RAN February 2024

Page 1

February 2024

Nevada’s Retail Sector: Navigating Economic Tides and New Challenges in 2024

A

S ANOTHER ELECTION YEAR UNFOLDS, THE FAMILIAR adage ‘It’s the economy, stupid’ resonates strongly, especially in the retail sector. Originating from the Clinton presidential campaign in 1992, this phrase underscores a truth well-known in the business community: economic conditions are often a decisive factor in political outcomes. This year’s presidential election is no exception, with the economy playing a central role. National Retail Federation economist Jack Kleinhenz recently noted that the spending growth of 2023 might not be sustainable into 2024. His insights, grounded in extensive experience and analysis, point towards a potential cooling of the labor market, which could significantly impact consumer expectations and spending habits.

By Mary Lau, RAN CEO

rate hikes have not significantly slowed economic activity, and there are indications that rates may decrease again. Retailers, traditionally reliant on market trends, now find themselves increasingly turning to data analytics for guidance. Chief financial officers are now pivotal in shaping retail strategies, analyzing metrics like inflationadjusted GDP, unemployment Continued on page 2

Mary Lau Post-pandemic, consumer spending has been unprecedented. A combination of pentup demand and surplus savings led to a surge in spending, further amplified by record-low interest rates. This period saw a significant rise in cash-out refinancing and new home purchases, fueling consumer expenditure. Even as inflation soared and interest rates climbed, consumer spending remained robust. Despite predictions of a recession, the economy has shown resilience. Interest

INSIDE The Power of Retail Business in Politics...................3 Embracing AI: Why Consumers Expect Retailers to Adapt in 2024.......................4 Navigatng the Tide: Adjusting Business Strategies in the Era of Grassroots Political Funding......................5 Industry Updates.....................8 Organized Retail Crime...........9 Nevada’s Retail Recap: Unpacking Nevada’s 2023 Holiday Shopping Trends......11


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.