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`50/OCTOBER - NOVEMBER 2019 - VOL. 08 | ISSUE 11






Gowtham stresses on putting the city



OF WORLD as a new destination

for investment










m â T

h â â n ân



TRENDSETTER bags season’s best roles only to play them to perfection



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t is celebration time as the state has bagged prestigious National Tourism Awards. It has been honoured for its overall growth in tourism and Vizag for its best tourist friendly railway station. The state tourism department was also awarded Best State for Pilgrimage Tourism for 2019-20 at the Safari India South Asia Travel Awards which was received by Pravin Kumar, CEO, AP Tourism Authority and MD AP Tourism Development Corporation.


Minister of Industries, Commerce & IT, Mr.Mekapati Gowtham Reddy, evinces special interest in branding the City of Destiny. The smart and sophisticated Leader talks of his tryst with politics and power.

Not long after the hype surrounding Baahubali calmed down, its star Tamannaah reawakens the fans with yet another period drama. As the BO numbers join in the favour of Sye Raa, we wish our cover girl all success. Haute gives a sneak-peak into her action-packed world.

As our tourism is rock solid, there is a liquid state of affairs to talk of too. Chief Minister Jagan Mohan Reddy has started fulfilling his pre-poll promises. In a move to wipe out belt shops and ban alcohol the stateowned Andhra Pradesh State Beverages Corporation Limited took over 3,500 liquor shops from private contractors and hiked the prices. The move has garnered appreciation from multiple quarters. But it also draws ak from a few detractors who question its crushing impact on ancillary businesses.

Chandra Mouli Tippala, Publisher

Here I leave you, wishing you a joyous and eco-friendly Diwali.

We have Reviewed an impressive array of facilities- from eateries to health centres to designer studios, for you to choose from.

Dr.Bharath Kumar PVSR stresses on physiotherapy restoring Wellness and how patients benefit at his chic Reclaim Physio Home.

Lions Club, known for Welfare activities, has set up a Wall of Kindness where people can drop unused goods and collect them if they are in need of. The 24x7 facility is useful to innumerable visitors to the many hospitals in the locality.

The timeless trinkets by Saashri Jewellers never fail to attract the beholder. The owner, Fatima, tells us how her creations outDazzle the trinkets that are ooding the market.

Earlier, people were tourists because of their religion, whereas now they are tourists because tourism is their religion.

Accounts & Admin K Sailaja

Sr. Executives-Marketing M V Raju Murthy

Sr. Manager Sales & Marketing Arzoo Shameem N P S Siddharth

Asst. Manager Advertising Jagadeeswara Reddy K Niranjan P Arjun

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writers Pratika Yashaswi Jagruti Jaiswal Srishti Neotia

Editor-in-Chief V Sarada

Executive Director T V Vijaya Kumari

Publisher Chandra Mouli Tippala




The Vizagapatam Cloth Merchants Association celebrated its Platinum Jubilee and also unveiled its renovated premises at Suryabagh. It was inaugurated by Dronamraju Srinivasa Rao, Chairman, VMRDA. The event was attended by the who’s who of the city. The diligent team Kankatala Mallik, President, Hameed Khan, Secretary and Prakash Satwani, Treasurer worked hard to give a fresh look to the premises adding a conference hall, board room and a dining area. The Association will soon start enrolling new members and will also take up welfare activities.

JUMANA BRINGS OUT THEIR BEST 33 artists, aging from 16 to 60, displayed their works at a two-day annual exhibition-cum-sale called Art Works at WelcomHotel Grand Bay. The exhibition was inaugurated by Vice Admiral Atul Kumar Jain, Flag Officer Commanding-in-Chief, Eastern Naval Command, and Devina Jain, President, Naval Wives Welfare Association. The show was curated by well known artist Jumana Topiwala, who started this initiative nearly two decades ago to lay a platform for her students to exhibit their art. Multiple mediums, ranging from pastels, acrylic, water colours and etchings, were used by the artists to paint their thoughts on the canvas.

BLUE WAS THE COLOUR OF THE DAY The pre-primary students of Ralla Bella International School celebrated Blue Day. The significance of blue colour was reiterated through a series of activities. Excitement and enthusiasm permeated the air as an array of blue coloured objects like umbrellas, ball, cloud, owers etc. were at display. The students were provided with an opportunity to have a clear sense of the colour. The students came dressed in varied shades of blue. The classrooms were decorated with blue balloons and the children were introduced to its different shades. Students were also made to recognize the colour through different games and play way activities.

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Gowtham Reddy, Minister, Industries, Commerce & IT was the guest of honour at the First Consulate Business Meet, organised by Department of Industries and AP Chambers. Srinivasa Rao, Minister, Tourism, Culture & Youth Advancement, Subba Reddy, Chairman, TTD, Raghurama Krishna Raju, MP, Sambasiva Rao, President, AP Chambers and Sudhir, Zonal Vice Chairman graced the event. The meet stressed on the economic prospects of the state and the city. Ministers chaired the Panel discussions.


KIDS GO FOR HEALTHY TIFFIN Greendale - The Complete International School organised the third season of Kids Can Cook to celebrate the National Nutrition Month. It started on a festive note with more than 50 enthusiastic students and parents participating in the event. The theme of the event was Healthy Lunch Box. Noted chefs from The Park, Greenpark Hotel and Nutritionist from Gitam Medical College attended it. Several prizes were given away. Dr.S.P.Ravindra, Chairman welcomed the guests and Dr.Sharda Reddy, Principal, proposed a vote of thanks. oct’19 | 16

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Destination Detailing, a comprehensive car detailing centre, has set its best foot forward. Dronamraju Srinivas, Chairman, VRMDA, inaugurated the facility. Auditors Venkatraman & Chalam were guests of honour. “Customers will find answers for any issue related to their cars here,” says Raghav Gopal, the owner. Raghav and his wife Naina and parents Shanti & Dr.Raghurama Rao played a perfect host. Gopal, Pedaveerraju, Sita Kalyani, Dr. P.V. Sudhakar, Principal, AMC, Radha, C.V.Rao, VC, NTRUHS, Avinash of ATR group, Chowdary of RK Townships, Prof. Prasanna Kumar and TSR Prasad, Retd SP were prominently present at the event. oct’19 | 18

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INSD Design Connect, was inaugurated by D.Ram Manohar Naidu, MD, Virgin Rock Pvt. Ltd., K.Ravi Shankar, Chairman, Dream Shelters & Ameet Mirpuri. P.Sritej & Shivani Directors & Hema Sundar.T, MD, lit the lamp. Chandu, MD, red magazine, Venkata Phani Raju Pindiprolu, Chairman, Dream Shelter, P. Teja, Producer, Vizag Film Factory, Aditya Kambatla, Chairman, IIID, B.Umashankar, Asst. Prof., Gitam, Sastry.S, Chairman, IIA, Vikrant Hanumanthu, Owner, Richmond Interiors & DSN Raju, MD, TriColours were present. Dream Shelters, Tri Colours, Go Cabbie, ABS Gym & Hafele sponsored it.

FAIRFIELD BY MARRIOTT WINS THREE AWARDS For the second consecutive year, FairďŹ eld by Marriott, Visakhapatnam won three prestigious awards - Kava Restaurant (the best restaurant in Hotel of AP), Rupeshwara Rao, Head Chef (the best Chef of the year) and Santosh Jr., Sous Chef (the best Andhra Cuisine Chef) at the Annual State Awards. It was organized by AP Tourism Department and Govt of Andhra Pradesh at Vijayawada. M.Srinivasa Rao, Minister of Tourism, Culture & Youth advancement was the chief guest. The award function was conducted by the Government of AP to felicitate the tourism stakeholders and their best practices in the industry. Sudhanshu Singh, GM and Baskar Rao, F&B Manager, were present. oct’19 | 22

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For the wedding season, Anjali Amirneni along with her friend Bhavya Lanka organised the first multi-designer expo, The Wedding Pop-up Shop at Novotel Vishakhapatnam Varun Beach. The two-day exhibition was inaugurated by Mallika Manoj Grandhi of Vaibhav Jewellers and Silpa Mallik of Kankatala. On display was the exclusive collection by weavers like Kaipse, Paithani and Benaras. Labels like Sravani Rao, Poish, Sowmya Akuri, Poornima NS participated besides Jatinmor Jewellers and Vasundhara fine Jewellers. “I am humbled with the response and thankful to all the people for making it a big success,” says Anjali. The show celebrated humanity and creativity. oct’19 | 24

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Happi Mobiles launched its 57th store with great fervour. It was inaugurated by actress Kajal Agarwal. The brand operates on four prime values, Happi employees, Happi customers, Happi associates & Happi environment. “We intend to open nearly 150 stores in the first year of operation,” said Krishna Pavan, CMD. “The store offers all brands of mobiles with exible EMI options and zero EMI rejection plans are available for the first time in the country,” said Kota Santosh, ED. An exciting gift of worth Rs.5 cr was also announced as Mega Festive Dhamaka scheme from 1st to 29th October.

AID TO HUMANITY INDIA GARNERS ENORMOUS RESPONSE Iglesia ni cristo, one of the world's top organisations in charity came with a mega programme for the first time in India. The Organisation distributed relief goods for over 25,000 needy people in Vizag, Vijayanagaram and Vijayawada. M.V.V Satyanarayana, MP, Dronam Raju Srinvas, Chairman, VMRDA, Glicerio B.Santos Jr,Bernard, General Auditor from Phillipins and Rajesh.P, Dr.Suneel were the chief guests. The event has entered Wonder Book, Genius Book and Barath Book of Records for the Biggest Charity Distribution of Goods in India. The event was managed by V-TEAM Entertainment Networks and red magazine was the magazine partner.

