LVOC - Brand Guide by REBEL MEDIA

BRAND GUIDELINES

RULES AND GUIDES FOR BEST DESIGN PRACTICES AND BRAND APPLICATIONS

OVERVIEW

The Brand Guide serves as a comprehensive resource that establishes and communicates the essence of the Las Vegas Overlanding Co. brand - its mindset, behavior, and personality, as well as guidelines for leveraging the brand effectively. It encompasses various components such as brand identity, logo guidelines, sample marketing materials, and additional factors to consider. This document lays the groundwork for creating focused campaigns and implementing effective strategies to promote Las Vegas Overlanding Co.

INTRODUCTION

Think of this as your trail map for everything Las Vegas Overlanding Co., except instead of telling you where to find the next trailhead, it tells you how to keep our brand looking, sounding, and feeling like us.

Inside, you’ll find the rules, tips, and examples that make sure we show up consistently, whether we’re talking to a seasoned off-grid explorer or someone who just Googled “what is overlanding?” yesterday.

This guide is here to keep us on the right path, even when the road gets bumpy, because just like in the great outdoors, a little preparation (and knowing which way is north) goes a long way.

So grab your coffee, buckle up, and let’s hit the road.

WHO WE ARE

Las Vegas Overlanding Co. is your trusted source for all things overlanding. We’ve logged enough miles, flat tires, and mishaps to know what works and what’s just dead weight in your rig. From top-tier vehicle accessories to the best gear for your next off-grid adventure, we’re passionate about equipping explorers with the tools that make their next journey feel more like living, and less like survival. Our commitment to quality, expert service, and competitive pricing sets us apart, ensuring every customer gets the best value and advice from a team that doesn’t just know the overlanding lifestyle, but actually lives it. Whether you’re upgrading your rig or gearing up for a dispersed campsite, we’ve got you covered, because at Las Vegas Overlanding Co., adventure starts with the right gear.

BRAND VISION

At Las Vegas Overlanding Co., we’re fueled by passion, expertise, and just the right amount of dust in our boots. In the next three to five years, we aim to become the most trusted and recognized overlanding shop in Southern Nevada.

Our vision is to expand our offerings, level up customer experiences, and grow a community of explorers who know we’ve got their back (and their spare tire). With top-quality products, unmatched service, and a relentless dedication to adventure, we’re making overlanding more accessible and exciting for all experience levels. Whether you’re cruising the local trails or crossing the country wondering “are we there yet?”, we’re here to help you build your ultimate overland experience. The journey’s just getting started, so buckle up!

BRAND PURPOSE

WHY WE DO WHAT WE DO WHY WE DO WHAT WE DO

At Las Vegas Overlanding Co., our purpose is to fuel adventure and exploration by providing high-quality gear, expert guidance, and a welcoming community for overlanders of all experience levels. We believe in making the outdoors more accessible and way less intimidating, ensuring every journey - whether a weekend getaway or a rugged “did we just drive to the middle of nowhere on purpose?” expedition - is safe, thrilling, and unforgettable. Through trust, innovation, and a passion for adventure, we’re here to equip and inspire the overlanding community in Southern Nevada and beyond.

BRAND VALUES

These principles serve as our compass, guiding Las Vegas Overlanding Co. both internally and externally. Embracing these principles ensures that we tread the path to long-term success, embarking on endeavors, initiatives, and campaigns that consistently reflect our identity and values.

QUALITY

At Las Vegas Overlanding Co., we stand by the gear we sell and the work we do. Every product, service, and recommendation is chosen with durability, performance, and real-world reliability in mind. Whether you’re tackling rugged trails or setting up camp under the stars, our customers deserve equipment that won’t let them down. Our commitment to quality means we only offer the best because every adventure depends on it.

HONESTY

At Las Vegas Overlanding Co., we believe in straight talk and real solutions. Whether we’re recommending gear or sharing overlanding tips, we give our customers the truth - no gimmicks, no upselling, just what works - if you don’t need it, we won’t sell it to you. Our reputation is built on transparency, fair pricing, and delivering exactly what we promise. When you’re preparing for an adventure, you need gear and advice you can trust, and that starts with honesty at every step.

