CAMPAIGN 1: LET’S MOVE AUDIENCE All American children STRATEGY Improve child nutrition policies, and ensuring access to healthy, affordable food in schools and communities, as well as increasing physical activity and empowering parents and carers with the information and tools they need to make good choices for themselves and their families BRAND Let’s Move. Active Schools. hosted by former first lady of America, Michelle Obama MESSAGE Everyone has a role to play in helping raise a healthier generation of kids. Your involvement is key to ensuring a healthy future for our children. VISUAL APPROACH Geomatric shapes and patterns, blue and red colours, modern design, and ilustralions graphic elements.
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