Technology Offering Booklet May 2023

At the core of the Harcourts Technology strategy is the belief that Harcourts has the best people in the industry, and that they deserve the best tools. The finest experience results from the best people using the best tools.

The foundation of our Harcourts Technology offering has been rolled out in Australia and is being rolled out in New Zealand. The foundational anchors are:

• Real Estate CRM - VaultRE

• Harcourts Culture & Connection - Harcourts Hub

• Harcourts Data Insights - H360

• Harcourts Websites - Harcourts Digital + Web

• Property Management – Palace (NZ) / PropertyTree (AU)

It is upon this solid foundation that we have established the Harcourts Kaizen Cog. Kaizen promotes a mindset where small incremental changes create an impact over time. While a cog is designed to work efficiently, transmitting motion with minimal friction and energy loss.

Our foundation anchors are the best in the industry, designed to work in conjunction with established and emerging PropTech products. This provides our network with unprecedented choice of systems to enhance their business.

I invite you to review the PropTech products that have been included in this booklet and see how they may help you and your business deliver the finest experience.

The home of Harcourts.

A single location for everything you need, tailored to you and your role.

Everything in one spot

Save time by accessing all your applications and important resources with one log in.

Learn on your terms

Unlock your potential with online training and courses created by industry experts.

Customised for ease

Find everything you need, with a home page that showcases performance statistics, relevant news, events and training.

Your Hub

Personalise to your business or o ice with you events and news.

Share and connect

Share important news and resources, while also staying up to date with the latest events across the network.

Product benefits:

•Personalised news

Personalised

•Personalised information

Personalised

•Personalised calendar

Personalised

•Personalised on-demand training

Personalised

•Library content and templates

Library content and templates

Real time statistics on your sales,

•Real time statistics on your sales, listings, appraisals and more

•Cut down on emails

•Integration with commonly used applications

•Team/O ice directory

Cut Integration Team/O

Birthdays

•Birthdays and Anniversaries

•CX Update

Available in: Available to:

Attract new leads with flawless website designs that are fully customisable and easy to manage.

customisable and easy to manage.

Built to rank and attract new leads

Increase leads and improve your digital marketing with a website built to do just that, generate leads. Each and every Harcourts o ice and agent benefits from our sophisticated SEO strategy to drive high intent tra ic to your website. Our website is built around keyword research and search optimised content. Conversion Rate Optimisation is at the forefront of every decision we make, resulting in more website visitors converting to leads.

Designed to stand out

Create visually impactful websites that make your business get noticed for all the right reasons. We leverage our worldclass UX/UI design capabilities to create modern, flawless responsive designs and user experience for all website visitors. Di erentiate yourself from the crowd, by utilising your own unique combination of more than 60 prebuilt content blocks.

Easy to use and manage

Simple to use drag and drop website builder with seamless automation, that allows you to spend more time listing and selling property, and less time updating websites. Get the most out of your website,

H Digital+ Web brings you the best real estate websites exclusively for you and your business.

with third party integrations and training resources to ensure you hit the ground running. How easy?

You’ll be up and running with a fully customised, automated website in as little as 60 minutes.

Real-time adobe analytics

We’ve partnered with Adobe, global leaders in digital marketing to supercharge your analytics. Every button, click and swipe across your website is tagged, and ready for reporting. Know where your website visitors are coming from, what they are looking for and increase your leads. Access individual listing reports that are comparable with leading real estate portals, to keep your clients in the know.

Product benefits:

•Increase leads and revenue

•Increase business credibility

Increase Increase

•Showcase your brand

•Organic tra ic

•Time saving

•24/7 announcements

•Data ownership

•Decrease advertising costs

•You have control

“Our new Websites have been a huge improvement on what we use to have! From building them, to updating them, the user experience has been easy, and the final product is amazing. Our agents are stoked with the ‘Request Appraisal’ feature. The leads we’ve been able to gather through this feature have been quite impressive, and the conversions to sales even more so.”

- Mary Tey, Operations Manager, Harcourts Clayfield

Available in: Available to:

Interactive live media broadcasting for real estate professionals.

Home Live is the world’s first interactive, live media company focused on serving the needs of real estate professionals. Host live inspections, market updates, auctions and more, and broadcast them simultaneously across your socials, Harcourts website and home.com.au.

Home Live helps real estate professionals reach all their audiences at once via live, purpose built livestreaming. Know who your audience is thanks to Home Live capturing all your lead data, feedback and interest levels and feeding it all back into your CRM and reporting systems. Available in: Available to:

Automated Social Media Marketing for Real Estate.

Look like a social media guru by implementing The Real Estate Voice social media marketing platform. Save hours each week on your social media as The Real Estate Voice automatically shares your listings and Harcourts branded content on your behalf.

Features:

• Automatically share your new and sold listings to Facebook and Instagram

• Login with your Harcourts credentials

• Contains the full Harcourts social media toolkit

• Allows you to easily queue up content to be shared to social

• Contains over 60 pieces of on brand content including recommended post copy approved by Harcourts that you can use today

• A library of articles to improve the value of your Pro Plus website which will position you as relevant thought leaders

• Assist with localised SEO performance, and share content to Facebook driving potential vendors to your website.

