The Rebrand Issue

BRI’YANA BUTLER, FOUNDER OF BL ESTATES JOURNEY

FEDEX TO LAUNCH 12TH ANNUAL SMALL BUSINESS GRANTS PROGRAM

THE REBRAND ISSUE

of Business

Is it safe to call yourself an artist as an entrepreneur? I mean after all, we have created a business from our vision and imagination. Whether it is a new app, fragrance, design, or website, it takes the creativity of the mind to bring forth a masterpiece. As we grow in our entrepreneurial endeavors, we are constantly tweaking, changing, rebranding, and editing our business models.something like an artist does to a painting or sculpture. Art within the workplace can encourage and promote social interactions, inspiration and stimulate emotional responses. Art in the workplace affects how the people within the environment feel about themselves. Think about how your curated your workspace. Whether you have a brick-in-mortar location or home office-you have created your own

mini art gallery if you well. According to the book, The Art of Business: Make All Your Work a Work of Art, it states the art of business is about seeing both the economic flow and the artistic flow in business. Enormous benefits can result from applying and blending insights from two worlds- the aesthetic and emotional richness of the arts and the strategic and operational perspective of business. Many without knowing took this approach when Instagram became all about aesthetically pleasing feeds and cohesive branding. Some may want to see the authenticity of entrepreneurship and its work ethic with the new trend of “unfiltered GRWM” moments, but they are watching through the lens of an observer- one who sees the beauty in your art of business. So I must ask founder, what work of art have you created?

Finance Meets Fragrance: Binance Unveils CRYPTO Scent to Attract More Women into Crypto

CAMPAIGN Includes $25 Crypto Reward for Each of First 5000 Women to Begin Their Crypto Education Binance, the leading blockchain ecosystem behind the world’s largest crypto exchange by trading volume, is blending finance with fragrance with the unveiling of its luxury scent,  CRYPTO Orchestrated by Binance’s female marketing leaders, this disruptive marketing campaign coincides with International Women’s Day, and is part of Binance’s broader efforts to bring more women into crypto and foster greater inclusivity in the space.

The CRYPTO fragrance was first previewed in a series of luxury advertisements, intended to pique public interest and serve as a teaser for the campaign. This strategy draws inspiration from the conventions of beauty advertising, and is simultaneously intended to challenge the norm and defy existing perceptions around crypto.”Bold, distinctive, and deliberately disruptive, CRYPTO isn’t a scent we’re marketing — it’s a message to women that they have a significant role to play in the crypto revolution,” says Rachel Conlan, Chief Marketing Officer at Binance. “Drawing from my own experience of working in the crypto industry, I’ve seen firsthand the invaluable contributions of the women who dared to step into this realm.

We’re here to tell women everywhere: Don’t be a bystander. Break those glass ceilings, challenge existing narratives and become part of this digital transformation that’s set to redefine global finance.

”A core component of this initiative is to encourage more women to learn and explore the world of cryptocurrency. As an incentive, Binance will also be rewarding each of the first 5,000 women who successfully

complete a crypto beginner course on Binance Academy with $25 in USDT Token Vouchers. As part of its International Women’s Day efforts, Binance is also organizing a series of local meetups, as well as social media and user-generated content initiatives. Collectively, these efforts aim to foster meaningful discussions about the increasingly important role women play in the crypto space. They are also intended to raise awareness of how cryptocurrency can enhance different facets of women’s lives, from financial empowerment to career advancement and beyond.This campaign demonstrates Binance’s dedication to diversifying and democratizing the landscape of cryptocurrency, and adds to the organization’s other ongoing efforts to support women across the globe. According to the Digital 2024 Global Overview Report, a study by data firm GWI found that women’s involvement in crypto investing is still lower than that of their male counterparts across all age groups. This disparity is likely to be the result of persistent gender imbalances in the financial sector, societal predispositions, individual risk considerations, and an overarching perception of the crypto space as male-oriented.

In her additional remarks, Rachel Conlan emphasized, “Crypto is universal — it’s

about empowering all individuals. It’s time to ensure no woman is left behind in this financial revolution. That is what we are committed to doing at Binance. Our commitment to inclusion extends beyond mere rhetoric; we’re not just talking the talk, but backing it up with solid action by providing women with the educational resources they need to shape their financial futures and become active participants in this digital economy.”Find out more about the  Crypto is Yours campaign and how you can get started on your crypto journey on the official landing page

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com

SOURCE Binance

BUSINESS

In business, you might be confident and well-spoken. Perhaps feasible. You’ll put in extra time if necessary. Even worse, you might receive another offer this month. Making it more offensive. Your multi-source of income will be satisfying, Aries. Thinking about this could make your month better. You might be prepared and aware of your financial situation.

This month is about seizing unconventional opportunities. If you’ve been eyeing a product or service that seems out of your comfort zone, now’s the time to make your move. The usual methods won’t cut it; creativity is your greatest asset.

Founder, in business you must keep in mind that slow and steady wins the race, or at least keeps you in the running. Be creative and think outside the box. Look at your challenges as opportunities as this month will demand extra efforts from you. It’ll be worth it in the long run.

Something new is coming but don’t be surprised. You can expect the unexpected when change is constantly on the horizon. But for you, change isn’t intimidating because you know how to work it in your favorgiving you a competitive edge. Collaboration this month is key.

Any new venture you start will meet you with success. It is a profitable time for those in sales and marketing as you are able to over achieve your targets and this in turn gives you monetary benefits. Laugh all the way to the bank Leo for those who said you shouldn’t start.

The time is now to add that high ticket offer to your business model Virgo. There will be some ups and downs in your financial situation as you focus on this offer but don’t worry. Your clients will find you without you having to devalue your brand.

