Stage 2 Fashion Management Magazine, Robert Gordon University 2021-2022

FASAN RGU Fashion Management Magazine 13th Edition

FASAN: Scottish Gaelic for FASHION Style knows no language barriers

GAME ON THE WINNER TAKES IT ALL

Top: Missy Empire Shorts: Missguided Trainers: Balenciaga

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Front cover outfit Corset: Boohoo Shorts: Topshop Hat: Amazon Bag & Glasses: Shein Boots: PrettyLittleThing

Playsuit: Zara Bag & Glasses: Shein Heels: ASOS

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Dress: Missy Empire Heels: EGO Sunglasses: PrettyLittleThing

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Photographers: Angus McLennan & Innes Gregory Styling: Minnie Buchan, Alix Gray & Cara Lewis Model: Meg Mullen

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Welcome to FASAN, the RGU Fashion Management magazine.

This is brought to you by the Stage 2 students and many wonderful contributors who give up much of their time to model, photograph and share their experience & expertise.

A special mention goes to Steve Smith and the photography students from NESCOL who support this endeavour every year - many, many thanks.

Happy reading.

Fiona Blunsdon, editor For more information about the magazine, please email: f.j.blunsdon@rgu.ac.uk

CONTENTS Product Pages & Articles

14 15 21 27 37 52 60 61 78 104 106 117 133 134 140 142

Cosy Cardigans Comfort & Style Cosy Chic All Black Everything Street Style The View from Behind the Decks Denim Season Demin to Die for!

This is so 70s!

Reduce, Reuse, Recycle Confessions of a Consumerist Into Blue?

Power Mover A Day In The Life of a Small Business Owner Shattering the Satin Ceiling An Interview with Yolanda Sacristán

Fashion Shoots

Front cover: Alix Gray Text design & wording: Sophia Dam Photographers: Angus McLennan & Innes Gregory Styling: Minnie Buchan, Alix Gray & Cara Lewis Model: Meg Mullen

8 16 22 28 33 38 42 44 48 54 62 64 66 70 74 79 82 88 94 97 100 103 108 112 118 124 130 136 144 150 156 158 164 170 174

A Timeless Piece - Shetland knitwear Delicate Knitwear Achromatic Essentials Minimalist - the perfect staple wardrobe Suit Up & Drive A Nod to the Noughties Retro Grunge Back to the 90s Remastered - 90s fashion in the city Adolescence Express your Individuality School Days Revisited Retro Youth Life is Just a Game Positive - nothing wrong with natural Gone Thriftin’ Closet, Shop It. Inerasable - reuse forgotten clothes A Modern Fairytale The Floral Edit Soul Connection Fur is Back The Consumerist - impact of fast fashion Modern-Day Mermaids Woke Up in 2022 Lounge Up Lockdown Don’t Be Afraid of Being a Beginner Suited & Booted Le Garçon - Paris chicest boys Subvert - reject tradition Monochromatic Urban’s New Edge Spectacular - street style & sunnies More than a Woman Eternal Elegance

A Timeless Piece Shown through three generations is a statement piece for any Shetlander, young or old.

Photographer: Sophie Whitehead Instagram: @sophsunshinephoto Stylist: Leyna Johnston Fairisle Knitwear: Kindly provided by Jamiesons Knitwear

Models Eileen Masson (first generation) Jolene Masson (second generation) Leyna Johnston (third generation)

Cardigan, Green: Jamiesons £89.00 Cardigan, Pink: Jamiesons £89.00

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Vee Neck Vest, Blue: Jamiesons £61.00 Jeans, Dark Blue: New Look £29.99 Sweater Vest, Cream: Jamiesons £N/A Polo Top, Cream: Collusion £10.00 Jeans, Black: Topshop £36.00

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Models Leyna Johnston (third generation) Shaina Douglas (third generation)

Models Ian Cummings (first generation) Niamh Hall (second generation)

Crew Neck Sweater, Red: Jamiesons £149.00 Crew Neck Sweater, Green: Jamiesons £149.00 Jeans, Black: NastyGal £21.00 Trousers, Black: Model’s own

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Crew Neck Yoke Sweater, Brown: Jamiesons £137.00 Crew Neck Yoke Sweater, Green: Jamiesons £137.00 Jeans, Dark Blue: New Look £29.99 Jeans, Light Blue, New Look £29.99

Models Leyna Johnston (third generation) Lori Johnston (third generation)

Three ways to style

cosy cardigans cute and comfy looks for chilly weather

Cosy cardigans are a classic staple for autumn and winter wardrobes!

The knit material is perfect for transitional weather or layering in the colder months. There’s an endless variety of colours, patterns, lengths and textures available to choose from to suit your style.

Take inspiration from these looks and recreate them with your favourite cardigans!

Tweed cardigan Primark £13

Tweed knit top Primark £10

Jeans FatFace £55 Pink bag Kaleidoscope £39 Track sole boots Office £95

Matching set

This tweed set is paired with wide leg jeans and chunky boots for a more casual look. A bright pink bag has been added for a pop of colour and to ensure you stand out from the autumnal scenery.

Cropped cardigan Mango from Freemans £29.99

Sleeveless high neck top TU £6

Tartan cardigan Barbour £99.95

Zebra bag River Island £25 Pleated skirt Primark £10

Cropped This muted pastel blue cardigan and beige skirt combo is matched with cream coordinated accessories to pull the outfit together. Pair with tights and a thermal inner layer for added warmth if needed.

Contrast sole boots Office £115

Brown bag Mango from Freemans £19.99

Loafers Office £69

Cord trousers Oliver Bonas £59.50

Tartan This statement tartan cardigan is layered over a simple high neck top for a seasonal neckline and the flared trousers create a fun silhouette.

Created by Sophia Dam

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Primark £5.00

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Comfort & Style

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New Look £17.99

New L o

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Page by Sofia Kent

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DELICACY

DELICATE KNITWEAR: BRINGING CLASSIC STAPLES INTO THE NOW

PHOTOGRAPHED BY KUBA WALASEK STYLED BY HANNAH GAULD MODELS: HANNAH GAULD, LEAH McFARLANE

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JEWELLERY: PANDORA, TIFFANY JUMPER: ZARA JEANS: ZARA BOOTS: ASOS

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JUMPER: ZARA JEANS: ZARA BOOTS: ASOS JUMPER: ZARA TROUSERS: HOUSE OF CB BOOTS: DR. MARTENS

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TOP: ZARA JUMPER: NEXT JEANS: MOTEL ROCKS

JUMPER: ZARA JEANS: ZARA

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635

£45 ion

Hop e Fas h

65 as £ r Bon Olive 4 tudio £ der S Son

Dune London £180

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Dune London £65 F F&

5 £2

Cosy Chic Everything you need for those colder days

Rive r Is l

Dune London £60

Primark £10

Monsoon £59

Designed by Amy Park

FatFace £29.50

F F&

Monsoon £55

Sonder Stu

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£16 and

£85 on

Ho pe F ash i

£25

T-Shirt: Primark £8 Flannel: Primark £12 Jeans: New Look £29.99 Shoe: Converse Trainer £52

Achromatic Essentials Stylists: Nicole Urquhart and Hayley Robson Photographer: Ellie Coleman Models: Abi Urquhart and Emma Wilson

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Left T-Shirt: H&M £6.99 Cable Knit Vest: PrettyLittleThing £12 Jeans: PrettyLittleThing £30 Shoes: Converse £72 Right T-shirt: Primark £5 Cable Knit Vest: Primark £12 Jeans: New Look £29.99 Shoes: Converse £52

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Top: Primark £8 Jeans: New Look £29.99 Shoes: Converse £52

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Blazer: H&M £29.99 Dress: PrettyLittleThing £16 Shoe: Converse £72

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Sweater Vest: H&M £14.99 Jeans: H&M £17.99 Trainers: Puma £70

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A LINE £480

George £16

Primark £8

Primark £8

Oliver Bonas £19.50 Dune London £85

TK Maxx £24.99

dress it up

ALL BLACK EVERYTHING

dress it down George £18

Hope Fashion £150

Oliver Bonas £150

FatFace £25

Cult Furniture £199 Primark £12 Dune London £35

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Designed by Niamh Rennie

M I N I M A L I S T Less is more when creating the perfect staple wardrobe.

Keeping it neutral is key to a chic timeless look.

Model: Caitlin Brackett Photographer: Jaye Smith Stylists: Jaye Smith and Caitlin Brackett

Model Wears: Dress: Bershka Leather Jacket: Primark Bag: Primark Shoes: Converse

Model Wears: Top: Boohoo Shorts: Boohoo Blazer: Primark Shoes: Nike Sunglasses: Boohoo Jewellery: Model’s own

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Model Wears: Top: Boohoo Shorts: Boohoo Hoodie: Primark Bag: Primark Phone: Apple Shoes: Nike Jewellery: Model’s Own

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Model Wears: Top: Boohoo Cardigan: Boohoo Trousers: Topshop Shoes: Converse

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Model Wears: Jacket: Next Hoodie: Primark Joggers: Primark Shoes: PrettyLittleThing

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SUIT UP & DRIVE

STYLING & PHOTOGRAPHY ISSY BIRNIE HAIR, MAKEUP & MODEL EVE SMITH

DRESSING SMART HAS NEVER BEEN COOLER

SUNGLASSES - ASOS, BLAZER - MISSY EMPIRE, TROUSERS - PRETTYLITTLETHING, SHOES - ASOS

BLAZER - TOPSHOP, SHIRT & GLOVES - PRETTYLITTLETHING, SKIRT - (VINTAGE) NEXT, SOCKS, RING, SHOES & SUNGLASSES - ASOS

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EARRINGS - STEVE MADDEN, DRESS - PRETTYLITTLETHING, BLAZER - I SAW IT FIRST

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STREET STYLE FASHION 2022

Created by Yasmin Sutherland

PrettyLittleThing Bodysuit £15

New Look Crop Blazer £29.99

River Island Studio Blazer £75

River Is land Ba

g £34

TKMaxx Bomber £16.99

PrettyLittleThing Leather Trousers £40

River Island Shorts £30 Jacquard Crop by TK Maxx £249.99

ADD THE PERFECT POP OF COLOUR

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£7

River Island Bag £34 River Island Studio Jeans £48

Denim by Michelle Keegan at Very £45

COMBINE A KNEE-HIGH BOOT WITH AN OVERSIZED BLAZER FOR A CHIC ‘CITY-GIRL’ LOOK

PrettyLittleThing Dress £28

DUNE London Boots £195

River Island Heels £65

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Styled and directed by Niamh Rennie Photographed by Maria Muruaga Modelled by Taylor Crockford

a nod to the noughties The decade whose fashion is in full resurgance!

