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info@labelbella.com | website: www.labelbella.com



www.vijayrana.co.in | E: vijayrana@vijayrana.co.in | M: + 91 9618063944.

Red Gadgets 96 Greed for gadgets is never ending. Let us see if we could satiate at least a wee bit of this hunger.

Red Cuisine 82 If it is for Hi-tes, have no second thoughts- just head for The Park Hotel

Red Haute Success doesn’t depend on the amount of work, but the depth of work, no one has proven it better than the charming lasso Nanditha Raj. This latest talent at T’town, sizzles the pages of Huate.


The nostalgia of pure flavours emitting out of the kitchen and the familiarity of tastes with which we have grown up bring back sweet memories. Best Western Jubilee Ridge stirs those feelings.

Red Eve

Red Eve

A doctor, a professor, a dedicated social worker, a merry socialite, a doting mother and a loving wife, Dr. Parvathi teaches how to multitask.

She is a socialite with a difference. Wearing many hats, Sushila Bokadia touches many lives.


Red Focus 98

78 Red GenX

Red GenX



A young man of grand vision, impressive business acumen and great leadership qualities, Goli Venkat is the one who comes across as inspiration to the budding entrepreneurs.

Home, office, five-star property, eatery, boutique – whatever is your dream Niroop Reddy has his magic wand to build as well design them, as you like it.

Go to any corner of Vizag, you are bound to nd at least one VUDA facility. Dr. Baburao Naidu took over the reins of this organization that has a ubiquitous presence. We nd out his plans for the Smart City in the making. From summer camps to dolls’ wedding, and from Tomato Holi to grooving with Saroj Khan as well as luxurious shopping expeditions, she has given Hyderabadis every kind of experiences. Sashi Nahata, denes what is versatility.

Red Trade

Red Trade

Refrigerator, blender, washing machine, air conditioner, television are no more things of luxury but necessities of modern man. Meeting this ever growing need and leading the market is, Sanka Mrutyunjaya Rao.

To run a massive mechanism even small component plays a cardinal role. Educating the layman about the importance of cables and wires in power industry, Brij Gopal Bhutada shares his trade secrets.






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Publisher Chandra Mouli Tippala Executive Director T V Vijaya Kumari Editor-in-Chief V Sarada Asst. Editor Ranita Ray Sr. Photographers Dhana Vijay Dinakar Pamu Sr. Designer K Shankar Image Processing P Venkatesh General Manager - Marketing Rajesh Babu Guntu Dy. General Manager - Advertising Selvaraj Dominic Dy. Manager - Circulation Faheem Siddiqui Asst. Manager - Advertising B V S Appa Rao K Niranjan Shaik Md Ali R B S N Satish Eswar Rao Asst. Manager - Marketing V Sahiti Sr. Executives - Subscription & Sales P Arjun M Ganesh Accounts & Admin. R Chaitanya Kumar

Design Strategy

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

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W W W . R E D M A G A Z I N E . I N

Publication Consultant K Raghuram Raju

FOR ADVERTISEMENTS: Vizag: 9885 444449 Hyderabad: 9553 955178 FOR SUBSCRIPTIONS: Vizag: 88854 88854 Hyderabad: 8897 626262 FOR STOCKINGS: Vizag: 8885 999996 / 9949 444446 Hyderabad: 9000 518375

FOR QUERIES, CALL: 88854 88854


"True independence and freedom can only exist in doing what's right."

for the Godavari Maha Pushkaralu. He has also won accolades for his endeavours over the clean makeover of Hyderabad. Well done Mr.CM!


izagites are a worried lot. The talk of shifting the Indira Gandhi Zoological Park threw them into a tizzy. Losing the rich home of flora and fauna to an IT park in the name of development is certainly not acceptable. Some NGOs, environmentalists and the general public are up in arms about the proposal. Firstly, the government should quell the allegations that the move was being made to appease realtors. It is time they came up with projects that would help us conserve environs as well as the only zoo in the state. On the other hand, it is heartening that the AP government is holding the Independence Day parade on the Beach Road, giving Vizag its well-deserved place and privilege. It is a triple victory for KCR. The Chief Minister of Telangana celebrated the annual festival with great gaiety. Earlier, he was applauded for the excellent arrangements he made

You can very aptly call Nanditha Raj one in thousands for she waded through 70,000 contenders to bag her first film role. She is now playing the lead role in ‘Sankarabharanam.’ Incidentally, it is being produced by the city’s famous builder Mr.M.V.V.Satyanarayana. If the adage- success succeeds successis anything to go by, the upcoming flick should be a super hit like its predecessor ‘Geethanjali.’ She happens to be an August -born. Having her on our cover is a perfect birthday gift. Dr.T.Baburao Naidu took charge as Vice-Chairman of Visakhapatnam Urban Development Authority, which is in disarray. We naturally want to know the steps he is taking to revive it. We draw your attention to Ms.Sashi Nahata, Director and Founder, Akriti Elite, who stepped out of her ‘ghunghat’ to take the world head on. Our Focus is on these two different people. Life is a bed of roses for her. But she knows it is not so for many others. So she is ready with help and advice. Dr.Metta Parvathi is a happy-go-lucky celebrity, but once she dons the doctor’s apron

she is a serious professional. Ms.Sushila Bokadia may be a well known socialite. Read about her and you realise how little you know about her. You can learn what multitasking is all about from these ladies in the Eve. If you avail the best Hyundai facility in Visakhapatnam, you should thank him. That is Mr.Goli Venkat. He drives his point straight home saying that there is no shortcut to success. Giving him company in GenX folder is Mr.Niroop Reddy, the architect who has many prestigious projects in his kitty. Find out how he is building his future. Sowndarya Group that deals with electrical appliances is a household name in the region. Mr.Mrutyunjaya Rao talks of the nuts and bolts of his business. Mr.Brij Gopal Bhutada, MD of Finecab Wires and Cables, reveals how his products offer the much-needed protection to industries. Trade is the banner under which you will find these dynamic entrepreneurs. We are celebrating 69th Independence Day and I salute the nation on this occasion.

Chandra Mouli Tippala, Publisher


ENTICING THREADS ‘Silk India Expo – 2015’ displayed a wide collection of products sourced directly from weavers from across 14 States and shoppers were spoilt for choice. Presented by Hastashilpi – Artisans and Weavers Welfare Association, at The Gateway Hotel , the exhibition offered a variety of products in 60 stalls spread across the venue. For those who are fond of traditional silk saris, some of the stalls displayed Kanchi, Uppada and Mysore products in bright hues. “There are about 700 weavers who come under the Handloom Clusters and Silk Cooperative Societies working for Hastashilpi,” says T.Abhinand, managing director of Hastashilpi. The ve-day Expo was inaugurated by ‘Mrs. India Asia International World-2015’ and ‘Mrs.Asia Beauty Condent – 2015’ Valentina Mishra

APWJF MEET Addressing the journalists from three North Andhra districts Visakhapatnam, Vizianagaram and Srikakulam at a meet organised by AP Working Journalists Federation, former minister Bandaru Satyanaraya said that he would work for the welfare of the journalists. The journalists reiterated their commitment to journalism of ethics. Guests of honour for the event were Palla Srinivas and Vasupalli Ganesh Kumar, MLAs , Prof. G.S. N. Raju, Vice-Chancellor, Andhra University. Prof. Bobby Vardhan ,Department of Journalism. P. Parameswara Rao, APWJF State President and Secretary Gantla Srini Babu, Jogi Naidu, Journalist from Srikakulam were prominently present at the meet.

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ROTARY GESTURE Rotary Club Vizag Hill View has set up a Vocational Tranining Centre for Tailoring & Designing at Rajaka Veedhi Community Hall, Chinna Waltair. After inaugurating the centre, K.Haribabu, MP addressed the gathering and said that beneciaries of the training programme should take their task seriously and avail job opportunities offered by apparel cities. He commended the club for taking up this responsibility. They donated 8 sewing machines, tools and tackles and provided trainers for this activity for entire year as a continuous project. President Sapna Somani, Secretary Padala Nagendra, Asst.Governors P.L.K.Murty and Satyashree, Vocational Services Director M.V.S.Ranga, Treasurer Jeeja Valsaraj attended besides the Dhan Foundation members.

DR.SHASHI KAPOOR AT SANDYHA The local branch of Sandhya Eye Hospitals announced launching the services of Dr. Shashi Kapoor, the top refractive surgeon who performs the highest number of LASIK procedures (about 2000 a year ) in the country. Sandhya Eye Hospitals, is having its presence at Vijayawada, VIzag, Srikakulam and Rajahmundry. A dedicated team of six senior doctors are taking care of the Vizag center. The centre has facilitated 40,000 procedures free of charge. “Holding camps every month, we offer services at subsidized rates. We also invite donors who can sponsor a surgery for the poor. We are rst to introduce ZYOPTIX personalized LASIK treatment in Andhra Pradesh,” informs Munagapati Bhargav Ram, Director of the chain of Sandhya eye-care Hospitals.


CRETA UNVEILED “The much awaited Global SUV Creta sets the benchmark for this genre of automobiles and a perfect SUV for the smart city in the making. Our satised customers are responding overwhelmingly to it,” said David Raju, DGM, Lakshmi Hyundai. MLA Vishnukumar Raju unveiled the car at the Ramatalkies showroom and handed over the key to the rst buyer, Vishal Varma. Offering a distinct power and style with robust body, superior engine performance and condent riding and handling, Creta is set to make a statement in the growing SUV segment. With its advent, Hyundai strengthens its presence in India. Rama Rao, DGM, Lakshmi Hyundai, BJP leader Mahesh, proud buyers of the premium car were prominently present at the delightful event.

YOUTH AT THEIR BEST Vizag Youth Carnival, held at Gurajada Kalakhetra, had the audience totally enthralled . The show included a couple of fashion shows in which students ramp walked, displaying their talent. A few competitions of dance and music were also organised as part of the carnival, in which students participated with great zeal and in good numbers. The dance competition had two categories- solo and group. As many as 150 students contested for the titles in the carnival. Nearly 2000 boys and girls drawn from various colleges took part in the event. Chaitanya worked hard to make the event a thumping success.

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A SHINING JEWEL IN THE HOTEL INDUSTRY We have all top class facilities ranging from air conditioned rooms which you can reach in no time with the help of high speed elevators, you can also choose to order food in your room because we have 24/7 room service options. For those who wish to be treated like a king, we have two multi cuisine restaurants which offer utmost comfort and delicious food. The customers can also avail of our inhouse laundry and dry cleaning service. You need not halt your tness regime just because you are on a holiday, our high end gym takes care of that. Every room will come with an LED TV, E-safe, coffee maker and hair dryer. In case of emergencies we also have the facility of Doctor on call.

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BAHUBALI SPECIALLY SCREENED SRK Volvo organised a premier of the high budget blockbuster Bahubali for its elite and loyal customers at Inox theatre CMR on the very release day. The city’s who-is-who were there to witness the movie that was exclusively screened for them and their families. The customerfriendly gesture was appreciated by one and all. The audience left the cinema hall recalling and discussing the highlights of the movie. The initiative of SRK Volvo was highly appreciated and widely applauded.


Isukathota | Madhurawada, Visakhapatnam. Ph: 0891 2730 222 | 2782 999 | 9959111464 E: marketing_lkt@radagroup.net


CITY TO GO GREEN K. Haribabu, MP, offered Rs.5 lakh to make one municipal school in the city a green school, at the launch of the Visakhapatnam chapter of Indian Green Building Council (IGBC) at a meeting organised by CII., Prem C Jain, Chairman of IGBC, said that the Ministry of Urban Housing and Poverty Alleviation has agreed to make IGBC norms as basic guidelines for affordable housing. The local chapter came into existence with S. Vijay Kumar, CMD, Vijay Nirman, as Chairman and K. Leela Prasad, Subhadra Electricals as Co-Chairman. The students of GITAM have brought out a newsletter. N.Yuvaraj, District Collector, G.S.Shiv Kumar, Vice Chairman, CII Andhra Pradesh , Sekhar Reddy, Chairman, IGBC Hyderabad Chapter, Raghupathy, Executive Director, CII shared the dais.

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IT'S CELEBRATION TIME AT CONQUER TECHNOLOGIES Visakhapatnam Conquer celebrated its Fifth Anniversary recently at The Gateway Hotel. The parent body Conquer Technologies, founded by Sudhakar and Ravi, celebrated 20 years of success. To mark the occasion, Apple had organised an event- Ipad in Business. Suresh Babu, partner and Ramaiah, Business Consultant worked hard to make the event a thumping success. Nehru, Sales Head and Sairam Raju, Service Head, Hyderabad branch and Dinesh, Regional Head of Vijayawada Branch spoke on the occasion. Shaiju P.Thomas, Regional Business Manager, Apple India, graced the occasion.

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NARESH UNVEILS HONDA JAZZ O. Naresh Kumar, CEO, Symbiosys Technology, unveiled the Honda Jazz car and handed over the key of the ď€ rst car to Chota of KBGS at Sundaram Honda Showroom . Mr.Satyanarayana, Branch Head, Mr.M.L.V.N. Prasad Sales Head, and Sr. Sales consultant N.V. Subba Rao were present at the event. Jazz, the latest hatchback from Honda stable has been one of the most awaited vehicles in the country. Coming in both variant in petrol(7) and diesel (5), the car is available in 6 colours. With special features including magic seats, highest boot space in B+ segment 354 ltrs, navigation system with DVD player, alloys wheels, the car is the most sought after in recent times. 25cars were delivered in the ď€ rst month itself. Responding to the overwhelming demand and with customers waiting for a month or two to get deliveries, the company plans to hike the production of Jazz in its plants in Tapukara and Greater Noida.

GYAN LAKSHMI PROJECT LAUNCHED P. Vishnu Kumar Raju, MLA, chief guest, inaugurated the Gyan Lakshmi Project (cervical cancer awareness drive). Under the project, the Rohit Memorial Trust distributed sanitary napkins to the underprivileged students of Oxford English Medium School. Vice-Chairman of the trust Meenakshi said that 10 schools would be adopted for the year-long programme and the required biodegradable napkins would be procured from the Sampoorna Rehabilitation Centre. Dr.Sita Kalyani of Bharathi Hospital threw light on various aspects of hygiene and preventive measures the girls should take. Project director Gurmeet Kohli explained the scope of the project. Anantraman, Chairman of the Trust proposed a vote of thanks. Anand Rao, Correspondent of Oxford School and Dr.Sugandhi of AS Raja Blood bank shared the dais.

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INDIA AIMING HIGH: PILLAI Hypersonic Reusable Cruise Missile In The Offing “After developing various versions of BRAHMOS Supersonic Cruise Missiles, now the country is turning its attention to hypersonic reusable cruise missile,” said Dr.A.Sivathanu Pillai, noted scientist and former Chief Controller at Defence Research and Development Organisation (DRDO), addressing the students and faculty at GITAM University. “The idea of reusable cruise missile development was taken from the epic Mahabharatha, particularly from Lord Krishna’s ever-rotating Sudharshan Chakra. Like Sudharshan Chakra, we want to make a faster hypersonic cruise missile which destroys the target with pinpoint accuracy and flies back to the base for re-use multiple times,” he added. Remembering former President Dr. Abdul Kalam’s zeal for innovation, he said, “Dr. Kalam wanted to convert the SLV-3 into a missile, but Prof. Dhawan, the Chairman of ISRO wanted to keep ISRO away from missile development as it might affect the international cooperation that ISRO had with many countries. Dr.Kalam’s mind was always revolving round developing a re-entry class of missile.” Commending India’s potential, Dr.Pillai said that the country has recorded a tremendous growth in technology. “It is matching the level of developed countries, making India a nation of strength. Strength does respect Strength. Breaking the sixth country syndrome, BRAHMOS has shot India to the level of global leadership.” Dr.Pillai received the GITAM Foundation Award from GITAM President Dr.M.V.V.S.Murthi during the University’s 35th Foundation Day Celebrations. Vice-Chancellor Prof. G. Subrahmanyam, Vice-President Prof.M.Gangadhra Rao, Pro Vice-Chancellor Prof.D.Harinarayana, Registrar Prof.M.Potharaju, UGC Affairs Director Prof.CH.Ramakrishna and others participated in the programme.The University also presented the Best Teacher Awards to Dr.M.R.S.Satyanarayana, Dr.K.Manjusree Naidu, Dr.R.Ventakateswarlu, Dr.M.V.Lakshmi, Dr.M.Rama Rao, Dr.L.Srinivas, Dr.K.Mohan, Dr.B.Nalini and Best Supporting Staff Awards to Mr.T.Sridhar, Mr.O.Tata Rao, Mr.Shaik Hussain at the hands of Dr.Sivathanu Pillai.” Gandhi Institute of Technology and Management, popularly known as GITAM was founded in 1980 by an inspired group of eminent intellectuals and industrialists led by Dr.M.V.V.S.Murthi, MLC, and popular philanthropist.

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FASHIONISTAS HAVE A FIELD DAY Fashion Fiesta, an exhibition at Hotel Novotel, has brought together 40 designers, weavers, and art manufacturers under one roof. It was inaugurated by Payakarao Pet MLA Anita and G. Mallika, CMD, Viabhav Jeweellery. “This is the second time we are holding an exhibition in Visakhapatnam and have found an encouraging response from here,� said Fouzia Tarannum of Creative Events, the organiser of the expo. Bringing in a whiff of fresh air is the Rare Collections stall from Vijayawada with Gujarati and Rajasthani wooden furniture that are symbolic of the painstaking effort put in by traditional craftsmen of India.

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KIRTILALS REGALES CUSTOMERS Kirtilals Jewellers organised a gala evening of laughter, fashion and magic as gesture of goodwill to its loyal customers which was followed by a cocktail dinner party at Varun Novotel Hotel. Nearly 400 people participated in this customer get-together event. The ď€ rm organised a variety entertainment programme. The renowned comedian, Dhanraj and his team enthralled the audience. The Magic and Illusion show by Indrajit from Coimbatore held the audience spell-bound. The programme, which included a fashion show, was organized by G.Madhusudhan, General Manager, Store Operations, PR & gardens AP & TS region. Chief guests for the function were Prabhu Kishore, MD, Varun Group and his wife Lakshmi.

