WELCOME to the latest edition of Retail News, your premier source for the latest insights, trends and innovations in the FMCG retail industry. As we are well into the brighter evenings and warmer weather, Retail News April brings a positive outlook for the months ahead.
Our annual Cash& Carry / Wholesale report (Page 33) shines a spotlight on the trends and innovations in this important sector, via the three biggest players in the Irish market.
Also inside, we report on the meeting of minds that saw European fuel retailing giant Repsol visiting Dublin recently to meet with Maxol and visit some of the Irish forecourt operator’s sites (Page 12). We reveal details of the new food and drink entrepreneurship course, launched at TU Dublin in conjunction with SuperValu and the LEO network, as part of the Food Academy programme (Page 18). David Melinn, Country Manager, BAT Ireland, delivers a strong argument against the new upcoming Public Health (Nicotine Inhaling Products) Bill in its current form (Page 26).
As the retail landscape continues to evolve, our insights offer a valuable perspective for anyone looking to stay ahead of the curve in today’s competitive market. We hope this edition of Retail News equips you with the knowledge to thrive in a dynamic retail environment.
Brian Clark Advertising & Marketing Director, Retail News
Contents
Hale Vaping
oppose proposed hike in personal injury awards.
hikes
5 AI can drive sustainability in food sector; Investec reveals positive business outlook for food processing. 6 Line-up revealed for Bord Bia Bloom 2025; Minister predicts brighter future for aquaculture.
7 Minister highlights the opportunities in the organic sector; ISPCC calls on retailers to take part in Childline Breakfast 2025.
Retail News
European forecourt convenience retailing giant, Repsol, visited Dublin recently to learn from a family-owned Irish business, Maxol. The two companies’ senior leaders explain the reasons behind this knowledge-sharing and information exchange.
Food Academy
18 SuperValu have joined forces with TU Dublin and the Local Enterprise Offices network to launch a new food and drink entrepreneurship course as part of the Food Academy programme.
Electric Vehicles: ePower
23 ePower are partnering with forwardthinking retail operators in installing public charging at suitable sites across Ireland.
24 Irish vaping consumers are embracing high capacity vapes, with Big Puff innovation driving market growth in 2025.
Vaping: Legislation
26 The upcoming Public Health (Nicotine Inhaling Products) Bill in its current form risks fuelling a dangerous black market, writes David Melinn, Country Manager, BAT Ireland.
Renewable Energy: Greenvolt Next Ireland
28 Retailers are perfectly positioned to take advantage of renewable energy, according to Greenvolt Next Ireland.
Recycling
32 Repak recently outlined four key actions businesses must take to demonstrate recycling leadership in 2025.
Cash & Carry / Wholesale Focus
33 The latest developments in the Irish Cash & Carry / Wholesale trade.
Customer Loyalty
44 67% of major brands across Europe expect to increase investment in customer loyalty programmes, according to new research.
Ice Cream
47 Tesco have just launched a brand new ice cream flavour, created by Silver Pail, to their own label range.
Healthy Options
48 How traditional Irish fare delivers proven nutritional value, by Alice Santon, Professor of Cardiovascular Therapeutics at Dublin’s School of Pharmacy and Biomolecular Sciences, RCSI.
in personal
Jennings: “The solicitor is invested in directing claimants towards their business model. The best route is to have the Injuries Resolution Board as the sole place for claims that are non-catastrophic.”
Brian Hanley fears that the Judicial Council proposals to increase payouts by almost 17% might incentivise claimants to kick their case into litigation and wait for a higher award, which will add “an extra 60% or 70% of legal costs onto the global cost of settling claims”.
The Judicial Council have submitted their guidelines to Justice Minister Jim O'Callaghan TD and they are due to be heard before the Oireachtas. RGDATA and other campaigners are lobbying the Department of Justice to resist the proposals. “We will need the assistance of the Department of Public Expenditure to make sure Justice does not rubber-stamp them because it will reverse all the hard work that has been done to try and bring the cost down,” said Buckley.
Brian Hanley added: “We're going to have to become more assertive and creative in how we bring down premiums because they're cripplingly expensive for small businesses up and down the country.”
Over the coming months, Government is to draw up a new Action Plan on Insurance Reform. Campaigners hope this will address the lack of competition within the Irish insurance industry, which Hanley believes facilitates higher premiums: “The Alliance pushed hard for increased competition in the liability sector, where we have seen no new entrants in at least a decade. We think that's key to any success in putting downward pressure on premiums.”
Global FMCG leaders gather in Dublin
REVENUE growth leaders from around the world gathered in Dublin at the end of March for the inaugural two-day Epic Growth Exchange (EGE) conference, focused on sharing different approaches to reigniting consumer spending, in the Bord Gáis Energy Theatre.
As consumer spending tightens, the challenge is not just selling, it’s inspiring people to buy. Brands, retailers, and online suppliers must work together to create smarter, more compelling ways to nudge shoppers back into stores and crucially, into the mood to spend.
at NovaUCD in Dublin is Matt Johnston, CEO, Epic Conjoint and organiser of the 2025 Epic Growth Exchange conference.
The conference was the brainchild of Matt Johnston, CEO of Epic Conjoint, an Irish technology company and a specialist in conjoint analysis, which measures the value consumers place on a product and service and the associated price they are willing to pay for that product or service.
Consumer behaviour guru and author, Rory Sutherland, Vice-Chairman of Ogilvy UK, was the keynote speaker at the event and delivered an address entitled, ‘How human behaviour regularly defies logic and supporting data’.
Tara Buckley plans to raise the issue at the next Retail Forum with new Retail Minister Alan Dillon TD. At Dillon’s inaugural meeting with retailers in March, Padraig Broderick, a Director of RGDATA who owns an independent supermarket in Croom, County Limerick, where he employs 44 local people, addressed cost of business issues that continue to plague the industry.
“My wage costs have increased by €2,600 per week,” Broderick told the Minister, “and so far this year sick leave has cost me €3,600, coupled with an extra Bank Holiday. An increase of €2,600 a week simply isn't sustainable for any retail business on top of every expense, from uniforms, packaging, ingredients, refuse collection, all rising.” Broderick urged the Minister to reduce Employers’ PRSI, VAT on food to go, and energy levies. “Time has run out for a number of towns around me [that have] plenty of houses but no shops, no post office, no pub, no employment and no community,” he warned. “Time isn't on our side.”
In conversations with attendees after the Forum, the Minister said he understood the challenges facing small businesses. RGDATA plan to impress upon the Minister in future meetings “the need for a business cost forum to be established and for the Government to follow up on promises around some type of PRSI change.” In a statement on Instagram following the Forum, Padraig Broderick said he looked forward “to working closely with all members of the Forum, and the wider retail sector, into the future.”
“The aim of the Epic Growth Exchange conference is to bring together the sharpest minds in FMCG and retail to share bold ideas on how to stimulate consumer spending by blending behavioural insight with cutting-edge technology used to determine pricing strategies, to uncover new opportunities to reignite shopper engagement, and turn declining footfall into rising sales,” noted Matt Johnston. “I am delighted that we are hosting the inaugural EGE in Dublin and I hope that its success will lead to it becoming an annual event hosted in different countries around the world.”
Epic Conjoint, which is headquartered at NovaUCD in Dublin, has successfully delivered more than 900 conjoint analysis projects for global brands, including Kraft Heinz, Heineken, Unilever, Danone, AB InBev, Pepsico, and Dell. Last year Epic Conjoint was ranked a Deloitte Technology Fast 50 company.
Other speakers at the 2025 EPIC Growth Exchange included: Alex Suciu, Global Vice-President Strategic Revenue Management, Mars Wrigley; Beatriz Neves, Global RGM Manager, Kraft Heinz; Heather Jackson, Founder and CEO, GenM; David O'Connor, RGM Lead, Heineken; Malachy O'Connor, Food Industry Consultant, IPLC Partner, ex Aldi and Tesco Buying Director; David Sharkey, Communications Consultant to Stade Rochelle XV, Arsenal Women's XI, Dublin GAA; and Andy O'Brien, Commercial Director, Epic Conjoint, and a guest lecturer on pricing at the UCD Michael Smurfit Graduate School of Business.
For more information, visit www.epicconjoint.com/epicgrowth-exchange-2025.
Vincent Jennings, CEO, CSNA.
Pictured
Grocery market growth slows as price hikes bite
TAKE-home value sales in Ireland increased by 3.4% over the four weeks to March 23, 2025, compared to the same period last year, according to the latest grocery data from Kantar. This is the slowest market growth rate since November 2022, despite Irish shoppers enjoying St Patrick’s Day celebrations and Shrove Tuesday in March. The average volume per trip also continued to fall by 2.9% in March, as shoppers preferred to shop little and often.
Grocery price inflation stands at 4.52%, up 1.16 percentage points compared to the same 12week period last year.
“The continued rise in average prices, up 3.8% year-on-year, is contributing to a slowdown in sales, having a marked impact on consumer habits,” noted Emer Healy, Business Development Director at Kantar. “With a combination of higher grocery prices and rising household costs, supermarkets are focusing on promotions to attract shoppers both instore and online.”
Promotional sales increased in the latest 12 weeks, with shoppers spending an additional €99 million on promotional lines compared to the same period last year. Promotional sales currently hold 23% of total grocery spending, compared to just 19% during the same time last year.
Emer Healy, Business Development Director at Kantar.
Alongside promotional activities, retailers are also pushing own label products as an alternative to brands. As a result, own label sales have jumped compared to last year by 4.5%, with shoppers spending an additional €71.9 million on these ranges, accounting for 47.6% of all value sales. However, brands also remain popular with Irish shoppers, growing 4.5% compared to the same period last year and representing 47% of the total value market share.
Despite a late Easter this year, St Patrick’s Day and Shrove Tuesday helped boost seasonal sales. Shoppers spent an additional €6.8 million on beer, spirits and wine combined, along with an extra €590k on hot cross buns, pancakes, sugar and sweet spreads, compared to last year. Sales of fish were also up, as shoppers spent an additional €930k on fresh fish and ready meals combined.
“It seems that this year’s late Easter is prompting shoppers to delay the temptation to buy Easter eggs too early,” adds Emer Healy. “Irish shoppers spent €7.5 million less on Easter eggs in March compared to last year. But when we compare February 2025 with March 2025, we can see a significant increase in sales of €18.4 million. This is the same for total chocolate confectionery, with year-on-year sales down 12.3%, but month-on-month spending up an additional €20 million.”
Online sales rose 10.8% year-on-year, with shoppers spending an additional €20.8 million through this channel. Over the 12-week period, shoppers purchased their groceries more often online, up 11.4%.
Over the latest 12 weeks, Dunnes hold 24.4% market share, with sales growth of 6% year-on-year. Dunnes shoppers picked up more volume per trip, with the strongest increase compared to the other retailers, up 1.9% versus last year, contributing a combined €15.6 million to their overall performance.
Tesco claim 23.2% of the market, with value growth of 6% yearon-year. Shoppers increased their trips to store, which contributed €33.6 million to overall performance.