BRAND PERSONALITY

These are the defining human characteristics that encapsulate the essence of Las Vegas Overlanding Co. and project a distinct and reliable identity. They shape how we talk, look, and show up in the world, letting partners, stakeholders, and the market know exactly who we are - adventurous, reliable, and maybe just a little bit cheeky.

PLAYFUL

At Las Vegas Overlanding Co., adventure isn’t just about the destination, it’s about the thrill of the journey. Our playful brand personality reflects a spirit of curiosity, excitement, and fun. We approach overlanding with a sense of joy, encouraging our community to embrace the unexpected and explore with confidence.

ENTHUSIASTIC

We bring enthusiasm and energy to everything we do. Overlanding should be as fun as it is rugged, and we’re here to make sure every adventure is packed with excitement. Our tone is always inviting, upbeat, and encouraging, because we believe every journey should be unforgettable and fun.

CONFIDENT

Overlanding requires confidence in your equipment and the people who supply it, we take that responsibility seriously. When customers shop with Las Vegas Overlanding Co., they’re not just buying gear; they’re gaining a trusted partner for the road ahead.

INNOVATIVE

At Las Vegas Overlanding Co., we’re always looking ahead, finding new ways to enhance the overlanding experience. Whether it’s new technology, smarter designs, or better ways to explore, innovation drives everything we do so you can go further with confidence.

BRAND PROMISE

HOW WE HELP PEOPLE AND MAKE THEIR LIVES BETTER. OUR VALUE PROPOSITION.

At Las Vegas Overlanding Co., we promise to equip every explorer with top-tier gear, expert guidance, and honest support. Whether you’re chasing remote horizons or building the ultimate rig, we’re here to fuel your journey with the quality and care it deserves.

BRAND POSITION

Las Vegas Overlanding Co. is known as the go-to outfitter for off-grid adventure, a trusted source for highquality gear, expert advice, and authentic community. In the minds of overlanders, we’re not just a store, we’re the trailhead to their next adventure. Whether they’re weekend warriors or full-time nomads, our customers see us as a rugged, knowledgeable, and enthusiastic partner that gets what they need, because we live the lifestyle too.

BRAND MESSAGING

Consistently communicating our brand and beliefs in a way that reflects who we are and why we stand out.

BRAND VOICE

Humorous

Playful yet Rugged

BRAND TONE

Enthusiastic

Confident

TAGLINES

Adventure Starts Here Driven By Adventure

Built For The Journey Fuel Your Wild Side

Your Journey Starts Here Gear Up. Explore Further.

BOILERPLATE

Las Vegas Overlanding Co. is your trusted source for all things overlanding, offering top-tier vehicle accessories, rugged gear, and expert advice (you didn’t know you needed) for every off-grid adventure. Guided by passion (and sometimes our GPS) and backed by experience, we’re committed to quality, value, and service that speaks to the true spirit of exploration. Whether you’re building out your rig or prepping for the wild, adventure starts here.

TARGET AUDIENCES

Las Vegas Overlanding Co.’s unique offerings resonate with the following audiences which/who live to explore the road less traveled.

OVERLANDERS

that live for the journey itself–whether it’s their first journey or they’ve lost count.

OUTDOOR ENTHUSIASTS

who thrive on adventure and exploration beyond the pavement.

CAMPERS

looking to elevate the campfire experience without overdoing it.

BACKCOUNTRY EXPLORERS

that thrive off the map.

WEEKEND WARRIORS

looking to escape the city grind and reconnect with nature.

TARGET MARKETS

ONLINE

OUTDOOR ENTHUSIASTS & CAMPERS

People who regularly camp, hike, or backpack and who want to extend trips via vehicle-based exploration.

OFF-ROAD VEHICLE OWNERS

Especially 4x4 truck, SUV, and van owners looking to build or upgrade their rigs.

VANLIFE & DIGITAL NOMAD COMMUNITY

Remote workers or full-timers living out of vans and overlanding vehicles that are looking for gear that supports long-term, off-grid living.

IN-STORE

SOUTHWESTERN U.S. ADVENTURERS

People with an adventurous spirit who have drive-to access for the west’s amazing overlanding terrain.

