DESIGN 1 2 1 Magazine

DESIGN 121

WHO WE ARE

Unlike typical interior design firms in London, Design 121 stands out with a core principle: the conviction that everyone deserves to dwell in a space of beauty. We’re not your ordinary agency; we’re a curated collective of skilled and imaginative freelance designers hailing from London and across the UK. Each member of our team is handpicked from elite design institutions and studios worldwide, offering diverse backgrounds and expertise. With this breadth of talent, we guarantee to match you with the ideal designer for your project, ensuring a tailored and exceptional experience.

I am proud to lead a team of highly skilled and visionary designers who are committed to delivering unparalleled excellence in every project we undertake. Our collaborative approach, attention to detail, and commitment to client satisfaction set us apartin the dynamic field of interior design.

WHAT WE DO

At Design 121, we understand that interior renovation is not only about transforming the space itself but also adding in the smallest details to make your home truly your own with a unique character and atmosphere. Let our professional interior designers help you decorate your home and find furniture you’ll love.

We offer unparalleled customer service and pride ourselves on being a client focused team. We collaborate with our clients through both our innovative online platform as well as traditional, honest, face to face contact to ensure we build up a strong relationship between designer and client.

We understand that you need to be able to convey your ideas to a real person who can make your vision a reality. That is why building up a relationship with an interior designer is crucial so that they can understand what you’re looking for and help your achieve the perfect look for your space. We have over 150 highly creative and exception -

al interior designs based in central London dedicated to helping you achieve your dream renovation. All of our designers go through a rigorous interview and training scheme to ensure that they meet our high standards and are able to fulfil your needs. You can find out more about our interior designers here.

WHAT WE OFFER

Our services include interior designs for home, business, offices, hotels and many more sectors. We can renovate whole homes or single rooms such as living rooms, kitchens and studios. We offer a comprehensive set of packages that suit all needs and price points. No project is too big or too small for us. Transforming a space ought to be a joy and that’s why Design 121 oversees all of its live projects from the initial brief through to its conclusion, transforming your space as seamlessly as possible. EVERYONE DESERVES GREAT DESIGN

OUR PROJECTS RESIDENTIALPROJECTS

Located in Dubai, this residential project was commissioned with a contemporary design in mind. The client sought an open-plan space adorned with modern furniture, yet still infused with traditional elements. Our team skillfully renovated the house, integrating a welcoming ambiance with ample brightness through carefully selected materials. Overseeing the construction process, our contractor executed the project under our management, ensuring a successful completion. The result was a seamless fusion of modernity and heritage, where sleek lines and minimalist aesthetics coexist harmoniously with intricate detailing and cultural motifs. Each room tells a story of balance, where functionality meets elegance, and innovation meets tradition. The living area boasts floor-to-ceiling windows that flood the space with natural light, creating a sense of airiness and connection to the

surrounding landscape. Rich wooden accents add warmth and depth, juxtaposed with polished concrete floors for a contemporary touch. In the kitchen, state-of-the-art appliances blend seamlessly with bespoke cabinetry inspired by traditional Emirati craftsmanship. A central island serves as both a functional workspace and a gathering spot for family and friends, fostering moments of connection and culinary creativity. Upstairs, the bedrooms offer tranquil retreats, with plush furnishings and serene color palettes conducive to relaxation. Each ensuite bathroom is a sanctuary of indulgence, featuring luxurious marble finishes and sleek fixtures that elevate the daily ritual of self-care.

Outside, the landscaping reflects the same ethos of modern luxury intertwined with timeless charm. Lush greenery and sculptural elements create a serene oasis, inviting residents to unwind and reconnect with nature amidst the bustling cityscape.

From conception to completion, this residential project embodies our commitment to craftsmanship, innovation, and client satisfaction. It stands as a testament to the transformative power of design, where every detail is thoughtfully considered to create spaces that inspire and delight.

