`50/JULY - AUGUST 2019 - VOL. 08 | ISSUE 08 VIZAG
VENU OF PAVAN BUILDERS
SAROJINI
GROUP ON THE TOP
earning expertise in FERRO-ALLOY PLANTS
INTO TRADE, WELFARE & SPIRITUAL LIFE
GOING BACK TO THE
CENTURION
VARSITY
ROOTS
BAY PARK SHOWS PATH TO HEALTHY LIFE
PROF.RAJU
STRESSES ON SKILLS
IN THE
FRESH
MARKET
WATCH OUT FOR NEW OUTLETS
AKKINENI LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY EVENTS REVIEWS FOOD PARTIES
NOTE
inance Minister B. Rajendranath Reddy presented YSRCP’s maiden Budget in the Assembly. It is described as an all appeasing one with something for everyone. Chief Minister Y.S.Jagan seems to have once again proved that he is a political administrator who can balance both the aspects –politics and administration with equal aplomb. He seems to have set the tone of the budget to clearly earn farmers’ goodwill, announcing a slew of welfare schemes. There are glad tidings for the City of
F
PUBLISHER’S
The City of Destiny seems to be consistently attracting innumerable tradesmen. The mushrooming outlets, commercial or otherwise, stand testimony to it. Leaving aside the question ‘Why so?’, we tell you ‘Who’ all are in.
You can check out what Career options you will find at the end of IIAM corridors.
Vice-Chancellor of Centurion University Col.Prof.G.S.N.Raju is committed to sending out industryready students, imparting the required skills. He talks of the all out efforts his mighty institute is doing to reach education even to not-so-rich students in the Campus column.
that bring much-need help and support to senior citizens.
Mr.Venu Gopala Krishna Murthy has not only been a highly successful I conclude, wishing the rain God businessman, but also a popular showers us adequately to keep us social activist. Giving it back to and the Earth hydrated. society has always been part of his Life. Having inherited the bone of philanthropy from his father, he oated Sneha Sandhya and Age Care Foundation, two organisations Chandra Mouli Tippala, Publisher
Samantha Akkineni has proved, many a time, that she is out there not to play the stereotypes. She has been giving her best, getting under the skin of any role – whether it is the unadorned village beauty or a sophisticated college girl. It is a privilege to have her on our cover, especially to mark her performance in the recently released Oh Baby.
Destiny with the announcement of Rs.200 cr., being allocated for the development of VisakhapatnamChennai industrial corridor. Even more heartening is the granting of Rs.50 crore for establishment of a research centre at Palasa in Srikakulam district to find a lasting solution to the kidney diseases in Uddhanam region.
“
THE BUDGET IS NOT JUST A COLLECTION OF NUMBERS, BUT AN EXPRESSION OF OUR VALUES AND ASPIRATIONS.
Sr. Executives-Marketing M V Raju Murthy
Sr. Manager Sales & Marketing Rakhi Daga Rathi
Asst. Manager Advertising Jagadeeswara Reddy K Niranjan P Arjun
Dy. Manager Circulation Faheem Siddiqui
Dy. General Manager Corporate Affairs Selvaraj Dominic
Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.
Design Strategy
Publication Consultant K Raghuram Raju
Image Processing P Venkatesh
Visualizer K Shankar
Sr. Photographers Dhana Vijay Dinakar Pamu
Feature Writers Pratika Yashaswi Jagruti Jaiswal Srishti Neotia
Editor-in-Chief V Sarada
Executive Director T V Vijaya Kumari
Publisher Chandra Mouli Tippala
Crew
The
MALLESHAM TEAM HOLDS A SUCCESS MEET
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Mallesham movie success meet was held in association with Kanchi Kamakshi Vastralayam, Vishakhapatnam at CMR Central. The meet was attended by Priyadarshi (Hero), Ananya (Herione), Directors Raghu Raj and Suresh, Production Manager Venu and a few other members of the crew. Mavuri Rajeshwari, Director of Kanchi Kamakshi said that her store sells saris hand-woven to support the weavers who live in penury, and to keep the old traditional weaving technology alive. It was a great delight to watch Priyadarshi wielding the weaving machine. The event was graced by CMR Managing Director Mavuri Venkata Ramana who congratulated the movie team and presented weavers with shawls, mementos and cash prize.
“FIRE UP TO THE MATCH WITH THE STARS” Mercedes-Benz Mahavir Motors hosted an exclusive live World cup screening of India v/s England recently for the existing Mercedes-Benz customers as a customer delight initiative. The event Fire up the match with the Stars, was an absolutely thrilling, nail-biting and intense experience, with fans lustily cheering the Indian team. The experience turned extra uber as chilled beverages & lip-smacking finger food was served. It was followed by a scrumptious and lavish dinner.
CHARAN ANNOUNCES A NEW PROJECT Charan Group launched the brochure for a new housing project in the corporation limits recently. The community will house a wide range of facilities including a club house and a swimming pool. It will also offer potential residents an opportunity to customize their villas during construction. The event, organized at the Akkyapalem head office, was inaugurated by Vemula Parandhama Naidu, MD, Charan Group, and was graced by other reputed Directors of the organization. Marketing staff from all of the 18 branches gathered to witness the event.
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MAKING FITNESS FUN
VELLAMPALLI FETED Minister of Endowment Vellampalli Srinivasa Rao was felicitated by Pydah Krishna Prasad, Kankatala Mallik, Grandhi Suresh Babu and Varada Dharmada. Representatives from AP Chambers, CII, Prema Samajam, Drug Traders Association, Steel Traders Association, Vizag Chambers, CREDAI, Affiliated Colleges Association, Arya Vysya Yuvajana Sangham, Vasavi Kanyaka Parameswari Temple Trust, Vasavi Clubs etc participated and honoured the minster. Prabhu Kishore, Chief of Varun Group was prominently present at the event. Srinivasa Rao promised to strive for the betterment of temples and thanked the chief minister for reposing confidence in him.
The city witnessed the inauguration of DX Fitness Studio. Launched with the vision to motivate the awareness of fitness all around, the studio was inaugurated by KVT Ramesh, Executive Director, BNI Visakhapatnam. Making fitness fun, the studio offers exciting programmes such as classical dance, yoga, as well as a dance batch exclusively for men. The event was attended by a pool of lively guests like Sourabh Garg ( DC, Amigos) Uday and Devaki Vankayala , Shravan somani , Praveen muddada, Swarna ( Book magic), DR Chandra shekhar ( Sana Dental), DR Shiva, Nishath mimmani, Kiran Cherukuri, Satya Kamireddy and Jyothirmayi among others.
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ROBERT OFFERS THREE MEALS FOR HEALTH A new triad is in town to spoil health freaks for choice. Within the limits of the Self-Care prioritizing city, in B.S. Layout, Seethamdhaara, Robert Rejoice Kumar launched a taste-bud tickling hub of three giants- Kaloreez, Just Not Shakes, and Junktion 77. Opening from 6:30 am for the energy breakfast, the hub serves all avours of nutritional food. While your calories are kept in check by Kaloreez through a tasty array of alternatives to the regular ol’ diet food, Just Not Shakes is all about healthy juices, freak shakes & desserts, including Ragi brownie, ax seed chocolate dessert & protein caramel custard. To top it all off, Junktion 77 will serve risotto, pizzas, hot wings and other delicious fusions- for you cheat days.
BATTLE OF THE DANCERS For the Vizag chapter of the national show Dancing Super Star, Pace Creators Dance Academy held a press meet in Mantris Hotel. Luminaries punched in to launch the poster for the audition, including Dr.Srinivas (Omni RK Hospital), Dr. Sai (Raman Advanced Dental Care), Subha Dalai (Principal, Ralla Bella International School), Obul Reddy (Honeyy Group), and P. Kishore (Peram Group). Ranjan Nayak, choreographer and organiser, said, “The auditions will be held in the group, duet, and solo category. Prize money for the winner, 1st runner-up, and 2nd runner-up will be Rs.50,000, Rs.25,000, and Rs.10,000 respectively.”
SWAYAMVAR SHOWROOM OPENED Swayamvar opened its 24th showroom in India. This store, which is all about men’s wedding wear and ethnic collections, was inaugurated by MP MVV Satyanarayana. Koppuguranna, a well known trader in the eastern part of the state, is the franchisee of the brand. Gudivada Amarnath, Adeep Raj, Karanamdharmasri, Sanjay, Ravikant, Varun Vera.J, Gupta, ITC Angaramu and a renowned Jewellery Designer Veera Jagannadh J graced the event.
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AUDI EVENT, A GREAT HIT
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Audi Visakhapatnam took a step forward by organising an event – After the Summer for building a rapport with the clientele and to reach out to the existing customers. More than 20 Audi cars participated in the convoy that drove between the showroom and Rushikonda. Customers had a great time during the kayaking, specially organised for them at Rushikonda & then headed to Novotel Bhimili to enjoy their breakfast and finally, to Khambala Konda to do a set of five adventure activities. The event earned a very positive response from the customers. The showroom was complemented for organising an exciting event which brought them in contact with the other Audi users and also the vast network of Audi.
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VCCI EXCELLENCE AWARDS Vizagapatnam Chamber of Commerce and Industry held Excellence Awards Eve & gave away 12 awards in 5 categories. In the Industry-Small scale category, SM Renergy Pvt Ltd won the award where as Daspalla Hotels Pvt Ltd & Sri Vijaya Visakha Milk Producer Company Ltd in the Medium & Large Industries awards respectively. Dr.Meenakhi Anantram was awarded the Lifetime achievement award while G Murali Krishna, MD & CEO, Fluentgrid Ltd for featuring in the list of Forbes Top 100 Managers of India 2019. Kankatala Mallik took the initiative to introduce the VCCI Junior Wing, which would be headed by Ch.Anirudh Rao. Grandhi Mallikarjuna Rao of GMR Group, was the chief guest.
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NOVOTEL OFFERS THE TASTE OF AWAD
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Novotel Visakhapatnam caused a stir in Vizagian olfaction with its Awadhi Food Festival. Paying respects to the tradition of Awadh were Chefs Arif Qureshi and Mohamad Laeek from Dubai Kabab Factory, Dubai. The in-house chef de cuisine, Chef Kishore joined them in taking the guests on a gastronomical sojourn. The 15-day festival featured an array of mouthwatering dishes. The staff was clad in traditional attire. General Manager Rajesh Gopalakrishnan said, “The festival is a part of the hotel’s continuous efforts to offer something authentic and exciting to our esteemed guests.”
SOMAA RESTOBAR In the biz for one glamorous year now, Somaa Restobar observed its 1st Anniversary on 29th of June. The celebration was gingered up with soulful music by the V-4 band. Greatly humbled by the response it received over its introductory year, Lokanadh, the founder of Somaa, said, “It is so rewarding to welcome people to Somaa! We love what we do, but we wouldn’t be capable of achieving our dreams without our customers”. Somaa now looks forward to expanding the cuisines in the menu, and establishing more such branches over the coming years. red | july 2019 | 26
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SILK AND SLIVER
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With an aim to retain the quality and grandeur of Indian silk merchandise, Ambaty Silks launched its ďŹ rst ever exclusive store at Balaji Nagar, VIP road. The event was inaugurated by chief guest Mavuri Venkata Ramana, CMD, CMR group. K.Leelaprasad, CMD, Subhadra Engineering Group lighted the lamp, while Shilpa Kankatala and Anirudh Kankatala, Director, Kankatala group inaugurated the Cash counter. The store replete with pure silk saris and lehengas in timeless Bagalpuri designs, Madhubani prints, Chanderi and Kora, was welcomed enthusiastically by friends, family, and locals. The well-stacked store is going to be a yet another feather in the city’s cap.
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ANAKAPALLI ROTARY NEW TEAM INSTALLED
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The new President of the Anakapalli Rotary Club Vuppala Sriram and Secretary Sana Thrinatha Rao took the oath, along with the other members of the team at the event attended by many celebrities. Prabhu Kishore, Chairman Varun Group & Mallik, CMD, Kankatala Textiles Pvt. Ltd graced the occasion. Prabhu Kishore delivered a very inspiring speech. The club bestowed Chandu Tippala, CMD, red magazine, with Vocational Excellence Award for 2019-20. Chandu called it a humbling experience to recieve the award from Prabhu Kishore.
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MEGA BUFFET SPREAD
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Masala Mafia of Palm Beach organised a special buffet outing- The Mega Buffet Spread, over the weekend. It was a fun filled weekend as the guests enjoyed the live match screening in the courtyard with a plate of delicious meals offered. The meals served were mouth-watering & they had some live counters. Respond -ing to the overwhelming response the event got, the restaurant is planning a slew of events in the upcoming months.
NEW RESTO CAFÉ GYPSY IN TOWN
Vizag is turning the most happening place for the youth to hang out and chit chat. A new resto café- Gypsy is in town offering mouth-watering cuisines. The ambience is unique and never-seen before. The guests are sure to feel a sense of relaxation and can spend valuable time with their loved ones. The café was inaugurated by the family and friends of Pallapati Dinesh and Buddiraju Chaitanya Murali, owners of the café. They said that they were very particular about the taste of food served. The wood fired pizza was the highlight of the Indian, Chinese and continental fare.
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ANNUAL DESIGN AWARDS
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JD Institute of Fashion Technology organised its Annual Design Awards at Hotel Green Park recently. The exhibit, charged with creativity, observed 19 collections under the themeSWITCH. Making a Switch from unsustainable fabric and impractical designs in the collections, the students’ air was beaming as their models walked the ramp. To grace the event and heighten the morale of participants, organisers Kattamuri Pradeep and Uday Tej welcomed eminent personalities, the likes of Rupal Dalal, Executive Director, JD Institute of Fashion Technology), M.V.V.Satyanarayana MP, Doraswamy, Brandix Indian Partner, and Chandu Tippala, CMD, red Magazine. The event was managed by Dadi Ravi Kumar of Rays Event Management Company
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RED ALERT! REDEFINING CAREERS AHEAD WITH red MAGAZINE
APPLY TODAY! Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising field Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry.
