46
SISTER NORMA PIMENTEL
A life of compassion and service.
Accessible Imaging
pg 52
Organ Donors
pg 56
Regaining Independence
pg 58
Summer Checkups
pg 62
Flavor in South Texas
pg 68
The Magic of Summer
pg 72
From Botanas to Business
pg 78
Each and every member of our advisory board charges RGVision with growth and commitment within our business development, social engagement, and editorial efforts. Through their feedback and contributions, RGVision will continue to help tell and share the Rio Grande Valley’s stories and extend the invitation to join the conversation.
How PSJA ISD’s CCTA Is Helping Adults Complete Their Education and Launch Careers
by Cynthia Ybarra | photos
For many young adults in the Rio Grande Valley, life’s unexpected turns have sometimes meant pressing pause on their high school education, but at Pharr-San Juan-Alamo ISD, there’s always a path forward. For the past 16 years, PSJA ISD has offered individuals ages 18 to 26 a renewed opportunity through its innovative PSJA College, Career & Technology Academy (CCTA) — a campus that helps adult students complete their academic journey and rewrite their futures.
Now nearing its second anniversary since being reinstated in 2023 by Superintendent Dr. Alejandro Elias, PSJA CCTA stands as a beacon of second chances and opportunities. The return of this life-changing PSJA ISD academy ensures that more students — regardless of their age or past circumstances — have access to a clear and supported path to graduation and beyond.
“We are proud to have brought this academy back and to ensure students are not just completing their high school diploma, but also getting the opportunity to jumpstart their careers,” said Dr. Elias. “Just like our students in traditional high schools, our adult learners at PSJA CCTA can also earn industry certifications that make them competitive in today’s workforce.”
PSJA CCTA is specifically designed for students who didn’t complete high school due to missing credits or not passing the required State of Texas Assessments of Academic Readiness (STAAR) exams, but it’s far more than a diploma completion academy — it’s a launching pad for future success.
Through partnerships with higher education institutions like South Texas College, students also have the opportunity to earn college certificates and industry-based certifications in highdemand fields such as Emergency Telecommunicator, Phlebotomy, EKG Technician, Security Guard, Substitute Teacher, Welding, HVAC, and Electrical, to name a few. Each student enrolled in the academy is also provided with a laptop to support their studies.
“We are proud to have brought this program back and to ensure students are not just completing their high school diploma, but also getting the opportunity to jumpstart their careers,”
Dr. Alejandro Elias, PSJA ISD Superintendent
Since its inception over 16 years ago, nearly 2,000 students have walked the stage with pride, diplomas in hand, many with certifications that give them a competitive edge in today’s job market. At the end of their academic journey, graduates celebrate this milestone alongside family and friends. Last August 2024, over 80 students were honored for completing this critical first step toward a brighter future. PSJA ISD looks forward to celebrating another successful graduating class later this summer.
Aylin Gomez is one of the academy's most recent success stories. After life took her in a different direction, she made the brave decision to return to school. Not only did she earn her high school diploma — she also obtained an EKG certification, bringing her one step closer to achieving her dream of becoming a nurse practitioner.
“I’m very grateful to PSJA CCTA because I was able to complete my requirements and graduate,” Gomez said. “My best friend also went through the academy and graduated, and my brother is currently attending. This is
the perfect academy — you couldn’t find a better one.”
According to Dr. Nora Rivas-Garza, PSJA Executive Officer for Secondary Schools, the success of the academy lies in its flexible, student-centered approach.
“Our goal is to remove barriers and provide support for those seeking to obtain their high school diploma,” she said. “We recognize that life happens — family responsibilities, work, health issues — but that shouldn’t mean the end of someone’s education. At PSJA CCTA, we give them a clear path forward.”
That flexibility is what drew current student Michael Garza to the academy. Now on track to graduate in June 2025, Garza will receive his high school diploma along with certifications in EKG and Welding. Though he enjoys welding, his true goal is to follow in the footsteps of his brother and sister-in-law — both traveling nurses — and pursue a career in healthcare.
"Before, I saw myself without a future—but the PSJA CCTA Academy changed that. They believed in me, helped me push forward, and now I'm graduating with a diploma and two certifications."
According to the students, the impact of PSJA CCTA goes far beyond academics. It has restored their confidence, dignity, and hope, reminding them that it’s never too late to pursue their goals — and that with the right support, anything is possible.
Enrollment is ongoing, and PSJA ISD encourages anyone between the ages of 18 and 26 who has not completed high school to reach out. Whether a student left school years ago or is just a few credits away from graduating, PSJA CCTA is ready to help students reach their goals and launch their futures.
PSJA ISD is an open-enrollment school district welcoming students living anywhere in the Rio Grande Valley. Individuals interested in learning more about PSJA CCTA or enrolling can visit psjaisd.us/ccta.
Brownsville ISD and TSC Dual Enrollment Leads the Way
by Caroline Waldrip | photos provided by Brownsville ISD
In the Rio Grande Valley, a powerful partnership between Brownsville Independent School District and Texas Southmost College (TSC) is transforming what it means to graduate from high school. Through a thriving dual enrollment program, over 390 BISD seniors are expected to walk across the stage this year not only with their high school diplomas, but also with associate degrees already in hand.
This collaborative initiative offers high school students access to college-level courses — often taught by Brownsville ISD teachers credentialed through TSC — without ever leaving their campuses. “This relationship is built on a shared commitment to increase access to higher education, promote college and career readiness,
and support student success in our community,” said Melissa De La Torre, Dual Enrollment Lead Teacher for Brownsville ISD.
One major benefit of the partnership is the accessibility it creates. With TSC’s campus right in the heart of Brownsville, students have the opportunity to experience a true college environment early on, especially during summer dual enrollment programs held on-site. “It provides them access to college faculty, facilities, and resources,” De La Torre said. “They get to experience a true sense of what it means to be a college student while still in high school.”
The program’s popularity is soaring. Students are drawn to dual enrollment for a range of reasons: cost savings, academic rigor, and the chance to get ahead. “One of the main reasons students are drawn to the program is the ability to earn both high school and college credit at the same time,” De La Torre said. “This can significantly reduce the time and cost required to complete a college degree after graduation.”
The dual enrollment program also creates a network of support to help students thrive. TSC counselors, Brownsville ISD academic advisors, and Early College High School staff work hand in hand to guide students through the college experience. “They’re supported every step of the way by both Brownsville ISD and TSC staff who are invested in their success,” De La Torre said.
Beyond individual student gains, the program offers measurable benefits for the broader Rio Grande Valley. It raises educational attainment rates, closes opportunity gaps, and produces skilled graduates ready to meet local workforce demands. “Many students in Brownsville, along with the rest of RGV, are firstgeneration college students who may not otherwise have access to college coursework while in high school,” De La Torre said.
A standout example is Rivera Early College High School student Marco Bravo, who made Brownsville ISD history last year. He completed his associate degree as a junior and used his senior year to pursue career readiness in the district’s Pharmacy Technician program. “His commitment and work ethic paid off when he was offered a position at the very pharmacy where he had been assisting during his clinical hours,” De La Torre said.
Now preparing to attend The University of Texas at Austin, Bravo embodies the program’s success in blending academic acceleration with real-world preparation. “Marco’s story is a testament to how the dual enrollment program can accelerate academic progress, open doors to career opportunities, and set students on a path toward continued success,” De La Torre said.
With more than 390 students earning associate degrees during the 2024–2025 academic year alone, the BISD-TSC partnership stands as a model of what’s possible when secondary and higher education work together to serve their community.
“This program not only accelerates their path toward a bachelor’s degree or career certification but also increases the likelihood that they will remain in the region to continue their education and enter the local workforce,” De La Torre said.
