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The Brief
WHAT IS THE GOAL OF OUR CAMPAIGN?
The goal of our campaign is to stop childhood obesity, based in Australia. We aims to raise the awareness and educational around this issue more seriously.
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WHO IS OUR SPONSORSHIP?
“Obesity Australia” is the main sponsorship for this campaign. Obesity Australia is a organisation based in Australia that created campaigns to raise awareness and providing tips and knowledge to Australian people about obesity.
WHOM IS THE CAMPAIGN FOR?
This campaign is targeting mainly to all Australian parents, and to the kids themeselves. The parents are the main models to take care of their kids’ lifestyle, and also to all the kids, to understanding more how to eat healthy and be active.
WHY IS IT IMPORTANT?
This issue is very important because most of the parents and kids lack education around the obesity issue and ignore the seriousness of childhood obesity. Parents do not understand well enough what the difference between “normal” weight and overweight. Also, the kids do not care much about what they eat everyday, and have minimum physical activities. Therefore, we are creating a campaign to provide the education and awareness about how serious the childhood obesity is.
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