Available in: Available to:

Revolutionising Real Estate with Propic AI

Propic AI is an innovative product that leverages deep data and cutting-edge conversational AI technology to transform the real estate industry, delivering lightning fast results and exceptional customer service experiences.

Website Concierge

Our website Concierge adds the power Conversational AI to your local website. Servicing your customers needs to be faster than ever before i.e. 24 hours a day 7 days a week.Managers can attract and retain more tenants, leading to higher rental yields.

Features:

• 60 + customisable conversations

• Real-time lead delivery

• Web analytics (Google)

• Data log file export

• Deep machine learning

• Multi-Language (Top 13 in Australia)

Available NOW for your Harcourts website.

Available in: Available to:

Business Systems

Harcourts Business Systems let you create, share, and collaborate all in one place.

The Power of Microsoft 365, Microsoft Defender, and CloudAlly Backup.

Email

All plans (Basic, Essential, Standard, Premium) come with a Microsoft Exchange email account.

Word, Excel, PowerPoint, OneNote, SharePoint, OneDrive, and Teams

Standard and Premium unlock the full potential of Microsoft 365 giving you all your favourite apps.

You’re Protected

Email filtering service that helps protect you against threats to email and collaboration tools, like phishing, business email compromise, and malware.

Your Data Protected!

Comprehensive and automated backup & restore/download for Mail, Teams, OneDrive, SharePoint, Calendar, Contacts, Tasks, and Group.

Benefits:

• Advanced Security

• Reliability

• Security across devices

• Easy to use

• Access from anywhere

Available in: Available to:

Sharper, smarter and simpler insights for more intelligent business decisions.

Virtually report on data

Create easy-to-read reports and beautiful dashboards that explore patterns in data.

Connect external data

Combine your data for a more expansive view of your company metrics for smarter insights.

Actionable insights fast

Go from data insights to action with a deeper understanding of your business interactions. Gain confidence to invest where it counts.

Designed for embedding

Gain access to insightful data in the Hub and Websites that help teams and individuals identify areas of improvement.

A 360-degree view of your business growth potential for teams and individuals in real time.

Benefits:

•Real time data

•Better business decisions

•Identifying gaps

•Delivering solutions

•Sets goals and tracks targets

•Empower your team with data

Empower your team with data

•Automated EOM and award reporting

Available in: Available to:

BY VALOCITY NEXUS

REIP Nexus - The future of agent workflows.

REIP Nexus is your industry partner, providing the latest data, digital workflow solutions, customised CMA’s and workflows, market insights, benchmarking and actionable insights to transform the way you work.

For the first time ever agents can access their own industry unconditional sales in a customizable white labeled workflow to access the right information when it matters most.

REIP NEXUS has transformed the CMA workflow delivering game changing benefits including:

• Access for the first time ever of nationwide, industry wide unconditional and unsettled sales data

• Built for the industry with the industry, clear permission based data use of industry images and information

• Single one stop shop for all requirements removing the need for two research tools

• Seamless integration into existing partners/technology through cloud based API first platform

Available in: Available to:

Real estate so ware to unleash the visionary in

you. A flexible suite of solutions to grow your business and keep clients for life. Simplify living for property managers, sales agents and business owners with integrated digital services. PropTech for real estate and property management, no matter where your customers are in their journey.

Take care of customers

Spend less time on tasks and more time on experiences that keep your customers happy. Improve retention rates and ensure that your community thrives.

Take care of your

organisation

Make smarter decisions with data you can trust. Simplify the complex and use data so you can drive growth and profitability.

Take care of yourself

Every one of our solutions is designed to give your time back so you can bring your best self to the job.

Available in: Available to:

Stay connected, automate processes and improve business opportunities all from the palm of your hand.

Simplify listing management

Minimise workload and duplication with automation tools o ering well-designed, branded emails and smart SMS, follow-ups, form population, and more. Increase e iciencies across your agency and benefit from extensive integration with other applications.

Access anywhere

Everything you need on the road or in the o ice, wherever you need it. Access your CRM on PC, iPhone, Android and iPad.

Quick and easier reporting

Get insights with consolidated dashboards. Use voice-to-text notes and keep client records up to date while on the go.

Grow and nurture your database

Reach new leads first and drive repeat and referral business by easily tracking activity and sending hyper-targeted nurture campaigns.

The CRM developed for e icient real estate professionals.

Benefits:

•Automate responses

•Run CMAs automatically

Automate Run Make

•Make busy open homes check-ins quick and easy

•Record voice-to-text notes

•Talks to your website, Realhub and third-party apps and tools

•Time saving on designing marketing materials with best practice Harcourts templates

Available in: Available to:

DesignlyPro sets your branding on autopilot with e ortless template designs.

Create and publish all your agency’s marketing in one place. DesignlyPro’s powerful design features enables you to create WebBooks and live owner reports, all within your CRM with just a few clicks.

