Portfolio randahelhakim

Portfolio Randah Elhakim Architect & Industrial Designer

01003385075 randah.h@gmail.com

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Contents Product Design Furniture, Industrial & Interaction

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Lighting unit 3 Gaudi Inspired: A Perfume Bottle 4 Artist’s Cabinet 6 Faucet and shower for corporate identity 8 Tourist Information Point 10 Interaction Design 10 Hotel Room Furniture 11 Modular Toy 12 Lamp 13

Architecture 14 Interior, Building & Landscape 14 French Institure Bookfair Booth Cimatheque & Zero Production Memorial Building Sustainable Housing Project Capital Gardens Kodak Passageway Coastal Park & Entertainment Center

Graphic Design Branding, Packaging & Advertising Art Nouveau Inspired: Packaging University Brand Identity Do’Rey Bakery Identity Dog Shelter Identity Environmental Sustainability Ad

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Product Design

Furniture, Industrial & Interaction

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Lighting unit

A lighting unit inspired by the famous architect and industrial designer Karim Rashid. It has a mirror integrated in it, and is mainly a vanity item. The main source of inspiration comes from his manifesto, where he states that “Every business should be completely concerned with beauty - it is after all a collective human need.�

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Gaudi Inspired: A Perfume Bottle

This project was done for a history of design class. The point was to design any object inspired by the famous architect Antoni Gaudi. I chose to design a perfume bottle and focused on his iconic chimney designs in a combination with the earthy colors of nature; the architect’s main source of inspiration.

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3D printed prototype

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Artist’s Cabinet A group project done for a furniture design class, this project had an indian full-time, home based artist as a client. His art is very geometrical, colorful and the color orange had a special meaning to him. He needed a space to work at home that could be versatile and compact, where he could store his paintings and tools as well as work with different mediums and in different positions.

We designed a cabinet that would fit on one wall in his home that could transform easily from desk/ work space to storage space without creating any clutter in his room.

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Faucet and shower for corporate identity The objective in this school project was to design a faucet for a brand/ company of our choice. My choice was “Mares”, a scuba diving equipment company. Both sink and shower faucet forms are inspired by the fins- the pioneer product of “Mares”.

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Tourist Information Point Interaction Design This interaction design project made for school was to design an information point for the city of Florence. My concept was to create a bloglike interface that will enable users to either input information- as locals living in the city, or search the database creating by those before mentioned.

The design of the booth itself is inspired by the architecture of the city’s iconic Cathedral of Santa Maria Del Fiore.

THE BEST OF FLORENCE

I KNOW SOME OF IT

I KNOW NONE OF IT

LANGUAGE

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Hotel Room Furniture This was another group project for a furniture design class. The aim was to design three items for a compact hotel room.

We focused on a modern interpretation of the lounge chair, post- bed and desk/ vanity table.

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Modular Toy

In this school project we were asked to design a toy for any age group. It had to focus on one of the senses and I chose to concentrate on the development of the sensory and imagination by creating a modular toy that can be assembled in different ways to form all sorts of characters.

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Lamp

The objective behind this school project was to design a lamp that can provide both direct and indirect light as well as both combined.

My idea was translucent creating plexi glass cuboids with some sides that are opaque.

Assembling those inside another box with an LED illuminating base will enable the user to create different effects when arranging the cuboids interchangedly.

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Architecture

Interior, Building & Landscape

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Cimatheque & Zero Production

Cimatheque is an alternative film center located in downtown Cairo.

Alongside its sister company, Zero Production I worked on several 3D models and renders for their interior fittings and furnishings during my work at Cluster.

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French Institure Bookfair Booth

This is another project I worked on during my time at Cluster Cairo. We were approached by the French Institute to design a booth for them at the Cairo International Bookfair. The aim was to design modular units that could be used after the exhibition was over at their library and even in the coming years of the exhibition.

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Wood

Wood panel boards with cork underlining

Fabric panels

Fabric

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Memorial Building

This university project was a memorial building for victims of the war. The aim was to design the building in a way that it tells a story, moving from different halls to be spread across a big piece of land, ending the tour with a big reveal of the famous memorial platform in Nasr City area.

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Sustainable Housing Project This is a residential project done during my studies in architecture school. The objective was to design a sustainable housing complex for the workers in the petrol field in the western desert of Egypt. The complex had not only to be environmentally sustainable through its structure and cooling effects but also promote social interaction between the workers by creating a lot of common spaces between the units.

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Capital Gardens While working at Palm Hills I was mainly worked on creating conceptual 3D models of landscapes and sketch-renders for quick presentations. This is a sample of the work I did for one of their residential complexes.

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Kodak Passageway

While working at Cluster I was often asked to do quick 3D sketches as well as diagrams of ongoing projects. This is a render I produced for the renovation of one of the passages in downtown that Cluster completed in 2015.

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Coastal Park & Entertainment Center In my graduation project for my bachelor in architecture I worked on this entertainment center and park by the sea in a location in Egypt called Ras El Bar. The location used to be a very famous spot for the summer holidays in the ‘50s and ‘60s but has been increasingly losing its appeal to the general public. The aim was to create a touristic project that would once again attract the crowds to this beautiful beach destination.

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Graphic Design

Branding, Packaging & Advertising

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Art Nouveau Inspired: Packaging For a history of design class we were asked to design a packaging product inspired by the forms of the art nouveau style. Art nouveau has many directions and I chose the abstract kind of art nouveau. This direction of the art style focuses on earthy colors, feminine lines and abstract forms inspired by nature.

I chose to apply my design to a bakery/ patisserie based in France; la mere poulard, that started in the late 1800s, around the start of the art nouveau style. In celebration of their 130 years anniversary, this would be a special edition packaging for their fine chocolates.

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University Brand Identity As a final project for a graphic design course we were asked to redesign the brand identity of the Florence Design Academy. I chose colors and patterns inspired by the Cathedral of Santa Maria Del Fiore for the logo and main palettes.

The typography and friendly design are aimed at the young audience considering the school for their future.

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Do’Rey Bakery Identity

This logo and branding design was done for a client who is a pioneer in baking products in Egypt. They were starting with a new bakery that had to appeal to different audiences as well as portray a friendly, yet classy design.

We named it Do’Rey- the king (Rey in Spanish) and Do(ugh).

The logo is a combination of the most famous pastry item- the croissant and a crown, showing that they are the leaders of the industry.

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Dog Shelter Identity

The design of this logo and identity were made as a school project for a friend who owns a dog shelter/ hotel. He is well known in the community for treating all dogs he hosts like his own and creating a very homey environment.

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Environmental Sustainability Ad Another school project which had the headline of promoting sustainability and encouraging people to actively think and engage in sustainable development.

The idea was to portray the importance of the matter and creating awareness, that we are running out of time and that it is each generation’s right to enjoy a clean and healthy earth.

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MySmoothie Print Ad A school project to design a print ad for a magazine for the product MySmoothie. The product uses all fresh and natural ingredients which gives it its edge.

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About

I am a designer by practice but an artist at heart. I have been extremely fond of drawing and painting since my early childhood years.

After studying architecture and practicing it for a few years I decided to change direction to product design. Having been interested in this design field even before my university years, I decided to pursue my passion and obtained my masters degree of industrial design in Italy.

I love running and scuba diving.I am at my happiest when by the sea.

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Thank you

behance.net/RElhakim issuu.com/relhakim Randah Elhakim Architect & Industrial Designer

+21003385075 randah.h@gmail.com