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Tracksuit: ASOS £44 Top: Zara £11.99 Sunglasses: Primark £4

Hat: TK Maxx £7.99

Bag: ASOS £22 Earrings: New Look £5 Sunglasses: Shein £2

retro grunge

Jacket-All Saints Top-PrettyLittleThing Belt-PrettyLittleThing Skirt-Shein Boots-Dr. Martens

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Shirt-PrettyLittleThing Top-PrettyLittleThing Leggings-Hollister Boots-Dr. Martens

Jacket-All Saints Top-PrettyLittleThing Trousers-Topshop Boots-Dr. Martens

Jemima wears Sunglasses: Depop Top: H&M Jacket: Etsy

Back to the 90s 44

Cyril wears Durag: Amazon Chain: boohooMAN Jumper: Next

Jemima wears Hoodie: H&M Necklace: PrettyLittleThing Earrings: Primark

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Cyril wears Bucket hat: boohooMAN Chain: boohooMAN Jumper: Next Jemima wears Top: H&M Jeans: Zara Sunglasses: Depop

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Jemima wears Bonnet: Amazon White top: H&M Shorts: H&M Socks: JD Sports Accessories: PrettyLittleThing

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Cyril wears Durag: Amazon White top: Next Shorts: JD Sports Socks: Puma

Photographed by Johnathan Silu Styled and Directed by Poppy Katarat Modelled by Jemima Amanize (left) and Cyril Adizue (right)

r e m a s t e r e d bringing 90s fashion back into the city

Location: Marischal Square, Aberdeen Models: Vaila Wright, Rheanna Duffus Photographers: Dorota Placzkiewicz, Daniel Geddes Stylists: Julie Winter, Rheanna Duffus

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Jumper: Primark Knit Vest: Cameo Rose Jeans: Hollister

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Bodysuit: Daisy Street Leather jacket: Only Skirt: Mango Tights: Primark Boots: Dr. Martens

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T-shirt: Reserved Jacket: Threadbare Jeans: Bershka Boots: Dr. Martens

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THE VIEW FROM BEHIND THE DECKS I sat down with four of the best DJs in Aberdeen to discuss style,

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music and the nightlife culture in Aberdeen.

Written by Jack Dinnie

Photo Credit: Rafael Bernal Coates @goingnowhere____

oing to university in Aberdeen, and bass style at the moment but I’m collectives like Fierce and Aphrodite. you soon become aware of the always changing.”

Then after a while, RARE and Bohemia diversity of nightclubs here. You reached out to me, and it’s like just are offered a plethora of different clubs, Helena Mrázková or (Kopi O), a amazing how many people you meet.” playing music tailored to what you resident DJ at Bohemia added: “I want to spend your night dancing and consider myself to be a multi-genre DJ. I asked the group, do you find drinking away to. I usually happen to I’m influenced by a lot of techno and Fashion relates to your identity find myself spending most of my nights electro.” as a DJ? out at RARE or Bohemia, two different Lastly, resident DJ at RARE and clubs playing the Anna started off best in techno, From left: Helena Mrázková, Hazel Manangazira, Molly Black and Anna Barrie by saying “you house, disco, bass, sweat a lot when jungle and more. you’re playing, so The culture at I always try and these clubs usually find something has an inclusive that is going to feel, everyone be appropriate. I knows everyone, love to wear cool, and everyone staple pieces like is welcome! my dungarees Club nights like that just scream Fierce Collective, ‘quintessential Aphrodite and All Barrie’, but I Night Passion have do want to feel set the standard comfortable when I for championing am playing”. inclusivity in the Helena talked nightlife scene. about how she wants to represent I am very lucky to herself; “I am be friends with four of the best DJs in Bohemia, Molly Black or (ZEMA) from Southeast Asia so I really want to Aberdeen who are continuing to create added, “I feel like I am on like an eternal show what I would wear if I was playing space for all gender expressions behind quest for music to be honest. I love all in Singapore or something. I want to the decks. I sat down with them, to music really but mainly like bass, garage, continue to represent my culture In discuss style, music, nightlife culture in stuff like that.”

Aberdeen”.

Aberdeen and their identities as DJs. Molly said, “In the same way as taking How has your experience of the time to craft a mix, I put a lot of effort I started by asking, who are you DJ scene in Aberdeen been? into wearing an outfit that’s appropriate and what is your personal music and won’t overshadow the mix”. style as a DJ? Hazel had this to say, “I started out Anna spoke about how “I definitely kind of as someone who went out and wear things that make me feel confident Anna Barrie is a regular resident DJ at enjoyed the music and then I kind of when I’m playing, it just makes a more RARE, she started off “I’m Anna Barrie, started getting opportunities to play. It’s engaging experience for me and the I have kind of not been playing for that been interesting, recently. There’s like crowd.” long. So, I am kind of still exploring this kind of rise Hazel agreed with what style of sound I like. Now though, I of us gals playing, this, adding, “I really like that deep kind of house music. and everyone can “A lot of times, people won’t remember when I get inspired a lot by other people and enjoy that. But be thinking whether you’re clubs opened up, I listening to what others are playing.”

I guess there is playing well or not, they was wearing this always challenges eyeliner that glows Hazel Manangazira or Elanda (her that come with will be thinking ‘aw do you in the dark and so stage name) is a resident DJ at Bohemia, being a female DJ. many people came look good or not?’” she added: “When I started out, I played I even hate the up to me saying, a lot of Afro Tech kind of stuff, but I am term female DJ, like just DJ is fine.” The “Aw the music was so good! I love your still kind of new to all this, so I am still others agreed. eyeliner!” Stuff like that, it definitely discovering what I like as a DJ. Playing Molly then described her experience, seems that it makes people more receptive with other people has influenced my style “For me, it was kind of unexpected. I to what you’re playing.” a lot. I really like the bassy kind of drum started off with a few gigs with feminist Helena adds, “It’s really good for

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fashion and DJing is a really good opportunity for small time designers and brands to get some of their work out there and noticed by a bigger audience.”

The DJ scene has been very cis male dominated for a long time, have you found that women, nonbinary and LGBTQ+ performers have to work harder to achieve the same success?

Molly provided a good insight, “I wrote my dissertation on how if you are a man, you are encouraged towards hard objects that have mechanical moving parts. When you are a female or any other identity, you are not encouraged in the same way and your brain literally develops differently. Because of that, Have you ever felt pressure to you might become scared of technology. dress a certain way?

This spans into a lot of different spheres where technology is involved, like STEM Molly had this to say, “For me, what subjects. Often, women and non-binary I wear is always a choice, if I want to performers are not welcomed into wear really comfy the same spaces clothes I can. It as their male depends on my “What I wear is always c o u n t e r p a r t s mood, everything a choice... everything I’m and that is quite I’m wearing, I’m wearing, I’m wearing for prominent in wearing for me, not the DJ scene for me, not for recognition.” for recognition.” example, because Hazel added, it’s shocking to “outside of going out, clothes are men for them to be there. As a result essentially another way of showing of this though, I am really happy to see your creativity outside of that kind of that spaces specifically for women, nonperformance framework.” binary and LGBTQ+ performers have popped up. There are still challenges. It Do you think DJs spend more isn’t always easy for people to enter these money to look a certain way to spaces, but it’s good to see that there is succeed? some change happening.”

“Not between us, usually big superstar DJs often wear full outfits designer, but I think here it’s not really like that” Helena said. “As artists grow, they make business moves bit by bit to help them along the way like brand deals, but I think it’s easy to lose yourself in trying to please others by wearing more expensive clothes.”

Hazel added, “ H o w e v e r, there are some positives to this.”

Anna pointed out that “incorporating

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Hailing from probably one of my favourite nights out where Anna, Hazel, Helena and Molly all headlined at RARE. The group spoke about how much of a positive experience it was.

“I just had such good vibe from it! So many people came up to me and said they enjoyed it, women felt seen, people felt safe there!

It was so good” Anna exclaimed.

Molly added, “That night I feel like we were

all just one person behind the decks, we were all just bouncing off each other and it was such a supportive environment to play in.” They all agreed that there was no sense of competition it was just good, positive vibes.

What are your biggest fashion influences?

Anna: “I love the 90s and early 2000s, there was just so much wild fashion that came out back then. It is just really interesting to me how trends came about.”

Hazel: “For me, I like a lot of stuff but at the moment I love Afrofuturism.”

Helena: “I am heavily inspired by Southeast Asian streetwear; I think it’s amazing.”

Molly: “I like what I like really, I don’t know if I have too many inspirations, but I love to look ethereal I guess.”

Lastly, for a laugh. Do you have any ‘Rules of the Rave?’

The group laughed as they told me their takes:

1. Don't be a d*ck!

2. Just vibe and enjoy the music!

3. Keep song requests to a minimum ;) .

4. Drink plenty water.

5. Respect everyone.

6. Don't touch the DJ. 7. Don't touch the decks.

And most importantly...

8. Have fun!

You can find Anna, Hazel, Helena and Molly on Instagram: @anna_barrie @elanda111 @k.o.p.i.o @dj.zema

TYPEFACE CREDIT: Gulax By Morgan Gilbert & Velvetyne

exposing your art, I design my own hoodies and I was wearing one one night and I got a lot of compliments on it.”

Anna then pointed out that there is a shallow element to it as, “A lot of times people will not be thinking whether you’re playing well or not, they will be thinking, do you look good or not?” she said. The group were all in agreement.

“I think that comes with being a woman, there’s a lot of times some male DJs will wear something crazy, and people will acknowledge it, but they will keep vibing to the music. Whereas, if a woman was to do the same, a lot of people would pay more attention to the outfit over the music. I feel like there’s some unwritten rule that we have to look good every time we play,” Hazel added.

