January 2021 by Quad Cities Business News

INSIDE THE JANUARY 2021 ISSUE: Coffee Roasting, Brewing in Dewey p. 3 What to Know Before Moving Out of Your Home Office p. 6 Highgate Expands Senior Living in the Northland p. 8

How to Build Resilient Communities p. 10 ERAU Celebrates Banner Year p. 11 Community Profile: Meet Prescott’s Young Leader Alexa Scholl p. 12

Real Estate Market Maintaining Momentum in the New Year S

By Bonnie Stevens, QCBN

taying strong since last June, the housing market on the local, state and national level has risen to a 14-year high, despite the pandemic, economic uncertainty and a difficult presidential election. Even during historically slow periods, like the holiday season, homebuyers are quickly purchasing the few homes listed for sale.

The shortage of housing inventory and extremely low interest rates have driven the hyperactive real estate market, says long-time realtor Gary Nelson, who heads the Gary Nelson Group and is the associate broker at Realty Executives of Flagstaff. That trend, he says, is expected to continue through 2021. “The market in general is extremely hot, almost throughout all price ranges,” said Nelson, who is starting the year as president-elect of the Arizona

Association of Realtors (AAR), also known as Arizona REALTORS. “There are some remote rural areas that aren’t seeing the same activity, but in urban and suburban real estate markets, there remains very low inventory. We’re seeing multiple offers on most properties if they are priced to sell and, sometimes, even if they are overpriced.”

REAL ESTATE CHALLENGES

In the current sellers’ market, bidding

wars on properties have become commonplace. To be successful, Nelson says buyers need experienced professionals working on their behalf. “The biggest challenge has been keeping up with market activity,” he explained. “Even more important is ensuring client safety and personal safety to make sure we all remain safe and are not spreading the coronavirus.” To adjust to social distancing and Continued on page 35

The Shot Felt Round the World Arizona healthcare officials rejoice with the first dose of the Moderna vaccine By Brent Ruffner and Bonnie Stevens, QCBN

H Dr. Kristina Kezar, M.D., said she was smiling under her mask and teary-eyed with joy as she received the first vaccination in Cottonwood at Verde Valley Medical Center days before Christmas. Administering the shot is Critical Care Nurse Laura Macel, R.N. Media representatives witnessed the rollout of the vaccination through a Zoom call. Courtesy Photo by Sean Openshaw January 2021 | Issue 1 Volume 9

u Extensive renovations completed in October, 2020. u With the holiday season upon us, we are here to take care of your friends and family traveling to Prescott in a safe and responsible manner.

ealthcare officials across Arizona high-fived, cheered, elbow-bumped and even shed tears of gratitude as the first doses of the Moderna vaccine were administered on Tuesday, Dec. 22. “This is a great way to end the year,” said Dr. Kristina Kezar, M.D., from Verde Valley Medical Center. “What a Christmas gift for me and the safety of my family and the community. I’m ecstatic. I’m honored.” Moments earlier, Flagstaff Medical Center Critical Care Nurse Stacey Payne, R.N. received the vaccine in

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Flagstaff. “I am so excited,” she said. “I feel like our whole planet is coming together to give us hope to get out of this. I just really hope this will turn things around for us.” The vaccination arrived in Central and Northern Arizona as hospital officials around the state continued to juggle capacity and staffing issues. At Yavapai Regional Medical Center, the number of patients in dedicated COVID-19 units continued to rise at both campuses. YRMC spokesperson Kenneth Boush says hospital staff members are “exhausted” and have had to adapt daily to meet the ongoing demand of treatment. In late December,

YRMC-Prescott was at 105% capacity; the Prescott Valley location was at 112%. There were 10 total COVID units between the two hospitals by Dec. 23. “We are in historical territory here,” Boush said. “We’ve never seen this kind of patient flow come through our hospitals.” Normally, both hospitals are set up to care for about 185 patients total. The hospital staff has repurposed units to add more beds. Many staff members have worked overtime for the past 10 months to help meet the demand for care. However, the arrival of the Moderna vaccine created noticeable optimism among healthcare workers for the New Year. Northern Arizona  Continued on page 35

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Change needs inspiration.You’re it. The benefits of Yavapai Regional Medical Center together with Dignity Health. We’re changing. Yavapai Regional Medical Center is entering into a new affiliation with Dignity Health. It’s a relationship that’s allowing us to expand clinical services, improve access to care providers, impact community health and wellness, and more over time. This is an amazing change you can feel good about. Because the inspiration is you. What would you say to more humanity in healthcare? Visit DignityHealthYRMC.org to learn more.