The future of the RGV is looking brighter, one graduate at a time.
by Caroline Waldrip | photos provided
At the Marine Military Academy (MMA) in Harlingen, cadets actively build character through every aspect of student life. Community service stands out as one of the most impactful ways they grow, benefiting the Rio Grande Valley while helping students become responsible, empathetic, and confident leaders.
“Community service is such a powerful way for our cadets to grow as individuals and develop strong character,” said Julie Fonseca, Director of Marketing & Publicity at MMA. “By volunteering their time and energy to help others around the community, cadets learn valuable life lessons that go beyond the Academy.”
Cadets contribute across the region in many ways — whether it’s restoring overgrown grounds at a church, greeting guests at formal events, or supporting initiatives for children in crisis. Each act of service is a lesson in responsibility, commitment, and teamwork.
“Community service teaches our cadets responsibility,” Fonseca said. “Whether it's helping at a food bank or beautification projects, our cadets commit to showing up and doing their part. This sense of duty builds discipline and reliability.”
Cadet Rhys Thompson of Delta Company recently demonstrated that commitment by completing his service requirement at Gracepoint Fellowship Church in Harlingen. He dedicated his time to restoring and organizing a storage area behind one of the church’s main buildings. “He worked quite diligently with close attention to detail to beautify this local church,” Fonseca said.
The impact of MMA cadets extends well beyond individual projects. Many are involved through clubs such as the National Honor Society, Boy Scouts, and Rotary Interact, which organize and support community efforts throughout the year. “Working with others during service projects improves teamwork and communication skills,” Fonseca said. “The cadets learn how to collaborate, listen, and lead — all of which are important qualities for personal and professional success.”
Recently, cadets served as greeters and ushers at the Literacy Center of Harlingen’s annual Celebrity Roast, supported the Harlingen Concert Series, and even participated in a heartfelt initiative with the Sunburst Rotary. Through the “Comfort Buddies” program, cadets helped stuff teddy bears that are distributed by first responders to children dealing with trauma.
The
impact of MMA cadets extends well beyond individual projects. Many are involved through clubs such as the National Honor Society, Boy Scouts, and Rotary Interact, which organize and support community efforts throughout the year.
“Serving people from different backgrounds or with different needs allows students to understand the importance of their work,” Fonseca said. “This helps them become more compassionate and open-minded.”
Two cadets, Lawson Mairie and John Slemko, recently completed their Eagle Scout Boards of Review after years of hard work and dedication. Mairie’s project, a raised flower garden for the Children’s Advocacy Center, not only fulfilled a requirement but also created a lasting, beautiful space for children and families. Service through ceremonial duties is also part of the MMA experience. The Academy’s Color Guard regularly participates in civic events, including the Mayor’s Prayer Breakfast in Harlingen. “Our community has always embraced our cadets, and we love to see them giving back,” Fonseca said.
While the cadets give generously of their time, the internal rewards are just as significant. “Community service helps build their self-confidence,” Fonseca said. “When they see the positive impact they can have, it boosts their self-worth and motivates them to continue making a difference.”
At MMA, cadets learn that leadership isn’t just about commands and achievements — it’s about service, empathy, and stepping up when others need help. “Giving their time to community work helps mold our cadets to be more thoughtful, caring, and responsible individuals — traits that are the foundation of strong character,” Fonseca said.
Through their service, MMA cadets are not only making a difference in their community — they are discovering the values that will guide them for life.
by James Walker | photos by Esteban Del Angel
As Texas Southmost College stands on the verge of its 100th anniversary milestone in 2026, the institution is not only reflecting on a century of service but also laying the groundwork for the next hundred years. In keeping with the celebratory nature of the upcoming centennial, the TSC Foundation is leading the launch of the college’s first official Alumni Association, a long-anticipated initiative aimed at strengthening ties between graduates and their beloved alma mater.
Spearheading this effort is a dedicated committee, all of whom are TSC alumni and TSC Foundation Board members, who are dedicated to honoring the legacy of TSC’s graduates while creating new opportunities for connection, mentorship, and pride. The committee is chaired by Dr. Norma Lopez-Harris, Secretary of the TSC Board of Trustees and Board member of the TSC Foundation, and also includes:
• Adela G. Garza, Chair, TSC Board of Trustees and Vice Chair, TSC Foundation
• Role H. Rodriguez, Agent, New York Life Insurance Company and Board member, TSC Foundation
• Joey Camacho, District Manager, Republic National Distributing Company and Board member, TSC Foundation
For those at TSC, the ability to continue opening new doors for graduates is precisely the reason why the establishment of the TSC Alumni Association is so important. Pictured left to right: VP of Student Development Dr. David Plummer, Board of Trustees Secretary and TSC Foundation Board member Dr. Norma Lopez-Harris, VP of External Relations and Workforce Development Richard Mesquias, Media Production Coordinator Esteban Del Angel, VP of Information Technology Mr. Luis Villareal, Board Trustee Ms. Alejandra Aldrete, Board Trustee Edward C. Camarillo.
For Dr. Lopez-Harris, a significant part of the effort going into the creation of the association is motivated by her own personal experiences with the college.
“During my time as a student at Texas Southmost College, one thing that I came to quickly realize was how helpful the professors and staff were,” she said. “I’ll never forget the day I was given the opportunity to interview for the College of Pharmacy at the University of Texas, and when I told my professors, they all worked together to set up a mock interview for me to help me prepare. I’ll never forget that.”
That early support left a lasting impression, which now guides her in her role on the college’s leadership team.
“Today, as a Board Trustee, it means a lot to me to be able to actively give back to the community because thanks to TSC, both myself and my siblings have our college degrees which were instrumental in our future success. We want to be sure that new generations of students are afforded with the same kinds of opportunities to further their education and create their own pathways to success in their lives.”
The Alumni Association is a direct response to that kind of transformational student experience. Committee members — many of whom are alumni themselves — view the centennial not just as a celebration of the past, but as a chance to reconnect with the thousands of graduates whose journeys began at TSC and recognize the lifelong
value of that connection.
“I want to be able to help grow the association so that it can allow our alumni to look back and feel a sense of pride to have graduated from TSC because they’re part of the college’s legacy,” Lopez-Harris added.
Beyond pride, the Association is intended to become a vital resource that opens new doors for both alumni and current students.
“The association is so important because we can both give back to the college as well as help and guide alumni in many different ways,” she said. “For example, once the association is up and running, we can give our alumni a means through which they can find opportunities for networking, mentoring, possible jobs, and more.”
As the committee works toward the formal launch, hopes are high for widespread engagement and longterm impact.
“I hope to see a large number of alumni sign up for the association, and I hope that we are able to make a larger impact in helping future students by providing them with more scholarship opportunities.”
As the TSC Foundation steers the college into its second century, the Alumni Association will stand ready to serve as a living bridge between past and future, creating a community of Scorpions committed to celebrating where they’ve come from and lifting up those who come next.
At 265 pounds, Phylisia Tamayo often felt unwell. When her doctor told her the excess weight was jeopardizing her life, she chose weight-loss surgery at the South Texas Health System® Bariatric Weight Loss Surgery Center.
“It’s emotional to even think about how sick I felt and how I normalized that,” Tamayo says. “It kept me from being the best mom I could be.”
Knowing she needed to make a long-lasting change, she underwent weight-loss surgery at the South Texas Health System Bariatric Weight Loss Surgery Center. “It was amazing. They held my hand every step of the process.”
Today, she’s more than 100 pounds lighter. “Within a week, it just started melting off of me,” Tamayo says. “I am alive again. I can be active, and I know that I’m going to be here for my son.”
If
by Bryan Kirk | photos by Jesús Alférez
The recent opening of the University of Texas Rio Grande Valley’s Advanced Manufacturing Research Facility (AMRF) is poised to transform the Valley into a manufacturing hub for research and development in the South Texas region.