VEERU MAMA FELICITATED The Chairman of V Team Entertainment Networks India, Veeru Mama was honoured with Visishta Seva Puraskaram for his excellence in event management, charity and efforts for women empowerment. The award function “I Stand for Nation” was held in Taramati Baradhari Auditorium, Hyderabad. Sandhya Janak and Mirchi Madhavi, renowned film and TV artistes, Sudha Jain, Mrs Asia Pacific, Habeeb and Rathan Raj presented the award to Veeru Mama. “I am humbled by the honour bestowed on me and this gesture inspires me to take up more social causes and welfare activities,” said Veeru Mama, after receiving the award. oct’19 | 26

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red magazine as a part of red on a mission, screened historic epic of Mega Star Chiranjeevi’s 151st film Sye Raa. The premier show was held at Varun Inox Beach Road. Celebrities from various walks of life were there to watch the legends Chiranjeevi & Amitabh Bachchan unite for the revolt. They were all support for the unique welfare activity, taken up by red magazine. Proceeds of the screening will be utilised to distribute mobility equipment to the underprivileged, differently abled children. In step with the magazine’s charity initiative were Swathi Promoters, Sam’s Griddle, HiFi Entertainments and Iron Hill. Chandu Tippala, CMD, thanked all those who supported this noble cause.

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Visesha, an exclusive Fine Jewelry Boutique by Vaibhav Jewellers has organized an exhibition of limited edition jewellery and masterpieces at WelcomHotel Grand Bay. It had an array of stone-studded, antique, temple, fusion, pachi, diamond and platinum jewellery from Mumbai, Kolkata, Coimbatore, Rajasthan & Ahmadabad. The Golden Grandeur Temple miniature, made of 22kt gold of 5877.8 gm, was the highlight. “The response was quite encouraging as many Vizagiates picked up the never seen before jewellery,” said Raghunath, GM, Marketing, Vaibhav Jewellers.

MARRIOT KEEPS UP THE TRADITION The Marriot hotels, Fairfield by Marriot and Four Points by Sheraton, organised the 6th annual Run to Give 2019’ and it was agged off by Mantosh Chatterjee, GM. Operation Manager, Four Points Vani Carriappa & Director of Sales, Fairfield Marriot Mayoorakanth Sivalingam were the guests of honor. The objective of the event is to cultivate a people-first environment among the staff and to make them care for the communities where they do business. The run was held simultaneously in 23 countries and territories across the Asia Pacific. oct’19 | 32

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, s d o plifo ller

-pu d Sim w o a cr


ow mothers and wives can happily watch their daily soap or take a power nap, without an iota of guilt, even if they have not packed that mandatory dabba for their dear hubbys and children who spend their working day in Dwaraka Nagar. SimpliFoods Dwaraka stands welcoming them and satiates their hunger. It is a onestop destination for quality food and that too at affordable prices. It is a common practice to set up food courts in shopping malls, airports or educational campuses where you can drive-in and pick your take-away. Hosting a number of brands, these courts cater to heterogeneous crowds with varied demands. Giving his own twist to this practice, S.V.Siva Reddy, established a food court in the very commercial heart of the city. Armed with 26 years of experience as a consultant with senior business management, Siva brought the exotic tastes of The Pulao Bowl, The Fruit Story and The Chai Spot together.

Ulava Charu Pulao

Mango and Oreo with nuts Milk shake

The1000 sq. ft. place with 40 covers serves amazing food and the hottest Chicken Homestyle Pulao

selling. Each counter has its own speciality to talk of. The Pulao Bowl: It serves Veg and non-veg pulaos, starters like baby corn fingers and chicken keema balls, and also a combo of chole masala with two aloo parantha. The Fruit Story: Every fruit has its own story to tell. Try milkshakes and smoothies here and create your own story. red’s favorites are Jackfruit, Lichi, Strawberry and Brownie. The Chai Spot: From rich & strong flavour to a light fragrant taste- it offers an enviable range of tea. Black Currant Iced tea, Egg and Cheese Noodles, and Pizza Dosa are the most sought-after besides Momos. You can also order any of these delectable dishes on Swiggy or Zomato, or make a call to the food court. It will be delivered to your place.

Contact 8500520260/ 8500520860 TimingsThe Chai Spot- 6:30 am to 10:30am The Pulao Bowl & The Fruit Story 11:00am to 11:00pm | oct’19 | 36

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House of Risua



eeping up with the latest fashion trends is hard. From emulating celebrities to following fashion

publications on and off line, there are a lot of ways to do it. But that certainly involves quite a bit of your time and effort. Just to

classy selection of colours and

Giving a shot in the arm to the city’s

spare you of all that trouble, the young

furniture complement the gorgeous

fashion quotient, he introduces elite

couturier Aaron Borthwick has unveiled a

display of attires. They roped in a few

designer works from across the

rich palette of fashions in the nighbour-

local artists to complete the picture.

country and plans to replenish the

hood. His House of Risua houses ontrend garments and top-tier designs.

stock every month. Aaron has displayed his own label Aribo, a brand with beautiful and

“I work on appointment basis for

elegant couture. The wide range

customization. I am also ready with

includes western, indo-western and

my homework which helps me in

traditional apparels that promise au

understanding the client’s liking and

If the fare is rich, its backdrop is even

courant fashion and unconventional

demand,” says Aaron. Just hop in with

more awesome. Aaron acknowledges that

sophistication. While the collection of

the idea and leave the rest to him. You

his mother Supraja’s skills have only

saris is called Aribo Conscious, the

need not rummage the market to get

added to his own aesthetics to make the

gowns are referred to as Aribo Pret.

that right material, House of Risua

Located at the most happening locality, Lawsons Bay, it is a much sought-after address for all the fashionistas.

outlet look sophisticated and chic. The

does it for you. A strong team of 30 is there to think for you. “To take the store to Hyderabad in a year’s time and Aribo to multidesigner stores in other cities is on my to-do list,” says the young Aaron.

Timings- 10:30am to 7:30pm Contact- 9493000077 | oct’19 | 38

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Hygienic & Happening n the recent epidemic of opening


no surprise that the chefs’ shirts say,

and shutting cafes in the city, there

“I cook, therefore I am”.

Colony whose salt and pepper

While it is impossible to taste every

remains unchanged. Consistency is

dish on the menu booklet, some

has been one in Lawsons Bay

Broccoli Pizza

among the greatest factors in the

must-haves are Fish and chips,

restaurant-going experience. You

Broccoli pizza, and a glass of Kitkat

have to be able to know that the

cold coffee. It must be said that the

burger you so loved today will taste

taste does not come at the expense

equally good a year from now. This

of health. The café has been

seems to be the commitment and

thoroughly checked for its cooking

efforts of Nemalipuri Prasanth Kumar

and storage. As a result, it is now one

and Pramodh Sade, the new owners

of the very few restaurants that have

of Brew n Bistro.

been rated as hygiene-friendly by Swiggy, an online food delivery

The 22-seater Italian-themed café is

platform. A wall of positivity stands in

a vibrant space. A vast multi-paged

the center of the room, full of relatable

menu rests on your table. In the

text and quirky art, always ready to

space behind, two-three tables have

welcome you after an exhausting day.

been joined for a get-together or a Kit-kat Cold Coffee

party. On the tiniest table across from

Currently running discounts for

you, little children sit and stand and

students and army personnel, the

jump, trying to get their head across

café serves a vast number of foodies

a game of chess.

each day. Especially popular over the weekends are parties, as there is no

The food, too, is a delicious affair. It is

charge for the floor.

Timings- 11:00 am to 10:30 pm | Contact- 9642407239|9440373839

Classic Chicken Demi-glace | oct’19 | 39

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hy only walk in serene surroundings? You can even work-out in peace enjoying the nature’s bounty, seems to be the premise on which Dr.R.Kalyan Varma and his brother Rakesh Varma, CEO of Dream Labs software company, have designed their CRX Fitbay. No one has taken advantage of Vizag’s topographical beauty as this duo has done. The green building with its triangular shaped roof stands tall in the sprawling 4800sq.ft gym that facilitates both indoor and

outdoor activities. Located in the VUDA Health Arena, in Sector 9, MVP Colony, it not only attracts people from surrounding localities, but also regular walkers. The gym offers an impressive array of activities like fitness classes, work outs with cardio equipment, strength and cross-fit training, outdoor cycling on hybrid cycles, Xbox fun fitness and boxing. The huge open space is used for cross-fit training. A perfect blend of red, black and grey in the interiors, gives a positive vibe to the facility. The state-

of-the-art equipment includes the cross-fit rig and multi-purpose equipment which facilitates circuit training with focus on each and every muscle. The Virtual Boxing machine (Nexersys) from US is an exercise equipment that involves striking a body size target on many target pads. This is for people who don’t want a personal trainer. The curved treadmill functions according to the human speed. The gym has experienced instructors Raju, Ramesh, Srinu (Crossfit trainer) & Saroja (female trainer), besides 2 national level sportsmen Ashok (athlete for crossfit, speed and agility training) and Vinod (boxing). The CRX mobile app keeps track of activity & diet. They are coming up with CRX Food Bay & a related app for ordering food. It is charging mere Rs.16,999 for 2 years as a first year anniversary offer.

Contact- 7995738888 | Timings: 4:30am to 9:00pm | oct’19 | 40

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When in doubt, always go for

finest of diamonds to an array of

fusion”, is what the lady

precious stones. A fusion of

behind Vajr Jewels, Aruna

traditional and modern designs is

Masireddy believes. Along with

their forte and fills the shelves of

Venkat Masireddy, Sandeep

their Bridal Trousseau collection. can be given undivided attention to. And

Karanam and 20 years of experience in the Jewellery Retail

“Customer satisfaction is our main

when the jewellery box opens, the pieces

industry, she conceptualized the

motto,” adds Aruna, who ensures

that come out are bold, vivacious, and

golden showroom of Vajr.

that the entire process of crafting,

charming, but above all, they are unique,

designing and customizing is

and are sure to stand out in any room. It is

Vajr is a one-stop destination for

channeled to suit the customers’

this innovativeness that sets apart Vajr from

all your jewellery needs. Located

requirements. If that’s not enough,

other jewellery houses.

in Balaji Nagar, opposite Spicy

budget-friendly prices come to the

Venue, Siripuram, it justifiably

customers’ rescue as they shop

If you find yourself here, do not forget

boasts of expert craftsmanship

for one of the most expensive

to check the Jadau collection, and the

and exclusivity. It caters to a range

events of their lives- the wedding.

