CINELEASE REBEL CASE STUDY
INTRO
Since beginning our partnership with Cinelease and Cinelease Studios, REBEL Media & Marketing (REBEL) has worked closely with the brand to shape and elevate its presence in the film and entertainment industry. From the start of our partnership in February of 2018, our collaboration has centered on telling the Cinelease story through refined marketing materials, media production, a cohesive digital presence, dynamic social media posting, and strategic media placements.
This case study highlights the depth and longevity of REBEL’s relationship with Cinelease, showcasing the broad range of services and consistent creative support we’ve provided over the years. Through storytelling, brand alignment, and thoughtful execution, REBEL has helped Cinelease maintain its reputation as a trusted production partner while expanding awareness of its footprint across North America.
As Cinelease continues to grow, this report reflects how REBEL operates not just as a vendor, but as a true creative partner, committed to supporting the brand’s evolving vision and continued success in an everchanging film and entertainment landscape.
Key Successes
• Trusted partner for over 7 years
• Kickoff and support of Cinelease Studios branding and strategy
• Developed all internal and external marketing touchpoints
• Ongoing management of social media presence
• Provided media production coverage across the United States and Canada
Success by the #’s
Years as partners
5
Websites developed
32,250
Website visitors per year
37,000 15+
Social media followers
Events supported
Videos created
Media shoots completed
Creative designs developed
73 20+ 1,000+ 231
Swag orders completed
REBEL Services
To understand the extent of REBEL’s relationship as a trusted marketing & media partner of Cinelease, it’s important to explore the suite of services REBEL offers. As a full service agency we support clients like Cinelease in the following areas:
Administrative & Marketing Support
Providing ongoing project management and facilitating continuity to keep initiatives running smoothly between company divisions and with vendors/third-parties.
Creative Design
Developing elevated, eye-catching graphics and branding materials to enhance Cinelease’s visual identity across all platforms and audiences.
Photography & Videography
Capturing high-quality visuals that showcase Cinelease’s teams, locations, products, services, events, and more.
Website Design, Support & Content Updates
Ensuring Cinelease’s websites remain current, user-friendly, and optimized for both visitors and search engines.
Social Media Management
Overseeing content creation, scheduling, engagement, and community management across Instagram and LinkedIn platforms for Cinelease, Cinelease Studios, and Cinelease Studios - Three Ring.
Print/Swag
REBEL has helped support Cinelease and Cinelease Studios through swag, ranging from staff apparel to production “thank yous” to memorabilia for high-visibility events including the Annual ASC Awards.
Event Support
Assistance in event planning and on-site support for events ranging in scale from industry-specific events, to groundbreakings gaining coverage in publications like Variety.
Through these integrated services, REBEL has helped Cinelease maintain and grow its reputation as a trusted vendor in the industry.
Takeover of Cinelease website
Initial steps of developing Cinelease marketing
collateral Social media management
Cinelease Studios Brand Development
Initial steps of developing Cinelease Studios marketing collateral First media shoots and production
LightReading
Establishment of Light Reading (annual company-wide magazine)
Collateral development supporting for COVID initiatives
Design & Completion of Cinelease Studios
Welcome Brochure
Media coverage of Cinelease Studios - Caven Point Grand Opening
Design & Placement of Variety ad for Cinelease Studios - Caven Point
Major Accomplishments
REBEL as a Marketing Partner
REBEL Media & Marketing acts as a true extension of the Cinelease team, aligning seamlessly with their goals and priorities. Our relationship is built on trust and collaboration allowing us to be both proactive in planning for the future and responsive to all needs and requests. By identifying opportunities for improvement and confronting challenges before they happen, we ensure that Cinelease’s marketing efforts move seamlessly with maximum efficiency.
Website Rebuild/Updates
REBEL built five websites for Cinelease and its partners, crafting each one with the best user experience top of mind, following SEO best practices, and giving each a fresh look and feel, whether it was an upgrade or built from the ground up. As these websites serve as the company’s digital “home,” it’s especially important to make a strong, positive impression of the brand.
cinelease.com
cineleasestudios.com
njfilmexpo.com
screenalliancenj.com
lrx-lighting.com
Major Accomplishments
Design
REBEL’s design work for Cinelease stays true to brand standards while bringing creativity to every project. Whether it’s a polished presentation, or a quirky holiday-themed trinket, every Cinelease design is created to be memorable.