InterBiz Club Sets to Support Global Buyers with Attentive Service

The 53rd China International Furniture Fair (CIFF), also known as CIFF (Guangzhou) 2024 is set to take place from March 18-21 and March 28-31, 2024. The InterBiz Club (International Business Club), initiated by CIFF (Guangzhou), is ready to provide comprehensive services to global buyers attending this one of the world’s largest and most influential trade fairs dedicated to home furniture, home decor and hometextiles, outdoor furniture, office furniture, commercial furniture, furniture machinery, and raw materials.

The InterBiz Club is a premium global platform for home furnishing trade, tailored specifically for multinational purchasing groups, international traders, cross-border e-commerce retailers, distributors, designers, and endusers worldwide. It functions as a comprehensive service ecosystem for international visitors to CIFF from over 200 countries and regions. Drawing on its more than 25 years of extensive global market experience of CIFF, the Club aims to create a new home furnishing trade environment through multi-channel integration.

The Club employs a two-fold approach, consisting of service for eight-day offline

exhibitions and year-round online engagement for a broadened international market. The Club’s exclusive VVIP Reception Program, meticulously designed for international buyers, covers full access to the CIFF in Guangzhou, Shanghai, and Tianjin. In addition, it provides swift entry, privileged

access to trade activities, theme exhibitions, and the VIP Lounge throughout the eightday exhibitions. Privileges such as complimentary lunch vouchers and show guides, complimentary trade matching, and shuttle bus service operating between selected hotels and the exhibition venue are also included in this program.

Additionally, the Club actively promotes global business networking throughout the year through various activities, such as conducting Greater Bay Area Factory Tour, operating virtual showrooms, and hosting online and offline networking events. By leveraging its official websites, international social media platforms, email marketing, and other multimedia channels, the Club broadens both online and offline international trade opportunities. This effectively enables suppliers and buyers to connect accurately, thereby facilitating trade transactions.

In September 2023, the Club launched a global tour to bridge gaps, bring people together and promote international exchange in the furniture market. This March, the Club will continue to host promotional events and discussions, fostering a global network for the home furnishing industry. This will provide Chinese firms with international opportunities and help overseas companies understand the Chinese market better. For more details, please visit: https://www.ciff-gz.com/en/

Increased income is owed to your increase in network. Your positive energy, courage and valuable business experience contributes to your overall success in business this month. Expenses may rise but so has your revenue.

Communicate! What your business needs is on the other end of open communication and expression. Closed mouths don’t get fed. Express to the world what you need and your wish shall be granted. But be sure to sure to make wise decisions, remembering nothing in this world is “easy”

Bri’Yana Butler, Founder of BL Estates Journey:

Weaving Identity, Family, and Entrepreneurship

In the vast and often exclusive world of wine, Bri’ Yana Butler, a woman of color, shares her personal narrative a tapestry woven with threads of identity, family, and entrepreneurship. From her supportive upbringing to navigating the challenges of the predominantly white wine industry, Bri’ Yana’s story unfolds as a testament to resilience, creativity, and personal growth.

A Foundation of Confidence and Unconditional Support

Bri’ Yana’s journey begins with an acknowledgment of the confidence instilled in her from a young age. Growing up in a two-parent household, she reflects on the positive impact it had on her sense of security and self-worth. Despite facing challenges such as her father’s incarceration and periods of single parenthood, Bri’ Yana emphasizes the intentional love and encouragement she received from her family.

Navigating Identity in the Wine Industry

The conversation delves into Bri’ Yana’s identity as a woman of color and her experiences in spaces where she might be perceived differently. Grateful for the lack of significant discrimination within her family, she highlights the importance of representation and positive examples. Bri’ Yana also shares her joy at the increasing prevalence of two-parent households in communities of color, crediting her stable family structure for its positive impact.

Dreams Fermenting:

Entry into the Wine Industry

Transitioning to the wine industry, Bri’ Yana acknowledges the challenges faced by people of color, especially in a predominantly white field. She shares her experiences meeting other wine makers of color and the unexpected

challenges encountered in connecting with them. The conversation unfolds to Bri’ Yana’s entry into the wine-making process, detailing her visit to a foundry in Napa Valley. Encouraged by her mother, she decides to invest in one barrel of wine, setting in motion the fermentation and aging process.

Entrepreneurial Resilience: Challenges and Triumphs

The discussion extends to Bri’ Yana’s entrepreneurial journey, emphasizing the importance of mental resilience. She reflects on the challenges of starting a business and the need for a strong mindset. The conversation

concludes with a glimpse into Bri’ Yana’s future plans for her brand, including potential collaborations and the expansion of product offerings.

Family Influence and Transformative Power

In the tapestry of Bri’ Yana’s story, family plays a central role. Growing up with parents who served as godparents to numerous families, she reflects on their profound impact in shaping her values. Despite societal norms, her parents set an example by having children before marriage, prioritizing open communication about life goals right from their first date. Bri’ Yana’s entrepreneurial journey becomes a testament to the transformative power of entrepreneurship and the unwavering support of a loving family.

Success Defined: Breaking Barriers and Authenticity

The narrative weaves through the philosophy of success, with Bri’ Yana boldly defining it as authenticity. This philosophy, ingrained in her by her family, becomes the guiding principle in her academic pursuits, including a Bachelor’s in Business Management and a Master’s in Leadership. The conversation delves into Bri’ Yana’s genuine passion for scholarship and her consideration of pursuing a doctoral degree, reflecting her commitment to personal growth and breaking down doors for future generations.

Cultural Roots and Luxury Experiences

Bri’ Yana’s journey unfolds seamlessly as she combines her culturally rich upbringing in Hunter’s Point, San Francisco, with a newfound appreciation for luxury experiences. The discussion explores the organic blending

session for Butler Legacy Estate’s signature rosé, showcasing the natural evolution of her brand. Despite challenges, Bri’ Yana’s mother managed to provide glimpses of the good life on a budget, instilling in her the resilience to find joy in modest circumstances.