SuperValu hold 20.2% of the market, with growth of 5.4%.
Consumers made the most shopping trips to SuperValu, averaging 24.5 trips over the latest 12 weeks. This increase in the number of shopping trips alongside new shopper arrivals contributed an additional €44.4 million to their performance.
Lidl maintain 13.5% market share, up 4.7%. Larger trips drove an additional €3.3 million in sales. Aldi hold 11.6% market share, up 4.9%. Increased trips to store drove an additional €13.9 million in sales.
AI can drive sustainability in food sector
NEW research from Foods Connected reveals that while 70% of food businesses have adopted some form of AI, few are tapping into, or are aware of, its full potential to drive sustainability efforts.
Foods Connected, headquartered in Northern Ireland, are now calling on technology companies to focus on education and see the potential for new jobs in the sector due to the current skills gap.
The report on ‘AI Adoption, Attitudes, and Ambitions within the Agri-food Sector’ highlights the willingness to embrace technology for long-term growth. Currently, just one in five food companies recognise AI's potential to contribute to Environmental, Social, and Governance (ESG) objectives. Conversely, firms felt that food safety and product quality are where businesses will see the biggest potential for AI.
Foods Connected surveyed over 500 senior leaders across food manufacturing, processing, retail, distribution, and foodservice to assess AI adoption levels and the challenges businesses face. Food manufacturers are leading the way, with 49% utilising AI and machine learning technologies at the moment, compared to 36% in food retail.
The research shows that while 70% of businesses overall are currently using AI in some form, and 96% have set aside budget for future AI investment, there are still significant gaps. Many business leaders - 59% - say further investment in training is necessary to close the skills gap, with 96% planning to invest in AI over the next five years.
As the sector shifts from early-stage trials to long-term investments, the focus is increasingly on integrating AI into supply chains in safe, secure, and sustainable ways.
Advances in generative AI, such as Large Language Models (LLMs), are transforming customer experience, product development, and creating efficiencies across new areas of the
supply chain. This progress also offers significant opportunities for meeting sustainability targets.
"We were surprised to see that many businesses don’t currently recognise the potential for AI in supporting ESG goals, considering AI’s capacity to enhance data capture and optimise supply chains to support sustainability goals,” noted Stephanie Brooks, Head of Research & Innovation at Foods Connected. “AI is at a critical turning point for the food sector in 2025. We know AI can optimise production, streamline operations, and improve customer experiences - but that's just the beginning. Education and addressing the skills gap are key for leaders now when investing in digital infrastructure. AI providers have an important role in educating the industry on this potential. ROI from digital technology isn't always immediately apparent, so it’s crucial for technology providers and data experts to help businesses understand how AI and data can be leveraged strategically, making ROI clearer and reducing entry barriers for those wanting to truly digitise.”
The report is available at: https://marketing.foodsconnected. com/en-gb/ai-agri-food-report
Investec reveals positive business outlook for food processing sector
INVESTEC Europe recently announced the findings from their inaugural survey of Ireland-based business owners, CFOs, and key decision-makers from privately owned food processing companies.
The survey reveals a strong sense of optimism across food processing companies, with 76% of respondents indicating they expect their businesses to grow over the next 12 months.
When asked where they saw the most growth in sales coming from over the next year, 37% of respondents said Ireland, 37% UK and 26% opted for the rest of the world. Furthermore, a significant 83% of respondents indicated that they plan to pursue organic growth strategies, with a significant number also looking at mergers or takeovers to drive growth.
However, the audience highlighted concerns around FX
volatility and the impact of regulation or tariffs as significant challenges they face. These factors underscore the complexities that businesses must navigate as they pursue growth opportunities in an evolving economic landscape.
“It is encouraging to see such a strong expectation of growth among businesses in the food processing sector. This optimism is a testament to the resilience and determination of companies to thrive in a competitive environment,” noted Mark O'Brien, Head of Business Development for TRS, Investec. “Irish producers have already adapted to the realities of Brexit and have a lot of experience in managing the new trading environment it has created. However, nearly 65% of respondents are looking to export to the UK or the rest of the world, so it is crucial that companies monitor FX volatility and manage risk as they look towards growth.”
Line-up revealed for Bord Bia Bloom 2025
BORD Bia Bloom has announced its final line-up for this year’s festival, with homegrown heroes Donal Skehan, Diarmuid Gavin, Neven Maguire, Darina Allen, rising star Aishling Moore, Holly White, award-winning designers Alan Rudden, Leonie Cornelius, Ailish Drake, garden expert Jimi Blake and BBC Gardeners’ World presenter Adam Frost among the faces appearing over the ‘Bloom’ bank holiday weekend.
Now in its 19th year, Bloom provides visitors with countless opportunities to grow, taste and learn, with over 100 talks, demos and performances taking place on five stages across the five days, as well as 20 spectacular new show gardens.
“Bloom is a distinctive festival that combines gardening, culinary excellence, sustainable living, and family fun in picturesque natural settings,” noted Laura Douglas, Head of Bloom and Brand Partnerships, Bord Bia. “With so much on offer, we encourage our ticket-holders to plan their visit carefully to ensure an unforgettable experience at Bloom this year. To facilitate this, we have added daily stage schedules, an interactive site map, and travel tips on our website. We appreciate the support of our partners, sponsors, and events team in realising our vision for this year's festival programme. We look forward to witnessing it come to fruition in a few weeks and welcoming new visitors to Bloom 2025.”
The festival expects to welcome over 100,000 visitors across its 70-acre site, who can meet 100+ of Ireland’s top food and craft drink producers at the Food Village and Bloom Inn, enjoy delicious food from plenty of food trucks, the BBQ Bliss area or Bloom’s four on-site restaurants. New for this year is ‘A Taste of Bloom, curated by Neven’ a three-course dining experience celebrating quality Irish produce designed exclusively by chef Neven Maguire for Bloom.
The Dunnes Stores Quality Kitchen Stage will welcome some of Ireland’s top chefs and cooks, who will create tantalising recipes
Dunnes Stores brand partner, Donal Skehan, was on hand to help Laura Douglas, Head of Bord Bia Bloom, and show garden designers Alan Rudden and Ailish Drake (on right) announce the final line-up for Bord Bia Bloom, which takes place in the Phoenix Park, Dublin from May 29 to June 2, 2025.
that showcase the best of Irish, seasonal produce in more than 30 live cookery demonstrations.
The Sustainable Living Stage, sponsored by Certa (official supplier of HVO to Bloom) will see journalists Jo Linehan, Caroline Hennessy, Aoife Carrigy and Suzanne Campbell host a series of talks and panel discussions. Topics to be explored include sustainable food choices and practical tips for sustainable living, along with advice from some of Ireland’s environmental and conservation groups exhibiting in the Conservation Area. Plant-based foodie Holly White is among the special guests confirmed.
For more information, visit www.bordbiabloom.com.
Minister predicts brighter future for aquaculture
MINISTER of State at the Department of Agriculture, Food and the Marine with special responsibility for Fisheries, Timmy Dooley TD recently attended the IFA Aquaculture’s Annual Conference in Limerick.
Following recent meetings with industry representatives from the aquaculture sector, Minister Dooley took the opportunity to acknowledge the importance of Irish aquaculture to the Irish economy; to the sustainability of our rural coastal communities; to our food security; and to Ireland’s position as a producer of world-class seafood. Minister Dooley reaffirmed the Government’s commitment to supporting and developing Ireland’s aquaculture sector.
“Ireland produces seafood to a very high quality, that is in high demand in some markets. I can see that there is already innovation in the sector, with committed, hard-working, and adaptable producers,” noted the Minister. “We need to continue to build on our reputation for world class seafood products, and explore all avenues to develop our production capacity, be it through the cultivation of new species, new production methods, or the expansion of aquaculture sites.”
Aquaculture is the fastest growing food production sector in the world, now responsible for over half of global seafood production.
The Minister referenced the importance of investment in aquaculture technology to support the continued sustainable development of aquaculture production, and the potential offered by the development of the blue bioeconomy. Likewise, the implementation of Ireland’s National Strategic Plan for Sustainable Aquaculture Development 2030 will also support development of the sector.
Minister of State Timmy Dooley with IFA Aquaculture Chair Finian O’Sullivan, IFA Aquaculture Policy Executive Teresa Morrissey, and IFA President Francie Gorman at the IFA Aquaculture Annual Conference in Limerick.
“I intend to work with the aquaculture industry, to understand and overcome as best we can the challenges the industry faces,” Minister Dooley concluded. “I believe that the aquaculture industry in Ireland has a bright future, and the Government is committed to supporting the ongoing development of this important sector.”
Fyffes recognised for environmental sustainability
IRISH fruit importer, Fyffes have been commended for their contribution to environmental sustainability at the PwC Business Post Sustainable Business Awards gala ceremony held in Dublin recently. The global tropical produce distributor was honoured with the ‘Sustainable Project of the Year: Agrifood’ 2025 award, on foot of what judges termed the “exceptional efforts” made by the organisation in successfully implementing sustainable farming practices across their operations, resulting in significant environmental benefits. “We are proud to see the measures we have taken towards environmental sustainability acknowledged particularly when, for the first time in over 130 years, the sustainability of Fyffes business model has been under threat as a result of the devastating impacts of climate change,” said Ciaran Sweeney, Managing Director at Fyffes Ireland, pictured.
Lidl reopen revamped Cork store
LIDL Ireland have opened the doors to their improved new Cornmarket Street store in Cork, following a 10-week closure to facilitate major refurbishment works, transforming the busy city centre store and serving up a premium shopping experience for customers. With feature walls and high ceilings, wider aisles, two Deposit Return Scheme machines, as well as larger in-store bakery and off licence, Lidl Cornmarket Street shoppers can now enjoy a spacious and modernised store experience. Cutting the ribbon on the revamped store was one of Ireland’s most decorated athletes, All-star and former Cork ladies’ Gaelic football and camogie champion Rena Buckley, pictured with Tara O’Connor, Regional Managing Director for Munster at Lidl Ireland, and Zoltan Vincze, Lidl Cornmarket Store Manager.
Cool Connemara partnership for Tesco
Aldi extend Barnardos partnership
A NEW Irish ice brand is hitting Tesco shelves nationwide as the retailer partners with Connemara’s Wild Atlantic Ice Company to launch Just Ice, a premium 2kg party bag of locally sourced ice. Available in all 183 Tesco stores and online, the collaboration marks a significant investment in local manufacturing and job creation. The initiative took shape with Tesco as the primary customer, providing Wild Atlantic Ice Co. with the confidence to invest over €750,000 in a state-of-the-art facility in Rossaveal, Connemara. With funding support from Údarás na Gaeltachta, the project has not only bolstered local production capacity but also generated new employment opportunities in the Gaeltacht region. Pictured are (l-r): Dearbháil Ní Chualáin, Director of Enterprise at Údarás na Gaeltachta; Tesco Ireland Commercial Director Joe Manning; and Wild Atlantic Ice Company founder Dave Robinson.