JANUARY 2021 // Quad Cities Business News

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In his quest to make great coffee, Jim Dykstra has built relationships with coffee farmers outside of the country. Photo by Brent Ruffner

Elevation Coffee Brewing in Dewey

By Brent Ruffner, QCBN

im Dykstra is a coffee connoisseur. His zest for coffee led him to open his own cafe, Elevation Coffee, which debuted in Dewey on Dec. 15. But that desire for the perfect cup of joe didn’t happen overnight. In 2015, he started roasting with some green coffee beans and a popcorn popper. That experimental process eventually helped him cut back on his regular coffee expenses. “I did it just for myself,” Dykstra said. “I was spending way too much money on coffee, buying from all these places around the United States.” Dykstra and his wife, Kam, decided to open the Dewey coffee shop, 12075 E. State Route 69, Suite F, after moving from Columbus, Ohio in Dec. 2018. The coffee shop offers its customers a range of products, from cold-brew coffee to blended drinks such as matcha, an organic antioxidant drink with a tea base. The business also offers scratch-made baked goods daily and signature panini sandwiches. Dykstra, 62, retired from his day job and opened the cafe after learning about the available property through his son, who has a neighboring business. He previously worked for Boar’s Head Provisions Co. Inc., where he was responsible for orders arriving to customers on time. The Dewey resident says the roasting process wasn’t easy at first. He said the experimentation helped him craft the right recipe. Dykstra would log entries in a smartphone application to build graphs so he could duplicate temperatures and develop a precise method. And then he duplicated it for his favorites such as Central American and African coffees. He shared samples and small batches with friends and co-workers. “It doesn’t cost anything,” Dykstra said. “I mean, it’s $29 bucks [for a popcorn popper] and you are roasting your own coffee, right? That’s kind of why. Then, you learn. Well, then you realize there are limitations. I can’t

Kam and Jim Dykstra opened Elevation Coffee in Dewey on Dec. 15. Photo by Brent Ruffner

do enough for a week’s supply. I can only do enough for, like, the next day.” Now, Dykstra said he strives to make “great” coffee each day. He bought premium equipment to help him and his staff adhere to a specific standard. For example, his coffee compact grinder runs with fans to help cool as it’s grinding the beans. His espresso machine is durable and delivers a robust flavor. The business differentiates itself by having relationships with farmers and importers outside the U.S. to help ensure the company gets the freshest ingredients. Dykstra said he built contacts through research on the internet and attending industry webinars. So far, his approach is working to attract customers. He estimates the business has received 300 positive reviews on social media, which have helped promote the Dewey cafe. He said the gradual growth will help his employees work together like a symphony with few mistakes along the way. “It’s allowed us the opportunity to improve our processes,” he said. Dykstra said meeting customers’ expectations is paramount to helping the business grow. His wife agrees. “We don’t treat people like a number,” said Kam. “Perceptions are important. [Elevation Coffee] needs to be a place where it feels like home to them.” QCBN

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Brad Newman is the executive director of Yavapai Exceptional Industries. Photo by Ray Newton

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YEI Constructing Two Group Homes in Prescott Valley

By Ray Newton, QCBN

or more than 45 years, Yavapai Exceptional Industries (YEI) has served hundreds of Yavapai County developmentally impaired adults. YEI provides a network of jobs and career opportunities and also, for those who qualify, group homes with an emphasis on independent living. Currently, two group homes are under construction. YEI Executive Director Brad Newman says both will be within walking distance of the YEI Antelope Point Industries plant, located at Eastridge in Prescott Valley,

where many YEI personnel work. Several new job opportunities are expected to be available there soon. Newman expressed appreciation to Sterling Ranches Family Homes in PV for helping him plan the two 4,850-square-foot homes. Each will have living quarters for six single adults. Newman said it is the biggest undertaking YEI has undertaken. Since its founding in the mid-1970s, YEI has grown into an organization that serves almost 200 people a year, ranging in age from 18 to the mid-80s. QCBN

