PREPARED FOR MATT DENNISON & HILLARY MACE
4323 NE 45TH ST LAURELHURST
Meet your agents and the brokerage
Shawn Filer
PARTNER | FOUNDER
Shawn Filer co-Founded Real Residential in late 2022 after 5 years as a Founding Broker at Compass Washington where he was one of four partners with the 4th highest ranked team in the Nation Prior to Compass, Shawn was co-owner of NWG Real Estate, an independent boutique brokerage that he and his colleagues sold to Compass, becoming their initial launch partner in Washington State and one of the first on the West Coast
As a prominent figure in luxury real estate, Shawn is known for his private client database and his discrete representation of heads of industry, celebrities, and foreign investors Shawn’s vast local knowledge and keen understanding of luxury property and lifestyles has helped him secure some of the highest cost per foot sales in the region, holding sales records in Clyde Hill, NE Seattle, Queen Anne, Medina, and Bellevue
Shawn Filer
PARTNER | FOUNDER
Shawn Filer co-Founded Real Residential in late 2022 after 5 years as a Founding Broker at Compass Washington where he was one of four partners with the 4th highest ranked team in the Nation Prior to Compass, Shawn was co-owner of NWG Real Estate, an independent boutique brokerage that he and his colleagues sold to Compass, becoming their initial launch partner in Washington State and one of the first on the West Coast
As a prominent figure in luxury real estate, Shawn is known for his private client database and his discrete representation of heads of industry, celebrities, and foreign investors Shawn’s vast local knowledge and keen understanding of luxury property and lifestyles has helped him secure some of the highest cost per foot sales in the region, holding sales records in Clyde Hill, NE Seattle, Queen Anne, Medina, and Bellevue
The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside. Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region.
The Real Duty of Care
Every person deserves honesty We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
2024BrokerageStats
497
$881M+
Homes Sold Volume Sold #1 Team Voted by Real Trends
RealResidentialManifesto
$1.8M
Average Sale Price
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member Honesty means telling you what you need to hear, not just what you want to hear Honesty means doing everything in our power to make your dreams come true.
Honesty means being real And we promise to be real with you
THE HISTORY OF
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
NWG becomes top independent brokerage in WA with over $500 million sold annually
NWG joins Compass as the Founding Team
NWG is ranked top team in WA and #4 Nationally in WSJ
Real Residential is founded and launched by the original NWG team
The Community That Makes Us Real
Shaping the community around us is a key component of every broker’s mission at Real Residential. We are in a position where giving our time, money and resources to those in need is a privilege It has been our greatest honor to support the organizations below with the important work they are doing in King County year after year, always offering opportunities for our clients to join us in those efforts
MARY’S PLACE
Annual donation drive at Burke-Gilman Brewery where our clients join for an evening of music, food and meaningful participation We collected sheets, blankets, towels, maternity clothes, children’s books and hygiene kits
RAINIER SCHOLARS
We are proud sponsors of the Rainier Scholars program. In addition to financial support, we offer a summer intern program exclusively for these high school student Scholars who are interested in learning more about the residential real estate industry
YOUTHCARE
For over 15 years, the brokers of Real Residential have supported YouthCare by hosting an annual blanket and coat drive for clients and our community
UNIVERSITY DISTRICT FOOD BANK
Annual donation drive at Kraken Iceplex where our clients join for an evening of skating, food and games while raising money and collecting items for a great cause
The Real Difference
Your residential real estate needs are not taken lightly at Real Residential. Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors Below are important examples of functionary brokerage services vs the fiduciary approach you receive with Real Residential
Marketing your Home
The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.
Pre-listing Value add Services
Electrician Painter
Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
Staging your Home
We pair your home with the top stagers in the Northwest based on architectural style, budget, and Buyer profile partnering only with teams who also offer full interior design services Whether fully staged or simply edited using your existing furnishings and art, we create a neutral, balanced space that appeals to today’s Buyers
Professional Photography
We work with the best photographers in the PNW
Listing Website, Social, and Video
Your home will have a dedicated property website, video and a social post on our Real Residential Instagram account
Print Advertising
We regularly advertise in top local magazines:
Home
Top of the Line Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors
Luxury
GREET
Windermere Laurelhurst WAC
Real Producers
Real Concierge Services
A Thoughtful Approach to Trusted Home Services
We understand that homeownership involves more than just buying and selling it’s about maintaining and enhancing your home over time Whether you need a reliable cleaner, landscaper, electrician, or contractor, we ’ re here to personally connect you with our carefully vetted and trusted professionals who align with your needs
Our Commitment to You:
Personalized Recommendations | We take the time to understand your unique needs and match you with the best professional for your project We have personally vetted these professionals and worked with them firsthand to ensure reliability, saving you the hassle of searching online and trying to find someone yourself
A Trusted Network | We’ve built strong relationships with high-quality, vetted professionals across various home services to ensure reliability and excellence
Ongoing Support | Our role doesn’t end with an introduction we ’ re here to check in, provide guidance, and ensure you ’ re satisfied
How It Works:
1 Reach Out | Let us know what you need help with, whether it’s a simple repair, deep cleaning, or a full-scale project
2 Personalized Connection | We’ll introduce you to a trusted expert from our database suited for your specific request
3 Continued Support | We stay connected to ensure everything runs smoothly and you ’ re happy with the results
Seattle Staged to Sell Partnership
Offering 10% off of ALL stages