A space itself can be healing and rejuvenating

Catering to a highend luxury clientele, this project stands as a testament to exquisite design and meticulous execution. Our involvement extended from engaging a skilled contractor to envisioning the entire property and its surrounding landscape. With a substantial budget at our disposal, we crafted bespoke designs tailored to the client’s preferences, overseen by our adept interior designers. Throughout the process, attention to detail was paramount, as we meticulously curated every aspect of the project to exceed our client’s expectations. From the grand entrance foyer to the smallest finishing touches, no element was overlooked in our pursuit of perfection. Collaborating closely with artisans and craftsmen, we ensured that each custom piece of furniture and every architectural feature was executed to the highest standards of quality and precision. This dedication to craftsmanship is evident in every corner of the property, where impeccable finishes and impeccable attention to detail create an atmosphere of unparalleled luxury. Beyond the interior spaces, we also took great care in crafting the outdoor areas to complement the property’s overall aesthetic and enhance its livabil -

ity. Expansive terraces, lush gardens, and thoughtfully designed pool areas provide residents with private retreats to enjoy the Dubai skyline and bask in the city’s year-round sunshine. As the project nears completion, we take pride in knowing that we have not only met but exceeded our client’s vision for their dream home. Our commitment to excellence, paired with our unwavering dedication to delivering unparalleled luxury, ensures that this property will stand as a timeless masterpiece for years to come.

built to perfection

Embarking on this project, our client desired a property with a swimming pool, prompting us to commence from raw land. Collaborating closely with architects and leveraging our trusted contractor, we meticulously crafted the space over a span of nine months. From navigating legalities to conceptualizing designs, our team managed every aspect of the project. The resulting space exuded a modern, futuristic aura, accentuated by carefully curated furniture selections from The Berba Group, complemented by contemporary lighting and luxurious accessories.

Upon completion of the construction phase, our attention turned to the finer details of interior design. Working hand in hand with our client, we curated a selection

of furnishings, textiles, and art pieces that not only complemented the architectural vision but also reflected the client’s personal style and preferences. The swimming pool, a focal point of the property, was designed to seamlessly integrate with the surrounding landscape, offering a serene oasis for relaxation and recreation. A combination of sleek lines, sophisticated lighting, and innovative water features imbued the pool area with a sense of luxury and sophistication, while expansive decking and lush landscaping provided ample space for outdoor entertaining and enjoyment.

Inside, the living spaces were designed with both form and function in mind. Open-plan layouts and floor-to-ceiling windows maximized natural light and pano -

ramic views, creating a sense of openness and connection to the outdoors. High-end finishes and cutting-edge technology were seamlessly integrated throughout, offering both comfort and convenience to the discerning homeowner. As the project drew to a close, we had the pleasure of witnessing our client’s vision come to life—a modern masterpiece that seamlessly blends form and function, luxury and livability. From conception to completion, our team’s dedication and expertise ensured that every aspect of the project was executed to perfection, resulting in a property that exceeded all expectations and stands as a true testament to our client’s discerning taste and our commitment to excellence.

HOSPITALITY

Tasked with conceptualizing an exotic design for a commercial venture, our client sought to create a captivating brand identity for their new shop. Our team took charge of crafting the brand identity, exploring multiple design concepts and layouts. Leveraging 3D modeling, we visualized the proposed designs before executing the project in collaboration with our skilled builders. The end result was a captivating space that effectively showcased the new brand’s allure, drawing in customers with its distinctive ambiance.

To ensure the success of the project, we paid meticulous attention to every detail, from the layout of the space to the selection of materials and finishes. The exterior facade was transformed into a striking focal point, with eye-catching signage and innovative lighting solutions that immediately captured the attention of passersby.

Inside, the interior design scheme was inspired by the exotic origins of the brand, with rich colors, luxurious textures, and bespoke furnishings creating an immersive and unforgettable experience for customers. Every element of the space was carefully curated to reflect the unique personality of the brand, from the custom-designed fixtures to the atmospheric lighting that set the mood. Throughout the design process, our team worked closely with the client to ensure that their vision was brought to life while also meeting practical considerations such as functionality and budget constraints. The result was a space that not only exceeded the client’s expectations but also became a destination in its own right, attracting customers from far and wide with its irresistible charm and allure.

As the doors of the new shop opened for the first time, we took pride in knowing that we had not only created a captivating brand identity but also helped our client realize their vision and achieve their business goals. From concept to completion, our team’s creativity, expertise, and dedication to excellence were evident in every aspect of the project, ensuring its success for years to come.

A space itself can be healing and rejuvenating

When a space is thoughtfully designed, it has the power to soothe the mind, uplift the spirit, and nurture a sense of well-being. Natural elements such as sunlight, fresh air, and greenery can infuse a space with vitality and vitality, fostering a connection to the natural world that is essential for our physical and emotional health. Indoor plants, for example, not only purify the air but also evoke a sense of tranquility and harmony. Incorporating elements of biophilic design, which seeks to mimic the patterns and processes of nature, can further enhance the healing properties of a space. From organic shapes and textures to natural materials like wood and stone, these design principles can evoke a sense of calm and balance that is conducive to relaxation and renewal.