Public Events on Prescott City Property Paused

he City of Prescott has announced that it will pause approval of public events on city property for 90 days, a decision that took effect Dec. 23. Any public event scheduled within the 90-day window will not be approved by the city. This action is in response to the continuing high case count of COVID-19 and the stress on hospital capacity in the Prescott area, as well as the Governor’s Executive Order No. 2020-059, prohibiting public events with more than 50 people in attendance, unless the local jurisdiction approves the event. The Recreation Services Department, which approves public events on city property, will review conditions every 30 days, and will be prepared to begin approving events, if the Gov-

ernor’s Executive Order 2020-059 is rescinded, or if the City and County believe public events can be held safely. Prescott Mayor Greg Mengarelli shared his support for the measure. “This is the right decision at this time,” said Mengarelli. “Large public events and gatherings require additional police and fire protection. We do not believe this is the best allocation of these resources during this pandemic. I want to thank event organizers like the Whiskey Row Boot Drop, and the MLK March, for voluntarily canceling their upcoming events as well.” For information about city events, go to Prescott-AZ.gov, and select calendar from the home page. QCBN

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Office Space Momentum Anticipated in the New Year How tenants can protect themselves and benefit when signing or renewing a lease

By Bonnie Stevens, QCBN

here is no doubt, COVID-19 has had a colossal impact on how and where we do business. Now, as we usher in the new year with a massive rollout of vaccines, Americans are optimistic about an end to our “new normal,” healing for an exhausted healthcare industry and recovery for an ailing economy. However, economists and business owners predict the pandemic’s after-effects will linger on. Some of those impacts may affect lawyers, accountants, insurance agents, realtors, stockbrokers and other businesspeople who will be renewing an existing lease or renting a new office space as they move out of the home office they’ve been occupying during the pandemic. Bo Sederstrom, senior vice president with Citywide Commercial Real Estate and an Arizona broker for 30 years, offers suggestions for how commercial tenants can protect themselves in the new year.

PAY ATTENTION TO THE BOMA STANDARD

In recent years, the Building Owners

and Managers Association (BOMA) has changed its guidelines for how office space is measured, which may cause rents to rise for some tenants. “BOMA contends that private balconies, covered galleries and rooftop terraces can now be calculated as usable space,” said Sederstrom. “Tenants should look at the space measurement section of their lease and pay attention to the BOMA standard. Most people won’t know what that means. If the lease was written with a BOMA 2010 standard, that was before the new measurement was adopted. You don’t want that to change with a lease renewal.” Previously, those features were considered amenities to the space. Sederstrom says the trend to charge for the extra square footage is catching on in California and elsewhere, but tenants don’t have to accept this new measurement method and should discuss it with their current or prospective landlords.

WHAT ARE YOUR OPERATING EXPENSES? Janitorial costs, landscaping maintenance and utilities are expenses

associated with keeping the office running and usually can be managed, projected and controlled. But a new roof, paving a parking lot, or a remodel of bathrooms are not operating expenses. “Tenants should always be on the lookout for unforeseen expenses, but particularly in tough economic times. Less scrupulous landlords, who need to make more money on rents, may be looking for costs they can pass on to their building’s occupants,” said Sederstrom. “For true operating expenses, it’s important that the lease addresses some kind of cap on those, such as a 5% ceiling.”

DEVELOP A FORECLOSURE AWARENESS

Landlords across the country are facing financial challenges as some businesses are closing under the strain of shutdowns and stay-at-home orders and vacating their office spaces. For tenants who are in a building that is becoming noticeably ghost-town quiet, Sederstrom recommends they get to know who the lender is that is financing the building. “In difficult markets, you want to develop a relationship with that lender and let him or her know you are current on your rent payments and you want to stay in that building – which you probably do because your

clients know where to find you and it’s expensive to move and advertise your new location,” said Sederstrom. “If something bad happens, like the building is going to be foreclosed on because there aren’t enough renters to cover the landlord’s mortgage, you want to be ahead of the game. Having an early dialogue with the lender may gain you valuable information, help you remain in your office or buy you some time to help you plan for a smooth transition to another location.”

DO YOU HAVE A NON DISTURBANCE AGREEMENT?