Kundan and Nakash collection.

of style choices & offers everything from the purest of gold and the

The 2500 sq.ft. forks into different chambers so that each customer

Contact- 9966446191, 9701440952 Timings- 11 AM to 8.30 PM | oct’19 | 42

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itness Edge at Pothinamallayya Palem was acknowledged for its

unrivaled success in providing the finest equipment and fitness knowledge to help its members achieve their individual health goals.


Extending its service and continuing with the same motto and zeal, Fitness Edge has opened yet another outlet in Kurmannapalem,

Steel Plant.



Whether your goal is to burn fat, tone,

machine, curve mills, Lat T bar row,

greet the clients with warmth and

add muscle, build strength, increase

chin dip machine, specially designed

smiles as she believes that the gym

flexibility or improve cardiovascular

abs crunch machine and cross fit

is a stress buster and the feel-good

health, here is the most dependable

equipment. The main attraction is the

experience should begin right from

gym. Why not? It is run by none other

steam and sauna bath, giving you the

the very doorstep.

than the beautiful Ramya Adimulam,

much needed relaxation after a heavy

who leads by example.

workout session.

For all the fitness lovers, it is a must go place. You must be there with

Spacious, the state of the art gym is

Highly qualified instructors and

your friends as the gym is offering

spread over 3,000 sq.ft and equipped

experienced personal trainers assist

a special discount of 15% if three

with world class equipment to offer

you to hit the floor and never let you

people enrol together.

you safe operations, functionality and

give up. Ramya personally trains the

better results.

staff and insists that they should

“People should be aware of the personal fitness and physical well-being which are intimately linked to longevity and the quality of one's life,” says Ramya, adding that it also reflects understandably on one’s performance at work and family. The gym has opened on a great note, enrolling a whopping number of members. The range of equipment at the gym includes the bicep tricep curl Contact 8523811991 Timings: 5:30 am to 11:30 am 4:00 pm to 9:30 pm

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emember when foreigners colonized India? Rough time, wasn’t it? Well, now they are colonizing our sweet old kajjikayalu (gujiya); but this colonization will imprison only hearts. Right here in MVP Sector 8, Tagged Café serves the calzone pizza, where Italian pizza stuffing fills the pocket of a steaming hot kajjikaya. Another fusion to spice up the regular old pizza palette is Tagged’s Cone Pizza. Think an ice cream cone, but with cheese and veggies for ice cream and a pizza base for cone. Now that’s what we are talking about! A successful year for Tagged Café in Madhapur Hyderabad prompted J.Murali Krishna to recreate it in his hometown, and out came a vibrant space of 1450 sq.ft., painted with coffee doodles and furnished with tree-trunk furniture.


Of course, there is more than pizza to it. The menu features a wide range of fried starters, baked desserts and grilled burgers. Not to leave out the creative flavours of shakes and ice creams, including Lonavali, Cookie and Cream and Kesar Pista. And no, health buffs, there is more than just aroma for you. A separate ‘Healthy Tagged’ menu offers OATS ice creams, Coconut Power smoothies, Chicken salads, and other yummy proteins.

Strawberry Waffle

The hangout space is a great place to catch some delicious food while engaging in a board game. Also a destination for get togethers, birthday parties and other social events, make sure you tag your bunch along.

Death by Chocolate Timings: 11:00 am to 10:30 pm Contact: 8553555888


Tagged Café

fried chicken burger | oct’19 | 46

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HERs ..


t is seldom that one finds a chic clinic of this standard in our cities. The look & layout of HER CLINIC is so aesthetically designed that the feel-good factor starts from the very doorstep. Dr. M.N.V.Pallavi, who is trained in laparoscopic surgery under the legendary Dr.Paul and vaginal re-constructive surgery under Dr.Pai Dungat, worked in hospitals like Tata Memorial and Manipal. Now the Chief Gynecologist & Obstetrician at OMNI RK Hospital, Dr.Pallavi has set up her own state-of-the-art HER CLINIC on VIP Road, next to Hotel Mantris. It is a first of its kind comprehensive clinic for women. Drawing inspiration from her mother Mrs.Usha Raju and her mentor Padmashri Dr.Manjula

Anagani, Dr.Pallavi has been nursing a dream of setting up a unique facility for women. A lot of planning and conceptualisation went into crafting the clinic that takes care of the health needs of a woman right from adolescence to menopause. Mothers-to-be are given that extra attention not only during the pregnancy and childbirth but also beyond. Besides experts in Gynecology and Obstetrics, the clinic has lady doctors from other specialities like Paedeatrics, Dermatology, General Medicine, Pain Management , Yoga & Nutrition. An inhouse ultrasound scan, laboratory and pharmacy complete the picture bringing all services under one

roof. Spread over 3000 sq. ft. the clinic offers professional medical services in the best and hygienic ambience. The plush clinic has spacious waiting area, a yoga room and a feeding room for lactating mothers. Pictures of accomplished women adorn the walls, inspiring women to follow their passion. HER CLINIC stands for Healing, Empowering and Respecting womanhood. The name itself defines its concept, a clinic designed by a woman and for women. The team that worked for establishing & running the clinic including the branding agent, interior designer, auditor, besides the staff, is composed of women.

Timings: 10:00 am to 8:00 pm Contact: 0891-4804807

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or a friend's birthday party, you want your little doll to stand out. This outlet, spread over 700 sq.ft, is surely a paradise for all mothers and women who can get their hands on latest trends and vogue. From studded lehengas to royal gowns, a stunning array of designer blouses to latest fashion, the

clothes here are an amalgamation of colours, glitter, embroidery, simplicity, royalty and style. Following her aesthetics and natural inclinations, Padmini started working


and a creator. After experimenting with

sure to make you a head-turner in the

dresses of her daughters and other

crowd. Also, an add-on is the interiors of

reams do come true, a phrase

with three principles - to give the best

that perfectly suits Padmini

styling, unique fit and finish, and on time

Ravindra, a couturiere, mother

delivery. Her one of its kind pieces is

members of her family for years, she

the store. Padmini herself designed her

finally translated her dream into a reality

boutique with bright floral patterns and

by setting up her designer destination,

well defined and segregated sections.

Made-Well in the prime location of the city, Waltair Club. The store brings along loads of surprises with a collection of exquisite and impeccable couture for girls and women.

Timings 11:00am to 8:00 pm Contact 9502723138/9866238494

The diligent team of seven workmen not only understands but also brings alive her ideas and designs. They work on maggam to take care of the finest details to match the expectations of Padmini,

Undoubtedly, choosing trendy outfits for

the perfectionist. It is little wonder, her

kids is fun. Moreover, who knows better

outlet has become the new favourite

than a parent what their little ones like to

haunt for the city’s fashionistas.

wear? Whether going for a family function oct’19 | 48

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of all time By Srishti Neotia


deep understanding of local tastes and preferences resulted in the creation of sensational designs which touched people’s heart and earned laurels. We are

talking of Saashri Jewellers, the designer boutique on VIP Road. The logo of a blue peacock candidly represents the store’s spirit. The array of jewellery featured is exquisite and is

certain to delight those who appreciate enduring beauty as each and every piece that comes from Saashri has to be a family heirloom. Owners Salva Fatima and Anil Kumar share a vision of excellence. “Saashri has always celebrated the individuality,

splendid & magnificent The long & luminous 22 carat gold bridal haaram is simply alluring. It displays an elaborate work with Goddess Laxmi, peacocks and embedded kundan stones. Do not miss the complementing earrings to which a jhumka can be attached for a heavy look or worn alone for a simple one. Weight- Neck piece- 175 gm

poise, grace and beauty of a woman by ornamenting her with the best. Our master craftsmen make sure that the jewellery becomes a part of you rather than an accessory. Our designs show how elegance, glamour & classical designs can be fused together to create something as unique as yourself,” says

Fatima. We list some pieces from her contemporary collection.

cocktail earrings A pretty pair of danglers can spruce up any outfit. A contemporary yet timeless piece with polki gives the bali regality, while the emeralds give it a touch of the earth. That, with a grid of pearls makes the bali an absolute heart stealer, and we swoon over it. Weight – 47 gm

contrast choker This classic diamond choker is to die for! A lining of emeralds in the center beautifully outlines the neck. Smooth pearl hangings give it a waterfall-like illusion.It is all you need for your next big day. Weight- 56.9 gm | Diamond- 7 carat Emerald- 16.8 carat | Pearl- 26 carat oct’19 | 50

deep nakash pendant Handcrafted with kundan and flawless unblemished pearls, it is the right match for a woman of strong spirit. The golden finish of pearls makes it richer and exquisite. Paired with the earrings, it makes a very interesting case for beauty and elegance. Weight Pendant - 60 gm

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Shoot by Dhana Vijay

By V. Sarada & NPS Siddharth







Replete with glitz and histrionics, today’s meet is like a well made Telugu

movie sans dance and music. I am sure it will be a total sell-out,” says the

Minister, drawing a good laugh and an uncanny parallel between films and the


well staged Business Consulate Meet hosted by AP Chambers of Commerce and


Department of Industry. While this is his on stage performance, giving a glimpse of




his quick wit and articulation, his off stage interview reveals his ability to wear his heart on his sleeve, of course without baring it all. After his party registered an unprecedented sweep in the recent elections, the second time MLA has no nerves being a first time minister. Mr.Mekapati Gowtham Reddy, Minister of Industries, Commerce, and Information Technology, believes the state has a lot to offer in terms of commerce and economy, and has vowed to put his best foot forward, with a oct’19 | 52

resolve to make the state and the city unleash their potential hitherto lying dormant.

