RAN February 2024

Page 5

www.rannv.org • Retail Association of Nevada

Navigating the Tide: Adjusting Business Strategies in the Era of Grassroots Political Funding

T

RAN Staff Report

HE SURGE views. This shift can lead campaigns, could be key in Las Vegas’ bustling OF SMALLto policy decisions that in rallying financial backing tourism and hospitality SCALE ONLINE don’t always gel with the for candidates who sector will have different DONATIONS needs of the business support a thriving business priorities and challenges in political campaigns has sector, such as stricter environment. compared to those in introduced a new dynamic environmental laws, higher Strategic engagement Reno’s growing tech in politics, particularly corporate taxes, or labor goes beyond money. It and logistics industries. noticeable in states like regulations that could involves being an active Recognizing and clearly Nevada. This grassrootsincrease operational costs voice in Nevada’s political communicating these led trend is reshaping the and reduce flexibility. arena. Considering the differences to legislators is political scene, often giving To navigate these state’s biennial legislative essential. fuel to candidates who, changes, Nevada’s sessions and their lasting At this pivotal moment, in previous eras, Nevada’s “The growing influence of small, individual donors may have lacked business leaders the establishment is fueling candidates with more populist or extreme are called to support necessary action. The rising views. This shift can lead to policy decisions that to win. For trend of smalldon’t always gel with the needs of the business Nevada’s business scale online sector, such as stricter environmental laws, higher donations is owners, this means adapting giving voice to corporate taxes, or labor regulations that could to a changing more extreme increase operational costs and reduce flexibility.” environment political views, business community where political newcomers effects on the business which could lead to should consider a twoare making state legislative climate, it’s crucial for business-unfriendly pronged approach: decisions that can directly business owners to stay policies. To mitigate this, commitment to financial affect private sector on top of legislative business leaders must participation and strategic business operations. developments, engage step up their financial political engagement. Nevada’s diverse with lawmakers, participate backing of moderate Supporting centrist economy, spanning in hearings, and contribute and business-aligned and business-friendly from the bright lights of to policy discussions. Such candidates and deepen candidates through tourism and gaming to involvement ensures that their engagement in state financial means is essential. the business perspective the innovative fields of politics. This balanced But it’s not just about the mining and renewable is heard and considered in strategy is crucial for amount – it’s about how energy, is experiencing a policymaking. ensuring that the business these contributions are shift in legislative focus. Given Nevada’s unique community remains a key made. Embracing digital The growing influence of blend of industries and player in shaping Nevada’s platforms for political small, individual donors demographics, a one-sizeeconomic future. ■ donations, mirroring the is fueling candidates with fits-all approach won’t methods of grassroots more populist or extreme work. Business owners

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