Digital Marketing Test Questions
Course Introduction
Digital Marketing explores the strategies, tools, and techniques used to promote products, services, and brands in the digital landscape. The course covers foundational concepts such as content marketing, social media platforms, search engine optimization (SEO), pay-per-click advertising, email marketing, and web analytics. Students learn how to design effective online campaigns, utilize digital channels to reach target audiences, and measure campaign performance. Through case studies and hands-on projects, the course provides practical skills for implementing and managing digital marketing initiatives in a fast-evolving business environment.
Recommended Textbook
Consumer Behaviour Buying Having Being 4th Australia Edition by Michael R. Solomon
Available Study Resources on Quizplus
14 Chapters
1038 Verified Questions
1038 Flashcards
Source URL: https://quizplus.com/study-set/2276 Page 2
Chapter 1: Buying, Having, and Being
Available Study Resources on Quizplus for this Chatper
69 Verified Questions
69 Flashcards
Source URL: https://quizplus.com/quiz/45208
Sample Questions
Q1) The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.
A)True
B)False
Answer: False
Q2) A common way to segment consumers is to identify which consumers are heavy users of a given product.
A)True
B)False
Answer: True
Q3) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
A)marketer
B)consumer
C)influencer
D)content generator
Answer: B
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Consumer and Social Well-Being
Available Study Resources on Quizplus for this Chatper
81 Verified Questions
81 Flashcards
Source URL: https://quizplus.com/quiz/45209
Sample Questions
Q1) Rules of conduct that guide actions in the marketplace are called _________.
A)social obligation
B)social responsibility
C)business ethics
D)social awareness
Answer: C
Q2) David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not.David suffers from ________.
A)cyberbullying
B)consumer addiction
C)phantom vibration syndrome
D)attention deficit disorder
Answer: C
Q3) Explain the threat of consumer terrorism.
Answer: Consumer terrorism refers to the opportunity for terrorists to use consumer situations to create terror.Two forms are bioterrorism and cyberterrorism.
Q4) Explain the 'functionally illiterate.'
Answer: Functionally illiterate describes a person whose reading skills are not adequate to carry out everyday tasks.
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Perception
Available Study Resources on Quizplus for this Chatper
88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/45210
Sample Questions
Q1) In the past tomato sauce formed an unbecoming 'scum' on its surface if it was exposed to air, so manufacturers created the traditionally shaped tomato sauce bottle with the narrow opening.When chemicals were developed to reduce this oxidation, it was then possible to sell tomato sauce in more conveniently shaped containers.Customers, however, rejected bottles that didn't have the traditional sauce shape.This is an example of the power of ________ in the marketplace.
A)sensory overload
B)thresholds
C)augmented reality
D)schemas
Answer: D
Q2) Placing fresh flowers near a supermarket entrance can prime customers to unwittingly associate freshness with the supermarket.This is an example of the automated unconscious at work.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Learning and Memory
Available Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/45211
Sample Questions
Q1) People tend to give 'yes' responses to questions, regardless of what they are asked.This is an example of ________.
A)response bias
B)elaborative rehearsal
C)salience
D)nostalgia
Q2) Imitating the behaviour of others is called modelling.
A)True
B)False
Q3) Erika landed a job as an analyst for a small marketing research firm whose task was to observe and probe patient behaviours at a small suburban clinic.In her study, she noticed that many of the patients had a tendency to underestimate the time since their last doctor visit.The memory lapse she observed was due to a memory problem called ________.
A)omitting
B)averaging
C)telescoping
D)normalising
Q4) Define the terms 'learning' and 'incidental learning.'
Q5) What is the capacity of short-term memory? Comment and explain.
6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Personality
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/45212
Sample Questions
Q1) People with the need for cognition respond better to visuals, such as pictures, than to words.
A)True
B)False
Q2) Describe the concepts of brand personality and brand equity and explain how they are related.
Q3) An advertisement emphasises that if a consumer uses a certain deodorant he or she will not offend other people and will not cause problems in the workplace because of bad body odour.Which part of the Freudian system is this ad appealing to?
A)The id
B)The superego
C)The anti-ego
D)The ego
Q4) The reality principle, according to Freudian psychology, is behaviour guided by the primary desire to maximise pleasure and avoid pain.
