CAMPAIGN OVERVIEW
In spring and summer 2025, Discover West Sacramento launched a paid campaign centered around the relocation of the Oakland A’s to Sutter Health Park for the 2025 season. As the first large-scale paid campaign in partnership with REBEL Media & Marketing, this initiative served a dual purpose: spotlighting West Sacramento as the new home of professional baseball and introducing the Discover West Sacramento brand to a broader audience.
The campaign focused on top-of-funnel awareness, targeting audiences who were largely unfamiliar with the city’s offerings. By positioning West Sacramento as a convenient destination complete with dining, attractions, and hotels, the campaign aimed to build recognition and inspire future visitation among baseball fans and beyond.
• Campaign Duration: March - June 2025
• Total Spend: $15,000
• Platforms:
Meta (Facebook & Instagram)
YouTube
Google Search
OBJECTIVES:
Establish brand and increase awareness
Appeal to baseball fans, encouraging them to
Come to a game in West Sacramento
Experience the city’s additional attractions
Book an overnight stay at a local hotel
TARGET AUDIENCE (INDIVIDUALS INTERESTED IN):
• MLB.com
• MLB (viewers)
• Baseball
• Specific Teams of target markets (playing at Sutter Health Park)
TARGET MARKETS
• San Francisco
• Sacramento
• San Diego
• Los Angeles
• Seattle
• Phoenix
• Toronto
KEY PERFORMANCE HIGHLIGHTS
• Total Impressions: 9.3M
• Total Clicks: 5,303
PLATFORM-SPECIFIC PERFO RMANCE
META (FACEBOOK & INSTAGRAM)
• Total Impressions: 7.8M
• Total Clicks: 3,853
• Click-Through Rate (CTR): .08%
• Cost per Landing Page View: $2.29
• Best-Performing Post/Ad: Static Ad 4
