Stragetic message planner (student project)

Strategic Message Planner

The Cedar LoftLoft will offer The Cedar willentertainment open its options for doors in dinner 2012parties, after celebrations, the purchase interactive cooking classes, and presentationand renovation of a historic based events along with corporate team building in Old Mulberry District. building, business lunches, dinners or special instructional sessions.

Professional adults 25-54 Primary focus: Women 18-34 College-educated and work for corporations and firms Many are event planners, hr managers by profession

-Young, affluent, some single, and some married.

-Love to entertain and plan parties -Many will plan weddings, anniversary parties, bridal showers, baby showers

-They have income of $40,000 -They spend on the average of $25-30,000 on weddings -They like high end items such as wine, cocktails and decorations

Premium amenities to enhance almost any type of event An elegant atmosphere Feeling of luxury and glamour Interactive venue A high end big city experience.

A luxury urban loft for upscale affairs and corporate gathering An interactive venue for demonstrations and multi-media capabilities

Warren Co. Banquet Center

To get target audience members to rent the facility for parties and meetings.

Host a big city style function at the Cedar Loft in the upscale urban loft.

•A lounge and bar •Professional kitchen •Caterer’s kitchen •Service settings for up to 50 •Casual seating •Integrated media •Wireless internet •Carpet •Outdoor patio •Gas grill •Ample parking

•Private •Urban décor •Upscale atmosphere

•Interactive cooking classes