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Ashadham shopping is double fun for half the money

Emanating fragrance of real success



Fast food vans mobilising foodies round the corner




Both old and new, there are quite a few, here we give you clue



Down-to-earth realtor with political passion


RNI: APENG/2011/38387 | POSTAL REG. NO. VSP/177/2014-2016


Red Feature An annual Ashadham sale takes the city by storm and puts conventional sales to shame.

40 Red Wheels Meals on wheels, an off-beat trend bringing multi-cuisine and international dining to the streets.

56 Red Focus Srinivas has his ďŹ ngers in many pies. A successful realtor, he wishes to be politically correct and serve the people.

Red Haute Read through the spectacular journey of a girl from being a novice to a pro. Surabhi’s scent is intoxicating Tollywood.

66 Red Trade They are always connected with land. Hailing from an agricultural family, they turned realtors and evince immense faith in earth.

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Symbiosys Technologies, CMR Group and Pinnacle Hospital organised a three-day blood donation camp marking the World Blood Donor Day at CMR Central. The camp, inaugurated by Commissioner of Police T. Yoganand, collected over 800 units of blood. Symbiosis Technologies CEO O. Naresh Kumar said the camp’s objective was to provide solution to improve haemoglobin count and encourage people to donate blood. Director of the Pinnacle Hospital D. Nivedita stressed on the importance of iron-rich diet. Volunteers and visitors availed 90 per cent discount coupons worth Rs.2,500 to get medical tests done at the hospital. CMD of CMR Group Mavuri Venkata Ramana supported the initiative.

City’s eminent women picked up a lesson or two from yoga trainer Mansi Gulati when she held a session on facial yoga. The session was followed by a scrumptious lunch hosted by Sonia Gupta at her Fine Dining restaurant Punjabi Grill. Earlier, Mansi addressed a workshop organised by Naval Wives Welfare Association at the Naval Base. The workshop was inaugurated by NWWA ENC President Bimla Bisht. It was organized and coordinated by fitness and diet consultant, Rashmi Sharma. 'Facial Yoga' is a specialized form of yoga that helps to firm and tone up the fifty seven facial muscles. Mansi has to her credit the title of 'Mrs. Asia Pacific International 2015.' GRAND IFTAR TREAT BY THE PARK With the advent of the holy month of Ramzan, The Park organised a special Iftar menu. The hotel is always known to herald innovative dining experiences. This time it gave a taste of culture through haleem and biryani. Called as ‘Iftar Specials’, the menu was offered only for dinner at Vista and included a great tasty trio of Hyderabad’s most famous Ramzan delicacies – Hyderabadi Gosht ki Haleem, Murgh Dum Biryani and Sheer Korma. It was offered from 17th June to 6th July.

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ROSAIAH FETED T.Subbarami Reddy Kalapeetham in association with Veluvolu Trust presented Raitu Ranga award and a golden bracelet to Tamil Nadu Governor K.Rosaiah at an event held at Kalabharati. The award was presented to him at a function held to mark the 21st death anniversary of former MP N.G.Ranga known as ‘Raitubandhu’. The celebrities that graced the event include Minister Ganta Srinivasa Rao, former MP T. Subbarama Reddy, former MLA, T. Gurumurthy Reddy, Dronamraju Srinivas and Varada Reddy and CMR Chairman Mavuuri Vnekata Ramana.

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ELEPE PATISSERIE OPENED Elepe Patisserie shop, named after the founder Elepe Ananda Johnson, has opened an outlet in the city recently. The joint venture was the brainchild of the Elepe Brothers, Thomas and Johnson. Johnson is a master chef and is a widely acclaimed pastry designer. For those who want to fill their homes with the aroma of freshly baked bread, here is a chance. Packed with chemical-free snacks, delicious macaroons and éclairs, the outlet is a veritable paradise for people who wish to wrap up a gift for any occasion. Sensational array of creamy, chocolaty, cheesy cookies and sandwiches are in the offer.

ULTRA WASH TEX PVT LTD Express Laundry Services in Visakhapatnam A Complete Garment Care



ISO 9001 : 2008










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SHOPPING IN SYNC WITH TREND TRENDZ, a two-day exhibition cum sale took the shopaholics of the city by surprise. The classy collection impressed them to the core. From hand-crafted metallic and non-metallic jewellery with precious and semi-precious stones, to ethnic jewellery, bangles, pendants, bracelets, earrings to designer & hand-embroidered saris, blouses, designer dress material, fashionable kurtis, lehengaas, tussars and silk saris, Benarasi saris etc. were at ofďŹ ng under one roof. Organised by Santhi Kathiravan, proprietor Trendz, the expo took place in Novotel Hotel. The intermittent rain instead of becoming a spoil sport elevated the mood of the shoppers who shopped to their heart content.

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Nannaku Prematho – is yet another unique treat , Veeru Mama, CEO, V- Team, handed down to Vizagites, marking the Fathers Day. The event which attracted a whopping 50,000 audience was organised by V-Team and Shriram Properties, Minerva, Ineo School, Risali, Ramesh of Media 3 and AP Tourism wing. Nearly 300 registered families were enthralled by a variety of programmes and HRD Minister Ganta Srinivasa Rao was the chief guest. Film Director Jagadeesh.D of Tippu, Comedian Ambati Srinu were feted. Events and Live Head Sadana, Programming Head Devaki, Marketing Head Mahi and the entire V-Team put together the event, which was anchored by Hasini, Rachana, Aishwarya and Shrikar.

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EXPO WOVEN WITH STYLE The latest season of Styles and Weaves expo which held in Novotel Hotel, got amazing response. Organised by Manjulatha, the exhibition had over 40 stalls displaying products from all over the country. The main attractions of this time were saris like special Benarasi, traditional Rajasthani print, Ikkat, Maheswari, Kalamkari, Uppada etc. The counters set up by designers from Kolkata, Delhi and Hyderabad remained busy with shoppers. Kundan and 91.6 KDM jewellery were also appreciated. Interior lovers were enamored by the range of home dĂŠcor products. A major highlight was the great collection of long skirts with tube tops, kalidaar kurta, half saris for kids and teen girls.

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GREEN VALLEY RELEASES POSTERS Marking the International Drug Abuse Prevention Day, Green Valley Foundation, an NGO that fights the drug abuse and strive to rehabilitate addicts, released educative posters at an event held at CMR Central. Guests Commissioner of Customs and Central Excise C. Rajendran, CMR Chairman Mavuuri Venkata Ramana and Symbiosys Technologies CEO Naresh stressed that parents should be vigilant and prevent children from falling prey to the bad habits. Green Valley founder Uma Raj , Pinnacle hospitals representative Nivedita, Uber representative Mallik were present at the event. Uma Raj also released posters at the newly opened Nakkapalli Police Station, where Deputy Chief Minister Chinarajappa, Minster Ayyannapatrudu, MLA Anitha, DIG Srikanth and SP Rahul Dev Sharma were the guests.

YOGA ALL THE WAY Two curtain raisers to mark the International Day of Yoga were organised by the Art of Living (AOL). The first one, called ‘Sun Never Sets on Yoga’ was held at INS Kursura. The second one was at The Park. AOL conducted an event at Rajiv Gandhi Indoor Stadium to mark the International Yoga Day. It was inaugurated by Dr. P. L.Harinath (IRTS), VPT Deputy Chairman. T. V. Srinivas – Chief Vigilance Officer - Dredging Corporation of India & VPT was the guest of honour. Rishi Devvrat from the AOL International Center, Bangalore, presided over the event. Over 1,000 people practised yoga and Pranayam. The AOL Vizag also celebrated the event at various venues. DRIVING HOME A POINT The city’s Audi Showroom organized Audi Regional Drive to unveil the new A6 Matrix model, features and the driving comforts to the media. Audi, the German luxury car manufacturer has continued its growth momentum with an impressive 11192 deliveries to the customers in 2015 and is confident of further growth. Audi has been the preferred choice of luxury mobility for car enthusiasts in India. Unique initiatives like the Audi Mobile Terminal brought the showroom right to the customer’s doorstep, especially in tier II and tier III cities. Audi India had opened its showroom in the city in 2014 and has been growing rapidly in the state.

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SWATHI TURNS 10 Swathi Promoters (P) Ltd. completed a decade in real estate ďŹ eld. It called for a great revelry. To celebrate its glorious 10th anniversary, the company hosted a grand gala at Sai Priya Resorts. The event was attended by 1000 staff and their families. Many political bigwigs like Velagapudi Rama Krishna Babu, Visakha North MLA, Pattabhiram, General Secretary, TDP Visakhapatnam, Ex MLAs Tynala Vijay Kumar and Tippala Gurumurthy Reddy, ExCorporator Tippala Nagi Reddy, N.Bhaskar Rao, Bhimili constituency in charge graced the event. Medapati Krishna Reddy, CMD and Sri Ramesh Reddy, MD, along with Suresh Reddy, ED, Swathi Promoters (P) Ltd. were present in the celebration. Vibrant cultural events entertained the guests. It also included a grand birthday celebration of Krishna Reddy and a special 50 kg-cake was arranged by the employees of the group.

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VIZAG’S OWN GUFFAW PARTY Vizag Komedians, a chortling event was organized by The Park recently. Hosted by Rouf Gangjee, it featured some of the finest and most comical and chucklesome stand-up comedians. A few noted names were Manik Mehta, Divya Rashmi and Ram Subhash. However, the highlight was the show by two famed stand up comedians, Vikram Poddar (India’s first corporate comedian) and Nitin Mirani (titled as “World’s 4th-Funniest Person” by Laugh Factory, USA). These talented artistes made the audience go bananas and rolling on the oor with laughter with their witty and brilliant sense of humour.

YAMAHA LAUNCHES NEW BIKES IN STYLE Yamaha Motors launched two new bike variants- ‘Saluto RX’ and Cygnus Ray-ZR. During the inaugural of the three-day programme, riders had a day of learn and fun at ‘Yamaha Family Safety Programme’ at AS Raja Ground. Launching the bikes, YMIS managing director Masaki Asano said that the Saluto RX focused on young rural India while the Cygnus Ray-ZR had been designed keeping the requirement of urban youngsters in view. Roy Kurian, Vice-President, Sales & Marketing, Yamaha Motor India Sales, said, “Fascino has got a good response in Vizag as at least 200 units are being sold per month.” Scores of people registered for the programme in which instructors threw light on various aspects of road safety. Drawing competitions based on the theme of road safety were also organised for kids.

BLOSSOM WITH INEO With an aim to add value to city’s early education system, Ineo International Pre School has entered the scene. Holding a press conference, the school authority introduced the concept behind the institution. It caters to children of play group, nursery, PP1 and PP2 and is an initiative by Antharmukh Psychology Research Development Center, Hyderabad, which is a forum of psychologists. It is further supported by a team of academicians. red | july 2016 | 26

TABLERS CELEBRATE 700TH MEET Waltair Round Table 92, a Part of the Round Table India Movement successfully celebrated its 700th meet on 4th June at Godavari Hall, Taj Gateway. Chairman Venkat Raju Goli, Secretary Vikranth Hanumantu, treasurer Anshul Midha were among all the other members and Square Legs of the table present at the event. Area Chairman Vinay Chennupati was the chief guest. Area Vice-Chairman Sandeep was the guest of honour. After the celebrations, a new 41ers Club 186 was also chartered with chairman being Square Leg Rajesh Poosarla and Secretary Sq Leg Sridhar Wuppala.

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RED ALERT! REDEFINING CAREERS AHEAD WITH red MAGAZINE APPLY TODAY! red, the hip lifestyle magazine from Vizag and Hyderabad has captivated everyone - from teens to businessmen. Buoyed with overwhelming response, red now intends to go big across other cities. red is now looking for energetic, ambitious and go-getters for various roles. Excellent communication skills a must. Salary negotiable. Come, join us to paint the cities red! Editorial Team - Asst. Editor/ Copy Editor/ Sr. Feature Writers Graduates / Post-graduates with command over English and , editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry. Senior Photographers Accomplished photographers with experience in covering everything from events to portfolios of celebrities and various subjects. Public Relations Officer (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and relevant experience in managing public relations. Advertising - Asst. Managers / Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising ďŹ eld Marketing & Circulation - Sr. Executives / Executives Graduates with experience in planning and managing marketing activities. Should be good at analyzing market conditions.

APPLY IMMEDIATELY! SEND YOUR RESUME TO MAIL@REDMAGAZINE.IN (OR) CALL: 88854 88854 / 98854 44449 / 95539 55178 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee Hills, Hyderabad - 500033. T: 040 2368 6868






arun motors, the winner of Maruti platinum award, the most prestigious and highest award in Maruti ) consecutively for eight times, has opened it new dealership in Muralinagar. The latest branch is the fourth one in a row in Vizag. Inaugurated on March 17, it features workshop, a customer care lounge equipped with all the basic facilities and a classy showroom showcasing all the latest cars manufactured by Maruti Suzuki.

The sales division displays budget as well as high-end cars, such as Maruti Suzuki Alto, Wagon R, Swift Dezire, Celerio, Ritz and Vitara Brezza, which is the newest model. Any car can be delivered within two days. The workshop is equipped with welltrained technicians and latest machinery. Those who wish to learn driving; its Maruti Driving School comes handy. It operates in two batches every day, i.e. from 6:00 am to 11:00 am and 1:00 pm to 5:00 pm. It also has True Value division, which deals with exchange of old cars. For financing Varun Motors has tied up with Maruti Finance, State Bank Of India, Sundaram Finance, State Bank of Hyderabad, HDFC, ICICI and M&M. They have a wide range of loan facilities and low down payment schemes which meet the requirements of customers, facilitating them to own their dream car. It ensures best customer service. It includes regular check and service for its customers every 14 days, it also offers on road facility and breakdown services. It has its own emergency numbers in case of sudden breakdown. Its recently-launched

MMS services, also known as Maruti Mobile Services enables the customer to have their queries answered from anywhere. The other benefits at offing are reduced maintenance and workmanship costs. One can go for three packages on vehicle servicing, such as, two year or economy, four year or executive package and five year or the premium package. These benefits are applicable in all Varun Maruti Service centres pan India. Timings: 8.30 am to 9.00 pm Ph: 0891- 2565859, 9885226611

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atish of Spikes needs no special introduction to the city’s metro-sexual men as he has been running an exclusive spa (Spikes) for them for the past six years. Taking it to the next step he has now opened another bigger and ultra modern facility besides Bharatiya Mahila Bank, Near Alluri Sitharamaraju statue in Seethammadhara. Not content with grooming only men, Satish oated the new facility that caters to all age groups and aptly calls it- The Mirrors- Family Saloon and Spa. Throwing light on the new addition in the city’s beauty business sector, Satish says, “We have included the first-of-its-kind facility in the city in which children below 12 are offered scrubs and packs. With summer holidays on, we see a clear rise in the demand for this new kind of services.” Supported by a well-trained team of five men and five women stylists, The Mirrors offers an impressive array of services including- Hair essentials- hair cut, styling; Colouring- global colour, roots touch up, highlights and henna; Hair Styling- straightening, rebounding and perming ; Hair Treatments- hair spa, split ends, anti-dandruff and anti-hair fall; Head Massages; Body Essentials- facials, threading, waxing, pedicure, manicure and body polishing. There are also special offers on Bridal makeup and packages. Every service is done with due care, without rushing up the process. If you want to pamper yourself in true sense, this is the place.

For ladies and girls: 10.00 am to 8.00 pm For boys and men: 7.30 am to 9.30 pm Ph: 9885027449/ 0891-2737449

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Teeth Care


Time For

and animations mannequins are installed. Dr.Gautam ensures every child goes through painless treatment and leaves the clinic with a happy smile. The list of treatments include tooth coloured cosmetic ďŹ llings, root canal, habit breaking appliance for mouth breathing, night grinding, thumb sucking, lip biting and nail biting habits. Space maintainers were given to children with early loss of milk teeth which will otherwise lead to irregularities of permanent teeth in later stages of life. Mouth guards are given to children playing contact sports to prevent traumatic injuries especially to upper front teeth and jaws which are very common in 4 -14 years age group children. It also provides preventive treatments for putting a check on decayed teeth in children who are at high risk of having teeth cavities. Dr. Gautam is a pro in handling children who are non-cooperative, scared and differently-abled, applying behavior management techniques. Under general anesthesia, multiple treatments can be given in single appointment while the child is under sedation. This saves time for the working parents.


idz Dental is one among the frontrunner in providing world class dental treatments for children in the city. Its services are on par with the ones offered in metropolitan cities. Dr. Gautam, MDS, (Manipal University, Karnataka) specialized in pediatric dentistry, has founded this facility. Located in Seethamadhara, opp. Queens’ NRI hospital, it looks more like a play area than a hospital. It is well equipped with imported chair, high quality instruments and extremely effective sterilizers. To make the ambience further appealing, video games, gaming zone, playpen Timings: 9:30 am to 1:00 pm and 5:00 Pm to 9:00 pm | Sunday: 10:00 am to 1:00 pm. | Ph. no: 9032141105 red | july 2016 | 34








fter gaining the coveted popularity the online eye-wear store, Lenskart is impressing its fans with its physical store. To meet the growing demand, the brand has opened it second outlet in the city, this time near NAD. The store dons a pretty clean look with products being displayed in aesthetically done well-lit glass shelves. At ofďŹ ng are eye glasses, sunglasses and contact lenses. Presently the store has John Jacobs and Vincent Chase for sunglasses. In eye glasses the brands available are Vincent Chase, Lee Coopers, John Jacob, Ray Ban, Oak Ley. In power lens the brands are Bausch & Lomb Soft Lens and Pure Vision, in coloured ones there is Freshlook. One can avail economy one year pack of disposable lenses. Free-eye check-up facility is extended for any walk-in customer. The store also runs the same offer like that of its online counterpart. The offers are changed on daily basis.

Timings: 10.00 am to 9.00pm (All days) Ph: 7842675999

esticides and pollution have been the major hazards to food industry. In such a scenario healthy and hygienic food and drinks have become the need of the hour. Fresh Juice Bar can be one of the solutions. Located on Beach Road, opposite Vuda Park, its speciality lies in the fact that it procures all the fruits from direct local farms. It sources only 100% organic, non-GMO ingredients. The juices are designed to rid the body of toxins which come from non-organic conventional produce. There are also a few special refreshing desserts available here. All the items, from juices, smoothies, mocktails milkshakes, crushers, cold coffee, lassies to fruit salads everything is freshly made. A must try is Royal Falooda, an exclusive of Fresh Juice Bar. Go for health boosters which can be tried in various fruits options. These are recommended as they improve digestion, add vitality and regulate bowel movements.