• Logo Design
• Proposal Presentation Documents
• Light Reading Newsletter
• InFocus - Media Newsletter
• Swag
• Pop Up Banners
• Sponsorship Ads
• Sitemaps/One Sheets
• Welcome Brochure
• Stage Availability & Specs
• Social Post Graphics
• Trade Show Materials
Major Accomplishments
Sales Support
REBEL provides sales support by developing customized proposals and marketing materials for new business opportunities. Our team works closely with Cinelease’s sales team and executives to craft content that clearly communicates Cinelease’s value and partnership benefits. With the ability to turn projects around quickly, we’ve helped secure significant wins, including major studio partnerships and exclusive agreements.
Media
REBEL has developed a large library of photography and videography for Cinelease which has been applied across platforms from the website to social media to marketing materials prepared for potential clients and broader audiences.
Social Media Process Flow
REBEL has formalized the social media process for company Instagram and LinkedIn accounts including those of Cinelease, Cinelease Studios, and Cinelease Studios - Three Ring. Prior to establishing a process flow, posts were handled as one-off requests, but are now planned at least one month in advance through a seamless online approval process and coordination with the website team to facilitate cross-platform posting when appropriate.
Major Accomplishments
Public Relations
REBEL Media & Marketing created and collaborated on press releases for major Cinelease news and the events including the Cinelease Studios - Three Ring Golden Shovel Event, Cinelease Toronto Grand Opening, Cinelease Vancouver Grand Opening, Cinelease Studios - Albuquerque Acquisition/Opening, and New Jersey Film Expo. REBEL supported in distribution and follow up of press release deployment, coordinating interview requests, creative asset requests, and more.
Events
• Walk to End Alzheimer’s (2021, 2022, 2023, 2024, 2025)
• Cinelease Studios - Caven Point Ribbon Cutting (2021)
• ASC Awards (Creative 2023, 2024 & Media 2023)
• ASC BBQ (Swag 2022, 2024, 2025 & Media 2023, 2024, 2025)
• Cinelease Studios - Three Ring Golden Shovel Event (Groundbreaking of Phase 2) (2022)
• Cinelease Toronto Grand Opening (2022)
• Cinelease Vancouver Grand Opening (2022)
• American Film Market Expo (2023)
• Cinelease Open House (2024)
• New Jersey Film Expo (2025)
Opportunities
Brand Development
With the recent acquisition by Zello Group, Cinelease is presented with a prime opportunity to reevaluate the Cinelease and Cinelease Studios brands both visually and in practice. This evaluation followed by the development of a comprehensive brand guide will set guidelines and standards to present a cohesive brand and vision that are reflective of the company’s future.
Marketing Strategy
Following the analysis of Zello Group and Cinelease’s vision for the future, REBEL will develop a marketing strategy that paves the way to that visualized future leveraging tools and opportunities that align with Cinelease’s goals.
Website Development
Upon the completion of Cinelease’s brand development and marketing strategies, REBEL will design a new website that is home to both Cinelease and Cinelease Studios, adhering to the standardized branding guidelines and offering an optimized user experience.
Collateral Updates/Creation
REBEL will review and update all creative elements to be reflective of the new branding and best practices.
Content Production
REBEL will coordinate and facilitate professional content production for use across platforms and marketing materials. Refreshed content will not only create new material, but capture Cinelease, its equipment, team, and culture in its best light.
Conclusion
Over the years, REBEL has operated as a true extension of the Cinelease team, seamlessly integrating into their process flow. Our deep understanding of their business, the entertainment industry, and the unique needs of their clients allows us to anticipate challenges and deliver solutions that move the needle. We’ve built strong, collaborative relationships with staff ranging from sales teams to executives. These relationships and consequential ease of communication ensure our efforts are aligned from the ground up. This close partnership has allowed us to respond quickly, plan proactively, and consistently create work that reflects and amplifies Cinelease’s brand and vision.
Moving into the future, REBEL looks forward to a continued successful partnership.