Rebranding: Florence Design Academy

Corporate Identity & Brand Guidelines Florence Design Academy

Index 1. The logo Inspirations & logo meaning Logo Configuration: Black&White- positive negative- color Clear zone & min. size Unacceptable usage

2. Brand Elements Fonts & color Background Textures Colors Images

3. Product & Packaging/ Applications,mockups Business Card Website Signage Letterheads

4. Final Note

Contact Information

Randah Elhakim- Graphic Design I

1. The logo Inspirations Color scheme and patterns inspired by the Duomo, as an indirect reference to the city of Florence.

+

Pattern inspiration

Color palette

Randah Elhakim- Graphic Design I

1. The logo Configuration B&W, positive negative

Positive

Negative Randah Elhakim- Graphic Design I

1. The logo Configuration color

Color-flat square

Color- vertical- flat for all print

Color- vertical- shadow for web

Randah Elhakim- Graphic Design I

1. The logo Clear zones & minimum size

½

1

½

1

¾

1

1¼

1

½ For square use, i.e. facebook profile picture, website etc.

For vertical use, i.e. banner, business card etc.

Randah Elhakim- Graphic Design I

1. The logo Unacceptable usage

FLORENCE DESIGN ACADEMY

FLORENCE DESIGN ACADEMY

FLORENCE DESIGN ACADEMY

Randah Elhakim- Graphic Design I

1. The logo

FLORENCE DESIGN ACADEMY

Unacceptable usage

Any other text placement other than horizontally below the vertical logo is wrong.

Randah Elhakim- Graphic Design I

2. Brand Elements Fonts & color

Lato

Gill Sans MT (Condensed for logotype & web)

Overlock

Gg A​‌B​‌C​‌Ć​‌D​‌E​‌F​‌G​‌H​‌I​‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​‌U​‌V​ ‌W​‌X​‌Y​‌Z​‌Ž​‌a​‌b​‌c​‌ć​‌d​‌e​‌f​‌g​‌h​‌i​‌j​‌k​‌l​‌m​‌n​‌o​‌p​‌q​‌r​‌s​‌š​‌t​‌u​‌v​‌w​‌x​ ‌y​‌z​‌ž​‌1​‌2​‌3​‌4​‌5​‌6​‌7​‌8​‌9​‌0​‌‘​‌?​‌’​‌“​‌!​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌&​‌<​‌-​‌+​‌÷​ ‌×​‌=​‌>​‌®​‌©​‌$​‌€​‌£​‌¥​‌¢​‌:​‌;​‌,​‌.​‌*

Regular Condensed Regular Regular Italic Bold Bold Italic

Randah Elhakim- Graphic Design I

2. Brand Elements Background textures Using textures and elements from the surroundings of florence and Italy.

Since it is a school of design, using relevant themes, hence the marble, textures found in surrounding architecture and urban fabric.

A noisy, limestone texture for lighter backgrounds that can be used with different opacities.

Randah Elhakim- Graphic Design I

2. Brand Elements Colors

RGB 222-229-225

RGB 225-225-218

RGB 225-175-146

Randah Elhakim- Graphic Design I

RGB 83-166-129

RGB 4-107-78

2. Brand Elements Images

People: Photos used can be of people (students or professors) doing some sort of activity in class. Only actual pictures from the academy are to be used, taken within the school.

Landscapes: Only wide images of Florence city, by day or by night. No filters applied unless vintage picture is present.

Photo courtesy of â&#x20AC;&#x153;Olga Litvinova Instructionâ&#x20AC;?

Randah Elhakim- Graphic Design I

2. Product/ Packaging applications Business Cards

Randah Elhakim- Graphic Design I

2. Product/ Packaging applications Signage

Randah Elhakim- Graphic Design I

2. Product/ Packaging applications Student tote bag

Randah Elhakim- Graphic Design I

2. Product/ Packaging applications Phone application

Randah Elhakim- Graphic Design I

2. Product/ Packaging applications Website

Randah Elhakim- Graphic Design I

2. Product/ Packaging applications Website

Randah Elhakim- Graphic Design I