Inspiration journal by raye kimberlin

Mini-Magazine Diet Coke created a mini magazine to promote the new can design for the relaunch of Diet Coke. Diet Coke teamed up with StyleCaster to highlight fashion and beauty in an 8 page mini magazine that can fit easily into your purse. At the back is a section of coupons including Diet Coke and other products such as Oil of Olay, Pantene, Cover Girl and other P&G products, one of their promotional partners. The cover art is a great use of both the back and the front to make you start to examine the magazine more closely. This alternative marketing tactic is an unexpected way to target women interested in fashion and beauty as well as diet sodas.