Timings: 6.00 am to 11.00pm | Ph:9052525254 red | july 2016 | 35


The Powerful Panacea


t takes too long time’, ‘it puts so many food restrictions’, ‘it is not effective’ – these are a few of the apprehensions and complaints on which people reject homeopathy. Perhaps, they haven’t come across The Mighty Homeopathy. Standing strong since 2005, this facility by Dr.P.Anitha, BHMS, is reinforcing and most importantly creating faith among people. Located at Seethammadhara, close to the back gate of SFS School, the clinic is hard to miss and the credit goes to its catchy title. “Homeopathy is a mighty science to curb any ailment from the root and hence I felt nothing suits better than this name,” explains Anitha. It is Andhra Pradesh’s first ISO 9001:2015 certified homeo clinic. It has cure for both acute and chronic conditions. Treatments are available for diabetes, psoriasis, thyroid, migraine, PCOD, autism, obesity, vertigo, bronchial asthma, infertility, sleep disorders, gastric problems, cervical and lumbar spondylitis and many more. It has a high success rate in curing infertility and has record of treating cases where couples couldn’t have children for over 10 years. Similarly, it has been red | july 2016 | 36

effective in treating diabetes, both type 1 and 2. Even insulindependent patients get cured permanently within a few months of regular medication. Explaining why one should try homeopathy, Dr. Anitha informs, “While allopathy treats the symptoms superficially, homeopathy gets to the root of the condition and finds the causative factors, thus once the cause is treated, there is no recurrence.” I prescribe constitutional medicine, which is a holistic system of medicine, instead of acute homeopathic prescribing. It is holistic and is intended to treat the patient on the emotional level of his or her being as well as the physical. It aims at eventual cure of the patient, not just suppression or relief of immediate symptoms. Treatment is done using advance medicines in homeopathy and puts no restrictions on diet. There are also no side effects. The medicines are imported from Germany, procured from UP and are given in-house to the patients. The consultation starts from Rs.1,000, which includes medicine. Timings: 10.30 am to 2.30 pm. & 5.30 pm to 9.30 pm (Sunday closed) | Ph. no: 0891-25 67 889/ 07893572239



Beauty Knows No



ho says beauty is God given? Here is a place on earth, which can make everyone look beautiful! Of course you need to pay a price. However, the moment you see your mirror image, you forget the cost you paid. Welcome to Dr. VJs Cosmetic Surgery& Hair Transplantation Centre. Situated strategically on 4th oor, opposite Indus Hospitals, this appears more as beauty destination, less a clinic. Founded by Dr. C. Vijay Kumar, M.D.; F.A.I.M.S: F.I.C.S. (Chicago), M.A.M.S (Vienna), the facility is one-of-its-kind in the city and has been witnessing a great inow of clients (they consider patients as clients) from not just neighboring states, but also from foreign countries. Dr. Vijay has over 35 years of experience in the field of cosmetic surgery. Here he heads a team of skilled dermatologists and plastic surgeons. The list of treatments includes, Hair – hair transplantation and rejuvenation, Face – face lift, nose and lip corrections, Botox, thread lift, acne scar removal, peels, fillers etc. Breast- breast augmentation, lift and reduction (women), Gynaecomastia, Skin –skin rejuvenation, Body – tummy tuck, thigh tuck, arm tuck, varicose veins,

six pack ab etching, laser hair removal, liposuction, body sculpting etc., Genitals - vaginal and perineal tightening, hymen restructuring. Utmost privacy of the client is maintained. “Here 70 years old can get the looks of a 17 years young person. From dimple creation to attractive pout sculpting, we can change the look of anyone,” claims Dr.Vijay. He further explains, “When rest follows FUT process in hair transplantation, we are the only one to offer FUE- Follicular Unit Extraction process too. It yields much better result. We have introduced Platelet Rich Plasma or PRP, which is carried out before transplant and it increase hair growth.” Dr. Vijay’s son Madhav, who is a product of BIM, Trichy and also the centre in-charge, says “we are going to be first one to offer EMI options for the treatments.” Stating customer retention is their priority, he adds “We are equally attentive in post-procedure follow ups. If a client is not satisfied, we offer service free of cost.” Timings: 9.00am to 9.00 pm (Mon –Sat). 9.00am to 12.00pm (Sunday). Ph: 0891-2711143, 9849797776




or those, who are serious about workouts and don’t bother much about fancy features of the facility, Indian Gym can work pretty well. Located at Ramatalkies Road, Asilmetta, this unisex gym means serious workout. To its credit, annually it conducts Andhra Championship and till date it has witnessed over 500 participants from all over the state. As many as eight bodybuilders from the gym have secured ranks and won Mr.Andhra title for five times consecutively. B. Rajesh, winner of South Indian Silver medalist in the year 2010, is the director and chief coach at this facility. He is also a qualified trainer. It offers highly resultoriented programmes.

Timings- 5.30 am -11.30am /3.30 pm-9.30 pm/ 6am -9am (Sunday) PH: 8096712344

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There are special packages for weight loss and weight gain. “One can lose substantial amount of weight in just three months. However, one must follow my instructions and stick to the healthy diet regimen I suggest,” claims Rajesh. “Obesity and over-weight have become so prevalent due to unhealthy lifestyle. We give special attention to such members in our gym,” he adds. It has all the standard equipment like treadmill, cross trainer, cycle, body twister, abs machines etc. One can avail the membership in various ways. While the monthly one costs Rs.1,000, for three months one need to pay Rs.3,500, for six months Rs.4,000 and for one year Rs.6,000. For personal training one need to pay Rs.3000.




By V. Sarada Shoot by Dhana Vijay

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here is no festival to celebrate, no muhurtams to perform weddings or rituals. It is not even a good time to add a new piece to the wardrobe. Yet the markets wear festive look, with mega shops creating special carnival ambience. They are seen bursting at seams with fervent shoppers returning with overloaded bags. This phenomenon is rather a recent development. A few years ago Ashadham (aadi for Tamilians) was a much tainted month, when business touched rock bottom. Hard to believe, but it was a tiny wise advice given by the manager of a Tamil Nadu textile store to his boss that brought out this great transformation. He suggested that the store should offer heavy discounts during the inauspicious period to lure the customer. The concept was a runaway hit and spread like wildfire all over the South. Now this time of the year, hitherto dreaded by businessmen and

scorned by consumers, is awaited with bated breath. Discounts are all around us. Consumers are happy to grab the opportunities, for which they are deferring their purchases. The men on the other side of the counter are happy to witness a tantalizing spike in the sale. Obviously discounts augur well for the businessmen as they lure a slew of new customers, while tightening the bond with the old ones. Showing the flipside of this phenomenon that became endemic, analysts add a word of caution. They insist that a bad precedence is set as consumers are conditioned to purchase only when discount is offered. There are also talks of phantom discounts and panic selling. For good or bad the retailer cannot step back as he got the buyer hooked to the comfort of sale. We meet a few market leaders to find out how they are cashing in on this season’s sale.

Kankatala Mallik


T.Srinivas P Kumar

Siddharth Hirawat

Sundeep Reddy

Rampe Sai Harish, Peela Raju Babu & Mogga Dakshayani



Shailesh Jalan

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aking the traditional route to the hearts of its huge customer base, Tummidi Brothers (jewellery, textiles and readymade) has created special niche for itself in Vizag, Vijayawada and Rajahmundry markets. “Offering discounts during Ashadham has been the strategy we adopted, much before this decade-old fever,” informs Managing Director Mr.T.Srinivas P Kumar (Bobby), as he unveils the plans for the upcoming sale.

T.Srinivas P Kumar (Bobby)

adding feature. We do away with the expenditure on intermediaries as we have our own looms and manufacturing units.

products on discount. Yet the sales used to be dull as there were no regular and impulsive buyers. There is a drastic change in the customer mindset. Now he buys during the lean period.

Sale strategies Digressing from the beaten path, we go for offers like- “Buy one and get two more”. This is for saris and salwar- kameez sets. The customer can return home with three pieces, paying up for just one. It is ‘Buy one get one’when it comes to the mens’ wear. Our sale starts on 5th or 6th July. Significance This sale is all about the art of converting ‘off season’ into ‘on season’. There is a saying in Telugu Ashadha mase kurchuni mese (one sits idle during Ashadham). We used to see shopkeepers sitting twiddling their thumbs, waiting for the elusive customer during this period. We started pushing the ‘non-moving’ red | july 2016 | 42

Promotions Print media 60%, electronic media 20% and hoardings 20% Special steps Don’t we deck up our homes for festivals? Sales are festivals for us and the clients are our venerated Gods. I take extra staff. There are many agencies that supply manpower. Competition Our traditional outlook is a value

Hot cakes If the bride wears one sari, women around her change at least four times for the event. I expect saris and salwar suits move out fast. Predictions This year has begun on good Pongal sales. Well begun is half done. The graph is going up. Stress area Service, quality and price- all three factors influence the customer. We insist on and are known for our courteous service. The price is determined by quality and there is no compromise on that. Profit margins We want to make space for fresh stock. So we don’t much insist on high profit margins. It is a gateway for Sravanamasam.

Expected • Footfalls per day: Above 2,000 • Customers: All categories, especially upper middle class and higher class • Best days: Saturday and Sunday

Location: Jagadamba Centre

Timings: 10.00 am to 10.00pm


Fea ure

Mother of all

Significance Earlier Ashadham was looked at as a month of spade work for the soon-to-be followed Sravanam. In total contrast, today Ashadam sale has become the most important season not only for our fraternity, but also for customers. We have been witnessing this phenomenon for the past decade, has touched extraordinary peaks during the past four years. One factor contributes largely to it - our women wear new saris on at least two Fridays during Sravanam, hence are eager to pick them up at lesser rates. This year’s blessing is the protracted marriage season. This gives the retailers all the reason to smile. Sale Strategies We, earlier, used to offer nominal discounts during this lean period, but now the wholesalers give us heavy discounts to which we add our own bit and offer a jackpot to the buyer. Keeping my MRP untouched, I offer straight 40% discount. We restrict the sale, holding it from 9th to 23rd July and return the left over products to the supplier. Sale loses credibility if it is extended indiscriminately. Special Steps We offer a preview of the stock to our loyalists. They can make their choice, but can pay and pick up their packets only after the sale commences. Sales begin on different days at V-Square and at Jagadamba and Gajuwaka to shuffle the staff, though the stocks are parallelly distributed. Security and housekeeping will be tripled and staff is employed on contingent



he preparations, going on at real war-footing at V-square, indicate that the Kankatala mega show for which the entire region is waiting eagerly is round the corner. Come the D-day, thousands queue up and lakhs of saris are sold. The architect of this event, Mr.Mallik, CMD, Kankatala Textiles Pvt. Ltd. talks of its genesis and dividends it would fetch him.

basis. We need at least 500 people to conduct the sale. The working hours are extended by an hour and counters are replenished thrice a day. Promotions Ads are indispensable to attract new customers and remind the loyalists. Competition There is a healthy competition. Moreover, we have to strive continuously to lure the floating population. We have people, especially from suburbs, who buy products in bulk and sell them as our sale ends. don’t fret over it as my objective is to keep my counters cleared.


Hot cakes Maximum sale - products pricing between Rs.200 to Rs.5,000. Then come Rs. 5000 to Rs.15,000. The high end products don’t figure in this sale. Predictions Projected turnover for Kankatala this year is Rs.12 to 13 cr and only for V-square it is Rs.7.5 cr. Two months sale in 15 days. Stress Areas Price: None in the region can give the prices I offer; Quality: We allocate 3 days to facilitate exchanges (not mandatory for sale ) as I don’t want the customer to feel cheated. If the product is not up to one’s expectation, he can exchange; Service: I admit that the first two days is not ideal because of the enormous crowd.

Mallik Expected •

Footfalls per day: 1st day: 20,000 to 25,000 2nd day:15,000 to 20,000; rest of the days 10,000

Customers: I cannot attend to the sophisticated shoppers, who cannot jostle around during the first two days.

Fast moving: Fancy saris with readymade blouses

Best days: First 10 days

Location: Waltair Station Approach Rd, Dwaraka Nagar, Ph. no: 0891-666 7777

Timings: 10.00 am- 9.00 pm

People might check out for the variety on line. But for final purchase they have to feel the product, hence no rivalry.




Prediction Even if I go by the conservative estimate, we should be doing much better than the last year which gave us satisfying returns.

he name of the store denotes the exclusivity for women, but the counters seem to be ‘manned’. That is how the smart and savvy Business Development Manager of Woman’s World, Ms.Ch.Manjeera seems to be achieving gender balance. “Though only 18 months old, this exclusive outlet for women catering to all the sections of society has become a name to reckon with,” beams Manjeera with a justified pride. All the sales the brand held hitherto begot overwhelming response, helping it carve out a special niche for itself in the region.

Hot cakes Light weight and pastel shades are in vogue. Ikats, Benaras and Kotas are moving out fast. Ch.Manjeera

Sale strategies We have started the sale early (11th June) for two reasons- we could procure a huge and impressive stock at a reasonable price, thanks to the great connect we enjoy with the suppliers. Secondly, close on the Ashadam’s heel is the festival and marriage season. We want to give our women ample time to get their dresses and blouses ready for the events. We offer 50% discount on Ashadham stock and 30% on the regular. Significance The concept of clearance stock sale is out of vogue. To meet the cutthroat competition, now the retailer has to go for fresh stock and so do we.

villages. We invite our customers as if we have a function at our place, giving it that personal touch. Our NRI customers too are kept in the loop through Facebook. Special steps We have increased the number of counters. The material counter where you can mix and match is reinforced. Women can get their old saris and combine them with matching material and create unique pieces. We have special counters for accessories.

USP To help an indecisive bride-to-be to Promotions zero in on her ensemble, we not Stocking even the best of products is futile only drape her in a sari but also unless we disseminate information about make her wear the matching them all around. Hence we advertise through jewellery and provide her the overall the fashion magazines and newspapers, look. Our successful survival amidst FM radio and hoardings. We deploy our the rival giants can be attributed to publicity vans to nearby places and peripheral this out-of-the box service. Online rivalry red | july 2016 | 44

Secret of Success No compromise on quality, whether it is low-end or high-end product.

Expected •

Footfalls per day: 150 to 200

Customers: High and Upper middle class, Naval families and people from surrounding villages.

Location: Station Road, Dwaraka Nagar

Timings: 9.30 am to 9.30 pm

Contact: 0891-6053388/ facebook account: woman’sworld visakhapatnam


he first imposing building that would catch the attention of any passerby coming from Pendurthi, is that of M.S.Ramayya Shopping Mall which stresses on the quality of its products and trust. The mall looks bright from within too, with light penetrating its huge glass windows and wide corridors. Despite its humongous size, it is maintained spick and span. Directors Mr.Rampe Sai Harish, Ms.Mogga Dakshayani and Mr. Peela Raju Babu vouch for the mall’s giant strides, though it is still a toddler. How it is pulling off this miracle, here are the details in their own words......

Rampe Sai Harish, Peela Raju Babu & Mogga Dakshayani

Significance It is our first ever Ashadham sale. They say the first impression is the best. Our motto is to let the customer know that we arrived, that too in a big way and to get him used to us. Once he gets hang of our service, we are sure he would be back again and again.

Sale strategies Our inaugural and Sankranti sales gave us a successful experience. We had gift offers and lucky draws in which we offered prizes like a car, bike, washing machine and silver coins to the winners. But this time for Ashadam sale the discount offers are on all ranges of saris and salwar suits- upto 60%; boys’ ethnic wear-upto 50%; home decorupto 50%; school bags- upto 15%; handbags- upto 10%; selected luggage bags- 50% and special discounts on selected menswear and kidswear. Our offer on gold items (bangles and chains) is like low wastages starting from 6% and zero making charges on silver items. It is likely to start from 9th July.

Expected •

Footfalls per day: 300 in gold & silver wing and 500 to 600 in the general areas.

Customers: From all segments.

Best days: All days.

Putting the best foot forward

Promotions We don’t go for very loud hoardings. The subtle word of mouth message appears to be more efficacious. In rural areas, we go for mobile publicity, giving away messages through loudspeakers and distributing pamphlets etc. Special Steps Hoardings, buntings, flower decorations, hangings, special counters with boards showing details. Competition Ours is the first mall people come across when they come from Pendurthi, Sabbavaram, S. Kota, Anandapuram, Kothavalasa and the other rural areas. Our product range and comparable price tags seem to be attracting even the city dwellers. Hot cakes Gold necklaces, ear-drops, bangles and chains and silver articles; saris and salwar suits; men’s and children’s wear. Predictions Hard to predict as this is the first time. Stress area We offer quality product at a very reasonable pricing.

Located: Yaduvamsi Arcade, Vepagunta, Visakhapatnam

Timings: 10.00 am to 9.00 pm

Contact: 0891‐2520120, Gold section: 9100055857 Email:


he showroom was swarming with customers, making us wonder if the Ashadham sale was already on. But it turned out to be only the rush of the parents, buying uniforms for their wards, who are entering the new classes and schools. Well, by the time Vinis is done with this rush, it should be getting ready to take on a bigger crowd that would rush in for Ashadham offers. Strategically located in upmarket Waltair uplands, Vinis can be described as one of the fine feathers in the city’s business cap. Catering to the mutli-dimensional needs of the divergent customers, it deals with artificial jewellery, hand bags, cosmetics, gift items, Indian and western wears, kids wears, saris, dress materials, toys, games, footwear and men's wear. Siddharth Hirawat, Director, Vinis Retail India Pvt. Ltd. talks of the ensuing sale amidst innumerable calls he receives on his phone, denoting the magnitude of the work pressure he takes.

ORMULA Siddharth Hirawat



Stress areas All three factors - price, quality and service Profit margins We have no set goals. Online market So far no threat, as our clients are locals who love to pick up the product after feeling it.

Significance Generally we used to have only one annual sale in December. Satisfied by the deals we offer, our customers insisted that we should hold at least one more sale. We obliged and started Ashadham sale two years ago. Our main specialty is we give 20% discount on all the products. The sale lasts only 10 days. This year it is going to be held from 7th to 17th July. Sale strategies Our strategy is very transparent. A buyer finds the same price tags on our products, whether he enters our premises on a regular day or on the sale day. He is privileged to avail the 20% discount on those special days. Special Steps The entire store is decorated for the occasion. Since we have discount offers uniformly on all the items, we need not carve out special niches. All the counters are live. We have 11branches of Hirawat outlets in the city. As Vinis attracts great crowds during the sale, the staff from the

other places are brought here to chip in during the rush hours.

Expected •

Promotions Hoardings, newspapers and FM radio. The most efficacious are newspapers.