University officials hosted a ribbon-cutting ceremony on May 5. They were joined by local civic leaders and engineering students who will receive real-world training in automotive technology, robotics, cybersecurity, semiconductors, artificial intelligence, and more.
“This facility will act as a catalyst for applied research and development, driving the advancement of cuttingedge technologies through strategic collaboration among academia, industry, national laboratories, and regional partners,” UTRGV President Guy Bailey
said in a press release. “By offering state-of-the-art resources to faculty and students, the AMRF will play a key role in supporting UTRGV’s pursuit of R1 research university status.”
Dr. Can Saygin, Ph.D, who serves as UTRGV’s Senior Vice President for Research and dean of the Graduate College, said the 14,000-square-foot building was little more than an empty shell when he saw the 30-year-old building in 2022.
“When I came to the university, one of the areas that I wanted to quickly support was the manufacturing areas,” he said. “When I saw the building, I thought, there is a lot of storage and unused space in here. Can we do something with this?”
In 2024, UTRGV began redesigning the existing building and bringing in industry-grade equipment at a cost of nearly $20 million.
With its completion, AMRF is poised to train the next generation and to serve local and regional interests through collaborative partnerships that also promote economic growth.
“The Institute offers strategically restructured research, education, and workforce development programs through which we prepare world-class engineers and workers equipped with the skills needed to operate, design, develop, and manage advanced manufacturing processes and systems,” said Dr. Jianzhi (James) Li, Ph.D. Director of the Institute for Advanced Manufacturing.
Advanced Manufacturing has been considered a critical driver for regional economic prosperity for many years.
The facility was initiated about 20 years ago with input from various cities and EDCs in the Valley. Among those prominent citizens that Li mentioned was Keith Patridge, the former president of McAllen EDC, who played a key role in the establishment of engineering programs at UT-Pan American.
Saygin said when he initially toured the facility, he envisioned it as a “test kitchen” that would not only train and educate the next generation of engineers, entrepreneurs, and scientists, but a research and development facility that attracts researchers, stakeholders, and industry leaders to work with the students and the university on project development initiatives.
“This could be an accelerated value creation test kitchen in my mind,” he said. “The problem is that sometimes in academia, things may take quite a long time, so how do we accelerate this? If we design the right environment with the right ingredients, then people will automatically come together.”
The concept is to have physical centers of excellence that bring people together to facilitate networking among the various stakeholders.
Of course, some of these stakeholders involve the local school districts, which play a critical role in educating and encouraging young students to become leaders in their communities and to pursue careers that benefit the region.
“With a strong plan to integrate K-12 schools in our awareness and workforce development programs, we are excited about the possibility of elevating the quality of education across the Rio Grande Valley region,” said Li. “We are working with Region One Education Service Center to ensure exposure of our facility to the highest degree of awareness with our school districts.”
Li said AMF representatives have provided classroom demonstrations to students who have an interest in STEM careers that the facility will provide.
UTRVG plans to offer a two-day National Manufacturing Expo and Exhibition event again this year, which attracts industry leaders, national organizations, government agencies, and partners. Li said, AMF leaders are confident that this event will spur interest in the facility and inspire thousands of students to pursue a career in advanced manufacturing.
“We have received many requests for visits, tours, and interviews from schools, cities, the private sectors, and economic development corporations,” said Li. “We sense their excitement, especially from the perspective of creating economic opportunities in our region, leveraging our incubation and training programs we have, which will create wealth and high-paying jobs for our communities.”
Beyond academic programs, the AMRF also offers specialized workforce training through certifications in areas such as additive manufacturing and defense innovation, equipping students and professionals with in-demand skills.
“This facility is about more than research; it is about creating opportunity,” Saygin said. “We are developing the region’s talent pipeline and connecting students to the industries that are shaping the future.”
Awarded $50,000 Grant Through Verizon edX Initiative Backed by UnidosUS by Amanda L. Rodriguez | photo provided
VIDA has been awarded a $50,000 grant through the Verizon edX initiative, made possible by UnidosUS. This grant will expand access to high-quality, online learning opportunities for VIDA participants, helping them gain in-demand skills that align with today’s workforce needs.
Through this initiative, participants will receive free access to expert-led, self-paced courses offered by leading universities, including Harvard University, Columbia, and Rice University. Course topics include corporate finance, computer science for artificial
intelligence, leadership in remote environments, workplace diversity, and professional communication.
This initiative directly supports VIDA’s mission to empower residents of the Rio Grande Valley to achieve economic prosperity through market-driven training, resources, and career pathways. By opening the door to elite-level instruction and workforce development tools, VIDA continues to break down barriers to success for underserved individuals in South Texas.
To learn more about VIDA, please visit vidacareers.org or call 956-903-1900.
According to the International Franchise Association, there are nearly 800,000 franchises in the United States. There’s no reason your business can’t be one of them. The space is expected to continue expanding, with a growth rate of 2%, even in an unpredictable market. Whether you already have a business or not, you may have thought about becoming a franchisor. How do you
know if your business or business idea is the right fit to become a franchise? If it does check all the boxes, how do you set it up as a franchise opportunity? IS YOUR BUSINESS THE RIGHT FIT?
There are franchises in all industries – from business services and real estate to quick-service restaurants and retail stores. Becoming a franchisor allows you
to grow your brand and leverage knowledgeable local business owners to expand while sharing the liability. While going the franchise route does compromise control a bit, it affords the opportunity of scalability.
When you lease out your brand to franchisees, you also set yourself up for additional forms of revenue, like royalties, contributions, and other fees. Diversifying your revenue stream can be a major motivator to take the plunge.
Before becoming a franchisor, think about whether your business meets foundational criteria that make a franchise successful:
• Profitability: Your business’s Return on Investment (ROI) must be appealing if you want to attract franchisees. Think about your plans for growth and how you can expand your market and increase sales reliably. Your potential franchisees will want to see this opportunity clearly. Will providing your product or service to a new audience be enough, or will you need to enhance your offerings? Before you franchise your business, consider consulting outside professionals to explore what the business will look like.
• Internal Communication: It’s important that you, as the business owner, communicate openly with your franchisees. It’s a two-way relationship, one in which you must be approachable and willing to exchange ideas, and in which you and your franchisees solve problems together. This will ensure the quality and uniformity of the brand. Hire someone or a team dedicated to communicating relevant information with franchisees to make sure these lines are open. It should be a mutually beneficial partnership.
• Replicable Processes: To preserve company culture and maintain a strong brand, your processes should be simplified where possible so they can be scaled efficiently and consistently. One of the reasons a
franchisee is attracted to this type of business is that they get the benefit of starting a business that‘s already organized and has the tools they need to hit the ground running. They’ll need your protection and support every step of the way.
Once you’ve decided you want to become a franchisor, here are the steps to prepare your business:
• Establish your franchise company as a legal entity and register your trademarks.
• Issue a franchise disclosure document (FDD) and register with the states in which you’ll operate.
• Write an operations manual to help business locations run consistently.
• Define a thorough selection process to determine who would be best to join you on this journey.
• Develop a marketing plan and identify clear growth goals for the business.
• Make an effort to sell franchises as a means of growing your business. It might mean refocusing your attention to make this happen.
• Engage in services that offer helpful tools, such as franchise brokers and digital marketing services.
Even if your business is a good fit for being a franchise, recognize that there are tradeoffs when offering your brand on lease. You may be exchanging the profit of opening your own additional locations for the partnership of other owners.
The bottom line is that diversifying your revenue may make being a franchisor a worthwhile endeavor. Consult with your advisor and other professionals about whether franchising your business aligns with your financial, professional, and personal goals.
Sources: franchise.org; franpos.com; thefranchiseinstitute.com.au; investopedia.com
Raymond James and its advisors do not offer legal advice. You should discuss any legal matters with the appropriate professional. The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete. It is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation.
