Existing Campaigns

CAMPAIGN 1: LET’S MOVE

AUDIENCE

All American children

STRATEGY

Improve child nutrition policies, and ensuring access to healthy, affordable food in schools and communities, as well as increasing physical activity and empowering parents and carers with the information and tools they need to make good choices for themselves and their families

BRAND

Let’s Move. Active Schools. hosted by former first lady of America, Michelle Obama

MESSAGE

Everyone has a role to play in helping raise a healthier generation of kids. Your involvement is key to ensuring a healthy future for our children.

VISUAL APPROACH

Geomatric shapes and patterns, blue and red colours, modern design, and ilustralions graphic elements.

CAMPAIGN 2: #ADENOUGH

AUDIENCE

kids and parents, and mainly targets to the Government, based in United Kingdom

STRATEGY

Raise awareness of the disadvantage of junk food adverstising

Runs the Social media’s community

Aims to reach to the Government to act about this problem

The supporters cover their eyes, take a selfie and share to the social medias with #Adenough

BRAND

#ADENOUGH, hosted by Jamie Oliver

MESSAGE

“We have #Adenough of Junk food ads targeting kids.” “Cover your eyes, Post a selfie, Tell the Government to act!”

VISUAL APPROACH

Symbolic photography, black and white photography, brush-up typography

CAMPAIGN 3: GO4FUN

AUDIENCE

NSW kids, aged 7 to 13 who are above a healthy weight

STRATEGY

Providing a free 10 week healthy lifestyle program to kids

The program focuses on improving eating habits, fitness and confidence.

Kids are trained with health professionals and take place after school, running parallel with school terms.

Children and their families have fun and become fitter, healthier and happier.

BRAND

Go4Fun, Healthy. Active. Happy. Kids

MESSAGE

“Worried about your kids’ attitude to food and exercise? it is time to Go4Fun.”

VISUAL APPROACH

Friendly, fun, kids’ graphic, Colourful, and activities photography