A Non Disturbance Agreement (NDA) is a provision in a lease that ensures the arrangement between the tenant and the landlord will continue under any circumstance. For example, an NDA can ensure that a tenant will not be evicted if the building faces foreclosure. “Unfortunately, if the lease doesn’t contain an NDA that is acknowledged by the lender, tenants can find themselves in a sticky situation. This is another reason to have a good relationship with the lender,” said Sederstrom. “If your location has a lot to do with your visibility and profitability, or key staff members or clients live nearby, or it has psychological value like access to your favorite restaurants or the area

Bo Sederstrom

is aesthetically pleasing, maintaining your office is important to you. It has a value beyond just being a place to do your work. You may be willing to pay a little more to secure your right to stay. So, whether you are currently renting your space or actively looking for office space, you’ll want to have a discussion about a Non Disturbance Agreement so you can eliminate future problems.”

ANTICIPATING RECOVERY

As the economy regains its footing, Sederstrom maintains there will be Continued on page 35

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Business Woman QCBN

of the Month

Marjorie Todd Believes in Holistic Care for Senior Living Highgate CEO is known for her interest in people and their communities By V. Ronnie Tierney, QCBN

ometimes the desires of our hearts and early life ventures can lead the way to a successful and fulfilling career. For Highgate Senior Living CEO Marjorie Todd, stepping into a hospital as a candy striper at age 14 ushered her on to a position as activity assistant at a senior living home just a few years later. “I fell in love with working with seniors and found my calling,” she said. “I worked with people who had late- to mid-state cognitive impairment and dementia.” Todd says working with seniors has been her life’s work, with the exception of running a recreation center when her children were young. Today, those children are adults. She and her husband, Richard have a son, Ethan, 28, and daughter Sabrina, 27. Todd began her career with Highgate Senior Living in 2009 as vice president of operations. “What drew me to Highgate was the attraction of a small privately-held company. We’re a whole different community using a holistic approach to care.” She had researched Flagstaff for several years before the decision was made to bring Highgate there. The property is scheduled to open this spring on McMillan Mesa. “I personally spent the last five to six years working on the development project and doing market studies,” she said. I talked to people in Flagstaff and have interacted with City Council members and business professionals. It appears they are so aligned with the holistic approach.” Todd has been involved in the planning, development and implementation of the construction project. “Being the only female in a male atmosphere helped me to understand how our property is put together and it’s brought a lot of personal fulfillment to me.” Todd lives on the outskirts of Seattle in the foothills of the Cascades; however, she is very familiar with Northern Arizona. Her daughter attended

Northern Arizona University (NAU) and continues to live in Flagstaff. “Flagstaff is such a great community,” said Todd, who enjoys getting to know people wherever she is, a personality trait that endears her to co-workers. “Marjorie is a fantastic role model and her management style is very welcoming,” said Highgate Community Relations Coordinator Joshua Bryant. “She loves to hear people’s suggestions and likes when people approach her with any ideas that can best suit the community. I’ve worked with a lot of senior communities and have never had a CEO be so handson. She’s very engaging and knows who everyone is.” Like Highgate at Prescott, the Flagstaff facility will offer assisted living, memory care and couples care. Amenities will include spa services, including massage, a hair salon and barbershop, a fitness room and cinema. Highgate is known for its restaurant quality meals and atmosphere. The Flagstaff property also will feature a bar with local craft beers. Todd says Highgate incorporates a Positive Approach to Care (PAC), a gentle, unique and internationally renowned method of working with memory care residents. Highgate Senior Living facilities are also known for their integration in the community. “The Greater Flagstaff Chamber is excited to welcome Highgate Senior Living and their services and holistic approach to senior care in our region,” said Chamber Vice President of Investor Relations Kat Ross. “Since Highgate Senior Living entered the market last year, they have been a very active partner with the Chamber and have been genuinely interested in becoming a contributing member of the community as a whole.” Flagstaff is Highgate’s 10th community across the West. Besides Prescott, other properties are located in California, Montana and Washington. For more information, visit highgateseniorliving.com or call 928-707-6361. QCBN

Top: Marjorie Todd promotes meaningful and fulfilling lives for individuals of every age. Bottom: Last summer, she celebrated the groundbreaking of the Flagstaff facility with local leaders and businesspeople. Courtesy photo

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At Highgate, we get to know each person as a whole and fully support their physical, mental, emotional, social and spiritual health. From aromatherapy to spa baths, foot massages to exercise programs, we take senior care to the next level.

