I have a question!
Own research*
* Done by RED Communications
65% respondents participated in the research
of respondents publish their kids’ photos in social media 55%
14% of respondents tag kids in public places
of respondents tell stories from their kids lives 30%
35 % of respondents have open accounts in social media
in social media 40%
of respondents are subscribed to “moms” accounts
27% of respondents would like their kid to become
insta -stars and media persons
of respondents are ready to publish their kids images as advertising 20%
8% of respondents keep their kids pages in social media
Facebook internal data analysis*
New American moms post 2.5 times more status updates, 3.5 times more photos, and 4.2 times more videos than nonparents.
New parents' posts about their babies get 37 percent more interactions from family members and 47 percent more interactions from friends than their general posts.
* Source
Kids’ images posts bring Likes.
Kids’ images posts boost self- esteem and “an ideal mom” image.
Kids ’ image posts drive popularity.
Are we selling our kids then?
Well, it is not as harmless as it seems.
Idea
Kids in social media: do we, parents, threaten their safety?
Idea: Organize a global study on how the publication of photos of children on social networks threatens their mental and physical well-being. The study should be conducted in collaboration with national and global law enforcement agencies, as well as leading psychologists.
Concept
According to the study results, Kaspersky will launch an online after passing which the user will receive information about how his activity in the social network threatens the mental and physical health of his child/children.
Why will it work?
Communication steps to support the concept
Research results communication:
• Press release dispatch
• “Moms” bloggers involvement: open talks
Parent School jointly with the Ministry of Education: a series of events aiming at protecting kids from “digital” threats
Long-term project with the State Committee on Family, Women and Children’s Affairs of the Republic of Azerbaijan Kaspersky Lab speaker to participate in large relevant events: SHE Congress
“Seduction
is not violence. That is why the victim does not feel that something bad is happening to her or something against her will. That is why parents do not feel the danger: after all, the abuser is seducing not only the child, but also themselves.
That is why the alarm button does not work.”
Oprah Winfrey