12|Retail News|June 2020|www.retailnews.ie
Homegrown Heroes: Guaranteed Irish
Centra joins Guaranteed Irish Guaranteed Irish announces a new partnership with Centra, as Ireland’s leading convenience retailer backs Irish based businesses in a campaign to support local this summer. Brid O’Connell, CEO of Guaranteed Irish, reveals why supporting Irish businesses is more important now than ever. GUARANTEED Irish, the business membership network championing indigenous and multinational businesses operating in Ireland, has announced a new partnership with Ireland’s leading convenience retail group, Centra. The partnership comes as the nation prepares for a different kind of summer this year with barbecues, picnics and fresh food-to-go high on the agenda of Irish consumers this season. “I’m delighted to welcome Centra on board,” says Brid O’Connell, CEO of Guaranteed Irish. “As Ireland’s leading convenience retailer, Centra embraces our core values of building sustainable communities through enterprise, backing local jobs, and supporting homegrown Irish produce. These values are showcased through the retailer’s commitment to food producers based in Ireland, in turn benefiting our local economy and supporting Irish jobs, particularly in rural communities throughout the country. Centra’s track record of supporting jobs in Irish communities and supporting Irish produce ties in with our core value of building enterprise in the communities, so it’s a perfect fit.” Guaranteed Irish has always enjoyed “a very good relationship” with Musgrave Group, according to the CEO [SuperValu are long-term members] and it is “fantastic that Centra are joining Guaranteed Irish.” Centra supports over 11,000 jobs at 473 locations throughout Ireland, with an annual Irish turnover of €1.7 billion. “It has been a wonderful success story and we are delighted to welcome Centra to the Guaranteed Irish business network,” says Brid. The timing of the announcement couldn’t have