6 weeks of initial staging
Now Receive 10% off of ALL monthly rentals
Prorated rental
Fee Free Deferred initial payment for 90 days*
Complimentary Pre-Listing Consultation ($500 Value)
NO 2024 Price Increase
Offering an Elegant and Simple Staging Package:
Spaces Included: Entry, living, dining, kitchen (including barstools), primary bedroom, and bathrooms*
Additional spaces to stage can be added at lower cost
Complimentary virtual staging for three additional vacant rooms
$3,500 plus taxes for 6 weeks
Snap and Stage - A La Carte
1 Send us your stage date, address & listing photos
2. Add a la carte options from our catalogue
3. Book your stage
4 Schedule a virtual consultation
Communication
The key to a successful relationship during the transaction process begins and ends with communication Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
INTRODUCING THE APP
We’re thrilled to announce the launch of the all‐new Real Residential App your personal real estate concierge Whether you're buying, selling, or in need of helpful resources, the app is designed to simplify every step of the journey With smart search tools, full MLS access, real-time updates, and direct agent support, it’s like having a fullservice team in your pocket
Smart, Personalized Searches
Filter by budget, location, or lifestyle
Save custom searches and favorite listings in one organized place
Instant Notifications
Get real‐time alerts for new listings and updates on your saved properties
Full MLS Access
View Active, Pending, Sold, and Open House listings directly in the app
Seller and Buyer Tools
Receive guidance on pricing, staging, and marketing
Explore in‐depth neighborhood guides
Real Concierge Program
Gain exclusive access to our Real Concierge Program for trusted home‐improvement vendors
Investor Features
Find and evaluate potential investment properties
Leverage data‐driven ROI insights
Direct Agent Access
Call, text, or chat with a local expert right from the app
Privacy You Can Trust
Your data is protected and never shared without your consent
Notable Sales
A track record of success in comparable markets that showcases our expertise to sell your home with confidence
Bedroom count
Bathroom count
Square footage
Sold price
Special feature
Special feature
Special feature
Notes
This one has been struggling due to the 3-bedroom layout with two on the main and one on the lower level. Only the kitchen and living room feature nice water views. This one will likely need a price drop into the $950 per foot range before it sells
1234 NE 56 ST T H
SEATTLE WA 98105
Bedroom count
Bathroom count
Square footage
Sold price
Special feature
Special feature
Special feature
Notes
This one has been struggling due to the 3bedroom layout with two on the main and one on the lower level Only the kitchen and living room feature nice water views This one will likely need a price drop into the $950 per foot range before it sells
1234 NE 56 ST T H
SEATTLE WA 98105
Bedroom count
Bathroom count
Square footage
Sold price
Special feature
Special feature
Special feature
Notes
This one has been struggling due to the 3bedroom layout with two on the main and one on the lower level Only the kitchen and living room feature nice water views This one will likely need a price drop into the $950 per foot range before it sells
Bedroom count
Bathroom count
Square footage
Sold price
Special feature
Special feature
Special feature
Notes
This one has been struggling due to the 3-bedroom layout with two on the main and one on the lower level. Only the kitchen and living room feature nice water views. This one will likely need a price drop into the $950 per foot range before it sells
Specific Strategies for Your Home
PREPARATION
Landscape clean-up
Service furnace if it has not been in the past 6 months
Provide any documentation of oil tank removal
Provide any doacumentation of sewer work or scope
Drone photography, aerial photography, and view photography
Pre-inspect the home with Inspection Services NW to provide to prospective Buyers
MARKETING STRATEGIES
Mail to closest 200 homes (advocacy)
Mail to logical move-up buyers
Mail to logical downsizers
Boosted social media targeted ads
Reverse prospect email to larger Broker database
Provide mapping of proximity to nearby amenities
Marketing Timeline
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Listing prep
Staging, redesign consultation (the enhanced home)
Daytime photography (Clarity NW)
Twighlight and aerial photography (Clarity NW)
Property video (Reese Films)
Website and marketing design (In-house marketing)
Live on the multiple listing services
Luxury mailing to 200 homes announcing your listing
Email campaign to luxury agents and advocates
Initial social media launch
Broker’s open house (hosted by Shawn and Brad
By invitation luxury event
Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal
Your Home Valuation
We’ve compiled detailed comps and local market insights to help position your home effectively for today’s market
Insert MLS comps and/or valuation letter
Results Oriented Compensation
Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
BUYER BROKERAGE COMMISSION
We studied the most recent sales in your area and price range to look for commission trends, and we found that the typical commission being offered is 2 5%
LISTING BROKERAGE FEE TO REAL RESIDENTIAL
We love marketing and selling unique properties like yours, and we are excited for the opportunity to partner with you as we work towards a successful sale
As such, we would like to offer you a competitive 225% listing office fee, which is below our company average We would also like to credit you $4,000 at closing to help reduce some of your listing preparation expenses
INCLUDED IN OUR FEE
All marketing collateral, print & digital advertising, and rendering costs
Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transition support, etc
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Seattle Seller
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Seattle Seller
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Seattler
Seller
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prem qui dunt Pit a iderspe lectem
Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis
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Seattler Seller
“Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant Harisquia
prem qui dunt Pit a iderspe lectem
Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis
venimusam none ne liquis ut eaquos nobitat Abor ant harcipsam illes aut exerian discipsam iditisciet et maiorem rerum et optatur am cusdae exerciis rate dellab iumquate pos aut laut dolorpo rerrovid est, optatint ipid”
Seattler Seller
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