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H
ave you entered Meghavi Wellness Spa with frayed nerves and gnawing muscles? Be assured, you will emerge with a song on your lips & a spring in your step. The NEW YOU is all set to take on the big harsh world again. A teeny rub here and a tiny stroke there- perhaps that is all you needed to get rid of that oppressive stress. You just cannot leave the spot without thanking God for small (they are petite) mercies like those nimblefingered damsels who patted out pressure off your mind and body.
KNEAD OF THE HOUR
MEGHAVI
Meghavi Wellness Spa
The chic spa, ensconced in majestic Four Points by Sheraton, is spread over 800 sq.ft and has four spacious service rooms with attached shower facility. Seven therapists, who have served more than 1000 customers, have a wide array of therapies on their finger tips. Be guided by their expertise to indulge in any of the following services Signature Rituals: Mini Vacation, Triple Delight Classical or Exclusive or Emotional Release/Soul Balancing. Signature Wellness Journeys: Just Detox and For the Special Day (2-week customised programme to make you feel
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The spa has already become the new buzz on the block, recording 20 footfalls any given day. Why not make yours the lucky 21st?
Facial, Foot reflexology, Back Rub, Crowning Glory Out of the Box offerings: Best of Meghavi, Spa at Workplace, Event/Function and Parties. Amer Ahmed, Cluster Manager for Vizag, who looks after The Gate Way Hotel, Four Points By Sheraton and Fairfield by Marriott adds, “Members are privileged to avail 50% discount on any of the services. Specifying the happy days of the week, we plan to offer attractive discounts ranging from 25% to 50%.�
Timings:8:00 am to 10:00 pm (last appointment at 9.30pm) Contact:91- 9514129999
best on your D day.) Exclusive Massages: Hot Stone, Heated Lava Seashell, Herbals Potili & Warm Bamboo. Speciality Messages: Dry Stretch, Four Hand, Shea Butter Regeneration Therapy, Soul mate Couple Classical Message: Deep Tissue, Balinese, Swedish, Aroma Therapy Youthful Facials: Anti-aging, Skin Brightening, Hydration, Charcoal Body Scrubs: Sugar, Mineral Salt, Green Tea Jojoba, Almond Nourishing Wraps: Morrocan, Rhassoul, Red Clay, Detox Clay, De-tan Quick Fixes: Express
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Muhurat
RIGHT
MUHURAT
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FOR BESPOKE
I
s your wardrobe at a point in its life where party clothes and office clothes look just the same? Men, here's a chance to ditch that formal shirt. Upping the game of partywear clothing by a notch is Muhurat, an exclusive wedding lounge in Hirawat. Inaugurated about a month ago, Muhurat's collection is in collaboration with big players of the North and South Indian clothing industry- including Manyavar, Raymond, and Ramraj. The collection features an exhaustive range of men's celebration clothing, with plain and pure white shirts from Ramraj alone accounting for more than 25 varieties.
suave suit-&-blazers, Muhurat's range stitches the gap between quality and trend. “Today with the internet, the customer knows exactly what he wants. But what he wants is not easily available.” The 1550 sq.ft. is the right solution for it. A team of in-house tailors looks after the right fit for each groom and his men. Apart from size customisation, the store offers style customisation through a unique range of accessories, including metallic lapel pins, wooden bow ties and studded tuxedo bows.
The partywear shirts come in an overwhelming number of themes and designs. Cut-andGoing on record, the owner sew patterns, Mosaic prints, Abhik Hirawat said, “Go to any colour-blocks - you name it and store, there is ethnic wear they have it. Here comes anstaring at you. But the trend other reason to lose the regular of suits & blazers is catching formal shirt, because unlike it, up. Muhurat fills this gap.” Muhurat stocks a linen-print From bandhgalas (which have shirt collection, for the true popularly come to be known as celebration feel. Modi-jackets) to tuxedos, and ethnic Indian sherwanis to the Contact: 9885469000 Timings: 9:30 am to 9:30 pm red | july 2019 | 42
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Maruti Suzuki ARENA
Techdriven
Varun
H
i-technology-equipped automobiles of Maruti Suzuki India were sold through retail channels- NEXA and Commercial, before the company launched similar hi-tech in its showrooms itself. Maruti Suzuki ARENA aims to make research that goes into buying a car seamless, and makes the herculean task simpler, relaxing, and fun. Spread across 10,000 sqft, the ARENA uses technology expansively for a better interactive experience of the user. Varun Group Managing Director, Varun Dev said, “We launched Maruti Suzuki ARENA with a strategy to transform our network and meet expectations of young, dynamic and evolved customers. It is an
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important step in Maruti Suzuki journey of transformation. This transformation is built on continuous research, listening to the customer and anticipating future trends.”
On entering, the user is given an iPad to type in his requirements, which the Customer Executive takes note of & leads the customer to his required car. A Product Vision screen is placed in the display area for the customer to compare cars with different brands and companies. Several Value Vision screens display ads and offers from Maruti Suzuki. A lounge, a cafeteria and a kids play area enhance customer’s experience. He can access Personalization Zone, and electronically customize his new car by a mix & match of accessories. Not just seat covers and speakers, but also colours and textures of the Timings: 8:30 am to 8:30 pm.
exterior design can be personalized on screen. “Nearly 80% buyers research online before they decide on a car. Customers who register on the website can enter their mobile number on the Navigation Portal and explore the entire product portfolio, through large interactive Product Vision touch screens.” Technology will also assist the relationship managers who, equipped with tablets, can showcase easily the wide range of Maruti Suzuki products and variants to customers. Information on tab helps relationship managers to address customer queries comprehensively. Now present in 278 towns and cities, Maruti Suzuki ARENA is indeed transformative and inviting.
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Oyster Continental
S ’ ER ER
T S T A O S R OY
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catching points are the prices. It satisfies the cravings and also lets you be in your budget (Rs.400 for two people).The chic restaurant is available on Zomato and Swiggy, also you can order on website i.e. www.theoystercontinental.com . Order is just a click away! The restaurant has an eight-man team, including two chefs, who are experienced. Language is not a barrier here as the staff speaks Hindi, Telugu & English. You are welcomed with a smile and warmness.
N
ew café around the street for all the foodaholics is here, The Oyster Continental. This new facility is located near Laxmi Gana pathi Temple, Pedda Waltair. Its being on the main street makes it easily accessible for anyone to hop in for an experience of great food in a never-toforget ambience. The restaurant is around 1800sq.ft and has space for 50 covers. It oozes green lustre with plants placed in an exquisite manner. One can comfort oneself sitting on the sofas or hang out
on the high chair. This place can be yet another place for you to organise birthday parties or kitty parties and have fun. It offers tasty outing with flavours of Italian, Mexican, Chinese & specially crafted Continental menu. Their must try is the barbeque wings which is a hot selling fare and has a serving of amazing flavours that just flows down your mouth. Cream filled Smoothies, are among their best beverages and are prepared right in front of you. The most interesting and
A neat and healthy environment is what attracts footfall. The restaurant owner. S.V.Ratna Kumar shares that name Oyster is inspired by his belief in the maxim“The world is your Oyster” which means “to strengthen” and seize what you wish for. Indeed, it is a place of warmth.
Contact: 83329 99908/ +91 891 666 9908 Timings- 11:00 am to 10:00 pm
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Cuddles
for s e odi o g of
y o j
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rld o Aw r you of dle n u b
B
abies are adorable! Part of what makes them so is that they have a lifestyle of their own. From special beds to special foods, they have
it all sorted. But sorting out this lifestyle can be challenging for the parent who rummages through showrooms, handpicking all the essentials. Imagine a roof under which you could find everything
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your baby might need from the moment he wakes up to the time he goes to sleep. From the emporium of Mira Collections comes Cuddles - The Baby Shop, a brand new store that specializes in quality infant care products. Situated opposite Hotel Vivana in Siripuram, Cuddles houses each material comfort of life an infant needs. In clothing, their range of sizes is impeccable.
A variety of essentials such as
In the toys section, the options
Forget one size for one year, Cuddles stocks sizes for
maternity wear, cradles, and
range all the way from Barbies
each month a baby hits. Precision and care are
finger crayons come to the
to stuffed toys, to little car sets
reflected, not just in the quality of products stocked,
parent’s rescue in a relaxing
and tricycles. However, the
but also in the kind. You can avail Corner Guards and
950 sq.ft. Covering education,
ultimate attention-catcher is the
other products for baby proofing at the store.
recreation, protection, and
shoes section- a wide rack of
every other sphere of infant life,
all colours, designs, models, &
Cuddles has a collection that is
kinds of shoes for little feet to
trendy, and reflects your style –
travel the world.
in miniature sizes.
Contact: 6305771220
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BIRYANIS AND MORE
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RISE OF THE RICE CULTURE
I
am often faced with the one question guiding the universal laws of food tasting- Is there such a thing as the ‘right’ ambience for biryani? The search, it is safe to say, ended in Siripuram, where a platter of regional Inidan biryanis, each with its unique taste and form, came together in the 2200 sft. of Biryanis and More. An expanding franchise model with more than 15 branches serving the delicacy across the altitudes of India, Biryanis and More is currently running 2 branches in our very own Vizag.
delicious curries, and an Andhra Bhojanam thali whch is a luxury only for the lunchers. So biryani for vegetarians doesn’t have to be mashed potatoes with boneless paneer pieces. That is unfair and unlovely, and you know it! The restaurant offers more than 40 varieties of Biryani, each of which is made with a unique sync of texture and spices. Because let’s admit it, the good
Afgan chicken biryani
S. Kalyan, a partner of the restaurant said, “Biryani needs a special style of preparation. Only mastering the authentic techniques can bring out its sterling true flavours.” Applauding this philosophy, the restaurant employs five in-house master chefs who churn out aromatic dishes. The restaurant is a pleasant 100-seater with a separate banquet hall for parties and birthdays. Vegetarians, wait up! Here’s your fare- a plethora of capsicum, mushroom, paneer and baby-corn flavoured biryanis; a bread basket of piping hot naan, rotis and pulkas;
ol’ dum biryani is obviously, hands down, the winner; but does that stop you from exploring? Launched 3 months ago, the restaurant brims with nearly 100 customers a day. The Sundays, especially, are a busy affair. When asked about the MUST HAVE’s, Kalyan added, “For the love of spice, you must try Palamuru biryani. It is dry and zesty. For vegetarians, we have special veg shahi and veg keema biryanis” A patron, however, begged to disagree. “The best biryani is the butter chicken they serve along with gongura chutni”, he said. Well, what can we say? Try it yourself and become a part of the heated debate.
Chicken dum biryani
Tenali chicken wings biryani
Contact: 9551182222 Timings: 12:00 to 11:00 pm red | july2019 | 47
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Detailing Devils
DEVILISH
F
Coating, to revive your car. Its range of services target different surfaces of the vehicle (wheel, glass, leather, fabric, tyre, and dash) and comes with different periods of durability.
Tim
rom a hobby to a luxury, car cleaning has gone on to drive a big hole in the pocket, demanding a fortune to be spent each time. Making it a hobby again is the passionate group of young men at Detailing Devils located at Maddilapalem. A franchise of the well known Delhi-headquartered company, the store specialises in restoration of old cars and bikes and protection of the new ones. This is done through a detailed and affordable process of Nano-tech ceramic coating.
gs in
: 10
:00 am to 7:0 0 pm
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& DETAILED CARE
Remember the time you went on a long drive when it was raining? Or the time you rode through the forests of Araku? Well, the rain possibly had an acidic reaction on your car, while bird droppings and tree gum weren’t any merciful either. The damage caused by weather erosion, pollution and UV rays is non-washable and brings down the overall shine & beauty of the vehicle.
The service offering the highest durability is 9H Diamond Nano Armor (DNA), which takes only 48 hours to complete, but is durable for a whopping 7 years! The coat has a thickness of 7001000 nm. It repels mud and oil, is scratch-resistant, and also causes a hard surface with unbeatable gloss and smoothness. With a customer base of zealous bikers and car lovers, Detailing Devils is a pioneer in automotive nurturing industry in the state. Satya Nelapati, the Franchise Partner, said, “The first thing we do after getting an iPhone is to get a tempered glass to protect it. Well, ceramic coating is tempered glass for the car�.
Detailing Devils offers a five-step process of Decontamination, Removal of marks, Application of perfection fluid, Application of reflection fluid, and finally red | july 2019 | 48
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Triangle Entertainments
MADE FOR THE
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EVENT
Y
ou are a week away from your D-Day. Preparations are underway. But things are not going as they should be. Groom’s side has inflated guests’ list. Flowers you wanted for the mandap are in short supply. The hotel where you booked rooms for your family has not confirmed reservation. Ahhh… you are at your wit’s end. This is supposed to be your best day but looks like it is going to be the worst. What you need now is a magic wand to ‘shoo’ away all these issues. Pop! Here appears Triangle Entertainments, an event management company to handle the nitty-gritty of events. Sistersin-arms Vagdevi and Sreedevi run this facility in Rajyalakshmi Nilayam, VIP Road. “The lack of professional services in the city made us start Triangle. We provide fresh ideas, unique styling and creative inputs to pull a dream wedding together. Our services are cost effective; we work in tandem with clients, that is in sync with the budget given. We assure transparency & ensure that every component of the event unravels as planned.”