Footfalls per day: Average 5000 per day

Customers: Upper middle class

Competition Our offer is attractive because we straight away give you 20%.

Location: Opp. Sampath Vinayaka Temple

Timings: 10:00 am - 09:00 pm

Contact: 9393101851

Hot cakes Home furnishings Predictions I can’t hazard a guess Success Mantra The vision and business strategies of my father Mr. Sanjay Kumar Hirawat, led us to success. He is a determined person. He sets his goals and goes straight for them with focus.


Sale strategies The original concept that came into existence with an objective to clear the old stock, has taken a new dimension. Now, we have to offer fresh merchandise, as the customer wants the latest designs at the lowest possible price. Thrice a year we release a fresh catalogue showcasing what we have on our stands. Significance We neither go for frequent sales nor do we dangle elusive carrots before the customers. For Vizag and Vijayawada, we have major offers during Ashadham with two objectives- clearing the old designs (not stocks) and coming up with the latest trends. The same price tag is maintained before and after the sale. Promotions We advertise in our own channels besides the other ‘local’ media. Word of mouth publicity is our main promotion. Special steps If we spend on frills, we have to increase our price margins to recover the extra expenditure. Sale or no sale, we stress on extending courtesy to our consumers. It is not about the staff being polite to the customers but giving them individual attention even if they come here only to

window shop. They are expected to get the right feedback. Prediction We expect more than our last year’s profits. In fact, coming six months should be good because the wedding and festival seasons are arriving in quick succession. I am confident of our performance because during the last six months when our counterparts are cribbing about not-so-good sales, we have done very well. I attribute it to the brand value. Hot cakes ‘We have exclusive collection of Kanjivaram saris and the fancy stuff like palazzo, long shorts and kurties, straight pants, salwarsuits, ladieswear and in male category, there are casuals and formals wear along with kidswear. Even though it is an inauspicious period, we find people buying the entire marriage collection except perhaps the main bridal sari and groom’s outfit. Secret of Success Frequent replenishing of the stock. Adding the stock to the showroom happens on weekly basis. ‘Right time, right stock with right design is our mantra. We are choosey and hence the shoppers need not spend much time in laying their hands on the best. Often the demand outpaces the supply. Stress area Service and pricing. With schools and colleges opening in June, customers cannot spend too much money on this kind of shopping. The time window coincides with our sale. So keeping the prices within their reach is important.

red | july 2016 | 48

anager Sundeep Reddy waves the Kalanjali’s mint fresh catalogue displaying the monochrome and Bhoomi collection for the upcoming sale and says that fresh stock are offered at discounted rates from 18th June. Stating that once dates are announced there wouldn’t be a single day extension, he spells out the plans for sales in Kalanjali, whose success story is written by its Head Ms. Sailaja Kiron. Sundeep Reddy throws light on the local scenario.

Sundeep Reddy

Strength: Planning, motivation and guidance of dynamic MD Sailaja Kiron

Location: Opposite Vemana Mandir, Asilmetta Junction.

Timings: 10.30 am to 9.30 pm

Contact: 0891‐577905 Fax‐2577906


uck favours the bold- it is as simple as that. Three brothers Mr.Rattaiah, Mr.Srinu and Mr.Swamy braved many odds to create a niche for themselves in the world of business. They built the Lucky Shopping Mall not just with brick and mortar but with dedication and commitment. Yet Rattaiah refuses to dub their efforts as hard work and hastens to explain, “We are doing our job and for our own betterment.” While in business, can one ignore the ubiquitous sales? Joining the mad-rush of Ashadham shopping fiesta, the outlet is offering attractive incentives. Rattaiah spells out a few details of the sale as he exudes confidence that this season will bring in glad tidings.

t n a h p m Triu Trio

Sale strategies We have absolutely very clear plans for the month-long sale which will commence on 2nd July. We offer upto 50% discount on the fresh stock procured for the purpose. We get good deals from our suppliers over the bulk purchases and we pass those benefits to the customers. It is a simple and straightforward strategy. We identify the designs and colours that are in vogue. We study the trends and pick up the designs and colours which are the hot favourites for the season and procure only that. Our objective is to provide the best for the customer on a silver platter, so that he doesn’t need to waste a lot of time rummaging through piles. He should be able to pick up at least one piece out of ten spread before him. We basically stick to three Ps - Planning, Programming and Process.


are the most effective of all the media. Special steps The entire shop will be lit up and decorated specially to attract customers. Though we don’t add to the existing counters, we plan different displays. We take additional and contingent staff to man the counters. Competition I don’t think the competition is restricted to only sales. It is a perennial factor and I enjoy meeting it anytime. If we are focused, there are no issues. I tour 15 days a month, reinforcing my knowledge and replenishing our stock. Prediction I am certain, it will be great. Planning and hard work always yield good results!

Significance We hold sales only twice a yearonce for our store’s anniversary during April and second time for Ashadham. Yes, these two events occur in quick succession. But that is fine with us. Promotions We go for promotion through hoardings, newspapers and local TV channels. The dailies

Hot cakes Synthetic printed saris and kurtis Secret of Success Customer care. Our customers are treated with great respect and concern. Stress area All three factors- quality, price and service should be given equal attention. Lapse in any one would not augur well for business.

Footfall for the season: 75000 Customers: From all strata Location: Jagadamba Centre Contact:0891-2547766/ 7416844036 red | july 2016 | 50


By the Family & for the



he family-run Sri Vamsi Shopping Mall is a one-stop store that caters to one and all . Armed with two-decades of experience, the men behind the mall have their fingers on the pulse of the consumer and know what really sells. No wonder Mr.Sreedhar, Director, talks of the sale with great ease and elan. Sale strategies Starting from August 2016, we have a continuous festival season till December, except for September which is a Soonya masam. That lull will be compensated by the business transactions done during the rest of the period. We are looking at a rather early Ashadham sale giving upto 50% discount and it started on 20th June. Of course, the closing date depends on the sales.

members are waiting for it.


Significance Paying back to the customer at least once a year is our motto. I don’t look it as a money-spinning exercise. When the quantity of the products sold is huge, we naturally end up garnering good profits. Our target is set, going by the previous year’s sale. Promotions Besides flashing it in various media and on hoardings, we have a huge data bank and we send messages to our customers on regular basis, apprising them of the latest arrivals and sales. We leave no stone unturned to reach out to our customers.

Suppliers’ support The sale can be held only with the cooperation of the supplier. Whatever discount we manage to get from him, is what we pass on to the end-user, after adding our bit. Over-production is a universal phenomenon. Many a time, due to people’s varying tastes, things remain unsold. Prediction I hope this year’s sale will surpass last year’s which was highly encouraging because there are no distractions. For instance, last year, people were preoccupied with the Godavari Pushkarams and that took away some sting out of our sales.

Hot cakes Normally, the customer keeps a budget of Rs.2,500 to Rs.4,000 for this sale. I propose to include fancy saris from Surat, Benaras, Kolkatta, chudidars and 8 brands of men’s readymade wear and fabrics, curtains and bedsheets in the sale. Secret of Success Meeting the expectations of the customer. Stress area Quality as we don’t want to get into price war.

Expected •

Footfalls per day: 700

Customers: All categories

Best days: All days

Location: Dabagardens

Timings: 10.00 am to 10.00 pm

Contact: 0891 669 8888/ +91 9989767676

Special Steps We will have in-store danglers, posters in strategic points and posters that are ready reckoners. As many as 8 special counters will be set up though we don’t hire people for this purpose. We have buffer staff that will be commissioned to assist. Countering competition We have annual saving scheme which starts and ends in Ashadham. Registered 4,000 red | july 2016 | 51

Significance Sale is an opportunity for us to renew the store. We try to change the whole merchandise by liquidating the one which are non-moving and also to give benefits to the customers by providing products which sometimes land for less than the purchase price. Actually speaking maximum of the products will be 25% less than the cost price also. Promotions I believe in word of mouth publicity and pass on what I get to save on the advertisement to the customer. My product prices are reasonable round the year, not just during the discount sale period. We can assure that our prices will be less when compared to whole market. Special steps We have added almost 50% of stock in sales. Displays and decorations are changed as per concept. We don’t believe in cost escalation, hence no extra counters and manpower. Yes, we do have special deals with suppliers too and those benefits are being forwarded to the customer. For example, you will be getting branded saris almost 50% less than their actual price. Focus area- price, quality or service? The question is like asking you if you need your ears, eyes or mouth to survive. For any store all three are important. The only difference is which is given more priority. But it doesn’t mean that anyone is less important.

Kreat ons S

ati Kreations, though unconventionally located in a pre-dominantly residential colony, seems to be arresting a number of eyeballs and witnessing impressive footfalls. Sati has established its name in Vizianagaram, capturing nearly 60% of retail textile industry, before it spread its tentacles in Vizag. Stating that the family-run business dates back to 1922, Director Shailesh Jalan says that the J.K. Silks Private ltd. has assumed the organised shape in the hands of his father Mr. Devaki Nandan Jalan who has set new milestones in trust and quality.

Shailesh Jalan


Profit margins It is already included in the cost. We don’t have any set target of margin for sales. This year’s sale compared to the last year Mix of product in the store. Online rivalry It is tough to answer and even tougher to judge going by the way the sale portals are consolidating their postures. First their focus was on price factor, which had a considerable impact on the regular sales. Now their strategies are changing. It will certainly affect our sales. We will have to wait and watch to know in what way and to what extent will affect us.

Sale strategies We are genuine in giving deals. We don’t escalate rates. We give discount on the rates as they are. There is no unethical practice being done on the floor. We are offering upto 50% off on the stock. The sale is already on since 15th June and will last for one and half months. red | july 2016 | 52

Success criteria: Pricing | Hot cakes:Saris Location: MVP Double Rd, Isukathota, Maddilapalem Contact: 0891 276 3363 Timings: 10.00 am to 10.00 pm

trucks that treat By Ranita Ray

Shoot by Dhana Vijay


here are days when the kitchen looks no less than a punishment zone and conventional hotel a pocket-draining monster. Of course, one can always go for a home delivery option but there are times when the heart hankers to go out to snack a tasty meal in an absolutely laidback set up. Perhaps to meet that demand, the idea of food trucks/vans was conceived- the concept which was born in Texas in 19th Century. Today it is caught up with us to such an extent that many corporate, IT, management professionals are quitting their ‘9 to 5’ jobs to go mobile on food serving. Food trucks are the in-things. They are loaded with many advantages like- they are a way too cheaper on investment than a regular restaurant; flexibility of timings and the advantage to move out in case a particular area doesn’t fetch business. Right from the traditional south Indian delicacies to continental preparation to Mughal delights, everything is available in these wagons. There are over a dozen in our city. If you haven’t tried them, here we tell you the most popular six to start with.

Ruchi Dosa

Dosa Palace

Froze N Fire

Ocean Fish Bar

Dosa Park

Bismillah Tadoori &Kabab Point red | july 2016 | 56

Surya Bhaskar Talatam, Owner



he food vans which are now quite happening places in Hyderabad and Delhi, impressed one young lad. He wondered ‘why not start something on similar lines in Vizag,’ from where he hails and runs Subham Event Management. After a thorough research for a few months, he zeroed in on three chefs of Karnataka. Next was deciding the menu, for which he took inspiration from similar joints in Delhi. Armed with adept cooks, nearly 100 varieties on menu and a great buddy as a partner, he floated his food van, which has become a hot spot in Seethamadhara. Name of the joint Dosa Palace Owned and run by Surya Bhaskar Talatam and Phani Kumar Specialty 99 variety of dosas and we are the only one to have idlis on our menu. Our pricing is also comparatively low. We have three chefs from Karnataka and they ensure exclusive taste. Our tawa and even the batter are different. Must trys Teen Maar, Dosa Palace Special, Prakruti Special Signature dish As mentioned earlier, it is Teen Maar. It has all the ingredients, i.e. over 25 in numbers which are used in our different dosas. It is also has great amount of dry fruits in it. Finishing is done with grated

cheese and fried cashews. Second in the line is Prakruti Special, full of leafy vegetables. This is the best choice for health freaks Category of customers Since it is a residential colony, 80% of our customers are ‘family people’ and only 20% consists of students. It is a no nuisance zone and we face no problems. Offering home delivery/ catering for parties/ bulk order We give home delivery within 1 km of radius and for minimum bill amount of Rs.200. Party order is not on pax basis. It is minimum for three hours.

getting ready. Maybe we will place it close to Satyam. There will be special dosa on menu on Thursdays and Friday and it will change every week. Issue Our initial plan was to set up our van on beach road. But getting permission was difficult. Since, this area is a residential one; the response is not as expected. Since it is only a month since we arrived, I feel with time we will create a niche for ourselves. •

Edge over other Not just the taste, the look of our van with • special lighting and vibrant stickers gives us good visibility. We are pro in serving at • very high speed. Our idlis aren’t of the usual size, but are of button size. Hygiene measures We keep the surroundings also clean, keeping dustbins handy to avoid litter. Everything is prepared fresh and live. Soon to introduce We are going to come up with another van of Dosa Palace. The vehicle is

I am a paneer and cheese lover. Hence, this place is like a heaven for me. Often I come here to feast on its Cheese Dosa and Paneer Dosa. Sowmini, Customer

Initial investment Rs.6 lakh Footfall Weekdays, we have around 150 and on weekend it goes up to 200-250 customers Average revenue On a weekday we have business of Rs. 8,000 and on weekend, it is around Rs.10,000 to Rs.12,000.

Best sales time 7.00pm to 9.30 pm. Thursday and Saturday are the busiest days.

A meal would cost… Our products start from Rs.30 and go up to Rs.90

Location Close to SFS School gate, Seethamdhara

Timings 6.00 pm to 11.00 pm. Sunday holiday.

Contact number : 9553 119977


s you take the uphill route to Officer’s Club in Pandurangapuram, a little ahead on your left side, a blue van painted in waves pattern is sure to catch your attention. By chance, if you miss the glimpse of it, the irresistible aroma is certain to catch up with your senses. Do halt! Only then you will realize what great flavours your taste buds would have missed, had you passed it. A venture by two young men to serve continental food sans burdening the customer’s pocket, it is one-of-its-kind food joint in the city. Yes, there is something fishy (pun intended) about it.


treat. We prepare it with Basa fillet dipped into a homemade batter and deep fried to a crisp texture. We serve it with tartar sauce, lemon wedge and some fries.

Phanidar Thadi & Prasad Kumar


Name of the joint Ocean Fish Bar Owned & run by We are two partners, Phanidar Thadi and Prasad Kumar . Specialty We are the only one to serve continental food in a truck. Though the tag ‘Fish’ is attached to us, we serve vegetarian food as well. Must trys We don’t offer a plethora of dishes as we try to focus on the quality and serve the best. From our menu must try dishes are Bbq Chicken, Fish and Chips and Grilled Fish. Signature dish It is Bbq Chicken. Marinated with homemade sauces, fresh herbs and seasonings, it gives a unique taste which is exclusive to our van. We can bet you won’t get it anywhere else. For fish lovers, our Fish and Chips, is a tempting red | july 2016 | 58

Offering Home delivery/ catering for parties/ bulk order Yes, we do take party and bulk orders, but the minimum limit is for 20 pax. We are also into door delivery, but the minimum order is Rs.200. Edge over others We don’t have any competition from other vans as such, as we serve continental. Most of them are into south-Indian cuisine. Adding to this advantage is our quality, on which we never compromise.

management background, we do follow Standard Operating Procedure or SOP. Soon to be introduced on the menu The upcoming items on OFB’s menu are chicken strips, crispy fish, pasta with red sauce, cheese balls. Very soon we are going to start main course delivery. Category of customers We have customers from different categories. There are a few workout regulars, who come here to have protein loaded Bbq Chicken. Those who have exposure to foreign culture visit us to have fish and chips. People, who love spicy food, swear by our grilled fish and prawns. On weekends we are thronged by beach goers, who halt for munchies. Any threats Nothing major as such. However, rainy season plays truant. Similarly, if there is any VIP movement on Beach Road, we are asked to shut shop.

Hygiene As we both are from hospitality • Best sales time 7.00 pm to 10.00 pm

• Location Waltair Club back gate

• Foot fall On weekdays we get around 60-80 customers and on weekends it goes beyond 80.

• Timings Tuesday to Sunday, from 6.00 pm-10.00pm. We are closed on Mondays.

• A plate would cost… Anything from Rs.70 and goes up to Rs.200

• Contact 7842422942

I am a great fan of OFB’s Fish n Chips. The fish is so supple inside and has a crispy layer outside, giving it the perfect taste. No one else in the city gives such taste. Ritwik, Customer

Md Sha Nawaj, Owner

Tadka with

Chinese zest


espite not having any hotel or food business background, he ran a popular street food counter for over 12 years. He witnessed the area growing into a popular food hub, where beach goers love to stop to sip hot tea or munch some snacks. Reading the pulse of the foodies many outlets mushroomed to serve a variety of food. However, most of them couldn’t withstand the test of time and faded out eventually. But he not only stood firm, but upgraded his gastronomic venture into a mobile van. Today it’s a gourmet’s delight.

Name of the joint Bismillah Tandoori & Kebab Point Owned and run by Md. Sha Nawaj. Specialty It is the only van in this area which sells a good blend of Chinese, Indian and Tandoori food. One gets five varieties of chicken kebabs. There are noodles, soups, rolls and fried rice. Must trys Our soups are pretty high in demand. People are crazy for our Malai and Kandhari kebabs. Signature dish Kandhaari Kebab. It is quite hot in taste and has dominance of spices. Raw garlic is used in abundance and cooked with the meat in the tandoor, giving it a strong flavour. Similarly, our red | july 2016 | 60

hot n sour is popular. We don’t use any artificial colours and thus it doesn’t have red tinge unlike regular variant of this soup. But, in taste it is no less hot. Category of customers We have customers coming from different financial backgrounds and they leave praising our food. However, we witness a lot of students walk up to our van. Edge over other All our spices are homemade. It gives authentic and unique taste. Offering Home delivery/ catering for parties/ bulk order We neither take party or catering order, nor do we offer home delivery. Soon to introduce items As of now, our non-veg items are about chicken and eggs. There is a high demand for fish items too and we

Best sales time 7.30 pm to 10.00 pm

Footfall Weekday it is around 150-200 and weekends approximately 300 customers.

Average revenue Rs.10,000-12,000 (Daily)

A meal would cost… One can relish our food for Rs.30 to Rs.200 (kebbas)

Location In front of YMCA, Beach Road

Timings 5.30 pm and Monday closed

Contact number 8885104974

are considering introducing them very shortly. There will be some more additions to chicken preparations. Issues Chef or cook is the backbone of any food business. With competition growing every day, retaining cooks has become a challenge. That is why, I have learnt cooking from the boy who was there with me as main chef in my previous venture and joined the kitchen crew.