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It is the only port in India capable of handling super capesize ships carrying coal and iron ore of even 200,000 DWT. The Cargo loading and unloading systems are among the best in Asia and have revolutionized the manner cargo is handled in Indian Ports.


SANSKRUTI REMEMBERS JAGJIT “Baat Niklegi Toh Phir: The life and music of Jagjit Singh a book by Sathya Saran, well-known journalist and editor was launched at a special event organized by Sanskruti club at Taj Banjara. Dr.Ananda Shankar, Padmashri and Sangeet Natak Academy Awardee, was the chief guest. Kartar Singh, brother of the late Jagjit Singh was the guest of honor. Vandana Shete, President, Sanskruti played a perfect host. Some of the special invitees were Laxmi Devi Raj, Vinita Pittie, Karuna Gopal, Dr. Kiran, Lakshmi Chandra, Vanaja Banagiri, Manjula, Kasim Ali Khan, Abhijeet Bhattacharya, Naresh Thapar and many others were present.

BNI FUSION’S FUN FOOTBALL FIESTA It was soccer time for the members of BNI Fusion. Ramesh Patel hosted a unique football match for sheer fun. 120 members and their families were seen enjoying the event. Members formed two teams -Team Tigers and Team Lions and were on the eld to engage in an interesting match. The game held the spectators’ interest as Tigers beat the Lions and took away the trophy. To treat the guests, members and the players a special south-Indian snacks cart was arranged, which satiated the tastebuds with hot idlis, dosas and vadas.

POCHAMPALLY IKAT ART, MELA A HUGE HIT Pochampally Ikat Art Mela drew huge response from people. The event, organised by the Pochampally Handloom Park, was held at Kalinga Cultural Hall, Banjara Hills. It was inaugurated by fashion designer, former Mrs.India Shilpa Reddy. “Platforms such as this are required to reach out to women looking for well-designed Ikat handmade cotton, silk wear and home textile under one roof,” stated Shilpa. “Handlooms are part of Indian culture and rich artistry. By promoting handlooms, we support the artisans and the local community who have been passing on their skills to the upcoming generations,” said Devender, Chairman, Pochampally Handloom Park.

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KALAMANDIR FOUNDATION CELEBRATES FIFTH ANNIVERSARY Kalamandir, the leading designer apparel store celebrated its 5th anniversary on its Kukatpally premises. The Foundation was started by Prasad Chalavadi, CMD, Kalamandir Group. Among many other VIPs, T’town actors Nikitha Narayan, Rahul, Sudhakar and Priya graced the occasion. As a part of this celebration, the actors and Prasad Chalavadi, Mohan Chalavadi, CEO, Kalamandir, donated a huge sum to “Cherish Foundation” that takes care of orphans and street children. Five weavers were felicitated and merit scholarships were given to the children of the staff. Mohan Chalavadi said, “A thought of paying back to the society has led to the initiation of this noble cause called ‘Kalamandir Foundation.” He also made a mention of ‘Best overall CSR Practices Award’, which the rm has received at World CSR Congress event, Mumbai. TONI & GUY ESSENSUALS LAUNCHED AT MADINAGUDA Essensuals, a diffusion line of world-renowned unisex salon Toni & Guy, launched at Krishna Devararaya Nagar, Madinaguda, Miyapur. It is the brand’s rst Essensuals in Telangana State. Tollywood actress Neha Deshpande inaugurated the salon. Located in a spacious 2,700 sq ft property, the swanky salon consists of 12 hair-cutting stations, four wash stations, two pedicure/manicure stations, bridal room, facial room, VIP room, and two spa rooms, one Thai spa room and two steam bath rooms. Sudhir Mathews and Ashish Kothari, the franchise partners said “All our stylists at Essensuals have been trained and certied by Toni & Guy. Each of them has an extensive background and proven track record in their eld.”

SHOPPERS WENT GAGA OVER SILK INDIA EXPO Hastashilpi - Artisans and Weavers Welfare Association organized a six-day 'Silk India Expo’ at Shilpakala Vedika, Hi-tech City. Tollywood actress, Jyotii Sethi and socialite Bina Mehta inaugurated the exposition. “It’s great to see various apparel, particularly silk saris, designer ware products showcased in the city, all under one roof,” said Jyotii. From hand-block print saris, suits, silk bed covers, hand-woven matka and Assam muga fabrics, Baluchuri saris, Bhagalpur suits, Mysore and Kanchipuram silk saris, Maheswari, Chanderi silk saris and suits and Kota silk, Darmavaram silk saris, Dhaka silk saris were a few of the products among plethora of collection put on display at this exposition. “The organization’s aim is to give products directly to the customers, without the mediators” said, organizer Abhinand. red | august 2015 | 38





A GLITZY SHOW AT IZZ GALLERIE SPACE Izz Gallerie Space turned into a swanky hub as it hosted the posh diamond jewellery exhibition by Deepika Sharda from Mumbai and Jaipuri chiffon pieces by Shalini Modani. The two-day show witnessed huge footfalls and shoppers thronged to buy these unique products. There were also counters of Italian crystals, exotic jootis, fragrances, cup cakes and chocolates, which remained busy as the crowd stopped by to try them. Running from morning to late in the night, the show was a grand success.

Shalini Shika



Shalini Agarwal

NO SMOKING SLOGAN BY PHANKAAR CLUB Phankaar Innovative Minds organized one-of-its-kind unique themed event called ‘Dum Na Lo Dum- Hare Rama Hare Krishna.’ The call was to create awareness against smoking. Organised at Water, Rd 9, Banjara Hills, it saw club members, Page3, socialites attending the event in huge numbers. The participants were sensitized about various ill-effects of deadly habit of smoking. The thoughtful session was appreciated by many and people felt that such programmes should be more frequent to curb smoking.


Hema red | august 2015 | 40






DEEP MELA BY DEEPSHIKHA MAHILA CLUB Members of Deepshikha Mahila Club came together for a noble cause and organized Deep Mela - A High End Designer Exhibition at HITEX. From handloom fabrics, readymade clothes, home décor items to different paintings and art pieces, the event saw variety of products put on display. Among them the counter for designer watches by Spriha, grabbed the maximum attention and buyers were seen going gaga over the collection. Deepshika Mahila Club is a Hyderabad and Secunderabad-based social welfare organisation, established in 1965 and it has been taking up various charity causes.

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TSR TV9 FILM AWARDS A GRAND CEREMONY TSR-TV9 National Film Awards Function took place at Shilpakala Vedika. This year for the rst time it included lm fraternity from seven languages- Telugu, Hindi, Kannada, Malayalam, Tamil, Punjab, and Bengal receiving awards. The awardees’ names were nalized by the Awards Committee on the basis of the people’s opinion garnered through SMS to TV9 Channel, said T.Subbarami Reddy, Chairman of the Committee. Chiranjeevi was the Chief Guest at the function. The award ceremony was preceded by dance performances by star Charmi, Sanjana, Hamsa Nandini and Sraddha Das and songs by famed playback singers.



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Ashu Gauri


Archana Jaju


MANSOON HI TEA AT MANOMAY Archana Jaju, a renowned fashion designer and founder and owner of Manomay, the multi-designer boutique, hosted a monsoon hi-tea party for select invitees. The boutique itself was the venue. The occasion witnessed the unveiling of various collections which are on display in this facility. The designers are Anju Modi, Hemant and Nandita, Kavita Bhartia, Krishna Mehta, Rajdeep Ranwat, Sailex, Pratima Pandey, Khem, Ajit Kumar, Shyam Narayan Prasad, Kiran Uttam Ghosh, Reeti Arjena, Vrisha by Rahul and Shikha. Even the guests Anushka, Gulab, Sunita, Komal, Nidhi, Pooja, Ruchika, Sahiba, Tina, Trishna, Ashu, Namitha and many others made elegant style statements dressed in varied kind of fashionable ensembles. The invitees were treated with hot cups of tea and hot scrumptious snacks which perfectly suited the rainy weather.


Nidhi Rachana

Rekha Trushna


Pooja Komal

Ruchika Anju Jain red | august 2015 | 44


Sudha & Anjali

Shreedevi Choudhary

Pooja Seema Jain

FASHION YATRA TOOK ON A STYLE TOUR To set the mood and tone for the Spring-Summer shopping, Kamini Saraf brought a group of designers who got their collections to Fashion Yatra to Hyderabad at Hotel Taj Krishna. A few of the highlights of this exhibition were the exquisite collection of jewellery by Pankaj, Benarsi dupattas by Vedic Weaves, rakhees by Orchid, silver home décor and gifting artifacts and accessories by Shilpa Sanghi and Shakti Silver House, rich Benarasi by Snna -Benaras Revisited and Signature pieces by Rudraksh and Ada-The Expressions, fashion for 'Young-Gen' by Mimosa and Shruti Jalan, bags and footwear by Karishma Shah, Stoffa, Cinderella, Fizzy Goblet, She Shoo, Showsha and Maahi by Rashmi Doshi. Many ace designers’ clothing collections were on display. A range of home décor and interior products were also seen. The proceeds from the event went to Nanhi Kali, the project that strives to educate the girl child.





Priyanka Agarwal

Heena Kochhar Bobby

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Preeti,Kavitha & Samia Alam Khan


Hemanth Siree

YFLO MEMBERS INTERACT WITH KAVITHA Kavitha Kalavakunta, MP from Nizamabad, addressed 150 members of Young FICCI Organization (YFLO) on ‘Women leading the future of India’ at Park Hayat. Samia Alam Khan, Chairperson of YFLO welcomed the gathering. Addressing the meet she said that no country or state could become a democratic and a free society if it could not equip and empower women to be fearless, free thinking and ambitious leaders. “We are optimistic that this is the century of super women,” she added. Citing the example of Kavitha, Samia also said that this woman of substance headed Indian Chapter of Delphic Council and was also the founderpresident of Telangana Jagruthi, which works for uplifting the underprivileged of the region.

Pinky Reddy

Manjula Reddy

Shruti Aarti

Parvathi Reddy

Maya Patel

Dr. Anuradha



Sirisha red | august 2015 | 47


PINK CLUB CELEBRATES EID Ladies of Pink Club were seen in a special celebration mood as the club united to rejoice the biggest festival of the last month, i.e. Eid. It organized an unique soiree and club founder Manisha Kapoor played a perfect host for this Royale Eid Special afternoon. The highlight of the event was the qawwali by the very famous Warsi Brothers. AISH, The Park, Somajiguda, was aptly chosen as the venue for this traditional do. Guests were seen enjoying the Hyderabadi sit down lunch which had a wide spread of rich cuisine of the region.

TRENDZ EXHIBITION PULLED MASSIVE RESPONSE Trendz Exhibition was back to engage the shopaholics. Santhi Kathiravan inaugurated the expo by lighting the lamp. The three-day exposition cum sale was organized at Taj Krishna Hotel. It brought a range of latest trends to the fashion lovers by famous designers. From designer jewellery, hand bags, designer saris, bridal wear, ethnic wear, Indo-western apparels, footwear, accessories, fashion jewllery, home décor accessories, artifacts, gifting items, ethnic jewellery – pendants, bangles, earrings and bracelets, hand-embroidered sarees, blouses, dress materials, lehengas, kurtis, kids-wear and many more were in the ofng at this lifestyle exhibition.

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HYDERABAD Likith,Namitha & Ramya


Shilpa Choudhary

PIRATE BREW OPENS ITS DOORS Hyderabad’s latest quirky eatery, Pirate Brew was launched with a bang. The grand inauguration party saw city’s creme de la crème crowd attending the bash in full attendance. The evening was a lavish affair with grand spread of delectable food and drinks served to the guests. Adding to the treat was the thumping music which raised the celebration mood of the guests. The patrons who were at the do were all appreciation for the unique décor of Pirate Brew and seemed happy to have this new place as a great option to dine and party hard. Spotted at the launch were Alok and Sashi Nahata, Kaali Sudheer, Brij Gopal and Deepali Bhutada, Ramesh Patel, Shilpa Chowdhury and others.



Anitha Choudhary



Pooja,Phaneendra & Suharika Kousalya



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Ramesh Patel

Neeta Lulla & Ajita Reddy

Poonam Kaur

Gaurang Shah

LAKME FASHION WEEK SET THE RAMP ON FIRE An event was held to mark the completion of 15 years of Lakme Fashion Week (LFW). The show was a curtain-raiser for the LFW Winter/Festive 2015 which is going to be held on August 26 in Mumbai. Three ace fashion designers from the city along with nationally and internationally acclaimed designer, Neeta Lulla showcased their collections at this preview. While Gaurang’s Samyukta collection is inspired by the Indian queen Samyukta and his muse was Sandhya Raju for the evening. Anushree Reddy had put together Indian ethnics that are suit any occasion. Model Reha Sukheja and actress Rashi Khanna sported her ensemble. The show saw debutante Divya Reddy. Her collection revived Hyderabadi Nawabi elements with a modern twist and actress Poonam Kaur sported the fusion lehenga. Celebrities like Pinky Reddy, Shilpa Reddy, Shwetha Goud, Swathi Kilaru, Ajitha Reddy, Asmita Marwah, Kamini Saraf were spotted. Cherry Pestonji along with Anand Kabra who came to support the participating designers.

Reha Sukejha

Sruthi Chopra

Anand Kabra Priyanka Sandhya Raju Asmita Marwa

Rashi Khanna

Anushree Reddy red | august 2015 | 67






aving a chunky precious yellow metal chocker is almost every girl’s dream, but often remains as a distant dream. Gold price is pretty high. If not 100 gram, you can any day afford 1 gram of it. Here is a place where the latter gives no less glitter. Don’t believe us? Just visit to One Gram World on the Sampath Vinayak Road. There is a dedicated counter to bridal collection which consists of necklaces sets, chokers, Vaddanams, mangtikas, armlets, bangles etc. The highest range is Rs.16,000 which is a nely-crafted neckpiece.


oksh in Daspalla Hills can be your path to nirvana as far as your gastronomical ecstasy is concerned. It is the brainchild of three young partners Vincent King, Samir Verma and Sashikant Kumar. The interiors, done by the partners, are eco-friendly and most of the decorative pieces are DIY creations. Indoor seating can accommodate 20 packs. Drawing inspiration from a restaucafe (Shiva Café) in Banaras, Moksh follows almost same menu with a little addition here and a bit of change there. One can get unique cuisine like Nepali, Israeli, Tibetan, besides the regular Indian, Chinese, Sizzlers, Thai and Italian food which include soups, starters, entrée and desserts. Their idea is to offer a coffee shop with all-day dining facility. Vincent suggests having Chicken Seduko, She Momo and their thin crust pizzas and items from bakery, especially donuts, cinnamon rolls, Nutella chocolate pancake, crepes and croissant and its healthy drinks. This place serves as a platform for local artistes to showcase their talents. Thus, from standup comedians, guitarists, singers to rockbands everyone is welcome to connect to the audience here. Moksh’s alfresco seating area (48 packs) serves as the perfect venue for it.

Timings: 7.00am to 11 pm (365 days) Ph: 9100985685/6

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Bangles have domination of stone work and a few are real wonders. Equally impressive are its earrings, which have both traditional and contemporary designs. Looking for exclusivity? Then buy their highest priced earrings (Rs.3,050) studded with stones and with stunning cutwork. The collection of ngerings has quite a few unique pieces. “Our range of products is our USP”, state the owners Anusha and Vijay. They provide six months warranty on all products, except the stone ones. They take customization orders too.

Timings: 10.30 am 9.00pm (365 days) Ph: 9493640704



‘Time constraint’ is a pretext that often comes in the way of tness regimen for most of us. But with Anytime Fitness opening in the city, it is no more an excuse to shirk workouts. Located on the fourth oor, Jos Alukkas, opposite Sampath Vinayak Temple, the gym is spread expansively over 5,000 sq ft. With huge glass windows offering a view of the outside hustle bustle, it can motivate even the laziest person to sweat it out. Owned by the trio Sailesh and Eswar Bolisetti and Dr.Raveen, it has the largest gym oor in the city. A part of international chain of gyms which has presence in US, UK, Singapore, China and Melbourne, it gives the locals an amazing opportunity to work out on as many as 90 world class equipment from brands like Precor, Hammer Strength, Octane, Life Fitness, Torque Fitness, Concept 2, Schwinn. For cardio there are treadmills, cross-trainers, recumbent and upright bike; for upper body it has chest press, converging chest press, glide, pull down, row/rear deltoid; for lower body there are leg extension, leg curl, seated calf raise, linear leg press, squat lunge, besides these it also has different kind of benches. Among its huge range of machineries are some exclusive ones like Lateral Ex which works wonders on lower body and sides. For heavyweights Zero Runner comes as a great alternative for treadmill as it doesn’t strain knees. This gym is the second in the country to possess them. The USP of this facility is its 24X7 working hours; the member can come anytime by using access key provided by the gym and exercise for as many hours he/she wants. Those who need that extra push can take the guidance of personal trainers who will train them for an hour per day. There are 11 cameras installed ensuring security. Lockers are an added facility. It has a number of changing and shower cubicles. The membership is quite affordable compared to the standard of tness it offers. It can be obtained on monthly, trimonthly, six monthly and annual basis. Time: 24X 7 (365 days) | Phone: 0891-6666969

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or a bakery products lover, Classic Cakes & Bakes is nothing but a bonanza. Strategically located at NAD Kotha Road Jn., this place might not impress you as a fancy cake shop, but the menu denitely changes your rst impression. Proprietors, Jagan Mohan and Praveena are there as perfect hosts. Chef Krishna who is a bakery specialist is in charge of the kitchen. There are almost 40 varieties of party cakes besides a number of other regular and dry cakes. Unique avors are Passion Gyatho, Milky Pineapple and Vanilla, Dark Fantasy, Rich Chocolate etc. (Party cakes and pastries).They claim their eggless cakes are best in town. Quite interesting is its live bakery counter where you can see your cake being made. Do try the pulpy grape juice as a welcome drink. This natural potable is made in-house and sans no articial avour, colour or additive. Looking for something salty? Then taste pizzas, burgers, sandwiches and puffs, available both in veg and non-vegetarian options. It also has a Chinese food menu. A must try is manchurian noodles. If you wish to deliver a cake for your loved ones on a special day, just try their ‘Cake on Call’ service available throughout Vizag city. Timings: 10 am to 10 pm (365 days) | Ph: 9949682999, 9866889866



ow you don’t have to rely on the milkman or the shop to open to get one of most important requirement of your kitchen, i.e. milk. Vizag got ATM (Any Time Milk) vending machine, the rst-of-its-kind in the state. In association with Kamdhenu, the premium brand Bhavna and Mahesh Agarwal introduced this concept. The owner couple runs Amritmaya Foods Pvt. Ltd at Raipur, which has 40 acres of organic farm feed for its cattle. The customers will be given pre-recharged card and by feeding the requirement in the machine they can collect milk from 200ml to 5 liters per session. Uniqueness of this facility is, it supplies raw cow milk which is hard to get these days. Besides milk, one gets fresh and organic byproducts of milk like curd (Rs.60 kg), ghee (Rs.400 kg) khoya and paneer (Rs.320 kg each) produced at the owners’ farm. None of the items is frozen. One must carry container to collect the milk. Half liter costs Rs.25. Timings: 6.00 am -10.00 pm (presently) open 365 days Ph: 9949488188

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Chocolates are healthy, provided you pick the right ones! We have plethora of them which can satiate your sweet craving without adding that extra pound,’ said Maya Choraria introducing us to Taste Buds. Besides chocolates, the store which is a thoughtful outcome of her and her husband Ravi, has unimaginable range of imported products. Located at Ramnagar, Taste Buds is nothing but a haven for those who love to prepare international cuisine at home. For any help about the products, take the expert advice of Maya. It has wheat and rice pastas, noodles, which are high on healthy quotient. The list of beverages is vast and includes avours which are not found elsewhere in town. A few famed brands are Starbucks, Billabong Brewing, Redbull, Mogu Mogu, Mlesna etc. Want to prepare salads? Then with as many as 90 variants of sauces, mayonnaise, salad dressings, avored oils, it is the place which can spice up your salads. The range of chocolates is mindboggling. Do ask for authentic premium liquor chocolates and imported Cadbury Dairymilk in different avours including peppermint, black forest and chilli. Other international chocolate brands are Lindt, Goya, Tiffany, Galaxy, Toblerone, Guylian, Twix, Ritter Sport, Arcor and many more. It has varieties of sugar-free cookies, chocolates and crush, which can be an ideal choice for a diabetic. There are cereal and energy bars. Even it gives an array of options in dry-fruits. A sweet token of love for a special occasion means a lot and nothing is better than tempting chocolates. Taste Buds’ personalized gift wrapping comes handy here. It gives the buyer a sample to taste and test most of the products. 80% of the merchandise is imported.