They add, “Weddings are synonymous with excitement and happiness. Crafting that fairytale event needs months of planning and dedication! We have made this work easier for the couple, roping in the best vendors from Hyderabad & Bengaluru. All tasks- from finding that perfect venue, creating overall wedding aura, designing impeccable décor to selecting photographerare handled by us.” They even offer branding and promotions. But their expertise lies in managing corporate events. “In a span of ten days, we organised two big eventsone for Castrol India and other for Barmalori. The response was overwhelming,” they add. Factors that unite this team together are passion to serve & commitment to ensure that every event is an experience, a memory that stays etched in the mind of the guests, for a long time. “At present, we only cater to Vizag, Vizianagaram, Srikakulam and East Godavari. Soon, we plan to spread to Vijayawada, Tirupathi & Rajahmundry.”
Timings: 9:30am to 9:00pm | Contact: 7674097601 red | july 2019 | 50
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Dazzle Hira Panna Jewellers
EXQUISITE PLACE
ELEGANT JEWELLERY
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By Srishti Neotia
I
ncredible it may sound, but one strong piece of jewellery can make all that difference and can make you the head-turner. To pick up that irresistible one you have a one place to go - Hira Panna Jewellers. Located opposite RTC Complex, Dwarkanagar, this outlet offers an exquisite collection of necklaces, jhumkis, vardhanams, baju bands, bangles, rings, studs and pendant sets in gold, diamond and platinum. They deal with E-F VVS1 Flawless category of diamonds (highest quality). “Each piece goes through a multi-layered quality check. So, our customers can be assured of high-quality products. We have been receiving an overwhelming response. Our collection is always in demand,� say Mahendra Kumar Jain & Rajendra Jain, Managing Partners of Hira Panna Jewellers
Shoot by Dhana Vijay
NAVRATNA DESIGN This classic piece for all occasions, is called Navratna Design. It is a mixture of bucket diamonds with pearl settings beautifully linked together not just to make you glow but also to stand out in the crowd. A handcrafted piece which enhances your look for the day. Weight: 93.407gm
LAXMI DEVI PENDANT This gold pendant is handcrafted with all details of Goddess Laxmi, studded with emeralds & un-cut diamonds, encircled with guttapusalu. Anyone who loves traditions should pick it. Weight: 47.200gm
ANTIQUE JADAU Fit to adorn any beautiful neck, this surely is a piece one should keep in mind. Set to a real antique style with kundan and blue sapphire beads, this piece is something not to keep your eyes off from. This is the most hot selling piece.
DANGLERS OF YOUR CHOICE Danglers are the best part in jewellery as they highlight the naked neck. These diamond studded earrings with Ruby, Emerald and Blue sapphire set in the centre are available in 3 layers which are detachable, offering flexibility.
Weight: 226.676gm
Weight: 69.210gm
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“This year we were proud to have two of our students procure a 45k/month internship offer with Zomato – where setting up in a new city will be based on the market potential research conducted by our students.”
“Established in 1987, it is the first management institutions of the state – founded with the vision to bring the exposure of an autonomous institution to Vizag,” says Dr.Vijaya Rudraraju, Director. She gave a warm welcome though it was a rush hour of admission cycle. The institution continues to uphold its standards tweaking its syllabus every two years and expanding scope as per the guidance given by a robust advisory committee. Their stronghold, however, is the ‘Design Thinking’. This is a unique aspect of imparting a wholesome education, relevant to changing times. ‘Learning by doing’ is the principle that not only education institutions, but also corporates are increasingly adopting today.
IIAM “institutionalizing adaption to changing times” By Medha Kohli “Unlike older times, today we no longer teach concepts. We provide an opportunity to apply them first and understanding succeeds this action by default.” With two courses at graduation and postgraduation levels, the students spend their second semester on the field, working on real time projects with industry specialists getting exposed to the corporations like Flipkart, TechMahindra etc.
They have the choice to opt for specializations from their third semester onwards – where they can choose from a wider array of subjects and dual specializations like operations, shipping and logistics, business analytics etc that few management courses offer. Their latest agship programme is the Corporate Mentorship programme where students are paired with an industrial expert of their choice who guides them in their academic and career path. With multiple features focussing on a 360 degree vision to prepare the student for the vroom paced world outside the aegis of the institution, IIAM lives true to their vision of contributing to the development of business and society through excellence in grooming leadership and entrepreneurial talent.
Timings: 9:00am to 5:00pm Contact: +91 9966650005, 0891-2552063
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L fe
T
ime: 5.30 pm: Venue: The vast 5-acre premises in Kommadi; a few women troop into the portico of the Manduva
house standing in the centre of verdant expanses. Spreading out an huge plastic sheet, they unroll the mats and begin practising Yoga. No, it is no Yoga Kendra. It is the residence of Mr.Venu Gopala Krishna Murthy, (simply Venu garu for his friends). The health enthusiasts thus gathered are housewives from the friendly neighborhood. There is a session in the morning too, we were told. The class is only one of the many community activities that take place at the home that is aptly named Ashirwad. Yes, it is copiously blessed with
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peace and prosperity. It is lonely at the top, they say. Mr.Venu seems to have proved it wrong. With each ascent he made on the ladder of success, he has only gathered more friends, building a boundless ‘family’. Perfectly in step with him, is his life partner Mrs.Krishna Kumari, who silently contributes her mite to society. Profiling
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Mr.Venu has to be done in 3 ways as he is a successful businessman, self-less social activist and stoic spiritualist. That is the order the giant unravels his eminent journey.
The genesis I hail from Eluru, where my father Sri.Ranganayakulu, ran a small business. My mother Smt. Kotiratnamma complemented him in every respect. I was brought up, along with a brother & a sister, in a pure and blissful atmosphere. I could not pursue higher studies due to unavoidable circumstances. With a burning passion to earn money, name and fame, I set foot in the world of trade at a very young age. The first step My uncles, who spotted that spark in me, honed my skills, taking me into their firm Sri Kusuma Haranath Engineering
Company in Vijayawada. The ourishing company, which was dealing with agricultural pumpsets etc. was already running 12 branches and I was sent to Vizianagaram for further expansion. The next 35 years, I lived there, building business and goodwill.
A JOURNEY OF SUCCESS By V. Sarada
Hard work That was the time I extensively toured Vizianagaram, Vizag and Srikakulam. I knew all of them like the back of my hand and had built ties with every possible public department and earned a good name for myself and our company. I feel proud that the city even now draws water from 10 high end pump sets that I had
fixed. My children, however, did not want to continue in this business and have moved to construction. We launched Pavan Builders in 1989, shifting base to Vizag. Notable among the 30 projects we took up with great success are Pavan Enclave, Pavan Arcade and Pavan Commercial complex. We have done a pioneer work, adding to the city’s skyline.
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Hurdles No business can ever be described as hassle-free. So was mine. The satisfaction of earning adequate wealth to give livelihood to at least a few people makes you forget the hardships and hurdles. Success mantra Hard work, keeping up human values and team work are the key. I believe in equal distribution of work to the team members.
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Welfare activities This was the best treasure I inherited from my father, whose heart was with the poor. I might have pursued trade with passion, but my interest in the welfare of society ran parallel. Gradually, turned my attention to service and welfare activities. Aid to students I set up Gopala Krishna Foundation 10 years ago to give aid to the needy students. As many as 980 students are benefitted by it. I spent Rs.65 lakh till now.
with the less blessed. The spiritual pursuits are important for peace. Unforgettable incidents Though I never coveted it, my work has been duly recognized. At one go, I got 40 pumpsets fitted in farms of Annamrajupeta village. In appreciation, Sri.P.V.G.Raju, the Vizianagaram Maharaja blessed me.The second incident was when Sri.Shankar Dayal Sharma, the then Governor, came to grace the Rotary Club Silver Jubilee event organized under my leadership. I earned many awards and rewards during my tenure as the President of Vizianagaram Rotary Club. We could construct the club building too. Once the legendary NTR patted me for my good at a farmers meet I organsied.
On the GenX The present generation is any day smarter than ours and are bestowed with high IQ & abundant opportunities. My only regret is that they are highly materialistic. I wish they showed a little more care and concern to their fellow beings, rising above the confines of caste, creed and gender. Personal note I got married very young and my wife Kumari is my pillar of support. While my days were occupied with business activities, she raised our two sons – Narasimha and Mallikarjuna Rao and daughter Lakshmi with great care. We have a exemplary married life. A fellow with ego can never earn his family’s respect . So I don’t nurture it.
Sneha Sandhya Society has slipped from the Vasudhaika Kutumbam vision to a frog in the well perception. Neglected elders, self-seeking children and diminishing family values- all this ran like a film on my mind’s screen. I conceptualized Sneha Sandhya, an organization for senior citizens in 2004 and today it has 580 life members. We support and entertain one another. I also founded Age Care Foundation which dispenses healthcare not only to the senior citizens but also to the needy through free clinics. Healthcare I was the Founder-Chairman of the Netra, a Charitable Eye Hospital in Seripalli. This small dispensary set up under the aegis of Rotary International grew into a Rs.3 crhospital. I toured across the country, studying eye hospitals and even underwent a15-day training in Madurai.
OFF THE CUFF
FAVOURITES
Unfulfilled dream: None
Colour: White
Secret of your energy: God’s gift
Attire: Shirt-trousers
Idol: Swamy Vivekananda
Car: Any Maruti model
Hobbies: Welfare activities Spiritual pursuits I have been following Shri Ram Chandra Mission that offers a simple method of meditation for nearly 14 years. The best of the three I, without any hesitation, say that earning money is important if you want to share it
Happy: I am always happy Sad: Cannot say
Favourite Place: Dabbanda Film: Maharshi
Angry: Never experience it
Actor: Nagarjuna
What do you do to recharge yourself? Spend time with friends
Actress: Savitri red | July 2019 | 55
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I FEEL BLESSED: KRISHNA KUMARI I come from a family where even the accounts of Dhobi were written by men. So there was no way I could have gone to school and study. We were married at a very young age and we set up our family in Vizianagaram. By the time I crossed 20, I was a mother of three. It all happened so fast that now it looks like a dream. I brought up the children single handedly as he was busy building his business. But my children were so disciplined and well-behaved that I never felt that it was a task. If I could head and efficiently run Inner Wheel Club at Vizianagaram and Vizag, and pen my views (she is a writer) it is purely at his behest and with his encouragement. Never does he say no to whatever I do nor does he use a harsh word. Though I am very unambitious, God has showered me with everything best. I am extremely happy with the service he renders to society. I am with him in each and every step he takes.
HE IS THE BINDING FORCE: Both my parents come from a modest family background, with no college education, but have been the pillars of support to all of us. Their unconditional trust and support to us in every aspect of life has been the most important factor for our success so far. My father's positive and confident approach to life has taught us to deal with many opportunities and situations. They have always been the reason behind our family-bonding and relationship. They are the living examples to exemplary parenting.
SUPPORTIVE FATHER FIGURE: When I came into this family I saw him as a workaholic who encouraged his sons in the family business and even gave us, daughters-in-law, space to do our own thing duly supported by our Athamma. Now at the age of 80, I see him take a backseat in the business and content devoting his time in support of girl child education and helping the needy.....a true philanthropist he is. -JAYA LALITHA, DAUGHTER-IN-LAW
- NARASINMHA RAO, SON
HE IS MY ROLE MODEL: Our parents repose uninching trust in us and have sacrificed all their lives and made all out efforts for us. They were always concerned about our future in business and family life. They have been guiding us with lots of patience. No doubt, they are our role models and I pray to God that we too emulate their nature, lifestyle and most importantly, meet their expectations.
THEY ARE ALWAYS THERE FOR ME: I am so happy to get an opportunity to say a few words about my father-in-law and mother- in-law, who are just like my parents. They are always there for me in my tough times and give me valuable suggestions. They always motivate me with their lifestyle. I am thankful to red magazine who for the first time gave me the opportunity to express my feelings about my parents-in-law.
-MALLIKARJUNA RAO, SON
- KANCHANA, DAUGHTER-IN-LAW
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I
f leadership is all about impact, influence and
inspiration, you are sure to find a perfect blend
of all this in Col.Prof.G.S.N.Raju, who’s very
name attracts the students to whatever institute he heads. Vice-Chancellor, Centurion University, Dr.Raju is an erudite scholar, an acclaimed teacher and distinguished researcher. Besides heading Andhra University till a couple of years ago, he worked as the visiting professor to Karlsruhe University, Germany, and has a whopping 472 national and international publications to his credit. He not only developed an ultra modern antenna marine radars but also authored 5
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textbooks in electronics and communications and
SETS By Jagruti Jaiswal
TRENDS
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co-authored six books for AU distance education. A keen sportsman, he won many body-building, weight lifting, boxing, long running contests, representing AU. He talks of the mighty educational institute that is taking shape physically in Gajapathinagaram, Vizianagaram and practically in the hearts of innumerable students who are looking up to it with hope. Centurion University was started in Andhra Pradesh in 2017, following the success of the parent university in Orissa in areas such as skill development and training. In fact, it is referred to as ‘Skills University’ in the State Government. Very soon, it will be shifting the base to the spectacular 100-acre campus with all the required infrastructure and amenities including residential facilities. Prof.Raju talks of the university that aims to add some unique dimensions to the education, taking it to a level never achieved before in the country. Gifting employment-ready students to the industry is the crux, he affirms, as he throws light on the curricular, co-curricular and extracurricular programmes the university offers.
EXCERPTS Sponsoring body Our sponsoring body is credible with top academicians as Trustees. Our Chancellor Dr.D.P.Patnayak is a Padma Sree awardee and former Additional Secretary, Govt of India. President, Dr.Mukti Kanta Mishra, who earned his Doctorate from a prestigious Australian university, is a renowned educationist and is a recipient of many international and national awards. Vice-President, Prof D.N.Rao is a Social Scientist Technocrat and Alumnus of IIM (K). They are consultants for many organizations on advanced project implementation both in India and abroad. Imparting education at affordable cost is their priority. Objective of the university? Our main aim is to provide best quality education and cater to the needs of the nation in general and North Andhra in particular.