Everything on the menu is great. My favourites are hot n sour soups and its delicious kebabs. Nagraj, Customer




Name of the joint Ruchi Dosa.

owner to cab driver. Similarly, Pavbhaji Dosa comes with a rich filling of a curry of mashed potatoes and other vegetables akin to the taste of traditional pavbhaji. Its aroma is simply irresistible.

Owned and run by Rakesh Specialty We have 90 varieties of dosas, each of them comes with its unique taste. Right from the dosas to curries, we prepare everything in front of our customers. We provide free mineral water with every order. There is utthapam too. Must trys Jiny Dosa, Cheese Mysore, Dilkush, Kerala Masala, Tandoori Paneer Chilly Dosa, Cheese Chinese Chopsuey, Pavbhaji Dosa. Signature dish Even our plain dosa is also tasty with evenly spread butter on a thin layer of batter. Jiny Dosa has a sumptuous spread of all vegetables and is topped with grated cheese. Its presentation in roll style is quite loved by people. Chinese Dosa has a fine fusion of two different forms of cuisine and it has created a huge craze among customers -from Mercedes Benz

Tandoori Chilli Dosa of this place has a very distinct flavour, which is quite tempting. I haven’t had anything of this sort elsewhere. I keep coming here to relish it. Devi, Customer

Category of customers We have all categories of customers. From famous businessmen, restaurant owners to employees, students are takers of our food. The best thing is most of them are repeat customers.

B.Tech graduate, he started his career with apparel business. Being a hardcore foodie, his heart didn’t settle for just this trade and he kept dreaming of owning a restaurant. His dream venture required heavy investment. Moreover, he kept postponing it as he lacked experience in the field. He kept his passion on by observing different food centres wherever he travelled. One fine day, he decided to take the plunge and that is how his food van came into existence.

Offering Home delivery/ catering for parties/ bulk order We are open to catering parties and bulk order. We are planning to tie up with Swiggy for food delivery. Edge over other We never compromise on taste and use high quality ingredients. Our chefs are well-trained and most experienced, they make all the difference. Hygiene measures Hygiene is our highest priority. Branded mineral water is used for the dosa batter, curries and chutneys. Even the water sprayed on the pan while preparing the dosa is also mineral. We leave our surroundings clean. Having said that, we would like to create a benchmark for hygiene in street food and we try to

Rakesh, Owner •

Best sales time 7.00 pm-10.00 pm

Footfalls 200 on daily basis

A plate would cost… Between Rs.40 and Rs.110.

Location Opposite The Park Hotel, close to Kotak School

Timings 5.30 pm to12.00 am

Contact 9494929292


& ng i l hil




Outlet’s Name Froze N Fire also known as “ F N F” Owned and run by K.Babji Specialty of the Van A unique idea of serving pizza, burger and ice-cream concepts on wheels, which hasn’t been tried anywhere else in the city. Pizza on wheels is something which shocks most of them. The scenic beach background adds to our popularity. The name, F N F, depicts we are offerings these two elements. Of course some of our happy customers dub it as Friends N Fun. Category of customer Our concept attracts people of all ages. Must trys Veg and non-veg exotic pizza, chicken cheese burger. From ice cream concepts, Bond’s Brownie and Dark Knight Rises for the chocolate lovers. Makenna’s Honey and Nuts

hen accepting the new is a challenge for an old timer, here is a man of different order. Hailing from Srikakulam, after his retirement from Allwyn watches in Hyderabad, he felt it was time for him to fulfill his long-time dream, i.e. setting up his own business. He started evaluating various businesses like printing, metals etc, but they demanded humongous investments, not to forget the cut-throat competition. Coincidentally his sons who are IT professionals, suggested the idea of ice-cream concept on wheels. Eventually, it shaped into a unique business adding pizza, burger to the fare. overdose for the nut lovers. Signature dish It is Makenna’s Honey, one of the richest delicacies on our menu and hence the name. Clear and dark golden honey is blended in vanilla ice cream and topped with mixed nuts. On the savory side, a classic is Godfather’s Chicken Cheese Pizza. It is hand tossed pizza base prepped with in-house pizza sauce topped with handpicked fresh veggies and mozzarella cheese, giving crunch and smoothness to every bite. Home delivery/ catering for parties/ bulk order We cater to parties/corporate events and bulk orders, but with a twist. We take our vehicle to the event’s venue. Plans of home delivery are in the pipeline. Edge over others It is unique in its servings. We serve our customers faster, cheaper and in great atmosphere. Hygiene measures We have obtained clearance from the local health authorities. We ensure that the vehicle meets food hygiene construction standards. Regular inspections including temperature control, labeling cleanliness and handwashing are taken care of. Chefs always wear gloves while preparing the food.

Soon to introduce items Varieties of fuyong, croissant, sandwiches and exotic beverages. Any threat/drawback Drawback is that we are located a bit far from the city premises.

• •

• • • • • •

Initial investment : Rs.20 lakh Daily footfalls: On a weekday it is around 20-30 and weekends 4060 customers. Best sales time:5:00 pm to 9:00 pm Average revenue: Rs. 40,000 per week A meal would cost: Rs.300 – for 2 persons Contact: 9490645050/ 9888568775 Timings: 4:00 pm to 10:30 pm Location: Near Sagar Nagar Bus stop I love its Makenna’s Honey. It is simply divine. The ambience works like icing on the cake.

Praveen, Customer


SH 1 o A





hree friends, while pursuing CA, got pulled towards a concept which was giving new definition to street food culture in Bangalore. The new trend motivated them beyond the figures and digits they were dealing with till then. Ditching the idea of taking up regular jobs, the Vizag boys returned home and floated the city’s first dosa van. Within no time it, gourmets started making a beeline to the four-wheeler to taste exotic delicacies.

Outlet’s Name Dosa Park

cheese, the dosa is rolled like a spring roll and cut into pieces, helping one to relish the lip-smacking preparation in small bites.

Owned and run by G.Chaitanya, Manoj Kumar and Pradeep Kumar Specialty of the Van 111 varieties of dosas and all of them are purely vegetarian. It is the one to introduce the concept of live smart kitchen for the smart-city Vizag. Must trys Dosas like pizzas, spring roll, sardar, schezwan masala, paneer cheese, can’t be missed.

Initial investment Around Rs.6,00,000

Approx Footfalls Weekdays we have 200 customers and weekends it goes up to 250‐300.

A plate would cost Anything from Rs.25 to Rs.100.

Best sales time 8.00 pm to 10.00 pm

Average revenue On an average daily Rs.10, 000 – 12,000. On weekends it is around Rs.18,000‐20,000.

Location Near AS Raja Grounds, MVP Colony

Timings 6.00 pm to 11.00 pm

Contact 85209 60111

Options of home delivery, catering for parties or bulk order Presently we are taking orders for parties and functions and extending catering services too. However, we have not started home delivery yet. Edge over others The recipes we prepare are purely with the spices from Karnataka. Not just this, we roped in expert chefs from there.

G.Chaitanya, Pradeep Kumar & Manoj Kumar •

Category of people Majority of our customers are students, north-Indians and people from Jain community. We also have a lot of crowd coming from the Indian Navy. They are our loyal customers.

Signature dish You are sure to ditch regular pizza for Dosa Park’s Pizza Dosa. It is loaded with cheese and topped with onions, tomatoes and capsicum. Equally mouthwatering is Spring Roll Dosa. Smeared with appetizing spices and dash of

Hygiene measures Our kitchen is a ‘no oil’ zone. We use only butter. For our cheese requirement, we use only Amul brand. Vegetables are procured on regular basis fresh from the rythu bazaar. Raw material is stored safely and properly covered. Soon to introduce items Varieties of idli. For example fried idli, thava idli.....

My favorite on menu is Vizag Special! It got the right name, it is indeed special. I must say the chefs here are excellent. They know how to satiate our taste buds. Lavanya, Customer



f one has to introduce a soft-spoken Mr.V.Srinivasa Reddi, Proprietor, S R Properties, it can be done in three different ways. One - as a realtor with a few successful ventures to his credit; two- as a producer whose film is all set for release and three - as a YSRCP leader and mandal convenor of Bhimunipatnam. Ask him which of the three fields is close to his heart, pat comes the reply with absolute candour -“My heart lies with business.” However, he adds with a disarming smile, “Whatever task I take up, I give my cent percent commitment and dedication to it. There are no two ways about it.”

Early Childhood Hailing from a remote village Chittinagar in Bhimili mandal, Visakhapatnam district, Srinivas, quite obviously started his journey in a humble way and came up in a very hard way. His father the late Mr.Gurumurthy Reddy was an employee of a private company in Chittivalasa. Mrs.Kanthamma, his mother, a housewife, brought up Srinivas and his four sisters, imbibing in them the right values. Education “I pursued my elementary education upto 5th standard in Pathapalem and secondary school education in Bhimili and Madhurawada. Later, I studied in SVLNS Degree College and went for post-graduation to Andhra University

red | july 2016 | 66

and earned M.A degree in Philosophy.

judge, I joined law college in 2008.

Career Track Being the eldest, Srinivas shared with his father the responsibility of performing the marriages of two of his sisters and got the other two married off on his own. With an aim to start earning and prove his mettle, the young Srinivas wanted to go either for a career in academics or police service. He got selected as an SI (sub-inspector). However, his stint with police department lasted only for a brief period. He quit the job and turned his eyes to real estate in 2004. My business ran into crisis in 2007 and once again I turned my attention to education. To qualify myself for competitive exams for the post of civil

Marital Bliss In the same year I got married to Andal Priya on 23rd Oct 2008. It was a love marriage. She belongs to Sri Vaishnava community and even now her family members are not reconciled to our inter-caste marriage. However, we have beautifully adjusted to each other and are blessed with two wonderful daughters Lasya Reddi and Sadhvi Reddi. Even issues like one being pure vegetarian and the other non-vegetarian never came in the way of our happiness. She takes care of my household and never opted for a career though she is a graduate. The love that brought us together only grew manifold, proving that we are perfectly made for each other.

Shoot by Dhana Vijay | Venue: The Park

Challenges I am a self made man. I never enjoyed the luxury of someone guiding me. I learnt from my failures which are one too many in my career. Before getting totally involved in the real estate field, I oated a company called Kiranmayee PTE LTD in Singapore, offering engineering services. I got a friend to manage the company there and wanted to eventually join him. However, destiny seemed to have other plans for me. Even as I wanted to get my youngest sister married off and move out, my father fell sick and I had to give up the plan. I struggled and worked hard to find my feet in the real estate business. Gradually, I prospered in this field as a developer. Consultant Turns Investor I started as a consultant who acts as a bridge between the buyer and seller. But when I found that it was not fetching me any mileage, I turned my attention to investment and started as full-edged investor and developer and at the risk of using the cliché, I must say that there is no looking back. I have successfully implemented 6 projects till now and a few more are in the pipeline. City of Destiny The city has everything going for it. It is remains a base for healthy business. The coming 10 years would see Vizag grow in leaps and bounds. The state bifurcation has only helped our city as it is being developed as an IT hub and Smart City. Realtors certainly enjoy better prospects now. People and Politics Amidst all this, my desire to do something worthwhile for society never left me. I have been an out and out people’s person. It is again at the behest of people and my well wishers, that I joined YSRCP in 2014. Though I could not make it at hustings in the last elections, I have been made the convenor of Bhimili mandal.

Youth Power I feel it is time the elders passed the baton to the youth in political parties. The youth are brimming with ideas and energy. They should be given their due and chance to contribute their mite to society in every possible way. Jagan as Leader Our party chief Mr.Jaganmohan Reddy as the son of a statesman like the late Dr.Y.S.Rajasekhar Reddy had learnt his political lessons while he was in his father’s lap. Given a chance, I am sure he would serve the state well like Mr.Akhilesh Yadav.

Advice to Youth The most precious gift we have in hand is time and it is criminal to let it slip through our fingers. The youth should set proper goals and work towards them, however hard the path may be. There is absolutely no substitute for hard work.

Future Plans I want to settle down as a politician, who serves the people in earnest and makes a difference to their lives. My heart goes out to the underprivileged and my mind mulls over the ways and means to help them. Film Production It is again the encouragement of a few friends that made me test waters in the tinsel world. I produced a film- Idiots, which is on the verge of release. Of course, I don’t think I would continue in this field any further. It was just a passing fancy.

IN SHORT Gratifying Moments The most gratifying moments in my life are when people compliment my mother that she is blessed to have a son like me, who is responsible, sincere and honest. Success Mantra My father always told me that discipline is the only trait which leads to success. Marketing Strategy Goodwill is my asset and honesty is my strategy.

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By V. Sarada

A leader is one who sees more than others

see, who sees farther than others see, and

who sees before others see”. If one goes by

this quote , the highly articulate and dynamic men behind the well known Sri Tirumala Group can be unequivocally described as the leaders. The brothers, Mr.D.Pola Rau, Chairman and D.T.Rau (Babji), Managing Director of the Group cannot be described just as the realtors who made it big in the field. Their names are bound to go down in the history of AP as they brought a unique environmental-friendly concept to the state. They have been in the real estate business for nearly two decades and are all zest and zeal when they talk of their recent venture Sugandhavanam which left their peers and rivals in awe. If imitation is the best form of flattery, many of them appeased the brothers adequately by following the Sri Tirumala Group’s exemplary module. Listen to Pola Rau and Babji to learn more about this new concept in particular and their business in general.

Shoot by Kohal Lens Story | venue: The Park

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EXCERPTS Tell us about your Sugandhavanam Sugandhavanam is not only a beautiful addition of prestigious gated community plots to the city, but also a unique feather in its ‘Smart’ cap. True to its tagline, "A symbol of prosperity", Sugandhavanam offers all those amenities that are ultimate in convenience and luxury. Besides, it comes with a hitherto never heard of concept in our state. The concept We have been in the field for more than two decades, successfully implementing our projects, but it is a comment of a Botany professor, that nudged us to our senses. He said, “Sir, you have been developing huge pieces of land which lie barren. Why don’t you go for large scale plantation that betters the ecology?” Yes, we have to admit that people buy lands only as a security or to be handed down to their successors. In the transaction, we see thousands of acres of land lying unused. That is when we thought of this concept which was evolved after months of research and consultation with experts. Project We are developing our 100 acre-project in Singaraya village, near Kothavalasa adding sandalwood cultivation to the facilities like villas, resorts and plots. Prof. Ananta Padmanabhan gave us the needed guidance and went to Mysore to study the concept before implementing it. Benefits Only a few countries like India, Indonesia, Australia, Phillippines, Sri Lanka and Malaysia are endowed with climatic conditions ideal for cultivating sandalwood, which is used in aromatherapy, perfumes, soaps etc. It also enjoys religious importance and facilitates fine carving in sculptures. It takes more than a decade for the tree to yield best quality sandalwood. Sugandhavanam will soon turn into a goldmine. We have already completed 50% of marketing. We also follow the traditional farming practice of 50/50 cost and yield sharing agreements. The

cultivation is managed by the company. Many of our peers are emulating our module and are coming up with projects on similar lines. Challenges It took us one year to convince the clients and sell this concept to them. We left no stone unturned to educate them about the pressing need to preserve our environs and exhort them not to waste precious resources the Nature has blessed us with. Not for just this project, even earlier we faced many challenges during our journey in the business. To begin with, our very first venture which we started in 1994 was fraught with many problems, though

We are on a constant look out for vast stretches of land which can be developed in the lines of Sugandhavanam.

we were giving away the land at a throw away price of Rs.150 per sq.yard. The market was down. It took us one year to sell the developed plots. Fortunately, by the year 2000, things started looking up. There has been a perceptible change and we worked our way up since then. We have seen ups and downs. We learnt life’s lessons from the downs and the ups have given us confidence to move forward. Vizag Market Though we hail from Tuni, East Godavari Dt., the City of Destiny is as good as our native place, as our father started his business here way back in 1960. Acquiring the Smart tag, the city is going to be a veritable paradise for both budding and the established entrepreneurs and industrialists. Being the financial capital, Vizag will outpace all the other cities of the newly carved out state. Soon we will have the film city, which will earn us that tinsel sheen. So

we can only predict glad tidings to both the investors and customers. Moreover, here is a place which is free of all hassles like encroachments and illegal activities. We can conduct our business in a very peaceful and conducive atmosphere. Beyond Vizag We are on a constant look out for vast stretches of land which can be developed like Sugandhavanam. We have projects coming up in Anakapalle, Srikakulam and Vijayanagaram district, where we will go for plantation before developing the land further. Trade Ethics We are not over ambitious. We are a very committed group that claims its due share and enjoys the profits. These values were given to us by our father. Setting out with an initial investment of Rs.50 lakh, we travelled a long way and at present, our projects run in to crores of rupees.

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Marketing Strategy Giving top priority to security of our client, we ensure he gets his money’s worth. That is our USP. Pitfalls Yes, this field is full of landmines like illegal documents and false claims of inheritance. It is absolutely imperative that the realtor should have the guidance and support of a sound legal cell. Fortunately, we could rope in a husband and wife team- Mr. K.Nageswara Rao and Mrs.Sudha Madhavi. The lawyer duo ensures that all our documents and deals are in order and our customers face no issues on legal front. That again is a strong point for a customer to choose us. Ties with Clients We hold our customers in high esteem. Helping someone acquire a home of his own in itself is a great and gratifying feeling. The relationship we enjoy with our clients is simply magical.

Staff Support We have 24 employees in our main office and 15 working on the field. This apart, we provide livelihood for at least 100 contingent labourers on daily basis. CSR activities We have renovated the reading room in One Town area and donated books. We take keen interest in rural sports like kabaddi and kho-kho. To motivate the youth in these sports, we sponsor prizes for the inter-village tourneys. The Ventures We have 12 group housing and 3 land development ventures to our credit till now and some others are in the pipeline New Trends Customers’ mindset has undergone a great transformation. A few years ago, people used to look for independent houses where they could enjoy privacy.

We learnt life’s lessons from the downs and the ups have given us confidence to move forward.

