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early sixteen years ago Renu Baid started Ruchica's, a boutique in a small room at her own house in Seetammadhara, offering customers with a wide range of saris and dress materials sourced mainly from Kolkata. As the trend of customized outfits picked up, Ruchica's added fabrics and also started selling borders, latkans, patches sourced from Benaras, Mumbai, Bengaluru, Kolkata and Surat. All this while Ruchica's remained a small unit which was working from home, but when demand for her fabrics, saris and custom made out-fits started increasing, Renu thought of expanding her business. So on 14th August, 2014, Renu took Ruchica's to a different level by opening a boutique at Seetammadhara with two member staff and a tailor. With the gaining popularity of the products, Ruchica's shifted to an expanded boutique in a commercial complex at Samppath Vinayak Temple Road in the heart of the city, attracting a wider range of clientele.
red | september 2016 | 32
‘Ruchica’s specialty is customized products concentrating mainly in saris, ghaghras and their very special cholis. Renu Baid, the owner says, “These days girls from high school and colleges too love to wear saris and they want mainly chiffon ones because it is easy to manage and drape and they can team them up with mirror work, brocade or sequence work cholis. So we have a lot of two-tone bright coloured chiffons to cater to their needs.” Other products that are high on demand are raw silks and jute pieces. “We too have Benarasi saris and material and also Chanderies from Madhya Pradesh.” The cost of saris ranges from Rs.1,000 to Rs.8,000.
Timings- 10.30 am to 9.00 pm Contact- 9866075201