Ma

By Anidrew d e er Photograph li Pinh o e Su Styled By

AndWhat Hoodie Thifted Sweater Vest Urban Outfitters Trousers Reebok Club C 85

Arcteryx Beanie Vintage Carhartt Detroit Jacket Vintage washed Levi 505 Jeans Nike Jordan 4 Metallic Red The North Face Jacket Black F&F Men’s Cargo Trousers Black Run Star Hike Converse

Models: Kwaku Boahen, Edward Hutchings, Tatenda Gentle, Nicole Ndlovu, Rutendo Andrea Musarira

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Model: Tatenda Gentle

Karl Kani Jacket boohooMAN Trousers Nike Tuned 3

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.

Model: Edward Hutchings

Shein Sunglasses Bershka Jacket Thrifted Cardigan AndWhat Hoodie

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Model: Ivon Nakalanzi

Primark Bandana Headscarf Primark Earrings Flannel Shirt H&M

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Model: Kwaku Boahen

Youth ain’t a forever thing Carhartt Cross Body Bag

Bershka Jacket H&M Graphic T-shirt Bershka Leather Trousers Nike Air Force 1 White

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Models: Tatenda Gentle, Ivon Nakalanzi

Oversized Denim Shirt, £16, Grace Straight Jeans, £12.50, all Matalan

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DENIM SEASON

Find your wardrobe staples, with our best picks from the high street.

THE MORE THE BETTER Make a statement by pairing denim-on-denim. We recommend similar shades for a cohesive look.

RI 39, River Island, Belt Denim Jumpsuit, £59.99, Mango (Freemans)

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‘ALL IN ONE’ A jumpsuit will quickly become your early morning saviour. A flared leg presents a nod back to seventies’ style.

ANYDAY WW LOOK 8 1328, John Lewis

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BUTTON UP A versatile piece that can be dressed up or down. Wear with fresh white to make your denim stand out.

Belted Jacket, £55, all River Island

Primark denim bucket hat £6

Oliver Bonas headband £19.50 Retaissance shirt £195

Oliver Bonas earrings £12.50

FatFace denim dungarees £25

Retaissance top £119

Office Chic

Study Date Oliver Bonas denim skirt £59.50

Radley London bag £219

FatFace bag £89

Primark gold necklace £6

Shoe Zone boots £29.98

F&F boots £25

Oliver Bonas gold watch £159

Denim to die for!

Elevate your wardrobe with 4 trendy double denim looks, suitable for any occasion.

Oliver Bonas earrings £15

River Island corset £22

Oliver Bonas silver watch £179 The Jacket Bar denim jacket £140

George ASDA jeans £20

George ASDA shorts £22

The Brunch Club

Cocktail Hour

Radley London bag £309

River Island boots £60 Seol + Gold ring £69.95

Radley London bag £159

Office heels £52

Hot Diamond earrings £65

Created by Molly Trainer

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Models: Anya Cooper & Eamon Duncan Shoot: Sara Clark

express your individuality express your individuality

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Anya wears: Hollister, Primark, New Look, Calvin Klein & Vans, Rose Quartz necklace loaded by @mesmerisinggmiracles Eamon wears: Customised vintage leather jacket, Dr. Martens, Tiger and Stiff Little Fingers merchandise

School Days Revisited

Blazer: Massimo Duti Shirt: Zara Skirt: Brandy Melville Tie: Amazon Shoes: Converse

Sweatshirt: Thrifted Skirt: Bershka Socks: Amazon Bag: Primark Shoes: Nike

Styled, Make-up and Directed by Violeta Genzor Alvarez Photographed by Alexander Spence Models: Laura Cameron and Violeta Genzor Alvarez

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Jacket: Pull&Bear Polo: Zara Skirt: Bershka Shoes: Dr. Martens Bag: Primark

Sweater: Bershka Skirt: Hollister Socks: Amazon Shoes: Dr. Martens

Sweater: Primark Skirt: Hollister Socks: Amazon Shoes: Dr. Martens

Polo: Zara Jacket: Brandy Melville Bag: Mango Skirt: Brandy Melville Shoes: Dr. Martens

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All jewellery is from Femme D’argent

RETRO YOUTH A colourful pop of retro flares, silk headscarves and diva glasses that reminds us of our playful youthful side.

iets frans velour zip hoodie £18 ASOS DESIGN belly chain £4.80 Flying Tiger sunglasses £2.00

Rookie fever quad rollerskates £57.99 Vintage supply fIare trousers £35.00

Stylist: Anja Watson Photographer: Jordan Foreman Models: Jamie Reid, Chevall Arendse

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Liza Lovell waistcoat £18.99 Vintage orange turtleneck top £4.00 Vintage headscarf Upcycled

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Hollister vintage straight overall £49.99 Hollister baby tee £17

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Liza Lovell waistcoat £18.99 Vintage orange turtleneck top £4.00 Vintage headscarf upcycled

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Life is Just a Game

Which player are you?

Creative Direction, Photography & Model: Laura Lenco

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Dress from ASOS, £33 Gloves from Amazon, £13.99 Balaclava from I Saw It First, £4

Blouse from ASOS, £20 Corset Bodysuit from Oh Polly, £40 Belt from Primark, £6 Tights from ASOS, £10

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Gloves from PrettyLittleThing, £10 Rings from ASOS, £16 Dress made by Laura Lenco

Model: Anja Watson Top: Urban Outfitters, £40 Earrings: Kingsley Ryan, £6

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Positive.

Nothing

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wrong natural

with

Model: Chevall Arendse Necklace: ASOS, £6 Sweater vest: Zara, £32

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Models left to right: Chevall Arendse, Anja Watson

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Stylist and photographer: Jamie Reid

Page by Eduardo Gil

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1. Joe Borrows 70s Vibe FEDORA (£25) 2. Casual Cord DRESS (£50) 3. Office BOOTS (£95) 4. RETRO TELEPHONE in English Mustard (£44.95) 5. River Island BLOUSE (£50) 6. The Rolling Stones Framed Album WALLART in Some Girls Print (£60) 7. Sadie Amber SUNGLASSES (£30) 8. TK Maxx Gold Paisley TIE (£14.99) 9. Art Nouveau TUB CHAIR in Orange from cuckooland.com (£489) 10. 2. Homesense 70s red translucent textured VASE (£9.99)

Gone Thriftin’

Styling quirky and bold sustainable finds.

Turtleneck : Next (Charity Shop) Pinafore : Ebay (Second Hand) Tights: Primark Shoes : New Look (Charity Shop)

Photographer : Chloe Ogilvie Hair and Makeup : Molly Monro Styling : Molly Monro, Rachel Baldie

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Turtleneck : Next (Charity Shop) Skirt : Motel Rocks (Depop) Tights: Primark

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Dress : No Brand (Gran’s Cupboard) Tights : Primark

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Closet, Shop It. Is shopping somone else’s closet the new wave of sustainability?

Photos & Styling: Honor Gornell MoDELs & Make-up: Molly Speir & Miriam Foy

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Eye for an eye Cardigan, Lazy Oaf, £80

Print straightleg trousers, Monki, £30

SMOOTH LEATHER LACE UP BOOTS, 1460, £149.00

Pink checkered dress, The ragged priest, £22

Purple textured top, Vintage

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barbed-wire heart earrings, plain jane, £6.63

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Green Sweater, Vintage

checkered slip dress, the ragged priest, ASOS, £22

COLLUSION Unisex 90’s straight leg jeans with laser print co-ord, ASOS, £30

Jaden platform, dr. martens, £179

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COLLUSION Unisex 90’s straight leg jeans with laser print co-ord, ASOS £30

Red striped jumper, vintage

high waist jeans in patchwork stripe denim, The Ragged Priest, £55

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Eye for an eye Cardigan, Lazy Oaf, £80

O r i g i D u n g a O R G A CORDUROY, Green, £55

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n a l r e e : N I C Forest

Model Right Coat: Thrifted Mahogany Trench Coat

Inerasable a look into the reuse of forgotten clothes

Through thrifting, charity and antique stores

Creative Behind: Attina Salihmurad

Model Left Shirt: W&B Vintage Checkered Short Sleeve

Shirt: Vintage Faux Silk Button-up Corset: OhPolly Creme Buckle Trousers: Vintage patchwork trousers Shoes: Nike Air Jordan 1’s “Seafoam” Accessories: Model’s Own

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STYLED AND DIRECTED BY MIA CROFT PHOTOGRAPHED BY ROISIN GIBSON MODELED BY SARAH SADIQ

A MODERN FAIRYTALE PRINCESSES DON’T ALWAYS WEAR GLASS SLIPPERS PERMISSION KINDLY GIVEN TO PHOTOGRAPH AT SCHIVAS HOUSE

SARAH WEARS: SELKIE DRESS MODEL’S OWN JEWELLERY

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HAPPILY EVER AFTER...