Now the concept of ‘one for all and all for one’ is catching up. The concepts of group housing and gated communities are in vogue. It may strike as a contrast, but the same people who look for the security of society also look for getaway from the hustle bustle of the city and daily humdrum. Looking for weekend escapes, they go for farm houses which are free of pollution. These are the spots where they can regain their peace and rejuvenate their spirit before getting back to the routine. Unique Experiences Being in this business for so red | july 2016 | 70

many years, we have a number of interesting experiences. Having said that, we must admit that some are good and some not so good, yet the journey has been exciting and successful. To recall the most pleasant experience in recent times, we must mention the magnanimity of Mr.Chinthala Appala Naidu of Gopalapatnam, who handed down his land to us even before realizing the cost from us. That is the kind of faith people repose in us, even in trade transactions. Advice to New Entrants You tread this path with caution. The population is growing but not the land. Scrutinise land and documents thoroughly before you transact. Cut your coat according to your cloth. Start with minor ventures which will not hurt you even if they are not too successful and strive to achieve steady growth. The Family As I mentioned earlier, we are from Tuni. My father the late Mr.Pentabbai belonged to an agriculture family. However, he migrated to Vizag in 1960 to establish his business and was involved in exports of vegetables and coal. My mother the late Mrs.Venkataratnam brought us up (five brothers and a sister) on high values and family ethics. Ours is a very closely-knit family. While two of my brothers are settled in Tuni looking after our farm lands and a mall, three of us are running the Sri Tirumala Group. While we two manage the show here, our other brother Mr.Venkata Ramana takes care of the field work. Pola Rau: I am married to Kanaka Lakshmi and all my three children Kusuma, Sirisha and Sai Pradeep are well settled and married. Babji: I am married to Usha Rani and have two daughters. Sai Amulya is a doctor and Sai Parimala is studying in engineering college.


LAVISH & LUXURIOUS The Indian Luxury Expo (TILE) came to Vizag for the first time. Varun Novotel Hotel was perfect as the venue partner. “Vizag is listed among the 10 richest Indian cities,” said Vishal Reddy, co-founder of TILE. The two-day extravagant expo impressed one and all. “After covering other major cities, our obvious choice was Visakhapatnam. We plan to make this an annual show in the city’s calendar of events,” shared Karan Bhangay, founder CEO of TILE. From luxury cars and bikes, high-end perfumes, jewellery, clothing, accessories, to exotic wines and food were on display. A few of the swanky brands were Bentley, BMW i8, Mercedes Benz, VOLVO, DSK Hyosung, Indian Motorcycles, Luxury Malhotra photography, Tanishq, Theia by Neha Lulla, 3d Figuring’s by Clone Me, Super surfaces for paints, Anatarmuha Society Of Creative Art & Culture, Neeru’s, Kameswari Jewellers, Cocollar, Tanya and many other. red was the magazine partner of this grand expo. For the TILE Vizag chapter, the team was supported by an advisory board consisting of Meenakshi Anantram, Mallik Kankatala, Vani Gannamani, and V. Prabhu Kishore.

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EXtrAVAGAnt tIlE AFtEr-PArtY The swanky affair that dubbed The Indian Luxury Expo carried its opulence to a splendid after-party. Hosted by Volvo, the soiree was an evening of uber extravaganza. It was a party only on select invite and had around 40 HNI couples of the city and a few elite business bigwigs. Adding to its rich affair, Johny Walker Singleton whiskey was served to the guests. Bonding over exotic food and drinks, the invitees were seen enjoying the evening discussing business, fashion and luxury precisely. DJ lifted the mood furthermore by playing popular commercial numbers. red Magazine co-hosted the do.

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One Stop Family Store

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HYDERABAD Beauty Services Krasna Professional Salon Service at the comfort of your home for Men and Women. To book an appointment 1800 3000 4848 (toll free) Download app on Android & iOS.

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He walks tall and plays his games with great elan

Slimmed price tags but quality not compromised





Deadly combo of food and entertainment

Wellness COSMOS LASER Ageing is skin deep and you can arrest it

Adding freshness to souk & bringing change for shoppers


RNI: APENG/2011/38387 | POSTAL REG. NO. VSP/177/2014-2016


Red Feature Any discount is always dearer to the customer who doesn’t mind spending that extra thousand. Cashing in on it the merchant magnets his target! We explain how!

26 Red Drive Drive-in has transformed the eating experience by making it a much more laidback affair. Where to head in the city, we guide you through.

42 Red Scope Ashok Amritraj, the ace tennis player turned movie mogul has been ruling Hollywood for the past three decades. Here is the veteran’s inspiring tale.

Red Haute Beginning with Beeruva, swiftly moving with Express Raja, Surabhi is now ready to Attack. Haute records her groundwork for her new ick.

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56 Red Wellness Skin may be a give away. But you can still manage, it says Cosmos Laser lady Dr. Krishna Priya



Akhil Savita Bansal, Archana Agarwal Dalmia, Namita Kanodia & Ritu Dalmia


SHOPPERS’ DELIGHT Khwaish exhibition and sale, a one-stop fashion destination was held on June 17 and 18 at Taj Krishna. Famous designers from across the country showcased their ensemble, jewellery, shoes, home furnishings, accessories and home décor. Celebrating the spirit of Womanhood-Team Khwaaish, comprising of Archana Dalmia, Ritu Dalmia, Savita Bansal, Namita Kanodia and Vanita Kanodia, provided a special platform to budding designers of the city. With an objective to reach education to every child, the group is lending support to children from destitute homes and orphanages, by diverting the proceeds earned from the exhibition. Mehak

Sanyogita Krishna Gupta & Istayak Ansari

Sridhar Chowdary & Narsimhachari

Mona & Namita Singhvee



It was chilled out Sunday evening as most of the P3Ps were seen enjoying themselves at the launch of Truefitt & Hill. Apart from catching up with their friends, the guests were seen bonding over some delicious cocktails and canapé. Seen at the party were Anu Keerthi, Dalem Sehgal, Bani Singh, Mohit Malhotra, Rummy and Sameer Azad, Renu Hasaan, Deepti Reddy, Anu Asar, Kavita Golecha, Rekha, Manali and many more.


USHERING IN THE WEDDING SEASON Mebaz showcased its extravagant wedding collection at an exclusive fashion show with actress Anchal Kumar and top models who sashayed the ramp in some awless pieces. The collection on display was a work of art that epitomized royalty and trends. Speaking on the occasion Manoj Jethwani, Director, said, “Mebaz is proud to showcase its designer wedding collection which has been given a shimmery touch. The collection features glittering ensembles specially crafted for the brides-to-be”. Also on display was a complete range of family wear for glorified Indian weddings, where the loved ones of bride and groom could take their pick. red | july 2016 | 10

Rangoli SoďŹ ya



A PERFECT FIRST Oakwood Residence Kapil celebrated its ďŹ rst anniversary recently in Gachibowli. Hoshang Garivala, General Manager, along with Jyotiee Balani, Food writer and wine enthusiast hosted an elegant Art and Wine evening. The evening saw the artworks of renowned artist Rangoli Garg based on the theme 'Laadli' and was inaugurated by chief guest Shilpa Reddy. Captured having a good time were Gabriele Hons-Olivier, Sherry Zaveri, Sabiha Ali, Ananya Simlai, Manjula Narsa, and Seema Mohanchandran. Sirisha

Chandana Chakraborthy


Hemanth Siree


Pooja Sree red | july 2016 | 12

Dilshad Chacku

Celebrating World Yoga Day, ladies from the Femmis Club came together at the Cybercity Convention Centre, with chief guest Bandaru Dattatreya, Minister of State for Labor and Employment. The soiree was an exclusive yoga rejuvenation session with Yogini Nisha Pushpavana, spiritual and life coach and had detox food by Ruchika Sharma, Guinness World Record holder for largest facial Yoga Class. Ladies poured in to be a part of this eventful seminar.

Ruchika Sharma



Sumanth Paresh Lamba & Pallam Raju

Dr.Raghuram & Vyjayanthi

COMING TOGETHER Shilpa Reddy Jitendra Virwani

At a time when integration seems to be the in-thing, two powerhouses of real estate and bespoke design brought together vital pieces of a luxurious lifestyle – fashion and living. Embassy Group, India’s leading real estate developer and Paresh Lamba, bespoke fashion designer hosted a night for “The Gentlemen of Tomorrow” at N-Grill. As the night continued with performances from a live band the guest list reected Hyderabad’s crème de la crème from the corporate, HNIs and fashion audiences.

Zubin Rajgopal & Sankeerth Mona

Manu & Nuwaira

Mara & Raj

Amir Sharma Swetha Keerthi

Anand Kabra

Karen & Nitin

Poonam & Ratan red | july 2016 | 13


MADHU SILK HERITAGE NEW COLLECTION UNVEILED Madhu Silk Heritage which was recently opened at Road No 10 Banjara Hills, unveiled its new addition to its merchandise which was restricted to saris and fabrics. Speaking about it, proprietor Shah Nawaz Khan said one will get an array of options for lehenga, long kurtis, party gowns and readymade ones and designer outfits. Specialty of different regions like Jaipur, Mumbai, Bangalore etc. will also be seen in its merchandise. “One must look at our bridal collection. It is truly exclusive and won’t be found elsewhere,” he added. Amjad Ali Khan, Shawaz Khan and Irshad Khan said that the price of their products fits every customer’s budget. COUNTRY CLUB BLENDS FASHION AND FITNESS On the occasion of World Environment Day, Country club had organised one-of-its-kind event, a great fusion of fashion and fitness. Environment and conservation- the project being very close to Rajeev Reddy, CMD, Country Club, this was the perfect occasion for him to do something special for the club’s members. He had designed a unique fashion show which had themes of boxing, cricket and wilderness. Besides models even members were also seen walking on the ramp and contested for titles like best dressed couple, cool couple, best fit etc. The outfits weren’t any fancy ones, but trendy sport rigs.

SKECHERS STEPS IN! Skechers, the second largest sports and lifestyle footwear brand of the US, launched its first store in the city. Actress Ileana D’Cruz, who inaugurated the outlet, looked sporty in a black attire. Speaking on the occasion, she said, “It is always a pleasure to be in this vibrant city of Hyderabad. I am glad to be bringing in Skechers to this city which is extremely close to my heart. Skechers is known to strike a perfect balance between performance and style and this new store will spoil you for choice. A mélange of vibrant colours, trendy designs and advanced technology makes Skechers a must-have for every fitness and fashion enthusiast.” red | july 2016 | 14


Sunny & Suchita

Neeru's did it in style again, as it launched its 4th Neeru's Mix & Match Store at Himayathnagar. The store was inaugurated by Miss. India Earth, Alankrita Sahai and the Brazilian Super model, Krystyna Mostova, along with owners Harish and Neeru Kumar. The robust collection of kurtis, tunics, bottoms and other accessories spoil the clients for choice. Also present was Director Avnish Kumar, who was seen interacting with the media personnel.

Navdeep & Sonali



Adding another feather on their cap, Neeru’s launched Yuva footwear at their first footwear outlet ever. The showroom at Ahuja Estate, Abids, was inaugurated by Mohini Ahuja, President of Sant Nirankari Bhavan’s Hyderabad chapter. The store also houses designer bags, designer shoes, chappals, sandals and heels exclusively for women. On the occasion, Suchita Ahuja, Director shared, “All our products are very reasonably priced, as we are catering to everyone”.

Yuva by Neerus & Neerus

Sudha & Shiva

Rupal Madhavi Narulla

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Mohini Ahuja




HIGH FASHION Trendz Exhibition, a fair, featuring designers from all over the country, was recently held in the city. Organiser of the two-day event Santhi Kathiravan shared, “We hope to give the people of the city another exclusive exhibition. This would be one of the most eye catching events to be held in the city which aims to create a lifestyle trend in the society.” Besides the designer clothing, on display were jewellery, accessories, footwear and exclusive festive and bridal collections. Richa

Swathi & Jyothi

Lakshmi Prasanna


Anil & Parvathi Reddy

Kavitha Dutt Chittur & Jean Michel Casse

Pragya Jaiswal


Dinesh Rai

Mercure Hyderabad KCP, is AccorHotels’ fourth property and its first mid-scale brand hotel was launched.The who’s who of the city turned up, dressed in their stylish best and were spotted having a good time at its launch. Actresses Lakshmi Manchu and Pragya Jaiswal, too, were present clicking photos with the guests. Commenting on the hotel opening Kavitha Dutt Chitturi, Executive Director of KCP Limited said, “We are delighted to launch Mercure Hyderabad KCP with a promise of delivering the best quality product and services in the hospitality sector. Located in the heart of the city, the hotel is modern and comfortable for guests whether on a business trip, holiday or a weekend break.” Jayesh Ranjan red | july 2016 | 17


Nallari Hethvitha Reddy

Sahana, Anila & Bhuvana Reddy

Tanuja & Sumana

LOVE OF DANCE The Gajja Puja of Nallari Hethvitha Reddy was hosted by Rupana and Niroop Reddy and was as grand as it could possibly be. The dancer set the stage on ďŹ re, with her scintillating dance recital. Guests raved about her awless performance and applauding her dedication and hard work. Amongst the many Kuchipudi lovers was the former chief minister of united AP, Mr. Kiran Kumar Rajasekhara Reddy, who too was seen enjoying the evening.

Niroop & Rupana Reddy Deepika Reddy

Sita & Indira Kiran Kumar Reddy Mr & Mrs Naveen Reddy

Susmita Reddy



Balu Chowdary Ramesh & Dinesh Patel

Divya Reddy Mamata Reddy

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AN ODE TO WEAVES AND WEAVERS Shravan Kummar’s annual fashion show, “An Ode to Weaves and Weavers”, was spectacular in every possible way. The evening comprised of close to 35 supermodels, six fabulous sequences held against a backdrop of a temple that oozed grandeur. The clothes were made from an eclectic range of indigenous Indian weaves. With weaves like Khadis, Mangalagiris, Narayanpet, Benaras, Kanjeevaram, Chanderi, Paithanis, Salem, Venkatgiri, Uppada, Pochampalli, used, the collection was loved by all. Some spotted were showstopper Anushka Shetty, and guests Amala Akkeneni, Regina Casandra, Anita Hassanandani, and Anjala Zaveri, among many others.

Shravan Kumar & Anushka Shetty

Deepa Rao

Bani Ahuja

Smita Vallurupalli Nita Patel Anjala Zaveri


Mumaith khan Deepali Bhutada red | july 2016 | 20

Mitali Raj

Anitha Amala Akkineni Anjana Yelavarthy Suchi

Mallika Singh

Dr. Anuradha

Maya Patel

A TALK WITH A PURPOSE FICCI Ladies’ organized an interactive session with Hyderabad’s bahu and MP Poonam Mahajan recently. Her mother-in-law Mrs. BVP Rao, sister-in-law Madhumitha and niece Bhavna were also present among the audience. Addressing the gathering on “Multifaceted Women of Today” she said that she was proud to be a woman and is enjoying her new political life. The maiden event under the stewardship of Padma Rajgopal, Chairperson of FLO Hyderabad was well attended by over 200 members. As it was the first meeting of the year for the FLO Hyderabad Chapter, it was facilitated by well known senior broadcast journalist Maya Sharma from NDTV, Bangalore, who especially ew down for the meeting.

Sri Devi


Murali Krishna & Sri Latha

Mr & Mrs Vamshi

Mansi & Spoorthy Ishanee Sri Lakshmi


Vani Sudam

Venu & Parinika


Vishali Inani

Vandana Bajaj




Kavita Reddi, Sonali Sharma & Sheena Wadhawan

DESIGNER DIARIES Sheena Wadhawan showcased her fusion wear that was an amalgamation of Indian textiles and western cuts at the Park Hyatt Hyderabad. The soiree with the theme on the lines of a “Cream and Ivory Story” was put together by Sonali Sharma and Kavitha Reddi. The prêt show saw glam girls of the city turning up in their casual best. Ishita Singh, Shazia Bakil, Mamata and Rama, Sangeetha, Namita Singhvee, Sahiba, Sheetal and Sarah were some seen having a good time.

Jaya Baheti

Uma Baldwa

Hindhu Agarwal

Rashmi Prasad



A FRESH START Over the last 51 years, members of Deepshikha Mahila Club, have worked towards the social uplift of the society. This year, too, is no different as the club plans to continue doing their good work. To start the new tenure, a grand installation ceremony of the club was held at Taj Vivanta with the chief guests being Padmasree Dr.Sunita Krishnan and Anjum Babu Khan. The stylistas were spotted greeting one another, air kissing, checking out the designer outfits on display, bonding over coffee and snacks, and making small talk.

Pallavi Anvita


Payal Mitali Shah red | july 2016 | 22

Radhika Malani



Happy Five

Liposuction, Body recontouring surgeries, Post Bariatric Reconstruction, Breast augmentation/Reduction, Knee and Hip Joint replacements, Laparoscopic Hysterectomy and Surgery for fibroids and Infertility.


ivlife Hospitals has successfully finished five years in the industry. It stepped into the business when there was a severe lack of awareness and care for obesity in a scientific and proven manner. They have successfully worked on 7,000 patients and reduced more than 80,000 kg of excess weight in this past 5 years. As a part of their growth, they now have branches at Hyderabad, Vijayawada, Tirupati and Mumbai and a few more locations in the pipeline. The brand handles Nutrition, Lifestyle modifications, Physiotherapy, Psychology /Psychiatry, Medical management of excess weight, Non surgical treatments like Tripolar Thermo Therapy and Surgical methodology for Obesity and Diabetes (Gastric Balloon, Gastric Band, Gastric Sleeve, Gastric Bypass, Mini Gastric Bypass etc). LivLife is also known for surgeries for Hernia, Gall bladder, Appendix, Intestinal disorders, Breast surgery (lumps),

red | july 2016 | 24

They have a unique concept with their target being obesity and its related issues. Obesity causes many other ailments like Diabetes Type 2, Hypertension, Heart disease, stroke and certain cancers. Unlike appendicitis, gallbladder issues, obesity is not an acute issue and many times it is related to lifestyle. To manage Obesity, there is a need for a high end facility that deals with Obesity in multiple levels like Medical, Nutritional, life style modifications and finally Non surgical and surgical care. All these are under one roof in Livlife Hospitals. Livlife Hospital Plot No 729, Rd No 36, Jubilee Hills, Opposite Neerus, Aditya Enclave House, Hyderabad – 500033. Ph: 040 3088 8888









aving opened their doors to the city on June 11, Neeru’s Mix & Match in Himayat Nagar, is the fourth store under their new format of “House of Neeru’s”. The store is trendier, houses more urban ethnic wear and casual apparel unlike Neeru’s, which has more Indian wear.

