fashion
K. will be a place where men can shop Lewaa’s favorite looks, from designers he likes to wear including John Varvatos, Belstaff, as well as an accessories and belts line from J.W. Cooper. The stylish executive of this equally stylish label explained that the latest Jitrois collection “explores the roots of humanity, art and Mother Earth. The suede and leather evoke the nuances of the city of Paris’s unique soul beneath gray skies. Beautiful embroideries sparkle like the lights of the Seine, emphasizing the prevalence of women in modern time. This season, the Paris based design team built each piece around what is called the high profile – long skirts unzip to the thigh to reveal provocative miniskirts beneath. Jitrois’ expert tailors carved the second-skin leather jackets, dresses and pants while the soft suede pieces swirl in movement like clouds scudding across a Parisian sky, creating pure couture magic that sets the bar for perfection.” Wearing stretch leather, which the brand is responsible for creating, is like wearing a second skin. The pieces accentuate the wearers underlying sexiness in a way that is unique to the Jitrois experience. For Jitrois, leather is a material that protects you but also puts you in the limelight. The future of Jitrois will remain stylish – and sustainable – as they will continue making dynamic pieces from their signature high quality leather, while further exploring the deep connection between leather and
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skin. The fashion house, known for its craftsmanship and materials, also stands for empowerment and sustainability, which is why “Jitrois is in the process of exploring the use of leather alternatives and is already discussing these possible new materials with leaders in the bio-fabrication of animal free leather.” According to Jitrois “all industries must evolve and strive to be more sustainable at a time when it’s of the utmost importance to reflect on one’s footprint on the world.” Lewaa also believes that “French women have a way of putting themselves together effortlessly. They look great with a less is more attitude. American woman tend to want to show what they’ve got. It’s a different kind of confidence. The attitude of the American woman ranges, but here, there are no limits.” While the Jitrois standards have remained the same, social media has played a huge part in changing fashion trends. “Some young consumers are probably more likely to buy an item they've seen on a reality star or on Instagram via their phones, rather than from a shop window,” said Lewaa. “Still, nothing can replace an in-store experience when it comes to creating real brand understanding. Before the rise of the Internet, the only way to see a fashion show was with a ticket, but with all of this online streaming, the customer can now partake in the experience and view new collections at the same time as editors and buyers. Consumer's interaction
with the industry is so fast forward and quick. We at Jitrois are using social media platforms on a daily basis to create content about our collections. Showing details of our pieces through imagery and videos is a creative process and has given us a new way to share the Jitrois vision with our followers. As a result of this dynamic interaction, the trends are also changing throughout the industry.” Lewaa doesn’t just bring style, he also sticks to his principles, and demonstrates that you always have to “do what’s best for your clients, even if it may not seem to be what is best for you. That mentality will build a solid base for the business in the long term. Being able to introduce the Jitrois brand to a new market in the United States over the last five years has been a career highlight. I know that I have a long road ahead of me, in terms of my career, but I will look back at this time as being a pivotal point in my life.” When he’s not welcoming customers at his Madison Avenue boutique, Lewaa likes to spend time in Aspen, one of his favorite places, as well as where he opened his first Jitrois location. His vision has breathed new life into the brand, which is only getting bigger and better with every beautiful and unique piece. Just step inside one of their stores to see for yourself – just be warned - you might leave feeling more confident in your new luxurious leather!