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Fruit lo gística
sector andaluz no haya apostado aún por esta certificación, máxime cuando en otras ramas agrícolas como el tomate o el pimiento está tan extendida aportando una clara diferenciación comercial y de costes de producción. También es necesario desarrollar estrategias comerciales que sin incrementar los costes, les hagan más competitivo. A este respecto, el pasado mes de abril conocimos la línea comercial inaugurada por una de las grandes cooperativas de Cádiz, que
había iniciado la comercialización de zanahoria de pelado con arena, como signo de producto recién recolectado que no ha pasado por cámaras. Con ello, se logra además de mostrar frescura, reducir costes al no ser necesaria el lavado. La optimización de la logística sigue siendo una asignatura pendiente. Además de que el gasoil se ha incrementado, las importaciones españolas en general han caído drásticamente con la crisis, por lo que no hay retorno para los camiones, teniendo
que asumir el sector exportador el coste íntegro de la logística. Apostar por grupajes compartidos sería una opción viable para hacer frente a la dura competencia de países como Italia, que al estar más cerca de los mercados llegue con menores costes. Son líneas comerciales que el sector debe implementar y materializar. Estrategias donde no se incrementan los costes de producción pero sí las oportunidades de negocio.n
Unresolved matters for the sector of carrot The sector doesn’t perceive consumption increase nationwide, so that exports are the only commercial line yielding positive results. Strategies that expanded business opportunities without increasing costs must be found. entered into an arrangement with creditors, despite the efforts of the board to try and find effective, profitable alternatives for production and commercialisation. Good times for exports With those issues regarding domestic consumption yet to be solved, the sector keeps banking on trading abroad, where the results are more positive. According to FEPEX, exports of carrot reached 81,103 tonnes up to September 2013, which is 13.84% higher than the average in the same period over the last four years. As for worth, exports exceeded €43,983,000 million, that is, 22% more than in the same period last year. Giving value to the product If the sector wants to consolidate this take off in foreign markets and improve results in the domestic one as well, it must act and give value to the product so that price wasn’t the only reason to purchase. We consider essential banking on Integrated Production, a basic certification to be able to face present and future demands regarding environmentally respectful production techniques. Only 11.13% of carrot production was certified in 2013 as Integrated Production.
That is, 802 of the 7,200 hectares, being 702 of them in Castile and Leon and the rest in La Rioja. It is strange that Andalusian producers haven’t committed to this certification yet, more so given that it is providing clear commercial distinction and benefits as for production costs to sectors like tomato or pepper. Developing commercial strategies that improved competitiveness without increasing costs is necessary too. Regarding that, we were informed last April about the commercial line opened by one of the big cooperatives in Cadiz, which started trading sand-stained carrots, as a sign of recently harvest product, that hasn’t been stored in chambers. Optimisation of logistics is still an unresolved matter. Besides the price rise of diesel, Spanish imports dramatically fell as a consequence of the crisis, so that there is no return for haulage and exporters must face all logistics costs. Banking on shared transport could be a feasible option to fight against the fierce competition of third countries like Italy, which reach the markets at lower costs being closer to them. These are commercial lines that the sector must build and implement and. Strategies that expand business opportunities without increasing production costs.
• Quién es quién en el sector de LA ZANAHORIA • COOP. AGRARIA VIRGEN DEL ROCÍO. S.C.A. Chairman: Diego Gálvez Carrasco Manager: Marco Antonio Gálvez Moreno Commercial Director: Miguel Ángel Pérez Litran C/ Central, 28. Colonia de Monte Algaida. 11540 Sanlúcar de Barrameda (Cádiz, España) Phone / Fax: +34 956 38 72 42 / +34 956 38 71 45 www.vrocio.com / vrocio@vrocio.com Yearly turnover: 18.000.000 € Main product: Bunch Carrot, Italian Pepper, Watermelon Production volume: 40.000 Tn S.COOP. DEL CAMPO GLUS-I Chairman: José Antonio Herguedas Hernanz Manager: Jesús Esteban Alonso Commercial Director: José Antonio Alonso Laguna Pol. Prado Boyal s/n. 40297 Sanchonuño (Segovia, España)
HORTALIZAS CHIPIONA S.L.