Building a Legacy: Community, Inspirational Leadership, and Future Aspirations

The conversation wraps up with Bri’ Yana sharing insights into the integration of her community involvement with her wine business. Her commitment to community work aligns with her educational background and seamlessly integrates with her wine venture. Bri’ Yana’s favorite quote, ”The greatest human activity is to aspire,” becomes the cornerstone of her leadership approach, emphasizing the importance of being an inspired leader. The interview captures the essence of Bri’ Yana’s entrepreneurial spirit, her commitment to community, and her profound connection with her late mother’s legacy.

Conclusion

In conclusion, Bri’ Yana’s journey unfolds as a rich tapestry, weaving together themes of identity, family, and entrepreneurship. Her story serves as an inspiring testament to the transformative power of authenticity, resilience, and the creation of a legacy. As she eagerly anticipates the launch of Butler Legacy Estate, Bri’ Yana radiates pride, gratitude, and genuine excitement for the future.

Where to find Bri’ Yana: @sincerelybl

Where to Find BL Estates: @blestate www.theblestate.com

In

Let’s Get Drinks at “The Museum” At the core of The Museum’s hospitality offering is its sophisticated cocktail lounge, where jazz music sets the tone for an evening of storytelling and craftsmanship. Each cocktail served is a homage to the automobiles on display, with names and narratives that draw inspiration from their histories. For instance, the ‘Black Magic,’ a Hot Toddy rendition, pays tribute to the valiant story of Robert Montgomery, the original owner of our 1939 Rolls Royce Wraith and a celebrated MGM actor who served in World War II. This thoughtful connection between beverage and exhibit offers guests a deeper engagement with the themes on display. The Museum is committed to providing a dynamic and ever-changing backdrop for its members and guests.

With exhibits rotating every few months, The Museum ensures a novel experience with each visit. Currently,

patrons can explore a carefully curated collection that celebrates automotive history, available until the second week of April. Following this, The Museum will shift gears to spotlight the power and nostalgia of 60s and 70s Muscle Cars, further demonstrating its dedication to showcasing a wide array of automotive marvels.

To enhance the visitor experience, The Museum at Car Space is introducing an array of new services, including a concierge and reception. This addition underscores our promise of ‘Unreasonable Hospitality,’ ensuring that every guest is greeted with warmth and every visit is memorable. Starting with the Muscle Cars exhibit in April, The Museum will also incorporate memorabilia and artwork into its displays, enriching the visual and educational journey for all who walk through its doors.

“The Museum at Car Space is more than just a venue; it’s a cultural hub where the stories of iconic automobiles are told through exhibits, cocktails, and the ambiance we create,” said Dave Younts, CEO of Car Space.

As The Museum at Car Space continues to evolve, it invites the community and potential partners to join in its

celebration of automotive history and culture. With its commitment to accessibility, storytelling, and exceptional hospitality, The Museum is poised to become a landmark destination for not just car enthusiasts, but all those who appreciate the finer aspects of cultural experience.

Inclusive Membership And Admission Options

“In alignment with our core value of ‘Every Man and Woman,’ The Museum introduces two new membership tiers. We always dreamed of a club where everyone felt welcome and were inspired to build their aspirations. The Museum is our opportunity to share something special with the community here in the Triangle. We invite everyone to come experience the space with our new membership and admission options.”

Base Membership, priced at $200 per year, offers unlimited access to visit and enjoy our car exhibits, experience the best cocktails in Raleigh, and fuel your competitive drive on our racing and golf simulators. Members of The Museum at Car Space also enjoy discounts on private events and coworking spaces within Car Space.

Collector Membership, priced at

$1,500 per year is designed for those who love to host and entertain. This tier provides the privilege to bring guests to The Museum without them purchasing an admissions ticket. Additionally, Collector Members can utilize our reserved seating in the cocktail lounge. Perhaps the best perk of Collector Membership is the ability to host one private event hosting per year with no venue fee (normally $3,000 or more per event). Additional perks include reciprocal benefits at future Museum locations.

Single Day Admission, priced at $20 for adults, $15 for Military and first Responders, and free for children aged 15 and under, offers access to nonmembers who are curious about our exhibits, ensuring that everyone has the opportunity to experience the magic of The Museum.

About The Museum at Car Space

Located in Raleigh, The Museum at Car Space is a pioneering space where automotive passion meets cultural appreciation. Through a range of exhibits, membership options, and a dedication to hospitality, we invite everyone to explore the rich history and excitement of the automotive world.

3 Comprehensive Female Vintners in the United States

1. DUSTAN WINES: As part owner of legendary Durell Vineyard in Sonoma Valley and producers of premium estate grown handcrafted wines, Ellie Phipps Price launched Dustan in 2008 with her husband. Ellie Phipps Price is a devoted equestrian who also founded Montgomery Creek Ranch and Preserve near Stanford, California where more than 200 wild horses roam free.

www.dunstanwines.com

2. CHERAMIE WINES: In the early 2010’s, U.S Marine Corps veteran Cheramie Law discovered Texas’ flourishing wine scene and quickly turned into an obsession. Joining fellow veteran, Todd Aho and together zoning in on their niche after realizing that the least commercial grape varieties often produced the most compelling wines, Cheramie Wine label was born.- believing in great wines, great friendships and overall greatness.

www.cheramiewine.com

3. DAMA WINES: Leveraging the expertise of creative women, business partners Mary Derby and Judith Schulman curated DAMA Wines. Blending art and wine is what DAMA strives to achieve in each bottle of while supporting other women artists. DAMA highlights amazing fruit with a unique balance of science and artistry.

www.damawines.com

FINANCE

FedEx to Launch 12th Annual Small Business Grants Program

10 Winners to be Selected; More Than $230,000 in Cash and Prizes to be Awarded

FedEx Corp. (NYSE: FDX) announced the upcoming launch of its 12th annual Small Business Grants Program, which will award more than $230,000 in grants and services to ten (10) U.S.- based small businesses. The application period will begin at 12 p.m. (noon) ET on March 1, 2024, and close at 12 p.m.