ALDI Ireland have announced the extension of their partnership with Barnardos, Ireland's leading children's charity. This renewed commitment highlights Aldi's ongoing dedication to supporting families across Ireland, as the retailer aims to focus its efforts on supporting parents and the primary care givers of our children, in the period ahead. Aldi’s support will raise vital funds for Barnardos' Early Years and Family Support Services, assisting families in need across Ireland. The Barnardos Early Years Services work to provide children with the educational, emotional, and physical supports they need to start school with the same opportunity for success as any child. Barnardos Family Support Services offer support to the families of children, who may be experiencing crises such as domestic violence, mental ill health, or addiction. Pictured are Suzanne Connolly, CEO of Barnardos Ireland; Niall O’Connor, Group Managing Director at Aldi Ireland; with Sienna Fitzgerald and Sonny Conlon.
Focaccia comin’ atchya at Centra
LUNCHTIMES have just got more exciting. From the continent to the counter, Centra are bringing a taste of Italy to Ireland as they unveil a brand-new range of focaccia sandwiches, available now in selected stores nationwide for just €6.50 each. Featuring delicious, high-quality ingredients between perfectly baked focaccia, the range includes four different variants: Frank's Buffalo Chicken Focaccia - featuring Frank's Red Hot Sauce; Caprese Melt Focaccia – a stunning vegetarian option; BELT Focaccia – packed with Bacon, Egg, Lettuce and Tomato; and Chicken Chorizo Focaccia – high in protein and taste!
Aldi launch 2025 Community Grants Programme
ALDI Ireland have announced the launch of their 2025 Community Grants Programme, continuing their commitment to supporting local charities and community organisations across the country. This programme aims to empower local organisations who contribute vital work and services to their local communities. Aldi are calling on charities and community organisations to nominate themselves for a €500 Aldi Gift Card by dropping into their local Aldi store. Staff from each of Aldi’s 163 stores, two distribution centres, and corporate offices will then vote for a charity or community organisation in their local area to receive the grant. "Giving back to the communities we serve has always been hugely important to Aldi,” said Rachel Nugent, National Sustainability Manager, Aldi Ireland (left), pictured with Paul O'Connell, Aldi IRFU Ambassador; Stephen Spillane, Chairperson of the Gay Project; and Minister of State Jerry Buttimer TD.
Centra
Italian food and drink
CENTRA recently invited customers to experience the best of Italy with a two-week celebration of authentic Italian food and drink at unbeatable value. Running from March 20 to April 3, the event showcased a mouthwatering selection of Italian favourites, bringing an authentic taste of Italy to stores across Ireland. Throughout the two weeks, customers could indulge in premium Italian flavours at incredible value, including: two for €12 on Caramico pizzas, Italian wines from just €9, fresh pasta, rich sauces, and classic antipasti, and a selection of premium Italian beers and sweet treats. To mark the occasion, Centra partnered with Doireann Garrihy and Jennifer Zamparelli, two of Ireland’s best-loved broadcasters, to showcase the flavours of Italy available in Centra.
Over €40,000 raised for Children’s Health Foundation by Haleon and Tesco Ireland
HALEON and Tesco Ireland have raised over €40,000 for the charity ‘Children’s Health Foundation Ireland’ through a three month ‘These Packs Give Back’ campaign. For each pack of Sensodyne toothpaste purchased in a Tesco Ireland store between November 2024 and January 2025, 25c went towards Children’s Health Foundation. Pictured are (l-r): Nessa O’Reilly, Head of Strategic Giving, Children’s Health Foundation; Zach Mosse, Buying Manager – Health and Wellness, Tesco Ireland; Marie Bruckert, General & Country Manager Ireland, Haleon; Paul Craig, Senior Customer Business Manager, Haleon; Deirdre Keating, Community Executive, Corporate Affairs, Tesco Ireland; June Dowling, International Marketing Lead - Avonmore Int. Consumer Division at Tirlán.
The Sunday Times announces three senior appointments
THE Sunday Times has announced three senior appointments, naming Jennifer Bray as Political Editor, Elaine Prendeville as Features Editor and Philip Ryan as Head of Content. Jennifer joins The Sunday Times after six years as Deputy Political Editor at The Irish Times. Elaine Prendeville has a host of experience in editorial leadership and joins The Sunday Times from the Business Post, where she was Editorial Director for their magazine brands. Philip Ryan is an award winning journalist with a distinguished career in political reporting. As the newly appointed Head of Content at The Sunday Times, he will lead the news team, working closely with the Editor and Deputy Editor to deliver distinctive, agenda-setting content across all platforms. “We are delighted to welcome Jennifer, Elaine and Philip to The Sunday Times team,” noted Kieran McDaid, Ireland Editor of The Sunday Times. “Jennifer brings a wealth of experience in political reporting and we are confident she will be a fantastic addition to our team. Elaine’s exceptional editorial leadership will bring fresh insights to our features section, while Philip’s knowledge of political journalism and content strategy will ensure we continue to lead with captivating and groundbreaking journalism.”
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A meeting of minds
European forecourt convenience retailing giant, Repsol, visited Dublin recently to learn from a familyowned Irish business, Maxol. The two companies’ senior leaders explain the reasons behind this knowledge-sharing and information exchange.
EARLY April 2025 saw a delegation from one of Spain’s largest forecourt retailers visit Dublin to meet with Brian Donaldson, CEO of Maxol, and his senior management team to learn more about Maxol’s operations in Ireland.
José Barreiro, Executive Director Mobility Iberia at Repsol, which operates more than 4,500 service stations in Spain, Portugal, Mexico and Peru, first met with Brian Donaldson at a National Association of Convenience Stores (NACS) event, and the two soon realised that they could learn a lot from each other’s business.
“We have many things in common,”
smiles José. “I think we are both very much oriented in the importance of teams and in our people. We also have quite similar strategies in terms of what we thought our sales strategy should become, both now and in the future.”
While acknowledging that in terms of size, Repsol are a much bigger company in the European and global energy market, Brian believes that both companies can learn from each other in terms of formulating “the right path to invest in, so that we can continue to serve our customers”.
September 2024 saw a team from
Repsol are investing in independent tests to verify the high performance of their Nexa fuel versus standard diesel.
Both companies share a common view on the future of fuels and the need to embrace all options that will contribute to decarbonisation, as Brian explains: “I think it's a folly to believe electrification is the only option. One of the biggest blockages to actually making that transition is the cost of electrification, the infrastructure, the uncertainty all around it. Why would you not support a replacement renewable fuel when you've no capital costs as the end user? I think that governments across the world are now taking stock in terms of the journey that they started on electrification and are now much more open to what other pathways can help us to achieve the same result.”
For Maxol, the position is clear: “We want to give consumers as much choice as possible. So, we are investing in electrification and EV hubs; there will be a certain percentage of our customer base that wants electric, so we will sell them electric on the go. But there will be another percentage of our customers that wants a straight replacement fuel and here, Repsol
are way ahead of the industry on a global basis.”
Car washes still represent a big part of both companies’ business, and here again, Brian believes Maxol can learn from their Spanish counterparts, who operate a very successful car wash subscription model: “There are things we're doing a little bit better, but there's a lot of things that Repsol are doing considerably better. So sharing those insights and those learnings is invaluable.”
A convenience-led business
From Repsol’s point of view, José was particularly impressed with the breadth of options available in Maxol stores, particularly when it comes to the deli and coffee categories, as well as the foodservice partnerships with other brands on-site.
Maxol continue to look at a variety of ways to improve their offering for customers. “We want to position ourselves as a convenience-led business,” Brian explains. “Obviously, energy is part of that business, and while energy may not continue to be front-of-house, it is still certainly front of the forecourt in terms
José Barreiro, Executive Director Mobility Iberia at Repsol.
Repsol operate more than 4,500 forecourt stores across Spain, Portugal, Mexico and Peru.
Retail News Interview
of visibility. But we will continue to invest in our convenience offering, within our foodservice, within our delis, within our coffee, and we're also looking at bakery and off licence; anything that will add value for our customers.”
Maxol and Repsol and their leadership teams share a similar belief system, according to Brian: “We are the least important people in our organisations and our job is to support the people who are doing all the heavy lifting. We work with independent businesspeople and it's about creating the right culture for them and giving them the right tools and the investment to do what they're brilliant at doing.”
Both companies are keen to be progressive, to constantly try new things and to take learnings from other territories around the world and see if they can adapt them for their home market. A Maxol delegation flew to Tokyo earlier this year to examine the convenience market there, where Family Mart, 7-Eleven and Lawson are the dominant retail brands, often operating a cluster of stores only metres apart from each other.
Repsol operates in over 30 countries and employs more than 24,000 people worldwide.
The Repsol team were particularly impressed by the quality of the Maxol deli offering.
Retail News Interview
“We were looking at how these retailers cater for their customer in terms of foodservice,” Brian reveals. “There are around 27 million people in the greater Tokyo area and a lot of them come to live in the city during the week, and the quality of the foodservice offering in-store for those workers was astounding. Everything is pre-packed; nothing is made to order. Japanese culture is different in that they buy with their eyes, and they replenish their fresh produce three times a day from a centralised kitchen. So, they are servicing thousands of stores without operating delis and without compromising the quality or the range. They distribute to those stores three times a day, utilising forecasting and AI to make sure they have very minimal wastage. It was quite exceptional.”
Given Ireland’s ageing population, full employment and the challenge of staffing deli counters, Brian feels that the Japanese model could point to a clever solution for this market.
The fast pace of the grocery world means that companies like Maxol and Repsol are constantly travelling the world, “trying to find the next innovation, the next big thing to help you to get that point of difference, that USP, that allows you to do something better than your competitors,” according to Brian.
Knowledge sharing across territories José describes the meeting of minds with Maxol as “a very good start” to their relationship: “At this morning’s meeting, I shared with Brian and his colleagues how much at home myself and my colleagues felt, and that is down to how we have been
received by Maxol’s people. We feel very comfortable. We feel trust. We want to build a relationship and we'll see what that brings; at the very least, an opportunity to exchange experiences, and on top of that we will see what happens next.”
Both companies are members of NACS (National Association of Convenience Stores), which allows them to access and share knowledge from “some of the most innovative, forward-thinking organisations within roadside retail”, according to Brian.
“We want to continue to add value for customers and to do that, we need to try new things. If it works, we expand; if it doesn't, we stop,” José continues.
Being brave enough to take risks and to try something new is an important element of the attitude of both companies. “You have to fail, once you don’t always fail on the same thing,” smiles José. “When you fail, you learn. If you start by saying it won't
Maxol have enjoyed massive success with their Rosa Coffee offering in-store.
Repsol are committed to the transition from traditional fuels to more carbonneutral offerings, including EV.
Repsol’s forecourt stores tend to be smaller than their Irish counterparts.
work, that's not a good approach.”
