56|Retail News|November 2011|www.retailnews.ie
Tobacco Products Amber Leaf
Amber Leaf has been driving the growth of the RYO sector. It alone has grown by 80% year to date. Its rapid growth throughout 2011 has meant that Amber Leaf has become Ireland’s best selling RYO brand (Source: ACNielsen, Extended Scantrack, RYO Volume Share, 52 WE 2/10/11).
with a price mark of €7.80 per 20s pack. Marlboro Gold Touch comes in a modern, compact box that fits easily into a pocket or handbag. “The thinner design of the cigarette as well as the soft, subtle aroma of Marlboro Gold Touch offers Irish adult smokers a new sensation both in touch and flavour,” says Zoe Smith, Marketing Manager at Philip Morris Ltd. “As part of our trade support activity , trade customers will also receive €10 off every carton of Marlboro Gold Touch purchased between now and end December 2011.”
Vogue Perle
September saw Ireland’s oldest tobacco company, PJ Carroll, launching Vogue Perle, the new affordable premium cigarette from the House of Vogue. Vogue Perle comes in a premium pack with elegant features designed in Paris and is slightly smaller than normal cigarette packs. Vogue Perle is Ireland’s first demi-slim cigarette. The demi-slim cigarette is slightly longer and thinner than a normal king size cigarette, but delivers the same satisfying smoking experience. Launched nationally across all retail channels in two variants, Bronze and Menthe, both in a 7mg smooth format, Vogue Perle has a competitive RRP of €8.00 to offer quality at an affordable price point. Marlboro Gold Touch is an innovative new dimension in smoking: slightly thinner than Marlboro Gold Original, it offers a taste that is refined and smooth.
Marlboro Gold Touch
Marlboro, the world’s number one cigarette brand, has launched the newest product on the Irish market – Marlboro Gold Touch. Marlboro Gold Touch is an innovative new dimension in smoking: slightly thinner than Marlboro Gold Original, it offers a taste that is refined and smooth. Marlboro Gold Touch is a high quality cigarette that is slimmer to the touch than conventional cigarettes and is now available in Cash & Carry or directly through John Player Ltd. The brand is very competitively positioned
Vogue Perle comes in a premium pack with elegant features designed in Paris and is slightly smaller than normal cigarette packs.
The Smoking Statistics • 29% of adults in Ireland smoke. • Smokers visit your shop 5 times a week; non smokers visit 2.4 times per week. • A tobacco consumer spends €5.50 on other products. • Smokers are extremely brand loyal. • 60% go elsewhere if their brand is not in stock. • The turnover for each “lost” adult smoker is an astonishing €3,500 per annum.
BIC BIC is the world’s most successful manufacturer of branded lighters. In fact, BIC has more than 30 years of expertise in providing safe, reliable lighters to millions of consumers around the world, BIC manufactures and sells five million lighters worldwide every day. While the amendments to the Public Health (Tobacco) Act which came into force on July 1, 2009, prohibit the display of tobacco products, they do not include lighters, which can therefore still be displayed as usual in-store (provided, of course, that lighters don’t bear any direct or indirect advertisements for tobacco products). According to research commissioned by BIC, pocket lighters sales double when lighters are displayed on the checkout in a display stand (Source: Survey conducted by Action Plus, Ireland Lighter Shopper Study, July 2011, involving 800 shoppers. Results comparing sales with and without stand on the till.) The BIC range includes classic flint lighters, electronic lighters, and a whole range of decorated lighters. All BIC lighters sold in EU/UK comply with the safety standard ISO 9994 and with the EN 13869 child resistant standard. However, 75% of lighter models sold in EU do not comply with European safety standards (Source: PROSAFE). Selling noncompliant lighters may result in being fined up to €3,000 per lighter sold. So if you want quality, reliable lighters for your store, think BIC.
According to research commissioned by BIC, pocket lighters sales double when lighters are displayed on the check-out in a display stand.