(noon) ET on April 1, 2024. After a judging period, the ten grant recipients will be announced on May 16, 2024. Qualifying businesses can submit their applications and review program rules at fedex.com/ smallbusinessgrants.“Small businesses are a driving force in the success of our economy. They’re also giving back to their local communities and we’re proud to provide this opportunity to fuel their contributions,” said Aimee DiCicco, Senior Vice President Integrated Marketing and Retail Channel Commercial, FedEx. “Since 2012, FedEx has been helping small business owners achieve their dreams by growing and expanding their ventures

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through our grants program, and we are excited to see who will receive grants this year.”One 2024 FedEx Small Business Grant grand prize recipient will receive $50,000 and nine additional recipients will each receive $20,000, in addition to a $500 FedEx Office print credit, a $300 voucher from My FedEx Rewards, and access to FedEx Premier Customer Service. All recipients will also receive a sustainable packaging consult from the FedEx Packaging Lab, a digital consult from the FedEx Digital Sales Solutions team, an invite to attend

eleven years, nearly 77,000 businesses have applied in the United States alone. Over that eleven-year span, a total of more than $2 million in cash & prizes has been distributed.

Could the Future of Grant Proposals be Video?

• By 2022,

for reviewers compared to text-based grants, allowing reviewers the opportunity to evaluate more applications than is currently feasible. There are many ways to incorporate video into grant applications to stand

PHOTO

BUSINESS CON’T

ROAN Fragrances

Launches With Range of

Clean, Tea Scents to Inspire the Wanderer Within

MOUNTAIN MEMORIES

($160 | 50ml Eau de Parfum):

Introducing ROAN Fragrances l Roots of a Nomad, a new clean fragrance brand crafted to transport and rouse the wanderer within through the diverse notes of tea from across the globe. Founded by Helen Lee, an avid tea enthusiast, ROAN Fragrances was inspired by her massive tea collection accumulated throughout her many travels and beautifully highlights this bold, complex, and limitless fragrance note.

“My goal was to build a fragrance brand that celebrated the deep bond we feel when we allow ourselves to wander and connect to the world. We have designed each scent to be inspired by the energy, mood, and vibe of different locations while still allowing you to connect with and interpret the fragrance in a way that makes it uniquely yours.” - Helen Lee, Founder ROAN Fragrances as pictured launches with three genderless scents that are clean, vegan, and cruelty-free.

CURRENT CULTURE

($160 | 50ml Eau de Parfum):

A woody fragrance that unlocks deep thoughts like the early morning mountain air, opening with the subtle sweet mistiness from Oolong tea and black currant buds, before enveloping into the warm, deep familiarity of classic flora, woods, and leather.

Top: Oolong Tea, Pink Pepper, Black Currant Bud

Mid: Jasmine, Narcissus

Base: Patchouli, Leather, Guaiac Wood, Oakmoss

PORCELAIN PULSE

($160 | 50ml Eau de Parfum):

A warm earthy fragrance that captures the energy of captivating conversations, opening with the intriguing sweetness of carrot, rhubarb, and pear followed by an alluring blend of delicate white florals, cozy tobacco, and exquisite Darjeeling tea.

Annie Admin Virtual Assistants: Navigating Entrepreneurship with Passion, Strategy, and Impact

A fresh fragrance that invigorates like the ocean breeze, opening with the brightness of bergamot zest and white ginger, followed by a mindful energy achieved through calming salt notes, soft musk, and the quiet boldness of matcha.

Top: Bergamot Zest, Pink Pepper, White Ginger

Mid: Matcha, Cotton Peony, Neroli

Base: Red Seaweed, Salty Moss, Musk

Top:  Carrot, Rhubarb, Pear, Black Tea, Cardamom

Mid: Peony, Lily, Dried Apricot, Darjeeling Black Tea

Base: Musk, Vetiver, Amber, Tobacco, Hay

Discovery Set ($25 | 2ml (x3) Eau de Parfum): Embark on an exciting fragrance journey with the Roots of a Nomad Discovery Set - a full collection of fresh, woody, and earthy tea scents.

ROAN Fragrances is available now at ROANFragrances.com. Instagram: @ roanfragrances

Erica Davis Frimpong, the founder and owner of Annie Admin Virtual Assistants, has carved a niche in the virtual assistance industry by specializing in providing services exclusively to professionals in the trade industry. This unique business caters specifically to local plumbers, painters, roofers, garage door companies, and HVAC companies, offering a suite of services ranging from call handling to scheduling appointments and managing behind-the-scenes administrative tasks.

From Banking to Entrepreneurship:

A Strategic Evolution

Before embarking on her entrepreneurial journey in 2014, Erica had an extensive corporate career in banking, working with renowned companies such as Chase, Wells Fargo, and Regions as a small business banker. This experience provided her with valuable insights into the pain points and challenges faced by small business owners, setting the foundation for her future entrepreneurial endeavors. Originally starting her business as a social media agency, Erica’s path took a strategic turn based on identified demand within her network. Recognizing the consistent challenges faced by businesses when their administrative staff left, and fueled by her desire for a more flexible lifestyle as a mother, Erica transitioned into virtual assistance. This transition marked the inception of Annie Admin Virtual Assistants. While her initial clientele expanded beyond home service professionals to include attorneys and CPA firms, Erica strategically shifted her focus back to the trade industry. This pivot allowed her to create a unique value proposition, tailoring her services to the specific needs of home service professionals and positioning Annie Admin as a specialized and impactful support service.

