Blue Friday 2023 - Join Us & Make History

JOIN US & MAKE

History

5 Things You Need To Know

Blue Friday on September 22nd 2023 will create Australian Real Estate history.

For the first time, hundreds of properties will go to the market for sale by auction on the same day by the same brand under the banner of “Blue Friday”.

But what’s so special about it? Here’s 5 reasons we think you should join us -

1. It’s an Australian first - there will be more noise than ever before around Australia real estate – for those that join us, it simply means more eyes on your property.

2. This will be the biggest marketing exercise Harcourts do in 2023 –together, marketing of this campaign and the properties for sale will see a multi-million-dollar marketing investment made.

3. It’s Spring – the selling season... but more importantly, the property market in Australia has turned. We’re just over half way through the year and our combined capital cities have increased in value by 3.5% in the year to date. In June, national house price values rose 2.8% which is the highest quarterly movement since January 2023 and Auction Clearance rates are over 70%.

4. We’re going to need to build another Perth to fit in the forecast population growth! Between now and 2027, Australia is expected to grow by 2.2 million more residents, lifting the total population from 26.3 million to 28.5 million – demand for property is on the rise!

5. We’re supporting Beyond Blue – so having you join us, means together we’ll be able to do more to help them improve mental health and prevent suicide in our communities.

If you’re serious about selling in 2023, we look forward to having you help us make history and joining us for Blue Friday.

WHYAuction?

The auction method of sale provides sellers with the best opportunity to achieve a premium for their property. Regarded as the most effective way of marketing property for sale, Harcourts auctions deliver a clearance rate of 96% across the auction process. Auctions deliver a higher chance of selling in nearly half the amount of time of a traditional sale. Statistically auctions sell for a 15% premium compared to traditional sales.

Here are just a few of the benefits of sale by auction:

• Auction day acts as a deadline and creates a sense of urgency by guiding potential buyers to the point of decision.

• Potential buyers focus on establishing the maximum price they would pay for the property at auction, unlike the traditional sales process where they focus on how little they should offer.

• The seller always has the option to accept an offer prior to auction day, if an ‘auction stopping’ offer is received.

• The property is neither overpriced or undersold, its value is determined by the market through bids.

• Competition on auction day drives the price to a premium. The best negotiator for any seller is the second buyer.

• A sale by auction is unconditional and allows the transaction to proceed without any delays – money in the bank in 30 days.

WHY SELL IN

Winter’s over, the weather’s warming up and flowers are in full bloom. Spring is a time of optimism and hope, when people are ready to get outside more often and start searching for that perfect property. Right?

Well, that’s true – but there is more science than art, when it comes to why now is the right time for you to be thinking about selling.

Here’s more of what you need to know when it comes to selling with us for Blue Friday in Spring 2023 -

• There is belief that the Reserve Bank of Australia (RBA) is almost finished lifting interest rates – there may be one more 0.25% lift in August or September, but that will be it – this will increase borrowing capacity and mortgage demand, or for you – create more buyers.

• Based on a multiplier of gross household income model, there is belief that across the country, homes are undervalued. Using a dwelling price around $850,000 and taking into account our average median house price sits below that across seven capitals, means that on average are 4% or about $32,000, undervalued, with the degree of undervalue varies from 1% to 27% depending on state or territory.

• Leading into Spring, there has been an unseasonably low level of available stock on the market, meaning Sellers have been on strike giving those actively on the market to buy very little to work with – an injection of new stock on the market will happen in Spring, but no one else will be able to market your property at the scale of this campaign.

• Days on market may be slightly longer than the property boom of 2020 and 2021, but the number of days is relatively low which is a sign of tight supply for good property – making it a great time to be listing and selling your home.

You will undoubtedly see and hear from the media and others than now is the right time to be selling – but will anyone else have the scale and size of what Blue Friday will offer your property as far as exposure goes to get you the best possible result?

EVERYONE DESERVES TO ACHIEVE THEIR BEST POSSIBLE MENTALHealth

Join Us For Blue Friday And Help Us Help Beyond Blue

Did you know that…

• One in six Australians is currently experiencing depression or anxiety or both

• 3 million Australians are living with anxiety or depression

• Each day in Australia, more than nine people die by suicide

• In the last 12 months, Beyond Blue have supported more than 250,000 people via their phone, web chat and email support service

These statistics are alarming, but together, we can help.

By listing your property for auction on Blue Friday, not only will we work hard to get you the best possible outcome for you with the sale of your home, we’ll also use this as an opportunity to support Beyond Blue.

Our commitment to Beyond Blue through the Harcourts Foundation will be a minimum of $50,000 which will be raised from –

• A donation from the sale of every property sold via Auction as a part of Blue Friday as opted in by our team (your Agent)

• A commitment from the Harcourts Foundation to top up, or raise a minimum of $25,000

• Fundraising events in the lead up to, or as part of Blue Friday

• Public and supporter donations

To find the Blue Friday fundraising page and keep up with our growing fundraising tally or help us by making a donation, click here.

This Spring, help us make history and join us to support Beyond Blue who have been providing support for everyday Australians experiencing anxiety, depression and those at risk of suicide since 2000.

JOIN US. MAKE HISTORY. BE A PART OF