AN OPPORTUNITY FORSuccess
a d n e g A OUR
BEGINS WITH YOU
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Join a Network of Leaders Strategically positioned to serve communities.
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Welcome from our CEO A word from Adrian Knowles, CEO Harcourts Group Australia.
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Welcome from our State CEO A word from Katrina Tarrant, CEO Harcourts New South Wales.
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An Opportunity for Success We’ve got a plan for you, are you ready?
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Our Point of Difference See how we have invested in four key areas to ensure we can bring you value.
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Our Global Advantage The facts speak for themselves.
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The Harcourts Network Our core brands.
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Harcourts Academy We lift our people with knowledge.
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Our Technology We have a full arsenal of the latest tools to give you the edge.
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Marketing A world-class brand with market-leading campaigns.
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Culture, Recognition and Support Success breeds success. That’s why we deliver world class events that celebrate our people.
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Partners and Support Services Supporting tools and services to enhance your service offering.
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Leaders
JOIN A NETWORK OF Our network is strategically positioned to serve communities from Sydney to the stunning Blue Mountains, the picturesque coastal. As a part of the Harcourts network, you’ll tap into a wealth of expertise, innovative marketing strategies, and a brand recognised for excellence.
With our support, you can confidently embark on a journey to success and play an integral role in shaping the future of the New South Wales real estate market.
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e m o c l e W
FROM THE CEO, HARCOURTSAUSTRALIA At Harcourts we create success. We believe everyone who comes into contact with Harcourts should be more successful for that interaction. We are committed to helping people achieve success. Companies don’t succeed, people do. We focus on the success of each and every member of Team Harcourts. We know that in order for us to achieve our goals as an organisation, we must help our team achieve theirs. That is why we focus on providing our people with cutting-edge technology, world-class marketing, industryleading training and coaching and the systems, support and leadership to be the most dynamic team within our industry. Of equal importance is the satisfaction of our clients. Harcourts is one team with one vision – to create the finest experience. Not only is this the most rewarding way to do business, it also ensures our clients use us again, and recommend us to their family, friends and colleagues. I invite you to find out just how Harcourts can support and assist you with the next stage of your career. There is no better choice to secure your future and be a part of a team that is focused on your success. There truly are unlimited opportunities with us! Adrian Knowles CEO, Harcourts Australia
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IT’S BETTER IN FROM THE CEO, HARCOURTS NSW
Welcome to Harcourts NSW! I am thrilled that you are considering joining our Harcourts community and I am excited about the possibilities that lie ahead for you and our company. As the CEO of Harcourts NSW, I am passionate about investing in our people and partnering in their success. We are committed to providing our team members with the support and resources they need to reach their full potential. From world-class training and development programs to cutting-edge technology and marketing tools, we are dedicated to giving you the tools you need to succeed in the real estate industry. But we don’t stop there. We also believe in cultivating a culture of collaboration, where everyone is valued and encouraged to share their unique perspectives and ideas. We believe that when our team members feel empowered and supported, they are better equipped to serve their clients and achieve their professional goals. At Harcourts NSW we CARE for each other, LEARN from each other, and GROW with each other. So, whether you are just starting your career in real estate or are a seasoned industry veteran, we are here to help you take your career to the next level. Join us at Harcourts NSW, and let’s work together to achieve great success. Kat Tarrant CEO, Harcourts New South Wales
The plan for your future. With us.
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AN OPPORTUNITY FOR
Success
Within Harcourts, we have a perpetual focus on a very simple purpose - we create success. If you are ready to achieve a new level of success in your real estate career, then we have the plan for you.
At Harcourts we understand innovation drives success and is led by forward-thinking, passionate people. That is why we are constantly reviewing our plans to stay at the forefront of the real estate industry.
We work hard to develop our team and provide them with industry-leading systems and tools to ensure they have the greatest opportunity to succeed.
We’ve got the plan, are you ready?
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OUR POINT OF
Difference All brands are not created equal. At Harcourts we have invested in four key areas to ensure we can bring value to your business around Training & Leadership, Artificial Intelligence & Business Planning.
Registered Training Organiation & Training Academy
Strategic Business Planning
Advanced reach through REACH AI
Benchmarking to achieve peak performance
Harcourts are the only group in Australia who have their own national RTO to project agents through your business from Traineeships, to Certificate & Licensee. With unlimited access to success-driven resources, master classes, training courses and performance coach support, we are a brand focused on shaping the next generation of high performers.
