FOR IMMEDIATE RELEASE
October 7, 2024
Contact: Bryan Wachter (775) 771-8969 | Bryan@RANNV.org
Halloween Spending in Nevada to Approach $190 Million
Pumpkin Pets, Witches and Spider-Men Galore
Nevadans are embracing the spooky spirit this fall, as72 percentofadultsplan to celebrate Halloween whilespending $189.9 millionon costumes, candyand othersupplies forthe festivities this year.Participants are projected to spendan average of $103.63 per person, slightly downfrom lastyear’s record of$108.24, according to the Retail Association of Nevada (RAN). Nationally, the spending isforecasttoreach$11.6billion,marking the second-highest total on record, according to survey data from the National Retail Federation (NRF).
Costumes are thetop spending category, with an expected outlay of $62.2 million.Notfar behind are decorationsand candy, totaling $61.5 million and$58.1million, respectively. Consumers continue tohunt for bargains, with 37percent of shoppers planningtoshop at discount retailers—the highest share among shopping destinations. Other popular stops for Halloween gearinclude specialty Halloweenand costumestores (33 percent),online retailers (33 percent),grocery stores (28 percent) anddepartment stores(22percent).
When it comes tofinding the perfect costume,Nevadans are turningtoa varietyofsources: 38 percent areseekinginspiration online, 28 percentarebrowsingretail or costumeshops, and 20 percentare consulting family and friendsfor ideas. Awhopping 76percent of adults already have theircostumes planned, with witchesflyinghigh asthetopchoice foradults, followed by vampires, cats and Batman. Thanks to the recentmoviebox officehit, Beetlejuice crackedthe top 10 most-popularcostumes.Amongchildren, Spider-Man swings into the numberone spot again, followed by ghosts,princesses, witches andsuperheroes. Even pets aregettingin on the fun, with pumpkins,hotdogs,batsand ghosts topping the list of costumesfor furryfriends.
In 2024, handing out candy is the most popular activity, with 67 percent of Nevadans planning to hand out sweets. Another 52 percent of participants will decorate their homes or yards, 49 percent will dress up in costumes, 43 percent will carve pumpkins and 29 percent plan to attend or host parties.
To meet the rising demand for all things eerie, many Nevada retailers keep their shelves stocked with Halloween goods year-round. In addition, temporary stores from the national chain Spirit Halloween have popped up across the state, with approximately 13 locations in Southern Nevada and three in Reno. These stores, which typically operate for eight to ten weeks, close their doors in early November, leaving just enough time to recover from the Halloween hangover.