“If you’re going to fail, fail quickly and move on,” adds Brian. “Don't keep flogging a dead horse. But retail is all about detail. Customers are much more sophisticated than ever before, and social media has dramatically changed the dynamic in terms of how you promote and recruit and interact with customers.”
Customer loyalty & technology
This is an area where Maxol can learn from their Spanish counterparts in terms of customer loyalty programmes; Repsol have a whopping nine million users of their app, Waylet.
“They’re way ahead of us in terms of what they're doing with loyalty and their app-based technology,” Brian admits. “We have 60,000 subscribers; they have nine million. So, there are things that we can learn, that are going to help us improve our offer, and what we provide to our customers.”
Brian acknowledges that Repsol can also offer Maxol advice on how best to utilise technology and data: “We are examining how to take out the friction for our customers. How do we use new technology and AI to offer hyper-personalisation in terms of how we may target you, knowing what you like, and then entice you to come into our stores to actually buy it?”
José believes that the forecourt market has three major challenges to face going forward: “First is how to face the energy transition, how to convince everybody, including the administration, that a multienergy approach is the solution in order to allow customers to decide how they want to handle their own energy transition. The second challenge is digitalisation; with
to add value for customers, including off-licence.
innovations in technology and AI, we are able to maximise value to the customer by personalising, as much as possible, any offer to any individual customer. The third and final challenge is focusing on adding value to the customer. Which means learning what they think.”
Repsol’s nine million app users generate 1.2 million opinions/interactions with the company every year via online feedback and suggestions: “That means we have over 100,000 opinions per month of what our customers think and feel and things that we need to improve for them. We need to listen to them and act on their needs by putting the services in place that we think will work.”
Repsol don’t just sell fuel to car and truck drivers, they are also a provider
The Repsol team were extremely impressed by the breadth of the retail offering within Maxol forecourt stores.
of home fuels via electricity, gas and even solar panels. “Our app links all the different energies that we sell, so the more energies you have with Repsol, the more benefits you have from the Repsol app. So, if you have fuel, you have a discount. But if you have fuel and electricity, you have more discounts, and if you have fuel, electricity and gas, you have even more,” José explains. “It's a way of knowing, rewarding and personalising the offer to our customers.”
The geopolitical outlook
When looking to the future, Brian is cognisant that the wider macro-economic environment could have a big impact on Ireland Inc. and Maxol’s business as well. “For us, the concern obviously is geopolitical and how that's changing the dynamic in terms of how we trade, because ultimately, that could lead to inflation. It could lead to more pressure in terms of disposable household income and then ultimately, that has an impact in terms of retail,” he says.
The core issues, he maintains, are the same no matter where you are in the world. Brian cites the example of a well-known futurist, Stephen Gibson, who insists that when it comes to retail, the future is already out there.
“It's already happened somewhere else,” Brian explains. “You’ve just got to go and find it and then you can see how you bring that back and adapt it to your own model. And that's one of the things I've learned; don't be insular, be outward looking and don't be scared to fail. You’ve got to try; if you don't try, you're not going anywhere fast.”
Maxol continue to look at ways
Trialling products in SuperValu stores
Additionally, successful participants will have the opportunity to trial their products in local SuperValu stores, providing invaluable market exposure. Currently, over 300 Food Academy producers have products in SuperValu stores across Ireland and have collectively surpassed €260 million in retail sales since the programme began in 2013.
The Certificate in Food Entrepreneurship (TU 5093, 15 ECTS, Level 6) was officially launched at TU Dublin’s Grangegorman Campus by Minister for Enterprise, Tourism and Employment, Peter Burke TD.
Highlighting the significance of this initiative for the Irish food and drink sector, Minister Burke said: “The Irish food and drink industry is a hugely important one in terms of economic contribution, with exports in this sector valued at €17 billion in 2024. We have high-quality produce to work with, and combined with culinary skills and business acumen, entrepreneurs are well-placed to launch their products into a thriving market. Qualifications such as TU Dublin’s Certificate in Food Entrepreneurship, in collaboration with the Local Enterprise Office and SuperValu, provide excellent opportunities for those considering careers or new businesses, in this important indigenous industry.”
Dr Deirdre Lillis, President of TU Dublin, remarked: “For more than 80 years, TU Dublin has been at the forefront of food entrepreneurship in Ireland, empowering culinary innovators to transform their passion into successful businesses. This collaboration between TU Dublin, SuperValu, and Local Enterprise Offices combines our expertise in food innovation with commercial insights and business acumen. The result is a programme that will provide participants with the tools they need to take their businesses to a larger national stage.”
Strong track record of success
The Food Academy programme, which has successfully operated for 12 years and is supported by SuperValu and the Local Enterprise Offices (LEO) network, has a strong track record of nurturing Irish food and drink businesses. It has enabled scores of small Irish food businesses to grow and thrive in a competitive retail market. Successful producers from Food Academy include Sushi King, Drummully Boxty and SynerChi kombucha, all of which can be found in SuperValu stores nationwide.
In August 2024, 32 Irish food and drink producers joined the new revised TU Dublin pilot programme, benefiting from
Peter Burke TD, Minister for Enterprise, Tourism, and Employment, and Eniola Salami, Founder of Joy Of, at the launch of the inaugural Certificate in Food Entrepreneurship at TU Dublin.
Edel Clancy, Commercial Director, SuperValu, is greeted by Dr Deirdre Lillis, President of TU Dublin, with Dr Claire Mc Bride, Head of the Enterprise Academy at TU Dublin.
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AT the end of February, retail professionals from across Ireland gathered at the Retail Ireland Skillnet 2025 Retail Learning Summit to explore how to develop a more skilled, adaptable workforce, while positioning retail as a sector with real career growth and advancement opportunities.
Industry experts and employer panels offered practical insights on how prioritising L&D strengthens leadership pipelines, boosts employee retention, and enhances career mobility in an evolving industry. The summit also highlighted how Retail Ireland Skillnet’s targeted training programmes provide practical ways for businesses to develop talent, build leadership, and create clear pathways for employee growth.
Throughout the summit, speakers and panels examined how learning and development support talent retention, workforce resilience, and career development, ensuring businesses remain competitive in a changing industry.
Experts Lisa Fallon and Kevin Empey explored how learning fosters leadership and adaptability in a rapidly evolving industry. Fallon, who works with FIFA on the development of elite football professionals, drew from sport to illustrate the role of strategic thinking and motivation in leadership, while Empey emphasised continuous learning as the foundation for agility and innovation.
Employer panels discussed how structured training not only
improves retention and leadership pipelines but also helps businesses embed learning into daily operations. The discussion highlighted how the range of Skillnet courses provide employees with industry-specific knowledge while also enabling businesses to grow and adapt.
At the summit, Dr Oran Doherty, Head of Retail Funded Programmes at Retail Ireland Skillnet, highlighted the range of programmes designed to equip employees with practical, industryspecific skills. These include:
Retail Practice Occupational Qualification (Level 5): An in-house training solution that allows employees to earn recognised qualifications while remaining in their roles.
• Apprenticeship in Retail Supervision (Level 6): A two-year programme combining classroom and workplace learning to develop supervisory and leadership skills.
• Bachelor of Business in Retail Management Practice (Levels 7 & 8): Developed with Atlantic Technological University Donegal, this programme blends academic study with realworld workplace projects to support career progression.
• Workshops & E-Learning: A suite of over 20 short courses covering digital marketing, performance management, retail security, leadership development, and more, with flexible online options for busy professionals.
If your business is interested in learning more, please contact Dr. Oran Doherty at oran.doherty@ibec.ie, or visit www.retailirelandskillnet.com
Plans to Simplify Sustainability Rules
ON February 26, the European Commission proposed an Omnibus Simplification Package, aiming to streamline significant EU sustainability regulations, specifically, the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), the EU Taxonomy, and the Carbon Border Adjustment Mechanism (CBAM).
These proposed adjustments are intended to reduce regulatory burdens, making the EU more attractive and competitive for businesses. However, these simplifications are not yet law and remain subject to negotiation and amendment between the European Parliament and Member States. This process may alter timelines, scopes, and requirements further, meaning businesses must remain informed and cautious about making strategic decisions based solely on the current proposals.
The proposals address concerns that recent sustainability reporting requirements have accelerated too rapidly, overwhelming many companies. As a result, the EU is now scaling back the pace of implementation:
Reporting delayed: Implementation timelines have been pushed back, giving companies additional preparation time, with initial reporting starting in 2026.
Scope reduced: Companies previously obligated to report may no longer have mandatory requirements, particularly smaller companies. Organisations below certain thresholds (e.g., SMEs) could become exempt.
2. CSDDD (Corporate Sustainability Due Diligence Directive):
Delayed timelines: Reporting requirements delayed by one year, now set to begin in 2028.
Penalties relaxed: The proposal to impose penalties up to 5% of global revenues for non-compliance has been withdrawn, potentially reducing business risk significantly.
3. EU Taxonomy Regulation:
Reduced reporting requirements: Many organisations previously mandated to report taxonomy alignment may no longer have to do so, reducing administrative burdens significantly.
4. Carbon Border Adjustment Mechanism (CBAM):
Reporting thresholds introduced: Organisations importing fewer than 50 tonnes of CBAM-covered products annually may become exempt from mandatory reporting, potentially freeing approximately 90% of current reporters from obligations.
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For more information about Retail Ireland and details of how your retail business can benefit from our unique services and supports, please visit us at www.retailireland.ie
ePower partners with retail on EV charging
ePower’s partnerships with forward-thinking retail operators in installing public charging at suitable sites across Ireland is attracting new customers, guaranteeing dwell time and boosting sustainability credits.
ePower, Irish owned and operating since 2019 place a special emphasis on providing public charging at suitable sites around the country. EV sales are increasing and EV drivers are ever more confident making longer journeys, as public charging site installations are growing significantly.
For businesses, attracting new customers and more footfall to your location, as well as sharing a new revenue stream from on-site fast chargers, means it’s a great time to start future-proofing your site.
ePower recently won a notable contract with Lanthorn, who manage €16 billion
worth of property throughout Ireland, and have partnered with ePower to install high speed EV charging points at 21 shopping centres across 14 counties nationwide. Some of the sites where chargers will be installed include Dublin, Cork, Limerick and Galway, as well as busy urban areas like Navan, Dundalk, Mullingar, Athlone, Maynooth, Portlaoise and Kilkenny.
A collaborative approach “Our approach is categorised by how collaborative our process is,” explains Brendan Crowley, ePower’s Public Charging Director. “An important part of
the process with ePower is to have the first conversation about your business with the people who know best. We will assess with you the factors that make all the difference in the suitability of EV charging on your site, from the location of EV parking on-site to accessibility, the number and type of chargers, the level of power required and the proximity to the nearest power supply, so you’re making an informed decision on the right charging solutions for you. There is no one size fits all.”