A)True
B)False
Q5) What did Freud mean when he said, 'sometimes a cigar is just a cigar'?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Motivation and Values
Available Study Resources on Quizplus for this Chatper
87 Verified Questions
87 Flashcards
Source URL: https://quizplus.com/quiz/45213
Sample Questions
Q1) Explain the concept of involvement and its relationship to motivation.
Q2) When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated.
A)goal
B)need
C)desire
D)motivation
Q3) It is known that consumers differ in their level of involvement with a product message.Marketers use attention-getting factors to ensure that messages get through the clutter that constantly bombards the consumer's senses.Name five techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement.Be specific in your comments and descriptions of these techniques.
Q4) Much research shows that while many people are dissatisfied with their bank or financial institution, there is a low level of switching to a new bank or financial institution.Describe the process related to consumer involvement that accounts for this.
Q5) Explain the concept of materialism.
Q6) Compare and contrast drive theory and expectancy theory.
Q7) How are values, motivation and belief systems related?
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: The Self: Mind, Gender and Body
Available Study Resources on Quizplus for this Chatper
88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/45214
Sample Questions
Q1) The ideal self is a person's conception of how she ________. A)adapts to play different roles
B)imagines other think of her C)would like to be D)realistically thinks she is
Q2) Self-esteem refers to the positivity of a person's self-concept.
A)True
B)False
Q3) Mary Ann reads fashion magazines weekly.Many times she is frustrated because she has been unable to achieve 'a look' that she thinks features the 'real her.' When Mary Ann thinks this way, she is going through a social comparison process.
A)True
B)False
Q4) One of the most important levels of the extended self is the family level.
A)True
B)False
Q5) Ideals of male beauty are based on facial features, musculature, and facial hair. A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Attitudes and Attitude Change
Available Study Resources on Quizplus for this Chatper
53 Verified Questions
53 Flashcards
Source URL: https://quizplus.com/quiz/45215
Sample Questions
Q1) How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with the attitude object (A ).Describe the strength of commitment involved in each of the following and give an example: Compliance Identification Internalisation
Q2) Petrol is the only commonly purchased product that is priced down to a fraction of a cent.This is so because petrol is selected for purchase following a low-involvement hierarchy, which makes point-of-purchase factors more important.
A)True
B)False
Q3) All multi-attribute attitude models specify the importance of three elements.Two of those elements are attributes and beliefs.What is the third element?
A)Action variables
B)Motivations
C)Recency of events
D)Importance weights
Q4) Describe the functional theory of attitudes and its components (functions).
To view all questions and flashcards with answers, click on the resource link above.
10
Chapter 9: Individual Decision-Making
Available Study Resources on Quizplus for this Chatper
74 Verified Questions
74 Flashcards
Source URL: https://quizplus.com/quiz/45216
Sample Questions
Q1) The success of a positioning strategy hinges on the marketer's ability to convince the consumer to consider its product within a given category.
A)True
B)False
Q2) The Smiths are considering what to have for dinner.Jack wants an unhealthy, greasy cheeseburger, whereas his wife, Carla, wants a healthy salad.In this example, what would be the categorisation level for a cheeseburger and a salad?
A)Superordinate level
B)Medium level
C)Basic level
D)Subordinate level
Q3) The first step in the consumer decision-making process is to conduct an information search.
A)True
B)False
Q4) Needs are created when the ideal state of a customer declines.
A)True
B)False
Q5) Compare limited versus extended problem solving.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Buying, Using and Disposing
Available Study Resources on Quizplus for this Chatper
69 Verified Questions
69 Flashcards
Source URL: https://quizplus.com/quiz/45217
Sample Questions
Q1) Erik decides to check out a new home furnishings store in his local shopping centre.When he enters the store, it feels as if he has just stepped into an apartment, and there are people sitting around on sofas and drinking coffee, just as they would be if they were in their own home.The new store has established a(n) ________.
A)marketscape
B)being space
C)mindscape
D)activity space
Q2) Mary has been on a roll.She made straight As in school, was elected to the Student Council, found a new boyfriend and discovered that she will be getting a new car in about two weeks.Based on information found in the text, these positive occurrences will have an impact on Mary; therefore, when Mary reads and processes ads in her favourite magazines, she will process the ads with ________.