COMMUNITY-DRIVEN EXPLORERS

Locals who value authentic connection, knowledge-sharing, and meetups.

CAMPAIGN TYPES

PAID/PROMOTIONAL

PRINT ADVERTISING

Utilize paid advertising opportunities across different formats such as magazines, newspapers, brochures, flyers, etc. with consistent branding that reaches Las Vegas Overlanding Co.’s target markets.

DIGITAL ADVERTISING

Create online paid advertising to reach Las Vegas Overlanding Co.’s target markets through online advertising platforms like Google Ads, social media advertising, etc.

SPONSORSHIP

Raise brand awareness through supporting organizations, events, etc.

TRADESHOWS

Connecting with potential customers and partners with various gatherings of like-minded individuals.

CAMPAIGN TYPES

ORGANIC/RELATIONSHIP-BUILDING

SOCIAL MEDIA

Reach potential customers through organic posts on social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.

EMAIL MARKETING CAMPAIGN

Deploy marketing emails either through existing lists or paid advertising options to promote Las Vegas Overlanding Co. as an go-to resource for overlanding gear.

PARTNER/COLLABORATIVE CAMPAIGN

Capitalize on partnerships to share a joint message through various methods including print, online, social media, etc.

STYLE GUIDE

Best practices for logo, font, and color usage.

PRIMARY LOGO

METAL CUTOUTS AND WOOD BURNING

SECONDARY LOGO STACKED

LETTERHEAD SECONDARY LOGO

ICON

BLACK AND WHITE LOGO

LOGO COLOR PALETTE

LVOC GREEN # 4F5F3C

R 79 G 96 B 60

C 65 M 41 Y 81 K 34

PANTONE 177-15 C

LVOC

TAN

# C6773D

R 198 G 120 B 62

C 18 M 58 Y 81 K 6

PANTONE 27-15 C

BLACK

# 000000

R 0 G 0 B 0

C 0 M 0 Y 0 K 100

PANTONE Black 6 C

ADDITIONAL COLORS

LVOC DARK GREEN

# 414D30

R 65 G 78 B 48

C 65 M 43 Y 82 K 50

PANTONE 176-16 C

LVOC TAN (HEADLINE)

# E8C38D

R 232 G 196 B 142

C 0 M 18 Y 43 K 10

PANTONE 17-11 C

LVOC SAND

# D7C5AC

R 216 G 197 B 173

C 17 M 21 Y 32 K 0

PANTONE 50-9 C

BRAND FONTS

LOGO TYPEFACE

HAARLEM DECO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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BRAND FONTS

HEADER & BODY TYPEFACE

BEBAS NEUE PRO

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0123456789 .,?!(@+=/*)$%&

Marty, is that you? That’s right. No, it was The Enchantment

Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?

Marty, is that you? That’s right. No, it was The Enchantment Under The Sea Dance. Our first date. It was the night of that terrible thunderstorm, remember George? Your father kissed me for the very first time on that dance floor. It was then I realized I was going to spend the rest of my life with him. Listen, I gotta go but I wanted to tell you that it’s been educational. How’s your head?

BODY & CAPTION TYPEFACE

GOTHAM BRAND FONTS

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FONT USAGE EXAMPLE

LAS VEGAS OVERLANDING CO.

ADVENTURE STARTS WHERE THE ROAD ENDS

Las Vegas Overlanding Co. provides top-quality overlanding gear and resources for adventurers across Nevada and beyond. Whether you’re exploring desert trails, camping in the mountains, or preparing for a cross-country expedition, we’ve got the tools and expertise you need. Our mission is to make your journey safe, sustainable, and unforgettable.

ADVENTURE STARTS WHERE THE ROAD ENDS

Las Vegas Overlanding Co. provides top-quality overlanding gear and resources for adventurers across Nevada* and beyond. Whether you’re exploring desert trails, camping in the mountains, or preparing for a cross-country expedition, we’ve got the tools and expertise you need. Our mission is to make your journey safe, sustainable, and unforgettable.

*Nevada borders California to the west, Oregon and Idaho to the north, Utah to the east, and Arizona to the southeast.