The USP of this format is the signature line of the company, “Signature Neeru Kumar Collection” which is an urban ethnic wear line with vibrant prints, stylish cuts and fits, skirts, crop tops, long dresses etc. They keep young, trendy and casual clothes and the interior of these stores have also been designed keeping the same feel in mind, giving a more casual and fresh look.The fixtures are bronze coloured, have motif designed tiles, special colour corrected LED lights, chandeliers

and different wallpapers, they give the store a happy, vibrant feel. These stores enable customers to pick and move, to allow impulse buying and quick billing. “Neeru’s Mix & Match is a format for the young girls to look more ethnic chic and ladies to look more urban young, it’s a store for ages sixteen to sixties.”, shared Avnish Kumar, Director, Neeru’s, who believes that the store will make you enter your comfort zone, making you feel like it’s your personal wardrobe with the latest ethnic fashion, at a reasonable price tag. Timings: 10am - 10pm | Ph: 040 66668696


s l i a t e ’D

s r e l i a t



By Anahita Ahuja Shoot by Dinakar Pamu

ndia has the highest number of retail outlets in the world with a staggering number of more than 13 million of them. The retail sector is directly dependent on the growth of the economy, globalization and changing life styles which constantly happen over a period of time. The state capital, Hyderabad, has been ranked second best city in doing business in India in the year 2009 by the World Bank Group. Hyderabad is considered to be the most affordable city in the country because of the wide range of retailing services available here, which caters to all kinds of social and income sects of the population residing here. With the festive season round the corner, retail outlets come up with their new collections and special offers, to entice customers. Most

red | july 2016 | 26

shops in the twin cities offer sales at least twice a year, keeping the wedding and festive seasons in mind. It cannot be denied that some of them overdo it, resulting in an overkill of the entire purpose. From following the trends and keeping up with what’s in vogue, to working on their visual merchandising, every aspect is important to ensure the happiness of their clients. The city is ďŹ lled with various options for shoppers, but we handpicked some of them to understand what it is to not only own a store but also to run it successfully. We went around the city and spoke to the owners of stores that are by far some of the biggest and best known retail outlets to understand more about their policies, strategies and offers.

Avnish Kumar

Venu Rachakonda

Adi Bipin Kumar

Tejas & Harish Hindocha

Upasana Rajani


Jana Ramarao

Vipul Goel

T.Prasad Rao

Abhinav & Keshav Gupta red | july 2016 | 27



What is your store’s special policy? We always focus on customer's satisfaction. Our motto is to provide them the best available quality. We have a variety of collection, which gives them a wider range to choose from and we never compromise on anything. The festive season has just started – how are you preparing for it? All the stores around the city are going to offer various schemes and discounts during this season. So we are going to carefully plan our offers policy, instead of a straight sweep into discounts. We are done with our research on latest textiles and weaving by travelling to textile hubs like Benaras, Gujrat and many more towns to collect fabrics for our upcoming season. We are trying our best to keep our stuff as exclusive as possible. What are the special offers you have during this time? As for now we have flat 50% off on selected women's wear that too for a limited time. Those who approach us for their entire wedding couture will get great deal on accessories and more. What are the ad strategies you have adopted and why? Our ad strategies are limited. We engage in online marketing on a regular basis. Similarly, we find magazines as a good mode of advertisement because its reach is vast. What are the special arrangements you make during this time? We always concentrate on the deliverance of our premium quality products, it is our speciality. Our authentic designs are our USP, and hence that helps us survive competitions and we have personal touch with our loyal

customers and they trust us with every occasion of theirs. What is your prediction of sales? We think this time the sales will be 35% to 40% higher than last year. How does the online market affect store sales? Since our designs are handmade and custom-made online market does not go well with us. Our price range is on the higher side, our product is once in a lifetime wear, anybody will think twice before investing in such a deal. Your buying and success criteria... Our success criteria are our exclusivity and that both our studios are located in the main market area. They can easily cater to the market needs of both old and new city. Our garments are grand and woven and hand worked with due care by skilled weavers which makes it stands out in the crowd. What do you focus on - price, quality or service? All the three! It is very difficult for a body to work without one of the limb, and is the same for our business. The reason behind our growth is we give equal importance to price, quality and service.

red | july 2016 | 28

Tejas & Harish Hindocha



label that believes in working with glorious, magnificent and luxurious fabrics, with grandeur of rich and unique hues, Evolve is for all those who love fashion. CEOs Tejas and Harish Hindocha, have successfully managed to cope up with today's rising trends. Established in 2003, the brand has been relentlessly catering to varied requirements of their customers. The Hindochas have a unit with almost every mechanism used for forming a garment, resulting in the end product to stand to be antithetic than the usual bodega. Their aim is to embrace their clients unabashedly more as a guest, than as a patron. Here is their inspiring story about their brand.

What all you consider before introducing festive sales ? We look forward to more and more advertisement of our product so that it

spreads to all nooks and corners of the city and the potential buyers get to know the quality of service offered by us. Just mere discounts and money is not our criteria. Address: Evolve by Tejas & Harish Rd no. 4, Banjara Hills, Opp GVK Mall Ph. 040 23353317 Evolve The Fashion Studio K. S. Lane, Near HVS School, Above Rangoli Hotel, Kothi Ph. 040 40131177






Avnish Kumar

or a journey that began in 1979, Neeru’s has come a very long way. It started with a small shop that has grown into a chain of fashion stores, which is a hot favourite for the best saris, lehangas, ghagras, suits, mix & match, kids wear and fashion accessories. CMD Harish Kumar and Directors Neeru and Avnish Kumar have given it their all, making the brand an irresistible store for a clientele from all over India and NRIs. Avnish tells us more about their business module and success story.

What is your special policy? We always opt for the high street market. If we are going ahead with malls then we follow our policy for malls such as location, area who owns it and about the other brands which are occupied in it. The festive season has just started – how are you preparing for it? We all want to be best prepared for it. We focus on above the line of activities and along side we also promote it through customer relationship management. During this time, we launch our festive collection especially designed for the season. It is made keeping the demand in mind. What are the ad strategies you have adopted and why? The campaign is crafted, keeping the market trend and scenario in mind. However, marketing is a crucial for the success of any business and one needs to decide which customer to target. One needs to work out how to reach and win new customers and make sure that the existing customers are happy. Our ads are majorly focused on all

the target segments from the premium to the middle class. What are the special arrangements you make during this time? We work on our visual merchandising and try to have the best of the window display. Keeping the rise in clients in view, we keep ourselves above the head count in all our stores.

devices. True to you, online market is not much for ethnic wear brands. In this line, customers need to feel the fabric, colour, design and fit. What do you focus on - price, quality or service? All the three are equally important to us and all the components are interconnected.

What is your prediction of sales? This year 2016-17, we are expecting the market to be positive and jump in sale with the NRI & festive season round the corner. We are looking at least 30% jump in sale compared to the last year.

How different do you expect this sale compared to the last year? This year we are expecting good numbers, because Ramadan and NRI seasons are clubbed together. Followed by this is the much-awaited wedding season.

How does online market affect store sales? Consumers are asking for a 1:1 relationship with retailers with customized products, promotions. They also expect the same personalized relationship with the brand across every channel of interaction along the path to purchase – online, in-store or via their mobile

How many times a year is it good to offer discounts? We believe having it once a year is more than enough.

ORIO lls, EMP i S ' U ee H NEER 36, Jubil 033 o 0 Rd. N bad - 50 a r e d Hy




admavathi Cloths is yet another store in Hyderabad that has gained a good amount of popularity and fame with all its colourful designer bridal saris, half saris and lehengas. Located in Badichowdi, the store has something for everyone. Owner Sham Rao Adi and his son Bipin Kumar of the store that is known for its beautiful collection at affordable prices, talk to us about their business and the upcoming festive season.

The festive season has just started – how are you preparing for it? With the season picking up now, we too are gearing up. We have got quite a lot of new stock, with newer designs, keeping the trends in mind. The speciality is these are all at affordable prices. What are the special offers you have this time? We give the best to our clients for which, during this time, we give up to 30% off. What are the ad strategies you have adopted and why? The reach newspapers, magazine and theatres have is enormous, and hence we try and advertise in all these.

red | july 2016 | 30

What do you consider before introducing festive sales? It is important to keep up with what is in trend and we are no exception. We go according to what is selling well. In your opinion how many times a year is it a good idea to offer discounts? Introducing offers too often can liquefy the image of a brand. Having a promotional sale twice a year is good enough, we feel. .

How does online market affect your sales? The online market caters to those who are interested in readymade wear but not those who are interested in textiles. What do you focus on - price, quality or service? Retail outlet cannot ignore any of the above factors. However, if you have to pick, then the quality matters the most. What are the best days to shop with you or days you get record customers? Usually the weekends see a better turnout, when compared to the weekdays. If one needs to talk about the months, then the pre-Diwali time, around October is when it is at its peak.

Adi Bipin Kumar

What is your special policy? We believe in not only giving high quality to our customers but also in excellence in service. With the competition getting higher, it is very important for us to provide the best of what we have.

What are the special arrangements you make during this time? Display is a very important way to attract customers, and as much as you rely on your old clients, walk-ins are always needed. We usually do up the place with flowers, too, to add to the festive feel.

PADMAVATHI CLOTHS PVT LTD, 4-5-844-849,Sultan Bazar, Badichowdi, Hyderabad Ph: 040-24659988



unil Rajani started the firm Kanyaa Rajsons as a small outlet at Basheerbagh in 1991. Currently, it is being successfully managed by Dinesh and Ram Rajani, the brand has now become a 3-floored store that provides women’s wear and an entire range for kids wear. The Banjara Hills boutique, was launched in 2013 by Anita Rajani and has Upasna Rajani running the entire show of the store. It caters to all wedding and party requirements exclusively for women. We caught up with her to find out more about the business.

The festive season has just started – how are you preparing for it? We are serving this festive season the latest trendy designs as we believe that one should always carry her own style statement. To make this easy for all the women we have a collection of all trending outfits under one roof. What are the special offers you extend during this season? During this season we have special season's discount sales going on, which majorly focuses on customer’s benefit. We also have special gift coupons and offers on special purchases. What are the ad strategies you have adopted and why? We have started advertising with some helpful and user-friendly means – print media- magazines and newspapers. Social media promotions are the other best way to advertise as it has become a major way of pulling crowds. What are the special arrangements you make during this time? Frankly speaking, we do not focus on extra arrangements. No extra counters, no special deals. The entire focus is to maintain the best collection and

customer's benefit. What is your prediction of the sales? We are not expecting something really huge, but yes, hopefully double of what we do normally.


How does online market affect your sales? Online market, of course, does have a little effect on store sales. Customers get distracted from their routine shopping centres. But I feel that the online market is a temporary boom, especially for clothes as one should never buy them without checking them for fit and quality. What are your buying and success criteria? Our buying criteria depends on our sales and there is no particular success criteria. We want our clients to be content with our outfits and come back again to us. That is how I would define complete success. What do you focus on - price, quality or service? Retail means everything! There is not a single thing that can be avoided or neglected. One has to focus on everything, be it customer friendly prices to the best quality and service. How different do you expect this year’s sale compared to the last? Naturally, everybody has a positive attitude to increase sales and so do we. What are the best days to shop with you or days you get record customers? Best time to shop with us is the wedding season. You have a wedding in family or want to shop for your own wedding just come to Kanyaa Rajsons and be the best in crowd.

red | july 2016 | 32

Upasna Rajani

What is your special policy? We specialise in providing the best designer wear outfits in the twin cities at the best affordable prices.

What do you consider before introducing festive sales? We consider the customer flow, speed of product supply and newspaper advertising. How many times in a year is it a good idea to offer discounts? Twice a year is good enough to offer discounted sales.

Contact: KANYAA RAJSONS Banjara Hills Boutique: 9246872333 Road no 12, Banjara Hills, Opp Traffic Police ground. Basheerbagh: 9885515615





outh India Shopping Mall is a young, dynamic and vibrant brand that caters to the entire family. The company began its retail footprint with its first store at Kothapet after which Kukatpally, Ameerpet, Gachibowli, Vijayawada, Guntur, and Attapur followed. With plans to open outlets across major towns in Telangana and Andhra Pradesh, Directors Suresh Seerna, Abhinay Potti, Rakesh Tiruveedhula, and Keshav Tiruveedhula share their success story. assured when they shop with us and they like the shopping experience, which an online portal can't offer. What do you focus on - price, quality or service? I believe it is the combination of all the three factors. You can't sacrifice one for the other. They work in tandem to create your unique space in the market, so we keep a sharp focus on all the three factors. What are the best days to shop with you or days you get record customers? Weekends surely see a surge in sales. Sometimes, due to our offers, sales peak during weekdays too.

Brand Ambassadors. They connect with our target groups. Of course, we have ads through the media.

What are the special offers you give during this time? There are offers for the entire family where people can shop to their heart's content without having to worry about the bills. Combo deals and discounts up to 70% are the crowd pullers.

What is your prediction of sales? Looks like we will have a huge jump compared to last year!

What are the special arrangements you make during this time? The ambiance spells magic and The festive season has just started – charms the customers. Some innovative themes and visual how are you preparing for it? merchandize have been conceived The Aadi Kilo Sale is on. With special and executed. We also have deployed offers on the occasion of Ramzan are also lined up. The Kilo Sale with some extra manpower and have set up additional counters for a seamless amazing and unbelievable offers is sure to be a big hit with the customers. shopping experience.

How many times a year is it a good idea to offer discounts? They should be given judiciously as customers are flooded with offers, schemes by various brands. Customers should wait for your offers and then you have truly won their hearts. Our Aadi and anniversary sales are big hits.

How does online market affect your sales? Luckily for us, online market has not been able to make a dent. In fact, it is working the other way for us, as our What are the ad strategies strong presence in online is helping us SOUTH INDIA SHOPPING MALL you have adopted and why? getting footfalls due to crossWe have two leading stars from 8-3-389/2/A, Ameerpet Rd, Tollywood - Akhil and Samantha as our promotions. Our target group feels Ameerpet, Hyderabad- 500073

Abhinav & Keshav Gupta

What is your special policy? We want to offer cutting edge fashion at reasonable prices to make every shopping experience a special one for buyers. Our policy is to delight the customer, every time.

What do you consider before introducing festive sales? We look at a 360 degree approach to communication. The theme or the line of thought is translated into ATL, BTL, Outdoor, Radio, TV, Digital and In-Store.


.S.Brothers, which began as a single outlet in Koti in 1999, grew into a retail brand in textile and clothing market and became a major player having 14 showrooms with a turn over Rs. 650 cr in a decade. The founders of RS Brothers - Mr.S. Raja Mouli, Mr.P. Venkateshwarlu, Mr.P. Satyanarayana and Mr.T.Prasad Rao received the ‘Business Wizards – 2012’ award for their contribution to retail Industry. Read on more to know about their strategy for upcoming season.

The festive season has just started – how are you preparing for it? We geared up for the festive season, with offers that are simply out of this world. What are the special offers you have during this time? Everything is special about the offers. We are the trend-setters in offers and promotional activities in the retail industry. We created the KG Sale concept in the market which created sensation and everyone adopting the same now. The Aashadam KG Sale and Ramzan offers are on gear. What are the ad strategies you have adopted and why? Our pioneering KG sale took Hyderabad by

storm last year. We aim to replicate it. A TVC with senior actress Jaya Sudha is on air, with press-ads while the radio reinforces the message. What are the special arrangements you make during this time? We come up with innovative ideas that get the consumers attention as you know today in-store branding plays a pivotal role in garnering sales. How much does online marketing affect store sales? Our core target group prefers to shop offline. They want to be pampered in terms of range and personalized service. We don’t think online market will affect store sales. Your buying and success criteria? Retail is all about right sourcing, right price points and right vendors. We tick all boxes. What do you focus on - price, quality or service? Price, quality, service and if we may add, then customer retention. With a span of three decades in retail world, we realised that the customer retention has been the key to our success. It is nice to hear when people say that they have been shopping with us for generations. What are the best days to shop with you or the days you get record customers? We have footfalls right through the week, a spike on weekends. Our target group is varied, some travel from nearby districts to shop with us as well.

red | july 2016 | 34

P. Satyanarayana

T.Prasad Rao What all do you consider before you offer festive sales? We look at the marketplace and based on the research, we introduce sales. It is important to get the timing right. How many times a year is it a good to offer discounts? We are very customer-centric and we go that extra mile to give great value for money. We offer the best deals in town. We have three major promotions in a year, Aashadam KG Sale, being the biggest of them all.


What is your special policy? Our policy is inspired by what Mahatma Gandhi said, “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption to our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.”

R. S. BROTHERS Pavani Prestige, Ameerpet, Hyderabad, 500016

Venu Rachakonda






nit of the Manepally Group, Sri Krishna Silks is an 8 year-old brand with two stores in Hyderabad at General bazaar and Kukatpally. Known for the best quality and service, the brand is one of the first few stores to maintain silk mark quality products. Venu Rachakonda, Managing Director shares more about the brand and its exclusive collections.

What is your brand’s special policy? Our priority is to maintain quality products, exclusive varieties and reasonable prices. The festive season has just started – how are you preparing for it? We visit all the manufacturers all around the country and handpick exclusive products. We also visit our looms to check and keep a tab on the quality and personally sit with designers to create latest designs for the upcoming wedding and festive season. What are the special offers? For the Aashadam sale, we usually offer a wide range of products for sale with a flat 30%, 40% and 50% - we believe that our prices are cheaper than the kg sale products, too. During the festive time we provide Rs. 250 off on every purchase of Rs.2,000 and for bridal buys we offer a gold coin on the bridal set of saris. Ad strategies you have adopted? We believe in direct reach to the customers hence publish ads in magazines to showcase our products. We give special offers to regionally located customers near us and social media is another way. Above all, our customers come back to us time and again due to the quality products and service we provide. red | july 2016 | 36

Special arrangement for sale? We filled up all our stores with beautiful saris at the lowest prices. We have cracked many deals with the manufacturers to give the best prices to the customers. Increasing our staff to reach out to the customers, we have a special team who even bring stocks directly to the customers’ doorsteps. What is your prediction of sales? We cannot reveal the numbers but we expect good sales this wedding season. Take on online portal... Online markets are very nice to hear. We have a team to manage online sales for our website, as well as other online marketplaces. The drawback of this is that they are filled with lots of vendors who sell duplicate products. The current market place sales are low but we suggest our clients directly buy from our portal so that they get early responses on their enquiries and sales. Our website provides services like tailoring, surprise gifting and special bulk buy offers. What do you focus? Quality and latest trends have always been our priority, but there is always a tab on the price. We try to give our customers the best service. Expectations this year? This year we expect to give wedding products with the sale products

so it will work out to be a steal for all our wedding customers. What are the best days to shop ? It is always the best time to drop in to buy at our place but weekends and Mondays. Sales consideration? We usually try to bring in the latest collections, products according to the season, like festive and weddings. Discount frequency ? Only twice in a year, once between June and July and the other time from December and January. But we frequently try and keep special offers on festivals and other occasions, too, however these offers are only limited to our privilege card members.