A)more careful scrutiny
B)less interest
C)less elaboration
D)greater concentration on price
Q3) What is the difference between unplanned buying and impulse buying?
To view all questions and flashcards with answers, click on the resource link above.
12
Chapter 11: Groups and Social Influence
Available Study Resources on Quizplus for this Chatper
74 Verified Questions
74 Flashcards
Source URL: https://quizplus.com/quiz/45218
Sample Questions
Q1) What is guerrilla marketing?
A)The use of large, attention-getting displays such as balloons and searchlights at the retail site.
B)The use of hidden attacks on the competition by creating false news releases, negative WOM and industrial sabotage.
C)The use of promotions that rely on unconventional locations and strategies to build buzz.
D)The use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customer turns.
Q2) In general, advertising is more effective when it ________ than when it
A)tries to create new product preferences; reinforces our existing product preferences
B)reinforces our existing product preferences; tries to create new product preferences
C)relies upon word-of-mouth tactics; relies upon viral marketing tactics
D)relies upon viral marketing tactics; relies upon word-of-mouth tactics
Q3) Describe the concepts of normative influence and comparative influence among reference groups.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Ethnicity, Religion and Age
Available Study Resources on Quizplus for this Chatper
62 Verified Questions
62 Flashcards
Source URL: https://quizplus.com/quiz/45219
Sample Questions
Q1) With respect to the acculturation process, what is the relationship between maintenance and segregation?
A)People who belong to the dominant culture attempt to maintain their cultural superiority by isolating the subcultural values of new immigrants and physically segregating members of new subcultures into separate groups.
B)New immigrants often attempt to maintain their old cultural background by segregating themselves, living and shopping in physically separated areas from the main culture.
C)Members of a subculture who have been in a larger culture for a long period of time maintain their alliance to the new culture by segregating themselves from new immigrants.
D)The relationship is subtle.There is constant battle between new immigrants attempting to maintain their new identity and language and the dominant culture applying pressure to segregate new immigrants, thus separating them from the new culture.
Q2) Subcultures are defined in such a way that a person may belong to many at the same time.What in the definition allows any given person to belong to multiple groups, and what subcultures would apply to almost everyone?
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Lifestyle, Income and Social Class
Available Study Resources on Quizplus for this Chatper
73 Verified Questions
73 Flashcards
Source URL: https://quizplus.com/quiz/45220
Sample Questions
Q1) The average Australian's standard of living continues to improve.This shift in income has been linked to two key factors.What are these factors? Provide explanatory comments on each factor.
Q2) The general method for elevating one's social status is to increase the use of ascribed status tools.
A)True
B)False
Q3) Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence?
A)'Would you say that you and your family are better off or worse off financially than a year ago?'
B)'Will you be better off or worse off a year from now?'
C)'Are you happy with your wife (husband)?'
D)'Do you plan to buy a car in the next year?'
Q4) Discretionary income is all the money available to a household.
A)True
B)False
Q5) Describe the concept of social stratification and compare and contrast achieved and ascribed status.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: The Culture of Consumption
Available Study Resources on Quizplus for this Chatper
77 Verified Questions
77 Flashcards
Source URL: https://quizplus.com/quiz/45221
Sample Questions
Q1) Which of the following best supports the argument that tourism can be seen as a sacred experience?
A)Tourism often involves the binary opposition of work and leisure.
B)Tourism involves setting events, places and time aside from everyday, mundane activities.
C)Tourism involves the four most important dimensions of culture.
D)Tourism provides opportunities for individuals to better understand their culture's crescive norms through interaction with other cultures.
Q2) A ________ innovation is a new product that creates major changes in the way we live.
A)globally continuous
B)continuous
C)discontinuous
D)dynamically continuous
Q3) Identify what the term 'co-optation' means.Give an illustration of the concept and demonstrate how it applies to the movement of meaning as shown in the text.
Q4) What is a cultural formula, and how might someone conducting a political campaign make use of cultural formulae?
To view all questions and flashcards with answers, click on the resource link above.
Page 16