‘‘Anchoring, style and elegance, in every room.’’

‘‘Inspired by the lush splendor of the natural world, our designers have masterfully crafted a room that harmonizes vibrant energy with serene tranquility. Through a seamless integration of organic elements, they’ve cultivated an ambiance that breathes life into the space, infusing it with a palpable sense of vitality.

The marriage of natural beauty and contemporary sophistication is a defining feature of the room’s aesthetic. From the delicate balance of botanical elegance to the infusion of modern flair, every detail reflects a thoughtful juxtaposition of the timeless and the avant-garde. The addition of softly glowing lights suspended overhead serves to further enhance this captivating fusion, casting a gentle radiance that highlights the innate allure of the surroundings.’’

DESIGNER

David Horn

CORPORATE

In the ever-evolving landscape of corporate interiors, design plays a pivotal role in shaping work environments that inspire creativity, foster collaboration, and enhance productivity. This feature explores a collection of remarkable corporate interior design projects that seamlessly blend aesthetics with functionality, creating spaces that reflect the ethos of the companies they house. Corporate office interior design is more than just arranging furniture and choosing color schemes; it’s a strategic approach to creating environments that empower employees, foster collaboration, and reflect the brand identity of the company.

Let’s delve into some key facts and insights about interior design for corporate offices. Successful corporate office design strikes a delicate balance between aesthetics and functionality. The layout and aesthetics should not only reflect the company’s brand and culture but also optimize the use of space to support the diverse needs of employees. The traditional office setup is evolving to accommodate the changing nature of work. Flexible workspaces, hot desking options, and adaptable meeting areas are becoming increasingly popular, allowing employees to choose the best setting for their tasks and encouraging collaboration.

Thoughtfully designed workspaces have a profound impact on employee productivity and morale. Elements such as natural light, comfortable ergonomic furniture, and well-designed collaborative areas contribute to a positive work environment, fostering creativity and job satisfaction. In the digital age, integrating cutting-edge technology is a cornerstone of modern office design. Smart lighting, interactive displays, and collaborative tools enhance efficiency and contribute to a technologically advanced workspace that supports the needs of today’s businesses.

The incorporation of biophilic elements, such as indoor plants, natural materials, and access to outdoor views, has been proven to enhance employee well-being. Biophilic design fosters a connection to nature, reducing stress, improving focus, and creating a healthier work environment. Corporate responsibility extends to environmental considerations in interior design. Sustainable practices, including the use of eco-friendly materials, energy-efficient lighting, and waste reduction strategies, not only contribute to a greener planet but also align with the values of socially conscious companies.

Office tour

Undertaken by our lead designer David, with support from a team of four designers, this office project was commissioned by a prestigious company in the UAE. Spanning a duration of approximately six months, the project encompassed both the building works and the design phase. Beginning with draft floor plans, we meticulously progressed to elevation and section drawings, ensuring alignment with the client’s vision. comprehensive representation of the proposed design. The resulting space exudes a natural, contemporary aesthetic, with touches of industrial design interspersed throughout.

Tailored to meet the client’s requirements, the office space functions as a collaborative work environment, featuring designated areas for co-working, meetings, and conferences, fostering productivity and interaction among employees. As the project unfolded, our team focused on integrating elements that would reflect the company’s ethos and enhance the functionality of the space. Sleek lines, natural materials, and ample natural light were key features incorporated into the design, fostering an environment that promotes productivity and creativity.

Office tour

Tailoring the office space to meet the specific requirements of the client, our design approach emphasized the creation of a collaborative work environment. Designated areas for co-working, meetings, and conferences were strategically positioned to foster interaction among employees. Thoughtful spatial planning ensured that each section of the office served its purpose seamlessly, promoting a dynamic and efficient workflow.

Recognizing the importance of technology in modern workspaces, the office design incorporated seamless technological integration. From state-of-the-art audio-visual systems in conference rooms to smart lighting and climate control, every aspect was designed to enhance efficiency and contribute to a technologically advanced work environment.

Beyond functionality, the design prioritized the well-being of employees. Comfortable ergonomic furniture, ample natural light, and thoughtfully designed break areas contributed to a positive and conducive atmosphere. The resulting office space not only supports productivity but also ensures the comfort and satisfaction of those who work within it. Following the completion of the project, our commitment to client satisfaction extend -

ed to a post-occupancy evaluation. Regular feedback sessions, employee surveys, and ongoing communication with the client allowed us to assess the performance of the office space. This iterative approach ensured that any evolving needs or adjustments were addressed promptly, reaffirming our dedication to delivering spaces that stand the test of time.