Contact: SRI KRISHNA SILKS Head office: General Bazar, Secunderabad. Ph: 040 69990646 Branch: Before JNTU, main road, Kukatpally, Hyderabad. Ph: 040 65220646


F All

o r E t mAs


ne of the most admired brands in the states, Chandana Brothers has a strong presence with more than 3 decades of experience in the textile and jewellery industry. In addition to this core business, the group has in the recent past came in other areas such as in real estate and construction activities across different business entities. With 28 mega showrooms, it ranks number one in South India as a wholesaler and retailer of textiles. Managing Director, Jana Ramarao tells us more about this company that has a workforce of over 1,000 people.

What is your mall’s special policy? Our policy is to produce quality and variety at a very reasonable price for all age groups. The festive season has just started – how are you preparing for it? It is that time of the year when people get ready to shop. We have prepared well for it as the next four months will be quite full. What are the special offers you extend during this time? To attract customers and for their benefits, we are giving discounts up to 55%, flat 30% and also doing a 1+1 and 1+2 offer.

What are the ad strategies you have adopted and why? Apart from the sales, we have not adopted any strategies for marketing. We have a strong customer base that we have built in the past 30 years. What are the special arrangements you make during this time? We arrange special visual merchandising, increase our staff and also add some extra counters to provide a good shopping experience to the thronging crowds. What is your prediction of sales? Every year, we set the previous year as a benchmark and this year too, we hope that the sale will be better than last year. How does online market affect store sales? The online market is growing, but has not affected us and our sales as the customer likes to touch and feel the product before they purchase it. What are your buying and success criteria? To our advantage, we have a very good network of

Jana Ramarao suppliers and manufacturers. Our reach in the two states is quite large and adding to that, we have very competitive prices and quality when compared to the competitors. What are the best days to shop with you? During the festive days, everyday is quite packed, but weekends definitely are much busier. What all do you consider before introducing festive sales? We plan well in advance and before finalising anything, we certainly consult our sale experts. In your opinion how many times in a year is it good to offer sales? We have an annual sale once a year where we get better prices from suppliers. Thus we end up giving the best rates and discounts to our customers. This year, we expect 30% better footfalls.

Contact: CHANDANA BROTHERS Kamma Sangam Building, Ameerpet Ph: 23757027, 28 and 8885568631, 32



warna Kanchi, a renowned wedding shopping mall, has won the trust of innumerable customers with its uncompromising quality and wide range of saris, jewellery, readymade and dress material. It started with an aim to give best customer service and quality product at genuinely affordable prices. Managing Director Vipul Goel still strives for just that. Read on to understand his views about handling a business on this scale... Vipul Goel

GOLDEN OFFERS What is your mall’s special policy? We believe in promising value for money by maintaining outstanding quality products and we are proudly the only ‘no discount’ store in twin cities. We strive to provide uncompromised service due to which we have won great multitudes of customers across the state. Most importantly, we promise the lowest gold rate in India. The festive season has just startedhow are you preparing for it? We bring in fresh designs throughout the year. There isn’t any need to put in extra efforts during the festival seasons. What are the special offers you extend during this season? As our policy is special all round the year, we do not believe in offers. We offer the best 365 days a year. What are the ad strategies you have adopted and why? We have made our social presence through Facebook and have an official website too, to stay in constant touch with our customers and update them with details of fresh arrivals. We provide pure South Indian saris, handcrafted gold jewellery and exotic collection of kids wear and men’s wear for all auspicious occasions! What is your prediction of sales? The expectation is always of an

appreciation in sales. This year too we are looking forward for drastical increase our sales volume. There is a steady growth in trust our customers repose in us. We pledge to attain a flawless 100% customer satisfaction ratio. How does online market affect your sales? Online market does not affect us. The merchandise that we deal with are traditional ones, which are primarily chosen after physical touch and feel. Customers are particular about the look of the jewellery upon wearing, the way the sari enhances their beauty when draped and how well the apparels fit. The BIS and 916 Hallmark and Silkmark certifications add to the authenticity of our merchandise which the online vendors seldom provide. What are your buying and success criteria? Our strategy is to reduce cost through variety of measures and strategies, efficient logistics and distribution systems, small and medium vendors and manufacturers, procurement of stock in bulk, approaching manufacturers and job workers, thus eliminating middlemen and customized product mix at the store.

must to obtain the desired results. There are no shortcuts to success. To make a mark of your own, you need to put in extraordinary efforts. All that a customer looks forward to is affordable prices, good quality and service. We consider it our responsibility to deliver on all these. How different do you expect this year’s sale compared to the last year? We aim at boosted sales as we have been putting in dedicated efforts and constantly trying to improve on our shortcomings. We consider customer feedback as a major input to improve. What are the best days to shop with you or the days you get record customers. Each day as we never fall short of freshness, newness and richness. What all do you consider before introducing festive sales? We focus on latest trends as. We try to remain perfectly backed up by policies and procedures that are required to present to our customers a blend of fashion, style, fusion and design.

What do you focus on price, quality or service? A perfect blend of all these three crucial elements is a

Contact: SRI SWARNA KANCHI, Green Hills, Kothapet. Email: Ph: 040- 68888668, 040- 24032409



By Anahita Ahuja Shoot by Dinakar Pamu

he concept of drive-ins is another proof of Americanization, which has had an exponential inuence on us. The drive through is a very popular culture in the American fast food restaurants chains such as KFC and McDonald’s. The main objective is to unite people with different tastes under one roof and disappoint none. The traditional thought of just a drive-in with food stalls are now further developed by integrating entertainment and sports with food. Hyderabad took to this concept almost a year and a half ago and seems to have taken the entire city by storm. With close to a dozen or more drive-ins opening in the city, this culture is surely here to stay. We went around the city and spoke to the owners of some of the most popular ones to understand more about them and their businesses.




THE STREET red | july 2016 | 42





welve unique food brands introduced under one roof, located in the heart of the city - 36 Drive Inn Street, is one of the most sought after drive-ins in the city. Owned by M.Arjun Goud, the place houses brands like Enroute (by Consu), MOC (Mad Over Chat), Fish & Chips, Pita Stop, Junoon Shangri-la, Around South, Shake and Shack, Just Italian, Chinese Panda, Costa Ruchulu, Ice Berg and Coffee Affair.

options. The whole concept of sitting in your car, in whatever clothes you want to step out in and eat – is a sure shot hit. This comfort is missing in fine-dining. Brands Picking the brands we wanted wasn’t easy. We were sure that we wanted something different from what was already there at the other drive-ins. Our initial struggle was to create a whole new affair and to a great extent, we have succeeded.

M. Arjun Goud

Concept We wanted to come up with a drive-in that had a chilled out feel to it. The entire thing is done up in a very casual way with lit up trees and a small fountain in the middle. About the culture There is a huge population in Hyderabad and hence most of the good restaurants are very busy. That is why new concepts in this city do well. Drive-ins give you choice. They are big, open and run for long hours. There was no way a culture like this wouldn’t pick up and become a rage, knowing that Hyderabadis love new things and

Quality Control We have specialized chefs for each category of the menu and we even check the quality of food very frequently. Another way to manage quality is by the feedback, for which we take reviews from customers. It helps us improving our quality. The competition To our advantage, we are located at a very prominent place, have a huge parking | space and a very promising ambience. We consider ourselves our competitor because that way one doesn’t set one’s targets as a benchmark. However, it is nice to have others in the same field, giving you enough reason to work harder. Filtering crowd We have been lucky that till date we have not come across

Address 36 DRIVE INN STREET Plot No. 738, Road No. 37, Jubilee Hills, Hyderabad - 500033

any such security situations as we get a very decent crowd. But to be on the safe side, we have taken all the security measures that are needed at a place like our drive-in. Speciality We believe that everything at our drive-in is special and it makes us unique. Pros Every business has pros and cons and there really is no need to sit and mention all those, as they come as a package with any business. We hope to put in our best to deliver it to our customers, as nothing is more important than their satisfaction. Cons One positive thing that I would like say is that the people of all age groups can enjoy food as they drive into our premises.

he Stree


ith a tag line that reads “Park Play Eat” – The Street is the perfect drive-in for all those foodies who also love sports. It is owned by Rohit Madadi, Goutham Choudary, N.Jai Sreeram and Owais Patni – four likeminded and passionate people, who came together. Apart from the option of gaming, some of the outlets they have are WOFL, Mama Mia, Bademiyan Kababs, Dosa Place, Wingster, Frost Sticks.

brands and some approached us – and that is how one thing led to another. Quality control Most of the stalls are branded and have built their reputation on being known for their quality. We are uncompromising when it comes to quality. We also have some of the finest interiors and even apply quality checks frequently. So far, there isn’t a single complaint on food quality or cleanliness.

Owais Patni Concept All of us are big time food and sport lovers and that is why we decided to combine both of them. When we started working around it, it turned up to be the coolest thing to do and “The Street Drive-in” happened. We have 13 different food stalls with cricket, volleyball, football grounds – it is a first-ofits-kind in the city. Culture People like food be served quickly and who doesn't like various options? The food is served at your car and is pocket friendly – you can have a nice meal for around Rs.200-300. There was no way this culture wouldn’t have taken on. The brands When we came up with the idea, we decided that we would have nothing but the best food possible in Hyderabad. The hunt for the best brands for various cuisines began. We approached a few red | july 2016 | 44

Competition We don't compare ourselves with others as ours is one-of-a-kind and the first-of-its-kind in Hyderabad. We have sports and various food stalls, in fact some of the best in Hyderabad. Of course, the giant screen which is the biggest open air screen in the city. Coming to our ground, we have the best possible turf in the market, playing here will give you the feel of playing in a world class stadium. Filtering Crowd We have some really efficient security people and our staff is also well versed when it comes to helping people with parking their cars or taking their orders efficiently. We

haven't had a single untoward incident so far and that in itself says a lot. Uniqueness Our speciality is that we are the only place in the city where people of all age groups can come and no one feels out of the place. There is something or the other that keeps all age groups entertained. Pros The advantages would be that we can eat any kind of food that we want at any given time. (laugh) On a serious note, we get to meet different kinds of people in town and it keeps us busy at all times for all the good reasons. Cons The disadvantage would be that one is on his/her toes all the time as the working hours are long and one is never too busy or too free.

Address 100 Feet Road, Madhapur, First left from Meridian School, Hyderabad

G. Samrat Reddy


wned by G. Samrat Reddy and Vijay Raj and located near Durgam Cheruvu with 10 outlets, District Drive-in is a perfect stop over for all the food lovers in Madhapur. It is spacious and offers a wide range of food including Shawarma Talkies, Sham Dosas, Chinese Story, Raju Gari Biryani, The Grill Thrill, Dilli6, The Thickshake Factory, Palamuru Grill, Dimmys and What The Fruits.

Concept The idea was to create a one-stop destination for all the foodies with different cuisines under one roof. Culture Now people look for different varieties in food and hence the demand for drive-ins has increased. The concept is doing extremely well because it gives option for customers to relax in their own vehicles and pick their food. It’s for all those who do not necessarily want to dress up before getting out to grab a meal - drive-ins are the best picks because you can go there even in your pyjamas, without attracting attention. Brands Each outlet that we have, has been handpicked. We have been quite

selective while considering the brands, keeping the customers taste in mind. Quality control Quality is definitely the most important aspect, especially when one is in the food and beverage industry. We strive to maintain it. This gets us repeat customers. We also take feedback from clients to improve the food quality. Uniqueness Our USP is taste and quantity. That is why we have customers coming to us even though we never went for any publicity. It is all through word of mouth. We are fast and easy in serving the good food and dish out reasonably priced delicacies. Filtering crowd Security and filtering crowd are other very big aspects to maintain and run a place. Our staff is well organized to handle the crowds and we monitor every nook and corner since the place is under CCTV surveillance. We also have 24x7 security personnel. Competition The competition is really high

red | july 2016 | 46

so we try to be in sync with the customers’ requirements and put effort to reach up to their expectations by bringing different kinds of items. Speciality We keep experimenting with the choice of food since our place attracts all age groups. The location itself is quite attractive and with the lighting and vibrant feel that we have, it just makes it more attractive. We always surprise our clients with great choice of cuisines at a reasonable price. Pros The advantage is once we earn name for quality and taste, we will have a continuous customers’ inflow. Cons The disadvantage, however, is that there is a lot of backend process that goes on, to compete with the market. It requires a lot of patience as we deal with different brands. The maintenance too is quite a difficult task.

Address 1-89/3/1/21, Madhapur, Shikpet, Hyderabad, 500032

opened a few days ago,

but it has already become a favourite with the city. Ajmal Sanai owns the place while Shaista Sanai heads its operations. The brand has

Ajmal Sanai & Shaista Sanai



ocated on Road No.12,

Kabara Drive-in was

names like Alladin's Grill, Sugar, Flavours Of Telangana, Chaat and Juice Center, Al-Hamra, Grill House, Biryaniwala, Fat Monk, Hyderabadi Lazzat, Pietza Pizza, Chai Shai And Dosa Vosa, and Makers Of Milkshake, under it.

Concept We wanted to create something very eco-friendly, utilizing modified recycled shipping containers and our own creative designs give it the look and feel of the nautical world. Culture People of Hyderabad have moved away from the fine-dining and want more of a casual experience where they can ‘hang out’ with their family and friends listen to music, watching cricket/football matches on big screens, have a variety of cuisines to choose from and be seated in an open air low light ambiance. Quality control We encourage the customers to fill the feedback forms, hold surprise inspections in the kitchens for cleanliness. We taste the food from different outlets on a daily basis and have one to one meetings with outlet owners and strive to improve the quality and taste of food. Uniqueness Our vision was to be different from the beginning, different brands, different ambience and personal management. We are different because most of our outlets are new brands. We are the only drive-in that is based on a theme. Unlike us, most of the outlets are owned and run by the owners who are chefs themselves.

All owners and outlet owners are present on a daily basis being directly involved with customers, giving a personal touch to the place. We serve special dishes and not just general food. We are also the only pet friendly drive-in. We host birthday and kitty parties where you can reserve the whole cabin for your guests.

no support from officials to run it till late night. We have seating and drive-in customers so we are compelled to be on our toes. Cons Offering high quality food at reasonable prices is a challenge.

Special services We serve special food, from wood fired pizza, authentic kababs, Arabic mandi, nahari paya, ice-cream rolls, kubani ka meetha in a jar, not seen anywhere else in the city, everything is different so Kabara Drive-in becomes unique by itself. Filtering crowd We have security guards at both gates and a bouncer to meet contingencies. The Banjara Hills police are taking regular rounds and watching over us. First preference is given to families. Competition Competition is healthy. It goads us to do better, keeping us on our toes and raising our standards for food. I want people to know that our prices are reasonable compared to others because we want our customers to come to us repeatedly. Pros Our business thrives after sunset till late night, we have a great response but

Address: Plot no. 56/1, Park Avenue Street, Agarson Chowk, Road No. 12, Hyderabad, Telangana - 500034



pacious, open and with ample seating space – Suburb Drive-in definitely is one of the prettiest that we have in Hyderabad. Owned by Ajay Manthena, Ashrit Rohit, Sunil Kumar and Varun Vemulapally, this place is a must visit to find brands like Bobo 2, Chaat Concepts The Thickshake Factory, Big Burrp, Shaolin wok,, Desi Darbar, Little Idli, Konaseema and Shawarma Talkies under one roof.

Concept Coming up with something that wasn’t already there wasn’t simple and we knew we wanted to do something which was more gentle than the others. The idea was to create a drive-in with a quiet ambience, away from the city and that is what we worked upon. Thankfully for us, it all worked out to be the way we wanted. Culture Today’s generation likes to be spoilt for choice – whether it is about picking a store at malls or cuisine at a drive-in. It is a new concept for everyone and it is doing well because it offers various options at one place. Not only is it convenient but also fast – so it works for most. You can come down with your grandmother, father, sister and child – and have something different for each. It is the perfect pick for those who want a little bit of the best together.

Brands We were quite particular about the brands we brought on board. We handpicked each of them to put the entire thing together. Quality Control As we know how important quality is, we make sure all the kitchens run with food safety standards. We have regular checks to assure the material and kitchens are kept in good hygiene. Competition Our ambience differentiates us from others. It is quiet with a lot of open spaces. But having said that, we believe that healthy competition is good for any business. It not only shows us areas to improve ourselves but also provides us with enough reasons to better our customer service. Filtering crowd It hasn’t been too much of an issue so far but we have enough people to ensure the security and comfort of our guests. Speciality We leave that for you to come and experience for yourself. Spelling it out will take away element of surprise from it. Without naming one particular we are known for our breakfast, burgers, Chinese, fast food, Indian/Pakistani, Italian,

red | july 2016 | 48

Varun Vemulapally Mexican, pizzas and sandwiches! Pros Every business comes with its advantages and disadvantages, but it is about ensuring that the advantages are more than the disadvantages. Like any food business, this too, is lucrative if you are able to provide what your customers want. And if you manage to deliver that much, then it all works in one’s favour. Cons Working around quality, service and security together, isn’t easy, especially when you need to keep the place open till late nights. It is certainly a hassle at times.

Address Plot # 2 and 3, Green Hills Road, Behind BP Petrol Bunk, Moosapet, Hyderabad 500018

Kamal Reddy Vijay Anand

Balu Chowdary, Tirumal Reddy, Vishnu & Swapna Kumar Swapna Kumar



sWAPnA’s sPlEnDID soIrEE It was helluva Saturday, when Swapna Kumar Yenuga, Executive Director, Big C Mobiles Pvt.Ltd hosted a grand bash. The occasion was his birthday and he ensured everything about the soiree be a lavish affair. Hosted at The Moonshine Project, the evening saw a free flow of exotic drinks and scrumptious spread of continental edibles. Guests were seen enjoying the evening dancing to the tunes belted by DJ. Balu Chowdary, CMD, Big C, Vishnu Induri, Founder & MD, CCL, Niroop Reddy, architect were prominently present.


Suresh Serena Raghu

Rishi, Swapna Kumar, Vijay & Sumanth Balaji Reddy, Subash, Swapna Kumar, Niroop Reddy & Vinay Reddy

Goutham Reddy



red | july 2016 | 50

Ramana Kumar

Namrata & Ritesh

Manoj & Kavitha

Mitali & Amresh

Jitin & Rashleen Sanjay & Neha

Priyanka & Sahil Gulati

Rock and Roll! Sundays are meant to be spent with your close ones, doing all the things one likes doing and Priyanka and Sahil Gulati, along with their friends did just that. The couple hosted a fun kitty brunch at N-Grill recently. Guests turned up in bright colours, following the dress code and were seen indulging in some karaoke. Good food and a whole lot of chitter-chatter was what the afternoon was all about. Shipra Gandhi, Deepika Agarwal, Amrish Shah, Neha Palan, Rashleen Bajaj and Neha Chhabra were some captured in best of moods.

