Ray White Wilston - Brisbane 100

Rivershed,HowardSmithWharves

Sunday,21July2024

The Auction Experience

The real estate market has experienced significant changes in recent years Rising interest rates and fluctuating equity markets have led many to question the future of the property market Yet, against the odds, Brisbane has seen a remarkable annual growth of 12 3%, reaching a record median house price of $916,732

This impressive growth is driven by low stock levels, strong population growth, and substantial investment in infrastructure and development The nearing completion of the Queens Wharf development, along with preparations for the 2032 Olympics, positions Brisbane as one of the most dynamic real estate markets in the country

This surge of interest in southeast Queensland, particularly Brisbane, has led to unprecedented buyer demand, with buyer enquiries and open home inspections at all-time highs. The basic economic principles of supply and demand are clearly at play.

With listing volumes at their lowest in three years, many experts predict a surge of listings in the spring selling season of 2024 Therefore, serious sellers need to act quickly to beat their competition to market and capture buyers' attention

Winter is well documented as the best time for sellers to list their properties, as the balance of supply and demand is heavily in their favour Low listing numbers and high demand create the ideal conditions for sellers to achieve premium prices

Understanding this, the Brisbane 100 was strategically scheduled for a July auction date

The Brisbane 100 commemorates the centenary of Ray White moving his business from Crows Nest, Toowoomba to Brisbane City From its humble beginnings as a single office in the CBD, Ray White has grown into the leading real estate agency across Australia and New Zealand, with over 1,000 offices globally and more than 25,000 members representing the brand

The Ray White brand provides sellers with unparalleled reach and access to buyers, along with market-leading technology that enhances both customer experience and agent performance

The Brisbane 100 is the ultimate display of collaboration, showcasing the value a national brand brings to its clients by combining extensive market reach, innovative technology, and a unified marketing strategy to deliver exceptional results for homeowners

Held at Brisbane’s premier destination, The Riverside at Howard Smith Wharves, this event redefines the real estate buying and selling experience

Exclusive to Brisbane properties, astute sellers will benefit from the opportunity to present their properties to hundreds of cash-ready, unconditional buyersbuyers they would never meet through a standalone auction.

This is a chance for our sellers to outperform their competition, attract highly motivated buyers, and create intense competition by leveraging the collective marketing efforts of each property in the event

The Brisbane 100 is a marketing statement, elevating the profile of every participating property to attract the maximum number of buyers Sellers will benefit from bespoke and discounted marketing campaigns, making it more economical to reach a larger audience Coupled with the presence of hundreds of buyers on auction day, sellers have a unique opportunity that will not be replicated

If you are serious about selling for a premium price, we look forward to welcoming you to the Brisbane 100

Christian Hamilton Principal & Auctioneer

Ray White Wilston

Why Auction?

The auction method of sale provides sellers with the best opportunity to achieve a premium for their property Regarded as the most effective way of marketing property for sale, Ray White auctions deliver a clearance rate of 96% across the auction process Auctions deliver a higher chance of selling in nearly half the amount of time of a traditional sale. Statistically auctions sell for a 15% premium compared to traditional sales

Here are just a few of the benefits of sale by auction:

Auction day acts as a deadline and creates a sense of urgency by guiding potential buyers to the point of decision

Potential buyers focus on establishing the maximum price they would pay for the property at auction, unlike the traditional sales process where they focus on how little they should offer

The seller always has the option to accept an offer prior to auction day, if an 'auction stopping' offer is received.

The property is neither overpriced or undersold, its value is determined by the market through bids

Competition on auction day drives the price to a premium The best negotiator for any seller is the second buyer

A sale by auction is unconditional and allows the transaction to proceed without any delays – money in the bank in 30 days

Why July?

Supply and demand is what drives every market.

Therefore, when chasing a premium price it is important to ensure the scales of supply and demand are in your favour

This is the case for sellers in July.

According to Realestate com, views to the ‘Buy’ section on their site remain relatively unchanged each month throughout the year

Supply, on the other hand, falls dramatically in the winters months, with June/ July being some of the quietest months of the year for new listings This creates the perfect scenario for sellers where you’ll have the most amount of buyers with the least amount of competing properties This leads to multiple offers or multiple bidders which drive up the price.

Sellers that wait until August & beyond will have some serious challenges ahead Stock levels are picked to increase significantly in Spring of 2024 With more options available to buyers, their willingness to negotiate decreases and prices suffer

Our advice is simple Get the jump on your competition Capture the market Leverage the power of Ray White & the Brisbane 100

Fewer Listings

CHRISTIAN HAMILTON Principal & Auctioneer

As the Principal and Owner of Ray White Wilston, Christian brings over 9 years of dedicated experience in the real estate industry Before acquiring Ray White Wilston, Christian held the esteemed position of Chief Auctioneer of Harcourts Queensland. In this role he worked with over 500 real estate agents across the 55 offices in the network Calling over 1500 auctions annually, Christian was one of the most booked auctioneers in the country - a testament to his auction prowess, real estate knowledge and work ethic

MITCH PEEREBOOM Principal & Auctioneer

As the Principal and Owner of Ray White Wilston, Mitch is renowned for his real estate acumen and his auctioneering prowess, having conducted over 8000 auctions in his career and was the most booked auctioneer in the state

An Australasian Auctioneer finalist, Mitch’s auctions are high energy, high impact and he is widely considered one of the best auctioneers in the country.