Timings: 9.30am to 9.30 pm (Sunday afternoon closed) Ph: 0891-2565524, 9533287717

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orn ags, skulls, skeletons, cobwebs, scattered loot, weapons almost cloaked in darkness, such spooky interiors can really send chill down your spine. This is no haunted house, but the recently launched inimitable restaurant The Pirate Brew. Situated on Rd no 36, Jubilee Hills, it’s both alfresco and indoor dining area can accommodate around 250 people. The menu has dominance of Tandoor, Chinese and Indian food. Their best items are Juje Kebab, Bhatti Da Murgh, Tandoori Pomfret, Tulsi Mahi Tikka, Lobster in Butter Garlic sauce, Chinese Steam Fish in non-vegetarian option and Paneer Tikka Peshawari, Stuffed Tandoori Mushroom, Subj Khazana in vegetarian choice of starters. Health-freaks can gorge on Dhimsums (both veg and non-veg) as it really low on fat contain. Entre popular are Dum ki Nalli Nihari, Ghost Kundan Kalliyan, Laal Maas, Murgh Ke Aashiane, Goan Fish Curry for meat eaters. From vegetarian corner, maincourse can be with Paneer Frdosi, Tatan Manjusha, Subz Panchratani. Choices of rice are Biriyani like Hyderababdi Dum biryani, Keema and Prawn Biryani or pulao like Dum Pulao, Kaju Pulao. Dessert has plenty of options; however, a few unique are Gajar ka Halwa, Rice Kheer, Honey Noodles with Icecream. Your dining would be incomplete without trying some of its signature cocktails like Elizabeth’s Special and Captain Jack Sparrow. The main restaurant’s bar area also has its own presence with a huge club dancer’s statue xed at the counter. The second indoor dining/partying space is mostly for party crowd. It has a separate bar. There is another bar at the outdoors with PDRs in rustic set up. The highlight of the place is the alfresco set up which is done in a massive wooden ship. It gives a panoramic view of the city. It is without seating arrangement. Dance till you drop here to the tune of the DJ.

Timings: 12.00 pm to 12.00 am (365 days) Ph.no: 9030996622

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ocated at Banjara Hills, Manomay is the new multi-label designer boutique. Owned by designer Archana Jaju, who herself is the creator of Manomay’s saris collection, this boutique is built around the theme of Chowmahalla Palace. There are ve rooms in ground and rst oor, which are categorized fabric-wise. It has put over 55 national designers’ work on display. All of them are associated with Lakme Fashion Week and Fashion Design Council of India. A few prominent names include Anju Modi, Hemant & Nandita, Kavita Bhartia, Krishna Mehta, Rajdeep Ranwat, Sailex, Pratima Pandey, Khem, Ajit Kumar, Shyam Narayan Prasad, Kiran Uttam Ghosh, Reeti Arjena, Vrisha by Rahul & Shikha. It has both prêt and couture collection. 1st oor has heavier range, especially lehengas, anarkalis and gowns. Bridal collection is primarily season-driven and September brings a new range.Three trial rooms and in-house alteration is available. Price range starts from Rs.10,000. There are accessories, potlis, clutches, shoes (majorly mojris) by Meera Madhavan and Stoffa. The collection is classy and settled. Every piece is exclusive, even though the designers have presence in other boutiques. The reason Manomay gets into elaborate customization of each piece with the designers.

Timings: 10.30 am to 8.00 pm (Sunday closed) Ph.no: 040- 23351101 (www.manomayindia.com)

PHANEE THE EDUCATOR Despite his political connection, he opted to have his own business and is doing appreciably well. Kanna Phaneendra, son of politician Kanna Lakshminarayana, who has his ngers in many ventures, including a full-time Polo Club. Despite his busy schedule, he nds time to stay abreast of the happenings and airs his views on the city issues and social topics. He gets into the details of topics and discusses them threadbare. They are not random views, but wellresearched inputs. It goes without mentioning that through them, he sensitizes people. The recent one is his visit to the zoo. He has posted the sad plight of the animals on his FB account. He also spoke of the necessary actions he has taken to rescue these animals from unhealthy conditions. The post got huge response and Phanee made it evident how serious he is about such noble causes. All these acts only point at the saying “A busy man has time for everything but a lazy man has time for nothing”.

MONI & SANIA’S DAZZLING SHOW When two brilliant women come together, they create history. One is the shuttle star Sania Mirza and the other is jewellery designer Moni Agarwal. India International Jewellery Week 2015, Mumbai, literally turned into the duo’s show. Though there were others who are much more famed, Moni walked away with all applause for her ‘Zohrakshi Collection’. What added that extra X-factor to her creation was her friend and the showstopper- Sania. The sports icon is no stranger to fashion. But this time she literally scorched the ramp sporting a traditional avatar in a purple sari. Added to her aura was the gorgeous chunky chocker, oversized hangings and sleek vaddanam specially designed by Moni. Even the style queen Sonam Kapoor, the showstopper at Michael Costello’s collection, could not outshine them. Moni cannot stop praising Sania and posted on FB that it was a pleasure to work with Ms.Mirza.

A LAMBA LIST Sauntering in style to the stage to receive awards has become a habit with him. Just half way into 2015 and Dr.Sanjit Lamba, MD, Eisai Pharmaceuticals of India, already added two more feathers to his company’s cap- Excellence Award from World Quality Congress and National Award for Excellence in Health Care 2015. Lamba is the chief of the amalgamation of Eisai in Visakhapatnam and Eisai in Mumbai and there could not be a better person to lead it. The reason is simple. He initiates changes that lead to success by motivating his team in the right direction. It almost looks like a matter of mutual admiration. While his team admires him for creating the perfect work environs, he appreciates his team for its dedication. Incidentally, Pharma Voice, the world-renowned magazine, once again chose Lamba as “One of the top 100 inspiring leaders in life science industry" in 2015. Lamba appears to be the man who can feel the pulse of the market perfectly and administer the right drug. red | august 2015 | 74

WHERE ARE THE AMBASSADORS AND THEIR BROOMS? Not being complacent with the clean sweep he made in the 2014 elections, Prime Minister Narendra Modi got down to sweeping the country clean launching Swachh Bharat Abhiyan. He even designated some chosen ones (a few of them handpicked by himself) as the brand ambassadors of the project. The initial enthusiasm, with which politicians, celebrities, actors, socialites and even students have taken up the brooms and dust pans, seems to be on the wane. They laid down their arms and faded into oblivion as photo-ops are over and the media cameras diverted their attention to more pressing matters. But the recent civic stir in the state brought a few very important home truths to the fore. There were mounds of lth and trash piled up in every nook and corner of towns and cities, but there was no sign of the brand ambassadors, who wore and aunted the Swachh Bharat badges as medallions. Where are those broom-wielding volunteers? What happened to the gloried dustpans when the towns were looking like dump yards?


Please Call: +91 9848678586

Shoot by Dhana Vijay



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e to provid , he went s chose e e m o H h . ing wellers d y it c fter build w h his his fello ccomplis comfort to eans to a ind car m -k a s it s a fi -o Hyunda ted one n e s eas to re p e inds th id izag, he m V g n To u t. o e y targ any eeded and to m take the n m o to ro y w d o a h s is re s of ne if one the word f earn fortu close attention to Director o g in g a n a a M y a d P n . a e s th risk under lot about at, the fo ay learn a and m Goli Venk p u x o e y to i, a d yund opte e has ad Mango H hniques h c te c iď€ c spe ess. his busin


Flashback His grandfather Mr.Venkata Raju Goli, moved from Samalkot to Vizag in early 1940s. He was a prominent civil contractor in the city and built quite a few landmark buildings here, like the hostels and registrar ofce of Andhra University and a major part of KGH hospital. “My father, Mr.Ramakrishna Goli, however, didn’t follow his father’s profession. He started working as a banker with HSBC and he served in various capacities in Vizag and outside,” adds Venkat. After working for over 30 years, his father took voluntary retirement in 1992 and launched his own ventures. He ran aqua culture from 1994 -2001 and because of the dynamics and changes in the market, he diversied into various businesses. After completion of his studies, in 2005, Venkat joined the family business. As his elder brother is settled in the US, the responsibility came to him. In partnership, he started a real estate division called GM Associates with main focus on building apartments. He also took up a few civil works with various organizations besides taking care of the existing trade. New Drive 2010 gave him a major break, as he bagged the dealership of Hyundai in Vizag. His construction experience to create the setup in 85,000sq ft area with state-of-the-art infrastructure and in a record span of 11 months and he formally introduced the facility to the city in 2012. For the past three years, he has been successfully running the business. Initial Bumps Man power was a major issue, recollects Venkat. Next was managing nance and the third was stocking products. He had to learn the tricks of the trade like- identifying the most moving colours and churn of stock- all by himself. It took almost 18 months to get a hang of it and he could follow the nuances of the

business. “One shouldn’t shy away from learning,” he emphasizes. He himself attends a lot of sessions by Hyundai to understand market dynamics and changing requirement of the customers. He spends considerable time in the eld to comprehend the issues of sales and service. He prefers to interact with people to learn about their concerns. Bad Patch “When I entered, the automobile market was going down the hill. There was degrowth of overall market by 20%,” recollects Venkat. The

just to focus on what he is doing and be dedicated to it 24/7. And it did work. He achieved what he aspired to and Mango Hyundai bagged the best customer service provider award at national level. Expert Guidance Having an expert at home has its own advantage. His father, being a banker, gave him a lot of insight into nance handling. Automobile eld is completely different from what Venkat was doing earlier. Here it’s all about how one circulates money. “As my father hails from a business family and has seen the highs and lows of the business, he gives a word of caution and it always saves me from many a tough situation. Especially during 2012-13 it worked as a shield for me,” he says. Stating they were never at loggerheads, he adds, “We agree to disagree”. At the end of the day, it is about running a good business, not about one-upmanship. Biggest Deal He counts bagging Hyundai dealership as his greatest achievement. The company advertised in 2009 and post which, it remained silent for almost eight months without any call or contact. Eventually when they started the process it was found that there were 15 seasoned players in the fray. “Despite that I bagged the dealership.”

phase between 2012 and 13 was really tough. But that is the period that taught him crucial lessons in business as well as in friendship. Business Strategy There are neither pre-xed strategies nor any big plans, except the vision and mission that he has to be one of the best automobile dealers in the city as well as in the country, especially when it comes to the customer satisfaction. His method is

Personal Strength Venkat is more of a hands-on person and gives a lot of attention to details. He is focused on what he does and doesn’t leave anything he takes up half way through. He believes ‘there is nothing called quit, one has to do it’. Although he started working at the age of 24, he doesn’t have any serious regrets. “Yes, at times I feel I might have missed out on some youthful activities, but I am happier to achieve what I have accomplished at this age. I feel I am an inspiration at least to a few youngsters,” he states, quite aptly. USP It is the experience given to the customers. They have introduced pick up and drop facility, where the customer needn’t bring the car for servicing. They are one of the few Hyundai to adopt automating service front. The customer can get an idea about the problems of the car and estimation in real time and it will be rolled out within a couple of months.

up and start walking. In this business, one has to be mix of both- safe-player and risk taker. You must take calculated risks to be distinct in the market and different from the rest and create a niche for yourself.” A LEAF OUT OF HIS DIARY 6. 30 - 7.00 am: wake up 7.30- 8.30 am: workout. I am not too much of a tness person, but try to follow four times-a-week gymming schedule. 9.30am: Leave for work. Attend meetings, sales issues. 1.30 pm: Lunch at ofce. 7.30-8.00 pm: Work gets over. Post work, every day I catch up with friends, this is more of a de-stressing exercise. 9.30 pm: Back to home. Have dinner with family and retire to bed by 11.00 pm.

Rules of Profession He follows a simple rule. He gives utmost importance to customers. Next in line are his employees and last are the stake holders i.e. himself. He adheres to this rule and says this is the secret which has given him a strong hold on the market. Future Plans “I am lying low as far as real estate is concerned.” As it is in a dormant state now, he wants to focus on stabilizing his automobile business. He started with one outlet of Hyundai in Vizag. Today it has spread across to Srikakulam. There are two more coming up very soon. However, he is not ready to divulge his future plans for now. “I can just share this much that I am looking for some more opportunities in the automobile eld. Negotiations are going on and we are in the nal stage of discussions with the principals.” Important Counsels “Dear budding entrepreneurs, don’t be in a haste or don’t get dejected either. Remember, it is failure which gives you experience to learn and succeed. It is just like the way when you learn to walk you fall, yet stand

Weekend is only for family especially for my son and wife. During this time, I don’t involve much in anything social, unless it is really needed. It is a private time. I travel a lot. Whenever there is a long holiday, I prefer to go to the US and stay with my brother. COMPATIBILITY METER SHE IS A SIMPLE PERSON: VENKAT It was a love-turned-arranged marriage and we have completed seven years of marital bliss. Jayashree is the one to propose rst and I agreed. Her grandfather was the founder of one of the oldest companies of the state, i.e. Andhra Sugars Ltd. and her father is presently working as the company MD. It is one of the most ethical companies in the country and it shows the integrity of the family. For my temperament, my work and life style, I couldn’t have got a more supportive wife. She adjusts a lot. She single-handedly looks after the home and raises our son. If we ght, she is the one who tries to make peace. I am a spendthrift and she controls my spending spree. She is very decisive when it is about shopping. FEW OF HER FAVORITES Food: Anything –not fussy Colour: Purple and blue Attire: More comfortable in salwar suit, but tries different dresses Movie: Don’t know Actor: Hrithik Roshan

Hobby: Of late she is learning cooking Car: Anything on four wheels Holiday Spot: New Zealand, where we went for honeymoon HE IS UNDERSTANDING: JAYASHREE I met him in his elder brother’s wedding. Our families are distantly related. His mother and my mother are childhood friends. I was impressed by his helping nature, sense of responsibility and congeniality. I will never forget the surprise birthday party he arranged for me. In fact, I never celebrated my birthdays before, not even cutting a cake. Hence the moment was even more unforgettable. Despite his busy business life, he tries to help me at home. He is the electrician at home and if any equipment stops working he repairs it by himself. As a father he is equally dedicated and tries to spend maximum time with our son Nishant (3 ½ years) on weekends. The only thing I would like to change in him, is his eating habit. He prefers to eat at his workplace instead of coming home as it saves travel time. Even his work pressure is taking a toll on his sleep and I wish he took a little more care about himself. FEW OF HIS FAVOURITES Colour: white Clothes Brand- Ralph Lauren Attire: He usually wears formals and at work they have uniform. I ensure at least on weekend, he goes casual. Accessories: Watches and Mont Blanc pens Food: He is a foodie. Likes both veg and non veg. Rajma is the only thing I know how to prepare and he loves it. Hangout: Park Hotel Movie: He doesn’t watch movies Holiday Spot: New Zealand Hobby: He used to play shuttle, due to time constraint he has stopped it


Architect of

Dream Projects Shoot by Dinakar Pamu

By Ranita Ray

red | august 2015 | 80


man’s personality can be gauged going by how he keeps his abode or his work space. Well! We didn’t have the good fortune of visiting his house, but a trip to his ofce spoke a lot about this ace architect and interior designer. Be the wooden branches used as a door handles or those tiny pebbles spread on the side of the pathway or the striking planter with varieties of greens outside a huge glass window in his chamber- they only spoke of the creative genius of Niroop Reddy. Those numerous awards kept with pride all over the ofce gave away the rest of the story. Comfortably settled amidst all this, we tried to nd out how he could build such a towering name and fame for himself and his rm NA Architects.

Stumbling Blocks There weren’t many hitches. However, the biggest one was something on which I had no control. It was the perception in the market that a new budding architect’s concept is too good to be true, however practical, creative and cost effective it was. When projects started trickling in, we built a rolodex of reference clients/projects. Thanks to our design and execution team and well-wishers who reposed faith in me and chose to go with us or recommended our services despite having other options. First Big Project It was the ofcial residence and camp ofce of the Chief Minister of Andhra Pradesh in 2004. The deadline to

Early Life I hail from Chittoor district. We are a family of four, my parents my younger sister and I. My father was a doctor. Instead of going for better opportunities in bigger cities, he chose to practise medicine in our town, just to serve the needy. My mother is a home-maker.