Port of Brownsville Rises to No. 41 in U.S. Port Rankings by Port of Brownsville | photo provided
On its 89th anniversary, the Port of Brownsville is proud to announce its vault to 41st position in the ranking of 150 U.S. maritime ports for waterborne cargo tonnage.
“This is a significant achievement for the port and our entire community. It is a tribute to the hard work and dedication of our staff, our stakeholders, and my fellow board members.”
Esteban Guerra, Brownsville Navigation District Chairman
According to the U.S. Army Corps of Engineers’ most recent annual report, in 2023, the port’s waterways handled more than 11.2 million tons of cargo, a 23 percent increase from 2022’s 9.1 million tons, launching the port from 50th position to 41st in the nation. This latest ranking signifies the port’s highest placement to date.
“This is a significant achievement for the port and our entire community. It is a tribute to the hard work and dedication of our staff, our stakeholders, and my fellow board members,” said Brownsville Navigation District Chairman Esteban Guerra. “We’ve made great strides and there’s more to come in advancing our region’s economic vitality”.
A forty-six percent increase in vessel traffic at the port recorded 2,561 vessel calls in 2023, up from 1,754 the previous year. Major commodities driving growth at the port include steel, liquid bulk products, aggregates, and project cargo.
Strategically located on the U.S.-Mexico border, the Port of Brownsville is a critical gateway for international trade. Major infrastructure improvements are underway to strengthen the port’s ability to drive regional economic development. The Brazos Island Harbor Channel Improvement Project to deepen the port’s 17-mile-long Brownsville Ship Channel from its current 42 to 52 feet deep to accommodate large
vessels and improve navigational safety is slated for completion in 2026
Additionally, sizeable private investments are transforming the port’s landscape. Notably, Rio Grande LNG’s 984-acre facility, the largest privately funded project in Texas, has generated thousands of jobs for the region and contributed millions of dollars in economic impact throughout the communities of the Rio Grande Valley.
The Port of Brownsville is the only deep-water seaport directly on the U.S.-Mexico border and encompasses 40,000 acres – the largest land-owning public port authority in the country.
The port transships more steel into Mexico than any other U.S. port and is home to premier energy, shipbuilding, and ship recycling industries. It ranks No. 41 among the Top 150 U.S. maritime ports for waterborne cargo, according to the U.S. Army Corps of Engineers.
As the major multimodal transportation hub serving the Rio Grande Valley and northern Mexico, the Port of Brownsville supports investment opportunities and jobs. Activity at the port is responsible for adding more than $1 billion to the Rio Grande Valley regional economy and over $12 billion to the Texas economy, as well as creating more than 66,000 jobs statewide. For more information, visit portofbrownsville.com.
If your home was recently damaged by a storm, one of the most important things to do is ensure you and your family find a safe place to stay temporarily. Next, you must file an insurance claim to get the process started.
The following are several tips on how to report storm damage to your property by the Insurance Information Institute (III):
1. Call your insurance provider: Report the storm damage to your insurer and ensure you give them
your policy number, phone number, and email address. When it comes to major storms, insurance companies will first visit homeowners who have experienced severe damage. You will need to describe the amount of damage to your property and explain your family’s specific needs. To get ready for your visit, ask your insurer when the insurance adjuster will reach you and request the adjuster’s supervisor’s phone number, since adjusters may be in areas where cellphone towers are down or damaged.
2. Document the damage: Many insurers will request an inventory of damaged household items. Take photographs, record videos, and document details of damaged household items, such as how much they are supposedly worth and the date you purchased them. Collect receipts if possible. The insurance adjuster will generally perform a thorough inspection of your damaged possessions and write you a check to help you repair, replace, or rebuild.
3. Do not discard damaged items and materials before checking with your insurer: In general, the adjuster must see the damaged items before you discard them. If your local municipality requires you to throw away certain items for safety reasons, take a picture and provide it to your insurer.
4. Sign up for text alerts: The insurance company may notify you of any updates on your claim through SMS/text messages, such as when you first report the claim, when the insurer determines an estimate, and when you will receive your payment.
5. Understand your available emergency services: From covering your roof and boarding up your doors and windows to removing water from your home, insurers may have emergency services available to protect your home from further damage. Additionally, if you and your family are unable to remain in the home due to severe damage, your homeowner's insurance company may provide you with a check to compensate you for additional living expenses.
6. Keep a journal: Document the claims process by listing everyone you spoke to about the claim, including their name, title, and contact information, as well as the date of these discussions. The claims process will be easier and more streamlined when you are organized.
If your property has incurred damage following a storm or natural disaster and you haven’t been properly compensated by your homeowner’s insurance company in Texas, call Omar Ochoa Law Firm at (956) 450-8104 or contact us online to schedule an initial consultation today.
There’s a certain reverence that surrounds a well-crafted whiskey. It’s not just the richness of the flavor or the heritage of the distillery. It’s the process — the intentionality behind every detail, from grain selection to barrel aging. As someone who’s spent years leading marketing strategies for businesses across industries, I often find myself returning to this analogy: great marketing is a lot like great whiskey. It's not rushed. It's not shallow. It’s built with care, complexity, and an eye toward legacy.
That’s the kind of thinking today’s brands — especially local and regional businesses — need to embrace.
THE POWER OF STORY, IT’S MORE THAN A CAMPAIGN
At its core, marketing isn’t just about exposure. It’s about connection. Like a bottle of whiskey aged for ten years before it ever meets the market, a strong brand narrative is carefully developed, not quickly assembled.
We live in a time where people crave authenticity. They don’t just want to know what you sell — they want to know why you exist. They want to believe in your story. Whether you're an up-and-coming tech startup or a third-generation small business in the Rio Grande Valley, your brand story is what separates you from the noise.
When we guide clients through branding workshops, we always start with the story. Not slogans. Not color palettes. Story. Because a good story — like a good whiskey — is memorable. It lingers. It builds trust, and that’s what marketing is really about: building something that lasts beyond the first sip.
Too many businesses treat marketing like a seasonal effort — something to turn on when sales dip or a new product launches, but this short-term mindset misses the bigger picture. Branding is not an isolated tactic — it’s a
long-term investment in relevance and equity.
Consider the way distilleries operate. They lay down barrels they won’t see profits on for 5, 10, sometimes 20 years. That’s not just production — that’s belief. Belief in their process. Belief in their product. Belief in the experience they’re offering down the line.
In the same way, effective marketing builds brand equity over time. You’re not just trying to convert one sale — you’re building affinity. You're making a customer feel something so strong that they return, refer, and advocate. That only happens when your marketing is aligned with your mission and executed with consistency and care.
We all know the marketing that feels forced.
It pushes. It shouts. It disappears after a week. What about the marketing that works? It lingers. It’s subtle, like the finish on a well-aged bourbon. It’s layered, revealing new elements over time — a campaign that gets better the more you sit with it. The tagline that comes to mind a week later. The brand voice that feels like a friend. That’s the kind of marketing that earns loyalty.
This requires more than creativity — it demands strategy. It demands alignment between your brand, your audience, and the message you’re delivering. It means understanding the emotional current behind every decision your customer makes — and crafting messaging that taps into that current.
One of the most overlooked traits of effective marketing is restraint.
A whiskey is often described by how well it breathes — how it opens up once poured, how the air interacts with the spirit to bring out deeper notes. Great brands do this too. They don’t overwhelm. They give space. They speak clearly. They invite people in, not by shouting, but by being thoughtful.
That’s why it’s so important for marketing leaders to resist the urge to flood every channel with noise. Instead, we should focus on clarity. Simplicity. Intention. Let the brand breathe. Let your audience engage with your story at their own pace, because when they do, they’re more likely to connect truly.
Over time, I’ve learned that while tools and platforms change, the fundamentals remain the same. People want to feel seen. They want to be part of something. And they remember how a brand makes them feel long after they’ve forgotten the details.