Shubra & Vedant

Neha & Amar Shipra & Vicky

Nidha & Fayaz

Iftar @ Sultan Ul Uloom

Nadendla Bhaskar Esa Mohammad Aref

Dawat-e-Iftar hosted by Zafar Javeed and Khan Lateef M.Khan and was a lavish affair that saw many politicos and socialites show up at their college, Sultan-Ul-Uloom. Aamer Javeed, assisted his father in playing the perfect host and was seen welcoming the guests. After they broke the fast with fruits and dates, they were treated to delicious chicken and mutton biryani and sumptuous desserts like kheer and gajar ka halwa. Laila Khan, Kavitha Reddy and ParvathiReddy were seen taking selfies together.

M. Khan Lateef & Jafar Javeed

Geetha Reddy

Uttam red | july 2016 | 51

h c t o n p o t


red | july 2016 | 52


By Pou

bhi’s for Sura lds good o o h ly it in r w h n erta daughte .” This c ts ir n e . re th a p t lm tha in fi s their thought success secret to n f a o o ti re t a a le in in c n d pinna ly by f imag “childre ch the age pure a tretch o g t is said s re n u o ld o n y u e wo at a m. H r who in industry t heights od drea a o h re lm d g fi parents, il d h e e c v th a and hie on with ng was rabhi ac r school connecti her, acti ctor, Su uring he a r d r o a p ie F ll . m te n ra s o m mil ov icati ok to -turnedak in a Ta and ded n she to e re h b rk r A novice t o w la w rs y u ll fi c r a rd casu ot he pecta lent, ha d- she g d rather of her s o e s g rt f lk of her ta o ta ta s d i n ra ha rabh to came ck or the tory. Su exposure estiny, lu was his d t s it ll re a e C th ays. year and ctress. college d her first nfident a o d c e h a is to n l gir as she fi rry-eyed om a sta fr y e rn jou

in rush S


e c i v o n m o Fr a



What made you join Tollywood and not Bollywood? it is a natural switch and choice. After my first film, I received calls from Tollywood as well. The South film industry has always been my first preference.

Did training with Barry Johns help you? I joined the famous Imago Acting School. I used to take part in various workshops and plays organized by Barry Johns. They helped me polish my acting skills and develop interest in films.

Was it tough getting into the film industry? Since childhood, acting has been my dream. Getting into movies is a coincidence or pure luck. Honestly speaking, I had no clue or inclination of what I was getting into and how vast the industry was.

What was your reaction to the offerIvan Veramanthiri featuring Vikram Prabhu? I was overwhelmed with joy as I didn’t anticipate success in the very first audition. I am glad that I debuted with that movie.

When did you start acting? I come from a non-filmy family. I was born in Maharashtra and brought up in Delhi. Being the only child, my parents gave me freedom to pursue my dreams. I developed keen interest in movies at a very early age. I started acting when I was in the second year of college, when I got my first break, for a Tamil movie.


How was it working with Sundeep Kishan, your co-star in Beeruva? Working with him was amazing. We met in Chennai when we were shooting for

Any interesting incidents on the sets of Beeruva? Beeruva was my first movie. We had a tight schedule because majority of songs were shot in Araku during winters. I visited the place for the first time. We were made to get up at one or two in the morning, taken to the locations and shoot. It was a new experience for me getting up this early and performing in bone chilling temperatures, something I would remember all my life.

Your experience of sharing the screen with Dhanush.. Dhanush is a really good actor. He is highly energetic and you can learn a lot from him. Velaiilla Pattadhari, gave me this great opportunity. Working with him was a dream come true.


red | july 2016 | 53

How did you bag Attack? How did you prepare for it? It is a very different film. My character in the film undergoes many jolts and mental trauma and the film has a lot of violence. Noticing my innocence and screen presence, Mr. Ram Gopal Verma considered me for the film. I had hardly any scope to prepare for it as everything was spontaneous on the sets. It was a big learning experience.

What do you prefer acting in Tamil or Telugu? I prefer both, provided the film offers a good script, role and character.

Your dream actors and directors in Tollywood.. I love to work with Mr.S.S.Rajmouli. Coming to actors, I have a very long list but I mainly want to act with Mahesh Babu, Prabhas, Ram Charan, Pavan Kalyan and Jr.NTR.

Who have been your favorite co-stars and directors? Why? All my co-stars and directors have been my favourites. But if you insist, I would choose Merlapaka Gandhi, Director of Express Raja and Mr.Mohan Krishna Indraganti, Director of Gentleman. Coming to co-stars Sandeep Kishan, Nani and Sarvanand are my favorites.

a Tamil movie which unfortunately didn’t happen. Later, he invited me to Hyderabad for audition for Beeruva and it became my Telugu debut with him. I am looking forward to working with him again.

red | july 2016 | 54

How was it working with Ram Gopal Verma? Working with him was fantastic. I grew up watching his films and with a desire to work with him. He is very passionate about films. Watching him working on the sets has been a very inspiring and learning experience.

Location: Photriya Studios | Photographer: Photriya Venky Make up & Hair: Chitra Maudgil, Bridal & Celebrity artiste Production Assistant: P. Arjun


ONE LINERS: If not acting… Holding a bachelors degree in Arts and Painting, I would have been either a painter or a singer.

What are your upcoming movies? I haven’t signed any films yet. But I yearn to take up roles with good substance. I am game for movies with good storylines and scripts.

Would love to hang out in Hyderabad.

On getting hitched No plans of marriage yet.

Turn offs in men When they get too nosy, dominating and interfering.

Turn ons in men Their height, charm, personality and good nature

Crush in the industry My first crush was Hritik Roshan, when I was in 6th grade.

Free time is for For playing piano or pursuing my hobbies.

Most preferred roles The ones with a slight tinge of glamour and substance in equal proportion.

Most memorable day I can never forget the overwhelming and heartwarming response I received from the audience during a film promotion in Vijaywada. It stays etched on my mind.

Any plans for films outside Tollywood? Right now my focus is on Tollywood, but I would love to do multilingual films as well.

How did Gentleman happen? Nani was the one who suggested my name for the film and he messaged my photos to Mohan Krishna Indraganti. I got the role.

Message to fans I would thank them for being such a loving audience and appreciating my work. I look forward to take up more challenging roles.

Being on red cover I am very excited to be on the red cover as it is a very reputed magazine

You get three wishes I wish to be remembered for my good work, travel the world but above all, be happy

You get an opportunity to slap somebody No one (as of now)!

You get the power to become invisible for a day Travel to any country I want without being seen.

You get a cheque of one billion dollars and have 24 hours to spend Start travelling, buy myself a house and donate the rest to charity.

You find yourself stranded on an island without any connectivity? I would stay there forever admiring the silence and the beauty.

What if…… One day you wake up as a man? Trimming my beard and going for a haircut would be my first priority.




Ph: 0891-6566999, 99899 56666. | E-mail:

#49-53-7/13, Sampada Galaxy, 2nd Floor, B.S. Layout, Seethammadhara, Visakhapatnam-13.




urabhi Surab


red | july 2016 | 56

Explain your steps towards cinema? Jerry Buss who was launching World Team Tennis in America with Billie Jean King brought me here to play for LA. In 1978, Chris Evert, Illie Nastase, my brother Vijay and I won the World Team Tennis championships. I drove around to Warner Brothers, Paramount and Disney and knew this was what I wanted to do and in 1980, I turned to cinemas.

Explain your steps towards cinema? Jerry Buss who was launching World Team Tennis in America with Billie Jean King brought me here to play for LA. In 1978, Chris Evert, Illie Nastase, my brother Vijay and I won the World Team Tennis championships. I drove around Warner Brothers, Paramount and Disney and knew this was what I wanted to do and in 1980, I turned to cinemas.

By Asjad Nazir


ollywood is now welcoming South Asians, but the man who opened the doors for that was Ashok Amritraj. The ace tennis player-turned-movie mogul blazed a trail and shattered glass ceilings in the heart of Hollywood. With over 100 movies to his credit and revenues in excess of two billion dollars, he is the most successful Indian movie producer of all time.

Do you recall your first connection to cinema? As a child I watched The Sound of Music 34 times. I recall that whenever I watched a movie from Universal Studios, there would be a sign at the end saying, ‘When you're in Southern California visit Universal Studios’. I dreamed of that one day. However, tennis was the family business, so I followed my brothers into Wimbledon.


Is there any one film that is close to your heart? Double Impact because it was my first major success. I enjoyed Premonition with Sandy Bullock. Then there is Bringing Down The House with Steve Martin. Bandits with Bruce Willis, Ghost Rider with Nick Cage,

How do you look back at your cinematic journey? It's been 35 years! I am on my 115th film with grosses of over $2 billion. I wanted to make a couple of movies in Hollywood, but it has been a wonderful journey of 30 years.

It wasn’t easy, was it? For the next five years I would wonder what I had done. Why didn't I stay, playing tennis? I learned to develop screenplays and loved the process; however I couldn't get a movie made. At that time Indians or Asians weren’t even mentioned in the entertainment field. In 1984, I met a limo driver who was an aspiring actor who didn’t speak English well. He came to me after sending an 8x10 photograph. We tried to get a movie made but were unsuccessful. Many years later in 1990, at the Cannes Film Festival, the same man came up to me and said, “Ashok, out of the 800 snaps I sent out, you were the only guy who called me and we must make a film together”. Jean-Claude Van Damme and I made a movie Double Impact which became a huge hit.

Are you a very hands-on producer? Yes! From the day I get involved in developing a screenplay to the date the movie is released. Everybody else comes and goes including the director, composer, cast, crew and so on. I am particularly involved today in the post-production process because in our digital, VFX-driven

How do you decide which films to make? Tastes change as you grow up and the reasons for making movies change as well. Audiences have changed dramatically. I start with my gut and need to fall in love with the screenplay. Projects come in from our creative executives around the world. When I read a script, I first need to be intrigued by the characters and emotional content of the piece.

You have also done smaller meaningful films? I gravitate more towards mainstream commercial films, but I enjoy making smaller films where I love the scripts like Shopgirl, which Steve Martin wrote. Then there is Moonlight Mile with Jake Gyllenhaal, Susan Sarandon and Dustin Hoffman. Most recently it was 99 Homes with Andrew Garfield.

and 99 Homes with Andrew Garfield are others that certainly bring back great memories.

Any major unfulfilled ambitions? I am in a position to work with people who enjoy working. Perhaps, if there is one person I would like to work with, it’s probably Meryl Streep.

But you are the Godfather? Yes, but it is nice to see the younger generation making their way in Hollywood. I do feel really great that I was able to come here in those early days and build that bridge and break down barriers.

It must give you great satisfaction that Indian stars like Priyanka and Irrfan are doing so well in Hollywood? It gives me a lot of satisfaction and great pleasure. Chinese actors like Jackie Chan, Jet Li and Chow Yun-Fat started to make their way in Hollywood earlier. Now the new generation of Indian actors are striving to make it a more globalized industry.

world, the movies are made in post. If the sun is not shining we can put the sun in. I am one of the few producers who is involved in every cut of the film.

red | july 2016 | 57

Finally, why do you love cinema? I think it is something that is inbuilt. Cinema sort of consumes your life 24/7. You shouldn’t do it to become famous. I told my daughter to look at the great classics. You've got to watch the work of great directors like Frank Capra and Alfred Hitchcock. I love the idea of creating something out of nothing that ends up inuencing millions. This is a huge responsibility and at once very intoxicating, but ultimately you have to love the process.

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Lucky for you: 15, Yellow

(April 20‐ May 22) You will feel confident as it is quite a promising and positive stage. Even if your work creates a few problems, under no circumstances it will come to a standstill. Focus on significant moments. Love life will undergo some changes, but they will be far from fundamental. You may find your soul mate. Look at yourself honestly and impartially. If you are unhappy about something, fix it and stop crying about your own incompetence and wallowing in self‐pity.


Lucky for you: 17, Green

It is an exclusively positive stage. You will have an unending supply of energy. Yet, you should not grab everything that comes your way, otherwise you will accomplish nothing. Your strength is large, but not unending. There are things that are really necessary and then there are things that can be put away until later. On the love front, your relationship will come to harmony though there could be some minor hassles. Plan some exceptional event because its result is likely to change your life.

(March 21‐ April 19)



(Aug 23‐ Sep 22) You may go through a rough patch, during which your sensory‐emotional sphere will play the main role, with all the other aspects of life being moved to the sidelines. Probability of breaking up with your second half is extremely high. Your feelings, emotions, intuition and passion will play a key role here. Your finances will be on your side. Time is positive, though ambiguous. At work you may find yourself between colleagues and management. Don’t even try to please both sides.

Lucky for you; 18, Orange


(July 21‐ Aug 22) You may face some challenges in your life journey, especially on the sensory‐emotional level. There is even a chance of a strong and total depression. To avoid this, control your own desires. You will be stable at work. You will have epic victories, which will be associated with minor problems that are solvable. You will have to try a little bit harder in love life. Be warm and candid with your partner. Lucky for you: 16, Magenta


(May 23‐ June 20) You feel great, though the scene is devoid of patrons. It is a very positive time. At work, you are encouraged to move in the set direction. You will encounter a lot of situations where external circumstances and even opinions of those who you blindly trust radically contradict your actions. Stay alert. You'll have to slow down the pace of your work a little so that you can reflect on the events happening around you. Love life will bring positive events.

Lucky for you: 20, Blue


(June 21‐ July 20) Success is awaiting you in all possible directions. The dynamics of the coming days is amazing. You'll have enough strength and time for several projects and will be excellent at multitasking. If you run your own business, try to allocate the duties and the workload among your employees. If you are an employee, then do not give up your own initiatives and ideas. Your love life will be bright. This does not mean that it's time for you to radically change your life.

Lucky for you: 23, Red

Lucky for you: 16, Sea green

(Oct 23‐ Nov 21) At work you will face dilemmas and challenges, though there is nothing life‐threatening. Be vigilant in dealing with your colleagues or business partners. Love life will sparkle with new colours. There will be many changes going on. Do your best to maintain the sobriety. You are honest and fair and now you will face a great chance to make most of these traits. The situation is, for sure, not the simplest, but it is manageable. You won’t experience problems overcoming any obstacles.


Lucky for you: 19, Mauve

(Sep 23‐ Oct 22) The working and financial side will be as stable as never before. Yet don’t lose your vigilance, even when things turn out the way you want them to. In relations with your colleagues, stay unbiased. In love life, things will be somewhat different. A sharp and curious mind is more important than vivid feelings. In relationships with your loved ones, refrain from making sudden movements, but still stand your ground.


(Dec 21‐ Jan 20) It will be a stable and quiet time when you won’t have to work to the bone to get the desired results. Your working moments will be on a slow pace. If you are the boss don’t put too much pressure on your subordinates and be loyal and democratic. This will only raise your authority. If you are an employee, don’t plan any holiday. You need to be in the workplace. There will not be any significant developments in love life.

Lucky for you: 17, Black



Lucky for you: 9, Indigo

(Feb 18 –Mar 20) You are confident in all areas. Your spiritual world will blossom. There won’t be any exceptional situations awaiting you at work place. Your business will enter the road of steady, methodical and consistent progress. Do not rely too much on your subordinates. Be more vigilant than usual. Love life: this is a successful period for making life‐changing decisions. Don’t doubt your abilities and the aspirations of your "second half.


(Jan 21‐ Feb 18) You will face difficult situations. But failure in one area will necessarily entail success in the other. Concentrate on key points. In love life, you will be confident. Control your aggressiveness and keep quiet, if you fail to find clear‐cut arguments. In the course of time people will realize that they were wrong and will definitely apologize to you. The stars are on your side. Don’t lower yourself to prejudices; follow your personal principles and values.

Lucky for you: 24, Pink


(Nov 22 –Dec 20) You will go through a lot of interesting events and you will safely solve all the challenging situations. You will find yourself in favourable situation. In working sphere it will be a really successful and bright time. Circumstances will be positive, but not in every aspect, so don’t count too much on good. Love life does not herald serious problems. Yet some ambiguous situations might still occur. You need to act methodically, without direct confrontation.

Lucky for you: 25, Brown

red | july 2016 | 61

red | july 2016 | 62

another fresh column- Wheels

of this genre on a silver platter in yet

delectable fares. We serve information

street smart vans that dish out

drive-ins of Hyderabad are Vizag’s

Complementing the sophisticated

energy as we strove to capture her

our new segment Drive.

peers and parents with her acting

walked a long way. She surprises her

From modelling to films, she has

our cover and columns of Haute.

camera. Yes, vivacious Surabhi adorns

spirit, besides her beauty in the

We witnessed her enthusiasm and

on to the map of style.

impressed the visitors and put the city

standard and sophistication that

was not the volume of the expo but its

which showcased premium brands. It

hosted The Indian Luxury Expo (TILE),

It is heartening to note that Vizag

run for a cause.

only rise to the occasion but also can

the sea. Vizagites proved that they not

compared them to vibrant waves in

Complimenting the participants, he

Chief Minister Chandrababu Naidu.

flagged off by none other than

2016 on 2nd July 2016, which was

took part in Vizag Steel Bay Marathon

be believed when nearly 7,000 runners

Bonhomie on Beach Road was seen to

Chandra Mouli Tippala, Publisher


this edition absolutely special. Happy

The above mentioned highlights make

story, find in Scope

also are billed on par with them. His

with their western counterparts but

their ilk not only work cheek by jowl

Chorpa, Om Puri, Irrfan and many of

to him, today Aishwarya Rai, Priyanka

Hollywood to South Asians. Thanks

the most unyielding doors of

passion for the celluloid. He opened

arenas, his grew up with all consuming

shift. Though he excelled in both the

Ashok Amritraj has made a great

From Tennis to Hollywood films,

she does it.

connected to films. We find out how

background which is no way

acumen as she comes from a


they are faring and sketch them on

spots in Hyderabad to find out how

sports. We drove in to some selected

their menus with entertainment and

customers, some jaunts are spicing up

privacy of their vehicles. To entice

be served, sitting in the comfort and

best in the wardrobe. They expect to

without having to reach out for their

now look for going out for a bite,

Fine dining seems to be passé. People

situation in our main Feature

a crime. We look into this win-win

that missing a sale is nothing short of

price. Most of us are given to think

selling fresh merchandise for fair

about clearance of old stock, but

in unison, vouch that the sale is not

kept their cash boxes jingling. They,

customers feel profited, even as they

out how they were making their

tycoons across both the cities to find

Ashadham sale. We met a few textile

businessmen are ushering in the

This seems to be the spirit with which




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