Exclusivity We strive to connect design, creativity, innovation, technology as well as customers’ requirements to offer products which are economically, socially, culturally and environmentally benecial. This ability of ours excites the client from a visual, functional, creative and budgetary aspect, and it is our USP. We don’t restrict only to high-end projects, but are open for clients of any budget. For us, creativity matters, not just money. Signature Style No signature style! It is short-lived. We consciously move away from trademark design to offer variety. We pride ourselves on “our signature ability”, i.e. to go beyond our comfort zone, challenge ourselves. It is “mixture of modern design and functional aesthetics.”

Interest in Architecture I evinced interest in arts, crafts and sketching right from the childhood. During my high school, I would always be intrigued by how buildings could affect the way we live, our mood and behavior. I realized the importance of buildings. I arrived at a conclusion that through architecture we can positively inuence people and their lives. I also understood that there is something like ‘Joy of Creation’ and that I should experience. I decided to carve a career in this eld and went to Hindustan college of Architecture in Chennai. Initial years of Career In 1999 I started my career as a junior architect and worked with Gururaj for six months and with Sudheer Reddy for nine months in Hyderabad. I realized a holistic design service provider is missing here. After gathering crucial inputs and drawing motivation from my wife Rupana, who herself is an interior designer, we thought of oating our own rm to provide state-of-the-art, turnkey architectural and interior design services for residential, retail and commercial projects. In 2002; I branched out from Gururaj and Sudheer and started my own practice by launching an A&ID rm called Niroop Associates (changed into NA Architects in 2011).

Remarkable phase I count and credit those initial six years (2002-2008), as the most remarkable phase. We could break into the market beating existing competitors and convincing new-architect-resisting people. The experience we gathered laid a solid foundation for the rm and dened and differentiated us from others.

Inspiration An architect or a designer’s journey is an evolution, a continuous process of taking inspiration from various sources. I draw inspiration from my afnity to nature and to life. The preliminary ideas are manifestations of a process absorbing and applying inuences from art, music, history, technology, culture and the places I visit. There are no restraints.

complete it was only six months, from design to execution. I was just 28 then and dealing with the top bureaucrats as well as the chief minister and understand their requirements in design and schedule was a herculean task. Fortunately, I could complete it on time and in acknowledgement of my good work I was given the project of total renovation of chief minister’s secretariat ofce. It turned out to be a landmark building in that area. This project put us in the league with prominent architects besides getting us wide recognition.

Accolades of Appreciations Awards are the outcome of our clients’ trust, a testament to our teams’ efforts and an acknowledgement of our design philosophy and work ethics. They also bring us a higher level of responsibility making us keep up good work. This is a constructive cycle. Among many of the prestigious awards we received in the past 3 years, a few major ones are 20 IIID HRC-AP interior design awards including commendations, one IIID Interior Design Award (national level), Aces of Spaces Commercial Category-National Level, two Young Architects Awards from IIA –national level and honored with Son Of The Soil by governor of A.P for service in the eld of architecture. We are also listed in the top 50 Young Generation Architects, as top 100 in Commercial Space Design in India and 100 Most Inuential In The Industry.

Aim To become a destination A&D rm for creating environmentally friendly, sustainable design concepts and bring Indian design inuences and ethos into international projects within the Indian sub-continent. I also aspire to become a Go-To rm for alternative design approaches in addition to the contemporary west inuenced designs. Future plans Create a self-sustaining professional structure for our rm and develop a global network of design teams that can symbiotically work together and blend-in global inuences into the art and practice of architectural design in South East Asia. Guiding Mantra One of my clients said, "If you're not making mistakes, then you're not doing anything. Don’t be afraid of being wrong. I don’t want to see you to be always "right". It may be a sign that you aren't challenging yourself enough, that you've become too comfortable and stagnant. So try to go beyond your comfort zone and think of incorporating new ideas and concepts into the project.” I always remember it. Idols in Profession American architect, Louis Kahn and "Gandhi of architecture" Laurie Baker. A LEAF OUT OF HIS DIARY I make it a point to spend sometime with my children every morning. 7.30-9.00 am- ‘me’ time. Relax and soak in the sun with newspapers, attending to personal phone calls, etc. 10.00 am- reach ofce and start with a daily project update and staff brieng. Then my schedule takes over. One site visit at least a day, design reviews, project progress review and concept creation for new projects take up most of my day. Later part of the day is for staff and vendor updates. Weekends are for children Abhivyakth and Hethvitha. They are actively pursuing music and sports. I try and squeeze in a round of Golf on the weekends. Not too much into the snazzy party stuff, but yes I do spend time partying within a close circle of family and friends.

COMPATIBILITY METER Rupana is very sensitive and emotional: Niroop I met Rupana for the rst time in Chennai

Niroop is a true inspiration to me: Rupana Niroop is the most important and beautiful thing that ever happened in my life. Like all girls I too had certain parameters for my dream man. Fortunately he meets all of them. He is a happy-go-lucky man. We both complement each other. During our days of struggle, he never let the pressures affect our personal life. Rather, he always made me comfortable. Niroop is quite a contemporary man yet has a very simple and fascinating personality. He is a thorough disciplinarian. It is his planning and organised behavior which set example to me and my family.

These are a few of his favourites Food- Homemade South Indian and North Indian dal & subzi Attire -T shirt with track pants Colour- Black Brands- Hermes, Burberry, Giorgio Armani & Louis Vuitton Movies- Comedy Actors- Anybody with To sum up in a single phrase, it is ‘mixture of good acting skills modern design and functional aesthetics.’ and from then on the life began. We got married at a very young age. She grew to be the pillar of my life. She has an eye for detail and stays abreast with the latest design trends. Rupana has been a great inuence and inspiration for the growth of NA Architects. She juggles family, profession and independently handles her projects, I wonder if I couldn’t have reached so far but for her contribution,! She loves to travel. Sunday is her day to relax and no compromise on whatever she wants. These are a few of her favourites Food – She loves to try new dishes, mostly continental and Italian Attire - Casuals Color - Black Brands – Louis Vuitton, Bvlgari, Burberry and many more Movies – Action and mystery English movies Actors – Not interested Book –She is a web freak Holiday spot- Bali

Dine out places- Preferably terrace gardens Holiday destination -The Caribbean’s Kind of Architecture- Contemporary Style


By Ran

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Acting- how did it happen? At my mother’s behest I participated in the pageant ‘May Queen’ which was organized by Secunderabad Club and won it. Soon after, I started uploading my pictures for the audition of Neeku Naaku Dash Dash. I got a call from the unit and was through for the role. Did you go through any formal training? I obtained formal training in dance but acting comes to me naturally. How did you get Neeku Naaku Dash Dash? We heard you beat 70000 contestants at a national hunt, how was the feeling? Being one among the 70,000 contestants is one thing, being the chosen one passing through several screenings, beating all of them is like a magical experience. I must admit, Teja is a seasoned director and getting my first break under him was not less than a dream. How did you handle the stardom? I haven’t achieved what people call stardom, as I feel I haven’t reached that stage. Moreover, I am much grounded despite the fame I got. I am also a very secure person. You were nominated for Filmfare Award for Best Actress – Telugu for your very second film. Whom do you give the credit to? I really worked hard for the film. It didn’t have any big stars, but all of us - Sudheer Babu, Praveen and Saptagiri- performed well. The script was very strong. Besides my co-stars, I give credits to my parents. How was it acting with Sudheer Babu? Frankly speaking, when we first started working together I didn’t know who he was. But soon I realized he is a very ambitious and dedicated person who is thoroughly committed to acting. We share the passion towards work and it made my task easy. We developed a good rapport and it continued even in our second film Krishnamma Kalipindi Iddarini. Your next movie was a Malyalam one, why this shift? London Bridge came before Prema Katha Chithram was released. It was a grand project and had national star in it. They were very keen on taking me as they found me apt for the role. At that time I didn’t have commitment with any other Telugu movie, so I went ahead with it. Your movie Krishnamma Kalipindi Iddarini, a remake of Kannada hit Charminar, didn’t fair well. What might have been the reasons? I don’t know from where you got this news, because to my knowledge it has done a good business. It is still running in 10 centers. It has been critically acclaimed. Raam Leela received negative response. How did you take such failure? The director, Mr. Sripuram Kiran, is basically a writer and he came home to narrate the script. I

ing in al train m r fo es ed I obtain t acting com u b e c dan lly natura to me

literally went into a trance when he described the plot and I signed the movie. I don’t have any regret about doing this film. Tell us more about Savitri. You are paired with Nara Rohit, how he is as a co-star? I have just heard the script and met only the director. I haven’t signed it yet nor did I meet any of the actors considered for the project. What can your fans expect from your upcoming project Shankarabharanam? Can you share your experience of working with Nikhil? They can expect helluva drama. I am very confident about it. We are shooting the film at a very fast pace. Even, I am eagerly waiting for it to hit the silver screen. My fans will see me in a totally different avatar. Nikhil is a powerhouse of energy. The moment the camera starts rolling, he passes his energetic vibe even to me as a co-actor. His acting skills too are great. Shankarabharanam has the same makers of Geethanjali, which was super hit, how did you come across this movie? I got a call from Kona Venkat and he narrated the script. I was impressed by it and felt it has all those ingredients which public would love to watch in a movie. I won’t reveal the details, but can hint that it is a Crime-Comedy with full on entertainment.

What are the upcoming films? Presently I am working on Shankarabharanam. I don’t want to reveal about other projects, let them be secret! Are you looking at films in other languages? I am open to other industries, as long as the script and role are really appealing. Which languages are you comfortable with? Honestly speaking, I am comfortable in Telugu as it is my mother tongue. However, I have also a good command over English and Hindi. Malayalam was a little tough, especially those tongue-rolling words. With practice I can master it too. I like learning new languages.

Which role challenged you the most? Prema Katha Chithram and Krishnamma Kalipindi Iddarini demanded the best of me as an actor. Even Shankarabharanam is testing my acting prowess really hard. Can you share one funny incident that occurred on the set during shooting? I used to fall down randomly while shooting for Prema Katha... and Sudheer used to find it really funny. Even during my next film with him this ‘fall saga’ continued and he started teasing me saying that it was a good omen and that the movie would be a hit like the previous one. Have you come across any unpleasant experiences? Thankfully, till date I haven’t and I really wish I should never experience any in future. Your dream role? It is nothing but sheer fortune to bag a role like that in my second film. Often, a star is typecasted. I

don’t have a specific dream role. I just want to play different roles so that my fans won’t find me monotonous. Do you have a wish list of actors with whom you want to act? No! For me, my script is my hero. Tell us something about your family! My father is an Army officer. My mom is from Vizag. I was born in Mumbai, raised in Delhi and studied mostly in North India. I came to Hyderabad when I was in my 10th standard. I graduated from St. Francis College here. I have a brother, Prateek. Is your army background an advantage or a disadvantage? The rules of discipline in Army and in the film industry are different. In Army set up, we were trained to be polite. But, ironically in the film industry you have to put up a tough image and show that you mean only work. Being over polite or friendly might land you in a spot here. What image would you like the audience to identify with? A versatile actor. Are you taken? Your definition of ideal man for you! No not yet. I am too young to be taken. I will be turning 21 this year, so I don’t have experience to define my ideal man. How do you keep yourself fit? I love food. When I entered the industry I got to know what kind of fitness freaks the stars are. To match their fitness commitment, I had forego a lot of my favourite foods. Later I worked out a way out. Whenever I am slated for a shooting, I jog, skip, hit the gym and diet. Once shooting is over, I live my love for food. Define your personal style! I don’t mix work with my ‘me time’. Once off job, I have my set of friends with whom I chill out. Once I am on the job, I forget everything else. My mind just shifts the virtual switch very naturally. Your take on rumors People, who have no work are the ones who create and spread them. One shouldn’t take them seriously. Moreover, unless you have it straight from the person, don’t believe anything or become judgmental about others. Message to fans Please go, watch, love and enjoy my films. If you don’t like, please let me know as I will certainly try to learn from your suggestions.

le in rtab y o f com it is m I am gu as gue. Telu her ton t mo

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Being on red cover This is my first interview with red. It feels phenomenal to be on the cover. I hope you will write nice things about me (laughs). I look forward to giving you great interviews in your upcoming issues too.


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Making the By Neeta Nair



or her it was a dream she nursed ever since she became the college beauty queen, she wanted to act, dance and perform. Belonging to a conservative family from Lucknow didn’t stop her from taking a step forward towards her ambition. Today, after countless magazine shoots and ramp walks Shraddha Pandey has signed a Bollywood film and even finalized a prestigious Tollywood project. In conversation with this pretty damsel who one can warm up to in seconds.

Tell us about your projects I am doing a Bollywood film under the banner of Zee productions. I play the lead role- a U.P-based girl who gets married and faces difficulties. Then there is a twist in the form of a murder. The entire film revolves around my character. I have also signed a Tollywood film. How did you enter the world of stardom? I graduated from Nav Yug College in Delhi, where I won the college beauty crown. A friend clicked several pictures which came out pretty good and that was when I decided to give modeling a shot. I nursed a desire to enter the Miss India contest too but back then I had to focus on my studies. So I kept pushing it for a

later time. Then the Asian Super Model Contest happened in 2011 and I was the runner up. Did many ramp shows like Lakme India Fashion Week, Wills Fashion Week. I also appeared on the cover of magazines like Gloria, Vivah etc. there. And now I have signed one film. A friend sent my pictures to the director of the film I just signed. He liked it so much that he asked me to send my showreel and after watching it he offered me the role. Has the shoot started? Currently we are conducting workshops on acting and dance, the full fledged shoot hasn’t started. To be honest, there is a lot of pressure on me because it is my first film. How did Tollywood come into the picture? I walked for Shantanu and Nikhil’s show and was the showstopper for that. I met a few people who really matter from the industry

Isn’t the Lucknow girl finding it difficult to cope with Telugu? I picked up a few words while I stayed in Hyderabad. I made many friends who taught me the language. I love doing Telugu films. Even in my growing up years I thoroughly enjoyed watching South Indian films dubbed in Hindi. How did your parents react? I was preparing for civil services, I did journalism and worked for a news channel. I quit both to get into modeling. My people laughed when I broke the news. My father thought I was joking. None of my kin was remotely related to the entertainment industry, so it was a novel thing for them. They have been so supportive all through. Who do you look up to? I am crazy about Smita Patil. I sometimes feel that I even look like her (laughs). All her films are outstanding but the one I particularly was hooked on to is Mandi. It is the one character that I would love to play.





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Shoot by Dhana Vijay


he was on the stage contesting Mrs.Inner Wheel 2013 title. She looked beautiful, poised and traditional in a gorgeous silk sari, adorning an enticing bindi. She just ramp-walked into the hearts of the judges and won the crown hands down. Wait a minute, if you think she is a housewife at leisure seeking limelight, you are totally mistaken. She is a busy doctor and a committed professor. Yes, the surprise doesn’t stop there, she was soon to be a mother-in-law as her daughter was engaged to be married in a few months. That is Dr. Metta Parvathi, Assistant Professor, Department of Dermatology, Andhra Medical College, who is a perfect picture of cool charm, composure and conď€ dence.

Parvathi’s life dees the general belief that success is the end reward of life-long struggle and strife. Sailing smooth all through, she has a fairytale life. Right things have happened at right times as she realised all her dreams and aspirations without facing either obstacles or objections- as if everything is offered to her on a silver platter. Ask her if she reached her set targets or she set her targets as per her reach. Parvathi has a ready and plausible answer. “I dene success on my own terms, work towards it on my own pace, choosing my own order of priorities.” No wonder she is an efcient medical practitioner-teacher, successful homemaker and pro-active welfare activist. We nd out how she managed to progress in her career while enjoying life outside of work. There cannot be a better birthday gift than recording her reections to this diva born on 13 August. Early Life I am born and brought up along with four elder siblings (three brothers and a sister) in Srikakulam where my father the late Mr.Metta Lakshmi Narayana served as Tehsildar. My mother the late Mrs.Neelavenamma, was a housewife and focussed all her attention on our upbringing. I enjoyed a glorious childhood with four elder siblings protecting, petting and pampering me and ooding me with love and gifts. I am a perfect example of how a girl can bloom into a happy individual, if she is loved and nurtured by people around her. I have been surrounded by loving and caring people all along and this gave me incredible strength. “A topper from the beginning, I stepped out of Srikakulam after completing my Intermediate to join Andhra Medical College. It was at my parents’ behest and encouragement, I went for medical studies. My father who retired from service during my formative years turned all his focus and energy to guide me and my brother, who is now Inspector General of Police and posted in New Delhi. Career Track She studied MBBS 1979- 84 and got married to Dr. Santa Rao while she was doing her internship. Later she pursued

Diploma in Gynaecology and Obstetrics in1989 -91. Stating that she travelled successfully placing her legs in two boats – family and career, Parvathi says, “By then I was carrying my elder daughter Divya. But thanks to the help rendered by my parents and my parentsin-law, I could successfully complete my diploma and started practising medicine setting up clinics at Gopalpatnam and Maddilapalem. In 1994 I joined the government service. I was rst posted at Lakkavarapu Kota Primary Health Centre as medical ofcer. At that time I was carrying my second daughter Aiswarya. I used to shuttle between Vizag and L.Kota travelling by bus and car.