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Change the Destiny

difficult to beat the economic hurdles.

Our per capita income is on the rise,

Coming from a family which played a

My government and I believe in

and a predicted migration from rural

pioneering role in the Vizag industrial

walking the talk to get this done.

to urban areas will give us that thrust

scene, I am surprised that this ‘jewel’ has remained unfound & unhoned by

if the people are enriched with skills

the earlier governments. It is a low

I would not be talking all this if

and education. You must admit that

hanging fruit that was untouched, let

I weren’t given a freehand. There is

our biggest strength lies in our people.

alone plucked. Back in those days

nodal level decentralized governance

too, it was more cosmopolitan when

with the Collectors being adequately

How do you reach out to people

compared to the likes of Hyderabad.

empowered to take decisions. Our

of different strata?

A vibrant city, with young population

leader has given us direction to think

If you have got a heart to listen to the

and dynamic culture, has to be a

free which in turn translates into

cries and pleas of people, you can

perfect platform for growth. The

positive and effective action.

work your way out. You may not

potential is huge and the opportunity is with us to put the city on the global map across multiple sectors. We are keen on setting up an IT policy for

to become an economic super power, Are you given a free hand?

Vizag. The priority of the government is to start branding Vizag even before branding Andhra Pradesh. A decade ago, if you asked someone who had lost a job in San Francisco, he would say ‘I have been Bangalored’. In

believe but some of the smartest FDIs

brains are out there and all you need

The process is going on, though it is

to do is to pick them up and let them

at a very nascent stage. It is too early

find solutions for their day to day

for me to jump the gun. It takes time

problems. No activity can be more

to understand and get accustomed to

gratifying and heart-warming than

each other. It has to be a win-win

serving people and knowing that a

situation. Foreign investors have

small policy you put in place can bring

multiple options across the globe and

a smile to thousands of people. It is a

our effort is to lure a good number of

different ball game.

coming days, if you put across the same question, he must retort “I’ve been Vizaged”.

FOR A PERSON LIKE ME, WHO WAS BORN WITH A SILVER SPOON IN Advantage Vizag Being accessible through sea, rail, road and air, Vizag has a great connectivity. If it is a strategic location



for the defence, its landscape is ideal for the PSUs. Nestled between the sea and the hills, the city is the focal growth point between the East and

them to our state. We have to present

If the majority of my electorate is

the South of India. This is a great lure

a clear and genuine picture of our

without the basic amenities, there is

to invest in infrastructure & the Vizag-

vision, with a special emphasis on the

a need for me to respond.

Chennai corridor is a positive add-on.

ease of doing business with us.

Lowest GDP growth rate in six

What is holding us back from

Our generation is a lot more

years. Time to worry?

the big leap?

accommodative to women. We

I see every unfavourable situation as

We are all set for the quantum jump.

believe we are equal partners. Agreed,

an opportunity. I quote the book

India is a strong player in the global

women still hesitate to enter the trade

Sapiens by Yuval Noah Harari- “Every

trade markets. It is spreading its wings

world. But there are, quite often, self-

time there was a challenge, homosa-

when the world is moving from global-

created road blocks. Once the women

piens grew in quantum.” Right from

isation to protectionism, which is a

break their shackles and shed their

the invention of wheel to the Renaissa

herculean task. We would be one of

inhibitions, you are bound to see

-nce to the IT revolution, a challenge

the biggest consuming economies in

wonders happening. Also, a lot of

is always an opportunity to grow. We

the world. Historically, innovators and

policing is being done to ensure the

belong to the generation X. Unless

early adapters have always been in

safety of the working women.

there is out of the box thinking, it is

the west owing to their income levels.

Women empowerment oct’19 | 53

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Describe power

Personal note

Power is a fallacy. If you are a

My better half Sri Kirthi is the

good human being, you are

most non-demanding partner

respected, irrespective of you

and perfect complement to me.

being in power or not. If you

She perfectly understands my

use your power to the people’s

commitment to people. My

advantage and betterment, you

daughter, Sai Ananya is study-

would be remembered post

ing at the Cornell University and

your tenure as well. Power is a

my son Arjun, is in 11th grade

responsibility. It is a misconce-

and is busy choosing his prom

ption that it lasts only if it is

date. I am more of a friend to

wielded and glorified.

both my children. Times have that there is a lot of friendly air

Everyone has a right to criticize.

between the parents & children.

People have given me their

This wasn’t the case when

mandate, and they should talk.

I was growing up.

Constructive criticism should be listened to and reected upon.


It is a chance to differ with your

Giving up on family time is a

own self and evolve. Being deaf eared to negativity and bashing helps as well. Working module

If you have got a heart to listen to the cries and pleas of people, you can work your way out. You may not believe but some of the smartest

brains are out there and all you need to do is to pick them up and let

them nd solutions for their day to day problems.

I share the same emotional plane. I let them micro manage, which includes communicating

taken while entering public life. So I should not and cannot crib or complain. I wouldn’t be here but for my family’s sacrifice and understanding.

with people while I handle the macro picture. I shouldn’t be doing something which I am not good at. I play to my strengths and let others do the rest.

Favourite Author: Jeffrey Archer

Unforgettable incident

Sport: Any sport which can potentially break my bones

It is no incident but a feeling. My father’s trust in me, though he was initially skeptical about my political entry. For a person like me, who was born with a silver spoon in the mouth, it could be quite daunting to enter a field where there wasn’t even


I have a core team with which

decision I have consciously

changed. I am happy to note Criticism

a wooden spoon available. But once I stepped in, I realized that I was very natural at it.

Film: Lucifer is the last one I really enjoyed Actor: Christian Bale Actress: The list is long and never ending Colour: Blue Attire: Casuals (Jeans and T-Shirt) Food: Explore everything and everywhere (right from a roadside shack to star hotel) Car: Range Rover (Autobiography)

Holiday destination: Ocean(Maldives), Forest(Jim Corbett), Hills(Himalayas) Day bird or nocturnal: Day bird, my day ends at 10:00 pm. How cool are you, rate yourself on a Scale of 10: 7 What makes you ... angry: Inefficiency … happy: My deeds are appreciated and people are benefitted … unhappy: Not my mood. But not getting my cup of tea may get me down One thing you cannot stay without: 90 mins work out in the gym oct’19 | 54

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Lions Club

WRITTEN By Jagruti Jaiswal



or ages, ‘the wall’ has been a symbol of generosity and kindness. Especially, for Europe and its benign dwellers, to whom it means a free cup of coffee. It is a norm in the town of Venice that when a café-goer orders a cup of coffee for the table, he orders one “for the wall” too. This means that a cup of coffee is sponsored by him and is up for grabs by any needy who walks in. A trend so perfectly in-tune with the altruistic subtext of the society never goes unnoticed.

Surrounded by hospitals all around, the Wall has been a benefiter of, apart from the deprived, a vast number of patients and their relatives who come to the city everyday in short notices and emergency. The ability to collect a required item from the Wall eases their di culties to a large extent.

Overseas from there, in India, the tunes of the bell have already started ringing, where Lions Club’s Sonia Chopra Jain, Board of Director, and K.V. Rao, Immediate Past President, developed the concept of ‘The Wall of Kindness’. About two months ago, the Wall of Kindness opened for the Vizag public, outside the Ramnagar premises of Lions Club. An open space for dropping unused goods if you have an excess, and collecting the goods if you have a scarcity, the Wall tries to eliminate all personal inhibitions, as it is unmonitored at all times. “Apart from clothes, we have people donating steel utensils, mattresses, bags, books, footwear, sometimes even rice cookers and pans. Anyone in requirement walks in and picks up what he wants. These take no time to get emptied, because every object you do not need has a person who does.”, says the Secretary, Mahesh M.Malla. The thought that people have the intention, as well as, the desire to donate, but just do not know how and where, resonates with all the members of the club.

Within 60 days of its initiation, t h e Wa l l h a s i n s p i r e d organizations in Bheemili and Gajuwaka to take forward the act of kindness. “We are only facilitators to this beautiful transaction among members of society,” says the benevolent President, N.V.V.S. Murthy.

Lions Club Visakhapatnam Waltair Main Road Ram Nagar Contact:0891-2550500

Lion Mahesh Lion K.V.Rao Lion N.V.V.S.Murthy oct’19 | 56

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at Reclaim Physio Home.

Dr.Bharath Kumar P V S R, Managing Director

becomes all the more significant,” affirms

erroneous and modern lifestyle, our presence

population and ailments, mostly caused by

healthcare. “With a phenomenal increase in

physiotherapist plays a pivotal role in the

and the hands of an artist,

scientist, the heart of a humanist

escribed as a man with the brain of a

By V. Sarada




The first step With a decade of experience in neuro rehabilitation, Bharat and his wife Dr.Sailaja, have enhanced the quality of life of innumerable patients and established one of its kind home in the state, which has been offering Post-hospitalization and In-patient Neuro Physiotherapy. It deals with rehabilitation of four streams- Neuro, Ortho, Paediatric and Geriatric. The clinic, spread over four oors with the state-of-the art devices & therapists and eminent doctors on its board, is a perfect asset to the City of Destiny.

research and innovation,” says Bharat.

enormous data base that can facilitate any

each and every case. So I have amassed an

treatment. I go an extra step and document

assess the condition before I plan any

study the patient’s medical history and

client’s health and needs. I thoroughly

each of them, taking into consideration the

renders each session unique. I address

“No two patients are ever similar. This

in his therapy.

importance of a two-way communication

obstinate language barrier, he stresses the

case in which he had to transcend an

easy rapport with his patients. Recalling a

factor often neglected) and in building an

competence lies in his ability to counsel (a

patient’s ‘Life even after Stroke’. His core

shoulder above others bringing hope into

mushroomed. But Bharat stands head and

physiotherapy clinics and centers have

Meeting the growing demand, a number of

Ex. Assistant Professor, VAPMS College of Physiotherapy Ex. Lecturer, Dr.VIPM College of Physiotherapy Conducts and promotes clinical research in Physiotherapy and Neurological rehabilitation, as a part of PhD program

• • •

Four Full time Physios & 10 support staff; Interferential Therapy, Ultra Sound; Shortwave Diathermy; Muscle Stimulator; Mechanical Traction; Body weight support; Motorized Treadmill; Rehab Cycle, Continuous Passive Movement etc.