So take a page from the whiskey makers: Slow down. Honor the process. Lead with authenticity, and build something that’s meant to be savored, not just consumed.
Because in the end, marketing isn’t just about visibility. It’s about legacy, and just like a fine bottle of whiskey, the brands that stand the test of time are the ones that are crafted, not churned out.
by RioPlex Business Exchange
by Joanney Uthe | photos provided
Every organization experiences conflict. How an organization or its board deals with conflict can affect the success or effectiveness of their mission. As a leadership coach and nonprofit expert, Sabrina Walker Hernandez has experience and insight in dealing with conflict within a team or board.
“Questions and conflict are not necessarily a bad thing,” said Walker Hernandez. “It is how you manage that conflict, because at the end of the day, you’re trying to get to some innovative solutions.”
Poor communication is the main reason for conflict. Walker Hernandez emphasizes being aware of how different people communicate, how words are perceived versus what was meant, and repeated actions that led to the conflict. All of these must be taken into consideration in finding a resolution.
“When you are conversing, check and see how many I’s you use, like ‘I was trying to do this’ or ‘you were trying to do that.’ You have to balance that conversation,” Walker Hernandez said.
Everyone has a default conflict communication style. Knowing the strengths and weaknesses of one’s default style allows for better communication, less conflict, and faster resolution. Self-awareness can change one’s response from closing oneself off from others’ opinions to asking for their viewpoint. These default styles took a lifetime to learn. Learning new strategies often requires the guidance of a coach.
“When I am coaching people, they have to have an open mind to be reflective of their own behavior. If you’re coming into a coaching situation to have your viewpoints validated, you’re there for the wrong reasons, and you’re not going to get anything out of it,” said Walker Hernandez. “You have to be willing to accept the feedback, work on it, and do the assignments.”
A common workplace conflict is the “it’s not my job” mentality. Leaders must navigate this by modeling small acts and values. When team members see their leaders doing tasks that are not their job, it conveys a culture that counteracts the “it’s not my job” mentality. This culture is then reinforced when leaders acknowledge team members for doing things outside of their role.
“You know the standard you want your employees to have, so you often have to emulate that so that you can fight that ‘not my job’ mentality. You’re going to do a lot of things that are not your job,” Walker Hernandez said. “It starts at the top, and it is consistency, every day. It’s a constant evolution of working, getting along, building culture, and interacting. It never ends.”
“Questions and conflict are not necessarily a bad thing. It is how you manage that conflict, because at the end of the day, you’re trying to get to some innovative solutions.”
Sabrina Walker Hernandez, Building Better Boards
In board meetings, Walker Hernandez witnesses two major types of conflict. The first is when the CEO or one of the board members dominates the conversation. Working from an agenda that states who will talk about each item creates an environment where everyone’s thoughts and opinions are heard. The other common conflict is when a board allows a board bully to spew. Whether they are bullying the organization’s CEO or other board members, it is important that someone intervenes and stops the behavior.
“You might need to pull a board bully aside in private the first time it happens, and then if it doesn’t change, then at that moment, when it’s happening, you need to say something like ‘I understand what you’re saying and let’s be clear about respecting boundaries and tones.’
It needs to be said,” Walker Hernandez said. Trust and humor help manage conflict. Walker Hernandez recommends identifying why you do not trust someone. It may be that you do not trust their competence, their ethics, or their dependability. Smile and throw in an appropriate joke when addressing them.
“Talk to the person. Say, ‘you did this, and it impacted my trust. I know you don’t want me to not trust you. How can we build this?’ We have to be willing to have the tough conversations and invest in people,” Walker Hernandez said. “You gotta throw a little humor in there. It will change the game. Use humor to your advantage.”
For more information, Sabrina Walker Hernandez can be contacted at buildingbetterboards.com and on LinkedIn.
Moveo Performance has been transforming the landscape of physical therapy and sports performance since its founding in 2021. Under the leadership of Dr. Jose I. Suarez, the clinic has quickly emerged as a leading center for individuals seeking not only rehabilitation but also a return to optimal physical performance. Dr. Suarez’s approach reflects a vision beyond conventional recovery methods, emphasizing clinical excellence and being at the forefront of technology, customer care, and new methods.
Dr. Suarez began his academic journey at UT-Pan American, where he earned a Bachelor of Science in Kinesiology. His dedication to human movement and rehabilitation led him to pursue a Doctor of Physical Therapy degree from UT Health San Antonio, which he completed in 2017. As a first-generation college student who grew up in Weslaco, Dr. Suarez’s journey to becoming a doctor of physical therapy was not just professional — it was deeply personal. Dedicated to advancing his clinical expertise, Dr. Suarez earned recognition as a Board-Certified Orthopedic Clinical Specialist and became a Fellow of the American Academy of Orthopedic Manual Physical Therapists, an achievement attained by only about 1% of clinicians.
Following several years of clinical practice in San Antonio, Dr. Suarez returned to McAllen with a clear mission: to elevate the standard of care in his hometown and inspire others from similar backgrounds.
Moveo Performance thrives on the collaborative efforts
of its multidisciplinary team, which includes skilled physical therapists Dr. Aaron Gonzalez and Dr. Amir Esmaeili. At the center, expert care is delivered across a range of orthopedic services, including post-operative rehabilitation and sports physical therapy tailored to the unique demands of each athlete.
Dr. Vanessa Alonzo leads Moveo’s pelvic floor therapy program, providing specialized care focused on restoring function, strength, and confidence. She treats a wide range of pelvic health conditions with a compassionate, evidencebased approach tailored to each individual.
Performance Specialist Amber Reyes strengthens the team by creating personalized athletic training programs. With a strong background in sports performance, she brings experience from EXOS, an elite sports performance training facility, and Texas Christian University. Her work spans a wide range of athletes — from NFL to Olympic-level softball players.
Moveo Performance sets itself apart by blending evidence-based therapy with advanced technology to deliver an environment on par with the world’s top facilities. As one of the first clinics in the region to offer dry needling, they continue to lead the way with cuttingedge tools like the AlterG® anti-gravity treadmill and VALD forceplate and dynamometry equipment for precision biomechanical assessments.
This comprehensive, individualized approach supports a diverse patient population, from individuals undergoing post-operative rehabilitation to athletes engaged in sportspecific training. Whether assisting an Ironman triathlete pursuing a personal record or helping a grandparent return to pain-free activity with grandchildren, Moveo develops personalized treatment plans to meet each client’s unique goals.
Moveo Performance also maintains a strong presence beyond the clinical setting through active engagement with the local community. The organization collaborates with CrossFit gyms, participates in local races, and conducts educational workshops — all reflecting its commitment to promoting health and wellness throughout the region.
Guided by the mindset "return to sport," Moveo emphasizes education and empowerment. By equipping individuals with the knowledge and tools needed to take control of their health, the clinic fosters a community culture centered on proactive health management and lifelong wellness. Dr. Suarez said, “We like to invest in our personal relationships and create long-term bonds with the community.”
The true impact is best seen through the experiences of the individuals who benefit from its care. One client remarked, “After struggling with chronic back pain for over two years, I can confidently say that Moveo Performance has changed my life.” Similarly, another client said, “I am 90 years old and was losing mobility quickly. Their manual therapy and exercise moves made a difference with each and every visit.”
The clinic’s impact extends throughout the region, where its team continues to support athletes in returning stronger, faster, and more prepared than before. Dr. Suarez said, "It makes me feel good that we are having a positive impact on the community. It was always my goal to establish a physical therapy and performance center in the RGV.”
Looking ahead, Dr. Jose I. Suarez envisions a future where his clinic becomes a staple of movement in the Rio Grande Valley and where the community embraces an active lifestyle. “We strive to provide an environment for individuals to go from injury to an active lifestyle. We want to expand and take sports performance to another level in the Valley,” he said.