MD(pathology) in Siddharth Medical College. She is happily married to Dr. Gopi Srikath who is pursuing General Medicine at PGI, Chandigarh. The younger girl Aishwarya Rekha is studying B.Tech in NIT, Calicut. However, she is passionate about fashion designing.” Love Nest The doctor couple built their mansionDivya-Aishwarya, which again Parvathi describes as her yet another dream come true. “Enjoying a special bond with the city, we wanted to settle down here

“I pursued Masters Degree in Venereology in 2002, when Divya was in her crucial 10th Class and younger one in 5th. Successfully running the home front, pursuing career and studies and bringing up the childrenall this was possible because I am a very organised person and meticulously plan everything in advance. I successfully completed my MD and was posted as Assistant Professor in Department of Dermotoalogy & Venereology of KGH.” Marital Bliss Parvathi is happily married to Dr.Santa Rao in 1985. “The beautiful part of our marriage is that we allowed each other to grow in our respective elds, giving the much-needed space, support, time and cooperation,” she says revealing the secret of a harmonious marital life. Dr.Rao, known for his surgical skills, climbed the ladder of success holding many prestigious posts and is now the Director of Medical Education, Andhra Pradesh.

and concretised our dreams here. Though the plan was made together, organising the interiors was entirely left to me. I am very much into aesthetics and love to decorate the house. Bina, the city’s best interior decorator did the job as per my taste,” says a house-proud Parvathi. The house is applauded as the best looking one in the upmarket Pandurangapuram.

“We raised two adorable daughters. My eldest Dr.Divya Lekha is doing red | august 2015 | 75

Other Activities Parvathi’s interests transcend her professional frontiers is evident from the fact that she is a dynamic socialite, avid sports enthusiast and ardent lover of art and culture. “Please don’t ask me how I do it but I can make time for all my hobbies. In fact, I am passionate about classical dance too. I could not learn it due to lack of time when I was young, though I did take part in many cultural events during my college days and continue to do so on various fora.” She is an active member of Inner Wheel Club. She choreographed and anchored the entire sangeet event, full of songs, dance and drama, during her daughter’s wedding. It was well applauded and talked of event in recent years. Multiple Roles The list of positions she held and continues to hold is long. She is Secretary of Dermatology and Venereology Association of Visakhapatnam and an active Executive Member of AMCOSA. Earlier, she served as the Joint Secretary of Doctors Association and Joint Secretary of FOGSI Association, Visakhapatnam. Giving it Back to Society Living up to her Hippocratic Oath, Parvathi organises medical and health camps and runs counselling centre for adolescent and youth on prevention of STI, HIV and AIDS. She has been always the rst to lead charity activities, generously donating clothes at Prema Samajam, old age homes at St. Joseph’s Hospital. Doctor’s Dilemma “I never let my professional commitment come in the way of my duty towards my family or social life. I used to spend every minute I could snatch away from my job with my children, taking care of their studies and extracurricular activities. I refuse to believe that it is a great sacrice or overwork because that is what I want to do and I enjoyed every bit of it. I also don’t understand why people say balancing career and family life is tough.”

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Discrimination “I never face any problem nor ever am I in the race with men. I am blissfully unaware of terms like male chauvinism and domination. Of course, I am sensitive to the status of woman in our society and I perfectly understand that she is not given her due even now. The reports of atrocities against women, female foeticide and dowry deaths show her plight. Whenever, I hear any mother regretting the birth of a female child, I tell her that ultimately it is that daughter who would stand by them (parents) in case of necessity. Message to New Entrants If there is a will, there is always a way. One can succeed and achieve goals only with strong determination and ambition. Women need not think they can only succeed in one path- either marriage or career. Unforgettable Incident “There is one incident that sends chills up my spine even now. We were touring in Pattaya, Bangkok and had gone for snorkelling, a sea adventure. When I was under the sea water, suddenly my headgear gave away. As I have no swimming experience, I was totally suffocated and felt that was the end of my life. After ten minutes which looked interminable, the guide noticed my predicament and came to my rescue.” “Yet another incident I can never forget is how we tackled a bunch of eveteasers on the beach road. During our regular walks, my friends and I used to see a group of youth harassing girls. To stop this, we posed as police in mufti and pretended as if we were registering cases against them. That did the trick and they were not to be seen after that.” Her inspiration Stating that different people have inspired her at various stages of her life, Parvathi says, “As a medical student I used to idolise Dr.S. R.Ranganthan, Dr. Veerabhadrayya, Dr.G.R.K.Raju and Dr.Sasi Prabha. Of course, when it comes to life in general, I can only name my husband Dr.Santa Rao who is my friend, philosopher and guide.

RAPID FIRE Which role do you like best - Doctor, Homemaker or Socialite? All are crucial and important What makes you happy? My liberty and independence. What makes you sad? Inability to save patient despite best of our efforts. What makes you angry? Gossiping. What is one quality you like best in you? My planning abilities. Hobbies Cooking, touring and painting Love to shop for Designer saris and jewellery, artifacts Most prized possession My husband and girls

H E R T H O U G H T S • Woman is equal to man and there is no reason why she should lag behind • Woman should be brave and condent • She must demand what is rightfully theirs • There is a fund of talent in women which is going untapped




By Ranita Ray

red | august 2015 | 78


t the rst sight, you will take her for a college student, but soon as you meet her eldest born, you will be surprised to know she is a mother of 23 year-old-son. This true example of ‘Santoor mom’ is a woman who wears many hats. She is a wife, a socialite, a social worker, a philanthropist and an active member of various social clubs. She also has a club of her own. Not to forget her being a record holder in various elds at national level. It is almost impossible to mention the number of awards, which t into the shelves of her swanky home with much difculty. Sushila Bokadia, that known face in the social circles of Hyderabad, has many facets which are still unknown to the world. This is just a trial to sum up her achievements in a few columns. Foundation I am a native of Mumbai; I was born and educated there. After completion of B.Com I got married to Milap Bokadia and came to Hyderabad. From my childhood I always dreamt to do something for the society and life gave me this opportunity when I got associated with JCI. I was elected as the president of JCI Deccan in 2012 and thus become the rst lady president of JCI breaking all the records. Besides JCI, I am associated with various other organisations like Lions Club, Jain Samaj and have my own club Phankaar and Sankalp. For Social Cause During my tenure as JCI President, I worked extensively to bring about positive changes in the society. I realized this position gave substantial power and resources to work on my ambition. I have been observing that the young especially in slum areas abandon their old parents, once they get married or better job opportunities. Plight of such old women used to stir me deeply and I decided to give some comfort, at least to a few of them. I opened an old age home for women in Mehendipatnam with the help of JCI. In last three years, this facility has become a home for as many as 35 women, who have good food to eat, clothes to cover and a shelter giving them a sense of security. I can’t describe in words, how satisfying is this feeling. It took a year, to build the facility. Presently it has 10 rooms with attached washrooms and a common kitchen, dining hall and a hall. If I get further sponsorship I would like to build more number of rooms here. Another signicant project was a four-day free medical camp in Balaji Nagar. From

medicines to treatment, everything was given free of cost to hundreds of people. Though the camp was for just four days, but the preparations started two months prior to the event. I, along with my team as well as my son Ronak, went and stayed in villages near Balaji Nagar for two months to understand the need and create awareness among the locals. We had to mobilize the population of four-ve surrounding villages for this camp and we succeeded. It got a huge applause from everybody.

colossal ag measuring 225x150 feet. As you must know, there is a protocol and many rules to be followed when it is about the national ag. One can’t let it touch the ground. We tried for the parade ground, but it wasn’t available. The entire media was present there to cover this historic event. One can imagine the kind of pressure was built on us. But nally we could do it and unfolded it at St. Patrick's High School and gained an entry into Limca Book of Records and India Book of Records. I still get goose bumps whenever I think of that event.

Educating Young Minds Phankaar I really follow the slogan “padhega India, tabhi toh aage badhega India” (When I started it with a thought to build new PR Indians will read, then only India will by picking ve members from every club grow). I agree with it and feel the nation’s in the city. This way we will have a new future lies in its youth and children. It was network and will get to know each other. during my school days, I felt I am lucky I Instead of making a club within friends, could study and decided if I ever got a this would add newness as well as build chance I would provide education to contacts. We have as many as 55 those deserving poor children. The wish that was stored somewhere deep within, became a reality in 2005 in the My heart aches for form of Sankalp, an those innocent organization which children who have no home, no parents or takes up the love which they responsibility of paying deserve. fees of poor students to help them complete their studies. Every month my team goes to villages and selects the needy, who quitted studies and are doing odd jobs. Till date, I could educate 135 children. I also conducted an expo called Elegant Shopee Exhibition to raise funds for this cause. Being a members and are like a family now. Every mother myself, my heart aches for those gathering of Phankaar has a unique innocent children who have no home, no theme. The recent one was ‘Dum na lo parents or love which they deserve. I Dum’ against smoking. Next one will be nurse a dream to open a home for such on Independence Day theme. street children. I am in talks with my friends, acquaintances for funds and very Multi-tasking soon I will realise it. I think it is a natural ability. I must also mention the uninching support of my Patriotism husband and two sons Ronak and I hold the record of displaying the largest Vidhan. Without them I couldn’t have Indian Flag. My idea was to infuse a spirit taken up projects of this magnitude. of patriotism and nationalism among youth. But let me tell you it wasn’t an easy I love to socialize and have to strike a balance between work, home, friends and job. I tied with a company in Mumbai to make the national ag, which has specic social commitments. For a woman to grow in her life, she needs family’s parameters. But a lot of other bigger encouragement and backing. challenges were waiting for me. We went I am fortunate to have it beyond even to the Home Minister, as the major my expectations. concern was where to open such a

Honouring Rewards God has been kind to me and gave me opportunities to serve the unprivileged. I certainly feel proud, when my good works are appreciated and acknowledged. I have been bestowed with numeros recognition s. The most prestigious ones are being identied as Phil Pugsey Patron (2012) by JCI, Maharani Jhansi Rani Puraskar by Bharatiya Sanskruti Nirman Parishad, Hyderabad and I was awarded for social work (2014) by Minorities Employment Council of India.

Evergreen Charm I wished that I should always look young and t to appear more like a friend even to my grownup kids. I could achieve it (laughs). I pay serious attention to my diet. I don’t cheat in my food habits and totally against junk food, neither I eat them nor allow my family members to eat. I love simple Indian food, like, dal, chawal, roti and subzi and feel they are the healthiest. One should have right knowledge about food, what to eat and what not to eat. The most dangerous thing in this world is halfknowledge. I am also a dedicated yoga practitioner and everyday I have one hour session which primarily includes Suryanamakar, kapalbhati and prayanam. I must give credit to Tejal didi, who owns a salon; she has been my mentor in giving me the right diet and workout programmes.

SWIFT SIX One thing Hyderabad taught? Patience! You can get any work done by people if you are patient and nice to them. Your greatest strength? My willpower. I think positive and am ready to face anything. One request to people? If God has given you good money, spend at least 5% of it to educate the needy children. A wish to God? Give me a power to eradicate corruption completely from our country. Anonymous Sushila I am very sensitive. Fashion Statement You can call me fashionable. I dress as per the occasion, western for parties and saris if not salwar-kurta for social events. I love saris. HER THOUGHTS:

Mumbai v/s Hyderabad Mumbai has been a fast city. When I came to Hyderabad, around 25 years ago, Hyderabad was way too slow compared to Mumbai. Over the last two decades, the city has changed a lot and for good. Today, I feel Hyderabad is the best place, when it comes to friendship, creating PR or peace. It is the most supportive city letting you make your name and recognition. The city gives you a boost that is very rare to nd elsewhere. In Mumbai you feel lost in the process of carving a niche for yourself. Best Moment The moment I was blessed with my rst born. It was the most touching moment when the doctors gave my newly born Ronak in my hands. I felt that life was going to change from there onwards. I was right in my intuition. As he grew, he turned into my best friend, greatest supporter and my guide as well. If I am not able to get information on something, within fraction of second, he collects that and passes it to me. He is my ‘Google boy’ and the entire Hyderabad knows what he means to me. red | august 2015 | 80

•Think positive, good things will happen to you.

Woman needs family’s encouragement and backing to grow in life.

•If all of us can come forward and do something for the needy, it can bring a considerable transformation.

Role Model We are ve sisters and three brothers. I have seen my parents, especially my mom ensuring that not only her sons, but also daughters too got proper education. They had their own struggles but never let it hamper our studies. She is my inspiration and idol. Advice to Fellow Women Homemakers who lock themselves up at home, please get out of the boundaries and see what is happening in the outer world. Instead of restricting your lives to home, kitchen, husband and kids, take out time for yourselves. If one is not able to go out, browse internet and learn about the new developments. Just broaden your horizons.

•I wish to see my children being sensitive and help the deprived.

One can hardly nd a jovial person like me, it’s perhaps God’s gift. I have no regrets in life.

g n i r u t ap


es i r o Mem


UDAY DIGITAL STUDIO & EVENT MANAGMENT G1, Indira Bhavan, Opp. Aditya Degree College, Srinagar, Vizag - 16. M: +91 98852 86868 / 96032 08780


Hi-Tea Indulgence By Ranita Ray


et’s catch up over a cup of tea! Often this is what we say when we are about to meet friends or plan a relaxing evening with our partner or just want to discuss a business proposal! While the young crowd finds it easy to meet anywhere, for those who are not so young it turns out to be a unending hunt in the city to find a conducive place that suits their mood, ambiance, age and their status. Understanding this very concern, The Park, Visakhapatnam has launched The Classic Hi tea. Served on a three-tier tray, allocating each plate to all that we expect and love for a traditional tea: sandwiches, scones and

red | august 2015 | 82

cakes, it is a celebration of tea ritual in itself! Executive Chef Srinath Sambandan recommends some of the most delectable tea-mates. Keeping the element of surprise intact, he doesn’t divulge the recipes. Perhaps he wants you to walk into Vista and experience it by yourself!

Shoot By Dhana Vijay

aat on Tikka Ch Chicken s ear-drop Khasta T

y et & Dair Red Velv – rs Petit Fou


Pillow soft red velvet sponge cake layered with soft peak whipped dairy cream. Instead of an overly sweet taste, it is lightly sweetened so that it can be savoured with tea. It is so yummy, it's sure to be love at first bite

How about adding a little tandoori tadka to your tea? Stunned? Don’t be! Just taste this dish and we bet you would crave for it every time you sip a cup of tea. An interesting combination of succulent chicken tikka with tamarind chutney along with green chilly chutney on a flaky Indian flatbed scented with carom (ajwain), this tangy chicken snack is just mouthwatering.

kies & utter Coo okies Vanilla B ocolate Chip Co h C crumbly

Pastry y Danish Blueberr n rolls. Cinnamo & Gooey If you are one who gets high with strong flavours, then this should be your pick. The fruity punch of blueberry and the sweet and overpowering aroma of cinnamon can make your monsoon evenings a celebration in itself. But don’t just restrict them as dusk mates, as they are great for all day breakfasts and hi-teas.

Ditch those biscuits that you are used to have as a regular fare with tea. Vanilla butter cookies and crumbly chocolate chip cookies are here, the new and strong contenders in the kitchen. Here you have two variants of cookies, which can satiate your taste buds as per your mood. One has the classic combination of vanilla and butter and it can go as any time munchies. Want to indulge more? Then the crumbly chocolate chip cookies are perfect if you have a cookie craving! They are not overly sweet.

red | august 2015 | 83

abayon ith Kiwi S w s ie d n Blo

& Ricotta Spinach arts T Cheese

Punch in some Popeye the Sailor Man’s power in your cup of hot drink. Don’t get puzzled. We mean his favourite green wonder- spinach. These tarts are prepared with creamed spinach and fresh Ricotta combined with cream and the right balance of seasonings. A hint of nutmeg brings in that extra flavour which further enhances its taste. Once the process is over, they are baked in mini short crust pastry shells.

Who doesn’t like brownies? Well you have tasted the common version of them; this is the little known white chocolate version of the famous brownie. It is not just the use of this different ingredient that makes it exotic but it is the kiwi twist. Topped with a kiwi sabayon and bits of fresh Kiwi, it can be that sweet indulgence with your tea.

kies & utter Coo okies Vanilla B ocolate Chip Co h C crumbly

Ditch those biscuits that you are used to have as a regular fare with tea. Vanilla butter cookies and crumbly chocolate chip cookies are here, the new and strong contenders in the kitchen. Here you have two variants of cookies, which can satiate your taste buds as per your mood. One has the classic combination of vanilla and butter and it can go as any time munchies. Want to indulge more? Then the crumbly chocolate chip cookies are perfect if you have a cookie craving! They are not overly sweet.

red | august 2015 | 84

i adi Luqm


It is a traditional variation of our favourite samosa. Here very little stuffing is given and it is usually of spiced potato mash but has soft and flaky covering. This variant has been a good companion of tea and usually eaten with the hot beverage in most old style cafés in Hyderaad.



ny gastronomic journey remains incomplete if it doesn’t pass through the lanes of authentic flavours of the region, traditional delicacies of the local kitchens and the master strokes by the veteran cook of the province. Putting this idea in a platter Chef Wasim of Best Western Jubilee Ridge Hotel, serves the pure comfort food of the region.


Chef Wasim

Shoot By Dinakar Pamu

Chettinadu Fish Fry

METHOD In a pan, dry roast garlic, ginger, cumin, fennel, coriander seeds, black peppercorns, mustard seeds and curry leaves. Powder roasted ingredients in a mortat and pestle (can use mixer grinder if in a hurry). Now add the chopped tomato, turmeric powder, red chili powder, salt and tamarind pulp, blend them and apply it over the fish. Marinate for 30 minutes. In a pan, fry the fish with the refined oil and serve hot on banana leaf.

INGREDIENTS Lamb boneless Bengal gram Cinnamon Green chilly Black pepper whole Salt to taste Oil for shallow frying For Stuffing Finely sliced onions Chopped coriander Chopped green chilly Curd solids (Hang yoghurt in muslin cloth for a couple of hours. What is left is curd solids) Charoli paste Salt to taste

500 gm 100 gm 20 gm 50 gm 20 gm

100 gm 30 gm 30 gm 50 gm

30 gm

INGREDIENTS Fish (Indian carp used here) Oil Garlic Ginger, mashed Cumin Fennel Coriander seeds Black peppercorns Mustard seeds Curry leaves Salt to taste 1 tsp oil to grind Water 1/2 tomato chopped Red chilli powder Tamarind pulp Corn flour

250 gm 2 Tbsp 7-8 cloves 1 knob 1 tsp 1 tsp 2 tsp 2 tsp 1/2 tsp 9-10

1 Tbsp 1 tsp 5 tsp 1 Tbsp to sprinkle


METHOD Pressure cook lamb, Bengal gram, cinnamon, green chilly black pepper and salt with one litre of water. Cook for 4 to 5 whistles. Later cook without lid until all the water evaporates. Keep stirring in between. Allow it to cool down. Mince this meat mixture in a meat mincer or mixer grinder. To prepare the stuffing, mix all the ingredients in a bowl. Make small balls out of the mince meat mix and add the stuffing inside each of them. Make ball of 2 inch-diameter and press from both sides giving it a shape of cutlet. Heat oil in a shallow bottomed frying pan and fry carefully batch by batch until golden brown.