AGROPECUARIAS LA FLORIDA, S.L.
MEIGNEN ESPAÑA S.L.
Chairman: Isidro Herrero de Frutos Manager: Francisco Javier Castellano Galán Pago Las Tapias, Polig, 19. Parc 94. 11520 Rota (Cádiz, España) Phone / Fax: +34 956 23 00 50 / +34 956 23 99 68 hortalizaschipiona@telefonica.net Yearly turnover: 2.000.000 € Main product: Carrot Production volume: 10.000 Tn
Manager: Ivon Elorza Guisasola Ctra. Guadalcacín, Nueva Jarilla km. 1,2. 11591 Guadalcacín, Jerez de la Frontera (Cádiz, España) Phone / Fax: +34 956 15 77 49 / +34 956 15 72 51 agropecuaria@arconet.es Main product: Carrot Production volume: 12.500 Tn
Chairman: Jean Paul Blanchard Manager: Philippe Bizeau Edificio Araucaria. Plaza Manolo Sanlúcar. 11540 Sanlúcar de Barrameda (Cádiz, España) Phone / Fax: +34 956 36 82 65 / +34 956 38 13 01 meignen_esp@yahoo.es Main product: Carrot, leek and turnip
TALIFLOR C.B.
CAMPO DE ROTA, S.C.A
Chairman: José Montalbán Lorenzo Commercial Director: Cristóbal Díaz Pereira Ctra. Sanlúcar - Chipiona km. 6,9. 11550 Chipiona (Cádiz, España) Phone / Fax: +34 956 37 07 85 / +34 956 37 29 00 info@agrotali.com Yearly turnover: 7.500.000 € Main product: Bunched carrots and leek Production volume: 9.000 Tn
Chairman: Francisco García de Quirós Bellido Manager: José María Villar Puerto Pago Peña del Águila, s/n. 11520 Rota (Cádiz, España) Phone / Fax: +34 956 84 70 90 / +34 956 84 70 90 campoderota@ozu.es Yearly turnover: 2.000.000 € Main product: Carrot Production volume: 3.000 Tn
Chairman: Mario Herranz Commercial Director: Carlos Herranz Carretera de Vallelado, km 1. 40216 Chañe (Segovia, España) Phone / Fax: + 32 921 15 55 06 / + 34 921 15 55 08 www.viveroscampinas.com Main product: Bunch Carrot Production volume: 3.000 Tn
Phone / Fax: +34 921 16 01 80 / +34 921 16 02 52 raquel.glus@uniondecampesinos.com Yearly turnover: 16.714.000 € Main product: Carrot Production volume: 20.000 Tn carrot, 9.000 Tn potato
VIVEROS CAMPIÑAS S.C.A.
Fruit logística ’14
According to a report on consumption in Spain in 2012 published by the Ministry of Agriculture, Food and the Environment, carrot is the product whose share increased the most in our shopping list (+3.5%). Producers and marketers didn’t agree with those figures back in April 2013, though. They affirmed that the aforementioned consumption increase probably happened in certain moments of the year, like winter holidays in 2012, staying at lower levels during the rest of the year. ‘Our sales in the national domestic market remain at stagnation’, explained the commercial director of one of the main entities of the South of the country. Consumers only acquire what they are going to consume and they learnt to preserve the product. In short, they became more rational when doing their purchases and those good habits damage the sector. That lethargy of consumption justifies the low spirits that impregnate the sector since several years ago, resulting in fall of farmland and production. Although the latter (-10% since 2011) could be considered a consequence of adverse weather registered in certain producer areas, the former (-5.7%) reflects more serious problems. An example of it is the firm Horfres, one of the main producers and marketers in Spain, which in 2013