EV charging stations and hubs are essentially service stations for EV, explains Brendan: “The customer is on a journey and usually plans to stop, eat, rest and charge all in the one place, which is where the opportunity arises for the retailer. What has changed is that this fast growing category of customer can refuel at a wider choice of retailer set-up, from service stations to shops, parks, and really to anywhere with car parking. Those who invest in EV will be the first to benefit. ePower has the capital to fund the investment, and of course will also facilitate any retailer who wants to make their own investment. We have a strong pipeline of sites, to include a national first: installing 200 chargers in all four Dublin Local Authorities. Our success depends on partnering up with forwardthinking retail operators.”
Attracting a captive audience
So, as the shape of your retail offering is always evolving, a fast charge and a quick coffee are a great combination for attracting new customers and meeting sustainability targets. The ‘dwell time’ of the EV customer provides an opportunity for retailers to get further spend from each visit. On-site EV charging draws in an increasing cohort of EV drivers, who are a captive audience.
“Our best advice is to have that first conversation with us,” Brendan concludes. “Our 5-star reviews and our continued growth is based on making sure that our clients start happy and stay happy.”
Pictured are (l-r): Brendan Crowley, Public Charging Director, ePower; Danny White, KSNPM; Ivan O’Connor ePower; and Steven Stocks, Nutgrove Centre Manager; at Nutgrove Shopping Centre in Dublin as ePower and Lanthorn announce a partnership to bring high speed EV charging to over 20 shopping centres in Ireland.
Big Puff innovation driving vaping growth
Irish vaping consumers are embracing high capacity vapes, with Big Puff innovation driving market growth in 2025.
THE vaping market in Ireland is evolving fast, and Big Puff is now one of the biggest stories in the industry. As Irish consumers embrace high capacity vapes, the numbers speak for themselves.
Big Puff now accounts for 20% of the market, up 16% year-onyear, according to Hale, Ireland’s leading vaping company. Hale is a key driver of the growth, distributing the top brands in the market. This highlights the strength of the segment, as well as the trust retailers and consumers share in Hale as a partner.
Big Pu - 20% of market an increase of 16% YOY and growing
market-leading vape brand IVG, with the launch of the IVG Smart 5500, the first prefilled, pre-charged auto-refill disposable vape in Ireland.
Last year saw Big Puff products prove their staying power. IVG 2400 maintained its top spot with over 60% of the market. Elf Bar AF5000 secured 6.17%. The standout performer was BM6000 from Lost Mary, which captured 27.23% of the Big Puff segment in just three months, proving that consumers are shifting towards longer-lasting disposables with enhanced features. With demand showing no signs of slowing down, 2025 has already seen major innovations, ensuring retailers can meet Irish consumer demand for more puffs, better value, and enhanced vaping experiences.
Major innovations in 2025
The first quarter of 2025 kicked off with major Big Puff launches. First from the
The Smart 5500 delivers up to 5,500 puffs, with a 10ml auto-refill tank that seamlessly replenishes a 2ml prefilled mesh coil tank. With a simple clickto-attach refill container, it offers an effortless, uninterrupted vaping experience. With USB-C charging, a powerful 1000mAh battery, and 17 flavour options, the IVG Smart 5500 is designed for retailers looking to meet growing demand for smarter, longer-lasting vaping solutions.
Next up, Lost Mary introduces the 4-in-1 system. The Lost Mary 4-in-1 allows users to switch between four different flavours in a single rechargeable device, by rotating the mouthpiece to cycle between flavours. This launch taps into growing consumer preference for flavours, as only 5% of vaping products sold today are tobacco
flavoured.
Designed for longevity and convenience, the Lost Mary 4-in-1 delivers 3,200 puffs, far outlasting the standard 2,400 puffs currently on the market. It also features an OLED screen displaying battery life, so when the pod runs out, users simply swap in a fresh pod, making this a smoother and more sustainable alternative to single-use disposables and making it a must-have product in 2025.
A driving force in vaping
Big Puff is the category to watch this year, as it is showing unprecedented category growth. These devices are no longer a niche trend; they are becoming a driving force in the Irish vaping market. With Lost Mary and IVG leading the charge, these innovations will define category growth throughout 2025.
Talk to your Hale rep today to ensure you’re ready for the next wave of vaping innovation.
Vaping: Legislation
Vape Bill risks fogging the real issues
The upcoming Public Health (Nicotine Inhaling Products) Bill in its current form risks fuelling a dangerous black market and scuppering Ireland’s smoke-free dream, writes David Melinn, Country Manager, BAT Ireland.
WELL-intentioned policies to make vaping less appealing to the underage risk dashing Ireland’s smoke-free ambitions: they will make it more difficult for smokers to switch to reduced-risk alternatives and force many smokers who had successfully quit to relapse.
The new Dáil is expected to rapidly progress the Public Health (Nicotine Inhaling Products) Bill. The draft Bill, published last year, proposes a ban on all vape flavours other than tobacco and includes a raft of other measures, including plain packaging and standardised colours for vape devices. Point-of-sale display and advertising will also be banned, except in speciality vape shops.
For retailers and manufacturers that have invested in providing smokers with a reduced-risk alternative to cigarettes, it represents a significant blow. Proposed point-of-sale restrictions will make it incredibly challenging for legitimate shops to sell vapes to adult smokers, and flavour restrictions will drive many vapers to the black market.
The Department of Health’s Regulatory Impact Assessment (RIA), which was quietly published last year, highlighted some of these issues but failed to capture the extent to which the Bill will impact smoking rates and the broader retail sector.
The RIA states that the Bill could lead to increases in smoking if there is a reduction in the number of smokers switching completely to vaping or if current vapers relapse. This alone warrants further investigation by the next government as reducing smoking rates should be the ultimate objective - not taking away the products that can help Ireland to become smoke-free.
The report claims that research is currently inconclusive about whether vape flavours impact smoking cessation, but this is simply untrue. According to a 2023 study by leading UK and Australian universities, smokers who receive advice on vaping, including the best flavour and device for them, are more likely to switch. The UK’s Royal College of Physicians has also stated that limiting access to flavours might
The Government’s Regulatory Impact Assessment did not consider the Bill's impact on the retail sector, including black market sales and cross-border sales.”
Vaping: Legislation
prevent the use of vaping as a cessation tool, underlining the importance of giving smokers access to a variety of flavours.
The reality is that approximately half of Ireland’s 300,000 vapers have given up smoking and the vast majority used flavoured vapes to do so. Flavoured vapes have helped to deliver significant public health successes, but these benefits will be undermined if the Bill is allowed to continue in its current format. International evidence shows that countries that embrace smoke and tobacco free nicotine products and support smokers to switch to them have the lowest smoking rates, with countries such as Sweden, New Zealand and the UK leading the way.
As a business, BAT Ireland
are committed to reducing the health impact of our business by providing
BAT Ireland believe that proposed point-of-sale restrictions will make it incredibly challenging for legitimate shops to sell vapes to adult smokers, and flavour restrictions will drive many vapers to the black market.
smokers with less risky alternatives. We firmly believe that stronger regulation is needed to promote tobacco harm reduction while stopping products from being targeted at underage individuals. For this reason, we believe that bubble gum, candyfloss and any other flavoured vapes that directly appeal to those underage must be banned. Packaging and flavour descriptors should not be designed to appeal to children in any way.
However, the reality is that the overwhelming majority of adult vapers use non-tobacco flavours and balance is needed to ensure adult smokers or ex-smokers continue to have access to products that help them move away from cigarettes. Fruit and menthol flavours are popular with adult nicotine users because smokers who are trying to quit do not wish to be faced with tobacco flavours. It’s also why nicotine replacement therapies, such as nicotine gums and lozenges, are also available in mint and fruit flavours.
Impact on the retail sector
The Government’s Regulatory Impact Assessment did not consider the Bill's impact on the retail sector, including black market sales and cross-border sales. Until retail licensing is rolled out in February 2026, we will remain with no clear picture of the number of outlets selling vapes, but our market research shows that bad actors and unscrupulous shops across the country are already stocking illegal vapes, and we fear there will be increased inflows of these products into Ireland if this Bill is introduced.
Irish retailers are expected to lose further revenue once the Bill comes into force, due to the anticipated rise in crossborder shopping. When Denmark banned flavours in 2022, research found that they remained widely accessible, with more than half of vapers in Denmark continuing to use flavours due to cross-border shopping and illicit flows.
The concerns of retailers, manufacturers and vapers have been effectively ignored during the development of this Bill. Now is the time to speak up. As a sector, we must continually highlight the consequences of the proposed legislation on smoking rates and the retail sector. Together, we can build targeted regulation that prevents underage access, while ensuring that smokers continue to have access to the products they need to help them quit. Balanced and pragmatic regulation is the only way to achieve a smokeless Ireland.
David Melinn, Country Manager, BAT Ireland.
Renewable energy is in our hands
Retailers are perfectly positioned to take advantage of renewable energy, according to Greenvolt Next Ireland, who are leading the way in terms of tailored energy systems, including solar panels.
GREENVOLT Next, operating in over 12 countries, part of Greenvolt Group, a global leader in renewable energy, believe retailers are uniquely positioned to utilise the full potential of renewable energy. With expansive, flat-roofed stores and distribution centres, retail sites are ideal for solar PV installations, offering high energy generation capacity with minimal disruption to daily operations.
Greenvolt Next Ireland has operated in Ireland for over two decades, originally as Enerpower, and has become a trusted leader in renewable energy solutions.
“From household names to ambitious independents, we’re proud to power progress across the retail sector with tailored, endto-end energy systems,” explains Owen Power, Managing Director.
“Because when it comes to renewables, one size never fits all.”
Successful retail partnerships
Lidl have become a major partner for Greenvolt Next Ireland in recent years, as Owen explains: “We’ve partnered with them to install rooftop solar panels on over 100 stores across Ireland. These systems are now generating approximately 119,980KWh per year, which is reducing CO2 by 36 tonnes per year, per store. That’s a meaningful shift toward energy independence – and a big step in decarbonisation.”
Greenvolt Next Ireland have also worked closely with Tesco, another longstanding partner. At Tesco Ireland’s Liffey Valley location, Greenvolt Next installed 1,088 solar panels, delivering 500kW of solar energy – enough to cut their grid consumption. It is equivalent to planting 306 trees per year.
These projects demonstrate more than just technical success. They show how retailers can take control of their energy future. By reducing reliance on the grid, cutting operational emissions, and locking
in lower, more predictable energy costs, Greenvolt Next’s retail partners are turning sustainability into a competitive advantage.
An affordable solution
And while cost is always top of mind in retail, especially with tight margins, going solar doesn’t require a large upfront investment. Thanks to falling equipment costs and smart financial models like Power Purchase Agreements (PPAs), access to renewable energy has never been more achievable. Through a PPA, businesses can offset installation costs with the electricity they generate, enjoying long-term financial stability and energy price certainty.
“From multinational retailers to local businesses, the opportunity to decarbonise, reduce costs, and build long-term energy resilience is very possible,” concludes Owen, “and Greenvolt Next is here to bring energy next to you.”
Greenvolt Next Ireland have partnered with Lidl Ireland to install rooftop solar panels on over 100 stores across the country.
