RESTON ASSOCIATION
ACTIVITIES GUIDE
2024 MEDIA KIT RA Activities Guide A high-quality quarterly member publication mailed to 21,000 households containing the Association’s program and event information. Also available in digital format reaching 20,000 online users. See back page for details including ad sizes, pricing and specifications.
ADVERTISE TODAY Call and begin your successful marketing campaign today. Cara O’Donnell Director of Communications E-mail: codonnell@reston.org Direct: 703-435-6579
RA Digital Publications Paid display advertising with a hyperlink to your website is available in both RA News and the monthly RA Activities & Events marketing blast. See back page for details, including reach, size, pricing and specifications.
Advertising Opportunities When you sign an advertising agreement with Reston Association, you get your brand, products and services in front of Reston buyers that value businesses that support the local community. These are limited, first-come advertising opportunities. RA News Weekly e-newsletter with more than 8,000 subscribers. Deadline: Monday by 5 p.m. of each week • Limited number of advertisers per issue — no more than four • All art must be camera-ready • Ad sizes will generally run about 650 pixels wide by same depth or less, at 72 dpi. Format should be square or landscape. • The ad will be hyperlinked to the advertiser’s website • Cost— $150 per issue (Multi-issue discounts available)
RA Monthly Activities & Events Monthly digital marketing blast reaching more than 15,000 subscribers. Distributed on Wednesday two weeks prior to the upcoming month. Deadline: Monday by 5 p.m. three weeks prior to the upcoming month for ads appearing in next month’s issue. • Limited number of advertisers per issue – no more than four • All art must be camera-ready • Ad sizes will generally run about 650 pixels wide by same depth or less, at 72 dpl. • Format should be square or landscape. • The ad will be hyperlinked to the advertiser’s website. • Cost - $150 per issues (Multi-issue discounts available)
2024 DEADLINES First Quarter Space Deadline: Oct. 30 Material Deadline: Nov. 10 Circulation Dates: Jan. 16-April 3
Third Quarter Space Deadline: March 22 Material Deadline: April 8 Circulation Dates: July1- Sept. 24
Second Quarter Space Deadline: Jan. 3 Material Deadline: Jan. 23 Circulation Dates: April 3-July 1
Fourth Quarter Space Deadline: July 2 Material Deadline: July 16 Circulation Dates: Sept. 24-Jan. 17, 2025
INSIDE AD SIZE DIMENSIONS (INCHES) 2 1/2 page (Horizontal) 7.375 x 5.194 3 1/2 page (Vertical) 3.594 x 10.375 4 Full Page 38.375 x 10.875 INSIDE FRONT COVER 5 Full Page 38.375 x 10.875 INSIDE BACK COVER 6 Full Page 38.375 x 10.875 BACK COVER 7 2/3 Page 38.375 x 7.435 3Dimensions do not include a .25 inch bleed. Please add to appropriate sides.
INSIDE PAGES 1/2 AD Horizontal
2
FULL AD
1/2 AD Vertical
add .25 inch bleed on all sides
3
4
COVER PAGES
add .25 inch bleed to the appropriate sides.
INSIDE FRONT COVER
INSIDE BACK COVER
add .25 inch bleed top, bottom and left side
add .25 inch bleed top, bottom and right side
5
6
2/3 AD BACK COVER add .25 inch bleed bottom, left and right side
7
1 ISSUE $800 $800 $1,100
Art/Media creation Images, text and logo must be provided by originator. The additional service starts at $350. Digital Ad Requirement • All fonts MUST be embedded. • All art must be camera ready. • Must be CMYK or Grayscale. • All PMS colors MUST be converted to CMYK. No files with PMS colors will be accepted. • Resolution: 300 dpi. • All full page ads should be centered on a Trim Size Document and have marks indicating trim and bleed. • All marks must be outside the trim size document.
2 ISSUES $1,600 $1,600 $2,200
3 ISSUES $2,400 $2,400 $3,300
4 ISSUES *$2,900 *$2,900 *$4,000
$2,300 $4,600
$6,900
*$8,500
$1,500 $3,000
$4,500
*$5,500
$2,900 $5,800
$8,700
*$10,500
*Frequency discount of 20% applies to a 4 issue commitment.