FOR IMMEDIATE RELEASE April 28, 2022
Contact: Bryan Wachter Senior Vice President of Government and Public Affairs (775) 771-8969 | Bryan@RANNV.org
Mother’s Day Spending to Reach Record Levels Spending in Nevada to Eclipse $509 Million Nevada is primed to set a record for spending this Mother’s Day as residents prepare to show their love and affection for the women in their lives who mean so much. The Retail Association of Nevada (RAN) estimates Mother’s Day spending in the Silver State will reach a record $509.9 million, up 13.9 percent from last year. The spending estimates are based on a recent survey by the National Retail Federation (NRF), which found that 84.0 percent of consumers nationwide plan to celebrate the special day this year. According to the NRF, celebrants will spend an average of $245.76 on jewelry, flowers, special outings and other gifts. Given increased participation and spending levels, Mother’s Day spending nationwide is expected to reach a new high of $31.7 billion, up 12.9 percent from 2021. "Consumer confidence remains high as we approach the first major holiday of the spring," said Bryan Wachter, Senior Vice President of RAN. "Retailers continue to be optimistic as we enter the summer months yet are proceeding cautiously to balance consumer demand and rising costs due to inflation and periodic production disruptions across the globe." Greeting cards were once again the most popular gift for mom this year, with 75.0 percent of survey respondents planning to spend a total $16.2 million in Nevada. Flowers came in at a close second with 72.0 percent of participants planning to purchase, which would generate $46.6 million in consumer spending. Other popular gifts are a special outing (57.0 percent), gift cards (52.0 percent) and clothing and accessories (45.0 percent), with consumers in the Silver State projected to spend $84.9 million, $50.4 million and $46.5 million, respectively. Jewelry (41.0 percent), personal services (30.0 percent), housewares (28.0 percent), books or CDs (24.0 percent), and consumer electronics (22.0 percent) round out the top gifts for Mother’s Day. Survey participants were also asked what was important when picking out a Mother’s Day gift. The most common response (46.0 percent) was finding a gift that’s unique or different. Other top responses included finding a gift that creates a special memory (41.0 percent), finding a gift 1 of 2