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Our specially trained care partners work together with residents, families and physicians to decide on the best program for each person. The close bond between our care partners and residents greatly enhances each resident’s physical, mental and emotional wellbeing.

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Space is limited. Call or email to book your tour today. Call: 928-493-1447 Email: prescott.crc@highgateseniorliving.com Visit: HighgateSeniorLiving.com Highgate at Prescott Lakes Assisted Living | Memory Care 1600 Petroglyph Point Drive | Prescott, AZ 86301

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Childhood Inequities, Neglect, Abuse Hidden in Pandemic CCC&Y reveals how intentional actions strengthen lives, families, communities and the workforce By Bonnie Stevens, QCBN

irginia Watahomigie is worried about our families. As the executive director for the Coconino Coalition for Children and Youth (CCC&Y), she knows that isolation, depression and anxiety – all conditions mental health experts say have been made worse by the pandemic – are increasingly having a negative effect on children in Arizona, particularly in rural areas where resources are less available than in larger cities and distances to travel for support are far greater. Watahomigie also is very much aware that Adverse Childhood Experiences (ACEs) increase the chances for children to grow up with addiction and substance abuse problems, chronic health and mental health issues and other negative outcomes later in life, including violence and criminal behavior. “It is clear that preventing childhood trauma is a very important step,” she

said, “but there is much we can do as a community to build protective factors and promote resilience.” Community-involved business professionals and educators experience first-hand how not every child is raised in a supportive family or treated equally at school. But kindness, encouragement and involvement from adults in a child’s life can have a ripple effect that impacts the individual in a positive way and also benefits the greater community and future workforce. “It’s easy to picture two kids with the same background, who go on two different trajectories throughout their lives,” said Watahomigie. “For example, let’s say Timmy suffered abuse at home. There were strangers in and out of the house, a lack of food and trauma in his family’s history. Neighbors are uncomfortable around him because his manners seem off and his clothes are dirty. He goes to school, is constantly being punished and gets suspended. Compare that to Sam’s world, where he is treated with kindness, involved in afterschool activities, encouraged as an athlete, welcomed into homes for a meal and invited to build relationships with other kids. It’s easy to see how Sam is set up to develop a sense of self, belonging and purpose.” Communities make a difference,

Studies reveal that having caring, involved adults in children’s lives helps them build protective factors. For example, Coconino County Supervisor Patrice Horstman, shown here in the back row on the right before the pandemic, is one of many Northern Arizona women who volunteer their time with Girl Scouts. Courtesy photo

she says. “Those who don’t understand trauma can cause further trauma.” Former Flagstaff Unified School District Board member and teacher Julianne Hartzell says COVID-19 has made it more difficult for community members to see signs of childhood trauma, neglect and abuse, as children are more isolated than ever before,

sheltering in place and learning from home. She says as many as half the children in the public school system have had Adverse Childhood Experiences (ACEs). “The education system is now a social service system,” said Hartzell. “We don’t just educate the child anymore, we provide food, counseling and

support services for the family.” Watahomigie notes that the pandemic is demonstrating yet more unevenness of impact. Families who were already dealing with traumatic histories and poverty experiences have even fewer resources during times of national and global crisis. Continued on page 29

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ERAU Closes Out 2020 with Vigor

By Ray Newton, QCBN

espite a year of detours along the academic pathway, Embry-Riddle Aeronautical University (ERAU) President Barry Butler and Chancellor Anette Karlsson say 2020 ended with noteworthy achievements.

HUNDREDS GRADUATE IN VIRTUAL COMMENCEMENT

Recognizing students by name, degree and academic honors, Chancellor Karlsson and other academic leaders granted degrees to 621 undergraduate and graduate students during virtual ceremonies Dec. 12. In addition, 50 students received military commissions – 36 from the Air Force ROTC, 13 from Army ROTC and one from Navy ROTC.

STUDENTS SELECTED FOR SPACE FORCE

The newest branch of the military, the U.S. Space Force, selected five seniors from the Prescott campus to be in the initial class of only 250 chosen competitively nationwide. The Space Force is designed to oversee space surveillance and satellite command and control.