Niche Services Setting Annie Admin Apart Annie Admin’s distinctiveness lies in its approach to virtual assistance tasks that many competitors overlook. Services include not only traditional virtual assistance tasks but also answering calls, learning industry-specific software, and scheduling appointments. This specialization sets Annie Admin apart in a highly competitive market. Despite being a virtual business, Annie Admin recently adopted

a remote-hybrid model, operating from a WeWork space. This approach facilitates inperson collaboration when necessary, providing a balance between virtual flexibility and the benefits of occasional in-person interactions.

Building a Team: From Solopreneur to Structured Growth

Erica’s entrepreneurial journey began as a solopreneur, but she soon realized the necessity of building a structured team. Her first employee was her husband, who initially worked unpaid. As the business expanded, Erica faced the challenge of transitioning from a one-person operation to establishing a team beyond her family members. This growth highlighted the importance of setting boundaries and prompted Erica to focus on proper documentation and systematization to manage a growing team effectively. The lack of early documentation led to challenges in team management, and Erica now emphasizes the importance of documenting processes from the beginning for smoother scalability. This focus on structure and systems has become integral to Annie Admin’s growth and sustainability.

Strategic Pricing: The Evolution of Profitability

A significant portion of the interview revolves around the evolution of Annie Admin’s pricing strategies. Erica candidly shares the journey from initially charging less to strategically increasing prices. Market research, understanding competitors’ rates, and considering all costs associated with service delivery played pivotal roles in this pricing evolution. The concept of ”profit first,” inspired by the book of the same name, emerged as a crucial financial management strategy. Allocating profit before planning expenses ensures sustainable business growth, encourages creativity in expense management, and allows for the provision of employee benefits, such as affordable healthcare.

Passion as a Driving Force: Insights for Aspiring Entrepreneurs

Throughout the interview, passion emerges as a central theme. Erica advises against entering a business solely for monetary reasons, emphasizing the importance of genuinely caring about the business and its impact on clients. Her personal commitment to helping

clients and making a positive impact becomes a sustaining force in the face of entrepreneurial challenges. For individuals considering a career in virtual assistance or entrepreneurship in general, Erica provides practical advice. She dispels the misconception of complete flexibility in virtual assistance, highlighting the importance of identifying strengths and interests. Surrounding oneself with other business owners, seeking mentorship, and leveraging resources like podcasts are recommended for gaining insights into the entrepreneurial journey.

Celebrating Accomplishments:

Tequila and Spontaneous Travel

As the interview concludes, Erica shares her methods of celebrating accomplishments. Her approach involves enjoying a good Margarita and embracing spontaneous travel. Looking ahead, Annie Admin’s focus is on streamlining processes, scaling up, and franchising the business model across the United States. Erica invites support by connecting with local home service professionals and envisions the opportunity to help other women own their businesses.

Conclusion: Lessons from Erica’s Entrepreneurial Journey

Reflecting on the interview, Erica Davis Frimpong’s journey with Annie Admin Virtual Assistants offers a wealth of practical wisdom for aspiring entrepreneurs. The discussion spans various facets of entrepreneurship, providing valuable insights into self-care practices, team building, strategic decisionmaking in pricing, and the transformative power of dedication and resilience. Her experiences serve as a guide for those embarking on their entrepreneurial ventures, emphasizing the importance of passion, strategic evolution, and a genuine commitment to making a positive impact in the business world. Erica’s journey with Annie Admin Virtual Assistants stands as a testament to the enduring connection between passion and long-term business success in the dynamic landscape of entrepreneurship.

Where to Find Annie Admin:

www.annieadmin.com @annieadmin

TECH

B Luxury Essentials: A Journey of Innovation, Perseverance, and Transformative Entrepreneurship

In the ever-evolving landscape of business and entrepreneurship, the story of B Luxury Essentials stands out as a testament to innovation, perseverance, and a commitment to addressing real-life needs. In an exclusive interview with Bridget Francis, the founder of B Luxury Essentials, we delve into the inception of this unique brand, the challenges faced, and the remarkable journey of turning an idea into a thriving business.

The Genesis of B Luxury Essentials

The interview begins with a familiar scenario – technical glitches and delays. Yet, the genuine warmth in Bridget’s voice as she apologizes for the delay sets the tone for an engaging and authentic conversation. Rae, the editor of Henry Society Journal, expresses her excitement about B Luxury Essentials, a brand she describes as brilliant and inspiring. Bridget Francis, a native of New Orleans, LA, shares her journey from her hometown to Houston, TX, where she has been for the past eight years. A widow and a mother, Bridget found herself contemplating the idea of creating a brand that addresses a personal need and resonates with others. The concept of B Luxury Essentials emerged from Bridget’s personal experiences and sensitivities. As someone with delicate skin and a penchant for cleanliness, she found herself carrying her own towels while traveling. The discomfort of using hotel towels and the desire for a more hygienic alternative planted the seed for what would become B Luxury Essentials.

From Idea to Execution: Bridget’s

Eureka Moment

The journey from idea to execution involves overcoming hurdles, and Bridget shares her ”eureka” moment when everything fell into place. The realization that she could create disposable essentials that catered to both comfort and hygiene was the spark that ignited the journey of B Luxury Essentials. Turning an idea into a tangible product involves meticulous research and sampling. Bridget details the process of reaching out to distributors, individuals, or companies providing the necessary fabrics and materials. The quest was to find the right combination – thickness, softness, and size – to create towels and other essentials that would meet her standards and gain her stamp of approval.

Aspiring entrepreneurs often encounter challenges, and Bridget’s journey is no exception. She highlights the importance of finding distributors who align with the quality and standards she envisioned for B Luxury Essentials. The process, from conceptualization to finding the right suppliers, took about a year.