RETAIL DESIGN

Our retail project aimed to infuse elegance and modernity into the space, creating an ambiance that is both inviting and natural. By carefully considering consultation on maximizing customer flow, we devised a design strategy that emphasized brightness and a welcoming atmosphere. The products on display, known for their natural appeal, were showcased against a backdrop of pristine white, highlighting their inherent design. Our focus was on creating a space that not only attracts customers but also enhances their shopping experience,

ensuring they feel comfortable and engaged throughout their visit. Our goal was to create a retail space that not only showcases products but also fosters a sense of connection and community. By combining elegant design with thoughtful customer engagement, we have created a space where customers can not only shop but also feel inspired and empowered.

In the bustling landscape of retail, where competition is fierce and consumer expectations are constantly evolving, the design of a store plays a pivotal role in shaping the customer experience. From the layout and ambiance to the display of products and interaction with staff, every aspect of retail design has the potential to leave a lasting impression on shoppers and influence their purchasing decisions.

Successful retail design begins with a deep understanding of the brand identity and target audience. Whether it’s a luxury boutique or a trendy pop-up shop, the design should reflect the essence of the brand and resonate with its customers. This involves careful consideration of factors such as color schemes, lighting, and spatial arrangement to create a cohesive and inviting atmosphere that draws customers in and encourages exploration.

One of the key objectives of retail design is to optimize the flow of customers through the store. This involves strategic placement of displays and merchandise to guide the customer journey and encourage browsing and discovery. By creating clear pathways and focal points, retailers can effectively direct traffic and ensure that every corner of the store receives adequate attention. As consumer preferences and shopping habits evolve, retail design evolves alongside them. From embracing sustainable and eco-friendly practices to creating immersive and community-focused experiences, the future of retail design is poised to be as diverse and dynamic as the customers it serves.

At

Design 121 , we pride ourselves on staying abreast of emerging trends and embracing innovation. By doing so, retailers can ensure that their stores remain relevant and captivating in an ever-changing marketplace.

By embracing these innovations, retailers can create immersive and personalized experiences that set them apart from the competition and foster customer loyalty.

In an age of digital innovation, retailers are increasingly turning to technology to enhance the shopping experience. From interactive displays and digital signage to virtual reality fitting rooms and mobile checkout options, technology is revolutionizing the way consumers engage with brands and make purchasing decisions.

CAREFULLY CURATED

We passionately curate a distinctive collection of interior design items to elevate your living spaces. Our carefully selected pieces blend style, functionality, and quality craftsmanship, reflecting the latest trends and timeless aesthetics. Whether you’re seeking statement furniture, decor accents, or personalized design solutions, our curated selection ensures a harmonious and stylish home tailored to your taste. Explore the art of interior design with our thoughtfully chosen items, meticulously sourced to inspire and enhance your living experience.

Furniture Selection style guide.

When it comes to interior design, furniture selection is more than just picking out pieces that match the color scheme. It’s about creating a cohesive and functional space that reflects the homeowner’s personality and lifestyle. From statement sofas to elegant dining tables, every piece of furniture plays a crucial role in shaping the overall

aesthetic and ambiance of a room. Each piece of furniture is like a brushstroke on the canvas of your home, contributing to the narrative of your space. The statement sofa in the living room becomes the focal point, inviting relaxation and conversation. Its design speaks volumes about your style preferences, whether you opt for a sleek,

contemporary silhouette or a plush, vintage-inspired piece. Similarly, the dining table sets the stage for memorable gatherings and shared meals. Whether it’s a modern glasstop table or a rustic farmhouse-style piece, its presence embodies hospitality and warmth, reflecting your approach to entertaining and family life.

Beyond aesthetics, furniture serves a practical purpose, shaping the functionality of the space. A well-chosen desk in the home office enhances productivity, while a comfortable bed in the bedroom promotes restful sleep and relaxation. Each piece is carefully selected to meet the specific needs of the homeowner, ensuring that the space

not only looks beautiful but also functions seamlessly in day-to-day life. In essence, furniture selection is an art form, requiring careful consideration of style, function, and personal expression. It’s about curating a collection of pieces that not only complement each other but also tell a story about who you are and how you live. So, the next

time you’re shopping for furniture, remember that you’re not just buying pieces; you’re investing in the soul of your home.