NEW AIRCRAFT ADDED TO EAGLE FLEET

Fifteen new aircraft were added this year, and 19 more are coming in 2021 to meet the constantly growing demand for collegiate professional aviation programs, according to ERAU Vice President for Enrollment Management Jason Ruckert. Twelve new Cessna 172 Nav Skyhawk aircraft and three Diamond DA 42 NG VI “Twin Star” aircraft joined the Flight Department fleet in 2020. An additional 19 new Skyhawks will be added in 2021, bringing the total number of aircraft used for flight training to 45 planes. Flight Department Chair Parker Northrup said ERAU anticipates having more than 1,200 flight students within the next five years at the Prescott campus. “We want to ensure our students fly the most up-to-date aircraft with up-to-date avionics in the industry.”

CENTER FOR THE FUTURE IS REALITY

The innovative Center for the Future (CFTF) has become a reality and is part of the Prescott Regional Opportunity Foundation. The Center is a hub for innovation, incubation, attraction, growth and retention of companies in key technological industries such as cybersecurity, aerospace, global security

ERAU hosted a virtual graduation for more than 600 students in December. Courtesy photo

operations, materials, agricultural technology and related services. Recently, the Prescott City Council approved setting aside $1.7 million in existing funds to support the project. Further, the city provided office space for the CFTF Incubation Space at City Hall. Several major high-tech firms already have become partners and more are expected. Officials say ERAU and Northern Arizona University are working to secure support through the National Science Foundation.

BOOK DRIVE CONTRIBUTES VOLUMES

Hundreds of youngsters in local schools will be the beneficiaries of the ERAU chapter of the Phi Kappa Phi Honor Society (PKP). Honor students collected more than 500 books to be distributed among area schools and to Goodwill Industries in order to support and honor the annual “Read Across America Day” on March 2. According to Anne Boettcher, director of ERAU Honors Programs, and Curtis James, PKP president, student

members collected non-textbooks from throughout campus and within the greater community. “Thank you, Phi Kappa Phi, for your generous donation of books to the K-12 schools in the YC system,” said Yavapai County Librarian Suzie Rother. “These books are a welcome and needed addition to library holdings.” ERAU Director of Philanthropy Steve Bobinsky calls 2020 a “highly” successful year. “We are anticipating even more successes in 2021, when we hope our programs and activities return to some sort or normalcy.” QCBN

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// COMMUNITY PROFILE // BY RAY NEWTON

Alexa Scholl: Prescott’s Rising Star Scholl was Arizona’s youngest city councilmember and is now mayor pro tem

N EW

miling broadly, which she does often, 23-year-old Alexa Scholl recalls how a local radio talk show host acknowledged that she shares the name “Alexa” with the Amazon electronic application that answers questions and performs communications tasks. It was suggested that the name recognition may have helped her win a seat on the Prescott City Council (PCC) when she was 20 years old. “I’d like to think it was a bit more than just ‘name recognition,’” she said. “I consider myself a Prescott native and have family roots here since the 1950s. I attended local schools and graduated from Prescott High School in 2015.” In high school, Alexa committed herself to representing her fellow students as what she called a “servant leader,” someone who wants to help the community make a sustainable difference in its quality of life. “Being involved in such programs cemented my interest in public service. I was inspired by other students who shared similar values. We really did support

to the seven-member Prescott City Council. She did so with the highest number of votes cast for any candidate and became the youngest city council person elected in Arizona history. each other to make the world a better “It’s funny. I was not old enough to place,” said Scholl. drink alcoholic beverages, and yet I was Her parents are both highly visible voting in council meetings to approve educators. Her father, John Scholl, is superintendent of Chino Valley Schools liquor licenses.” and her mother, Marti Read, is assistant superintendent of Prescott Unified COMMITTED TO PUBLIC SERVICE School District (PUSD). Last month, Prescott Mayor Greg Alexa graduated from PHS with Mengarelli shared with fellow council distinction. She was an award-winning members that Alexa had accepted that varsity athlete and student leader. She role as mayor pro tem for the Prescott later was named a Tillman Scholar and City Council. Truman Scholar – both prestigious “Having Alexa as our mayor pro tem honors awarded to exceptional students is something I am very pleased about,” at Arizona State University (ASU). said Mayor Mengarelli. Her continuWhile there, she enrolled in the Barrett ous thoughtful insight, dedication and Honors College, where she completed knowledge about the greater Prescott a political science degree with a minor community and unique perspectives on in Spanish in 2019. Currently, she is various issues the council faces make enrolled in an ASU master’s program her truly invaluable in this role. I look in global security. forward to working with Ms. Scholl in It seems no matter what she does, her new capacity. I am excited to see she is setting new standards or breaking how her leadership will impact PCC records. and the city as a whole.” For instance, while yet an underCity Councilmember Billie Orr, who graduate at ASU, she ran for and was has served as mayor pro tem for the elected to a four-year term in 2017 past several years, calls Alexa studious