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THE FLORAL EDIT

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Step into the new season with outfits inspired by nature’s colour palette

Left Top: Asos Design Corset: PrettyLittleThing Trousers: Zara

THIS PAGE

Top: Zara Jeans: Zara Shoes: Dr. MartEns

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Photographer: Iain cridland Stylists: Dawn Ingram & Sofia Kent Location: Aberdeen Business School, RGU Model: Callie Birnie Hair & Makeup: Callie Birinie & Dawn Ingram

Top: Zara SKIRT: Asos Design Shoes: Dr. MartEns

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SOUL CONNECTION

THE AIR THAT RIPPLES THROUGH OUR CLOTHES Model & Stylist: Fatima-Alexandra Husain Photographer: Amy Park Dress:ZARA

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Model: Andreea Dumitrovici Photographer & Stylist: Fatima-Alexandra Husain Corset: Amazon Black Underwear: H&M Jewellery: Stylist’s own High boots: Primark

THE EARTH THAT SHOWS ABOVE THE SOIL

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Model, Photographer & Stylist: Fatima-Alexandra Husain Black body: Ann Summers Black chocker: H&M Nose ring: Accessorize Earrings: Model’s own

THE FIRE That LIVES WITHIN OUR SOULS

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Jacket: PrettyLittleThing Top: Primark Trousers: PrettyLittleThing

Photography: Katy Grieg Model: Anita McAllister Stylist: Caitlin Michie

Fur Is Back Using fur and prints without hurting our furry friends Dress: Primark

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Jacket:: Tiger Lily Boutique Bodysuit: Primark Trousers: PrettyLittleThing Heels: Primark

REDUCE, REUSE, RECYCLE: HOW TO UPCYCLE YOUR OLD CLOTHES Written by: Dawn Ingram

UPDATE YOUR WARDROBE WITH THE CLOTHES YOU ALREADY HAVE

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he fashion industry has been named the world’s secondmanufacturing, and selling fashion items at low prices. This largest polluter. Accounting for 10% of the global carbon practice of making and selling clothes at reduced prices leads emissions and making up 5.2% of landfill waste, it’s not to lower quality items, often with a shorter life span, with the hard to see how the fashion industry has earned this title. estimated average being 2.2 years. This means that items need According to a Sustain your Style article, written in to be replaced more frequently, which inevitably leads to an 2017, titled ‘The fashion industry is the second largest polluter alarmingly high amount of textile waste. in the world’, in the western world a single-family discard an There are several ways that we as consumers can average of 30kg of clothing every year, with only 15% of these be more environmentally conscious, such as washing your discarded items being recycled or donated. The remaining clothes on a lower heat setting, donating your unwanted percentage is incinerated or sent to landfill. 72% of our clothing clothes, or upcycling the clothes in your wardrobe. Upcycling is made from non-biodegradable synthetic fibres, which is the process of taking old unwanted, damaged, or unused means that the items that are sent to landfill can take years to products and using them to create something new, prolonging decompose, with some fibres, such as polyester, taking up to the lifespan of the product. This practice will help to reduce the 200 years to fully decompose. amount of textile waste that is sent to landfills every year.

A more recent BBC Future article, titled ‘Why clothes An estimated 100 billion clothing items are being are so hard to recycle’, states that the average American throws produced every year, and whilst upcycling won’t solve all away approximately 37kg of clothing each year. In addition of the industry’s problems, it is a step in the right direction. to this, an estimated 92 million tonnes of textile waste are Polyester is one of the most commonly used materials in the produced globally per year, which is the equivalent of a rubbish fashion industry, with 52% of our clothing being made from truck full of clothes being emptied into a landfill every second. the synthetic material. However, not only is polyester nonThis number is only expected to increase, with a predicted biodegradable, but its production also requires 70 million average of 134 million tonnes of textile waste being produced barrels of oil per year. Re-purposing the billions of tonnes of globally by 2030. polyester that would ordinarily end up When you narrow the statistics in landfills is a much more sustainable down to a more local scale, you find that practice that thankfully many brands are In the 2020 Vogue article the UK has one of the highest fast fashion beginning to get on board with.

‘Upcycling Is The Biggest consumption rates in Europe. In addition Meanwhile, before and during Trend In Fashion Right to this, Greenpeace suggests that roughly Covid, consumers are becoming more Now’, Sara Arnold, the co300,000 tonnes of discarded clothing are and more vocal about the industry’s founder of campaign group being burned or buried in landfills each negative impact on the environment. year. However, it is not just consumers The lockdown forced retailers to evolve, Fashion Act Now, states that are guilty of tossing their unwanted with a new focus on circular fashion. that, “We have enough clothes, retailers and manufacturers will Now instead of trying to push out as textiles that we’ve already often toss their unsold or damaged stock many products as possible and keeping produced to last us, and yet in an attempt to be more ‘cost-effective’. up with trends, brands and retailers we’re still producing masses Returned items account for 5 are beginning to shift their focus to billion pounds of waste every year. Many prolonging their items lifespan, reof clothes from virgin retailers have been accused of dumping purposing those that have come to the materials.” their customer returns into landfill end of their lifespan into new products, instead of re-circulating them through creating a constant cycle. the business. The returned items, even those that have never Eileen Fisher’s ‘Renew’ is a prime example of a been worn or damaged, have travelled through the supply company using circular fashion. ‘Renew’ is a take-back chain, creating a large carbon footprint as they go, only to end programme, encouraging their customers to bring back their up in landfills. In the US alone, an estimated 3.5 billion returned old and unwanted products to be re-circulated into the supply products are being discarded every year, with only around 20% chain. The items collected in this programme are professionally of those products being faulty or damaged. cleaned and then either re-sold to customers or turned into So why are these numbers so high? The most new products. Customers are given a $5 reward card for every likely culprit is fast fashion, the practice of rapidly designing, item they take back.

During the pandemic many people, myself included, cleared out their wardrobes. A recent Wrap report found that as the UK came out of lockdown an estimated 67 million items were set to be disposed of. However, the report also found that 50% of UK citizens try to avoid creating textile waste, a statistic which has risen by 20% in the last two years alone.

I decided to take a leaf out of Eileen Fisher’s book by upcycling some of my unwanted clothes, and after a couple of hours of scrolling through Pinterest, I had all the motivation I needed to get started. Being a novice at sewing, I decided to opt for more of a re-vamping of the clothes I no longer wanted, and with the help of a family member, it wasn’t hard to track down the materials I needed to do just that.

I selected two dresses for this project. The first was a pink denim mini dress and the second was a little black dress, that I have admittedly never worn because it didn’t fit the way I wanted it to. After selecting the clothes I wanted to use for the project, I headed down to ‘Stitchcraft’, a dressmaker in Inverurie, owned by a family member, to see if they had any unwanted or outdated stock I could use.

After a quick look around, I had found a black feather boa and a strip of diamanté ribbon for the black dress. Next, I headed back home to see what I could find in my own supplies. For the pink dress, I decided to use the butterfly motifs I had leftover from a previous project.

I started with the pink dress. It was still in good condition, having only been worn a couple of times, so there was no need for any repairs or alterations. Taking the butterfly motifs, I began to map out where I wanted each one to be placed, pinning them down once I was happy with the placement. Then, all that was left to do was to handstitch them onto the dress.

The black dress was slightly more complicated. Since the dress did not fit properly, it needed to be altered, so the first step was to turn the dress inside out and shorten the straps. Once that had been fixed, I began to pin the feather boa around the top of the dress, making sure to leave a gap at the back for the zip. Once the boa was fully pinned in place, I hand-stitched it on.

The next, and final step was to add the diamanté ribbon to the waistline. Following the same process as the butterfly motifs and the feather boa, I pinned the ribbon in place and hand-stitched it once I was happy with the placement.

By the end of the project, I had gone from being ready to take both dresses down to the charity shop to trying to find an excuse to wear them again.

Whilst more challenging upcycling projects will take more time and practice, upcycling will most certainly be added to my wardrobe care routine.

All pictures taken and owned by Dawn Ingram

Confessions of a Consumerist, Capsule Closet, and Climate Concern An insight into how this fashion student copes, paring down to a minimal wardrobe, in hopes of helping to save the environment.

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ast fashion is slowing the world and me down. The world is becoming all too comfortable, impulsive purchasing of items at the click of a button, turning the treat to shop into a daily habit. Consumers are buying a new piece of clothing every week.

Every week! People can afford to buy clothes this frequently because they are being made so cheaply. They are now so disposable, they’ve created the throw-away culture.

a blind eye because fashion lives on and consumers want the next best thing. Only covering issues, discussing social and economic injustices, and racial inequalities instead of what it is doing to the climate and the worrying landfills that are turning parts of our world into a wasteland?

Although fast fashion has never been easier to get your hands on, it is difficult to store, and I, a shopaholic, can confirm this. A jampacked wardrobe sounds dreamy until 8 am rolls around, and you are crying out, “I have nothing to wear!” whilst staring at a heaped pile of already out of trend clothes on the floor. So what happens when you finally give up living with what seems an untameable shopping addiction and a crammed wardrobe? Where do these clothes go when we mindlessly throw them away?

Compelled after learning these facts, I felt it was my job to investigate the strategies being implemented to support a more sustainable fashion industry. Then placed magically on my what to watch feed was the YouTube video titled, “Living out of my capsule wardrobe.”

The saying ‘out of sight, out of mind’ describes how the industry hides our throw-away culture in countries like Chile. Chile has the driest desert in the world called the Atacama. This desert takes 59,000 tonnes of our unwanted clothes to landfill each year, resulting in polluting the little water they have. Whilst the rest of our unwanted 91,041,000 tonnes of textiles get distributed to other landfills. If that is not alarming enough, the landfills produce methane gases which add to earth’s crippling health.

I am part of the growing problem. As a uni fashion student, I tend to believe that quality items labelled eco friendly are way out of my budget. Instead, I opt for cheaper alternatives that are on-trend but won’t last me longer than a month or two. It has been ingrained in me that I cannot wear the same thing more than once, particularly for nights out, which is deemed normal by TikTokers and Instagrammers.

It seems I am not alone. According to The Atlantic Magazine, they found by conducting a questionnaire, that a staggering 41 per cent of women aged 18 to 25 admit to feeling pressure to wear a different outfit every time they go out. Sometimes we forget, as a society, that an influencer’s job is to have and promote ludicrous amounts of clothes online. Therefore, it is unrealistic to follow in their footsteps. They are essentially endorsing a business and gaining these clothes for free as part of a paid promotion.

Whereas me, a student, is breaking their bank trying to keep up. These influencers are doing their job successfully. They have helped increase the rate of fast fashion, as the fashion industry pushes out a frightening 80 billion garments a year. The fashion industry tends to try to make you forget these facts, by turning

Let’s start at the beginning. What is a capsule wardrobe? It was an idea invented by Susie Faux, a British boutique designer from the ‘70s. Faux found a way of living from a suitcase load of clothes, i.e. your essential items (usually around 30- 40 pieces of clothing) which can carry you through a whole season if not a year. Susie Faux had the idea of a women’s wardrobe, fit for the office, with the emphasis of quality over quantity in mind. Ahead of her time for sure. People of all ages are now

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adopting and incorporating it into their lifestyle, no matter their profession. Vloggers are raving about it and the mental clarity you gain from having the clear out. However, I am aware of how ‘first world’ this problem is. While we are trying to strip down to our most essential clothing items, others are less fortunate, rummaging through our throwaways and cleaning up our mess.

Therefore no clothes will be thrown away in this experiment.