Stroke, Cerebral Palsy, Brain or spinal cord damage from trauma, Sciatica, Parkinson’s disease, Post-Neurological/Orthopedic Surgeries, Gullian Barre Syndrome, Delayed Milestones/Growth issues in kids.


Personal note: Bharat seemed to have imparted such effective life lessons along with the curriculum, to her that Dr.Sailaja chose him as life partner. “My mother shared work place with Sailaja in my clinic and admired her even before I did,” says the happy husband. The young couple put their best foot forward with a soon-to-be realized dream of setting up a comprehensive institution of physiotherapy.

Future plans Turning this Reclaim Rehabilitation & Research Center into a complete teaching hospital and develop a service wing through the VSSV Trust.

Maa Guruvu garu, a tribute to his spiritual and revered Guruji, Sri Vijaya Durga Peethadhipati, Vedurupaka.

web: |

Visakhapatnam, Mob: 9966912389 / 9703074080

Contact info: Reclaim Physio Home, Plot# 181,Pithapuram Colony,

Chief Physiotherapist at Sri Sudha Physiotherapy Clinic

Director of Clinical Services LD Health Solutions


Besides Physiotherapy: Dr.Bharath Pudipeddi, besides offering professional services, strongly believes in giving back to society. He is the founder of ‘Vijaya Sundara Swadharma Vedika’, an NGO, which works on the principle of ‘Spiritual Patriotism’. An erudite scholar, he actively writes blogs on various topics and on Social Media Platforms. He also has penned a book

Myth: Physiotherapists mainly work with back and sports related injuries. Fact: They treat people suffering from physical problems arising from injury, disease, illness and ageing with an objective to alleviate pain and restore function or lessen the effects of any dysfunction.




For Mrs.Sarada, it was an unexpected birthday bash thrown by husband Ganta Srinivasa Rao, son Ravi Teja, daughter Poojitha, and some close friends. Novotel Convention, on this day, was full to the brim with a sea of well-wishers, family members and friends. Her surprise quotient increased as friends and relatives put on dancing shoes and performed for her. This was followed by a magnificent shadow act to portray her journey so far. Of course, before the highly awaited cake-cutting, there was another surprise. The guests took up the mic to share with everybody how Mrs.Sarada touched their lives. Among the many guests were Mr & Mrs Srikanth Jasti, Mr & Mrs Potluri Phanindra, Mr & Mrs Somnath, Mr & Mrs Lalam Bhaskar, Mr & Mrs Prudviraj, Mr & Mrs Kasi Viswanath, Mr & Mrs Mallik Kankatala, Mr & Mrs Pydah Krishna Prasad, Mrs Mallika, and Mrs. Sandhya Godey and Mrs Vijaya.

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GOWTHAMI GROUP celebrates Nidhissh Reddy's first birthday with gaiety at Waltair Club. Nidhissh’s grandparents S.R.K Reddy & Rani, Subbi Reddy & Baby, parents D.V Kartik Reddy & Vishwani played the perfect hosts. The mickey-mouse theme enchanted the guests. N.Sambasiva Rao - Ex D.G.P, Prof. P.V.G.D. Prasad Reddy, ViceChancellor, AU, Y.T.R Prasad, Additional SP Intelligence (Retd), Chandra Mouli, IAS (Retd.), YSRCP, Kuppam, Murgesh Kumar Singh, IPS, M.V.V Satyanara-yana, MP, Golla Babu Rao & Amarnath, MLAs & Dronamraju Srinivas, Chairman-VMRDA, Ravi, Ex-Chairman, VUDA, Vamsikrishna Srinivas, President-YSRCP (CITY), KK Raju of YSRCP, N.R.K Reddy, Kanthi Pictures, Suresh Babu, D.C.P – Crime, and K. Jaganmohan Reddy, MD-KCVR were present prominently. oct’19 | 64

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One Stop Family Store

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TAURUS Jun 21 – Jul 22


Jul 23 – Aug 22


Sep 23 – Oct 22




It is a good time to start a new venture. It is going to be a beneficial period financially and emotionally. Travel plans are likely to be lucrative. Singles might be blessed with their dream partners. The relationship between you and spouse will be harmonious and joyful. Though slight chances are there to have conflicts with your elders but make sure to keep children out of the chaos. Things will surely get back to normal in some time.

Social capabilities will take all your attention and time. Meeting new people and building a rapport with them will be on the top of your priority list. This, in turn, will play a major role in enhancing your success in all your endeavours. There could be a halt in your relationship with your loved ones, but do not fret as by the end of the day it is your family and friends who stand by you. Finances will be no problem because of the wise decisions you have taken in the past. Employees are likely to earn a good recognition and financial sops.

May 21-Jun 20


Independence is good, but it may derail your progress because of your attitude towards the fellow-mates. Try to maintain harmony at work place and avoid ego clashes. If you are in business, this is the best time to indulge in new ventures and climb that extra step of the ladder. Financial conditions will be in favour to support all your decisions. Singles will have an exciting love life. Married ones will also enjoy the romantic dinners and weekends. It is a great time to bond with your children and take them out for a holiday.


You will be more engaged in solving other people’s problems rather than focusing on your own. This might create disputes between you and your partner but don’t worry as your loving nature will bring a big smile to him/her. This could be the best time to try something new and exciting. Do not think of travelling as they may not yield any positive results. Finances will be a little tight for you because of your helping nature. Singles will enjoy their time without being committed in a relationship.

VIRGO Aug 23 – Sep 22


Be cautious while making statements at social gatherings as it might hit you back. Your relationships with others will bloom as you will try to channel out your social capabilities. Employees could make good hang out buddies. The strong willed can change many things in love sphere. Singles can count on success in new relationships, but only if they are willing to compromise. Finances will face no problem because of the wise decisions made in the past.

A high activity phase is indicated. Be dedicated to work and don’t let petty arguments with co-workers distract you. Tackle people tactfully to avoid ego clashes. Business gains are on the anvil. Pay attention to health. A balanced diet and detoxification will help you restore it. Keep a watch on what you say otherwise you could land in trouble. Travel plans could take you to faraway places that may enhance career prospects. Relationship between married couples will not be good. It is also not a suitable time for singles to enter into relationships.

Apr 20-May 20



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Nov 22 – Dec 21


Dec 22 – Jan 19


Jan 20 – Feb 18



Mar 21- Apr 19



This is probably the best time to make new friends and contacts. Try to attend all social gatherings as you may clinch a great business deal in one of them. Employees will have a fun time at the office as they will be rewarded for their work. But don’t just sit back and relax, as nothing is permanent. It is time singles experimented & explored new domains. Don’t rush to judge people you hardly know. The married should treat the near and dear with affection and warmth.

Career will grab all your attention. You will be ready to face the financial challenges that might block your way. Tradesmen are likely to close a few lucrative deals. It is time they take advantage of opportunities. Personal relations may face some upheavals because of your negligence. But do not fret, as your partners are bound to feel happy once you are successful. More rest and extra care will be required to keep that energy going. Travelling might bring in great results. Singles will experience love at first sight in one of those gatherings.

SCORPIO Employees must put their best foot


You need to think before making a commitment at work because there are possibilities of uncalled for things happening. Business people have to be extra cautious of the new deals which are in line. Financial crunch may not allow you to spend for that extra luxury but gradually things will fall in place. Singles should try not to get engaged in a relationship. Even the married may face a few problems but your continuous efforts and passion will resolve them. A holiday is sure to help in getting the romance back into your life.

Oct 23 – Nov 21







forward as their hard work and determination will only award them

ideas too. All your travels will bring in

staff aside and try to incorporate their

does help you. But do not leave your

risks in new deals or investments. It

waiting for. If you are in business, take

with the results they have been

great gains and results. Singles must think twice before entering into any relationship. Your health is going to be excellent; thanks to the balanced diet and exercise you follow.


There are achievements on the work front, but might face difficulties if not handled properly. Try to keep your calm. New opportunities await tradesmen. A lot of travelling is hinted at. Finances will be no problem. Singles, do not enter in a love relationship as you might get disheartened. Married, do not over-react to small fights. which might aggravate the situation. Your socialising skills will help you to fix your problems.

All your dreams are likely to come true. Your independent nature will give you the energy to achieve the goals and objectives. Employees can look for promotions. Your investments might block your finances but in the end, money will come your way. Singles will attract potential partners with whom they might have a longlasting relationship. Your charm will play a major role in your married life, despite your busy schedule. You may find a gap occurring between you and your children. Make all out efforts to build a bridge.

Feb 19 – Mar 20



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out new things. That is what keeps

I have a constant need to keep trying

I like to take up roles that excite me.

What kind of roles do you prefer?

this was different.

industry. So, we had to make sure

a lot of horror-comedies in the Tamil

the lead. Of late, there have been

Brahma, in which Tapasee played

remake of a Telugu film, Anando

there are also a couple of films with

very excited about the role . Then

getting into an athletic spirit and am

Nandi. This genre is new to me. I am

I have a sports film with Sampath

What’s next?