Access the latest in Artificial Intelligence digital marketing technology through Harcourts Reach. This industry-leading technology interprets data from Facebook, Instagram, and Google to match potential audiences with your listings. Drive results through optimised campaigns and real time data to talk to more buyers, generate more business & send more traffic to your webpage
Business planning is the cornerstone of Harcourts and we work harder than any other Group to ensure the longevity and success of your business. A trained professional will visit your office quarterly to ensure you are on track to achieve KPI, Performance and long term goals of your business.
At Harcourts we carry out an annual event to benchmark and increase your Office performance against similar business within our Group. This way you can get insight into what best offices are doing to reduce overheads & increase profitability & performance.
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Speak
THE FACTS FOR THEMSELVES
$72.6B
$45.1B
worth of property sold
in properties under management
More than
More than
10,700
100,000
auctions conducted
properties under management
OUR GLOBAL ADVANTAGE
Harcourts is a highly successful, multi-national real estate franchise network, which has been providing industry-leading services since 1888. We have the global, national and local connections for buying and selling real estate.
Our team sells a property every
10 MINS Our team rents out a property every
81.4
Net Promoter Score given by our sellers**
17 MINS 135
$1.4B
years experience across our network in residential, rural and commercial property
in home loans settled by finance partners
$7.7M
raised by Harcourts Foundation supporting 1220 charities* network figures Jan 1 2022 - 31 Dec 2022. All values expressed in New Zealand dollars 8 Based on Harcourts An Opportunity forfrom Success *Total funds raised and provided to charities since 1998 **NPS for seller satisfaction based on responses to the Harcourts client experience survey
THE HARCOURTS Our core brands
Harcourts group is made up of several brands that form the Harcourts network. Each brand represents a different part of our business, covering a variety of sectors across the real estate industry.
Network Our partnership with Mortgage Express provides our clients with access to a boutique broking group that puts customers first. Their values align with our own and their team of Brokers are focused on delivering the finest experience.
Our core brands work together to provide the best possible experience in residential, rural & lifestyle and commercial sales and property management.
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Growing our people
Harcourts Academy is all about helping our people to be the very best. Our programs are developed through researching our most successful people and we provide a unique blend of online, classroom and in the field coaching. Our industry relevant coaches help to develop the skills, knowledge and innovation needed for a highly successful career in real estate. Awarded best training and education program by Real Estate Business (REB), the Harcourts Academy is renowned for being a leading training organisation in the real estate industry.
generation, working with vendors and buyers, negotiation, and marketing – it will give you the necessary tools you need to springboard into the industry.
Leadership
Empowering our offices and team leaders to improve their operations, the leadership program includes applied topics such as team leadership, coaching and recruitment, training, marketing, systems, financial planning, technology and business strategy.
Specialist training
We offer a number of specialist training programs and workshops in key areas such as commercial and rural real estate, urban developments, residential property management and auctioneering.
Business planning
We believe in setting goals and developing a comprehensive plan in order to achieve them. Across all levels of the Harcourts business, we set annual business plans that are reviewed quarterly. This allows our people to really stretch themselves and achieve their dreams.
Future leaders
This program provides the opportunity to strengthen the personal and professional skills required for business management and ownership. Membership of this elite group provides access to a network of like-minded and successful individuals, plus exposure to advanced training by Harcourts’ international team members.
The academy offers a range of dynamic courses and a tailored system of learning all easily accessed from Harcourts Hub.
Technology
Sales. The Harcourts Way.
The program is comprised of several workshops exploring property and client management, mobile applications and advanced online presence and marketing.
Harcourts offers comprehensive sales programs for both new and experienced sales consultants.
Our team of experts offer comprehensive training so you can master all of the technology tools and systems on offer within Harcourts.