Pictured are Owen Power, Managing Director (right), and John Carty, Chief Commercial Officer, Greenvolt Next Ireland.
Tobacco Products: JTI Ireland
AMBER LEAF: IRELAND’S NUMBER ONE RYO BRAND
AMBER LEAF remains the go-to choice for adult smokers who value quality, convenience, and freshness. As Ireland’s best-selling RYO brand, it continues to set the standard with expertly crafted tobacco that delivers a consistently satisfying experience (Correct at time of printing. Source: NIQ Scan Track, RYO SOM, YTD February 23, 2025).
Through the thoughtful innovation of ZipSeal technology, every pouch locks in freshness, ensuring the perfect roll every time. With the inclusion of rolling papers and filters with every product, the complete ‘3-in-1' kits provide ultimate convenience, making Amber Leaf the smart choice for those who roll their own and craft their perfect moments.
Stock up today and keep offering your customers the trusted quality and value they expect from Ireland’s number one RYO brand.
MAYFAIR: IRELAND’S NUMBER ONE VALUE BRAND
Mayfair Original continues to offer uncompromised quality across an abundance of pack sizes.
Amber Leaf, Ireland’s number one Roll-YourOwn brand.
MAYFAIR continues to lead the way as Ireland’s best-selling value cigarette brand, offering unbeatable quality at an affordable price (Correct at time of printing. Source: NIQ Scan Track, RYO SOM, YTD February 23, 2025). Built on a reputation of trusted quality, Mayfair is known for offering a satisfying experience for consumers at great value.
With an enriched portfolio, Mayfair continues to offer premium quality for those who enjoy more for less, across a range of blends and pack formats.
Mayfair Original, the timeless ‘classic’ blend, continues to offer uncompromised quality across an abundance of pack sizes, from King Size and Superkings to the innovative Big Box and ‘Giga-Box’ formats.
Mayfair Sea Green offers a unique, fresh blend, while Mayfair’s Sky Blue is a smooth tasting alternative. Both are available in King Size and Superking formats.
With strong consumer loyalty and a range that caters to every preference, Mayfair remains the favourite for Irish consumers, so ensure your shelves are stocked because when it comes to quality and affordability, think Mayfair.
BENSON & HEDGES: THE GOLD STANDARD
FOR over 150 years, Benson & Hedges has been synonymous with premium quality, setting the benchmark for excellence in Ireland. With a heritage built on craftsmanship and consistency, B&H continues to deliver a refined smoking experience that stands the test of time.
B&H Gold KS 20s remains Ireland’s top-selling cigarette SKU since 1990, a testament to the brand’s enduring loyalty among adult smokers (Correct at time of printing. Source: NIQ Scan Track, RYO SOM, YTD February 23, 2025).
From B&H Gold to B&H Select, the full portfolio upholds the same commitment to quality, ensuring there’s an option for every preference.
Stay stocked with B&H and continue to offer your customers the exceptional standard they expect because when it comes to quality, nothing less than gold will do.
Benson & Hedges Gold King Size 20s has been Ireland’s top-selling cigarette SKU since 1990.
SILK CUT: IRELAND’S NUMBER ONE CIGARETTE BRAND
consistent delivery of high-quality products that provide Irish adult smokers with the smoothest and most refined smoking experience.
NOT all tobacco brands are cut from the same cloth, which is why Silk Cut remains Ireland’s number one cigarette brand (Correct at time of printing. Source: NielsenIQ ROI extended Scantrack, RMC SOM YTD February 23, 2025).
Silk Cut’s commitment to excellence, ensures a consistent delivery of high-quality products that provide Irish adult smokers with the smoothest and most refined smoking experience, allowing them to enjoy their moments to the fullest.
Available in Purple, Blue, and Silver, Silk Cut offers King Size and 100s formats along with various pack sizes. Silk Cut is also available in Silk Cut Choice Green, Silk Cut Choice Super Line Green, and Silk Cut Red.
Stay a cut above the rest, stock up on Ireland’s number one cigarette brand.
Cash & Carry / Wholesale Focus: Value
Centre
Value Centre: local knowledge and national reach
BWG Foods’ nationwide network of Value Centre Cash & Carry branches gives them a nationwide reach, combined with local knowledge into what their customers need and want.
BWG Foods’ nationwide network of Value Centre Cash & Carry branches is one of the organisation’s greatest strengths. With 21 strategic locations all around Ireland, Value Centre are always close to their customer base. That local knowledge is what sets Value Centre apart and provides an invaluable insight into what customers need and want.
Value Centre’s business model is based on meeting the needs of their customers, allied with their expert team of buyers, who closely monitor consumer behaviour and the latest trends to ensure they always have the right product mix available. The foundation for Value Centre Cash & Carry’s success is an unwavering commitment to helping customers succeed and, as an
organisation, everyone works tirelessly to achieve that end goal.
Value Centre’s nationwide success is not due to any one single factor but a combination of them, including significant investment made by BWG Foods to upgrade the branch network, improve efficiencies and deliver a more positive customer shopping experience.
Cash & Carry / Wholesale Focus: Value Centre
development of the BWG Academy, which is a pioneering employee professional development initiative that provides access to practical tools and training. These initiatives ensure that retailers have the knowledge and resources needed to thrive in a competitive market.
Complementing this is the new BWG initiative, Hire-2-Retire (H2R), which has revolutionised recruitment, training, payroll, scheduling, and HR processes and offers a streamlined approach that benefits both retailers and employees. XL retailers also benefit from BWG’s expert
Fresh Food Advisory team, whose aim is to drive fresh food participation in-store and ensure the highest level of food safety standards, while also prioritising retailer profitability.
These resources play a very important role in the overall package XL retailers deliver for their customers and ensure that XL’s imprint on the convenience grocery retail sector in Ireland remains profound, while being expertly looked after through the service provided by the nationwide network of Value Centre Cash & Carry Branches to all customers availing of
A key tenet of the Value Centre Cash and Carry network’s offering is ensuring that all customers benefit from the convenience of being able to access their local branch, while also availing of the additional value provided by BWG Foods.
Value Centre’s convenience and value offering.
Strong on sustainability
Of course, it is also imperative to be conscious of the wider responsibility that comes with operating a business like the Value Centre Cash & Carry network. The sustainability credentials of Value Centre include surplus food donations to the charity FoodCloud, an increasing number of branches achieving BRCGS accreditation awards, as well as BWG’s ongoing commitment to Origin Green certification, which all demonstrate an ongoing commitment to sustainable practices.
Value Centre are an accredited member of Origin Green and are committed to the implementation of targets and commitments that develop and further grow their sustainability credentials.
With 21 strategic locations all around Ireland, Value Centre are always close to their customer base.
Value Centre and BWG Foods are able to leverage their combined buying power to offer customers incredible value all year round.
Cash & Carry / Wholesale Focus:
We have had a very positive start for 2025. Two of our members, M&P O’Sullivan and Conaty Catering & Food Supplies, have both acquired new businesses, which will enhance their range and expertise; these acquisitions are a very welcome addition not only to the individual members but also to Stonehouse.
We are delighted to welcome Seery’s Cash & Carry, Athlone, as the newest member of Stonehouse. Their membership adds to the development of our foodservice and catering offering, and they are a great addition to the group.
Excellent customer service
Our retail business, which remains core to our business, will continue to be a key focus in the years ahead. We will continue to provide competitive pricing and value for money across our extensive range, ensuring availability of a variety of products
We pride ourselves on our excellent customer service and consistently work with all our customers to enhance and develop our deep local relationships.
Growth of our nationwide network and the development of new categories will be key for Stonehouse in 2025 and as always, our relationships with our suppliers are essential. Fostering positive and collaborative interactions through respect and fairness enables us to continue to drive and expand our business well into the future.
Growth of Stonehouse’s nationwide network and the development of new categories will be key in 2025.
Making business easy
In the spotlight: Declan Flood, Director of Foodservice & Musgrave MarketPlace Sales at Musgrave Wholesale Partners, on commitment to customer service excellence.
AN integral cog in the Musgrave Group wheel, Musgrave MarketPlace is the only 100% Irish-owned national retail, foodservice and SME wholesaler with customer service at the core. With an unrivalled range of over 25,000 products across fresh, frozen, ambient, nonfood and alcohol, Musgrave MarketPlace services a wide range of customers, providing them with a one-stop-shop for all their business needs.
“Our customers range from retailers, restaurateurs and hoteliers, to hairdressers, bakers, bloggers and beyond and we have the strongest fulfilment capability of any wholesaler supplier in the market,” explains Declan Flood, Director of Foodservice & MarketPlace Sales for Musgrave Wholesale Partners. “With nine depots spread across Ireland, it means we can respond quickly when our customers need support. This is underpinned by our dedicated account management, customer support centre and our state-of-the-art online platform.”
Customer service at the core
Customer service is always front of mind, with branches open seven days a week, with extended opening hours and delivery routes. Nationwide delivery and a 24/7 online ordering system are available, allowing customers to shop at a time that suits them.
Declan Flood, Director of Foodservice & Musgrave MarketPlace Sales at Musgrave Wholesale Partners.
Cash & Carry / Wholesale Focus: Musgrave
“More Irish retailers shop with us than with anyone else, because here at Musgrave MarketPlace, you can find all the products you need, in one place, at wholesale value,” Declan notes. “We make shopping easy and convenient - online and in-branch. We are continually looking at ways to improve the overall shopping experience for our customers. In 2022, we made significant changes - digitally transforming the business. Our customers are operating in a challenging environment; therefore, we are focused on ensuring we provide the strongest service proposition in the market.”
The wholesale division at Musgrave directly employs over 1,100 people who are passionate about providing a high-quality and competitive offering to their customers.
“Our dedicated specialist team is committed to supporting our customers to thrive, with individual assistance, industry insights and extensive product knowledge,”
Digital signage ensures customers are kept up to date on available offers.
says Declan. “Our unmissable offers ensure customers get the best value on key lines, while central billing enables customers to use our group buying power to get lower prices.”
With customer tastes constantly evolving, Declan is keen to stress the importance of offering retail customers choice and diversity in products and ranges; however, local will always be at the heart of Musgrave MarketPlace: “We are an established Irish business with family values that date back almost 150 years and as such, we are passionate about supporting local and Irish producers. We currently work with over 800 Irish suppliers across our wholesale division, stocking over 3,500 Irish products across our range - supporting Irish businesses is
at the heart of what we do.”
Ballymun revamp
There is a clear culture of innovation at Musgrave MarketPlace with teams, including product specialists, constantly monitoring the market to keep up to date with consumer trends. Investment in the revamped Food Emporium at Musgrave MarketPlace Ballymun in 2024 is a clear indication of that innovation.
Upgrades at the Ballymun site, which serves over 3,000 food outlets and retail customers every week, include an enhanced beverage zone with 1,400 products on offer across premium spirits, wines, champagne, soft drinks and more, as well as the Foods of the World Zone, including dedicated areas for an authentic
Italian food range, Italicatessen, and an extensive range of Asian lines.