On luck and hard work because it was sensationalised. It

I feel that it somewhere lost its gush

against predatory behaviour. But

would be equally thrilling.

out and out action film. I am sure it

fun to play the baddy. The other is an

the female lead, but it is even more

interesting because it is nice to play

play the main antagonist, which is

Vishal. In one of them, I am going to

me driven and driving. I don't take up

On the MeToo Movement

work merely for commercial reasons. Because, at the end of the day, it comes down to your craft, and you The idea of the movement was to

It was always a dream to become should have been given due respect,

spread awareness and create fear

an actor, and I think I have been & should have been taken seriously.

have to be honest to it.

extremely lucky in terms of the

simply act upon the opportunities

Favourite fashion item: Shoes | Instagram or Facebook: Instagram |

First thing you look for in a person: Honesty

Favourite snack: Bhel puri | Spirit animal: Unicorn

opportunities I got and the amazing people I met. In fact, I got my first film when I was 15. I had met my producer at school. What are the

I got and work really hard on them.

Most used emoji: The dancing emoji | Fittest person in the industry:

odds? My role, in all this, was to

On the Telugu remake of Queen

Jacqueline Fernandez | One thing you would trade everything for: Going

opportunities I got and the amazing people I met.

I think I have been extremely lucky in terms of the

It was always a dream to become an actor, and

possession: My parents

back in time, and being 10 again | Most used app: WhatsApp | Prized

When I watched Queen, my first thought was- this should be made down South. I had loved the movie so much! Years later, when they did choose to remake the film, and it was offered to me, I was extremely happy. We attempted to make it authentically Telugu, so I really hope people like it. On Petromax Petromax is a horror comedy. It is a

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Photo Courtesy: FHM & jfW



looking for roles that excite you and take you out of your comfort zone. I believe that once you find it, you should never let it go. In this movie, I played the character of Lakshmi. Now, even though she is set in a very stereotypical time, she is strong and fierce. So, that had me intrigued in an instant. She is also a classical dancer, which meant I had to undergo a lot of Bharatnatyam training. This was challenging, because you just cannot go wrong. Not just because of the number of eyes that are going to be on you, but also out of your own sense of respect towards the dance form. But yes, I had a lot of support from my director and choreographers, and I believe people are going to relate with Lakshmi & take some of her back home. On Chiranjeevi and Amitabh Bachchan Mr. Bachchan looks magical in the film. And Chiru sir has such range and such presence that you can imagine how nervous I must have been during our first scene together. They are superstars of

On Sye Raa One thing about Sye Raa that I must applaud is that it has a thrilling screenplay. You are constantly on the edge of your seat. Secondly, it has a talented line-up of actors from across all the industries. It is, in true sense, a pan-Indian film. I personally feel like it is a once-in-a-lifetime opportunity to be a part of something that is scaled so big. Another thing I am excited about is my look. It is very different from what I have done till date. There are extensive lehengas & Indian couture, and a lot of attention-todetail. So, I do hope people enjoy watching it as much as we enjoyed making it. The film is a magnum opus. Were you nervous? Before the release of the film, there were butteries. But then again, there was a larger sense of belief as here is a story that the entire team has been passionate about sharing. Chiranjeevi sir, Ram Charan, in fact the whole cast and crew, have worked so hard to put it on the celluloid. Tell us about your character As an actor, you are always

our age, and yet you can see how they do not shy away from taking up different roles and going to any length for that perfect shot. So, that was one of the many learnings I took from them.

On difference between the north and south cinema This year I have a period film in Telugu (Sye Raa), an action film in Tamil (Action), a love story in Hindi (Bole Chudiyan), and a Horror Comedy in Tamil (Petromax). Hence you know where I am coming from when I say that it does not matter what language you create content in, as long as it is good. Especially after the epic Baahubali, I feel, the lines have been blurred between both the industries.

On Criticism A great responsibility comes with an actor’s job, and I believe that because we get so much love and affection, we should also be open to a little criticism.

On working with Nawazuddin Siddiqui For Bole Chudiyan, I had to share the screen with Nawazuddin Siddiqui. I had always been intrigued by his persona, because his characters are so serene and complex. But when I met him on set, he instantly put me at ease with his simplicity. He was so approachable and easy-going that we hit it off at once.

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With one magnum opus after the other, the dewy-eyed Tamannaah knows just what she wants from the dynamic-spirited world of cinema. Donning hats of numerous fits and colours, she has more than 60 movies to her credit today and keeps adding more. With a body of work that overlooks borders and spans across industries, Tamannaah continues to inspire a generation of movie-goers who look for strong female characters. Her new project, Sye Raa has her stepping into the shoes (or should we say, traditional jutties) of Lakshmi, a no-nonsense, fierce and robust individual who had contributed significantly to India’s freedom struggle.

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A great responsibility comes with an actor’s job, and I believe that because we get so much love and affection, we should also be open to a little criticism.

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What are 3 significant milestones in your journey so far? Styling brings in small achievements everyday and every new event is a milestone. Most significant of the milestones in my professional journey was styling Freida Pinto for the Vanity Fair Oscar Party. How do you balance your professional & personal life? Styling as a profession is very taxing. There are too many last minute things and it is very difficult to maintain a balance. So I advise freshers entering the field to stay focused, give it the best shot and keep taking holidays because that never hurts.

The curation of our show is such that no two designers do the same thing. That way we try to make sure there is always something for everyone. What is your partnership with Ashi like? What is the key to a successful partnership? Ashi is more business oriented and structured, while I am more creative. We strike a perfect balance to complete the circle and I feel that is all you need to excel. The mantra is very simple and it is communication, communication and communication.

kids wear, invites, skin care products and much more. It is everything you need and it is your one stop destination. Where do you see The Dhoom Dhaam Weddings in five years? We currently do shows in four cities. In the next five years we would like to explore as many new cities as possible. We want to ultimately take our venture The Dhoom Dhaam Weddings to the next level globally.

Tell me about your latest project? The last project we took up was the campaign shoot for The Dhoom Dhaam Trunk Show. It was shot by The House of Pixels, directed by Kshtij Kankaria and styled by me. We created some looks with the designers participating at our trunk show. The inspiration was to create something classy. Planning shoots is always fun.

Three things not a lot of people know about you. In the day and age of social media, I think people know everything about you, hahaha! What is The Dhoom Dhaam Weddings’s creative philosophy? We believe in showcasing premium and talented designers from across the country. Besides that we also encourage a lot of new comers.

Tell us about your unique The Dhoom Dhaam Trunk Show The Dhoom Dhaam Trunk Show brings to you everything festive under one roof. It covers all your needs including festive and wedding wear, trousseau, bags accessories, footwear, home décor,

What is the secret of The Dhoom Dhaam Weddings’ success? We try our best to create versatility.

It’s always fun to style people because it’s like

playing dress up and who doesn’t love that. I don’t

We try our best to be versatile. style, so every experience is a new one.

really have a favourite. All of them have a different The curation of our show is such that no two designers do the same thing. That way we try to make sure there is something for everyone.

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stylist Tanya Ghavri


Fest Have a

blast By Pratika Yashaswi


edding season is round the corner and there are two names you should know


before you step out shopping- Tanya

Ghavri and Ashi Dua Sara. Celebrity stylist Tanya Ghavri and movie producer Ashi Dua Sara make for a deadly combination. Both are massively talented powerhouses of creativity. Tanya has worked with some of the biggest names in fashion and Bollywood and Ashi, the founder and director of “Flying Unicorn Entertainment” in Mumbai, has written scripts for

Describe your personal style.

Eventually, I would also like to

strategic brain of the business, Tanya is the creative

The Dhoom Dhaam Weddings.

stylist women can’t do without. While Ashi is the

experience is a new one.

of us. Thus began the journey of

clients’ needs has established her as a wedding

Every day is a new day and every

been an area of interest for both

Gitanjali, Pepsi, and Lakme. Her understanding of

of them have different styles.

ings and festivities. It has always

associated with brands like L’Oréal, Titan, Reebok,

I don’t really have a favourite. All

venture that focused on wedd-

Bhatt, Kareena Kapoor and Madhuri Dixit. She is

up and who doesn’t love that.

friend Ashi suggested we start a

several celebrities including Aishwarya Rai, Alia

because it is like playing dress

for a long time, but then my best

Tanya has built up an impressive portfolio featuring

It is always fun to style people

I have been working as a stylist

a bride or her family can be found at the Trunk Show.

is your favourite?

entrepreneur been like?

across India under one roof. Any conceivable need for

You work with celebrities. Who

What has your journey as an

India. The event showcases premium designers

falls to my lot.

enjoyed every bit of it.

Dhoom Dhaam Trunk Show, a one-stop affair for

lookbooks, fashion shows, etc,

that it was my calling and I really

They also curate festive exhibitions. This year, The

have on board. Styling drives,

studied styling at SNDT. I realised

books, commercials and even production for shoots.

handpick all the designers we

design student in Parsons. I then

styling (of course), fashion shows, campaigns, look

We organize exhibitions and

towards designing and was a

Weddings. It offers a plethora of fashion services-

Dhaam Weddings?

I have always had an inclination

created a blast (literally)-The Dhoom Dhaam

What’s your role at The Dhoom

How did it all begin?

best friends got together to start a company, it

films like Bombay Talkies and Ghazi. So, when the two

My personal style is definitely

start my own label soon.

driving force. Tanya tells us about their work.

trousseau and festive shopping, has travelled all over

minimal and effortless chic.

`50/OCTOBER - NOVEMBER 2019 - VOL. 08 | ISSUE 11

















much needed visibility on the cyber space





TRENDY Tâmânnââh





hile AP Chief Minister had taken away the cocktail glasses from private players’ hands, Telangana Chief Minister KCR seems to be toasting the arrival of private players on board, sacking the protesting thousands of Telangana State Road Transport Corporation staff. He says that the measure is to reinforce the state coffers. But the sacked employees refuse to bow down to any pressure and insist that KCR is planning to



Friendship seems to be a theme of this issue as we talk of yet another duo. Celebrity stylist Tanya Ghavri and movie producer Ashi Dua Sara got together to oat The Dhoom Dhaam Weddings. It offers a varied range of services. The common thread running through them is creativity and aesthetics. Get to know the secret of their success

Strong and long-lasting friendships are hard to come by, and those that survive business relationships are a rarity. Anusha and Abhinaya show us how it is done. Fashionistas across the globe swear by their taste and touch. Designers talk of their brand Stylus.