Tri-coloured Mousse

INGREDIENTS Eggs Whipping cream Agar agar Icing sugar Orange crush Kiwi crush Cookies Vanilla extract

4 100 ml 20 gm 50 gm 30 gm 40 gm 5 no 5 ml

METHOD In pressure cooker pour water, add trotters and bones with all the spices and cook for 10 to 12 whistles. Drain and discard the bones and trotters. Reserve the stock. Heat oil in a thick bottomed pan, add crushed ginger and garlic. When they turn brown, add onions and green chillies. Cook till golden brown. Add the stock and simmer for 10 minutes. Dilute salt, red chili powder in some water and add to the stock. Simmer for extra 5 minutes. Yakhni shorba is ready. Garnish with finely chopped coriander and fried slices of onions and serve.

INGREDIENTS Lamb trotters 4 no Lamb bones 1/2 kg Oil 50 ml Chopped Onions 200 gm Ginger 1 piece Garlic 10 to 15 pods Chopped Green chillies 30 gm Red chili powder 30 gm Cinnamon 20 gm Cardamom 20 gm Bay leaf 5 gm Salt to taste

Kanchipuram Chicken Roast

INGREDIENTS Chicken Tomatoes Ginger garlic paste Green chili paste Cashewnut Red chilly powder Refined oil Mustard seeds

Raw Mango Cooler INGREDIENTS Raw mango Black salt as per taste Black pepper Mango crush Cumin powder (preferably dry roasted and hand pounded)

METHOD Separate egg yolks and white in two different bowls. Cook the yolk in double boiler. Keep stirring until yolks start thickening. Now add 20 gm of icing sugar. Don’t let the yolks curdle. Add 50 ml of luke warm water to agar agar and keep it aside. Whisk egg whites and add remaining icing sugar gradually. Whisk whipping cream until it’s stiff and add egg yolks, egg white and agar agar. Divide into 3 equal portions. Add kiwi crush, vanilla extract and orange crush to each portion respectively. In a goblet or shorts glass, crumb cookies. Place the three portions in sequence of green, white and orange. Refrigerate for 2 hours. Serve cold.

1 kg

Yakhni Shorba

500 gm 600 gm 30 gm 30 gm 20 gm 30 gm 50 ml 5 gm

METHOD Wash and finely blend tomatoes in a blender. In a bowl marinate chicken with ginger garlic paste, tomato puree, green chili paste and salt and leave it for some time. Heat oil in a wok, add the mustard seeds, as they crackle add the marinated chicken. Keep stirring until it gets dry. Check whether the chicken is cooked, add water if it needs some more time to cook. Mix in cashew nuts and add some oil and chili powder. Cook until it is dry. Serve it hot.

METHOD Boil raw mangoes in a pressure cooker. Don’t discard the fluid. Peel the mangoes and extract the pulp and grind the pulp. Mix it in the fluid. Add black salt, cumin powder and mango crush and blend well. To serve, dip the glass into icing sugar upside down. Pour the drink and garnish with a dash of mint.

30 gm 150 ml 30 gm

red | august 2015 | 97


E ectrifying By Ranita Ray


Shoot by Dhana Vijay


is brand has become an inseparable part of the Vizagite’s household. Be it the refrigerator in the dining hall, the microwave in the kitchen, the AC in the bedroom or the sofa in the living space; Sowndarya has its presence almost in every home. This achievement is not a result of any short-cut, but the decadeold toiling of Sanka Mrutyunjaya Rao, CMD and head of operation Sowndarya Group (Visakhapatnam division). “It was an uphill journey. I owe it to my father who gave me a strong foundation and hence call this brand a unit of Sri Rama Marketing,” he adds. Find out what those challenges were and how he triumphed over them in the following excerpts.

red | august 2015 | 88

Did you always want to get into business? I hail from a business family. My father Mr. Srirama Murthy, was into pulses and seeds oil trade which was his ancestral business. He used to supply within as well as outside the state. It was my elder brother Gowrichakradhar, who started Sowndarya Group in 1984 in Parvathipuram, our native place. He started it in a small scale with electronics and furniture. After completion of my engineering degree from Bangalore and MBA from AU, I joined him. We were on look out for expansion and Vizag appeared to be the best choice. I branched out from the parent company in 2001 and opened our rst retail store with the same brand name near Diamond Park. The retail store was oated on an experimental basis and to understand the market. My primary focus was on distribution and I became distributor of consumer durables. I started with Videocon and later added Symphony, Kelvinator and Samsung, continuing as a distributor for almost ve years. Food to Electronics - don’t you think the shift was too drastic? I don’t think so as the fundamentals don’t differ, whatever may be the business. As I belong to a family which has been into different trades, the transition was easy. Knowledge of accounts, business shrewdness and dynamism to understand the changing market are our DNA. My father gave his guru mantra- ‘stay free from liabilities and follow nancial discipline.’ I must admit that I felt consumer durables are more glamorous than our ancestral business. Moreover, we could

foresee the industry coming up in a big way and electronic items would not be a thing of luxury but the basic need for people in the years to come. We took the plunge and found out it was a right decision. Why the name Sowndarya? Many people asked this question. I assure you that there is no one in our family with the name. It was given by our auditor. Interestingly, when I was blessed with a daughter, many suggested that I should christen her the same. But I refused to do it as I feel it’s not correct. All our businesses carry the same You have to be a name. big player to We survive here have a theatre in our hometo wn called Sowndarya DTS and a rice mill too. What was your next expansion? In 2005, I shifted my focus from distribution to retail. In a year, I opened ve showrooms in a row- in Vizianagaram, Srikakulam, Gajuwaka and two showrooms in the city dealing with consumer durablesrefrigerator, TV, washing machines, ACs, fans etc. In 2009 I opened a LG brand shop. Last year I opened Sowndarya Living Comforts which is dedicated to furniture. What are the risk factors in this trade? It is a very price-sensitive eld. However, we don’t have a control over that factor. Here, the customer is the king. It’s an open market with a steep competition. Customers go to the place that offers best price, ambiance and service. You have to be a big player to survive here.

What are the rewards? Name, fame and identity, that too within the span of 10-15 years- I don’t think any other business could have given us that. People recognize Sowndarya as a brand; this in itself is the greatest reward. How do you manage profit levels? One should have a big turn over to have a good retail business. One must have great purchasing strength. I believe in bulk business and manage my prot margins. What is your brand’s USP? It is our best price, service and attention. Vizag is an employeebased city. People have money but they don’t spend lavishly or extravagantly nor do they buy randomly. They are judicious in their purchases and look for value of their money. Sowndarya offers them all this. What was the toughest period? Can you throw some light on the market then and now? During late 80s 90s the Vizag market had around 25 dealers of consumer durables. But most of them failed miserably. While a few applied for insolvency, the others went bankrupt. They are all wiped out. This souk favours only those who have good nancial strength, low overheads and great bargaining capacity with manufactures. As I mentioned earlier I started my business in Vizag with Videocon. Around that time, this company badly needed business but it was very hard to sell it. Anything was good for me as I wanted to enter Vizag market. The real challenge was to sell Videocon in upcountry market.

procedure of complaint which literally asks your bio-data, exhausts you with hundreds of questions and often puts you on indenite waiting just to register your complaint. Despite that there is no guarantee of service. Whereas in our case customers can walk-in any time with the complaint. One neither has to wait nor press 1, 2, and 3 to sort out the issues. Everything is direct. Lastly, we don’t charge extra for EMI option. This is not the case with e-shops. What are your future plans? I want to expand further. I am getting into automobiles (two-wheelers) and you will see Sowndarya automobile division before this year Dassera. I will re-start my distribution. With furniture, electronics and automobiles, I am aiming at Rs.100 crore turnover within next two years. I remember I used to dump products at sub-dealers’ stores and ask them to keep it, sell it, enjoy the margin and later give us our money. From giving advertisement in local cables and newspapers to conducting melas, I took the entire pain to create brand awareness which is otherwise the manufacturer’s duty. The sub-dealers never used to give us very encouraging response. But the need was mine as I had to survive in the market. My efforts paid off and I sailed through. Even Videocon chairman patted me for such strategies. What are the ad strategies? Publicity is a cardinal rule for our business and I adopt various mediums of it. From pamphlets, standees, hoardings, arches in front of the showrooms, banners behind autos to FM, I use every tool to promote my brand. I spend most of my ad funds on the print media. I have introduced rst-of-its-kind electronics fair in Vizag. In 10 years I have conducted over 20 exhibitions which are all outside the showrooms. I organized cultural programmes and had started Miss Vizag contest to pull the crowd. red | august 2015 | 90

The idea behind such exhibitions is to display products, introduce what is new and high-end in the market and show Sowndarya’s strength as a brand.

I have introduced first-of-its-kind electronics fair in Vizag

What are the new products you have introduced in Vizag? I am the rst one to bring most of the latest launches of different brands to the city. For example, Sowndarya brought 65 and 70 inch-LEDs which cost around Rs.10-15 lakh and refrigerators with a starting price of Rs.3 lakh. Do you see online electronic marts as a threat? Online has created a lot of buzz in the market. However, at present I don’t consider it as a grave threat. Electronic goods are not like mobiles; you expect the life of such products to be at least 5-10 years. The buyer, along with his family, prefers to see, experience, feel the product twice or thrice before buying. Online store doesn’t provide this facility. Second is after-sale service. One requires proper and prompt service of electronics products. In online purchases, one has to go through the painful



abling SUCCESS


By Ranita Ray

Shoot by Dinakar Pamu

his is an era in which development of the nation depends primarily on mega industries. While infrastructure, investment, manpower are the pre-requisites to set up any industry, it goes without saying that power is the lifeline. It is a network of wires and cables, like blood vessels in human body, which pumps in the energy to keep the mechanism alive and kicking. If you have still doubts about this fact, then Brij Gopal Bhutada, Managing Director of M/s. Finecab Wires and Cables Pvt Limited is here to clarify them. While admitting that operating this leading cables manufacturing company has been a humongous task, he quickly adds that there are high beneď€ ts and rewards in it, which he has been reaping. Let’s know from him how he does it.

Tell us how you landed in this trade and about Finecab. “Finecab Wires and Cables was started by my father Mr.Ram Nivasji Bhutada in 1973. He is presently the chairman of the company. Originally it used to be called as Hyderabad Cable Industry and was into manufacturing a range of house wiring cables under the brand Finecabs. In 1977 the production of armoured power and control cables was also included. It didn’t take much time for the brand to gain popularity throughout the state, thanks to its quality products and prompt deliveries. Being the only son (I have four sisters), I became his natural successor. I joined the company in 1994 to assist him in the business. Though my passive participation in our trade began when I was in the Class 8, my formal initiation took place only after I obtained B.Com degree. We grew in leaps and bounds and by 1995 we became big player and a name to reckon with. This called for converting the business into a private limited company and we renamed it Finecab Wires and Cables Pvt. Ltd. In next few years we reached the top position in the united Andhra Pradesh. What were the initial hiccups? How did you overcome them? When I joined, Indian market was heading towards globalization and various multinational companies were already setting up shops in the country. They became great competitors and it was a major task to retain our hold on the market. Not taking this development lightly,we resorted to experts’ help, appointing a team of professional engineers and technicians who had long experience in manufacturing and quality control. We let a group of qualied engineers handle Research & Development. Till date the team works with same passion and dedication. It endeavors to develop new products to meet the varied needs of our customers.

multistrand industrial cables, HR PVC insulated multistrand industrial cables, HFFR cables, PVC insulated exible single/multicore industrial cables, 3 core at submersible cables, service wires, PVC insulated LT UG power & control cables, XLPE insulated LT UG power & control cables, HT XLPE Power Cables, FR/FRLSH power & control cables, aerial bunched cables, indoor switchboard telephone cables, co-axial cables, LAN Cables – Cat 5E and many more. Who are your target audience? Our main target audiences are the ever demanding public and private sector industries, power projects, infrastructure projects, housing sector and commercial and real estate players. Do you have in-house production or outsource your products? We have in-house integrated production facilities. Our manufacturing unit is located in a four-acre site at IDA, Patancheru in Telangana. The factory is equipped with sophisticated machinery and a modern inspection and testing laboratory. Specialized machines with latest technology are in place. Our state-of-the-art facility ensures that the products that emerge out of rm are of excellent quality.

How do you assure quality? Our testing laboratory is fully equipped and is regularly calibrated. We have a separate Quality Assurance Department manned by experienced technical persons. All the products are subjected to tough scrutiny. They exceed the requirements specied by of Bureau of Indian standard. We adopted ISO 9001 Quality Management System and obtained ISO 9001 Certication. We obtained various ISI licenses for cables such as IS 694, IS 1554 Pt. 1, IS 7098 Pt1 & IS 7098 Pt.2. We have got our factory registered and approved by leading public and private institutions such as RDSO (Indian What are the products you deal Railways), Airport Authority of India, with? We have a long list. A few prominent MAHA INFRA, MSEDCL, CESC, L & T, Videocon, VSP, VPT,ECIL etc. to ones are FR/FRLSH PVC insulated name a few.

Being in step with the latest technology is a must in any eld and more so in ours.

How do you train your staff? Our staff in Production, Quality Control and Marketing wings are trained by their respective heads. Based on the requirement, HR Departments organizes training programmers, either in-house or through outside professional agencies. How do you keep yourself updated with the technology? Being in step with the latest technology is a must in any eld and more so in ours. We do it by participating in technical seminars, subscribing to and reading various technical magazines and journals. We never miss a chance to attend national and international exhibitions on cables and wires. We also regularly interact with the machinery manufacturers and browse the internet sites to keep abreast of the latest developments. Our idea is to offer products which are in sync with the latest innovation in the industry. What are current trends in this industry? Now people are more inclined towards quality and safety of electrical items. We went one step ahead and introduced FR, FRLSH and HFFR cables which offer greater safety and are more suitable for critical areas like software ofces, large commercial ofces, malls and multiplexes. We have also obtained the Bureau of Indian Standard certication for our products by meeting the parameters laid down by them. red | august 2015 | 93

What are the hitches of today’s market? I must admit that our sector is still pretty unorganized. This makes it a perfect hatching ground for unprofessional traders. There are a large number players who manufacture and supply low quality spurious products which compromise on safety measures. It spoils the market, even for the fair players. Other adverse factors are long delays in infrastructure projects and consequent deferrals in getting payments.

Do you still face competition? If yes, how do you handle it? Yes, there is a stiff competition out there. However, being a company with established credentials for the past 40 years, we have our strength. We maintain strong relations with our customers; provide excellent products; keep our rates reasonable; supply orders on time - all these factors have certainly worked in our favour. Today, we have a strong grip on the market and are able to keep ourselves ahead in the race.

What is the most crucial factor? Most importantly, we should earn condence of the customer. Equally imperative are marketing and winning orders in not-so-conducive environment.

What are your business principles? I don’t follow any high fundas but just stick to the basics. I follow a principle, i.e. success through total quality management.

What are the pros of this business? Cables and wires are sinews of today’s industry. In modern industrial age, imagining any industry that is not propelled by electrical power is next to impossible. It goes without mention that cables and wires are a must for distribution of electrical power. This business has great potential in India which is fast developing. The Make In India mission will give a big boost to the country`s industrialization. This, in turn, will give us great advantage.

Tell us about your major projects We have been bagging numerous coveted projects. The keys names would be MSEDCL, CESC, Voltas, Indian Railways, NFC, Electricity Boards, VSP, VPT, L & T, Toshibha, Heritage, Power Mech, VKR, Mecon, APGENCO, APTRANSCO, TSGENCO, TSTRANSCO, EPDCL, ECIL and Videocon etc.

What was your initial investment and what is the present turnover? I cannot mention exact gures, but can say that we have the largest market share in Telangana and Andhra Pradesh bazaars for our products.

What are the awards you bagged? We won the CITD Award for Best Quality and Productivity from the then Chief Minister Mr.N.Chandra Babu Naidu in 2001 and in 2003 we received the CITD Award for Good Productivity & Quality Control at the hands of the then Governor of A.P. Mr.Surjit Singhji Barnala.

How important is publicity for a business? What modes of promotion do you use? Today one can’t run any business without widely publicizing it. We have to inform and educate the users about the quality of our products. Besides participating in exhibitions, we advertise in technical magazines. What is your USP? Best quality product at most economical price. What kind of support do you get from your family? We are a very close knit joint family. Not a single day passes without us interacting with each other. Be it about advice on business or a discussion on other matters, we air our views freely and arrive at a consensus decision after adequate deliberations. There is never any serious clash of opinions. A man cannot ourish professionally, if his personal front is not taken care of. I am blessed to have Deepali as my wife. She has been a great support. She has been singlehandedly raising our three adorable children. What are your future plans? We have already diversied by setting up Vaibhav Cold Storage in collaboration with Gubba Cold storage which is India`s number one rm that caters to many MNCs. Once the investment climate improves, we are also planning to launch FINECAB Infrastructure & Ventures. Soon we will be launching solar cables. These are in high demand with the solar power plants asking for more. Solar energy has a great potential as a renewable and green source of energy. The government is also giving high importance to this source. This is one led we have to look at with optimism. We are hopeful that this new addition will bring further glory to our prole. Besides this, we are also planning to take up manufacturing of extra high voltage cables. What advice would you like to give to new entrants in this trade? Whatever eld you may choose, adopt latest technology, focus on improving the productivity and pay attention to quality. This way you can develop a lasting and strong brand image.



t looks gadget freaks will never have a dull day... sorry a dull month with some new tool or the other hitting the market all through the year. We bring the latest in the technical world and be assured you would just wow them.