Why Vizianagaram? Every single district in our state houses at least one university. But there is no university in Vizianagaram till date. We want to be the first to lay the foundations of a university there. We could acquire a sprawling 100 acres to build a world class campus with the necessary infrastructure. It is spacious, lush green and overall beautiful, creating an ambiance for scholastic pursuits. What courses do you offer? The branch we are operating in Gidijala junction offers 3 engineering programmeas, namely- Computer engineering, ECE (Electronic and Communication Engineering), and Mechanical engineering; and three paramedical courses, which areB.Sc Optometry, B.Sc Radiology, and B.Sc Anesthesia. The courses are unique and are customized, based on topographical needs. For e.g., we are going to launch a B.Tech course in mining as there are a number of mines around Vizag.
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Your stress is on skill: tell us more We have tie-ups with major national and international firms for training and internships. While other varsities give less weightage to projects, we focus on practical experience & intense hands-on training. We want to prepare students for the market’s demands. For e.g., our students have gone to Centre of Excellence in Maritime and Shipbuilding, BSNL, Sameer Centre for Electromagnetics & other reputed organizations for their internship, while paramedical students went to Apollo, Max Vision Eye Hospital, Shankar Eye Hospital, KIMS, and Pradhama. Salient features We offer a health insurance cover to students, faculty and staff. We expose the students to advanced equipment to widen their scopes of learning. The examination system is completely paperless. Students are provided with Tablet PCs so that they can take (both objective, as well as essay-type) exams online. Ours is the first university to ever offer such a facility! Faculty and students. More than 80% of our faculty are Ph.D. holders. We give preference to quality and discipline. In fact, as encouragement, we give monetary rewards for each research paper. Meritorious students are awarded fellowships, and the option to pursue 2 degrees at the same time.
Co-curricular and extra-curricular benefits for students We have guest lecturers and visiting faculty to conduct regular seminars and conferences to impart out-ofsyllabus knowledge. We sponsor a student or teacher who wishes to take part in an external seminar. Extra-curricular activities: In-house faculty trains students in martial arts & yoga, & sports like hand ball, volleyball, cricket, etc. We have a basketball court, and a wide range cricket bowling machine. Residence and fee-structure Since we aim to provide education and development, our fee structure is extremely affordable. We charge about one-third of what other universities charge. As for the hostels, we have 100 girls and 40 boys in our residency programme at present. Meticulous steps are taken to ensure safety for girl students. Any major projects? We have affiliated with the AP Govt for 2 major projects. The first is in respect with ITI’s. The govt wants to modernize the 750 ITIs . It’s a task that requires excessive study and submission of reports, which is assigned to our professors. The second is a 3-year project that requires an eye screening of every citizen in North Andhra. We have started working in villages. There is a large-scale collection of data, which is then submitted for further examination. I am proud to say that
PROF.G.S.N.RAJU we travel to these villages in battery-driven three wheelers designed by our students! What lies ahead for Centurion University? Our plan is to expand the university to 30 branches, including engineering, sciences, paramedical, management, economics, law, pharmacy, and many more. By the end of a decade, we want to have at least 15 branches, and a hospital for training the students with considerable success. Tell us about the admission process. We are particular about our intake of students. We will continue to run a maximum of one section per course. Therefore, screening of the students is done accordingly. We conduct Centurion University Entrance Test. We also consider JEE scores and EAMCET rankings.
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S
tate shows little interest in it, as it is not a heavy industry that fetches mega bucks. Hence, ferro-alloys has stayed a domain
VIZAG
of private players. Venturing into this totally unfamiliar ground and making to the top in it, the courageous brothers, Mr.P.Rajan Babu and Mr.P.Ashok, founders of Sarojini Engineering Works Pvt Ltd., have also sent out a few strong messages. One- anyone can enter the field of his choice and make it to the top if he has a burning passion, even without any prior experience and two- it is the indepth understanding coming from hands on experience, not the formal educa -tion that leads an entrepreneur to success.
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The brothers learnt alphabets of trade in the lap of their father Mr.Xavier, who was a contractor and was a past master in building sugar fact ories. But Rajan and Ashok followed their own inclinations and stepped into building ferro alloys plants, a highly specialsed line and took up turnkey projects with various companies. Eventually, they floated their own company Sarojini Engineering Works Pvt. Limited as a proprietary concern. It is now applauded as one
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of the leading private sector organizations in India. The firm is now run by two generations, with Rajan’s son Santosh joining it. Rajan recalls how it all started and flourished.
ENDEAVOUR By V. Sarada EXCERPTS The beginning I stepped into my father’s business along with my brother in 1985. But not satisfied with it, I started looking for greener pastures. It was Mr.CVSSRR. Raju, who directed me into this field of building furnaces for ferro alloys and under his able guidance, we started our journey. Our first project was Andhra Ferro Alloys. I am a quick learner and gained expertise. Then there was no looking back.
Meeting deadlines Generally, it takes one year to build a plant. But we built our first one within 9 months to the delight of Mr.Raju. We worked day and night and fortunately, Mr. Raghunath Raju, MD of the firm was equally motivated helped us accomplish our goal. We could win Mr.Raju’s trust. Since then we have become part of all his projects. Progression Without compromising on standards & adopting high entrepreneurial skills
and innovative strategies, we have a significant presence in the core area of Engineering, Procurement & Construction contracts. We have built 45 Ferro Alloy Plants comprising 100 furnaces and 6 Sponge iron plants of capacity 100 TPD comprising 11 kilns in India and aboard. We have a potential to fabricate around 1200 M.T of steel structures per month. We could build a package of 22.5 MVA X 8 plants for Asia's largest Ferro Alloy Plant M/s Abhijeet Group of Industries. The project was completed in
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ies. The project was completed
a project, I met with an nasty
him and eventually settled in Pendurthy. I got married to
in record time.
accident. Our car fell in a huge
Lakshmi in 1990. My parents went for an inter-caste love
gorge and fortunately, we could Team
marriage whereas my alliance was arranged. We celebrate
get help in time and were
We have a core team of 15 and
all Hindu and Christian festivals. I am blessed with two sons
airlifted to a hospital. I am
hire local workforce of 100 to
Santosh and Sunny.
thoroughly impressed with the
500, depending on the size of
speed with which they rushed
the project. We have a profess-
medical aid and the efficacy of
ional, committed, dedicated
their healthcare service.
SERVICES
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and dynamic work force. Native talent
We have an impressive array of services to offer.
Competition
Indians are good at their task
They are
At individual level we have no
and are second to none. For
competition. People choose us
•
Basic and detailed design engineering
example, a structure built by
because of our high quality
•
Inspection and testing
our people in Jordon some 30
construction & our commitment
years ago stands as a tourist
•
Plant construction fabrication and erection
to deadlines. That was why we
attraction even now. However,
•
Plant commissioning with testing
could consolidate our position
at home our talents don’t come
•
Furnace rebuilds
right from the first project.
to fruition because of problems
•
Furnace upgrades
•
Supply of plant and equipment
Smooth sail
inherent in our system.
By God’s grace, it has been a
CSR activities
•
Plant and furnace control systems
smooth sailing all through and
Education is our priority and we
we never faced any hitches or
•
EPC contracts in ferro alloys
instituted a scholarship in the
glitches. Our expertise stands
name of our nephew Sam who
us in good stead. Even Hud-
passed away at a young age.
hud cyclone could not damage our structures. It is no surprise
Advice to budding
that we, starting with zero
entrepreneurs
investment, grew to a company
Don’t be greedy and go for fast
with Rs.250 cr turnover.
bucks. Strive to earn 10 rupees in ten projects rather than
Success mantra
earn10 rupees in one project.
I am blessed with tremendous
Slow and steady wins the race,
memory and never forget the
as we all know.
technicalities I learnt. I never run after projects, they are
Beyond work
offered to me. One more
My life revolves around my
reason for our success is we
work. We need to be on the
don’t wash our hands off even
spot and site, giving personal
after handing over the facility.
attention and guidance to the
We continue to take interest in
workers, without which we can
its operations. We spend
never succeed. So I have no
lavishly and give fair deal to
time for other activities.
all the people involved in the project. I thoroughly study a
Personal note
project before I take it up.
We hail from Pulapalle village,
Unforgettable incident
project in Vizag steel plant
When I went to Gabon to study
in1981. I came here to assist
in Palakollu. My father got a
Shoot by Dhana Vijay
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Staff and set up I put together a good team taking people with 4 years experience. The number of guests we host varies depending on the events. We get to host a lot of parties. We also offer attractive discounts for corporate companies.
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Unique features The villa has a private pool, mini home theatre & a lavish place to perform big events. One can fulfill the dream of a beautiful destination wedding at the Villa. Role in Ferro Alloys trade I am actively engaged in the group's expansion programme and intend to give it a fresh look. I motivate employees to deliver their best. We are India's leading Ferro alloy contractors
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IN FATHER'S
FOOTSTEPS
Stepping into the trade world was a natural course for the young Santosh as that was the air and environs in which he was born and brought up. He only had to follow his father’s footsteps to
Lessons from father The strong bond between my father and uncle is the key to our success. Money is transitory but it is the family that stands by you always. One important lesson I learnt from them, is never to take decisions in a bad mood.
Generation gap No, I don't feel the gap either with my father or with uncle because I know that I don’t have the experience and knowledge they posses. I believe two generations with their individual strengths can work seamlessly towards a goal. Favourite trade Whatever trade I work in, it is my favorite because I think thrice even before I start on any new business. I put in a lot of hard work & of course, I enjoy doing it. Take on Vizag Vizag is now emerging as a hub in the trade and technological fields, besides turning into a travel and leisure destination. It has attracted huge investments. Thanks to the improved connectivity and infrastructure during the past five years.
reach where he is now. But fortunately for him, his own inclinations too led him to the same path. After earning BBM and MBA degrees, he joined Sarojini Industries to share his father’s responsibilities. Very soon, he also entered the hospitality industry. Here he talks of his happy efforts.
The concept Vizag is turning into a tourism hub and there is a growing need for hospitality facilities. We have big companies like Brandix, Abhijeet Ferro Alloys running in the ITSEZ area. There are a lot of people who come here for work and need boarding and lodging facilities. This made me concept-ualize Sarojini Villa. My objective is to provide luxury rooms for ‘a feel good’ stay and A/C convention hall to hold meetings. Ours is the only villa that extends hospitality in and around Anakapalli, Atchutapuram and Elamanchali. It was designed by a young architect Joshi Raj. The Rs.10 crore-project took one full year to start functioning.
SANTOSH WITH AREA 51 Many don’t know about the original Area 51 as it operates in a remote location in Nevada, USA. Similarly, our cafe is situated in between the hills far away from the city. Area 51 suits the people who want to have a break from the daily humdrum. This idea was oated by three of us- Sai Kiran, Rajesh and me and was started it on 9th Oct 2018. There is an overwhelming response to it. Located on the hill view conventions, IT Sez, Hill No.2 Plot-F, on the way to Mouri tech, it serves continental, Mexican and Chinese cuisine. We plan to tweak the menu often enough to attract foodies. With a gaming zone in place, people can enjoy a game of snooker and Play station. Future plans We are planning to host a party on the New-Year Eve, with an exciting food menu and discounts. We also plan to expand by 2019 either on franchise mode or by opening more outlets.
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wellness
WHERE
DIET DOUBLES FOR
DRUGS By Srishti Neotia
“
No pharmaceutical quick fixes here. the Human body is having remarkable
recuperative powers. If left alone to attend itself, it can repair its own damages,”
affirms Dr.S.N. Murthy, Director, Bay Park by Pema Wellness. Known as “the father of
modern Naturopathy in India”, he has been curing aching bodies and ailing minds. The veteran explains unique methods he adopts to bring solace and relief to people who come
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to him in distress and despair.
Excerpts We promote all-natural methods that help to maintain homeostasis in the body. Unlike in other systems which intervene in the functions of the vital organs, Nature cure detoxifies the system with different treatments and by activating the excretory organs. It does not recognise bacteria or virus as the main cause of any disease. The real culprit lies within the body in the form of morbid matter/Toxin which is accumulated either endogenously or exogenously. The development of bacteria and other disease producing organisms are attributed to the congenial atmosphere the morbidity creates. If the morbid matter is removed all the vital organs could function more efficiently than before. This is what is called “Returning to health.” Endogenous toxins are produced during the metabolic activity. Even red | july 2019 | 64
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psychosomatic conditions like anger can also lead to toxic accumulation. While irregular diet produces acidic toxins in the digestive system, erratic function of the various body cells, promote acid accumulation, which manifests as inammation resulting in pain/disease. Exogenous toxins are accumulated through food, water, atmosphere and skin. For e.g., the unprocessed cosmetics may possess harmful elements like lead and mercury which can be absorbed through the skin. We are not aware in what kind of air and ambience we live in. Carbon present in automobiles and wall paints emanate poisonous gases that cause cancer, skin diseases and allergies. So, paints, smoke, atmospheric carbon, pesticides etc are some of the endogenous toxins. The accumulation of toxins crosses the threshold of the cleaning capacity of the excretory organs which affects the function of vital organs and leads to disease.
It is important to follow circadian rhythm with discipline in life, absence of which causes disturbances. Modus operandi Our therapies and in fact all NC treatments are directed to produce both thermic and circulatory reaction to clear the debris accumulated in the cells and nourish them with nutrients and oxygen to strengthen them. We use various types of Hydropathic procedures, and massages to achieve that. Physiotherapy, acupuncture, Yoga and nutrition are vital in Nature cure treatments. Hydrotherapy A simple treatment like dipping the feet in hot water for a few minutes relieves conditions like headache, chest congestions, asthma, cough or cold.