Tamannaah shows us again in Sye Raa that to love the camera, you must forget about it. She fills up our Haute page with candour. She has surprised us time and again with her roles and skills.

privatise RTC, showing the strike as a pretext. It has to be seen how this issue will be sorted out.

Chandra Mouli Tippala, Publisher

It is great fun to burst crackers, but the next morning is certainly not a great sight. Lighten lives up, sans noise. Have a great Diwali, keeping environment in mind.

We have the regular fare our readers love, like Reviews and Buzz, that bring the latest happenings and happening places to you.

In Trade Astus is a team of crafters, tailoring complete digital image solutions for brands. They know all about the cyberspace trends like the back of their hand and Kuriti Prabhu Naidu, founder and CEO of Astus Digital tells us his story.

straight from our Stylist column. There cannot be a more opportune time than the present to talk of them as the festival season is in full swing.

The fight is never about grapes or lettuce. It is always about people.

Most companies that go through layoffs are never the same.

Accounts & Admin K Sailaja

Sr. Executives-Marketing M V Raju Murthy

Sr. Manager Sales & Marketing Arzoo Shameem N P S Siddharth

Asst. Manager Advertising Jagadeeswara Reddy K Niranjan P Arjun

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writers Pratika Yashaswi Jagruti Jaiswal Srishti Neotia

Editor-in-Chief V Sarada

Executive Director T V Vijaya Kumari

Publisher Chandra Mouli Tippala



Ronak & Khushbu

Karishma & Namit

Divya Kedia


Neena Jain

Indians absolutely love their dry fruits & spices, and luxury fine foods brand Arome is here to indulge them. From delighting your palatte with a dry fruit and condiments collection to pampering your body with spa products, options are endless. The brand launched its first branch outside of Maharashtra in Hyderabad’s Banjara Hills, which they celebrated over two days. The store was inaugurated by Upasana Konidela, an excellent choice: she’s a gen-next entrepreneur committed to healthy living, whose own fitness transformation is worthy of praise.



Gajendar & Prerna Nanda & Sachin

Ankita & Sakshi

Brij Gopal & Deepali

Srigopal Dodiya & Reena

Anup & Koyal Chandak

DHAMAAL AND FASHION Andhra Pradeshik Maheshwari Yuva Sangathan held Tambola Dhamaal II, an event with the motto to provide educational help to needy students, at SS Conventions in Shamshabad. Among the programmes were the party game Tambola and a fashion show. It was a great way to spend time with family and friends. There was also a special appearance by model, blogger and actress Neha Malik.


Sakshi oct’19 | 10

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Ashwini & Laveena

Namrata Sonali

Praveen & Sneha

Sunila Reddy & Pallavi

On International Coffee Day (1st Oct), Van Lavino Cafe at Road No. 36 Jubilee Hills, organised a tasting session of handpicked coffees and patisserie products. Coffee entrepreneur, roaster, and brewer Karan Kurra Kishan of GOAT coffee, presented his selection of robustas and arabica to entice and surprise the coffee drinkers. Discerning coffee enthusiasts had a great time sharing their love for coffee with other like-minded folks and also trying out Van Lavino’s various offerings.



Nandini Rai



India’s most trusted and well-known jewellery brand – TBZ The Original (Tribhovandas Bhimji Zaveri Limited) with a rich legacy of over 150 years, launched new festive collections which local jewellery lovers have been awaiting eagerly, celebrities included. As usual the collections are intricate, gorgeous and made with the finest craftsmanship, says Naveed – South Area Business Manager of the TBZ brand. Among those at the inauguration were stars from Bollywood and Tollywood and the city’s most eminent socialites.


Ashu Reddy


South India’s largest footwear destination, Centro, celebrated its 10th Anniversary in style with great offers and freebies. Winner of Femina Miss India 2019, Suman Rao, graced the celebrations and also unveiled the new line of wedding & festive footwear collection. Veda, Director of Sourcing at Centro said a bad selection of shoes can ruin a great wedding. “Most brides wind up barefoot on a dirty dance oor at the end of the wedding celebrations. That’s no way to ring in your nuptials, is it?” Introducing more than 31 new chic styles for the festive and wedding range, Centro showcased a mesmerising and comfortable line for men and women.

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Mallik & Silpa Kankatala

Hospitality giant Novotel in tie up with Y Axis presented Hyderabad Walks, a charitable event for Heal A Child Foundation, which gives financial support to children who cannot afford medical treatment for critical illnesses. Friends of the Heal A Child Foundation walked the ramp as part of an annual fashion show to raise funds for the benevolent gesture. The event was held at Hyderabad International Convention Center. Sufi singer Adil Hussaini enthralled the audience with his impeccable performance.

Namrata Shirodkar

Lakshmi & Ravi Paruchuri




Shilpa Reddy Girish & Shruthi Malpani

Ruchi & Jayesh Ranjan Parvathi Reddy

Keerty Reddy Masood & Seema Hussain

Manish Dayya Nita & Dinesh Patel

Rohini Reddy oct’19 | 14

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Samantha Akkineni

Renowned couturiers Shyamal & Bhumika have launched a sprawling 5,000 sq. ft. flagship store in Banjara Hills. A fashion show was held on the occasion. The showstopper Samantha said “Shyamal and Bhumika are in the right place at the right time. I am feeling like a princess in this outfit, which is seminal and at the same time not overdone.” The store has a distinct look of an old haveli with wall carvings. It stocks statement ensembles from the latest Couture & Bridal collections, Memoirs of a Maharani and The Renaissance Muse.

Sabiha Ali




Sharmila, Amita, Renu Swaroop & Aditi


Vinita & Navneet Pittie




Vivek & Aditi

Shilpakalavedika, the grand arts venue, recently witnessed a delightful evening with the performance of the Ramayan by Shriram Bharatiya Kala Kendra, New Delhi. The event was intended as a fund-raiser for the education of the girl child, and was organised along with KARVY and Art Causes. Donor passes ranged from Rs. 500 to Rs.10,000. Vandana oct’19 | 18

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Maya Patel

Anjani Shah




Dr. Geethanjali

Sanskruti Ladies Organisation always strives to host exciting and unique programmes depicting India’s rich culture and heritage. With Baa-Bapu, they went an extra mile, inviting Mahatma Gandhi’s great grandson Tushar Gandhi to Bapu Ghat on 18th September, ahead of the great man’s birth anniversary at Langar House. Also at the event was a showcase of khadi outfits designed by Konda Kavitha Reddy, the empaneled designer of KVIC. The dress code too, was of course Khadi, in spirit of Swarajya and patriotism.

Dr Madhurima Reddy


Pushyami Duvvuri

Tanushree Ishani & Pooja Karegoudar



Tushar Gandhi


Konda Kavitha Reddy

Super Women India is a charity organisation and it aims to help women empower themselves. It was founded by Geetanjali Reddy and it holds an annual one-day awards event to encourage outstanding performance in many fields. Season 4 of the ceremony & a national conference on entrepreneurship was held at Daspalla Hotel in Jubilee Hills, and as expected, the event was attended by the who’s who of tinsel town. Among the chief guests in attendance were Malla Reddy, Magunta Sreenivasulu Reddy, Mayor Bonthu Rammohan, and Deputy Mayor Baba Faisuddin.

Sourav Dasgupta

Sumitha Srimal


Zeny Husna

Dr Hari Kumar

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Kamini Saraf

Swati & Sunaina

Indira Reddy

Bunty Bajaj


GAZING AT GYASER Swati and Sunaina are a name to reckon with in the world of Benarasi Saris. If you are looking for authentic Gold and Silver Zari, there are few sources more credible than this Kolkata brand, which prizes originality and creativity above all else. Every creation is one of a kind and the designs are never repeated. To safeguard the originality of the designs, the looms are destroyed after every collection. Their latest collection Gyaser, was on display at Garden Room, Hotel Taj Krishna, and the designs held all customers in thrall.

Kalyan & Chitra

Subhash & Sowjanya

Prasad & Jhansi

KEEP LOVING MORE KLM (Keep Loving More) opened its 13th fashion mall at A.S. Rao Nagar, Hyderabad. Tollywood heartthrob Vijay Devarakonda inaugurated this new shopping hub saying, “It is sure to enjoy a special place in the hearts of the city’s fashion lovers.” KLM Fashion Mall is poised to be a one-stop-shop for the fashion demands of the entire family - from newborns to the elderly. The brand boasts of a mind-boggling range of daily wear and party wear with over 2,00,000 styles at prices beginning at just Rs. 250.

BEAT THE BITE R.S. Brothers, one of South India's most successful chains of family shopping malls, on the occasion of Mahatma Gandhi's 150th birth anniversary, gave away 10,000 saplings of lemongrass to its customers. The lemongrass plant contains citronella, a natural oil that keeps mosquitoes away. This is a part of Beat the Bite, their awareness initiative, that is expected to engage its customers & educate them on importance of green cover in cities as well as beating diseases spread by mosquitoes. oct’19 | 20

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Harleen & Seema


Divya Verma


Esha Hindocha

Sushila Bakodia

With over 75 master designers and over 80,000 contemporary and traditional designs to choose from, TRENDZ– India’s Premium Exhibition and Sale for women was a delightful place to be. Film Actress Nikita Bisht inaugurated the event, commending the range and freshness of the work on display. “One does find it difficult to ignore the products. What is more appealing is that they cater to both traditional and modern tastes. There is newness to the exhibits as a whole,” she said.