‘Sales. The Harcourts Way’ is a two-day course for sales consultants entering the industry. Covering topics like lead
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y g o l o n h c e T
OUR
At the core of the Harcourts Technology strategy is the belief that Harcourts has the best people in the industry, and that they deserve the best tools. The finest experience results from the best people using the best tools. The foundational anchors are: •
Real Estate CRM - VaultRE
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Harcourts Culture & Connection - Harcourts Hub
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Harcourts Data Insights - H360
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Harcourts Websites - Harcourts Digital + Web
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Property Management – PropertyTree
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Our foundation anchors are the best in the industry, designed to work in conjunction with established and emerging PropTech products. This provides our network with unprecedented choice of systems to enhance their business.
MARKETING FOR MAXIMUM
Results
World-class brand marketing, driving measurable, profitable growth for our Business Owners, offices, Sales Consultants and Property Managers. The name Harcourts is widely recognised in real estate. Consistently rated in the top three brands by performance in Australia, people associate the Harcourts brand with a dynamic, progressive, yet respected, and experienced real estate business. For prospective clients this validates their confidence in you as a Harcourts real estate agent.
Our divisions Nutrien Harcourts, NAI Harcourts, and Mortgage Express support our clients in the rural and commercial real estate sectors, as well as in the financial services area. World-class marketing products and systems that highlight the strength of the Harcourts brand whilst showcasing you as a professional. With four focus areas – brand marketing, digital marketing, client experience and graphic design, the Harcourts marketing team will help you maximise your reach through external and company owned channels.
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EVENTS & RECOGNITION CELEBRATING
Success
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Culture
OUR THE VALUES WE LIVE BY Harcourts has a culture focused on people. When members of Team Harcourts are asked why they joined and remain with the organisation, our culture is the single most given response.
Events and recognition
Harcourts is clear about our purpose – we create success. Everything we do revolves around this purpose and our four values:
Through state, national and international award events, industry publications and an internal awards structure, we provide a platform to shine.
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People first
The annual Harcourts conference is a fantastic opportunity to highlight individual and company triumphs.
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Doing the right thing
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Being courageous
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Fun and laughter
Our values guide the decision making and behaviours of our team. This helps create an unforgettable client experience and encourages our team to work together for the best outcomes. Our values are also a key driver in growth and staff retention. Harcourts attracts outstanding people which ensures great performance.
Personal achievements deserve to be celebrated and at Harcourts, we recognise success. After all, success breeds success.
It includes international keynote speakers and top performers, combined with networking opportunities and our annual black tie awards dinner. For recognition and celebrating the people who make up Harcourts, this is the must-attend event of the year. Our business leader events are designed to assist our franchise owners and managers to build exceptional businesses through financial comparison sessions, top national and international speakers, workshops and networking opportunities. These events provide the perfect platform to kick-start each year.
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PARTNERS AND SUPPORT
Services
Business partners and benefits
Our reputation allows us to join forces with remarkable business partners and leading suppliers, across all industries including Proptech, Insurance, Finance, Marketing and Property Management. The opportunities these partnerships bring ensure we are able to provide the best possible real estate experience to our clients and our team get the best possible products, services and team benefits to drive success.
Finance
The strength of our finance arm, Mortgage Express, ensures our clients receive all the advice and support they need to purchase property. From first home mortgage finance,
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subsequent mortgage finance requirements, refinancing, commercial or investment finance, or just a general enquiry, we have the preferred network of advisers to meet your clients’ needs.
Sales, rental and auction guides
The complete guides to selling, buying and leasing real estate provide our clients with all of the information that they need when preparing their home for sale, lease and auction or preparing to purchase or rent a home. All of these are available to you as local area marketing products to help position you as a Real Estate Thought Leader in your community.
The Harcourts Foundation is the charitable arm of Harcourt. Harcourts have been a part of our local communities since founder JB Harcourt opened the door to his first real estate office in New Zealand in 1888. Our commitment to support local communities in need through the Harcourts Foundation is set in stone and is part of who we are, and you could be. The Foundation’s promise is simple; to provide support that helps, grows and enriches our communities and 100% of the funds raised go straight to the charities who need it most. We are incredibly proud of the work we are doing to help change lives and make dreams come true.
At Harcourts we strive to be caring members of the communities where we live, work and play. This is an important part of what it means to be Harcourts. The Harcourts Foundation formalises this spirit of giving by providing support that helps, grows and enriches the local communities in which we operate.
Can you see yourself at a brand that gives back to its community? Scan the QR Code to find out more.
“To provide support that helps, grows and enriches our communities.”
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Find where you belong with us.
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