The ideal capsule wardrobe should mix and match to re-form and create new outfits for everyday wear. Investigating all the different ways to minimise wardrobe, it became clear that the ‘333 project’ formula, created by Courtney Carver, was the best. An expert in minimal living and blogging, Carver created the perfect formula, with the help of her son, a mathematician, she figured out that 33 items of clothing resulted in 25,176 alternative ensembles, albeit some only swapped out jewellery. This seemed farfetched and intriguing. Reading how this calculation was found, and seeing it was doable, almost exciting, and better than dropping down to full cold turkey mode of ten items, I figured I would give it a try. Limiting the number of clothes to the very low number of ten items of apparel seemed too extreme, I also considered if everyone lived like this the economy would drop and charity

shops would be brimming with stuff from everyone’s emptied closets. This being said the world could benefit a great deal if a lot more people learned how to capsule wardrobe.

Wanting to see how difficult it was to be more mindful towards the environment I set myself the challenge, 30 strict days with 33 items. Salvaging not only my sanity but doing my part to help save mother nature from its deteriorating health.

I hung up the limited array of clothes on my clothes rail, an extension to my overgrown wardrobe for this experiment.

It meant I had no urge to look in my closet nor be tempted by the other clothes for the next 30 days. The display of clothes highlighted my style, favourite items, and most practical items of clothing which are all mainly neutral colours of beige and black. Some of the pieces I had scouted were even from Vinted (a second hand buying and selling app) and charity shops. I did this without thinking as they are my better quality items to wear.

“Vloggers are raving about it”

The first week of the challenge was a bit daunting. Bored in my outfit that took less than 5 minutes to put together, a white turtleneck, my go-to wide-leg jeans and Converse, I was reassured, however, when I read others’ attempts in doing this exercise, one exclaiming that it is normal to be bored of your clothes, particularly when you are used to a quicker turnover of items.

The extra time in the morning was blissful, no rushing about, nothing was forgotten. I felt prepared for my day ahead at university, that was until I arrived. It seemed that day that everyone had come in their most fashionable outfits. The need to remind myself of the quest I had only begun this morning...

As the weeks went by, I curbed my appetite for online shopping because I was not allowed to buy any fashion related stuff, saving me a surprising amount of money. Although fast fashion is deemed cheap, it soon adds up. Society has the idea that classic pieces are too expensive but forget that what seems like cheap items of clothing over time rake up a large sum of wasted money, money I should have invested into quality pieces.

In conclusion, there are only benefits to having a capsule wardrobe. With the help of Susie Faux and Courtney Carver, I immediately saw a difference. No more stressful mornings of trying to pair an outfit together from a stupid amount of clothes. Using Courtney Carver’s formula of 33 items was enough. Compulsive shopping is a growing bad habit made socially acceptable by media stars. The current and next-generation need to restrain from and search for new ways to be sustainable like the capsule wardrobe preventing more build-up of landfills full of clothes.

Will you be so daring to take on this challenge?

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by Issy Birnie

THE CONSUMER - a brief exploration into the impact of fast fashion -

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Garments: Upcyled by Shakira Campion Styling and Photography: Shakira Campion

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MODERN-DAY MERMAIDS STOP PLASTIC WASTE FROM POLLUTING THEIR STYLE

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Turquoise satin dress: Nasty Gal Crochet cardigan: Zara Pearl necklace: Vivienne Westwood White platform sandals: Nasty Gal Platform espadrilles: Public Desire

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Styled by Morgan Cruickshank and Sophia Dam Photography by Sophia Dam Modelled by Faye Spellman and Giovanna Mondal Black satin dress: Zara Platform espadrilles: Public Desire Pearl necklace: Stylist’s own Circle wave earrings: LazyDaisies Beaded bracelet: 4Ocean Pearl ring: Charity shop Bag: Handmade (recycled & reused materials) Turquoise satin dress: Nasty Gal Crochet cardigan: Zara White platform flip flops: Stradivarius Pearl necklace: Vivienne Westwood Pearl ring: Charity shop

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POLLUTION IS IN FASHION REWRITE THE TREND

Lilac metallic set: Nasty Gal White top: PrettyLittleThing White platform sandals: Nasty Gal Pearl necklace: Vivienne Westwood Pearl ring: Charity shop

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White t-shirt: Zara Blue patterned dress: Model’ s own Pearl hoop earrings: Zara Pearl ring: Charity shop Bag: Handmade from recycled & reused materials Blue satin shirt: Zara Black flared trousers: Zara White platform flip flops: Stradivarius Pearl necklace: Vivienne Westwood Pearl ring: Charity shop Crochet earrings: LazyDaisies

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Into Blue?

Here are all of the items you need to create a comfy, chill out area in your own home.

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1. Pottery Pendant Light cuckooland.com £49.95 2. Glass Table Light Habitat £18.00 3. Picture Frame TK Maxx £6.99 4. Sky Blue Picture Frame TK Maxx £2.99 5. Iridescent Candle Homesense £5.99 6. LED Letter LightBox Homesense £9.99 7. Navy Cushion George £9 8. Blue Brush Cushion Homesense £16.99 9. Hand Woven Rug Homesense £79.99 10. Velvet Storage Bench TK Maxx £99.99 11. Metal Chair Homesense £39.99 12. Chinese Print Floor Cushion Homesense £49.99 13. Textured Chair TK Maxx £129.99

By Rheanna Duffus

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The year the world came back to life.

We are ready to get our best dress back on.

It is time to celebrate the new roaring 20s.

WOKE UP IN 2022 Pyjamas: Amazon £21.99 Sleep mask: Boux Avenue £10.00

Dress: Boohoo £22.50 Mask: Model’s own

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Pyjamas: Amazon £21.99 Mask: Model’s own

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Pyjamas: Amazon £21.99 Sleep Mask: Boux Avenue £10.00 Dress: Boohoo £22.50 Pearl Necklace: Primark £2.00 Mask: Model’s own

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Let’s get dressed up No more dreaming about an unrestricted life.

Dress: Boohoo £21.00 Sleep Mask: Boux Avenue £10.00 Gold Chain: ROMWE £3.50

Champagne Dress: PrettyLittleThing £28.00 Black Dress: Boohoo £22.50 White Dress: Boohoo £21.00 Spotted Pyjamas: ASOS DESIGN £16.05 Pale Pink Pyjamas: ASOS DESIGN £26.00 Black Slippers: Boux Avenue £16.00 Pink Slippers: Next £22.00

White Heels: Bershka £22.00 Black Heels: New Look £19.99 Rose Gold Heels: New Look £22.00 Rose Gold Necklace: Quiz £14.99 Pearl Necklace: Primark £2.00 Gold Chain: ROMWE £3.50 Robe: Next £28.00

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Dress: Boohoo £21.00 Heels: Bershka £22.00 Robe: Next £28.00 Necklace: ROMWE £3.50

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Styled and directed by Kirstin Morrison and Mathilda Ripley Modelled by Issy Birnie, Kirstin Morrison and Mathilda Ripley Photographed by Phoebe Ripley

Lounge Up

Lockdown Molly wears: Tracksuit: Zara Trainers: Adidas

Adele wears: Tracksuit: Zara Trainers: Nike Jordan

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Molly wears: Blazer: Zara Hoodie: PrettyLittleThing Shorts: Oh Polly Heels: Public Desire Handbag: Quiz Clothing

Aidan wears: Tracksuit: River Island Trainers: Nike Bag: Primark

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Adele wears: Jacket: Zara Tracksuit: Zara Sunglasses: PrettyLittleThing Trainers: Nike Jordan

Emmy wears: Joggers: PrettyLittleThing Jacket: Topshop Top: BikBok Handbag: Quiz Clothing Heels: Public Desire

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Models and Stylists: Emmy Collins Molly Mcleod Adele Brack Aidan Hendry

Photographers: Micky J. McQueen Cameron Halliday Casey Reid

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TOP; Adidas Leggings: Adidas Shoes: Nike

DON’T BE AFRAID OF

BEING A

BEGINNER

Sweatshirt: Adidas Leggings: Adidas Shoes: Adidas

Top: Adidas Leggings: Adidas Shoes: Nike

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Top: TK Maxx Leggings: TK Maxx

“DONT’ stop until you’re PROUD”

Top: TK Maxx Leggings: Nike Shoes: Adidas

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NO EXCUSES

Jacket: Nike Top: Body Engineers Legging: Body Engineers Shoes: Nike

Stylist: Yoanna Todorova Photographer: Kalin Bogoev Models: Yoanna Todorova & Dayana P.

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CURATED BY MATHILDA RIPLEY

S£ 69

POWER MOVE

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from oversized casual to faux leather chic, the blazer craze has taken over NS

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THE BELTED BADDIE DRESS UP A BASIC BLAZER WITH A BELT AND GO FROM DAY AT THE OFFICE TO DRINKS WITH THE GIRLS IN SECONDS

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KEEP IT CASUAL WITH THIS SIMPLE SAGE LOOK BOOK

OLIVER BONAS £12

OLIVER BONAS £59.50

OVERSIZED BUT NEVER OVERDRESSED

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£3

ACCESSORIZE £12

Interview by Kirstin Morrison Hand Embroidered Posy Tote Bag: £15

A Day In The Life of a Small Business Owner

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hen consumers turned to online shopping during the pandemic, small businesses stepped into the light. Shoppers began to recognise new pathways to shop and focused on supporting their local businesses in the community to help one another out in tough times. The pandemic gave people the time they needed to take a leap, kick-starting something they have always wanted to do. That is where the boost to small businesses began. Beginning a business was attractive to many because of the freedom of time and the limited amount of money needed to do so when working from home, whilst keeping their creative minds stimulated.

Supporting local and small businesses is a more sustainable avenue for shopping and gives you a more personalised experience.

Every time you shop small you are making a business owner jump for joy. This “unexpected business boom” is shaping the future for retail. Etsy, an online hub for micro-businesses and crafters, calculated 4.4 million active sellers in 2020, up from 2.7 million active sellers in 2019. It is estimated around 407,510 small businesses started up in

Illustration by Kirstin Morrison

INTERVIEW: Owner of Hand and Hoop, Eve Morrison, gives a first hand account of the craze of running a business solo, with tips and tricks to starting your own... the lockdown period of 2020, and Hand and Hoop was one of them.