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Steam bath activates the preparatory glands which take out toxins through sweat. Similarly, cold and warm applications direct circulation to particular area for the required period of time. The temperature is adjusted to achieve the desired reactions.
strengthen the muscular and nervous systems and the texture of the skin. Nutritious diet & fasting Fasting is one of the ancient methods of treatments. Judicious use of fasting will help to alleviate several acute and chronic conditions. The cuisine of
Hydrotherapy procedures such as cold compresses and mud poultices applied over the stomach improve the digestive activity, release accumulated toxins from the abdominal organs and improve their function which is very vital in maintaining normal health. All cold applications are tonic & hot applications are atonic, hence we need perfect and professional direction in planning treatment. It is important and imperative. Massages: We use different types of massages to produce varied physiological reactions. For example, lymphatic drainage massage is used to clean the lymphatic system. There are specific massages to
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Pema is as famous as the healing hub. The nutritious diet is prepared by highly qualified and experienced Chefs and Dieticians.. Diet is prescribed in three stages of detoxification managementEliminative, Soothing and constructive. In this process, doctors plan different permutations and combinations. Yoga, Physiotherapy, Acupuncture Yoga is being promoted by the government of India as the panacea. Therapeutic yoga is the speciality of Pema & each individual is attended with customized Yoga plan as per the health status. Acupuncture and acupressure are included in the therapies, besides physiotherapy which helps in building the muscle power and strength. There is a reexology walking track in the form of 8, to activate the reex points in the feet. Walking in hot water and cold water stimulates the acupressure points.
Dr.S.N. Murthy, Director Bay Park by Pema Wellness
The minimum programme is for 7 days.
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Health
A ONE STOP SOLUTION FOR
RENAL CARE
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By Srishti Neotia
A
Transplant surgeon, MD of AINU. He further adds that they believe in delivering Advanced Endourological services in a very patient-friendly environment with a strong belief in ethical and transparent medical practice.
sian Institute of Nephrology and Urology (AINU), centre for advanced kidney care and Laparoscopic urology is the state of the art comprehensive centre for kidney care located at 1st Lane Dwarakanagar. It is a step towards providing the patients with highest level of excellence in health care. This institute has a team of devoted doctors, nurses, paramedical and supporting staff. AINU is a world class single speciality hospital for renal sciences. It is among the few urology and nephrology focussed territory care hospitals in South India, offering a full suite of medical, surgical, day care and supporting services.
This institute is designed to serve with finest medical and surgical skills. A sense of surety is promised here as AINU offers advanced technology for therapeutic procedures like ESWL (Extracorporeal Shock Wave Lithotripsy), Laser prostatectomy, Haemodialysis, CRRT, SLET and HDF. The institute has the latest technology, imaging and laboratory services.
“Heathy kidneys in a healthy body, a perfect combination of strength and happiness,� says Dr.Ravindra Varma G. M.S, M.CH , DNB (Urology), Senior consultant urologist, Andrologist and
A set of highly professional doctors and surgeons do make a hospital but a set of believers working as a team make AINU. Dr.Amit Saple (M.S,M.Ch, DNB Urology, Senior consultant
urologist and transplant surgeon, Dr.Jaya Sai Shekhar. B (M.S. DNB Urology, Consultant urologist, and Dr.V. Srinivas, MD (General Medicine), DM (Nephrology), Senior consultant Nephrologist) form the core team and help to bring the best in Urology and Nephrology services. These include sub-specialities such as pediatric urology, female urology, advanced endourology, laparascopoic urology, uro- oncology, kidney transplant and vascular access. The institute is a 50-bedded care unit including suite, twin-sharing, single sharing and general ward to cater to all segments of society. The institute boasts of a well equipped SICU, an acute kidney care unit, advanced dialysis unit and comprehensive diagnostic support, 24/7 Emergency, laboratory and a pharmacy unit.
Contact: 0891-6763333, 2536333 | Timing: 24/7
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A Royal Surprise
P
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onguru Sharani and Ganta Ravi Teja were over the moon as their son Aaryan completed his second year. The royal child was regaled with a jolly birthday bash. Showering him with blessings were his paternal grandfather Ganta Srinivasa Rao, MLA, and grandmother Sarada; and maternal grandfather Ponguru Narayana, Founder and Chairman, Narayana Group and grandmother Indira. The event recorded the graceful presence of M Sri Bharat. Sharani, the Education Director of Narayana Group, runs a charitable trust in the name of her son, named Aaryan Charitable Trust, for the beneďŹ t of orphanages and under-privileged children.
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TURNING
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Sun International Institute for Technology & Management CMD Shrikanth Jasti and Executive Director Asha were excited parents of Nitya, who turned 16. She was showered with copious blessings and love. The colourful gala was held at Novotel Hotel. Prominent among the guests who graced the occasion were Ganta Srinivas Rao and Sarada. The place reverberated with happy giggles of teenagers, making the fun event delightful.
TOWERING CELEBRATION Proud parents, Malladi Sandeep Kumar, Founder, Hi-ďŹ Entertainment & Sagarika, singer, were all pumped up as son Yogyath cut his 4th birthday cake. Miniatured global attractions were brought into VUDA Children's Arena for the around-the-world themed party. The event was full of fun games in which children took interest and participated. A magic show enthralled both children and elders alike. All in all, it was a evening of fun, food, and fanfare. red | july 2019 | 70
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Princesses and Cakes
O
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n 20th May, Novotel, Varun Beach was enlivened by the giggles of a one-year-old as Narendra & Yoshita celebrated the birthday of their daughter, Aadhya Vishwanadh. Clad in a beautiful dress in the princess-themed party, the granddaughter of Shri.B.Kasi Vishwanadham, Chairman Kasi Associates group of companies was showered with blessings. Celebrities from various walks of life were there to bless the girl and congratulate the proud parents. Leading the joyful guests were MLAs Ganta Srinivasa Rao and PVGR Naidu (Ganababu), S.A.Rehman, and Tainala Vijay Kumar.
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One Stop Family Store
Jan 20 – Feb 18
AQUARIUS Feb 19 – Mar 20
PISCES
You have to work harder to have
Mar 21- Apr 19
ARIES
lead you to success.
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Jun 21 – Jul 22
CANCER
Apr 20-May 20
TAURUS
There is an increase in the tempo of life with mental activity, communications, short trips and errands. This is a great time for investments and acquisitions, but try not to take these situations to the extreme. You witness a lot of positivity surrounding family and friends. Career goals naturally fade into the background. But if you are in business and have planned important events, do not abandon them. If you work for an organization, assess situations objectively. Pay increased attention to soulmate.
LUCKY FOR YOU: RED 25
Everything at work will be fairly monotonous, although you should not underestimate the potential of your colleagues and competitors. Most importantly, do not worry about your finances. The period is well suited for making deposits. In terms of personal relationships, everything is either stabilizing or about to begin. Expect increased activity from relatives and friends. Pay as much attention as possible to ties with your loved ones.
following your instincts as they will
noticed in a good way. Don’t give up
directness and initiative will get you
every cloud has a silver lining. Your
finances. But you need not fret as
limitations affecting your love life or
riches. There are possible delays or
It is time for good health, honor and
and cause added pressures on you.
assertiveness would upset others
things the way you want. Over
play a major role in your love life.
Your charm and attractiveness will
will take up a higher priority over work.
work will be mostly pleasant. Family
pay off. The atmosphere at home and
Your efforts towards detoxification will
programmes and health regimens.
you will be benefited by exercise
issues might surface, in which case
as the pace of life accelerates. Health
creativity and self expression go on
You are drawn to romance, creativity, LUCKY FOR YOU: TURQUOISE 10
& pleasure. Your pursuits for personal
Creative and meaningful discussions are likely to enrich your days. A new relationship could begin. Better health and work disciplines will be adopted. Conflicts may arise in your existing relationships, but make sure they are worth fighting for. Your originality and knack for learning keep you as fresh as ever. You may travel more on business ventures which will be beneficial to you and your family. A brief period of financial stalemate will be followed by success towards the latter half of the month.
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May 21-Jun 20
GEMINI
25
Resolve all disputable situations on the spot. If you are confronted with a situation in which you lose confidence, retreat. If you own business, you might take risks. If you work for an organization, trust those systems that are proven. You will have to adapt to new situations and current income and prospects will depend on how well you adapt. On the love front, everything is calm. Remember: The correct option is the easiest- be honest with your partner. LUCKY FOR YOU: RED
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21
LUCKY FOR YOU: BROWN
19
LUCKY FOR YOU: BLUE
19
LUCKY FOR YOU: SILVER
VIRGO
Sep 23 – Oct 22
LIBRA
Oct 23 – Nov 21
SCORPIO
You will continue to maintain harmonious relations with your team. Be more communicative at work. If you are ambitious and have prepared well, fruits of all your previous hard work should start pouring in. Make use of your creative energy through meditation & other spiritual pursuits. It is a good time for travel. Intimate encounters will continue with more depth, offering an opportunity to commit to your partner. You may change your career to something that you have been longing for.
Aug 23 – Sep 22
CAPRICORN
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Dec 22 – Jan 19
LUCKY FOR YOU: PINK
12
A matter of personal importance awaits resolution. Your relationships make you analyse commitments and expectations. It is time for research & investigation. It would be best to finalize financial negotiations before mid-month. Where close relationships are concerned, it is time to take decisions to either strengthen or discard them. Travels will be beneficial in regard with your career. Hard work and determination will take you a long way.
With additional responsibilities and opportunities coming your way, you will step closer to your long term goals. This is a time of personal growth and gratification. You are likely to break ties with toxic friends and acquaintances. Don’t be overbearing with your passion for goals. Be patient with loved ones, and let not a refusal cause tension between you and your partner. Good news for singles who might unexpectedly meet the love of their life during religious or humanitarian activities.
LEO
LUCKY FOR YOU: CHOCOLATE 18
Jul 23 – Aug 22
You will spend a significant amount of time reflecting on your priorities and past mistakes. It is a good time to plan for what lies ahead in career. Remember to say what needs to be said. Unspoken words might be held against you. It is a month of discovery and great new possibilities in trade & professional life. Remember to shift focus from yourself to your partner from time to time. Being independent is incredible, but it means nothing without the help of loved ones.
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29
Your life will take a new course either in education, travel or marriage. You are ready to broaden your horizons. You may plan to accommodate new changes. Long distance journeys are likely to be for serious reasons than for pleasure. It will be easy for singles to enter into romantic ties. Apart from great physical health, good relations with family and friends will accompany excellent emotional and mental health.
This is a time of growth and selfgrooming in physical and spiritual fronts. There is an extra burst of energy which will positively impact your relations and communications. Make sure to channelize this energy well. Frustrations and impatience can go against you & create tensions in the family. Additional responsibilities are likely to bring more serious and sober aspects of life into picture. Relationships will be enjoyable. If you are single, interactions with likely and prospective mates will be plentiful.
SAGITTARIUS Nov 22 – Dec 21
LUCKY FOR YOU: ORANGE
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13
LUCKY FOR YOU: VIOLET
22
LUCKY FOR YOU: INDIGO
11
LUCKY FOR YOU: GREEN
`50/JULY- AUGUST 2019 - VOL. 08 | ISSUE 08 HYDERABAD
RAVI
SETS A NEW TREND WITH HIS
DURADOOR
Abhilasha REDDY ELEGANT
Designer MAKES a difference
SNORT HAPPENING
ACTS
CLUB FOR REVELLERS SURYANATH
LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY EVENTS REVIEWS FOOD PARTIES
dark corners. Every Trade venture
our social fabric.
name of his night club. He went around the world and studied many such joints before arriving at the decision to set up one in the city. It is creating ripples in the Biz world.
Samantha Akkineni’s case. She is being ooded with film offers even after her marriage. What is more interesting is she is bagging roles with good substance and films with
not only to herself, but also to people around. She says it with all the authority because she herself is providing livelihood to 15 people.
a previous case in which the Chief Minister,
K.Chandra Sekhar Rao, intervened and ensured
that a farmer’s grievance was addressed.
He even promised that he would bring in new
eliminate corruption in the revenue wing.
K.Ravi keeps doors wide open for
determined woman can be helpful
legislative and bureaucratic measures to
and march on, stating that a
arrested shocked the people. She was
to her income. It is only relevant here to recall
Abhilasha Reddy. She advises women to follow their inclinations
named the ‘Best Tahisildar’, getting
the privilege of roping in for this
Yet another successful Eve, we have
about that.
her pick and say ‘shoot’. Haute is all
Chandra Mouli Tippala, Publisher
Happy shopping!
making those frantic trips to market.
and attractive deals, you must be
With the Aadi sales offering alluring
diligent team is working at.
Concepts and find out what its
Lastly, we turn our Focus to Hi In
positive side of the word- Snort, the
But it is proved to be a myth in
great subjects. She just has to take
C.Suryanath makes you see the
is a belief oating around for ages.
charged with owning wealth disproportionate
T
fresh air but also throws light on
system and has become a part of
Film offers elude married actresses-
company. That not only brings in
malady that went deep into our
must do it to ourish, he suggests.
innovation and technology in his
That should put an end to the
“ AND THERE IS A CURE: TRANSPARENCY
THE WORST DISEASE IN THE WORLD TODAY IS CORRUPTION.
edition is the well known designer
NOTE
he news of a revenue officer, who was
PUBLISHER’S
Sr. Executives-Marketing M V Raju Murthy
Sr. Manager Sales & Marketing Rakhi Daga Rathi
Asst. Manager Advertising Jagadeeswara Reddy K Niranjan P Arjun
Dy. Manager Circulation Faheem Siddiqui
Dy. General Manager Corporate Affairs Selvaraj Dominic
Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.
