product
product overview
DoubleClick Rich Media and Video Benefits AT A GLANCE
• Cutting edge rich media and video innovation
• Industry-leading research • Full-Service and selfservice options
• Support for publisher-paid models
• Integration with industry-
DoubleClick Rich Media and Video covers all aspects of creating, managing and reporting on rich media and video advertising. With self-service and fullservice solutions, we ensure that you can use rich media in the ways that work best for your business.
leading DART ad server
A Wide Range of Formats and Features DoubleClick Rich Media and Video provides a single solution for interactive design, ad serving and reporting. It makes rich media campaign creation and execution easy for the buyers, sellers and creators of rich media by integrating even the most complex rich media effects into the industry-standard DoubleClick DART® ad management platform. Whether the campaign goal is branding, direct response or both, DoubleClick Rich Media and Video supports a complete range of formats and features. Formats available include expanding, floating, in-page, peel-down, flash-in-flash, special formats and widget ads. Interactive features can be added to ads of any format. The features help you achieve greater interactivity and interest in your ads with viewers. Any number of features can be included in a single rich media ad. Available features include calendar reminders, data capture, downloads, dynamic data feeds (RSS), IM/email to a friend, interactive elements and games, mouse tracking, movie showtimes, online circular, SMS messaging and voicemail, and polls.
A Wide Range of Video Options Video can be used in any ad format, and since it is Flash-based, interactivity can be layered within the video. Just some of the video options available include the Teaser, Dynamic Video, The Big Picture™, The Fullscreen Experience™, HD Video, in-page video, live streaming, original video/greenscreen, iPod/embedded video, The Sweet Spot™ and the video button.
A Flexible Process DoubleClick Rich Media and Video helps you turn advertising concepts into rich media campaigns that get results. With a global team, we are ready to help you every step of the way from campaign kick-off to the last ad served. Ad Building – DoubleClick supports full-service or self-service ad building. DoubleClick Rich Media ads are built with DoubleClick Studio, a free rich media production and