13TH SEPTEMBER 2024
Australia’s biggest Spring real estate sales event
WHY YOU SHOULD US Join
In 2023, Harcourts Blue Friday made history, with more than $160M in property sold and $90,000 raised for Beyond Blue. But more than that, it was a platform for everyday hard-working Australians to maximise the value of their property through a platform which created mass awareness and competition.
4 reasons why you should join us on Blue Friday in 2024 -
1. Stock levels may be rising, but so is buyer interest, with the willingness from sellers to list their property for sale matched by the enthusiasm from buyers to purchase. Supporting this commentary from property market analysts is the fact that the total number of properties available for sale increased by 8.2% in May 2024 compared to the same period last year, meaning the lift in sales volumes has occurred despite there being more choice for buyers in the market. In simple terms, it remains a great time to be on the market.
2. Blue Friday will be the single biggest platform for Sellers to market their property for sale in 2024, so aside from a strong marketing campaign of your property, our brand is invested in making Blue Friday the biggest auction event possible - in short, we’re in this together but our purpose is to help you achieve success and who better to make it possible, than our team.
3. The strength of demand for housing is highlighted when we look at the median days on site for properties listed for sale. In May 2024, the median days on site was 38 days compared to 43 days at the same time a year earlier. Even though the volume of stock for sale has increased over the past year, buyer interest remains strong. The number of enquiries per listing nationally remains at an elevated level, so when you combine this with Australia’s biggest selling platform, the opportunity for success is doubled.
4. Together, we’ll be supporting Australia’s most visited and trusted mental health organisation, Beyond Blue.
If you’re serious about selling in 2024, we look forward to having you join us for Blue Friday.
WHYAuction?
The auction method of sale provides sellers with the best opportunity to achieve a premium for their property. Regarded as the most effective way of marketing property for sale, auctions deliver a higher chance of selling in nearly half the amount of time of a traditional sale. Statistically auctions sell for a 15% premium compared to traditional sales.
Here are a number of the benefits of sale by Auction:
• Auction day acts as a deadline and creates a sense of urgency by guiding potential buyers to the point of decision.
• Potential buyers focus on establishing the maximum price they would pay for the property at auction, unlike the traditional sales process where they focus on how little they should offer.
• The seller always has the option to accept an offer prior to auction day, if an ‘auction stopping’ offer is received.
• The property is neither overpriced or undersold, its value is determined by the market through bids.
• Competition on auction day drives the price to a premium. The best negotiator for any seller is the second buyer.
• A sale by auction is unconditional and allows the transaction to proceed without any delays – money in the bank in 30 days.
WHY SELL IN
September?
For a multitude of reasons, Spring has been King (and Queen) when it comes to selling your property.
Aside from the myriad of logical reasons which we’ll get into shortly, statistics also back-up the long-held notion of Spring being the best time of year to sell, with a recent PropTrack Market Insight Report* showing that in October 2023, owners who sold in the Spring months achieved higher prices, with anywhere from 0.25 per cent more in November to a high of 0.52 per cent in October higher than average, according to the analysis of selling prices from 2013 to 2022.
But, on top of the data are the reasons people have been banking a successful Spring sales season on for years, including:
• As the seller, Spring is the best possible time for preparing your home the right way for sale which is what ultimately creates competition - buyer appeal. This as a factor helps enormously when it comes to the best chance of creating competition, achieving a higher sales price, and, ultimately, a successful sale.
• The weather, and properties are more appealing and more buyers are motivated to get out and about after the cold, rainy Winter months.
• Buyers are also motivated to secure their future property with the end of the year looming as buying now will ensure that they can move in before or during the Christmas holiday period and settle into their new home before starting the school year.
Source: https://www.realestate.com.au/news/revealed-the-best-and-worst-time-of-year-to-sell-your-home/
EVERYONE DESERVES TO ACHIEVE THEIR BEST POSSIBLE MENTALHealth
Join Us For Blue Friday And Help Us Help Beyond Blue
Did you know that…
• One third of people in Australia will experience an anxiety condition in their lifetime.
• 1 in 7 people in Australia will experience depression in their lifetime.
• On average 9 people in Australia take their own lives every day, 7 of whom are men.
These statistics are alarming, but together, we can help.
By listing your property for auction on Blue Friday, not only will we work hard to get you the best possible outcome for you with the sale of your home, we’ll also use this as an opportunity to support Beyond Blue.
Our team’s commitment to raising much-needed funding, as well as awareness of the good work that Beyond Blue does starts with us making a donation from the sale of every property - but it doesn’t stop there. The Harcourts Foundation, which has raised nearly $9 million dollars since its inception will also provide the resources and support to raise additional funding through direct and in-direct fundraisers and partnerships the Harcourts business has.
This Spring, help us make history and join us to support Beyond Blue who have been providing support for everyday Australians experiencing anxiety, depression and those at risk of suicide since 2000.
Australia’s biggest Spring real estate sales event
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