Diversifying

Product Offerings:

B Luxury Essentials

Beyond Towels

B Luxury Essentials

is not confined to towels alone. Bridget introduces the diverse product range, which includes hand towels, wash towels, disposable panties, and liners. The vision is to provide a comprehensive solution for individuals who prioritize comfort and hygiene, whether at home or while traveling. In a candid moment, Bridget reflects on her personal habits and preferences, emphasizing her discomfort with reusing towels and the need for a solution that aligns with her sensitivities. The inspiration for her brand stems from a genuine desire to provide a more hygienic and comfortable experience for individuals like herself.

Navigating Challenges:

The Impact of COVID-19

The conversation shifts to the unexpected challenges posed by the COVID-19 pandemic, which provided Bridget with an opportunity to reevaluate her business and make strategic decisions. The temporary closure of her daycare business allowed her the time and space to focus on launching B Luxury Essentials. Bridget shares insights into the meticulous process of selecting materials that are not only comfortable but also environmentally friendly. The sustainability aspect of B Luxury Essentials adds another layer to the brand’s commitment to providing quality products with a conscience.

Conclusion

The interview concludes with Bridget expressing her aspirations for the future of B Luxury Essentials. She envisions the brand expanding its product line, reaching a broader audience, and becoming a staple for individuals who prioritize both luxury and hygiene. As we wrap up the interview, Bridget’s passion for her brand and the genuine care she puts into every aspect of B Luxury Essentials shines through. Her entrepreneurial journey serves as an inspiration for aspiring business owners, highlighting the importance of authenticity, perseverance, and a commitment to addressing real-world needs. B Luxury Essentials, with its focus on comfort, hygiene, and sustainability, emerges not just as a business but as a testament to the transformative power of innovative ideas and unwavering determination.

Where to Find Bridget: @iambluxury Where to Find B Luxury Essentials: @b_luxury_essentials www.bluxuryessentials.com

Unlocking Connections: The Distinctive Features of Hulah’s Innovative

Approach to Dating

Introduction

In the ever-changing landscape of dating apps, innovation becomes the cornerstone for platforms seeking to redefine user experiences. Hulah, a noteworthy contender in this dynamic space, distinguishes itself through a groundbreaking feature known as ”Ringleader mode.” This unique functionality empowers individuals, regardless of their relationship status, to act as matchmakers by introducing quality single men into the platform. The result is a network of potential matches endorsed by real connections.

Origins: Transitioning from Video Dating to Hulah

The inception of Hulah traces back to the founder, Heather Hopkins, profound experiences within the dating app industry. Initially launching a video-centric dating app, she astutely observed a notable gender imbalance in user participation due to heightened safety concerns among women. Recognizing the limitations of video features as a comprehensive solution, she envisioned a platform that not only prioritized safety but also facilitated connections with high-caliber matches. This vision laid the foundation for the conceptualization and subsequent development of Hulah.

Crafting Hulah: From Design to In-Depth Data Gathering

The creation of an app is an intricate process, and the Heather shares her distinctive journey. Lacking a formal coding background, she leveraged her design prowess and cuttingedge tools like Figma to fashion a visually compelling representation of the app. Crucially, the next step involved meticulous data collection through a combination of surveys, focus groups, and unconventional strategies like engaging with individuals in Uber pools. This comprehensive research laid the groundwork for presenting the app concept convincingly to potential investors.

Insights into App Development, Fundraising Struggles, and Unique Features

The interview provides profound insights into the intricacies of app development, the trials of fundraising, and the unique features that position Hulah as a pioneering force in the dating app realm. Heather’s founder journey serves as an exemplar, emphasizing the critical role of perseverance, adaptability, and an authentic passion for addressing tangible issues within the dating app landscape.

Success Beyond Metrics:

A Personal Perspective

Navigating the Complex Landscape of Fundraising

Raising capital, especially without a technical background, poses a formidable challenge. Heather underscores the significance of tenacity, unwavering commitment, and an authentic belief in the company’s mission. Effectively communicating to investors Heather’s dedication to going the extra mile for the company’s success becomes a pivotal factor in securing funding.

Empowering Women in Entrepreneurship

Recognizing the fundraising hurdles faced by women in the tech sector, the founder, Heather, extends words of encouragement to aspiring entrepreneurs, emphasizing the need for perseverance. She shares her remarkable story of securing the first investment check, highlighting the essential role of an investor

who genuinely believes in the founder and the company’s overarching vision.

Challenges in a Male-Dominated Sphere

The interview casts light on the unique challenges encountered by women entrepreneurs navigating through predominantly male industries. Heather recounts her experience of conducting fundraising entirely through virtual means, underscoring the potential for success even without a conventional tech background.

Introducing Ringleader Mode:

Fostering Interactive Engagement

Being in a long-term relationship herself, founder and CEO Heather introduces the distinctive concept of Ringleader mode. This feature encourages individuals to endorse commendable single men, injecting an interactive and community-building layer into the platform.

The dialogue gracefully transitions into a contemplation of success, emphasizing its dynamic and evolving nature. The founder shares her personal perspective, underscoring the essence of finding joy in the journey, embracing challenges, and recognizing success as a multidimensional experience that extends beyond mere financial metrics.

Conclusion

Heather’s entrepreneurial odyssey with Hulah encapsulates the essence of success as a multifaceted and evolving journey. Her insights provide a trove of valuable lessons for aspiring entrepreneurs, illuminating the dynamic nature of success and underscoring the profound significance of purpose and genuine connections in the entrepreneurial voyage.

Where to Find Heather:

@itsheatherhopkins Where to Find Hulah: @joinhulah | www.hulah.co

RedKangaroo Launches World’s First E-commerce Store that Uses Social Media to Generate Organic Growth for Brands

Provided by: RedKangaroo

RedKangaroo’s fully automated online store provides a seamless way for e-commerce brands to offer discounts on products to customers who promote them via social media.

