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Beaver

Tuesday October 22 2013 | www.thebeaveronline.com | No. 794

Feature Interview: David Lammy MP The next Mayor? “I am seriously thinking about running” Features p. 23

FREE Newspaper of the LSE Students’ Union

Uni is not the be all and end all Opinion page 8

Mystery over SU branding costs

LSESU

SU rebrands website, publicity and logos James Evans and Rachel Chua

The LSE Students’ Union (SU) has recently undergone a major cosmetic rebranding over summer. The overhaul spanned a complete redesign of the website, publicity materials, and logo. The changes to the SU’s official publicity are based on the New Students’ Centre set to open next year. The rebranding was the result of 2012 Annual Student Survey, which over 1100 students completed. A general conclusion was that the Student Union needed to have a better platform for communication. Jay Stoll, General Secretary, expressed confidence that this new branding had “more [relevance] to the LSE,” and that the “message [would] carry”. When asked, Alex Skirvin, 2nd Year Government Student, expressed surprise at the sheer scale of the rebranding: “It’s clear that major work has gone into this.” While Stoll was keen to place emphasis on the SU’s “slicker more professional look,” when pressed, he was reluctant to reveal the cost of this overhaul. Jay Stoll said that the SU “[had] not spent any money on rebranding outside of [their] regular marketing budgets for physical publicity.” However the exact cost of the rebrand remain unknown. Suhanya Suresh, 2nd

Year Economic History Student, expressed this scepticism: “A website design alone costs a lot of money, I doubt they were within budget.” Jay Stoll said that unlike the NUS rebrand, reported to cost around £60,000, the LSESU’s costs had remained within the budget allocated for that year, though in 2010 the SU spent £17,605 on web development alone. The reluctance to reveal the cost of this branding has raised many questions within the student body. “An overhaul intended to improve communications has so far failed to communicate this one important detail,” says Chima Ngerem, 2nd Year Law Student. At a time where many students are acutely feeling the pinch of a sluggish economy, financial matters inevitably receive more attention. “I’d like to know how my SU spends its money,” said Faye Battye, 2nd Year Statistics Student. While Stoll pointed out that the SU “will undertake a wider audit of [their] physical branding,” the continued culture of secrecy surrounding the SU’s financial matters may very well thwart the SU’s attempt to reach the 45 per cent of students who, in the Annual Survey, felt that they were removed from decisions made at the LSE. The SU does not release the full budget from the previous year until the AGM, held in the last week of Lent Term.

The LSESU’s new branding is based on the new Saw Swee Hock Student Centre opening early next year

Ex LSE Professor nominated Chair of the Federal Reserve Raisa Huq

On October 9th, President Obama, nominated former LSE lecturer Janet Yellen as Chair of the Federal Reserve, succeeding Ben Bernanke, who has served as chief since 2006.     Obama cites his decision was based on her “good judgment” and her impressive qualifications, as she has served as the President and Chief Executive

Officer of the Federal Reserve Bank of San Francisco, Chair of the White House Council of Economic Advisors, and served as a Professor Emerita at UC Berkeley’s Haas School of Business. Currently she serves as the Vice Chair of the Board of Governors of the Federal Reserve System. With her past posts, Obama claims, Yellen is “the kind of person who makes everybody around her better.”

In her speech, Yellen credited to Bernanke for strengthening the financial system during a critical time in the Fed’s history, and said although America’s economy was recovering, there is still a long road ahead as many Americans are still unemployed.     Yellen has stated that she will try to achieve maximum employment and control inflation; the primary motives of the Federal Reserve. continued on page 4

IN THE NEWS LSE to recruit more Northern students

Crowdsourcing a Constitution

Ask the Director Twitter Q&A Returns

New strategic direction emphasises recruitment from the North.

Academics spearhead a venture to crowdsource a new UK Constitution.

Director Craig Calhoun answered your Twitter questions last Monday.

NEWS page 2

NEWS Page 2

NEWS page 3

Is the American Crisis really averted? Page 6, Kaveh Farzad BARACK OBAMA

The Progress of the Paralympic Movement Sir Philip Craven spoke on the ‘taking off’ of the movement last Monday. NEWS page 4


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