By V. Sarada


The new phone OnePlus 2, aptly described as the '2016 Flagship Killer', comes packed with high end features at a relatively low price. AT A GLANCE: Dimensions: 151.8 x 74.9 x 9.85 mm Weight: 175 gm Operating System: OxygenOS based on Android 5.1 CPU: 64-bit Qualcomm© Snapdragon™ 810 processor with 1.8GHz Octa-core CPUs GPU: Adreno™ 430 RAM: 4 GB/3 GB LPDDR4 Storage: 64 GB/16 GB eMMC v5.0 (available capacity varies)

Sensors: Fingerprint, Accelerometer, Gyroscope, Proximity and Ambient Light Battery: Embedded rechargeable 3,300 mAh LiPo battery Camera Sensor: 13 Megapixel (1.3um) Lenses: 6 lenses to avoid distortion and colour aberration Front Camera: 5 Megapixel Distortion free Video: 4K resolution video, Slow Motion: 720p video at 120fps

SAMSUNG GALAXY A8 The Samsung Galaxy A8 phablet is the Korean phonemaker's thinnest smart phone at 5.9 mm. It supports the dual SIM and 4G LTE together with 32GB of storage and gives you a Full HD 1920 x 1080p resolution. It is fitted with a 16MP f/1.9 main shooter. The battery capacity is upgraded to a 3,050mAh. It runs an Android 5.1 Lollipop with TouchWiz on top. The device is available in gold, white and black colours.

red | august 2015 | 96

Inputs from Mr. Duke, MobiCare

PicoPro PicoPro is an ultra-portable, laser HD projector that puts a cinema in your pocket and a big screen experience at your fingertips. You can share movies, music videos, social media pictures or any content from your mobile devices anytime, anywhere with dual wireless or simple HDMI interfaces. This always-infocus projector is big deal in a tiny package.

OM/ONE SPEAKER Check out the OM/One, a Bluetooth speaker that floats and spins in the air while cranking out your jams. The magic magnets and a lightweight enclosure enable it to float. The base, which is used to charge the speaker or any other USB-powered device, acts as a speakerphone. The battery runs for 15 hours. The speaker can be stereo paired with another OM/One to offer left and right channel separation.

MEMORIESCABLE PhotoFast’s MemoriesCable serves as a charger and an expandable storage device for iPhone, iPad and iPod. On one end is a lightning cable for connecting iOS device and on the other is a USB 3.0 plug that goes into a power source. It available in 32GB, 64GB and 128GB options.You can manage the files backed up to the device with PhotoFast’s i-FlashDrive ONE iOS app. The app can play stored music and videos and helps you backup social media content from Instagram, Facebook and Flickr. Photos and videos stored can be streamed to larger screens through AirPlay. The i-FlashDrive ONE app can sync with your Dropbox and Google Drive accounts and has a one touch solution for backing up your iOS contacts, calendars and photos. You can restrict access to your content on the MemoriesCable device using the Touch ID fingerprint sensor, Lightning lock, USB lock and a password. This 13 cm-long device weighs about 9.4g

GAMING CONTROLLER Compatible with every controller-enabled game on the App Store, the Stratus XL Wireless Gaming Controller is a full-sized, premium wireless controller. It has a console controller and the convenience of 40 hour-battery life, pressure-sensitive controls, LED notifications and precise dual-analog triggers. Compatible with iPad, iPhone, and iPod touch via Bluetooth, the controller requires iOS 7 or later. Highlights • Pressure-sensitive buttons for precise gaming control • Bluetooth 3.0 + EDR • 4 LEDs to display the player status • Dedicated on/off slider switch to enhance battery life • Comfort and ergonomics of a full-sized controller •Dedicate pairing button red | august 2015 | 97




I am ATM (Any Time Moveable). I live off the suitcase, leaving my family undisturbed,” says Dr.T.Baburao Naidu, ViceChairman, Visakhapatnam Urban Development Authority & VK-PCPIR Special Development Authority, giving a touch of humour to the interview that is turning rather prosaic and technical. Can anyone dismiss off 18 years of separation from family as a laughing matter? But for Mr.Naidu, who is wedded to his work and who holds official commitment above the filial obligations, it doesn’t appear to be a big deal.

Shoot by Dhana Vijay VUDA ofce is a buzz with activity even though it is way past the mandatory closing hours. The boss, who just returns from the eldwork, however looks fresh and energetic as if he has just begun the day’s work. In a late evening interview, the simple and self-effacing bureaucrat talks of his job at VUDA, the crucial wing of the city which is on the cusp before turning into a Smart City. Of course, Mr.Naidu in good measure adds his experiments and experiences to the narration, reserving the meatiest parts to the conclusion. Perhaps that is the way he engages his audience’s attention till ‘The End.’ red | august 2015 | 98

Hailing from a family of leaders (his great grandfather sheltered Alluri Seetharama Raju braving the wrath of Britishers), Mr.Naidu aspired to be a politician. But providence made him crack the civil exams making it a clear case of “politics’ loss is bureaucracy’s gain.”

we are facing a logjam with dead capital and practically no revenue. We cannot expect any returns or revenue unless and until these projects are completed and become functional. Hence the immediate task on my hands is to expedite them.

His story in his own words..................

What brought VUDA to this juncture? There were multiple reasons. VUDA was headless for a few months and adding to it there were the general elections, state bifurcation and some ‘invisible’ reasons. Of course, it bafes me why even one of the 12 envisaged projects could not be completed.

You have taken charge of ailing VUDA, what is your prescription for it? I stepped into the scene when the worst was going on. The organisation is fraught with some inherent hitches and glitches. As many as 12 projects worth Rs.300-350 cr are in limbo. With none of the projects showing signs of progress,

And now? With unrelenting persuasion and the able support of my team, I am able to put ten projects on the fast track mode. The World Telugu Museum on Kailashgiri is completed and awaiting inauguration at the hands of the Chief Minister. Harita, the mega housing project is near completion. This is a Rs.120 cr-project in Madhurwada, spread over 22 acres and a cluster of 710 ats. Why should a customer go for a VUDA venture; what about controversies? This growth engine has a triple role to play - planning, regulation and development. Its responsibility includes providing physical and social infrastructure. VUDA has developed into a reliable brand over the years. Credibility is our hallmark. It is no exaggeration if I say that it is only because of VUDA, the city has progressed this far. Almost all the major colonies and layouts in the city are creations of VUDA. There is a real estate boom in the region after 2000 brining some inevitable problems. A few fabricated, manipulated and record tampering cases have surfaced and we are tackling them. What are your steps to generate revenue? Unfortunately, Hudhud wiped out the greenery and damaged the infrastructure and pushed us back at least by ve years. Right now the only source of revenue is Kursura. Kailasagiri, VUDA and Tenneti Parks are the worst hit. We are looking at the soon-to-be opened World Telugu Museum, 3-D theatre and solar tree as potential revenue generators. These will be added attractions on Kailasagiri, which is till now being used as a vantage point to have a bird’s eye view of the city. We are also adopting and developing a beach in the lines of the RK beach. We envisage more hotels and convention halls as a part of Smart City endeavours. The upcoming International Fleet Review will further embellish the city. What’s your take on land pooling? We are pooling land for a 50-acre project in Anakapalle. We also envisage 10 to 15 projects for which we need 1000 to 1500 acres of land for which pooling is the preferred option. We are waiting for the

government’s clarication on certain clauses. What are you doing to check corruption and expedite file movement? Before blaming the takers I question the givers- ‘Why do you bribe?’ It is the nontransferrable postings that lead to this malady. Over the years the staff develops local contacts. Familiarity breeds corruption. I deal with all the stackholders in an open conference. My staff has to apprise me of each and every dealing, they handle through SMS on daily basis. I am approachable to people and they can straight come to me and lodge a complaint if they face any problem. Transparency is the watchword. I see to it there is no pile up of les on my table. I take a daily log, keeping a strict vigil on entry and exit of les. Look at my table are there any les? (laughs) We heard you are field-happy man? Physical verication is important. For example, a person sold a piece of land giving documents. Later another person sprang up claiming that his elder brother sold it without his consent. We have to sort out the issue in our capacity. Ultimately the buyer gets trapped and victimised by legalities for no fault of his. We have to physically verify the facts and it needs a lot of legwork.

You are known for deft-handling of issues. How did you earn this skill? Working as the Joint Collector and R&R Ofcer for three and a half years in Polavaram, I played a very key role in resolving many nagging issues. The one-to-one communication I adopted opened new vistas of contact and is being emulated by my successors. I touched each and every house, practically eating, living and interacting with people and documented their problems. This helped me in bridging the gaping ssures between people and authorities and bringing the issues to a logical conclusion. Responding to my PowerPoint presentation focusing on the problems of the tribals who lost practically everything - their land, forest, shelter and livelihood, the CM agreed to release additional package worth Rs.60 cr. On my recommendations, three GOs were issued, giving good deals to impoverished tribals. My communication with other departments like ITDC also augured well for them. I weeded out all the troubles sprouted in that area.

Do political pulls and pressures affect your work? Politics is an inevitable part of democracy. These two elements are like sh and water. Hence some interference cannot be ruled out. We have to deal with each situation as an individual case. Through persuasion and by apprising the other party of the ground realities, we can tide over many problems. Land records of the region are highly messed up, how do you handle this? In Godavari and Krishna districts every inch of the land is fertile and valuable. Hence the records are perfectly maintained and monitored. But in this region the most of the land belongs to the government which was gifted away to some deserving and some not-sodeserving ex-servicemen. Unfortunately things are not much in order. Anyway it is the revenue department’s responsibility to keep the records straight.

I wrote seven books recording all my experiences.

Tell us about the unique initiatives you have taken. I organised mass procurement of paddy under PDS scheme. We have motivated and procured 6.27 lakh metric tonnes of grain from 48,000 farmers, spending Rs.800 cr which was paid online. This freed the farmer from the dependency on Food Corporation of India. I got 20,000 youth employable by getting vocational training within their reach.

many times and a life was lost in the police ring. The situation was uncanny with the tribals in possession of the land without any rights and the zamindar having the rights without enjoying its physical possession. I could solve it after unremitting persuasion, counselling and convincing them of the futility of such a ght. They now share the benets. I had the opportunity to solve all cases of industrial disputes in Srikakulam, including the Reddy labs tangle. The entire process was recorded by Prof. Ramnarayan of Indian School of Business as a case study.

I chose a totally impoverished lady, groomed and appointed her as the Mahila Samaikhya president, for which I drew bitter ak. However, I am vindicated as she was nominated as the MLC by the Governor. I could reform nearly 35 families of beggars who now lead a dignied life.

I also took the protesting villagers of Kovvada to Kalpakam to sensitise them and make them realise that the power plant was not after all detrimental to their wellbeing.

How do you reach these worthemulating accomplishments to a wider audience? I wrote seven books recording all my experiences. Which of your assignments are the toughest? I love my work. For people who are committed, no task is tough. When I am at it, I neither feel hungry nor sleepy nor do I watch the clock. Yet one task I recall as the most challenging till date. It was in 1996 when I was barely three months into my appointment as Revenue Divisional Ofcer at Amalapuram. The region was hit by a devastating cyclone. The Hudhud we witnessed is like a baby attack compared to that. For 45 days I was on my feet with no food and sleep, organising the relief operations. Chandra Babu garu, who was then CM, shufed every other ofcial in the region except me. In fact, recognising my calibre, he issued a special GO to keep me there as long as the operations lasted i.e. for two years. Again I must mention Polavaram. Before I was shifted here in December 2014, I resolved the biggest 250-acre land dispute between tribals and a non-tribal zamindar which was simmering since1995. It even turned violent

Before blaming the takers I question the givers- ‘Why do you bribe?’

A little about yourself My father, the late Mr. Bonju Naidu served as Munsif and my mother Mrs.Lingamma is a housewife. I was born in Dokuluru village in Paderu Mandal, where I completed my elementary education. I went to Bapatla College for a degree in agriculture and obtained my post-graduation degree in agriculture. Later I obtained M.A. (JNU), MBA (Fin), Ph.D and was nally selected for IAS. When I was working as Agriculture Ofcer in Chinthapalli, I saw an IAS ofcer suspending an ofcial. That was when I was told that an IAS ofcer has the potential to both dismiss and employ the deserving. The urge to help people goaded me to go for IAS. I used to follow an array of IAS men who guided me in my preparation for the examination. Now we have as many as 22 doctors in our family. My wife Dr. Hemalatha herself is an Associate Professor in Andhra Medical College. My sons Kamal Venkat Sri Harsha is studying engineering and my second son Divyendra Sai is in his Intermediate.


The Moon of

Hyderabad’s Sky

Shoot by Dinakar pamu

By Ranita Ray

red | august 2015 | 102

“I have always been a learner and open to new ideas from any source. I adopt and infuse my signature style, and implement them.” We started with her this quote! List of her achievements endorses her statement. Meeting this multitalented and versatile woman, who has bagged innumerable social and business honours, in itself is learning. Sashi Nahata, Director and Founder, Akriti Elite, teaches every woman out there how to reach the nish line overcoming impediments like family restrictions, educational limitations, discouraging comments. Here is her saga of success weaved with numerous sacrices, countless struggles, yet driven by strong determination. Akriti Elite is synonymous with Sashi Nahata. Tell us how you built this brand? To know the answer, you have to go through my long journey. Let me narrate from the very beginning. I actually hail from Bangalore. I am the second born of the four siblilings. My parents Mrs.Bimla, and Mr. Uday Singh raised us giving us immense freedom. I was an out-and-out Tomboy. From riding motorbikes, to swim- I used to take part in any ‘adventure.’ I was a gymnast and Kho-Kho captain. Nahata family approached us with a marriage proposal when I was studying Intermediate. Though I was very young, my parents got me married as the family had a great name and fame in the community. My marriage brought me to Hyderabad and life just reversed. Nahata’s was a typical traditional family, where women are meant to be in “ghoonghat” and within four walls of the house. The change was drastic and contrasting. However, instead of crying over it, I lost myself in making a home, cooking for 25 members in our joint family and raising my kids for next eight years. How did you break out of such restrictions? I could never imagine that I would ever be able to come out of this new me and do something bigger. I started feeling hollowed from inside and thought I must work beyond the household errands and opened a boutique at home. I got the support

of my husband and mother-in-law, but other male members of the family opposed the idea and wrote letters to my parents complaining about me. I was blessed to have such a supportive mother-in-law who took a stand and said “yeh bahu kaam karegi” (this daughter-in-law will work). From there, I never looked back. What was your next venture? I realized softskills training is coming up in a big way. Though, I didn’t even complete intermediate I started learning how to become a trainer in this subject and I got on to the job. Slowly, yet gradually, it raised my condence. I took up various projects with JCI and Times of India. I was doing fairly well, but the itch to do something new didn’t let me settle for it. In 2003, I become the rst one to conduct summer camps. I organised them at my home. Soon I started contacting schools and was hired to plan summer camps for them. How was the response to the children-oriented initiative? It was awesome. Getting motivated by it, I started planning events for kids. Moreover, I felt they are usually the left out lots when it is about entertainment options. I opened a children’s club called Sishu and conducted various interesting events for them. One of the most appreciated was organising Little Miss and Master Hyderabad Competition. From screening hundreds of entries to training the selected ones vigorously to walk on ramp, talk on stage and show their talent, I used to be involved in every aspect Can you share some more interesting events? La Tomatina got popularity with the lm Zindagi Na Milegi Dobara, but I conducted Tomato holi way before that. This event got us national media coverage and even put us on international map, as we got a mention in an US media. Though we

got opposition from a few groups calling it food wastage, but we came out clean. This was the time when farmers were committing suicide as tomatoes were not selling; we bought trucks loaded of tomatoes from them and conducted the event. Our logic is that this way we could help farmers earn some money. Equally exciting was ‘Gudde Guddi ki Shaadi’. It aimed at taking the children out of playing video games, mobile games or watching TV. It was an open event and kids came in huge numbers with their dolls. The event was completed with baraat, marriage feast and rituals. I also hosted dandia exclusively for children. Have you ever tried to promote any kind of artistic pursuit? Yes, I did try my luck in dance. I realized Hyderabad lacks a good dance training centre and thus, in association with choreographer Annie I opened Orange Dance Studio. We got an overwhelming response. We called Saroj Khan, Deepak, Marischa, Bindi and conducted workshops in the city. However, since Annie, on whom I was depending for choreography, wanted to grow professionally and entered movies. So I had to shut it down. It ran for almost 7-8 years. red | august 2015 | 103

Why don’t we see such interesting events anymore? When and why did you start exhibitions? Though the events gave me a good mileage and publicity, the prot wasn’t great. How long can you organize events, paying from your own pocket or just earning what you have invested? I ran Sishu for 12 years and offered a few franchises too. But there was hardly any monetary benet. Parents were ready to spend Rs.2,000 on clothes and food, but not Rs.500 or Rs.1,000, for interesting events for their kids. Holding exhibitions appeared to be a plausible solution at that time and I went ahead with it. I started my Akriti exhibition with Abids function hall, then moved to bigger places like Jaya Garden. It was doing well, but to grow further I needed more monetary support. It was during that phase my husband came out of the family business and said he would invest on my exhibitions. This was a great boost. I started hosting my exhibitions in Taj Krishna and Taj Deccan. This gave a fresh lease of life to my shows. Which one do you consider as the turning point? Taking Akriti to ve-star properties. Earlier, I had earned good name in my circle, but with this change, the P3 started recognizing me. What makes your exhibitions unique? I organize them well; I try to get new designers. Even if there are the same designers, I ensure they get new designs. Every exhibition has 70-80 stalls of clothes, accessories, jewellery, shoes etc. Pricing is another factor, I pay importance to. People know Akriti products are of good quality and affordable. Do you have any plans to open a boutique? Not really. I am not a designer. However, I have plans for my daughter Sheetal who has studied from NIFT and is into fashion designing. She has her own line of clothing, i.e. Sheetal Nahata. What kind of support do you get from your husband? He gives maximum possible support. His staff doubles up as manpower for my exhibitions. From sending invitations, to promotions, he sees to it that everything

is in place. I just take care of stalls booking and go there as a guest and cut ribbons. Though the name is known to be Sashi, but in reality it is Alok and Sashi Nahata. What is the response of your family members, who once opposed you? Everyone changes once you are successful. When people identify them with my name, they denitely feel proud. Do you have any regrets? I should have studied little more. My husband tried his best to push this issue, but my brother-in-law opposed. However,

awards one has to go through various levels- club, zone and lastly at national. I was chosen among thousands of contenders recognizing my transformation from a typical homemaker to an entrepreneur. In 2013, I was honoured as Best Entrepreneur by COWE on International Women’s Day. Besides JCI, I have worked extensively for Lion’s Club and was instrumental in launching the Lions Club Petals. I won 100% Excellence Award among the world’s Lion's presidents (2008-2009). I was awarded a real diamond and gold medal. I was also awarded with the Naari Ratna and Pratibha Puraskar. What are your aspirations? I want to take Akriti to the national and international level and I have already started working on it. It’s been four years now. I am taking it outside Hyderabad and conducting it in Vizag, Bangalore, Chennai, soon will be in Nagpur, Vijayawada. As a mother, naturally I want to see my daughter and my son Anannt, who is doing his BBA, settle in their lives.