RedKangaroo, announced the launch of the world’s first e-commerce store that generates organic growth for brands by giving customers significant discounts on products simply for promoting them via social media or text.

Direct-to-consumer (DTC) brands can quickly and easily sell products on RedKangaroo’s unique e-commerce store by enabling RedKangaroo’s proprietary social discounts for their customers. They can offer these

discounts on products based on customer actions such as following their official social media accounts, posting about their brand and texting friends and family.

Brands on Shopify that want to break out of their own DTC websites and achieve organic growth can simply install RedKangaroo’s Shopify app. They can then sell their products on the first fully automated e-commerce store that incentivizes customers to become microinfluencers, providing an affordable, measurable

and authentic way to increase their sales and grow their business.

Organic growth strategies continue to far outweigh anything else, with a March 2023 survey by Deloitte finding that 71% of CMOs prefer this approach to anything else. Clearly, this is crucial for brands. RedKangaroo’s proprietary Proof of Love technology offers food, beverage, cosmetics, pet supply and other direct-to-consumer brands a direct connection to their fans, with immediate and

significant results: new customers, brand awareness, reduced churn, added revenues and increased foot traffic.

“RedKangaroo is the next generation of e-commerce stores, especially for emerging brands,” said Balaji Krishnan, CEO and founder of RedKangaroo. “Our free, unified store for DTC brands empowers customers to promote products and brands they love and feel the love back with our social discounts. Consumers get to see how much their voice is valued, while brands can bypass traditional marketing with low credibility and unknown ROI to instead rely on their biggest fans to fuel true organic growth.”

RedKangaroo is still in its early stages but has already partnered with multiple leading

beverage brands, including Frazy Bottles and HOP WTR. “HOP WTR has a large community of super fans who love our product and brand,” said Brad Nogle, Head of e-commerce. “We are excited about the opportunity to use the RedKangaroo platform as a way to leverage word-of-mouth marketing by rewarding our most loyal customers and fans.”

RedKangaroo was founded in 2022 by Balaji Krishnan, a six-time serial entrepreneur who also founded Displace, the world’s first truly wireless TV. Displace also recently announced Displace Shopping and Payments, the AIpowered shopping experience on Displace TV that enables viewers to initiate real-time purchases of products.

Learn more at https://redkangaroo.me

REAL ESTATE

Nancy Twine Announces $1M Dream Makers Founder Grant, Empowering Tomorrow’s Female Leaders

Nancy Twine, Entrepreneur, Executive, Investor, and Philanthropist, announced the Dream Makers Founder Grant—a visionary initiative designed to empower and support female entrepreneurs, with a particular focus on Black and BIPOC founders in the consumer goods industry. This $1 million grant aims to bridge the resource gap and help emerging businesses flourish, reach new audiences, and achieve their full potential. The grant, spanning four years from 2024 to 2027, will distribute $250,000 annually to selected grant recipients.

“Navigating early-stage business funding can be incredibly challenging. Much of my decade-long trajectory growing Briogeo was spent as a heads-down entrepreneur, focused on building the business. As I eventually scaled the business, I was able to be more ‘heads-up’ and through that, have been able to mentor and invest in other entrepreneurs. Inspired by my journey, I created the Dream Makers Founder Grant to provide critical, early-stage funding to underrepresented female founders. This support is uniquely structured—it doesn’t involve surrendering rights, equity, or entail payback obligations. It’s designed to let these founders concentrate on their vision while securing essential initial funding to bridge pivotal startup needs,” said Twine.

In its inaugural year, the Dream Makers Founder Grant will collaborate with Sephora’s 2024 Accelerate program and Fifteen Percent Pledge, renowned for their support of diverse entrepreneurship.

“At Sephora, we believe in pushing for more diverse voices and perspectives within the beauty industry. Partnering with

the Dream Makers Founder Grant aligns with our commitment to fostering inclusivity and supporting underrepresented beauty entrepreneurs. By collaborating with Nancy Twine and this initiative to further support Sephora Accelerate founders, we aim to empower the next generation of beauty leaders and contribute to a more equitable and vibrant industry,” shared Priya Venkatesh, Global Chief Merchandising Officer at Sephora. “At the Fifteen Percent Pledge, we are working to close the racial wealth gap by calling on retailers to dedicate a minimum of 15 percent of their shelf space to Black-owned businesses. Now more than ever, we recognize that advancing our mission requires direct investment in the growth of Black-owned businesses,” said Aurora James, founder of the Fifteen Percent Pledge. “As a Black-business owner myself, I know first hand the barriers that entrepreneurs face when trying to find necessary capital to grow their businesses, and how much of an impact the Dream Makers Founders Grant will make. I want to thank Nancy for her partnership and commitment to our shared mission.”

“I am eternally grateful for the bets placed on me over the years and am thrilled to pay this opportunity forward. It’s my hope that the Dream Makers Founder Grant, coupled with mentorship, will inspire and empower underrepresented female founders to relentlessly pursue their dreams,” added Twine. For more information about the grant, eligibility, and deadlines, visit NancyTwine.com/

TheGrant and 15PercentPledge.org/ Award. Instagram: @nancytwine

A Journey Unveiled: KayShonna Straughter’s Entrepreneurial Journey

In a really interesting talk with self proclaimed Fashionable Realtor, KayShonna Straughter, a proactive real estate agent from Illinois, we get a peek into her journey as an entrepreneur. From gutsy marketing tactics to lessons on success, personal growth, and handling the real estate scene, KayShonna’s story is all about bouncing back and smart business moves.

