All charged up Launching the Australian Made logo Off the back of our 40th Anniversary in 2019, the year 2020 is a continuing celebration of Australian manufacturing and Australian made products. REDARC has partnered with the official Australian Made Campaign and adopted the iconic Australian Made and Owned logo. On the 27th of February, REDARC officially launched the Australian Made logo with speeches and a morning tea celebration at our Lonsdale facility. Special guest, Ben Lazzaro, Chief Executive of the Australian Made Campaign welcomed REDARC to the Australian Made community saying, “It’s fantastic that REDARC has chosen to celebrate its Australian credentials by carrying the trusted Australian Made logo on its products.” “While REDARC is making a powerful statement about its product offering, it is also demonstrating its commitment to promoting local manufacturing and its support of the local electronic products industry.”
The time is right REDARC Managing Director, Anthony Kittel said, “With a growing export portfolio, the time was right to bring more attention to our Australian made products because we believe that ‘Australian made’ is a point of competitive advantage. We know that fellow Australians also feel strongly about supporting local industry and using the Australian Made logo is the easiest way for customers to identify these products.”
Australian Made and tested for Australia’s harshest conditions “When a product is known to be made in Australia, there is an immediate connection to higher quality standards,” Anthony said. To ensure that quality remains REDARC’s hallmark, our products are built and tested for Australia’s harsh conditions. REDARC’s stateof-the-art manufacturing and testing capability coupled with continuous improvement processes, means products benefit from an ever-increasing level of durability.
Growing export business In export markets, the Australian Made logo makes the ‘Australian connection’ instantly and clearly, providing recognisable thirdparty accreditation and delivers confidence to consumers. REDARC is currently taking our domestically proven products to relevant export markets including North America (USA, Canada, Mexico), UK and Europe, New Zealand, the Middle East, South Korea and South Africa. Anthony said, “Australian Made is a strength that we place front and centre in our communications, and the logo is a brilliant tool that reinforces this message visually.” The Australian Made logo will make its debut on many of REDARC’s popular products including our range of Tow-Pro Electric Trailer Brake Controllers, BCDC In-vehicle Battery Chargers, Battery Managements Systems such as The Manager series, the recently launched Total Vehicle Management System RedVision, safety products such as the Truck Roll Over Sensor and Battery Master Isolation Switch and many more. For more details visit redarc.com.au/australianmade
AUTUMN
2020
In this issue... Officially launching REDARC Defence Systems REDARC releases third generation Manager30 Celebrating $40,000 worth of donations
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