Eve Morrison, creator of Hand and Hoop, started her crafty business in late 2020 and is based in Aberdeen, Scotland. Eve has kindly chatted with me about her experience as a small business owner. Here she is to introduce herself and answer a few questions: “My business name is Hand and Hoop, and you can find it on Etsy. I do embroidered bags with some other accessories. The brand is focused on nature. Every product is made by hand, with love. You can find me on Facebook, Instagram and TikTok.”

‘Cottagecore’. ‘Cottagecore’ became quite popular last year. With lockdown, we weren’t able to spend much time outside, so it’s about enjoying the simple life, being creative and embracing nature. It’s also about going outside and enjoying what’s around you.”

Would you say this is what inspires your business and products?

“Yeah, this definitely inspires a lot of designs that I have going on, and with the tote bags being quite eco friendly instead of plastic bags, I definitely keep nature in mind. I’m very inspired by nature. I just like to embroider things that are pretty, and that I hope other people think are pretty and things I just love looking at and excite me. I get really excited about mushrooms and toadstools, which a lot of people may think are lame, I just love them.

I also think flowers are so gorgeous. Recently I started embroidering autumn leaves and the colours are beautiful.”

“...embroidery has my heart!”

Tell us what made you want to start a business.

“So, I started in November last year, and I mainly wanted to because a lot of my friends started one too, I thought it was really cool and it looked really fun. I started making earrings because I knew that was something I really enjoyed, so I thought I may as well sell them.”

How would you describe the design style of your business?

“I make hand embroidered tote bags. A lot of them are inspired by nature, like flowers, leaves and toadstools, things like that. They fall under the bracket on the internet called

Sustainability is incredibly important in the future of fashion. What kind of actions are you taking, if any, to become more sustainable?

“Obviously my tote bags are a good alternative to plastic bags. I’m also going to start focusing on the packaging of my products, I know I am not the most sustainable at the moment. I use a lot of

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What are some challenges you face or what have you found difficult throughout the process of starting your business?

“I currently feel my biggest issue, is creating enough stock, particularly for craft fairs, because they are quite time consuming. My products are not something you can make quickly or do in a big batch; they are each very individual. Trying to get products done to a deadline is difficult, because all my products are made to order. Sometimes when I have a lot going on in my life with my studies at the same time, it can be a lot to do.”

What is your favourite design, and what is your most popular design?

“My favorite design is my Christmas tree one.

I use a different stitch for that design, and it is really fun. My most popular one I would say is my herb bag; it is the most classic and the one that started everything off. That is the one everyone seems to go for.”

What sort of skills do you believe you need?

“Definitely patience. Most customers are lovely, but you can get the difficult ones.

Creating products needs patience, and even when growing your brand, that doesn’t happen overnight. Willingness to adapt and change to the climate, and some knowledge of marketing. It is interesting to look at influencers to see what trends are arising, so you have an idea of what’s to come.”

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to mess up and there’s going to be products people don’t like. You have to step past that, and you will see there are products that people are going to really like. You must learn by trial and error. Do your brand research, know your market, and see what happens.”

Thank you Eve for talking about your take on the small business life!

If you would like to support Eve, make sure to follow Hand and Hoop on social media and have a browse of her Etsy page: Etsy: @HandandHoop Instagram: @handandhoop Facebook: @handandhoop TikTok: @handandhoop

Photography and images provided by Eve Morrison

What experience or education have you had that you felt benefitted you to do the tasks required for a small business owner?

“I studied Media at college for two years.

That helped me understand how to create content to market, especially with video Is your embroidery self-taught? If so, what was content, creating good images, what should that like? be included in a post and how to work “Yeah, I am, well I learnt from a little sheet your way into the consumer’s brain. I am that came in a how-to kit. Embroidery is one studying Digital Marketing now, which I find of those things that if you have patience, you helpful because a big part of the business can definitely do it. I feel for me this wasn’t is marketing online and the internet is an really a challenge, I enjoyed sitting in front of incredible tool. I know how to post, when to the TV and working away. My first few though post and I understand statistics. Additionally, were an absolute mess! It all comes with I have a YouTube channel, that I have had practice though.” since I was seventeen, which I have also carried over skills for content creation from.”

What sort of things do you do to get your business name known? What did you find What’s next for your business? Do you plan to most effective? branch out to other fashion-related products?

“I do my marketing online, sharing my page “I would like to do accessories such as pencil on Facebook, Instagram and TikTok. I do feel cases and maybe more sweatshirts. I have Instagram and TikTok can be difficult to grow one on my Etsy page that seems to be a hit, on sometimes, it’s hard to get recognised or so I might focus on more clothing rather for anyone to come across anything you have than accessories. I have also made a start posted. on Christmas decorations which I can see I use Instagram for images of final products, transitioning into creating home decorations and I did a giveaway once too. I follow trends such as wall hangings. I don’t think I would go on TikTok and do behind the scenes videos back to earrings; embroidery has my heart!” because it seems more personal and people like that. Craft fairs are really nice to give out What advice would you give to someone business cards and talk to people in reality looking to start a small business - fashionand get your name known by word-of-mouth. related or any type of brand in general?

Online marketing is the most effective, “Familiarise yourself with the platform you are particularly TikTok as I have gained a few going to promote your business on. Spend followers and orders from there, and it is good time making a great brand image. Also… for brand awareness.” just go for it! Don’t hold back. You’re going

Toadstool Shopping Bag: £12

What do you like about running a small business?

“I really enjoy the creative aspect of it, I enjoy creating products, finding new designs, and creating things that make people happy and putting smiles on people’s faces. I also really enjoy the marketing side of it on social media.

I mainly focus on Instagram to make it pretty, but I find making TikToks good fun.”

Herbs Shopping Bag: £15

plastic packaging, but I am hoping to move to use recyclable poly-mailers.

SUITED & BOOTED The Colourful Guide To Power Dressing

Photoshoot Concept & Styling by Paulina Prorok Photographed by Wiktoria Ociepa Models: Mya Wallace, Junayd Newman, Natalia Olejniczak

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Natalia wears: Jacket - Boohoo, Top - Zara, Trousers - Nasty Gal Junayd wears: Suit - BoohooMAN, Top - Topman, Jewellery - ASOS Mya wears: Jacket - Nasty Gal, Top - Zara, Skirt - Nasty Gal

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Mya wears: Suit - Nasty Gal, Top - Zara, Necklace - Depop Junayd wears: Suit - boohooMAN, Top - Topman, Jewellery - ASOS Natalia wears: Jacket - ASOS, Top - Zara, Trousers - Nasty Gal, Necklace - Depop

SHATTERING THE SATIN CEILING How London fashion designer, Nengi Willie-Pepple, is rejecting being boxed, categorised, and limited by intersectionality.

An interview with the designer and founder of luxury fashion brand, NWP. Interview by Laura Lenco After graduating with a Textile Design degree from the University of Leeds, Nengi Willie-Pepple was immediately employed into some of the biggest luxury fashion houses.

From Diane Von Furstenberg to Gucci, just to name a few, Nengi collected herself an array of skills as a wholesale and fashion buyer from fashion’s elite. Nengi’s experience in the fashion industry has led her to building her own luxury fashion brand, NWP. I interview Nengi to get an exclusive insight into the journey she has had and find out what steps led her to where she is now.

1. In the five years NWP has been established, has the vision for luxurious, timeless garments, with an affinity for silk-satin fabrics, always been consistent?

Yes, I have always had an affinity for luxurious fabrics and timeless garments. I felt that having these elements as a focal point guided me in my brand process, as well as enabling me to tell my brand story.

2. NWP prides itself on quality, how do you ensure this throughout your design process?

I personally set a clothing standard for NWP, which means that I write down how I want the clothes to fit, feel, and perform. Moving on from there, I create a clear tech pack which includes technical drawings, reference images, fabric choice, etc. Having a clear and concise tech pack is the best way to communicate these standards to my manufacturers.

I also product test my garments before they go out for sale. Once the samples are created, they get sent to me for approval. At this stage, I do a seam strength test (to check the durability of the seams in critical areas), a fatigue test (to check that fastenings like buttons/zips are durable), and a colour transfer test (to see if they will rub off on other fabrics).

3. NWP has a distinct customer profile; did you target this group from the beginning, or did you build an idea of the NWP lady by getting to know your customers throughout the years?

I definitely built an idea of the NWP lady, but not through getting to know my customers throughout the years. I built her up from the woman I aspire to be and wanted to market to.

4. As a self-proclaimed ‘slow fashion’ brand, how important is sustainability to NWP? Knowing that the apparel industry creates a lot of textile waste (most of which ends up in landfill), sustainability is an important factor for NWP. It is one of the reasons we do not mass produce and once items are gone, they’re gone.

We aim to involve more sustainable practices in the near future.

5. As a woman owned brand in the fashion industry, and a black woman at that, how important is championing other women for NWP as a brand?

Championing other women is very important to NWP as I feel that it fosters great female relationships. Yes, in March we celebrated International Women’s Day by showcasing some inspirational women like Joyce Banda, Diane von Furstenberg, Ngozi Okonjo-Iweala, amongst others. I got to dive deeper into their lives and personal stories, and as a growing brand I can’t wait to do much more to support and uplift women. I am also planning an initiative for girls, which will be coming in the near future.

6. What was the process of having NWP included in Parka Fashion Weekend?

Parka Fashion Weekend was an opportunity that came out of the blue. I received an email from the producers (whom I had never heard about before), and after vetting the email as well as some back-and-forth correspondence about my brand, I was invited to showcase NWP at their pop-up in West Kensington, London.

7. Why have you decided to share so much about the business operations of the brand to your consumers?

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It’s about our brand’s processes. On one hand I don’t want my ideas stolen, but on the other hand I think it’s valuable information that helps to tell my brand’s story. I have since removed the fear of my ideas being stolen, as I only showcase things that have already been produced and not pieces that are ‘coming soon’. If I do share ‘coming soon’, the item would have to be dropping in no more than 2 weeks. In addition to that, I personally enjoy seeing the processes of other brands’ growth, as it makes me feel included. I think it’s nice when customers can feel more included in a brand’s growth, as it also helps in building trust and loyalty, which translates to sales.