Riding in Pink: The Marketing Marvel

KayShonna kicks off the dialogue by unraveling a pivotal moment in her marketing strategy—the acquisition of a 2017 Mercedes E Class, later transformed into a pink standout. Driven by a divine inspiration to be recognized across the city, KayShonna shares the impact of her distinctive car on brand visibility and recognition, overcoming occasional anxieties. This unique strategy of combining her passion for fashion with real estate has established her as the ”favorite fashionable realtor,” breaking the stereotype of realtors being associated only with luxury. The bold move not only showcased her personality but also positioned her as a standout figure in the competitive real estate industry.

Mentorship Magic: Navigating the Realtor Realm

The discussion smoothly moves into the realm of mentorship, and KayShonna strongly underscores its crucial role for both aspiring and current realtors. She urges individuals to actively seek mentors within their brokerage, promoting a culture of curiosity and a willingness to seek guidance. Building connections within the real estate community emerges as a key pillar, fostering not only professional but also personal development. KayShonna’s guidance for those stepping into the real estate field revolves around the importance of finding a mentor. She emphasizes the value of networking, highlighting the immense growth potential that comes from learning from both seasoned professionals and newcomers in the industry. This emphasis on mentorship and networking underscores KayShonna’s belief in the power of shared experiences and collective wisdom within the real estate community

Decoding Success: Beyond Overnight Triumphs

ongoing process of dedication and passion. The conversation delves into the emotional rollercoaster of entrepreneurship, acknowledging the occasional contemplation of quitting. KayShonna’s definition of success extends beyond monetary gains, emphasizing the commitment to doing what one loves even on challenging days.

This exploration of success in entrepreneurship provides valuable insights for those embarking on their journey. KayShonna’s resilience and commitment to her craft become a guiding light for aspiring entrepreneurs, emphasizing the importance of perseverance and staying true to one’s passion.

Entrepreneurial Metamorphosis: Personal Growth and Discipline

adapt, grow, and maintain discipline serves as a valuable lesson for individuals navigating the multifaceted landscape of running a business.

Faith, Fashion, and Frugality: The KayShonna Straughter Persona

In a moment of connection, KayShonna shares her favorite mantra, ”I can do all things through Christ that strengthens me.” The conversation takes a delightful turn as she reveals her biggest splurge— Hermès Oran Sandals, blending luxury with her generally frugal approach. This segment adds a touch of personality to the narrative, showcasing the multifaceted identity of the ”favorite fashionable realtor.”

diving into investments. The conversation warns against the sway of external opinions, underlining the significance of aligning decisions with one’s financial profile and goals. This segment serves as a practical guide for individuals considering real estate investments. KayShonna’s emphasis on thorough preparation, education, and self-awareness provides a roadmap for navigating the complexities of the real estate market.

Words of Wisdom: A Message to Younger KayShonna

As the discussion nears its conclusion, KayShonna is asked what advice she would give to her younger self. Her response resonates with reassurance— acknowledging that the hard work and dedication will eventually pay off. This moment encapsulates the wisdom gained through experience and fuels the spirit of aspiring entrepreneurs. KayShonna’s advice to her younger self becomes a universal message for those at the outset of their entrepreneurial journeys. It reflects the understanding that challenges are an integral part of the process and that perseverance leads to eventual success.

Beyond the Horizon: KayShonna’s Future Ventures

The conversation concludes with a glimpse into KayShonna’s future plans. She hints at expanding her business to another market in a different state, marking the next chapter in her entrepreneurial saga. Her vision transcends geographical boundaries, underscoring the perpetual evolution of her brand.

Conclusion

KayShonna challenges the societal notion of overnight success, sharing her journey of late nights and early mornings. Success, in her eyes, is an

Reflecting on personal growth, KayShonna unveils the mental and disciplinary challenges of transitioning from a nine-to-five job to full-time entrepreneurship. The discussion highlights the delicate balance between work and personal life, stressing the importance of discipline. KayShonna’s journey becomes a canvas depicting the transformative power of entrepreneurship in sculpting newfound strengths. This segment offers a glimpse into the personal evolution that accompanies entrepreneurship. KayShonna’s ability to

This glimpse into KayShonna’s personal life and her approach to balancing frugality with occasional indulgence provides a relatable touch to her entrepreneurial journey. It underscores the importance of staying true to oneself and embracing personal passions within the realm of business.

Navigating the Real Estate

Labyrinth: KayShonna’s Pro Tips Shifting gears to the real estate market, KayShonna imparts valuable advice. She advocates for a focus on financial readiness, educational awareness, and a meticulous self-assessment before

In summary, the conversation with KayShonna Straughter serves as an illuminating journey through the zone of entrepreneurship, branding, and real estate. From the distinct pink Mercedes to insightful advice for fellow realtors, KayShonna’s narrative encapsulates the essence of strategic and authentic entrepreneurship, offering a collection of inspiration for those navigating their unique paths in the business world. With every word, your favorite fashionable realtor story becomes a beacon of guidance and empowerment, echoing the resilience and determination required for a successful entrepreneurial journey.

Where to Find KayShonna:

PHOTO

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”

George Bernard Shaw

ACROSS

1. The ability of a customer to obtain goods or services before payment

4. Send goods or services to another country for sale.

5. The action or business of promoting

7. A current medium of exchange in the form of coins and banknotes

8. A structured set of data held in a computer

10. A person employed for wages or salary

11. Have a desire to possess

14. An electronic device which is capable of receiving information

15. Based on or characterised by the methods and principles of science

16. The action of making or manufacturing

17. Something of necessity

DOWN

2. Bring goods or services into a country from abroad for sale.

3. A set of things working together as parts of a mechanism

4. A person or organisation that employs people.

5. The process of dealing with or controlling things or people

6. The action of selling something

9. The action of buying and selling goods and services.

12. The process or work of keeping financial accounts

13. The state of a country in terms of the production and consumption of goods and services

16. A financial gain