Washington native Sally LaFramboise has an exceptional talent for making her clients feel educated, empowered and supported throughout their home sale or search She's incredibly responsive, professional and knowledgeable With her lifelong passion for homes and talent for helping people, Sally believes that real estate is more than a job it's her true calling No matter her clients' goals, she's dedicated to cultivating trust and long-term relationships by creating the best possible experience
Intellectually curious and devoted to providing useful, timely advice, Sally devours market data and neighborhood trends and teaches clients about the often-daunting buying and selling process She also offers workshops alongside a local mortgage lender to put potential homebuyers on the best possible footing for reaching their ownership goals
After graduating from Washington State University with a double major in accounting and marketing, Sally worked as an accountant, a career she credits with honing her analytical skills and ability to focus on each transaction's bottom line She launched her real estate career as an executive client manager for a high-volume team, where she learned the art of providing exceptional client service and optimal outcomes for high-profile clients Today, Sally delivers that same grace under pressure and unwavering focus for buyers and sellers at every price point
Originally from Kirkland, Sally and her husband live North Bend, with their 1-year-old daughter Goldie and golden retriever, Harvey In their free time, they enjoy traveling and hosting friends and family at their home
Will Cahill BROKER
Will was born and raised in Bellevue as a fourth generation Cahill Coming from a family of established real estate professionals, Will brings invaluable local and industry knowledge to the forefront Relationships are the core to Will’s business and he understands the nuances to each relationship, both personally and professionally, leading him to sustainably grow his career. Will is a critical thinker, creative problem-solver and passionate entrepreneur Working in client-facing roles in both start-up environments and Fortune 500 companies, one personal theme has been consistent throughout: Trust
After attending Seattle University and the University of London, Will received his Bachelor of Arts in Strategic Communications with an emphasis on Architecture and Design Will gained a global perspective on the value of communicating effectively, collaborating thoughtfully, and the responsibility to succeed ethically
Will’s emphasis on design has led him to the exclusive representation team of one of the premier Luxury Home Builders in the area with an expanding role on design from early stages of development His local knowledge, high benchmark for success, and creative interests ensure that an experience as personal as finding your home is a positive one, from start to finish
The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region
Why Real Residential?
THE HISTORY OF
2007
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
NWG becomes top independent brokerage in WA with over $500 million sold annually
2018
NWG joins Compass as the Founding Team
NWG is ranked top team in WA and #4 Nationally in WSJ
2022
Real Residential is founded and launched by the original NWG team
Composed of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume
The Real Duty of Care
Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
The Real Difference
Your residential real estate needs are not taken lightly at Real Residential Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors. Below are important examples of functionary brokerage services vs. the fiduciary approach you receive with Real
Real Residential Manifesto
At Real Residential, we believe every person deserves honesty.
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients
We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member
Honesty means telling you what you need to hear, not just what you want to hear Honesty means doing everything in our power to make your dreams come true.
Honesty means being real And we promise to be real with you
Marketing Your Home
The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.
Pre-listing value add services
Photography Website and Video
Social
Print Advertise
Marketing Collateral
Pre-listing Value add Services
Electrician Painter Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
Professional Photography
We
Top of the Line Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors
Print Advertising
We regularly advertise in top local magazines:
Luxury Home
GREET
Windermere Laurelhurst
WAC
Real Producers
Presentation of your Home
REAL STANDARDS:
Professionally printed marketing collateral
Framed feature sheet of top ten features of the home
Framed feature sheet Improvements during ownership sheet (if applicable)
Neighborhood guide
Keybox wrap with Real branding and agent name(s)
Standup flyer with QR code
Real Residential welcome mat for vacant listings
Soap and tray with disposable Real towels
Communication
The key to a successful relationship during the transaction process begins and ends with communication Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
Real Residential Concierge
With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home Below is a just a few of our most loyal companies we use on a regular basis.
Additional spaces to stage can be added at lower cost
Complimentary virtual staging for three additional vacant rooms
$3,500 plus taxes for 6 weeks
HAWTHORNE HILLS
$2,950,000
MADISON PARK $872,000
MADISON VALLEY $1,425,000
Specific Strategies
Preparation
Landscape clean-up
Painting interior
Pressure washing
Provide any doacumentation of sewer work or oil tank info
Drone photography, aerial photography, and view photography
Marketingstrategies
Mail to closest 200 homes (advocacy)
Mail to logical move-up buyers
Mail to logical downsizers
Boosted social media targeted ads
Reverse prospect email to larger Broker database
Provide mapping of proximity to nearby amenities
Marketing Timeline
March 1 - 9
March 5
March 8
March 9
March 10
March 10
March 11
March 12
March 12
March 12
March 12
March 14
March 15
Listing prep
Interior painting
Landscape clean up & pressure washing
Staging
Daytime photography (Clarity NW)
Twighlight and aerial photography (Clarity NW)
Website and marketing design (In-house marketing)
Live on the multiple listing services
Mailing to 200 homes announcing your listing
Email campaign to local agents and advocates
Broker’s open house
Public Open House
Public Open House
Weekly client updates and calls/emails to our global network of luxury agents
Results Oriented Compensation
Your home fits squarely into the coveted property that our team excels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
FEE PROPOSAL
Listing Office Commisison: 25%
Buyer’s Office Commission: 25%
LISTING COMMISSION INCLUSIONS
All marketing collateral, print & digital advertising, and signage costs
Coordinating all listing preparations and maintenance, ie landscape, painting, repair items, floral display, cleaning, etc We will get multiple bids for all work needed and handle all logistics so that you don’t have to worry or stress about a thing
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transition support, etc
$4,000 credit at closing for staging costs
Full support and assistance with the home once you have moved out ie, periodically checking mail, ensuing landscaping is being maintained, watching over your home
Testimonials
Sally is absolutely incredible Not only did she sell our previous home but she also helped us find our dream house! Sally is professional, super responsive, has great knowledge of the industry, and makes you feel supported throughout the entire process She gives you her all and her full attention the entire time Sally was great to work with when putting our previous home on the market She helped us price it just right! We had multiple offers within 32 hours of our house going on the market! This was during the height of COVID, too! She handled all COVID procedures perfectly! Sally was also amazing to work with in finding our forever home She made herself available to show us houses and when we put an offer in - she made it so easy for us! We HIGHLY recommend Sally! If you're looking for an agent who is friendly, easy to work with, and gets the job done - It's Sally! She is amazing!
KARA, SEATTLE
Will is an incredible real estate agent that I would proudly recommend to anyone He has helped us with the purchase/selling of three homes and every instance has been above and beyond what we could have asked for, both in experience and sale price Will took the time to understand our needs and always kept that at the center of his decisionmaking During this process there was never a moment where I questioned his next step The process of selling/buying a home is incredibly stressful and having someone as intelligent and caring as Will is the best choice we could have made
CAITLYN, MERCER ISLAND
Will has been the most outstanding agent I've ever worked with (out of 6 in total) By far He was super available, including a holiday, literally always responsive to messages –usually within minutes He went far beyond what I would've expected: in addition to taking us to see all the places we had picked (and there were MANY), he came up with very good alternatives that we had overlooked due to overly restrictive search criteria, and which had matched our taste very well He went out of his way to acquaint us with the area He had provided excellent advice throughout the process