In a region defined by culture, resilience, and untapped potential, this clinic showcases the remarkable outcomes that arise when clinical expertise is driven by passion and purpose. With personalized care, cutting-edge techniques, and a strong connection to the community, it’s not just redefining rehabilitation — it’s sparking a movement toward a healthier, more active way of life.
Valley Baptist Opens a New Center to Make Screenings More Accessible and Personalized by Valley Baptist Medical Center | photos provided
Fresh off the fifth anniversary of the opening of its innovative micro-hospital, Valley Baptist Health System is once again expanding options for healthcare in the Mid-Valley with its new Outpatient Imaging Center.
Opening to patients in May, the Valley Baptist Outpatient Imaging Center in Weslaco offers local residents another option to easily and efficiently receive important imaging tests and screenings, said Tony Pinedo, Director of Imaging Services at Valley Baptist-Harlingen and the new imaging center.
“At the Weslaco Imaging Center, we currently offer screening mammograms, including the recommended gold-standard 3D mammography. In addition, we
provide a wide range of orthopedic imaging services, such as knee, shoulder, and foot exams, as well as comprehensive neurological imaging for spine and brain workups,” he said. “We currently offer noncontrast MRI exams, and we are actively working toward expanding our services to include contrastenhanced MRI exams in the near future.”
Providing additional healthcare locations is vital for the community, as it can be challenging for local residents to travel long distances for care, said Pinedo.
“We're excited to offer these added services as part of the continued growth and expansion of our microhospital,” he said. “By providing more comprehensive
care locally, we’re able to better serve our patients, helping them avoid unnecessary travel to Harlingen whenever possible.”
While the facility is new to residents of the Mid-Valley, it provides the same award-winning, compassionate healthcare that local residents have come to expect from Valley Baptist Health System for more than a century. “We have assembled an exceptional team to manage the Weslaco Imaging Center and care for our patients. Irene Beltran, with 25 years of experience in radiology and over 10 years specializing in MRI, is a key member of our staff. She is highly motivated, hardworking, and has a remarkable ability to connect with patients,” he said. “Her extensive experience will be invaluable in providing the highest level of care to our patients. Alma Mata brings 24 years of experience in radiology and nearly 5 years of specialized experience in mammography. She not only excels in patient care but also has a deep understanding of the unique needs of our mammography patients. With both Irene and Alma leading the team at the Weslaco Imaging Center, our patients can be confident that they are in excellent hands.”
The addition of outpatient imaging services in Weslaco enhances the comprehensive level of care that Valley Baptist can provide to Mid-Valley residents, said Ronda Lewis, Valley Baptist-Micro Hospital – Weslaco administrator. By continuing to expand services, local residents can count on the level of care they have come to expect from Valley Baptist Health System.
“Many patients have expressed that they have always relied on the compassionate high-level care that Valley Baptist has provided over the years in the lower Valley, and for the last five years they’ve had that same level of service available to them right here in
Weslaco,” she said. “Not having to travel to Harlingen has made it much easier to get the care that they need, while still receiving Valley Baptist’s high-quality care.”
Receiving such care close to home can help alleviate burdens on a patient’s family and support system and can often aid in the recovery process, Lewis said.
“Having the Valley Baptist Micro-Hospital – Weslaco, and now the Outpatient Imaging Center, close to home can decrease the financial and emotional burden that families often face when traveling for healthcare,” she said. “It also allows patients to have the support needed when it comes to making decisions during their treatment. Many times, this can contribute to a faster ecovery.”
LOCATION:
1121 West Interstate 2, Ste. F Weslaco, TX 78569 (between Westgate and Texas)
HOURS: Mon. – Fri. | 8 a.m. – 5 p.m.
SERVICES OFFERED INCLUDE:
• MRI*
• Mammography*
• 3D digital screening
• 2D digital screening
*Walk-ins are welcome for mammograms and MRIs, but MRIs require insurance authorization.
You know what you want to accomplish and how you envision your future. Together let’s build a financial plan designed to help get you there.
1400 N McColl Rd, Ste 101 | McAllen, TX 78501
T 956.331.2779 TF 844.276.5541 b.martin@raymondjames.com
Bill Martin, CFP®, CPWA®, CEPA® Vice President, Wealth Management www.1845capitalrj.com
© 2023 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC.
by
Thanks to the selfless generosity of organ donors, countless lives are saved every year. Texas Organ Sharing Alliance (TOSA) understands that without this selfless act, the nonprofit would not be able to save the lives of those waiting for a life-saving transplant.
TOSA is committed to providing care and grief support to families and recipients throughout the organ donation journey through its Donor Family Services Department.
The department focuses on guiding families through donation, helping them cope with their grief, aiding in communicating with recipients when possible, and providing an opportunity for families to share their testimonies while getting to meet others who share similar journeys.
In 2020, TOSA unveiled The Wall of Heroes monument at their San Antonio Headquarters. The centerpiece pays
tribute to organ donors from TOSA's service area. The Wall of Heroes will eventually display over 6,000 donor medals engraved with the donor's first name, last name initial, and date of donation.
Now every year, the non-profit welcomes families from across Central and South Texas for its Wall of Heroes Dedication Ceremony, which honors and celebrates those who gave the gift of life through organ donation.
In May of 2025, Families gather at TOSA’s Donor Memorial Garden for the remembrance. The names and donation dates of donors who saved lives in 2024 were permanently memorialized on medallions adorning the Wall of Heroes.
“At TOSA, we built our Wall of Heroes in this Donor Memorial Garden to honor the individuals and families who have impacted so many lives over the years through the gift of organ donation,” said TOSA President and CEO Joseph Nespral.
“We are deeply honored to commemorate these heroes who created a lasting legacy of saving a life and impacting numerous others by being an organ donor.”
This annual event is part of TOSA’s continued mission to support donor families and raise awareness about the life-saving importance of organ donation.
Preserving the legacy of donors and their families is of vital importance, as they are true heroes who have selflessly saved countless lives.
To learn more about the Texas Organ Sharing Alliance's mission or how you can become part of the Friends for Life Volunteer program, visit TOSA1.org.
How
by Caroline Waldrip | photos provided
Recovery after illness, injury, or surgery can be a long journey. For many, it continues after hospitalization with treatment at outpatient rehab centers like those at South Texas Health System Edinburg and STHS McAllen. These specialized care facilities offer physical, speech, and occupational therapy designed to improve mobility, manage pain, and support patients in reclaiming their daily routines with confidence and dignity.
Outpatient rehabilitation is not just about healing — it’s about restoring movement and function, preventing further injury or the need for surgery, and supporting
long-term health. It’s also incredibly convenient and accessible, allowing patients to receive expert, closeto-home care while continuing to lead their lives with as much normalcy as possible.
At both of STHS’ outpatient rehabilitation centers, patients receive individualized care from a multidisciplinary team. “Our team is dedicated to helping patients restore their mobility, strength, and confidence following an illness, injury, or surgery,” said Alex Munoz, LPTA, therapy manager at STHS Edinburg. “Through personalized therapy plans and one-on-one care, we focus on improving functional abilities so
“It has been a tremendous blessing for me and my family. I started progressing with therapy from the excellent, fabulous team there.”
Rosaura Rodea, patient
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that patients can return to doing the things they love, whether that's walking unassisted, returning to work, or simply enjoying everyday activities,” Munoz said.
Patients like Rosaura Rodea, who began outpatient therapy through STHS Edinburg after a devastating illness, are living proof of the program’s impact. “I got really sick with influenza and pneumonia, which led to sepsis. I was hospitalized for 82 days and couldn’t walk or eat. I had to start over completely,” Rodea said.
After receiving brief treatment in San Antonio, she was referred to STHS Edinburg for continued care. “It has been a tremendous blessing for me and my family. I started progressing with therapy from the excellent, fabulous team there,” Rodea said. “They encouraged me and kept me going to reach my goal — to build up my muscle endurance, regain my strength, and become more independent,” Rodea said.