GARBA GALORE Bina Mehta Swathi


Rina Hindocha

Garba dancer and choreographer Bina Mehta is all about keeping alive this rich art form in the age of EDM, and Hyderabad eagerly awaits her events. Ahead of Navratri & Dussehra she held a vibrant event at The Park, Somajiguda on Raj Bhavan Road. The scintillating performances from the dazzling danseuse herself held the audience’s attention. A high tea was the fitting finale of the event.

Sudha Jain oct’19 | 22

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FITNESS one key element involved- play. And


quality standards and TRAIN DIFFERENT® a

though play may not be what you

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t’s hard to develop a solid


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Technology for



or centuries, one’s physical beauty was at the mercy of time and homemade remedies. These days, technology is the

biggest advantage. Hyderabadis can find it at

Personiks, a leading chain of clinics specialising

during weight management proc-

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Personiks’ motto is beauty with care and all the services and customer relations are designed

a surgeon who has vast & varied experience performing hundreds of surgeries across India.

in cosmetic surgery and aesthetic procedures. Offering a combination of innovative technology and medical expertise, it provides solutions relating to plastic surgery, weight management, body shaping and medical spas. We would all like to get in better shape without struggling for it. Personiks offers a unique laser liposuction treatment for body contouring that requires no stitches. It is also one of a handful of clinics to use BeautiFill, a fat grafting technique that re-purposes fat cells extracted from the body

5th floor, PV Priya Centre, Sreelakshminagar Colony, Near Marrichettu Junction, Manikonda, Hyderabad, Telangana - 500089 2nd floor, Above Value Mart, Kondapur, Hyderabad, Telangana - 500084 Timings: Mon-Sun: 9:00 am-8:00 pm Contact: 099892 66612 oct’19 | 25

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t r a l i a n ing k l a t


he t o d


ollution and a rapidly worsening climate are extremely unkind to skin and hair, so when it comes to anything related to beauty or cosmetics, you always want to be sure that you are only putting the cleanest, healthiest and best-quality stuff in contact with your body. Why should it be any different with nails? Beautiful nails are after all an extremely delicate sign of sophistication. When they are well-done, they can infuse a sense of confidence and charisma that can make all the difference in a first impression.

customer satisfaction first. They use high-end, hospital-grade products from brands like OPI and Essie to make sure of their clients’ safety & health. Manicures, pedicures, nail extensions, gel polishing, and even lash extensions are offered here. Your hands and eyelashes

will be in (pardon the pun) good hands. Nail Talk was first launched three years ago by the trio Shravya Reddy, Nikhila Reddy, and Thulasi Juvvadi. It is available in two locations to ensure that this service can be reached to as many customers as possible.

At Nail Talk in the city’s upmarket Jubilee Hills-Banjara Hills neighbourhood, you will be welcomed to a conscious world of nail care– a place where beauty is nurtured with safe, natural and effective products. Like any good salon service, Nail Talk makes it a point to put

Nail Talk Banjara Hills: H.No.8-2-335/3, Rd. No. 5, Green Valley, Lane Next to TV 9 Office, Banjara Hills, Hyderabad, Telangana 500034. M: 9390749558 Nail Talk Jubilee Hills: 9550890419 Plot No. 715, 2nd Floor, KVR Holdings Building, Opposite Croma, Rd No. 36, Jubilee Hills, Hyderabad, Telangana 500033 Timings for both stores: 11:00 am - 8.30 pm

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Location: All stars dentistry and cosmetology Naseem villa,Road no 8,banjara hills, Beside Royal 1apartments.

Clinic timings:10:00am -9:00 pm Official contact no: 9032320956 oct’19 | 27

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By Pratika Yashaswi




nusha Iragavarapu (I) and Abhinaya Ravella (R) are friendship goals. Both driven and ambitious women, they run a beautiful brand together,

even as they live on opposite sides of the world. Anusha lives in Hyderabad, while Abhinaya lives in the US. Their brainchild, Stylus, is dedicated to providing women with customizable, unique, luxury wedding and special occasion dresses. The duo believes strongly in designing for the real Indian woman to fit her body, her

aspirations, and her design sensibilities. They believe Anusha Iragavarapu

beauty is in the details like luxurious fabrics, timeless styles, high-quality craftsmanship with modern cuts. With purposeful design at its roots, & watered by a solid

How did it start? I: I was working in an MNC as a pharmacologist but I would often wonder ‘Is this all?’ I did not like the idea of following others. I have always dreamt of running my own business, working in an “open” setting, and providing employment. That was how it all started.

pharma company. However, my passion for fashion led me here. It was not an easy step to leave a big fat paycheck to pursue my inclinations. It is all the more difficult when you have to start from scratch in an entirely different field. Yet, I went where my heart took me.

R: I was a fashion enthusiast right from the beginning and I used to play dress up all the time during childhood. At the same time, I was also good at academics. I was a gold medalist in my undergrad in Pondicherry University. I followed it up with a masters from Andhra University. I started my career with a leading

Describe your first steps in the world of fashion R: I was about to get married. Naturally, I wanted it to be a perfect day. My friend Anusha and I decided on a particular look and we then went on a quest to find that ideal dress. We looked everywhere, from regular stores to boutiques and even luxury labels but

partnership, the brand has flowered. The duo have styled celebrities and an impressive clientele from across the globe. Stylus started during the most festive and creatively fertile times of a woman’s life, a wedding. Abhinaya’s, to be specific. Find out more about them.

finally settled down to make it on our own. We knew we were taking a risk but we pursued every step with all zeal. We handled everything ourselves- from talking to fabric manufacturers, getting it dyed to perfection, scout -ing for embellishments, to finally getting it stitched. At my wedding, everyone was asking me where I got the dress from. That got the ball rolling. Anusha and I started getting requests from friends and family members to design something for them too. We started making these dresses on weekends & putting them up on Facebook. Orders started flowing in from friends, then friends of friends, and eventually complete strangers. That was when we thought, “Maybe we should do this full time.” oct’19 | 30

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Tell us about your first collection. I: It was woven around dreams and was about creamy whites & pastel shades. The rush of creating something unique was amazing as we did it in 5 weeks.

R: The palette was full of celebratory shades of reds, greens, and yellows and looked towards nature & geometry for pattern inspiration. Inspiration behind your latest line In our latest collection Brissa, we have shifted from the bridal line, which is our forte and focused on the woman who balances many things. We went with fashion-forward motifs and minimalistic embellishments for an understated elegance. They can be standalone pieces or combined with accessories for a grander look on special occasions. USP R: Confidence. We design for a typical Indian girl, not for size 4 models. We want them to feel confident. The dress should accentuate her personality. How did Hyderabad receive Stylus? I: Hyderabad is a great market and its people are eager for change. They celebrate every event. However, over 50% of our orders are shipped out, and a significant chunk to the US. Where do you see Stylus in 5 years? R: Among the top designers in India, and as an international brand. We want to push the envelope on providing a great shopping experience through social media.

Any advice for young aspirants? R&I: Formal education is not necessary. You have to be prepared to take risks, and learn from them. You have to rely on practical knowledge as fashion is always changing by definition. How is the journey till now? R & I: When we opened our studio, we didn’t know anything about running a business but we had confidence that we would make it work. As our brand grew organically, celebrities started approaching us. Seeing celebs flaunt our creation on live TV is satisfying. We are also proud of our ability to give a perfect fit to clients who interact with us only through social media. Our large global clientele is a testimony for that. How do you balance professional and personal life? R & I: We plan well in advance. Running a business in a creative field can be very demanding. It is about finding and seizing the best moments as and when they come. It is very important to have a routine that leaves you enough time for unwinding and quality family time.

by being available for our international clientele across time zones. We have to make the best use of technology to collaborate efficiently. What are those three things not a lot of people know about you? I: I am a very practical person and a bit of an introvert. My most favourite way to spend a holiday is to spend time at home with family and close friends. R: I am fun loving, adventurous, and I am a huge travel freak. Describe your personal style I: For me, comfort is of utmost priority. I try to be minimalistic in my choices but I never compromise on elegance and grace. Pastel shades are my favourite. R: I believe life itself is a celebration. So I like to dress myself up as if everyday is a celebration. This reflects in outfits I make as well. I love making outfits with bright colours and intricate hand embroi -dery. Royalty & elegance are my forte.

How do you manage working with a partner in a different country? R&I: Basically, the difference in time zones is demanding, but we have managed to use it to our advantage

When we design, we design for a typical Indian girl, not for size four models. We want women to feel confident when they wear our clothing. The dress should accentuate the woman’s personality. Your fashion choices should give you confidence. Abhinaya Ravella oct’19 | 31

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Digital presence is now the storefront of the internet age. Every corner of the web is now a potential conversion opportunity. The field is changing so fast that one cannot afford to be uninformed. The best thing for brands is to get in touch with a digital firm and if you’re looking to hire, go for Astus. Astus is a team of digital crafters,

Kuriti Prabhu Naidu team posts practical tips that you can apply on your own. If you like the results, hire them.

tailoring complete digital image solutions for brands. They believe in keeping up with cyberspace trends while paying attention to aesthetics for the best solutions. If you’re looking to be a cut above the clutter, you must go for it. On their Facebook account you can get a taste of the insights you have for hire. Every now and then, the

Tech), founder and CEO of ASTUS DIGITAL says,“Having worked for digital marketing agencies in the past, I see a huge potential in small and medium scale businesses profiting from appropriate digital exposure. This made me start out on my own. As a start-up, we know that struggle is imminent but patience is all we need. I believe the right opportunities in life will come only at the right time. The secret to success is in trusting that your ideas can work and your dreams will come true. Out of the box thinking will help you create and innovate.”

“Each person engaging in your social media posts, searching you or visiting your website, is actually walking in through the virtual front door of your business. Your brand must be attuned to the preferences of the customer base and your digital product display must appeal to the sensibilities of the target audience, instead of being just a hard selling tool. We help you in putting your best foot forward with our bespoke digital management services,” says Prabhu, the man at the helm. Kuriti Prabhu Naidu (B.Tech M.

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