8. You have a large following on Instagram, how have you maximised social media as a marketing tool for NWP? Although not everyone who follows NengiWP follows NWP, I believe that without my current audience, I would have had to start from scratch. So having already amassed a substantial amount of followers on my personal page, I have been able to leverage my audience by marketing my brand to the people who already know me, in the hopes that they would be interested in what I do for a living. The goal is to be able to market to those who don’t know me though, but it’s been nice to have a little buffer from my personal brand.

luxury fashion store than a coffee shop.

11. From your experience as a blogger, how will you approach influencer marketing having the advantage of stepping into the shoes of both sides of the partnership, when seeking out your own influencer collaborations for NWP? What were the dos and don’ts you learned from running your blog when working with brands like Pandora, Olay, and Cîroc Vodka?

I approach influencer marketing cautiously as things have changed from when I was blogging. Firstly, influencer prices have gone up majorly, so a whole different budget is required if you want the top players in that field. That being said, as a brand owner I start by going over the NWP ideal customer, looking for women who identify with those characteristics and traits, looking to see their follower count, then most importantly, analysing the engagement on their posts. A few dos from my time working with the above brands were to be transparent, take quality content (so that brands can repurpose them) and adhere to their guidelines. A few don’ts were: Don’t work with a brand unless you like their products or believe in what they stand for, take your time with the content creation (they can tell if it’s rushed), and bring your honest thoughts to the table.

12. At what point between working within the fashion industry (in your many roles) and running your fashion and lifestyle blog, did you begin the process of creating NWP? I began creating NWP in 2016, from sketches, to searching for manufacturers, to securing the domain name for the website. I also began looking for investors, grants, loans and pretty much any source of income that would enable me to fund the business.

9. Last year after the global Black Lives Matter protests, we saw many black owned businesses finally gain the recognition they deserved. Did the surge of support for black owned businesses then impact NWP? I can’t really say it did as I actually launched my brand in September 2020, which was towards the end of the Black Lives Matter movement. Perhaps if I had launched in the peak of the pandemic and Black Lives Matter movement, I could have leveraged the surge of support. I did definitely 13. How has it been being your own boss from the early see a whole lot of black businesses get the recognition years of NWP to now and how would you describe your they deserve and I was happy that they were finally being management style? acknowledged for the amazing work Being my own boss has been very they do and products they produce. rewarding as I get to choose my hours, “I got to learn first but it has also been challenging at hand, meet and speak 10. Can you describe to our readers times when I can’t find it within myself what it was like working for luxury to the creative director, to be disciplined. The amount of fashion brands such as Diane von that comes with being your Jeremy Scott, as well as freedom Furstenberg, Moschino, Gucci, and own boss can be a slippery slope if not Christian Louboutin? attend their men’s A/W executed properly. I honestly wouldn’t Diane von Furstenberg is one of my be able to describe my management fashion show” fashion icons and if I could choose a style just yet, as I am still a one woman mentor, it would be her. Although I business. I am hoping to make my first didn’t want to go down the wholesale and buying route, hire in 2022. interning for a company that I respected made all the difference. I was able to see how buyers select what items 20. And finally, for the young black women like me from brands should make it onto the shop floor, I was also reading this interview and inspired by your rejection of given the opportunity to assist with the wholesale team being boxed, categorised, or limited within the fashion and get a grasp of all the buying and prediction decisions. industry and as a black woman, what do you say to Moschino was tougher in terms of the workload I did as them? an intern. From tea/coffee runs, to helping the wholesalers Never be afraid to scream and shout about what you do, with their line sheets and understanding selections, to because self promotion is very important. It might seem assisting the marketing team look through magazines for cringe or awkward at first, but no one knows your story positive Moschino press, to model fittings and helping and your journey and they will remain ignorant about it with press send outs. The reward however was pretty nice, if you don’t tell them. In the words of Susan Jeffers, ‘Feel as I got to learn first hand, meet and speak to the creative the fear and do it anyway’ because that fear will only ever director, Jeremy Scott, as well as attend their men’s A/W hold you back, so be very bold and believe in yourself fashion show. wholeheartedly. Even on days where you feel like you’re I equally enjoyed my time at Gucci and Louboutin, although not doing enough (I get that quite often), remind yourself there was a lot of standing. At times I felt like a security that everyone’s story is different and you can achieve guard if I’m honest. But I’d much rather be standing in a success too!

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INTERVIEW WITH YOLANDA SACRISTÁN

Vogue Spain’s Former Editorin-Chief & Ex-Director of Harper’s Bazaar Yolanda Sacristán has been and will be one of the most relevant women in the fashion industry in Spain. For more than three decades she held positions of responsibility in magazines such as Ragazza, Vogue Spain (where she was editor-in-chief for 16 years) and Harper’s Bazaar Spain (3 years as director). Throughout her extensive career she has worked closely with the best photographers, models and stylists, which allowed her to position Vogue Spain as a sales success. Now, all that experience is dedicated to The NewsRoom, her latest project, which proposes a new or would you agree that these film depict a reality? and disruptive point of view for fashion communication. The Devil wears Prada, and other films such as Prêt a Porter or Zoolander are caricatures from the reality of the fashion industry, Would you please describe yourself in three words, so the and as such, they have, though distorted, a relatively similar base. readers can get to know you better?

Fashion magazines have been a fantastic instrument that invited I’m very organised, hardworking, and self-demanding. us to dream through those stories of that fascinating world that fashion is, with all the actors taking part in it.

How did your career in fashion got started?

I studied journalism with the idea of becoming a war journalist, Your extensive background as editor-in-chief of fashion but through a magazines scholarship in the consolidates you journal ABC where as one of the I was in the national most influential section, I realised editors in Spain. that conflicts were And recently you not my thing, so I have been chosen decided to bet on from Forbes my other passion: Magazine as one fashion and lifestyle. of the 100 most I sent my CV to creative in the Ragazza magazine and I got chosen as a beauty editor. I was there business industry. How do you manage the responsibility for ten years, five of those as editor-in-chief of the magazine. And of keeping up with those titles? from there I got selected by Vogue.

Being very honest and working every day to give the best of you in every project you are part of. It is also important to work in what As editor-in-chief of magazines like Vogue Spain or you are passionate about, without expecting anything in exchange, Harper’s Bazaar, I imagine you must have attended some only cause it makes you happy. of the greatest runway shows throughout the world.

Out of all of them, do you have a favourite?

When you entered the fashion world, it was living its I have been lucky enough to enjoy the most spectacular fashion greatest democratisation to date; everyone had the shows in a moment where the fashion and luxury industry were possibility of buying a piece of clothing or a magazine. not struggling with the crisis. If I had to choose only one of them How do you think this impacted your career? (something utterly difficult), I would stick with the last show by Actually, I think that it is now when fashion is more democratised Monsieur Yves Saint Laurent, his retirement from fashion in the and when everyone can be on trend with an efficient management year 2002. of their resources. There’s a very wide and varied offer regarding trends and prices. I was extremely lucky for leading the greatest Do you believe that fashion, and fashion magazines fashion magazine in the best time for magazines; when we specifically, have been victims of an exacerbated prescribed through our covers and editorials and we could have a idealisation caused by films like The Devil Wears Prada, repercussion in hundreds of thousands of people that followed us

“Fashion magazines have been a fantastic instrument that invited us to dream through those stories of the fascinating world that fashion is”

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and with whom we interacted with.

of this project, in 2021 we added The Luxury NewsRoom and the agency, The NewsRoom, which extended our services to other 17 years as fashion editor of Vogue Spain, that’s a big areas such as PR, communication, content creation for brands and deal! Throughout your years in this editorial house, you media, production, strategic consultancy, or influencer marketing, created many different and exquisite covers. But among among others. all of them, I would like to highlight the ones you made with Chiara Ferragni and Kim Kardashian. What did it Talking about change in which other ways - apart from take for you to choose them when no one else did? digitisation - do you feel like the fashion world should be One of the premises that Vogue has always had in the world is reinvented? the capacity of going ahead of its time. I remember that we were In my opinion, the fashion sector needs to be reinvented, breaking somewhat criticised for those covers, “How can Vogue have an with the established norms, and with what has always worked. influencer on its cover?” was said on social media. However, time Now there are no seasons, genders, or determined distinctions in has proved that we were visionaries and pioneers by doing it. My the way of dressing; however, fashion keeps proposing clothing for work also consisted in pushing the team in that direction, in doing men and woman; for spring and autumn… unique things, in thinking out of the box.

Society evolves faster and I think that fashion should change at the Moving from leading Vogue to Harper’s Bazaar must same rhythm. On the other hand, it is key that the industry keeps have felt like a huge change, but moving from the editorial investing in sustainability and caring for the environment through and print world to The NewsRoom must have been even platforms that measure its impact and carbon footprint. a bigger change. What has been the most enriching part of this project?

How do you see the future of fashion?

Moving from Vogue to Harper’s Bazaar was a change, but not that I think that the future of fashion is fascinating and very exciting. big as both are publications with a common ground. Taking the There is a lot of talent and creativity in young fashion designers, step to the digital world was a big challenge. After 28 years leading and I see a lot of freedom in their proposals. They also count on groups in print media, founding two platforms and a digital agency the capacity for reaching lots of people through social media. It is was a challenge that made me nervous. Nevertheless, and despite fantastic that every day there are more digital-native, interesting the difficulties of the beginning, always, since the first minute, I brands, and that these brands are showing others, already very had fun doing it. The feeling of creating The NewsRoom is very

“Fight for what you believe in.

Don’t listen to those that tell you you cannot get it. You can get anything you want.” similar to riding a roller coaster for me: vertigo, fear, butterflies in your stomach, and lots of fun. These two years, since I dragged myself into this adventure in 2019, and with a global pandemic in the middle, have generated a lot of adrenaline and happiness. And also a challenge: the one of doing something new and unknown for me, and learning while doing it. Now I can say that the way was worth the pain!

Fashion is in constant change and the most recent change that this multi-billion dollar industry is facing is the digitalisation of media and communication. By creating The NewsRoom you have shown a brilliant ability to adapt yourself. Could you tell me a bit more about this project and its objective?