STHS McAllen’s outpatient rehabilitation center also plays a vital role in supporting patients through similar services. The combined strength of both facilities allows the STHS network to serve the broader
Rio Grande Valley with high-quality outpatient care.
“The impact of therapy can be truly life-changing,” Munoz said. “We’ve seen patients arrive unsure and hesitant, and through consistent care and encouragement, they make incredible progress — physically, emotionally, and mentally. It’s not just about physical recovery. It’s about restoring hope and helping people regain control of their lives,” Munoz said.
Rodea credits the team with walking beside her every step of the way. “There’s nothing bad to say about my experience — this is a fabulous clinic,” she said.
“My doctor is very impressed with my progress. I’m so grateful,” Rodea said.
Beyond individualized treatment, the STHS Rehabilitation Services team demonstrates its dedication to the Rio Grande Valley through community outreach and education. “We’re deeply committed to the health and well-being of the Rio Grande Valley,” Munoz said. “One example is our monthly Stroke Support Group, which offers stroke survivors and their families a space to connect, share experiences, and receive continuing education related to their recovery from healthcare professionals. Through programs like this, we aim to strengthen support networks and improve overall outcomes for our patients and their loved ones,” Munoz said.
Healing is a journey, and at STHS Edinburg and STHS McAllen, patients are never alone on that path. “We’re more than just a care team — we’re a support system,” Munoz said. “We’re proud to serve our community and honored to be a part of our patients’ progress every step of the way,” Munoz said.
With compassion, expertise, and a focus on holistic wellness, STHS’s outpatient rehabilitation services continue to make a meaningful difference — one patient, one step, one milestone at a time.
To learn more about the outpatient rehabilitation services at STHS Edinburg and STHS McAllen, visit southtexashealthsystem.com or call 956-388-2190.
As summer break begins and the school-year rush winds down, families find themselves with more flexible schedules, making this the ideal time to prioritize your child’s oral health. At Tijerina Family & Cosmetic Dentistry, we encourage parents to use this window of opportunity to schedule routine checkups and stay ahead of dental issues before the new school year begins.
During the school year, packed schedules often make it difficult to find time for dental appointments. Classes, sports, and extracurricular activities can lead to missed or rushed visits. Summer eliminates many of these barriers, allowing families to book more convenient appointments that don’t interfere with academic or after-school responsibilities. To help accommodate our patients, we also offer extended summer hours.
Scheduling preventive care in the summer months also sets children up for success in the fall. A dental checkup can help identify early signs of decay, gum issues, or alignment concerns that might otherwise go unnoticed. Addressing these issues now can prevent discomfort or disruptions once classes resume, allowing your child to focus on learning without oral health distractions.
We’ve also seen that summer routines can lead to lapses in healthy dental habits. Later bedtimes, increased snacking, sugary treats, and travel often mean fewer reminders to brush and floss. A mid-year
dental visit offers a valuable opportunity to reset those habits and provide personalized hygiene education tailored to summerspecific challenges. We also take this time to guide families on the importance of proper brushing techniques, the effects of acidic beverages, and the use of mouthguards during contact sports.
For children between the ages of 7 and 12, summer is especially well-suited for orthodontic evaluations. This age range is a critical developmental period for jaw growth and tooth alignment. Early assessment allows us to monitor growth patterns and recommend any needed interventions. Starting treatment during the summer can also ease children into the process with less pressure and more time to adjust before the school year begins.
Dental checkups should be a standard part of every family’s back-to-school checklist — right alongside physicals, new shoes, and backpacks. A clean and healthy smile gives children the confidence to engage socially and the comfort to concentrate fully in the classroom. It also helps minimize the risk of avoidable school absences caused by dental emergencies.
At Tijerina Family & Cosmetic Dentistry, our mission is to make dental care simple, stress-free, and family-friendly. We are here to support your child’s oral health and ensure they head into the new school year with a bright and healthy smile.
To schedule your child’s summer dental checkup, contact Tijerina Family & Cosmetic Dentistry today.
Scheduling preventive care in the summer months also sets children up for success in the fall. A dental checkup can help identify early signs of decay, gum issues, or alignment concerns that might otherwise go unnoticed.
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by Caroline Waldrip | photo by Bárbara Delgado
Sister Norma Pimentel has dedicated her life to serving the most vulnerable in the Rio Grande Valley. As the President/CEO of Catholic Charities for the Rio Grande Valley, Sister Norma has served as a bright beacon of hope for countless families in need.
Her journey to leadership within Catholic Charities started when she first moved back to the Rio Grande area after studying psychology and pastoral counseling. She began her service at Catholic Charities by working as a counselor for children. Not long after she was hired, Thelma Longoria, the director of Catholic Charities at the time, quickly appointed Sister Norma to oversee the Brownsville branch of Catholic Charities
after recognizing her keen leadership abilities. A few years later, Sister Norma felt called to take some time off to focus on the Missionaries of Jesus and serve her community firsthand. During this time, her love for the Rio Grande Valley grew, and she knew her life’s goal was to serve her community in whatever capacity she could. When the director stepped down, Bishop Raymundo J. Pena invited Sister Norma to return and lead Catholic Charities of the Rio Grande Valley as executive director. Since then, Sister Norma has worked tirelessly to bring about positive change by being the hands and feet of God to her beloved community.
“Tenemos un pueblo con corazones muy grandes: We have people with big hearts in our community.”
Sister Norma Pimentel, Catholic Charities for the Rio Grande Valley
For Sister Norma, her work at Catholic Charities is more than a job – it’s a calling.
“More than Catholic Charities, I am passionate about the mission of God,” she said. She believes that everyone is called to be the “hands and feet of God and to protect, care for, and respect the most vulnerable.”
Her mission is to ensure that those in need are seen as children of God with a voice. “Not that I am the voice for them,” she said, “but that they are heard, that they are seen. That they stop being invisible to the community. They exist. They are a part of us, and we need to make sure that they are okay.”
Sister Norma notes that one way Catholic Charities of the Rio Grande Valley differs from many other Catholic charitable organizations is that the community it serves is one of the most poverty-stricken in the United States. “We are one of the poorest areas in the United States, and therefore, we don’t have a community of large funders that can support us financially,”
Sister Norma said.
However, what the Valley lacks in funds, it certainly makes up for in heart. “Tenemos un pueblo con corazones muy grandes: We have people with big hearts in our community,” she said. Sister Norma is consistently impressed with how the Valley continues to show up for each other, which is what she considers the Valley’s biggest strength. “When there is a disaster, when there is a need, we come together as one community – families, parishes, law enforcement, city governments, universities, doctors, all faiths – we all come together. We are able to put aside our differences and focus on what brings us together,” said Sister Norma. Sister Norma’s profound impact on the Valley serves as a testament to the power of faith, compassion, and selfless service. Her example has inspired hundreds to step into God’s calling on their life and meet the needs of those around them. Through her leadership, Sister Norma has shown that love and kindness can prevail even in the most difficult circumstances.
It was Obregon who played a huge part in bringing the experience north of the Rio Grande.
“The market here is very Latino,” he said. “They are looking for something similar to Mexico, and we decided to bring our version of that here.” Sonora has some slight differences from Nuevo Leon and Tamaulipas, where many RGV residents can trace their lineage.
The cuts of steak speak for themselves. In just a few short months, the restaurant has risen up the list for date nights and special occasions in the RGV.
“The food is simple,” Obregon said. “Salt, meat, and charcoal. It’s a complete culinary experience from Sonora, from the starters and appetizers to the meats to the dessert.”
What is not so simple is the beautiful design inside the establishment. That is where Obregon, who earned
his degree in Mexico and holds licenses in the U.S. and Mexico, shines.