Engage your customers with bespoke, intuitive marketing materials including brochures, booklets, and webpages all with the click of a button.

Build instantly shareable proposals. Track the progress from appraisal to acceptance all within VaultRE.

Create customisable and branded mini websites and landing pages with ease. There are no limits on how many you can publish.

Generate personalised owner reports that gives Vendors or Landlords real-time updates on the go wherever they are.

Available in: Available to:

Meet Claire: Your Real Estate Sales Superstar

Powered by Propic’s Conversational AI & Concierge.

Propic Australia is revolutionising property management in Australia with its AI platform, CLAIRE. With over 687,563 jobs automated since early 2022, property managers can save time, reduce stress, and increase profits. Tenants benefit from improved service levels, faster response times, and better communication.

Automated maintenance jobs: CLAIRE’s automation capabilities have automated over 687,563 jobs since early 2022, freeing up property managers’ time and reducing stress levels associated with manual processing.

Improved service levels: CLAIRE’s always-on technology provides faster response times and increased support levels for tenants, leading to a more satisfactory rental experience.

Higher profits: With faster response times, improved service levels, and reduced stress levels, property managers can attract and retain more tenants, leading to higher rental yields.

Available in: Available to:

Enhance your employee experience.

The all-in-one business communication platform that securely combines chat, video, groups and Harcourts Hub with the tools you already use. Think Facebook, but for Harcourts.

Live Video

Broadcast your company events from anywhere, at any time with Live Video.

Knowledge Library

Knowledge Library is the user-friendly intranet at the home for all your key resources.

Groups

Engage your Workplace community and grow your company culture with Groups.

Safety Centre

Safety Centre keeps your community safe and informed, no matter where they are.

Benefits:

• Business Communication

• Employee Engagement

• Strengthen Culture

• Get Connected

Available in: Available to:

Real Estate Marketing reimagined.

ActivePipe is the leading email marketing platform for real estate professionals. E ortlessly automate tailored emails to stay in touch with every contact and unlock the opportunities in your database.

Benefits:

•Solution designed for your industry

•All the work is done for you

•Get leads delivered to your inbox at the exact moment people are ready to act

•Create quality conversations

•Seamless property journeys

Solution Get Create Seamless

“ActivePipe has been critical for our business when it comes to prospecting. It is like having a PA working for you in the background. You are making the right calls, at the right time to the right people.”

- Harcourts Business Operations Manager

Available in:

Available to:

Built for ambitious real estate agencies, just like yours.

A powerful, fast and easy to use Real Estate Marketing platform that powers your agency and your personal marketing campaigns from digital and print providers Australia wide.

Benefits:

•Unrivalled online design tool - easy, fast, and e icient!

•All on-brand and flexible designs

•Easily build artwork from start to print-ready files

•Send artwork to any of your trusted suppliers

•Integrates with all major CRMs

•Complete oversight across your business and sta ’s productivity

•Immediate, reliable customer service

Available in: Available to:

Think of us as your mission control for managing property marketing.

Easy to use and packed full of features, Campaigntrack is designed to streamline the marketing process end-to-end, creating high levels of efficiencies for you and your staff.

Benefits:

• Market your properties using a single, reliable, and scalable platform, creating a high level of efficiency

• Produce artwork in minutes with pre-built templates, real time design creation and easy approval workflow

• Easy to use platform

• Maintain flawless brand delivery via branded templates

• Maintain complete oversight with convenient tracking of vendor payments; of current, pending and fulfilled suppliers and more

• Connect with a wide range of CRM and accounting software solutions, streamlining data sharing and reducing mistakes

• Straightforward media booking and ordering interface with publishers, portals, printers, sign board suppliers and more

• Create professional vendor proposals easily with instant access to up-to-date images, data, and statistics

Available in: Available to:

Grow

your Business with MRI Palace Property Management Software.

Property management business owners have too many different aspects to prioritise, which can cause stress overload. With MRI Palace Property Management Software, you can easily manage your workload AND focus on growing your business.

Key Features to improve your workflow:

• Powerful Business reports at your fingertips to track KPI’s

• Robust financial trust accounting

• Bond processing made easy

• Healthy Homes Standard & RTA compliance facility (with custom fields)

• Integrated mobile inspection app

• Many integrated apps so you can work the way you envision

• Great NZ based support team, free weekly webinars, new-user workshops, online and in-person training available.

Available in: Available to:

Get on top of your admin, amaze tenants and landlords and increase your productivity.

Property Tree is Australia’s smart cloud-based property management solution, giving you the time and tools you need to grow your business.

Benefits:

• Breeze through admin with document templates, efficient workflows and process automation

• Streamline routine inspections with automatic scheduling

• Manage trust accounting processes with confidence

• Communicate through landlord and tenant portals

• Use our in-built Maintenance and Invoice Automating workflows

• Set alerts and reminders to owners, tenants and creditors

• View key business insights in customisable dashboards

Available in: Available to:

Residential Rural Commercial Property Management

TO OUR BUSINESS PARTNERS Thanks