Design Strategy
Publication Consultant K Raghuram Raju
Image Processing P Venkatesh
Visualizer K Shankar
Sr. Photographers Dhana Vijay Dinakar Pamu
Feature Writers Pratika Yashaswi Jagruti Jaiswal Srishti Neotia
Editor-in-Chief V Sarada
Executive Director T V Vijaya Kumari
Publisher Chandra Mouli Tippala
Crew
The
Shama
Mythreya
Anu & Sharmila
Radhika
Amulya
SHINE BRIGHT LIKE A DIAMOND
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Hyderabadi jewellery designer Radhika Manne is making waves. Where temple jewellery and chunky, traditional patterns dominate the market, her exquisite masterpieces stand out. She welcomed patrons into her store on Road No. 2 Banjara Hills, to experience the uniqueness of her work in leisure. Guests were invited to admire the pieces at their own pace. Prominent personalities as Padma Shri and Chess Grandmaster Harika Dronavalli, have worn her contemporary, yet timeless jewels. Her patrons admire her creations for the visible workmanship, expertise and passion she brings to them.
YET ANOTHER SWAYAMVAR The Swayamvar opened its 25th exclusive men’s wedding wear store in Punjagutta. Arugonda Achalanand said, “We are delighted to be the chosen one for men’s ethnic wear. Our vast offerings come with reasonable pricing and that has made us a preferred choice over many others in the wedding wear segment. Our 25th store is a testimony to this”. The Swayamvar aims to open 100 stores in the next few years. The store was inaugurated by Lavanya Tripathi who remarked that the designs were eye-catching and “the range is exhaustive to match the tastes of everyone.”
KEEP GOING WITH ARL TYRES Agarwal Rubber Limited, a strong player in India’s rubber industry, has announced the opening of a new factory in Sadashivpet, due to open in 12-15 months. This new tube manufacturing unit will produce up to 50,000 tyres a day. ARL drives two-wheelers, autos, trucks, tractors, forklifts and constantly updates its product profiles by keeping tabs on the global and local demands and trends. It powers its tyres with a solid, fully-modernized research and designing laboratory, which is on par with international standards.
ASHADA MASAM: MALABAR GLITTERS This Ashada Masam, Malabar Gold & Diamonds, one amongst the five largest gold and diamond retail chains in the world, is offering a wide range of traditional and trendy collection of jewellery at incredible discounts! If you are a fan of Malabar’s contemporary designs, head to any store to claim 50% off on VA or Wastage charges of all gold jewellery; upto 20% off on diamond value, and a 0% deduction on 22kt old gold exchange! The gold retailer offers world class facilities along with lifelong free maintenance, one year free insurance and buy-back guarantee for all ornaments.
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Revanth
MARAUDERS OF HOPE Multi-level marketing scams (MLMs) are among the most distressing consequences of India postliberalisation. Few things trigger more pity than the tale of an illinformed yet hopeful person wrecking his hard-earned life savings on a too-good-to-be-true proposition.1990s India saw one too many of these cautionary tales, sparking the curiosity of senior journalist Aruna Ravikumar. Thus was born Marauders of Hope, a work of investigative non-fiction. Aruna launched her book at ITC Kohenur. Many eminent personalities graced the event. They had nothing but positive words for the work.
Sudha & Hari
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Usha
Rekha Reddy Shika
Geetha
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Sharmila Fairy
Soonuu Thakur Meghana
Radha
Priyanka
Surya Nath & Nandini
SNORT TURNS ONE AMIDST POMP AND SHOW Hitech City’s favourite haunt turned 1 on 29th June and at the party, it seemed as though the whole of Hyderabad was celebrating. Spotted at the do were prominent Tollywood actors and the social elite of the twin cities. The atmosphere was soaked with the air of celebration and togetherness. The owner Surya Nath played a perfect host and received the guests with great warmth. DJ Piyush Bajaj and DJ Lloyd Gueizelar, sorcerers of the bass, filled the atmosphere with some pumping music, bringing everybody to the dance oor. The gala was a total hit, with the Page-3 crowd grooving on the dance oor.
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Alkesh & Sharanya
Swetha Reddy
KALASHA JEWELS UNVEILS SIGNATURE BRIDAL LOUNGE!
Sowmya, Regina Cassandra & Abhishek Ishana
Esha
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Vani
Sowkya
Naznin
Kalasha Fine Jewels has launched a bridal collection that can turn a casual windowshopper into a full-on jewellery enthusiast. But there’s more: the Signature is a ďŹ rst of its kind exclusive bridal lounge, where brides and their families can have a relaxed experience glancing through the bridal jewellery collection. Get ready for your happily ever after with intricate, masterfully-crafted jewellery that can take on the status of a family heirloom. Actress Regina Cassandra inaugurated the opening ceremony of the Lounge in Banjara Hills.
Veeresh Harika Sangeeta
Tanusha Bajaj
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Sowmya
Laxmi Reddy
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Shruti
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Vandana
Sashi Nahata Kosha
Akanksha
Mansi Shah
SANSKRUTI INSTALLATION CEREMONY
Pinky Reddy & Meera Goradia
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The Sanskruti ladies organisation held its 33rd installation ceremony, welcoming eight women into its leadership roles. Sanskruti was established in September 1987. A well-known name among Hyderabad’s social circles, the organisation also runs a charitable trust. It has been in the news regularly for promoting diverse cultural nuances of our society. The chief guest at the event was Pinky Reddy, a philanthropist and national IP president of the Federation of Indian Chambers of Commerce & Industry (FICCI) Ladies Organisation (FLO). There was an aura of elegance and beauty with the guests turning up in their best.
Anjani Shah & Aarti Shah
Vani Doshi Rajshree
Arpita
Manisha
Rakhi
Reema Bhavna
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Manasa
Sneha
Snigdha
Sowmya, Mehrene Kaur Pirzada, Abhishek & Rishika
Kalasha Fine Jewels has opened signature bridal lounge. Mehreen Kaur Pirzada, the actress declared the lounge open The sparkling trinkets won the hearts of guest who came to wish the owners and witness the glittering event. The jewellery collection on display is rare to find. Highly impressed Mehreen picked up her favourites from the fine collection. Keeping up the tradition of offering exclusive and well crafted jewellery, Kalasha, this time too, comes up with highest quality of gems and jewellery, designed with utmost care to make your special day all about you. Lahari
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MESMERISED MEHREEN PICKS UP KALASHA TRINKETS
Chandramohan, Ketan & Naveen Pishe
Shilpa Allu Sirish
PN RAO SUITMAKER LAUNCHES SHOP
Amiksha
Amruta
96 year-old textile brand from Bangalore, PN Rao, launched its first store and its 8th store overall, in a 4000sq.ft space in Banjara Hills. The store is a one-stop destination for all suiting needs, including ceremonial and wedding wear, smart casuals, businesswear, and others. It also provides cufinks, pocket squares, belts and ties. Visitors are guided in their buys by an in-house stylist, who helps them forge a strong personal style. PN Rao’s sophisticated designs and concepts have drawn patrons from all over India & abroad.
Lahari
DADU’S OPENS YET ANOTHER MASALA REPUBLIC Dadu’s is a Hyderabad classic, amongst its most iconic and well-loved sweet and chaat brands. Fans will be happy to note that it has opened a new chain of restaurants on the 4th of July! The first outlet of Masala Republic is at Himayatnagar. Masala Republic offers vegetarian fine dining. It is specially designed to cater to the young urban crowd with a penchant for various world cuisines. The menu includes a selection of Asian, Thai, Chinese, Arabic and even Egyptian food. The restaurant has separate sub-brands for ice creams and pastries named “Crème” & “Panco”.
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Pinky Reddy
Priyadarshi
Megha
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PRIDE OF TELANGANA
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Namit & Karishma
Round Table India hosted the 2nd edition of Pride of Telangana at Novotel HICC at Hitech City on 30th June. The awards were presented by Jayesh Ranjan, Principal Secretary of the Industries & Commerce and Information Technology to winners who had shown excellence in 12 categories. Awardees included Dr Reddy’s Foundation in the NGO category; Ratna Reddy of Chirec International School in the Education category; and Vijay Deverakonda, Film Artist category. Round Table India will contribute all proceeds from this event towards the improvement of government schools infrastructure and the welfare of underprivileged children.
Chabi
Suman & Kamini Saraf
Richa Shreya
Shilpa Nainani
Lion Kiran Shravya Mandadi
Shisham Manish Dayya
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Kavya
Srijitaa & Santhi Kathiravan
Sumeda
Ruchi
Sindu
THE TRENDIEST EXPO IN TOWN
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The month of June was a sparkling one at Taj Krishna. The 3-day Trendz Lifestyle exhibition was opened by Tollywood’s rising starlet, Srijitha Ghosh. The affair saw an exquisite selection of work by product and fashion designers from all over India. On display were a ďŹ ne array of designer wear including saris, jewellery, bridal trousseau, langa vonis, lehengas, and kidswear, and also lifestyle accessories and home decor. Designers who came from Kolkata, Mumbai, Bengaluru, Madhya Pradesh, Ahmedabad, Delhi, and also from our very own Hyderabad displayed their exquisite products. Ananya Simlai
Saba
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Grishma
Shivani Sen
MADE IN HYDERABAD LAUNCHED
Kaveri Reddy
Vineetha
Sridhar
The launch of Made in Hyderabad, a 140-page book, chronicling the inspiring journeys of 25 successful start-up entrepreneurs from Hyderabad, saw what was probably the largest congregation of start-up entrepreneurs in Telangana. The book was unveiled by K.T.Rama Rao, Working President, Telangana Rashtra Samithi, who penned the foreword for the book, while Jayesh Ranjan, Principal Secretary IT, Electronics and Communication, delivered the keynote address. A panel discussion on how to encourage the entrepreneurial ecosystem in Hyderabad was also held as part of the event.
Prashant Lahoti Raj N Phani
Sreeja & Shri Veda
Swetha
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HYDERABAD
T
he Swayamvar is an occasion-wear store for the millenial gentleman. The store, located at G1 G2, 6-3-
452, A to F, 1 to 3, Little Fort by Palace Estates, Punjagutta, offers top-to-toe sartorial solutions for traditional occasions; from five-piece tuxedos to traditional sherwanis; bow ties to cufflinks, pagdis to joothis. This store does a particularly good
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A GALLERY FOR THE CONTEMPORARY feel of the fabric is of a premium
tastes, who appreciate minimalism
quality, justifying its pricing, which
and elegance while remaining
is affordable. A groom’s Indo-
averse to the chaotic, heavily
job of delivering a strong, well-rounded
western could range anywhere
ornamented patterns of typical
brand experience.
between Rs. 9,999 to Rs. 24,999,
traditional wear.
Upon entering, one gets the sense that
and the tuxedos are priced at
they are not in a boutique, but a chic and
Rs.14,999. This is the mark of a
sophisticated gallery. The store design
store that understands its
reflects the minimalism of the pieces it is
customers well: men don’t like to
coherently arranged, soothing to survey,
be overwhelmed by choices, and
and luxurious. For wedding-shoppers, The
they are not known for particularly
Swayamvar offers a relaxed experience.
enjoying shopping. At The
Whether it is a pista-coloured Indowestern or a pair of embroidered, tan joothis; every piece is Insta and Pinterest worthy. Let me assure you that the fare they are offering is most importantly, a bride-pleaser.
Swayamvar, one can ask for the Grooms can find fully coordinated outfits
things he wants reclining in the
for every ceremony, right from the sangeet
comfort of a zamindar-style diwan.
to the reception. There is no need to visit a
All the shelves are so exquisitely
tailor or an accessory-store. Swayamvar
curated that it is hard to go wrong
strives to be a one-stop shop, offering a
with a selection.
comfortable experience from selection to fittings. The stitching work, finish, and the
Timings: 10:30am-10:00 pm, 365 days a year. Contact: 040 40036705
The Swayamvar’s designs speak to well-travelled men with evolved
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HYDERABAD
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E
specially for men, few things communicate success as grandly as a luxury watch. You can have a five piece suit and cufflinks to
match, but the sight of a shining timepiece beneath a long sleeve is what seals the deal. As far as watches go in Hyderabad, very few places offer as much choice, quality and aesthetic
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appeal as Ethos Summit, Banjara Hills, the largest luxury watch boutique in the country. It is a dualstorey high street store sprawling over 5,000 square feet. The address is Unit No- 3, Ground & luxury watch brands. Almost 35
With a coffee bar and an
brands are on display at the
augmented reality corner, the
Summit, including Panerai, IWC,
boutique provides the right mood
Jaeger-LeCoultre and Girard
and ambience required for a true
Perregaux. Our favourite display
connoisseur to make an
piece? Corum’s Golden Bridge,
expensive selection, often
a manual-winding watch whose
running into seven figures, at
internal components are
leisure.
arranged elegantly in a straight First Floor, Road No. 12, Banjara Hills Hyderabad 500034
line. The watch face as well as the base is made of transparent glass and it costs Rs.38,24,000.
The space is lavish, like a warp into a completely
For men and women of discerning tastes, looking for that indispensable statement-making style accessory, the Summit is the place to be.
different world from the bustling street outside. Extraordinary timepieces glint inside glass cabinets, inviting curiosity with their quiet sophistication. Ethos is India's largest chain of luxury watch
Contact: 087250 28889 Timings: 11:00 am to 8:00 pm
boutiques, and an authorised retailer of over 61 red | july 2019 | 30
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K.RAVI, MD
I
n the heydays of entrepreneurial development in
HYDERABAD
Andhra Pradesh, the state was a fertile plain for
ambitious businessmen who took the long view.
This was the 1980s, a period where a number of fledgling enterprises thrived, later to evolve into the well-established industrial groups of today. Among these groups was Nagarjuna Cement Limited (NCLI), which has become a giant among trade organisations in AP and Telangana. From its humble beginnings as a mini-cement plant at Mattapalli in Nalgonda (now Suryapet) District, NCLI has moved forward while making a mark for its impeccable standards for quality and competitive edge. Over the past 40 years NCLI and its sister concerns have come up with products which
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have augmented the elegance, aesthetics and sophistication of buildings and structures.