“As part of the Extended Range offer, customers can now shop over 17,000 products beyond the core offer, which are shipped directly to the customer from our trusted suppliers,” Declan reveals. “The potential of Extended Range is limitless, delivering more choice and value for customers with new products and suppliers coming on board every week - bringing differentiated and innovative products to market, as well as range extension on core everyday products that are essential for both retail and foodservice customers.
“Extended Range products are available to all our online customers, with our suppliers delivering directly to your door. Our team are continually sourcing new and interesting products, always with our customers’ needs at the heart of what we do.”
Strong sustainability credentials
In line with Musgrave’s sustainability commitment, LED lighting has been incorporated throughout the Ballymun Food Emporium, as well as introducing
on-site, supporting the local environment and wildlife.
Sustainability isn’t a buzz word at Musgrave; there are real strides being made in the area which Declan is keen to stress: “Across the Musgrave Group, we are dedicated to supporting sustainable solutions for the good of the planet and our communities - we are committed to making a real difference. At Musgrave MarketPlace, we are extremely proud of our partnership with FoodCloud to reduce food waste, which has delivered over 1.5 million meals, with an estimated value of over €1.5 million, to amazing charities all over Ireland.
Value offerings are always front and centre for customers at Musgrave MarketPlace.
a recycle station and upgrading electric vehicle chargers on-site. Furthermore, the Ballymun site has also enrolled in the AllIreland Pollinator Plan, run by the National Biodiversity Centre, which will see the site facilitate changes to enhance biodiversity
“79% of the packaging we sell is either compostable, recyclable or reusable. 85% of our own brand packaging is either compostable, recyclable or reusable. We know we have a role to play and firmly believe that together we can build a more sustainable future for generations to come by helping to look after the planet we share.”
Commitment to customers
In 2023, Musgrave MarketPlace unveiled a new positioning for its brand, ‘Business Made Easy’, which was a renewed commitment from the Irish business with customer service placed firmly at its heart.
“We are committed to building trusted relationships with our customers while delivering exceptional service, as part of ongoing ‘Business Made Easy’ promise,” Declan concludes. “We listen to our customers who tell us time and time again that our commitment to customer service is a key strength and that will always be the case.”
The enhanced beverage zone at Musgrave MarketPlace Ballymun.
Pictured are: Sami Seretan, Manager, Feed Dublin; Adrian Young, Head of Irish Partnerships, FoodCloud; and Desi Derby, Wholesale Marketing Director at Musgrave MarketPlace.
Investing in the future of customer loyalty
67% of major brands across Europe expect to increase investment in customer loyalty programmes, according to new research.
always been important or is now more important than ever, citing the number one business challenge which is being solved by digital loyalty programmes as frequency of purchase.
Apadmi’s Digital Customer Loyalty Report is based on survey data from more than 150 mobile, loyalty, CRM and product experts from a range of leading retail, hospitality, travel, telco, media and technology businesses across Europe. It aims to provide a wide view of the loyalty landscape, with insight and learnings which benefit the industry and provide useful guidance for the year ahead.
“With challenges for both businesses and customers, the need to create more
efficient and effective loyalty programmes and experiences is greater than ever,” argued Jake Sargent, Group Marketing Director, Apadmi. “Mobile is leading the charge, with 24% of brands believing apps are the most responsive CRM channel they’re using.”
The digital shift
More than a third (36%) of businesses said they are currently developing a digital loyalty programme, while 35% stated they already have a live digital loyalty programme in place. 13% said they plan to create one in the future, while less than 1% admitted they no longer use a loyalty programme. This highlights the importance
A NEW survey by digital products leader, Apadmi, has found the majority (67%) of businesses across Europe expect investment in digital loyalty to increase or significantly increase over the next 12 months.
The second annual Digital Customer Loyalty report also revealed that 81% of respondents consider loyalty to have
Jake Sargent, Group Marketing Director, Apadmi.
24% of survey respondents believe apps are the most responsive CRM channel they use, with mobile apps becoming the preferred channel of choice for customer loyalty initiatives.
brands are placing on their digital loyalty strategy.
“Digital has created a fundamental shift in the way loyalty is being shaped within organisations,” revealed Hadie Perkas, CEO, European Loyalty Association (ELA). “The combination of great experiences, alongside brilliant rewards and programmes, is at the forefront of conversations among our members, and digital platforms are an integral part of that.”
Almost a quarter (24%) of respondents believe apps are the most responsive CRM channel they use, with mobile apps becoming the preferred channel of choice for customer loyalty initiatives.
When considering the key functions mobile apps play in loyalty programmes, brands ranked the delivery of a more personalised experience (40%) and a costeffective way to reach customers (40%) top.
Thinking about the tactics used, 81% of respondents said personalisation is a key part of their mobile customer engagement strategy. However, a quarter admitted they only have basic personalisation implemented, or have yet to implement it at all.
Mobile continues to make personalisation a more seamless and effective tool for brands looking to keep customers engaged, whilst also delivering value to customers who expect relevant, convenient content, services and products to be served up in the palm of their hand.
Clearly, appetite for personalisation remains high, with brands suggesting that there’s still room for more. In fact,
compared to 2024, there’s been a 10% rise in businesses planning to increase personalisation efforts.
Investing in loyalty
When it comes to the future of loyalty tactics, businesses are already considering where they may want to invest further in loyalty in the future. Topping the list was exclusive offers (49%), up from 40% in the 2024 report. Future tactics perceived to be less popular included paid membership (19%) and scan-and-go (15%), both of which declined by nearly 10% year-on-year.
Compared to last year’s results, it appears that more brands want to start focusing on exclusive offers, loyalty points, instant wins and exclusive pricing; trends already being witnessed with Apadmi’s clients.
While the appetite for digital loyalty programmes is clear, the biggest barriers for respondents were budget restrictions, lack of clear strategy, other areas being given greater priority, and a lack of internal
expertise.
Instead of letting these challenges hold back growth, brands should find ways to show value quickly. For example, creating proof of concepts, using fast follow features, conducting user research, and testing features with small groups of customers.
Getting buy-in across your organisation
One of the companies who have worked with Apadmi in the UK market are Poundland. “We had to work really hard to lay the groundwork for our new programme, Poundland Perks. That meant getting buy-in from all internal departments, including our fantastic stores - championing the results of our invaluable testing and learning,” explained Emma Collins, Head of Loyalty and Engagement at Poundland. “Loyalty is about finding a way to create insight, increase personalisation, drive footfall and invite conversations. And the best channel to do all of that at scale is digital, which is why we went mobile-first.”
Emma Collins, Head of Loyalty and Engagement at Poundland.
Ice cool Silver Pail shines for Tesco
Tesco have just launched a brand new ice cream flavour, created by Silver Pail, to their own label range.
A BRAND new Tropical and Vanilla icecream tub, crafted by Silver Pail for Tesco, has just landed on the shelves of the retailer's 183 stores across the country. This exciting innovation showcases premium products made with the finest Irish cream sourced from local farms.
As Ireland’s largest ice-cream maker, the Cork-based Silver Pail have been Tesco’s trusted own-label partner since 2020. They supply a diverse range of tub, block, and pint-sized ice-cream products to Tesco stores nationwide, as well as through Tesco's market-leading online shopping service.
The latest range update follows the signing of a contract extension late last year between Tesco and Silver Pail, valued at an estimated €3.5 million.
Strong focus on Irish suppliers
Joe Manning, Commercial Director at Tesco Ireland, expressed his delight at the strengthening partnership with Silver
Pail: “This partnership with Silver Pail reflects our strong focus on supporting Irish suppliers, Irish agri-food, and the Irish economy. This contract extension is good news for local farmers, the local economy, and for our customers around Ireland, who can continue to enjoy products of exceptional quality and provenance.”
Located in Ireland’s renowned Golden Vale, Silver Pail uses the finest creams
from dairy farms in this world-class dairy farming region.
Securing jobs
Silver Pail Director Paul Condon emphasised the importance of the partnership with Tesco. “We have been working with Tesco for the past five years, and this latest contract extension is a
Tesco Finest Irish Sea Salted Caramel Ice Cream 500ml, made by Silver Pail.
significant addition to our business,” he said. “It helps us secure the jobs of our local workforce and supports many local and Irish suppliers.”
• Tropical and Vanilla Ice Cream 900ml tub – core range
• Tesco Protein Salted Caramel 500ml Tesco Protein Raspberry Ripple 500ml
Retailers who champion the Nourishment Table’s focus on nutrient density and moderate processing can build both trust and loyalty.
can align with this nuanced viewpoint by featuring both responsibly sourced plant options and moderate amounts of topquality animal products.
Practical tips for retailers
Label Clarity: Use in-store signage or QR codes to showcase the nutrient density and processing level of products, including heritage foods.
Staff Training: Equip employees to address questions regarding ingredients, sourcing,
and overall nutritional value - especially helpful for explaining the benefits of traditional Irish staples.
Merchandising Strategy: Group nutrientrich, minimally processed choices together so they stand out from UPFs.
Promotions & Loyalty Programmes: Reward purchases of higher-quality items, helping make healthier, tradition-based foods more budget-friendly.
The ‘Nourishment Table’ model meets the evolving expectations of modern shoppers, while reviving time-honoured Irish staples as part of the national diet.
Instead of simply marketing plantbased convenience foods, grocers can champion nutritious fresh produce, high-quality Irish dairy, and traditional staples like wholemeal bread or fermented foods. Simple signage or clearly designated ‘Nourishment Aisles’ can guide shoppers toward these more nourishing options.”
Online Education: Share blog posts, social media tips, or short videos highlighting the proven nutritional value of time-tested Irish fare over fleeting buzzwords.
A new horizon for Irish grocery
As Irish consumers grow increasingly sceptical of vague ‘healthy’ labels and solely plant-based trends, retailers who champion the ‘Nourishment Table’s’ focus on nutrient density and moderate processing can build both trust and loyalty. This model meets the evolving expectations of modern shoppers, while reviving time-honoured Irish staples as part of the national diet.
Whether it’s reducing additives in store-brand products, spotlighting the nutritional strengths of local ingredients, or collaborating with suppliers for higherquality sourcing, this science-based approach lays a clear path forward.
Ultimately, embracing the ‘Nourishment Table’ is more than just following another food trend; it’s about empowering Irish consumers to rediscover the proven nutritional value of Ireland’s own culinary heritage.
New MD at Diageo Ireland
DIAGEO have announced the appointment of Louise Ryan as the new Managing Director of Diageo Ireland, coming into effect from June 1, 2025. Current Diageo Ireland MD Barry O’Sullivan will take up a new role as Managing Director of Diageo GB, effective July 1, 2025. A Dublin native, Louise Ryan joins Diageo Ireland from Pernod Ricard where she was Managing Director of its Nordics business since 2023. Throughout her career, Louise has held strategic roles across the FMCG sector, including a range of managerial position at Mars in Ireland, prior to joining Pernod Ricard in 2011. “I am thrilled to be taking up the role of Managing Director of Diageo Ireland, joining a stellar team who have created a dynamic and vibrant business,” said Louise. “Diageo and their world-famous brands are at the heart of culture, business and innovation in Ireland, and I’m excited to bring my experience to the role and help shape the future of this thriving business.”