What new can Hyderabadis expect from you? I have centralized all my creativity to my exhibitions. So the entire focus to offer something new is in and around Akriti Elite. Like, recently I have included a Remember, ‘Whatever fashion you send to universe show, comes back to you’. followed by mannequin dressing up competition. The latest one was the ‘Day & Night Bazaar’ with food stalls in a star hotel. I also realized education doesn’t mean degrees or certicates. No bragging, Friendly tip to upcoming women when I introspect I say to myself that I entrepreneurs. cook well, maintain house well, manage Be true in your life. I haven’t cheated my profession well - what else do I need? anyone to come so far. I have taken Share some of your great achievements. My educational handicap never came in my way of achievements; rather I have been honoured with multiple awards. My association with JCI has boosted my condence. The most coveted one is the National Kamal Patra (2005) for Best Entrepreneur among the JCs. For this

people with me and grew together. So, never suppress or cheat others to achieve success. Any business runs if you have good image. To do so, never trouble anyone, be it a big vendor or a small worker. Remember, ‘Whatever you send to universe comes back to you’.





octurnal’ favourite hub The Park was bustling with revelers and air was lled with loads of fun. Among many, the most happening was the DJ Kawal who was back with a bang for version 2.0 of Electro Fusion. He literally pulled the roof down with his Electro musical power. Tribe turned into a den of unlimited fun. Adding to the entertainment, DJ Siddharth Upreti churned some Bollywood’s hottest numbers. Next was the time to say cheers to friendship as buddies ock to celebrate BFF day with SUPERSONIC. Arjun and Stallion, Swarup Varma and the ATOMS were on supporting duties for this special gig. The bash started at 3:00 pm and lasted till 10.00pm. The follow up party at Tribe went on till 1:00 am.

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he star property’s lounge and pub remained busy with loads of reveling activities in which Vizagites took part with great zeal. Sound of the Underground brought back BASSMENT to the clubbing scene and the evening took the revelers to a journey into the dark and unknown. DJ Rahul, Midnight Trafď€ c and Abhishek Srivastav took charge of entertainment quotient and belted out musical numbers which lifted the energy bars of the merrymakers. 2nd August saw the pals bonding over music, fun, food and drinks to celebrate Friendship Day. It was a treat to the eyes as the revelers dropped their inhibitions and danced in gay abandon.



‘Dost Mera Dost’ organised by Moon Power Events in association with Kidzee Play School was held at Green Park hotel. It drew people from various age groups on one platform. DJ Tishya and DJ Mickey took charge of the music. Singer Navya entertained the audience with popular numbers. Kankatala Mallik, Ganta Pujitha, Nirupama and Mallika, Directors, Kidzee and Prabhabati were prominently present and appreciated Srinivas, proprietor of Moon Power Events.

BUDDIES’ BLAST @SKY Decked in UV theme Sky looked like a sparkling galaxy. It ought to be, as it was the occasion to say cheers to solidarity and celebrate Friendship Day. Organised by Eventow of DJ Bobsy, the soiree was a helluva kind. Three top DJs of the country were specially called for the do. While DJ Priyanka played Bollywood and EDM, DJ Aman churned out Deep House and Commercial House was belted by DJ Vishnu. These different genres of music kept every buddy glued to the oor. Beginning in the afternoon, it went on till midnight. red | august 2015 | 108


Sharona’s Ritzy B’DAY Celebration


alloons, colours, party poppers, music, a grand cake- among all these Sharona Jay’s birthday was a celebration to remember. The baby girl turned one and her parents and both grandparents hosted an over-the-top birthday bash at The Park Hotel. Suhasini and Shailendhar Reddy (parents), Sudhakar Reddy and Krishnaveni (paternal grandparents) and Shanti and Srinivas Reddy (maternal grandparents) played the perfect hosts. Among many top-notch personalities of the city, Varada Reddy, Raami Reddy, Y. Venkat Reddy were prominently present to bless baby Sharona.

red | august 2015 | 110


Nafeesa Ismail hosted a lavish Eid Milaap bash at Jal Vihar. To entertain the guests, live music was arranged for the evening. The ambiance of the open-air arrangement with white chairs and red tables was elegant and highly appreciated by the invitees. No celebration is complete without rich food. An array of mouth-watering delicacies was prepared for the guests. It was an all ladies affair and the participants were spotted enjoying every bit of it. Aruna, Ratna, Sangeeta, Madhavi, Preeti, Ritu, Swati, Sindhu, Tanushree and Dr. Anuradha were a few among the invitees.

EID MILAP BY HASNAIN AND ALI Ali and Hasnain Saberi hosted an Eid Milap party for a group of close friends and the members of the family. The list included city’s top men. Various topics of interest dominated the conversations. When it was about the feast time, everybody seemed to be lost in relishing the scrumptious Hyderabadi specialties like biryani, haleem and sheer khorma. Guests including politician Asaduddin Owaisi, Asad, Mohit Singh Sarna, Imran, Jaffar, Mehboob, Mohammad Ali Baig, Touq, Asad, Fasi were seen hugging each other and wishing Eid Mubarak Ho. red | august 2015 | 112







Dr_Naseem Majid


grand Iftar party was organized at Apollo Cradle Hospital. It was hosted by Dr. Lalitha K Delma, Head-Medical Services, Apollo Health & Lifestyle Ltd. A wide spread of delicious food was served for the guests. City’s socialites and bigwigs were there in good numbers and were seen enjoying a great bond transcending all barriers in this one-of-its-kind all-women Iftar party. The grand feast appeared to be the most tting nale to the day-long fasting. People enjoyed the repartee and exchanged greetings. A few prominent among the present were Dr.Naseem Majid Aatika, Aliya, Dr.Kavitha, Sayeda, Fatima, Kalyani, Koyal, Masoom, Rumana, Uzma, Tarab and others. Aliya Baig Rumana

Koyal Chandak Dr_ Kavitha Datta


Dr_ Sayeda Khan Fatima

Tarab Khan red | august 2015 | 113


al di c i g a M ehen M


ho said only celebrities from film world have weddings where top performers perform, where celebration lasts for days and where the bride and the groom and their folks set fire on the stage with their grooving moves? Such extravaganza was part of the wedding of a scion of a business empire in the city. The splendid show started from the Mehendi ceremony of Avnish Kumar and Aaina. The evening was dedicated to Sufi music and the songs were rendered by famous Nooran Sisters. Done in a funky way, the dĂŠcor impressed everyone who enjoyed rich dinner served in bandis and tempos in dhaba style.

Avnish & Aaina

Simmi & RK

Mr & Mrs Swaranjit Sen

Neha red | august 2015 | 114


Sonal & Navdeep


Mahima & Kapil


Anam Mirza & Saniya


Saif & Aafreen

Vasu & Dr



Mr & Mrs Kalyan

Poonam Kaur

Dinesh & Nita Patel


Raashi Srikanth Soma & Sangeeta

he celebration’s extravaganza was seen flowing equally at the sparkling Sangeeth ceremony. It dazzled Hyderabadis thoroughly with its grandeur and magnitude. The venue looked like a magic world. Manish Paul entertained the guests with his sense of comedy and perfect timing. None other than the musical duo Vishal and Shekhar was there to regale the audience for the do. Aerial acts by Kumars’ and Harish’s special dance performance with his wife on Jhum Barabar and Shava Shava took the invitees by surprise. Esha & Harish


Rachana & Vikek


Ritu & Soin

Chandu Tippala

Mansa red | august 2015 | 115

Avnish & Aaina’s Extravagant Espousal

Aneha & Muskaan


GVK & Indira Reddy

Kishan Reddy & Kavitha


Arjun & Akuruti


s Avnish Kumar son of Harish and Neeru Kumar of Neeru’s geared up to get into the wedlock with Aaina, daughter of Sandeep Jalota, all roads of the city seemed to have lead to this venue of celebration. The D-day included live Indian music besides interesting arrangements like a vintage car with dhol players, violin riffs by Symphony Girls from Europe, DJ Chetas belting popular numbers on a truck and a carriage drawn by horses. Celebrities, political leaders, business bigwigs like Sridevi, Sanjana, Regina, Asmita, Jaya Prada, and Padma Somi Reddy, Veer Vijay Singh, Naveen Mittal, Azharuddin and many others were spotted.

Bhavana Jayaprada


Shailaja Kiran Asmita Sood




Bina & Vikram Mehta

Krishna Ram Bhupal




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CANCER (June 22 - July 22)

ARIES (March 21-April 19) Though not a successful period, the Star of ‘Milkyway’ will help you rise above the challenges. When it comes to professional front, your confidence will keep you going, thwarting many ambiguous situations. Job holders; be proactive and get more projects. You will be high on energy, but its full utilization depends on your determination. A modernization of production process might help you. The sphere of love will throw many dilemmas. Not an ideal time to plan a trip with friends or family. Avoid open confrontation. LUCKY FOR YOU: 8, 9, BLUE

TAURUS (April 20-May 20) Take up the role of a leader. Though business is not encouraging, you will have a scope to stabilize financial situation. Try to postpone signing important agreements. You are capable of overcoming all problems. This period is for rest and accumulating resources. Don’t plan PR-actions, corporate events or any mega initiatives that require a large number of participators. Be on guard to not fall victim to the many provocations coming from mostly your friends and acquaintances. Concentrate on your relationship with your lover. Be honest, don’t use force in arguments, right now persistence will be your main ally. LUCKY FOR YOU: 1, 9, LOTUS PINK

GEMINI (May 21 - June 21) The stars are on your side, so don’t be afraid of following your goal. It is a month of great surprises. There are chances of getting some best and unforgettable moments. However, don’t plan anything too big. Rather just let things run their course. Honesty keeps you in a safe position, so be fair with your lover, tell the truth, if you are hiding any. Otherwise, pleasure may turn into pain. Don’t make decisions that may make you pay for the rest of your life. Keep that horrible ‘doubt disease’ out of your mind. LUCKY FOR YOU: 3, 5, YELLOW

red | august 2015 | 118

It will be a complicated month. Finances and entrepreneurship will be adversely affected. It doesn’t mean that you will be short of resources. Siblings will be financially supportive. Harmonize your relationship with your lover, latest by August 15 because after this you won’t be able to resolve the current problems in the desired manner. Be active and competent. Health and energy are excellent. Your best friend will be your strongest support and as regards to those around you, there is no reason to pay any significant attention to them. LUCKY FOR YOU: 7, 9, CREAM

LEO (July 23 - Aug 22) It will be a positive time with surprises. You will be great at troubleshooting at work. This is the time to make deals or partnership arrangements. Instead of just accumulating resources, use them. You may change your business plans. Foreign travel is indicated. Someone with conflicting interests may try to stop you. Be careful in choosing allies. In the love sphere, work hard to conquer the heart of a beautiful damsel. But things won’t be easy. Your own strength and desire will sail you through. Those who are taken, plan something great for the partner. LUCKY FOR YOU: 1, 4, ORANGE

VIRGO (Aug 23 - Sept 22)

SAGITTARIUS (Nov 22 - Dec 21)

This month will give you an edge over your opponents. It will be a successful tread in sphere of entrepreneurship. If there is any complicated issue related to profession, resolve it now. It is the best time to start your own venture. Don’t miss this once-in-a-lifetime opportunity. Your inaction may cause an avalanche of problems. At your personal domain, reconsider your relationship with your lover, especially if it has been asking for long due attention. With time, it might get complicated. Don’t get too seriously involved with those problems that are arising in your circle of friends. Try to be neutral, as things will sort out by the month end.

It is incredibly positive period. You can easily solve other people's problems, but do not let it rush to your head. You can be rigid and deal with tough situations. You enjoy career success and forget about other things for the time being. There will be financial rewards and change of status. You may shift to another place for professional reasons. Family life is likely to be neglected. Singles will be presented with plenty of opportunities to find romantic associates. The love front will not bring any significant problems or worries.



LIBRA (Sept 23 - Oct 22) SCORPIO (Oct 23 - Nov 21) It is a negative period of life. The work direction will be stable, but not as positive as one wishes it to be. Do not plan any important events. If you planned to start some global processes in production, then wait until 15th . Fortify your defences gradually, rushing can spell doom. Practise self-reliance. This may be one of the most difficult stages when it comes to personal relationships. Singles should not think of starting new relationships. Monetary situation is fantastic with finances coming through social connections and unexpected quarters.

It is a balanced time. Many problems will disappear. However, you should make efforts to resolve them. As regards to finance and business, you have to sweat it out for the desired results. Businessmen should pay attention to competitors. If you work for someone, then consider how compatible you are with the job. You have the ability to change something - may be trivial thing. But it may become a source of a fundamental shift. Love life will be turbulent and personal makeover doesn’t help much. You can expect major transformations in the family environment.

CAPRICORN (Dec 22 - Jan 19) It will be a tense month. In the sphere of business, it is better you lie low. Move ahead with small steps, carefully feeling the ground. But don’t stay idle. A lot of efforts, flexibility and interaction with people are necessary to attain goals. This is not the time to be rigid. Teamwork will help you prosper in your job or business. Maintain present fiscal status and major decisions should be postponed to a later date. The love front will be problematic. Domestic concerns will take time to get resolved. LUCKY FOR YOU: 17, 19, STEEL GREY



AQUARIUS (Jan 20 - Feb 18) Although this may not be a decisive period, you have plenty of opportunities to lay base for future ventures. You will feel a strong inflow of vital energy. The scope of entrepreneurship is quite positive. The definition of new life choices and priorities may be an issue. The sphere of personal relations will present you with many pleasant moments. Meet friends, throw a crazy party, relax and enjoy life, because now nothing will disturb your harmony. Promotions, salary hikes, new business ventures are on the cards.

PISCES (Feb 19 - March 20) A lot of opportunities are in the offing. Be attentive to what is happening around you. On love front you will be filled with the most amazing events. In finances and entrepreneurships it will be a stable period. Prepare for a powerful breakthrough. No negativity in personal relationships. Try to spend more time with nature. Use this opportunity to relax and gain more vitality, because such positive periods do not occur often. You will attain your goals by being diligent and confident. Career prospects are fabulous. LUCKY FOR YOU: 21, 25, LILAC.

LUCKY FOR YOU: 13, 22 BLACK red | august 2015 | 119

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Damodhar Yadav played a very crucial role in 2014 elections, working for Dr.K.Haribabu and Mr.Vishnukumar Raju. He had the opportunity to work with Mr.Venkaiah Naidu, who camped in the city for nearly 10 days before the elections. “It was a great learning process and I picked up many useful lessons while working with all these veterans,” says a grateful Damodhar

Eighty crore youth population, 80 crore dreams, 160 crore strong hands,”

said Prime Minister Narendra Modi referring to India’s biggest treasure – the youth power. Here we are talking of one of those assets on which India is pinning its hopes. Damodhar Yadav has been appointed as a member of the state committee of Bharatiya Janata Yuva Morcha.

An all through BJP man, Damodhar Yadav feels that BJP should be brought to power in the state too. He explains his admiration for the party in a simple and straightforward way. “This is the party which gave opportunity to a person who served tea on the railway platform to rise to the highest position i.e. Prime Minister of the country. Isn’t it the ultimate example of democracy?” he asks.

Happily married to Geetha Madhuri, Damodhar Yadav is blessed with a son Dakshit Sai. It is the encouragement given by his family that helps him tide over the problems he faces in the public life, he says stressing the importance of family values. Yadav. In return all the leaders acknowledged and applauded his dynamism and acumen.

I thank State President of Bharatiya Janata Yuva Morcha, Mr.Vishnuvardhan Reddy

Incidentally, Damodhar Yadav lured a whopping number of 5,500 people into the party prior to the last elections and topped the list of partymen in membership drive. This is one of the innumerable tasks successfully taken up by him. Impressed by this young man’s track record, the State President of Bharatiya Janata Yuva Morcha, Mr.Vishnuvardhan Reddy invited him to join the state committee as a member. It was again the service rendered by him during the post-Hudhud cyclone days that earned him a good name. Health Minister Dr.Kamineni Srinivas recognised the pro-active role Damodhar Yadav played in the hospitals during the relief operations. Damodhar Yadav’s commitment to


This just appointed- Bharatiya Janata Yuva Morcha state committee member feels that a lot of work is done but there is a lot more to be done. When it comes to future goals, he says he will be an effective bridge between the government and people. “Getting the BJP message across to the maximum number of people will be my prime task. It is necessary that people should know and understand the government schemes. They should take advantage of the benets these schemes offer and prosper,” he adds. Damodhar Yadav advises the youth to take interest in politics, but not without cautioning them that education is equally important and they should not neglect it.

The rst generation politician in his family, Damodhar Yadav is the son of Mr.Mohan Rao, a retired government employee in the health department and Mrs.Varalakshmi. He neither has any political backing nor does he have any mentors. However, Damodhar Yadav gratefully admits that former Deputy Mayor Mr.Palla Suryanarayana guided him. Spotting a rare re and potential in this young man, he encouraged Yadav to come into public life. Damodhar Yadav contested the GVMC 27th ward on 2008 civic polls as an independent candidate. “I have been deeply interested in social work right from the beginning and have always taken part in all the people’s activities within my reach,” says Damodhar Yadav, reiterating that the aspiration to serve people grew with him right from the childhood. He left his studies after completing his intermediate and focussed more on his chosen path. A businessman by occupation, Damodhar Yadav feels that politics is the best path when it comes to serving people.

people’s welfare goes beyond the ordinary. Where ever there was a need he was there with the help, whether it is serving food or distributing clothes to the needy. “Charity is twice blessed. It gives pleasure to both- the person who gives it and the one who receives it,” says he, elaborating on various welfare activities he is associated with.

Bharateeya janatha yuva morcha Andhra Pradesh state executive member

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