RAVI OPENS NEW DOORS
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By Pratika Yashaswi
Its latest offering is Duradoors, a step away from its more staid, serious days in cement manufacturing to How the idea of starting Duradoors came about? Duradoors was my idea, it's a recent development. My father always felt that we should diversify into various other building materials. He showed us the direction. He felt that India needs lots of housing, and we don't have good wood. So wood substitutes was the need. This product comprises 60% cement, and about 30 % wood. It's a good wood substitute. It has excellent qualities and it's gaining popularity in India. Basically, Duradoors is an extension of my father’s vision to truly diversify.
Opportunities for Duradoors There is a marked increase in consumer spending on construction and renovation of residential and commercial buildings. This has been a major driving force for the Indian doors market. In India, the housing section accounts for almost 5-6% of Indian GDP. This represents an incredible opportunity & a clear roadmap ahead for Duradoor. Today, when builders, homeowners or architects are on the lookout for doors, they go through a four-step process: they have to re-install the frame around the door opening,
make an ‘entry’ into the world of interiors (pun intended!) Duradoors is manufactured at a state of the art ready-made doors plant, and its contemporary designs and the quality of work is drawing the attention of leading builders and architects of the country. red was lucky to be able to get a sliver of time to have a chat with Managing Director Mr.K.Ravi, to talk to us a bit about his journey, and NCL’s new product, Duradoors. On working with NCL industries during the early years. My father started this company. At that time, I was also with him. We were in chemicals, and we thought we should get into building materials. He felt that cement was the right material to venture into. The government had also announced the mini-cement policy. After completing my BE in Electrical Engineering and studying Cement technology, I assisted him in the running of this business. In 2003 he retired and I took over the reins.
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purchase a shutter from a different
taking measurements, designing,
is high density, water-resistant and
company, buy hardware from another
manufacturing and shipping – shutter,
engineered wood. A Duradoor is above
company, and coordinate with the
frame, architrave and all. We also
all, durable and long-lasting. We give
builder and get everything installed by
provide all required hardware and
a lifetime warranty: as long as the
a carpenter. Then again, good
accessories, and also install the door at
company remains, we will take care of
carpenters are increasingly hard to
the customer’s site using professional
your door.
find. We are facing a scarcity of skilled
installation teams. The whole process,
labour these days. The sons of
from placing an order to installation,
All this being said, we are getting a very
carpenters don’t become carpenters.
takes three days.
good response for Duradoors, from hotels, hospitals and apartments.
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Instead they become engineers. Even so, doors used to be restricted to the
Market’s response to Duradoors
Though we wouldn't normally encourage
small scale, an overall very tedious
This is a new type of material, very
it, we have accepted some retail orders
and time-consuming process, wherein
sophisticated, and the market is not
from private clients and schools. They
the customer had to deal with multiple
familiar with it because Indians have for
have really loved it.
vendors and also coordinate with
long had an affinity for wood. Not only is
builders and carpenters.
this providing an interesting and much-
What sets Duradoors apart from its
needed solution to the problem of wood
competitors in the business?
Additionally, wood is a big problem in
scarcity, it is also better in so many
Innovation and technology is one of a
India: all our forests are gone, there is
ways. The materials we use, HDHMR,
kind in the country. Designs are stylish
no wood! The material commonly
and robust, yet environment friendly,
used is Medium density fibreboard
elegant and energy efficient. Duradoors
(MDF), which is very popular in India.
last a very, very long time.
There are many manufacturers for the
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same in India. But there is a problem. Any wood, not necessarily of excellent quality, they make it like your hair. They press resin to make it. That is the basic material, though there are variations. Normal MDF is not good, It doesn't have water resistance or fire resistance. It absorbs water and swell. There is a need to find new materials & new production processes that can replace the old ways. Where Duradoors comes in
SECRETS OF SUCCESS Duradoor also offers customers a variety If you have to remain in the cement
of choices as far as designs are
business, you have to continuously
concerned. At the outset, we have over
g r o w. Y o u h a v e t o a c h i e v e
7200 fully customisable options to
efficiency. For that, you need to
choose from. More than that, it’s the
adopt the latest technology. From
details that matter: there is a matching
the time we have started, we have kept on modernising. Our plant is the most modern, though it is 35 years old. When we started, we were consuming 160 units of electricity for a ton of cement. Today we consume an average of 75 units.
Duradoors is an innovation that solves both the manpower issue and the materials scarcity. Our doors are made of HDHMR, which we import from Malaysia. Secondly, our production is mechanised. At our factory, we can make 1000 doors in a single shift, and we use international quality hinges and fittings. We are aiming to provide a one stop solution, where we take care of the entire process ourselves right from red | july 2019 | 33
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1 SECOND FASTEST GROWING COMPANY <2000 CR CATEGORY 2 HMA’S CSR AWARD FOR 2018
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1
2
frame that comes with the door, and
sed the window industry, and today
start working for yourself. Finally, you
very beautiful fittings imported from
the construction industry has shifted in
get others to work for you.
abroad. Moreover, the production
a big way towards using uPVC
technique is so sophisticated that we
windows. Also, Bison Panels (areated
Hopes and Dreams for
can evoke the same natural, texture
bricks), are some of the innovations
NCL in 10 years
and grains as high-quality timber,
brought into this country for the first
I want NCL to be known for its
mimic wood, glass and aluminum
time. There is no competition for it. We
products, and not just as a cement
equally. We are also coming up with
have 3 factories to meet the demand
company. I want to see NCL innovating
rugged range of fire-resistant doors
for this panel. In a similar way, we
more and diversifying into building
made from high grade Sanopan
expect Duradoor will be the first step
materials. Today, ready-mix cement,
boards, built to withstand fires. (This
towards revolutionising the doors
accounts for 85% of our turnover. In
door is pending approval.)
industry away from solid wood doors.
future I want to see a 50-50 between
What would you say NCL
A day in your life at Duradoors?
stands for as a business?
My job is to always look around for
Innovation, Modernity and Quality.
innovative building materials.
Duradoors was an extension of my
I generally don't attend to the day to
father's vision to diversify into other
day affairs. I strive to identify techn-
areas of construction as well. What he
ology and bring it to this country.
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our products and cement.
3
taught me: just expanding cement alone is not the thing. We should bring
What would your advice be to young
innovative materials into the country.
business professionals starting out
Take for example the windows industry,
in the manufacturing sector today?
before uPVC, a majority of windows in
First you have to gain experience by
India were made of wood and installed
working for someone else at least for
by carpenters. uPVC has revolutioni
sometime. Then be your own boss and
3
HYDERABAD MANAGEMENT ASSOCIATION BESTOWS THE AWARD FOR “ENTREPRENEUR OF THE YEAR 2012
4
FEDERATION OF ANDHRA PRADESH CHAMBERS OF COMMERCE & INDUSTRY (FAPCCI) AWARD FOR “EXCELLENCE IN WORKERS WELFARE FOR 2010-11
4
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HYDERABAD
eve
DESIGNS and
PRETTY By Pratika Yashaswi
PATTERNS
A
bhilasha Reddy never dreamed of becoming a designer: instead, she found the profession while connecting with herself. Never one to prefer readymades, she discovered that she had a talent for creating elegant looks from scratch. The breakthrough was her sister’s
wedding, where she earned the appreciation of her relatives, who asked her to DESIGN DRESSES for them. This way, she began to freelance: first for their engagements, then for their weddings. As her reputation for creating unique, simple yet sophisticated outfits gained ground, she decided to take the entrepreneurial route. She started Athira’s, a workshop and space where she produces her customers’ ideas. Since then, it has been one long rollercoaster, where she held on through sheer passion and classic determination. Today, she stands poised to take her work one step further, dreaming of a label of her own. red caught up with Abhilasha, a charismatic designer with an exemplary dedication to the craft. red | july 2019 | 36
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The Beginnings
itself, and is already bright, there is not
if it were their own, even when I am running
I started Athira's seven years ago,
much you can do with it. If it's plain, if it has
around for fabrics and doing other chores.
but I didn't have a clear vision until
a fall, if it's like georgette, that’s exciting.
they would sit working. There are times
I was 5 years into the business.
You can design with a drape or a
when they work straight through the night.
I took it day by day, customer by
meticulous handiwork.
Especially during Ramzan when things get
customer and I tried to be ‘at it’,
really difficult. They work until 2:00 am, 3:00
constantly learning. I was focused
The best compliment ever
am, just to finish an order. They stick with
on pushing myself through the
One of my customers came up to me one
me, they see the importance of the work we
challenging times. I started in 2012
day and said she was telling a cousin about
do and they don't give up. I get the support
in Himayathnagar. It is a workshop
my work, and the cousin decided to wear
and push I need from them. Apart from one
where I have my staff & customers
my creation instead of Sabyasachi's. She
or two people, my entire staff of 15 has
come to meet me and discuss their
told me this story because she felt it was
been with me since we began. Touchwood,
requirements.
about time I launched my own label. It was
I feel fortunate to have them.
a huge boost for me.
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A day in the life at Athira’s
The journey
Everyday begins with me picking up
The joy of work
The path has not been easy, there have
material and looking around the
Over the years, I have seen 80% of my
been many ups and downs, but at each
market to see if there are any
customers coming back for their bridal
turn I was sure that this was what I wanted
interesting new fabrics or patterns
showers, weddings, and even for their
to do. I decided that if I don't succeed or if
available. Then my staff & I make a
kids' stuff, so it makes me very happy.
I am not able to sustain the trade for more
list of all the things we need to deliver that day, co-ordinate with the karigars. Then we update customers about the deliveries. Once all this is
The strength of a team I am very blessed with my staff. They take responsibility for the boutique and run it as
than two years, I would give up, but nothing can stop me unless I decide to give up on myself. It was especially hard the first two
designs for my clients, and sketch make to order for our customers. They come with varied tastes and demands. Some are absolutely A WOMAN MUST WORK FOR HER INDEPENDENCE, NOT
open to anything. It could be a crop top skirt, or a gown or a blouse. They say "This is the occasion, this is what I want, please design." Others come with a few pictures collected. They know the exact pattern and I try to understand their vision. I’m happy to say that 95% of the time, my staff and I have delivered exactly what they were looking for. Design Philosophy If my customers leave it entirely to me, I will always go with pastel colours, plain cloth, and give
CONNECT WITH HER INNER HERSELF. IT WILL GIVE HER HAPPINESS.
them out for my staff. We basically FINANCIALLY, NOT JUST AS A PERSONALITY. BUT TO HELP HERSELF
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done, I ideate for new patterns and
character to it through various techniques. I prefer plain fabrics as they do not dominate the pieces. If fabric can make a statement by Shoot by Dinakar Pamu
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They come and tell me what they want and I execute it. I want to start my own label with fabrics and patterns that I love, to showcase my strengths. Many of the labels are on the ramps, my customers cannot carry their clothes. I want to make things that they can carry, all the while thinking out of the box, away from the routine of the designs going around these days. I want to be a national level designer. I want to see myself in Lakme Fashion week, and focus on bridal fashion.
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Advice to young women If you enjoy doing something, just stick to it and do everything to fight for who you are. A woman must work for her
years because coming up in a market that was already saturated with competition, and attracting new customers with established loyalties was not easy. But we did get through, me and my staff together. Why I Work It was not easy for me to get here, because it was difficult for my family to accept my work. People believe that a woman should not have to work unless there's a financial crunch. They would ask, "Why do you have to do this work? Why don't you stay home and take care of the kids?" But this was something I needed to do for myself, and my self esteem. It is not about people accepting my choice, or even about success. I just want to be good at something of my own, that doesn't have to be attached to my role in my family or as a mother. I wanted recognition for myself, and I wanted the happiness and pride of making something of myself. I am providing employment to nearly 15 people and I have managed this business for this long, that itself is the satisfaction and the boost I need.
independence, not financially, not just as a personality. but to help herself connect with her inner herself. It will give her happiness. I never really knew exactly what I wanted to do. I was not being myself, before Athira's. I was not doing what I was meant to do. Once I found this, I stuck to it no matter what, through the fights, the financial crunches, the ups and downs. Passion is the most important. Favourite fabric For everyday wear, my answer will always be handloom cotton. Preferably plain, or with minimal prints. As for wedding wear, pattus for sure. For other occasions, I love plain and classy georgettes.
Favourite pattern: Kalamkari. The best way to wear a dupatta: One side. Fashion philosophy in one sentence: Keep it simple, but turn heads. Saris are: Elegant! | Favourite designer: Sabyasachi
HER THOUGHTS: *
More than amboyant colours and patterns, I prefer handiwork. The meticulous effort and labour that goes into just making something as simple as a ower, I enjoy that process whether on westerns or Indian wear.
*
It’s not that you are lost without work, but the happiness of doing something you love is entirely different.
*
I love travelling with my friends. We are always exploring and trying everything, the food, the culture of a place. It is a big stress-reliever, when I'm not thinking about work.
Vision for Athira’s in 10 years Most of what I do now has been for my customers.
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HYDERABAD
TAT ! R PA ON RT O N S i
sw
ha as Y a
tik
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a Pr By
S
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nort has been applauded as a hep and happening location in Hitech City, Hyderabad since its launch on June 29th last year. The swanky nightclub oozes world-class luxe, even as its menu, with items such as Palakoora Pappu and Dum Biryani, come close to home. As soon as you enter, one takes in an airy, open space with decor of a predominantly tropical theme: Spanish-style cabanas, palm trees and a ‘deck’ behind which is one of the largest projector screens in the city. The atmosphere and layout is welcoming, but what becomes obvious is the intentionality. It is clear that people are at the center of all the design decisions made here. The seating arrangements allow for privacy. For those who love to dance, there is a dance oor. For those who
come for a fine-dining experience with their families, there is a quieter section away from the noise of the party. Snort is packed with weekly events, offering something for everyone. Wednesdays and Thursdays are ladies night, while the weekend begins with a bang. Fridays and Saturdays at Snort have seen famous DJs such as Gajendar Varma, DJ Nyk, DJ Lloyd, and DJ Lemon.