Fercullen 15 wins top award
FERCULLEN 15 Single Grain Whiskey from Powerscourt was awarded the title of World’s Best Grain at the World Whiskies Awards Global Final in London at the end of March. Having secured the title of Ireland’s Best Grain Whiskey in Dublin in February, Fercullen 15 progressed to the global stage, competing against the best regional grain whiskies from around the world. “Winning this award is a significant milestone for Fercullen,” noted Master Distiller Paul Corbett. “It reflects our commitment to excellence and our passion for producing world-class whiskey. We are honoured to be recognised on such a prestigious platform and are excited to continue sharing our exceptional whiskey with the world.” Paul Corbett is pictured (second from left), along with John Cashman (second from right) Head of Brand and recent Hall of Fame inductee.
Kinnegar Brewing release new look Jackrabbit
KINNEGAR Brewery from Donegal have given their ginger beer brand, Jackrabbit a new look, with some striking new branding created by Irish illustrator Dermot Flynn. Jackrabbit was introduced quietly to the market late last summer. "We like our products to prove themselves rather than banging the drum in advance", explains Rick LeVert, Managing Director and Head Brewer at Kinnegar. Jackrabbit has certainly proven itself, gaining a keen reputation both on draught and from the bottle over the Irish winter. Perfectly balanced against a backdrop of flavours and rounded off with pitch perfect sweetness to an ABV of 4%, Kinnegar’s Jackrabbit can be enjoyed cold from the fridge, topped up with ice and a slice of lime or mixed to great effect in a delicious Irish whiskey cocktail: RRP is €3.99 per 500ml bottle.
Coca-Cola HBC partners with The Curragh Racecourse
ONE of Ireland’s most acclaimed horse racing venues, The Curragh Racecourse, has announced Coca-Cola HBC as its official and exclusive soft drink and water partner. Striking a two-year deal, the racecourse will offer the full range of Coca-Cola HBC products, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, Fanta as well as the bespoke premium mixer range Three Cents, Monster Energy, and locally produced Deep RiverRock.
Pictured are (l-r): Evan Arkwright, Racing and Sponsorship Manager, The Curragh Racecourse; Gary Rothery, Sales Team Lead, Coca-Cola HBC; and Bernard Donohoe, National Account Manager, Coca-Cola HBC.
Boann Distillery launch gift set for Mother’s Day
MOTHER-daughter duo, Marie and Sally-Anne Cooney, from Boann Distillery, the beekeeping and distilling masterminds behind Silks Irish Gin, recently created a Mother’s Day Silks Irish Gin gift set, featuring their awardwinning spirit. Silks Gin contains 14 botanicals which are macerated (soaked in liquid) for 24 hours before slow distilling in a 500-litre copper pot still. 10 other distinct ingredients include juniper, coriander, sweet orange peel and fresh apple. The Silks Irish Gin gift set includes a 70cl bottle of Silks Gin, two branded glasses, and a jigger, all for €49.95.
Heineken Ireland launch Ellie Goulding-owned cocktail range
AWARD-winning British ready-to-drink (RTD) cocktail brand Served, which is co-owned by pop star Ellie Goulding, has been launched in the Irish market by Heineken Ireland. This marks the first time that Heineken Ireland has entered the ready-to-drink cocktail category in Ireland and will be the first international market for Served, which was the fastest growing spirits brand in the UK ready-to-drink sector last year. Served will initially launch with three of its most popular cocktail products in the Irish market – Passion Fruit Martini, Mojito and Margarita. “Ready-to-drink products are the fastest growing category within the alcohol sector and are now worth €99 million in Ireland, and cocktails are driving a large proportion of this growth,” according to Fiona Curtin, Marketing Director, Heineken Ireland. “We are delighted to be expanding our portfolio into the ready-to-drink category and believe that Served will meet the need for a premium, quality cocktail in the Irish market.”
Leo Messi launches hydration drink in Ireland
GLOBAL football superstar Leo Messi is launching his breakthrough drink for everyday hydration, Más+ by Messi, in Ireland. Más+ by Messi has an electrolyte complex, plus vitamins and minerals, that plain water does not— and incredible taste that goes beyond flavoured waters. It has none of the artificial colours and sweeteners or caffeine in energy drinks. And it has less sugar, carbs, and calories than many sports drinks—1g of sugar and just 10 calories per 500ml bottle, making it excellent for everyday performance. Más means “more” in Spanish. The amazing flavours of Más+ by Messi make it easy and delicious to stay hydrated throughout the day to support more focus, faster reactions and recovery, and more. The new drink comes in four sensational flavours: Más+ by Messi Miami Punch, a balanced blend of berry flavours with a hint of pineapple for a refreshing fruit punch taste; Más+ by Messi Limón Lime League, which balances refreshingly sweet, fruity flavour and zesty citrus taste; Más+ by Messi Berry Copa Crush, with notes of blueberries, raspberries, cherries, and açaí berries; and Más+ by Messi Orange d’Or, a refreshing orange flavour with hints of tangerine aroma for a balanced citrus taste.
Tullamore Dew reveals new flavour
NEW Tullamore Dew Honey is an award-winning blend of Irish Whiskey and 100% natural Bohemian honey to create a liqueur that’s warm, sweet, smooth and filled with Irish character. It won a Gold Medal at the Irish Whiskey Awards 2024. "We are delighted to introduce our newest innovation to the Irish market! Tullamore Dew Honey has all the depth and character of Tullamore Dew Original with an added touch of sweetness. With an ABV of 35% it’s the perfect drink for those who want to try a whiskey but aren’t quite sure where to start,” said Emma Slevin, Brand Manager for Tullamore Dew. “Warm, sweet, smooth and full of character, we like to think of Tullamore Dew Honey as the cheeky little brother to our much-loved whiskey!" Pictured at the launch are influencers Joshua Nueva, Kevin Penrose, Dev Skehan, Éadaoin Fitzmaurice and John Sharpson.
West Coast Cooler launches Sunburst flavour
WEST Coast Cooler has introduced Sunburst, a new peach and mango-flavoured wine cooler that delivers a refreshing taste of sunshine with just 88 calories per can. The perfect addition to any drinks menu, Sunburst blends vibrant tropical fruit flavours into a light, crisp, and flavourful drink, ideal for consumers seeking a lower-calorie, refreshing alternative. “Sunburst is an exciting new addition to the West Coast Cooler family,” said Paula Reynolds, Marketing Manager for West Coast Cooler. “This new flavour blends juicy peach and tropical mango for a refreshingly vibrant tropical taste. We’re proud to introduce something new for our fans to enjoy. We can’t wait for everyone to experience the sparkle of Sunburst.”
What’s New
PRINGLES LAUNCH FIRST-EVER MYSTERY FLAVOUR IN IRELAND
PRINGLES have launched a mystery flavour in Ireland as part of a partnership with gaming icon, Super Mario. The partnership sees Pringles launch a new, limited-edition “mystery flavour” in a distinctive silver can featuring one of the Super Mario universe’s signature Question Blocks. The partnership also sees Mario, Luigi and friends appearing on Pringles’ iconic tubes, including Original, Salt & Vinegar, Texas BBQ and Sour Cream & Onion. The tubes are available across all major supermarkets until May. Fans able to uncover the mystery by correctly identifying the flavour will have the chance to win a trip to New York City. The grand prize, worth over €8,000, includes return flights for two adults to New York, six nights' accommodation, roundtrip airport transfers and spending money. To enter, consumers can scan the QR code on the tube and submit their guess on the Pringles website.
FRANK AND HONEST BREW BETTER CHOICES
FRANK and Honest are bolstering their commitment to sustainable coffee by introducing a 40 cent discount on any Frank and Honest coffee purchased using a reusable coffee cup in selected SuperValu and Centra stores. Frank and Honest’s reusable cups are the perfect pairing for their retail range, which brings the great quality and taste of Frank and Honest coffee home. The at-home coffee has a fantastic new look with the same great Frank and Honest taste in bean, ground coffee, Nespresso pod, and Dolce Gusto capsule form.
IRELAND’S TOP PASTRY TALENT REVEALED
CADBURY AND BISCOFF UNITE FOR ULTIMATE DUO
CADBURY Dairy Milk has partnered with Lotus Biscoff to create a snacking sensation: the new Cadbury Dairy Milk Biscoff Bar. Love at first bite, this irresistible creation sees Cadbury Dairy Milk’s signature creamy chocolate envelop the deliciously satisfying crunch of Biscoff’s caramelised biscuits intended to keep tastebuds tantalised until the very last square. “This has been an incredibly hard secret to keep, and we are very excited to bring this truly iconic collaboration to the Irish market,” noted Séamus Harahan, Confectionery Lead at Cadbury. “Bringing together the irresistible smoothness of Cadbury Dairy Milk chocolate and the satisfying crunch of Biscoff, it’s a match made in heaven that allows consumers to have it both ways. This is only the beginning of what promises to be a very delicious partnership, so stay tuned for more news later this year.”
AUSSIE ARTIST DESIGNS MINUTY M LIMITED EDITION BOTTLE
AUSTRALIAN artist, Elliott Routledge has designed the latest edition of the iconic Minuty M bottle for the 2025 spring-summer season. Every season since 2018, Minuty have embarked on an artistic collaboration for their M Rosé cuvée. This year, Elliott has turned his unique eye to Minuty, creating a series of illustrations inspired by the landscape of the French Riviera, the birthplace of the Domaine since 1936. For his collaboration with Minuty, Elliott drew upon his passion for blue, a hue omnipresent in his artistic works. Naturally, he chose to adorn the new limited edition Minuty M with this emblematic colour, inspired by the enchanting landscapes of the French Riviera, and more specifically the SaintTropez Peninsula where Minuty’s vineyards have been nestled since 1936.
ODAIOS Foods, one of Ireland’s leading foodservice and fine foods suppliers, recently announced the shortlist for their first ever Irish Pâtisserie Championship. Organised by Co-Lab, Odaios Foods’ pâtisserie training academy, and sponsored by Valrhona Chocolate, the competition will push six shortlisted pastry chefs to their limits, culminating in an exciting finale at DNA ‘Pastry Unwrapped’ - the highly anticipated industry conference set for May 27 at TU Dublin’s Grangegorman campus. The finalists are: Alessia Grisafi, Pastry Sous Chef, Glovers Alley, Dublin; Juliette Simon, Pastry Chef, Gra Chocolates, Galway; Aoife Comerford, Pastry Junior Sous Chef, Glovers Alley, Dublin; Asia Mahealani McDonagh, Owner, Mahealani Pastries, Galway; Siriporn Notman, Senior Chef de Partie, The Ivy, Belfast; and Sven Herreman, Pastry Chef, Langton’s, Kilkenny.