The project was born to make the life of brands and journalists easier, in a moment in which the traditional media is suffering an important crisis. The idea emerged when I detected that fashion, beauty, luxury, and lifestyle brands send their information without filtering it too much. The industry’s journalists and media databases receive hundreds of emails every day with huge archives that have capacity restrictions (WeTransfer, Dropbox, etc.) It is very difficult that a brand gets it right with a journalist by sending him something he is interested in, at the moment he needs it.

established, new forms of doing things.

Which qualities do you think are required to ascend in a competitive atmosphere such as the fashion industry?

Tenacity and illusion. I have always thought that where there’s a will there’s a way, even though many people will tell you you cannot do that or that it is not for you. The key for reaching it is fighting for what you want while enjoying the journey. And no one says it will be soon or fast. But, in my opinion, as the saying goes: He who perseveres, succeeds.

I would like to end this interview by asking you the best advice that could be given to a young student that starts on their first steps into this industry.

There came up my idea, when I asked myself: why not have all the Fight for what you believe in. Don’t listen to those that tell you you information that the journalists need in the cloud, downloaded, cannot get it. You can get anything you want. preview-able, available 24/7, and ready to copy and paste? And that is how The Beauty NewsRoom was born. After the success Interview by Eduardo Gil

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Le Garçon ‘How Parisian chicest boys spend their day’

Model: Eduardo Gil Stylist: Eduardo Gil & Daniel de Villanueva Photographer: Daniel de Villanueva

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On this page: Vintage leather jacket, shiny necklace MyJewells, pearl earring ALOHAS On previous page: Leather pants Pull&Bear, loafers Pull&Bear, bag ASOS DESIGN, pink top Zara

On this page: Vintage t-shirt Yves Saint Laurent, laced trousers ASOS DESIGN, Stylist’s own jewellery On next page: Black leather trousers Pull&Bear, oversized translucent shirt ASOS DESIGN

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On this page: Shiny necklace MyJewells, pearl earring ALOHAS On next page: Silk Blouse Zara, pink Strass bag ASOS DESIGN

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SUBVERT Reject Tradition: Subversive Basics

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Typeface Credit: Isabel Motz & Velevetyne STYLING: JACK DINNIE

MODELS: ELIZA STEVENSON GEORGE COWAN

LENSED BY: LEWIS MANN

George- Leather Jacket: Depop. Bjork Vest: Ffionbennett, Vinted.

Chains: Model’s Own. Eliza- Jewellery: Model’s Own. Top: Vinted. Leather Jacket: Depop.

Chains: Vivienne Westwood + Bershka.

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153 Eliza- Top and Sleeves: Vinted. Cargo Trousers: Oxfam.

Shoes: EYTYS. Jewellery: Model’s Own. George- Top: Stylist’s own. Jeans: Jaded London.

Belt: Urban Outfitters. Boots: Dr. Martens.

George- Vest: ASOS. Coat: Oxfam. Jeans: Jaded London.

Boots: Dr. Martens.

Chains: Vivienne Westwood + Bershka. Belt: Urban Outfitters.

Jewellery : Model’s Own. Glasses: Vintage.

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Eliza- Vest: ASOS. Coat: Oxfam. Jeans: Jaded London.

Chains: Vivienne Westwood + Bershka. Belt: Depop.

Jewellery : Model’s Own. Shoes: Eytys. Glasses: Vintage.

George- Top: Zara. Glasses: ASOS. Belt: Urban Outfitters.

Chain: ASOS.

SUBVERT

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verb • to undermine

the power and authority of an established system or institution

MONOCHROMATIC.

Suit Co-ord: thrifted Shoes: ASOS

Models: Anja Watson and Cara Llewellyn Styled by Nicola Hamilton Photographer: Paul Irvine

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Jacket: Urban Outfitters Boots: ASOS

Full outfit: thrifted

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Hat: thrifted

Urban’s new edge Incorporating edge with

traditional garments

Photographed by Rafeal Bernal Coates Creative Direction by Ella Duncan Styling and Makeup by Ella Duncan Modelled by Logan Simpson and Finley Robertson

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Logan’s Outfit Blazer - Vintage Shirt - Anne Fontaine Paris Trousers - Boohoo Rings - Model’s Own Watch - Model’s Own

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Blazer - Dolce & Gabbana Shirt - Anne Fontaine Paris Trousers - Boohoo Shoes - ASOS Rings - Model’s Own Watch - Model’s Own

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Shirt - ASOS Trousers - Bohoo Necklace - Etsy Belt - Model’s own

Blazer - Sans Copenhagen Shirt - Anne Fontaine Trousers - Boohoo Shoes - ASOS Rings - Model’s Own

Blazer - M&S Gloves - Depop Trouses - Boohoo Shirt - ASOS Gloves - Etsy Necklace - Etsy

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SPECTACULAR

Brighten your street style look; don’t forget your sunnies!

StylistsJessica Ritchie Yasmin Sutherland ModelsPip Forster Jessica Ritchie Yasmin Sutherland PhotographerLauren Stewart

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BLAZER: PrettyLittleThing

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SUNGLASSES: PrettyLittleThing BLAZER: Nasty Gal

SUNGLASSES: PrettyLittleThing JACKET: Missguided ORANGE TOP: Model’s own

SUNGLASSES: PrettyLittleThing DENIM CORSET: PrettyLittleThing DENIM JACKET: Topshop ORANGE TOP: Model’s own

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BODYSUIT: Missguided JEANS: New Look BOOTS: Pull&Bear

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DENIM JACKET: Topshop JEANS: Bershka BOOTS: New Look

DENIM CORSET: PrettyLittleThing JEANS: Zara BOOTS: Missguided

JUMPSUIT: Zara SUNGLASSES: PrettyLittleThing

SUNGLASSES: PrettyLittleThing DENIM JACKET: Topshop

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SUNGLASSES: PrettyLittleThing Left DRESS: PrettyLittleThing, BOOTS: Public Desire Middle BLAZER: Nasty Gal, BOOTS: New Look Right TOP & SKIRT: Model’s own, BOOTS: Pull&Bear

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MORE vibrant•strong•mysterious THAN A WOMAN

Model: Claire Gourlay Photographer: Sophie Yule Stylist: Sophie Yule & Claire Gourlay Location: TECA, Aberdeen

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Dress: Zara Boots: ASOS Sunglasses: Versace

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Blazer and shorts: Oh Polly Sneakers: Nike Jordan 1’s Top: Missguided Trousers: PrettyLittleThing Jacket: Zara Sneakers: Nike Dunk Disrupts

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E T E R NA L E L E GA NC E Embracing natural beauty in natural landscapes

Models: Ella Harrington Duncan and Alex Husain Photographer: Amy Park Makeup: Ella Harrington Duncan Stylists: Becky George, Ruby Muir, Amy Park and Molly Trainer

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Dress: Zara £29.99 Necklace: ASOS £12 Bracelets: Joma Jewellery £17.99

Dress: Zara £29.99 Heels: Carvela £99

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Dress: Bershka £27 Necklace: Accessorize £15

Shirt and Vest: Willow Lane £39 Boots: H&M £34.99

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Top: Boohoo £17 Trousers: Boohoo £30

Top: PrettyLittleThing £14 Trousers: Zara £29 Necklaces: Accessorize £15

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Blazer: River Island £60 Sunglasses: YSL £240 Necklace: Oliver Bonas £45 Rings: Fendi £190, Pandora £45

Eduardo Gil Hurtado Extrovert Positive Curious

Molly McLeod

Feminist Pragmatic Honest

Generous Outgoing Confident

Determinded Influential Resourceful

Niamh Rennie

Caitlin Michie

Talkative Intuitive Compassionate

Ambitious Genuine Driven

Jaye Smith

Mathilda Ripley

Outgoing Optimistic Diligent

Yoanna Todorova

Hayley Robson

Ambitious Creative Open-minded Sueli Pinheiro

Jule Winter

Observative Concentious Innovative

Loyal Friendly Motivated

School of Creative and Cultural Business

Confident Charismatic Strong-minded

Molly Trainer

Jamie Reid

Amy Park Bubbly Strong-Minded Passionate

Friendly Determined Enthusiastic Honor Gornell

Molly Monro Compassionate Open-Minded Reliable

Hannah Gauld

Leyna Johnston Innovative Determined Wholehearted

Imaginative Attentive Enthusiastic

Friendly Innovative Reliable

Violeta Genzor Alvarez Creative Compassionate Kind

Attentive Ambitious Approachable

Creative Enthusiastic Friendly

Becky George

Ambitious Friendly Passionate

FASAN

Nicole Urquhart

Sophie Yule Vibrant Diligent Bubbly

Ambitious Friendly Sociable

Anja Watson

Paulina Prorok Creative Ambitious Friendly

Bubbly Fun Kind-hearted

Kirstin Morrison

Jessica Ritchie Enthusiastic Bubbly Creative

Confident Transparent Dreamer

Cara Lewis

Sofia Kent Compassionate Imaginative Amazing

Compassionate Bold Funny

Morgan Jones

Aidan Hendry Confident Determined Unforgettable

Ambitious Passionate Thoughtful

Alix Gray

Sophia Dam Caring Diligent Open-minded

Enthusiastic Motivated Perfectionist Jack Dinnie

Bold Expressive Feminine

Emmy Collins

Optimistic Passionate Adventurous Sara Clark

Ambitious Caring Unique

Rheanna Duffus

Funny Caring Down-to-Earth Yasmin Sutherland

Attina Salihmurad Detailed Effortless Spontaneous

Virtuoso Enigmatic Singular Poppy Katarat

Ruby Muir Creative Positive Dynamic

Artistic Assertive Courteous Laura Lenco

Dawn Ingram Honest Friendly Reliable

Imaginative Ambitious Dependable Alex Husain

Ella Duncan Passionate Ambitious Thoughtful

Passionate Driven Friendly Nicola Hamilton

Minnie Buchan Outgoing Creative Proactive

Eccentric Happy Bohemian Morgan Cruickshank

Caitlin Brackett Motivated Innovative Conscientious

Generous Ambitious Creative Shakira Campion

Adele Brack Spontaneous Passionate Independent

Mia Croft

Issy Birnie Bubbly Creative Optimistic

BA (Hons) Fashion Management Stage 2 Magazine Contributors