Sundays are reserved for promoting regional bands. This month will see Bollywood sensation Maninder Buttar performing live. At Snort, there’s something for everyone: from families to youngsters looking to experience the nightlife of Hyderabad. With menu of many cuisines, ourishing cocktails, and wonderful hospitality, Snort has gained a fan-following from the yuppies
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working in Hitech City. Snort offers among the abundant quantities and best quality of food. A nightclub with great food? That’s a rarity & definitely deserves exploration. red got talking with owner and driving force C.Suryanath, to find out. Before Snort I have been into events for the past 15 years working on events of the scale of Sunburn. I have travelled the world, experiencing some of the best nightclubs internationally in Abu Dhabi, Amsterdam and Miami. I loved the nightlife in Amsterdam and beach parties in Miami. I always wanted to bring that experience to Hyderabad. Snort is the first nightclub I started on my own. Why call it Snort? I named the club Snort because it means to take in a big breath. It is something unique. As soon as you enter, a person should feel the atmosphere, inhale the smell of wine and food. That is my concept. People always think of the word Snort as something negative, but I want to turn it into something positive. Dream project Snort is my dream project, so I wanted it to be absolutely perfect, right from the interiors to the bar setup. I am very particular about each and every detail no matter how small from seating arrangements to the food. I wanted to distill everything I had learned or
experienced in my travels under one roof in Hyderabad. Interiors Nowhere in Hyderabad had I seen a white-themed venue, and at all the clubs I went to, somehow there was something missing. I wanted to have an open, airy club space with a white theme and a big dance oor. Hyderabad-based designer Shankar Ahuja helped me to implement my unique vision for my club. Popular dishes at snort Among its most popular dishes are the hara-bhara kebab, the malai kabab and, believe it or not, the malai broccoli. People really like malai broccoli! It is a different take. Best part of running a nightclub business The best part of what I do is the relationships. I love to make friends. My favourite thing is to sit at the club in the night, spen ding time with people. People are what makes a place tick. If you would like to spend quality time with your friends and if you appreciate great food, I shaped Snort to be that place.
A day in the life Running a nightclub, the hours are late, so my day also starts late. But mostly, I love to spend time with my family, especially my kids. Hobbies I love watching movies. Favourite artistes Jlo is my all time favourite. When it comes to Bollywood I like romantic numbers and retro music. Mantra for dealing with Competition Every club and every place is different. I just focus on my selling points and strengths rather than looking at what others are doing and competing with them. My Poison I am a scotch-lover forever, so definitely, Royal Salute on the rocks If not a nightclub owner, I would be: An actor The number one rule of fun: Live life to the fullest and do what you like and be yourself. Be proud of what you are.
What makes a good nightclub? Definitely the ambience, music and crowd. The best nightclub experience Armani Prive in Dubai and YOLO in Amsterdam. Loved it.
I LOVED THE NIGHTLIFE IN AMSTERDAM AND BEACH PARTIES IN MIAMI. I ALWAYS WANTED TO BRING THAT EXPERIENCE TO HYDERABAD. SNORT IS THE FIRST NIGHTCLUB I STARTED ON MY OWN. Shoot by Dinakar Pamu
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EFFORTLESS iN
TERIORS
HYDERABAD
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By Pratika Yashaswi
A
t the Hi In Concepts Experience center at Jubilee Hills, there are no imperfections. You would need to run your finger down a sleek, quartz-topped surface
to understand. You will find it is smooth, without seams, joints or splinters. Even sink drains take on a different appeal: instead of being ugly little holes, they are graceful interstices that are functional and easy on the eyes. Apart from being modern, sleek and geometrically perfect, all the products have one surprising quality: they are machine-made for ordinary human beings. All cupboards
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are within reach, and drawers open with a mere touch.
we could fill. A lot of large scale
Experience the world of
These simple, elegant solutions are genius. They are the
constructions and projects are
Modern Interiors
culmination of strong vision and detail-obsession that turn
happening, and not everybody
We are one of the finest
an ordinary space into a haven.
can work with an architect.
experience centers in India,
Even if they do find a good
in terms of kitchens and
architect, it is hard to find a
wardrobes. This is the only
good vendor to finish the job.
place in India, where you can
That is the brilliance of modern design, and at Hi In Concepts, they are executed to perfection. red caught up with one-third of the founding trio, Arvind Raghuvanshi, to find out more.
Hi iN
have modular kitchens made So, we decided to be solution-
of solid wood. They are made
providers for Indian-made
of treated teak wood and
The Beginnings
modular wardrobes, cabinets
stainless steel. They are
Mr.Valluri Srinivas, Mr.Majety Nagabhushanam and
and kitchens. They are integral
resilient and can be kept
myself, were classmates in JNTU, and we are
to interior design. Our part of
outdoors. People have been
architects. There are several companies that we run
the story is, to Make in India
importing kitchens, while we
together. Primarily we started as Hitha Design, a
products that are on par with
are manufacturing them here.
branding and graphic design agency in 1999. We
what you get internationally,
are totally into building brochures and publicity
from Italy or Germany, of
We can very proudly say that
material for builders. Our accomplishments in that
course at a much lower cost.
the best of the quality you can
field are path breaking. Concept of doing grand
That is how we went about
ask for in India is here. There is
brochures and marketing collaterals has originated
things. We started Hi In
absolutely no compromise in
with us. In the builder segment, if you talk about
Concepts in 2008 and today
any of the things that we have
Hitha Designs, every builder knows about us.
we are a highly design-
created. We don’t cut corners.
oriented, national award-
We make our products to order.
We were observing the interiors business through
winning company.
our work and noticed a few gaps that we believed red | july 2019 | 42
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Magnificent materials It is the quality of the materials that breathes life into a great design. We source the finest of the materials from across the world. Our hardware, our laminates- all these components are from the best of the brands. We use only branded products. Take for example, the plywood that we use over here is made to order. It is calibrated to fit the surface and environment needs perfectly. It is not like the commercial plywood you find in the market.
because it doesn’t crack. We are the sole distributor of this Italian product in India. 100% customisation What we are able to offer is something that an ordinary carpenter or a showroom-purchase cannot. Our creations can be customised down to the last detail: If the space you have is 8ft and ¾ inches, your wardrobe will run exactly that length. It won’t be 9 ft or 8.5 ft. We can also finetune for things like if you want a special area for your jewellery and watches, or for something to be more suitable for your height. No two clients get the same product because their needs are totally different.
One level is, clients can walk in and interact with our designers, architects and a whole group of production people to come up with something. We encourage them to come in, we sit in the open, we exchange thoughts and ideas, have a cup of tea. The second level is, through a digital tool in the comfort of your home called Hi In My Studio. With a oor plan, you can design your own kitchen, wardrobe, and cabinetry, in less than twenty minutes. You can document your own thought process and visualise your space. You can share this with any architect or interior designer. When you take a printout, it's a rendered image of your own, and you can use it to discuss with the designer.
Another thing we take care of is the edge-banding, what runs on the sides and edges of a counter or a door. The lifeline of any modular product is the quality of the edgeband, and ours seal the material in so well that even if you take a knife and you try to peel it off, you can't. This is the quality of our adhesives and methods. This is what makes it long-lasting. Seamless surfaces On the kitchen counters and the ooring below, there are absolutely. no joints The surface is smooth. This is because of our unique quartz-based microtopping material. It is a continuous, innovative and tactile surface that can make any space unique. It is completely ecofriendly, it can be handled with bare hands, and is totally waterproof. It comes without labels and can be applied on any surface- indoors or outdoors, kitchens or bathrooms, on glass, tile, plastic. You name it. It is a fuss-free, aesthetically app-ealing product that gives the user a lot of exibility and is easy to maintain
Design from Dialogue Clients are a big part of the design process, and we don’t follow a commercial selling cycle. Interaction happens with us at two levels.
Production at its finest Whatever is designed in the studio, we have the ability to make an exact reproduction in the factory without any human involvement. The methodology and the technology we are adopting, the kind of infrastructure we have created for factory production, they are mind blowing. They are the technologies of the future. They allow us to make solutions that are truly world-class, which our clients can enjoy for a long time.
ARTISTRY. INNOVATION. MAGIC.
The soul of great design. Good design is that which doesn't show as ‘design’. It is an extension of you. When you get a good design, you are already in love with it. It's anthropometric, it is ergonomic. It is effortless. It is easy to use, to maintain, to be around. A short person should be able to reach the highest shelf in the cupboard. We firmly believe that more people should enjoy the benefit of a great design.
Hi iN red | july 2019 | 43
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redhaute
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Tell us about your schooling years As a student, I was very hard working. My marks were consistent. Though I never considered myself to be naturally intelligent. I was what you’d call a book worm.
What were your dreams as a youngster? Was acting a part of the plan? As a kid I just wanted to be successful. If I hadn’t become an actress, I’d be sitting by a desk, with glasses on, working on some accounts. I grew up in a humble background. So all I really wanted was to get out there and experience life in the wider public space.
BEst
At hER
ever-energetic Samantha Akkineni.
exuberance. Here we are, in conversation with the
ions. She thrives in challenge, and vibes with
-ished in expressing about the queen of express-
for the world to see- Samantha. Words are impover
nurturer of unconventional ideas that are out there
telling. A philanthropist at heart, a free spirit, and a
strong-willed believer in craftsmanship and story-
ever-evolving artisan who hates selfies, and a
critically acclaimed superstar; but under it all, an
industries, a recipient of four Filmfare Awards, and a
A leading actress in the Tamil and Telugu film
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Does Baby resonate with the off-screen Samantha? Baby’s character is very bubbly and active, which made it an incredible part to play. I myself
Take on Oh Baby I watched the original Korean Comedy. Something told me it has a universal appeal. I also found it to be an important film because it is about an old woman getting a shot at reliving her youth, which she couldn’t do the first time around. So the story sensitizes you to sacrifices that go behind making a living.
First mentor When I started acting, I was not serious about taking it as a career option. I stayed back as I found a mentor at the very outset. Gautham Menon, the director of my first Telugu film Ye Maya Chesave, had me totally awed. I put my faith in him and replicated each of his teachings till I perfected them.
Tollywood dream When I was in college, I started modelling for some extra pocket money; the thought of becoming an actress had never crossed my mind. But it all escalated from there.
Have you ever played a character that was extremely unlike you? Yes, that brings to mind my role in Super Deluxe. You see, while approaching or understanding a character, you tap into a part in your subconscious that resembles it and you bring it out. But in that film, specifically, I had absolutely no aspect in my subconscious, or outside, to refer to. So I think it gave me a chance to enter new territories altogether. Yes, enacting a role that’s unlike you is challenging in a way, but at this point in my acting career, I would say I want to be challenged.
am considered to be the comedienne in the family, so I had a lot of fun letting those aspects of me live vicariously through Baby. But despite being my most favourite role till date, Baby was one of the hardest too. Each day of shoot, I would exploit my potential completely before wrapping up. I extracted an incredible level of satisfaction from working in the movie, and pushing myself harder than I thought I was capable of.
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GO BEHIND MAKING A LIVING.
TOWARDS THE SACRIFICES THAT
EYES AND SENSITIZES YOU
OH BABY REALLY OPENS YOUR
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On marriage and acting I was almost sure that once I get married, I would stop getting movies. I chose to get married nevertheless. Now, a couple of years down the line, I’m still working and I’m happy.
You got married to Chaitanya. How has the journey been? Marrying Chay is the best decision I’ve ever made. Even after 10 years of knowing him, my mind goes back to the Ye Maya... days and I cannot process the fact that I married him.
What roles appeal to you? There was a time when I was okay with enacting unimportant roles in big movies just because the movies were supposed to be a guaranteed hit. But I have learned that the more we, as actresses, let this prevail, the lesser likely are we to have strong female characters written into films. My new movie Oh Baby is completely centred on the journey of a female character, which is unsurprisingly harder to market than a movie with a male lead. Nevertheless, what I look for more specifically in a role is whether or not it gives me a chance to challenge myself, and learn in the process. My love for the craft, my love for storytelling as an actor, and my respect for my audience are what keeps me from signing a role only for the paycheck.
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Change over the decade It takes a lot of mistakes before
On working with women People think that women have a lot of rivalries going on among them. But that is so untrue. The best part about working with women is that you can see the fire in their eyes. It is because they know what it is like to get what you want in a man’s world. In Oh Baby, most of the directorial and production team is women, so it was a wonderful experience.
On Pratyusha support Coming from a humble background, I know how it feels to be helped out in a time of need. What drives me is the joy that’s derived from helping a family. It is above all other joys.
Does being questioned on motherhood bother you? It doesn’t really. I don’t think the question is wrong as much as I think any question about choices is wrong.
After marriage I’m much stronger than the girl I was before. The realisation that I’m no longer standing solo empowers me and encourages me to take up more challenges.
Did you expect Oh Baby to be such a massive hit? It has a lot going on for it. This movie is for the women, offering a new perspective towards the generations before us- This movie is my token of gratitude for them. I also thank the audience for receiving it so well.
What is your success mantra? It has been both luck and hardwork. When luck presents me with an opportunity, I make sure to hold on to it. But at the same time, I toil constantly in order to be better and keep evolving.
Most difficult task for an actor? It might sound weird but the most difficult task for an actor is to just be. There is a sort of proficiency that comes with being able to feel the character. It requires forgetting the actor and becoming the character for that moment.
you can put a finger on what you really want. I made many. Before coming to a point where I knew what I want from myself, I lost track a number of times. That is what has changed in me as I evolved into a more confident and self-aware person.
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He is stable, balanced and sorted
about Chaitanya?
A quality that you like
Miami
Favourite holiday destination?
Hands down, Nithya
film industry
Favourite actress in the South
Audrey Hepburn
Who is your favourite actress?
Two words: Weight-training.
Secret to your fitness?
as pictures.
I feel they are not as artistic
Why do you dislike selfies?
OFF THE CUFF