He has 15 years of experience in the field, with designs in Arizona and across Mexico, working on projects ranging from homes to commercial buildings, dental offices, and now restaurants. “I think I was a great match with Palominos because they could feel what I wanted them to feel. I don’t just work in making something look good, I want them to feel good too,” he said.
His attention to detail is evident in the materials he selects. He worked to combine the culture of Texas with Sonoran elements from his and the restaurant’s home.
“This mix of culture is important to make the patron receive us, we want to have success,” he said. “So I want to make the local people feel good and at home. We want people in this area to receive us, not the other way around.”
by John Brush, Urban Ecologist, Center For Urban Ecology at Quinta Mazatlán | photos provided
There is a certain magic to being outdoors, in nature, during evening hours and into the night. There is a sense of relief that comes with the burst of activity just beyond the hottest afternoon hours, when people and wildlife relish in the cooler evenings. The beauty of the golden hour, with everything washed in a luminous yellow hue, is followed by the stillness of sunset. Twilight is the warmup for dusk, leading to what comes next in the full darkness of night, whether settling down for sleep or awakening for nocturnal activity.
Across the United States, many nature centers, state
parks, and other parks have embraced those special evening and night hours as a key way to connect with nature. Quinta Mazatlán, owned and operated by the City of McAllen, is working to create more opportunities for visitors to enjoy evenings in the 12-acre urban sanctuary this summer.
Just as the thornforest has nectar for butterflies, moths, and hummingbirds, there is an evening program or event for everyone at Quinta Mazatlán. On Tuesdays, the ‘Flashlight Nights’ program offers guests a chance to experience a night hike through the thornforest in
search of toads, owls, scorpions, bats, and other nocturnal wildlife – it’s a combination of the thrill of exploring a dark forest with the peaceful stillness that comes with hearing crickets chirping and the wind in the trees.
The ‘Thursday Night Live’ series brings its own thrills, with events that focus on providing entertainment and education for the community. From presentations with live animals to mini-festivals like ‘Chicharra Fest’ (celebrating the RGV’s loudest insects), Thursday nights bring new events every week from July 3rd to August 7th, 2025.
There are even Saturday night events that focus on particular kinds of wildlife. ‘Mothing by Moonlight’ returns for its third year to introduce people to the pastime of mothing – using UV lights and white sheets to attract moths and other insects for closer viewing. The event features a dimly lit trail for guests to traverse as they visit different insectviewing, activity, and craft stations – all in the atmosphere of the historical grounds of Quinta Mazatlán.
The Free Kids Photo Contest is a way for youth interested in nature photography to share their art. The contest is open for youth ages 5 – 18. All photos are due August 16th, so start taking photos now as the days continue to get longer. The golden hour before sunset and night shots are great submissions.
There are plenty of other places to explore at night too. Most City of McAllen parks are open until 10 or 11 p.m. (check your local parks hours for confirmation), with plenty
of trails, planted areas, and open spaces to enjoy. Visit gismap.mcallen.net to find parks and trails near you.
Here are some ideas for how to enhance your next evening exploration.
1. Pick a sunset spot to enjoy watching the sun go down. It could be a park bench with views of a tree-line, under a tree to enjoy the foliage turning to silhouettes, or from a patio for a cityscape sunset.
2. Set up a mothing station where you live. All you need is a UV lightbulb, a white sheet, and a way to hang up the sheet so the light shines onto it. Leave it up for a few hours after sunset and see what you can find.
3. Turn off the lights and listen. Try to notice how many different wildlife sounds you hear, how the wind sounds passing through different tree leaves, and what other ambient noises you hear in the night.
4. Try to find nocturnal wildlife. You might be surprised by how much life is around, even in cities. In McAllen, for example, people regularly hear or see Eastern Screech-Owls in neighborhoods. Investigating flowering plants can reveal sleeping native bees or actively foraging moths.
If you want to beat the heat but still enjoy being outdoors, try exploring nature in the evening or after dark – it’s a rewarding experience that can help bring your day to a fun and peaceful close. Visit quintamazatlan. com to learn about upcoming evening or night programs, or visit your local park in the evening.
by María Gamba | photos by Aaron Garcia
It was 1988, and the World Wide Web, which would someday become an information hub for young entrepreneurs, was still just an idea. Equipped with zero experience in the restaurant industry or a search engine, Bobby Acosta instead leaned on his hometown full of loved ones when he took a massive leap of faith and left his studies at the University of Texas at Austin to accept an opportunity to run El Dorado in Alamo — the first of many restaurants to come.
Moving back home after living in the city was not an easy decision, but it would prove to be the right one.
“At the time, I’m living in Austin, and I don’t want to go back — but then I thought to myself, I’m going to give it a try — and if I fall down, I’m just going to shake it off, get right back up, and try something else,” said Acosta
After spending over a decade learning through hands-on experience, Bobby felt ready to take another calculated risk and put his skills to the test. If running one restaurant was challenging, running two in different cities was even more so. With the
support of his brother, Christopher Acosta, San Juan’s El Rancho Grande opened in 1999 and has stood the test of time, amassing a loyal clientele that maintains it has “the best botana/parrillada plates in the RGV”— extraordinarily high praise within a region that boasts being home to the best Mexican food in the United States.
“You reap what you sow,” Acosta said. “It's a lot of hard work, but it's a lot of payoff too, as far as all the great people you meet and the self-satisfaction in it. We've been very fortunate to have come in contact with some incredible people that have taught not only our staff but also us.”
Garnering all the hard-earned business acumen and newfound confidence that inevitably comes from running two successful restaurants, it wasn’t long until the Acostas opened their first Costa Messa in McAllen, which would become their family’s crown jewel. At this time, the family’s knack for food and stellar customer service was undeniable, and Bobby grew hungry for a new challenge.
By 2005, just three years out from Costa Messa’s
grand opening, he had the foresight to invest in the emerging commercial real estate industry and begin building plazas throughout the RGV, leaving much of the daily restaurateur responsibilities in Christopher’s morethan-capable hands. Together, the brothers gave each other the space to develop their individual expertise, which would later facilitate their ability to expand.
Growing slowly internally and then publicly all at once, the Acostas opened Railyard Ice House in Alamo (2022), Costa Messa in South McAllen (2023), and El Jardin in Edinburg (2024) — the latest belonging to Bobby’s son, Anthony.
“One thing that we don’t have in our vocabulary is ‘boredom,’” said Acosta. “It’s all a challenge, and we're never bored because we've always got something to do.”
The Acosta family is taking on even more projects, as they plan to launch three new restaurant locations within the next year. An Austin-esque American brunch and dinner spot, The Grove, will open its doors in Weslaco this summer, followed by the family’s first foray into Asian cuisine with the launch of Geisha Modern Japanese Kitchen in the fall, and a third Costa Messa establishment in Weslaco is expected to begin service in January 2026. Their ultimate goal is to share the Valley's unique Mexican flavor profile with the world.
No amount of influence, good intentions, or eye for business can serve bad Mexican food — or bad manners — to a community of over 90% Latinos living right across the border. While the Acostas' success cannot be measured solely by the number of businesses they have opened, it can be evaluated by the thousands of positive Google reviews shared across all of their restaurants that paint a clear picture of good food, consistency, and attention to detail. Each rave review about the menu is often closely followed by a glowing compliment about the service and ‘homey’ ambiance that keeps customers coming back for more.
“Ultimately, we can take all the credit we want, but it comes down to the people, the staff that we've got,” said Acosta. “They're the ones that are the face of the restaurant, and they treat the customers well.”
Bobby’s decision to move back home as a young man unknowingly laid the groundwork for a family legacy in the community that raised him. Over time, this community would provide him with significant support. The family remains careful not to take on more than they can handle, enabling them to expand their businesses while upholding an outstanding reputation that reflects their ambitions. Ultimately, the risks they took proved to be worthwhile.
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