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Alexa Scholl’s star power continues to glow and grow as a local leader passionate about the welfare of her hometown. Photo by Kay Lyons

and perceptive. “Alexa is a talented young lady. I have enjoyed working alongside her on the council.” “Alexa is one of the best examples of why I love being an educator in Prescott,” said PUSD School Superintendent Joe Howard. “She grew up

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here, represented academically the top levels of our schools in the county and state, and then returned to her community to contribute in the highest manner. We are so proud of this young woman. What’s gratifying is that she

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JANUARY 2021 // Quad Cities Business News

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Why Cybersecurity Needs a Multi-Layered Approach

By Theo Soumilas

id you know that by 2021, cybercrime will cost the world $6 trillion a year? Cybercrime is a serious risk, which is why you need to make cybersecurity a priority. A password is often the first line of defense. But a password alone isn’t enough to protect your business’s sensitive data. Why? Because passwords are created by people and are easy to crack. We all know somebody who uses the same password over and over again or scribbles passwords on post-it notes to jog their memory. This is a data breach waiting to happen. For real peace of mind, you should consider two-factor authentication. This adds an extra layer of security, making your data much harder to access. Of course, two-factor authentication is not the only solution. Security is a multi-layered approach. Here are a few more things to consider: N A necessary component in every network is a Business Class firewall with security software that is continuously monitoring traffic. As a bonus, you can also block your employees from accessing social media, gaming sites, etc. N You will need Antivirus and Antimalware software on each computer and server in your business. N Implement separate WiFi networks for devices that can’t be protected, like Google Home, Alexa and other IoT (Internet of Things) equipment. Something as simple as your NEST thermo-

stat is a potential risk to your business. Yes, someone has figured out how to hack a NEST thermostat. N Security software is critical and often overlooked. Security software monitors your computers, servers and the network for malicious traffic. Once found, a SOC (Security Operations Center) responds, in order to slow and stop the spread. N SPAM filters that scan your email before it comes to your computer not only suppress those annoying spam emails, but can also stop that virus from intruding. N Last, but certainly not least, is a security training solution for you and your staff. It teaches them what to look for in suspicious emails and when to delete them. These training systems will also send fake phishing emails to see how your staff reacts without damage. As you can see, the days of installing Antivirus software are long gone. You must have a layered security approach. With the increasing use of remote workers, we are now bringing in other private unsecured networks into the environment, further increasing the risk. QCBN For additional information or to schedule an appointment to assist your business with a Cyber Crime defense program, call 928-719-7724 or visit northernazit.com. Theo Soumilas is the owner of Northern Arizona IT servicing the Quad Cities, Phoenix and Northern Arizona.

Prescott Army Veteran Survives Two Pandemics

WII Army Veteran Milton Zaczek celebrated his 101st birthday in early November with an enjoyable get-together with friends. However, a few weeks later, he received a less than pleasant surprise – a COVID-19 positive diagnosis. Early one day, Zaczek had planned to go driving with a friend

but began to feel unwell. He felt so sick that he asked his friend to take him instead to the Emergency Department at the Northern Arizona VA Health Care System in Prescott. After testing positive for COVID-19, Zaczek was admitted to the hospital for treatment of his serious symptoms. Continued on page 15

Quad Cities Business News // JANUARY 2021

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// BUSINESS CENTS // BY BONNIE STEVENS

Resiliency in Action: Keeping Calm, Saving Lives

esiliency is the ability to stand strong through a storm, not buckle beneath the weight of adversity, problem-solve under pressure, remain calm even as others may not and, I would add, maintain integrity through challenging and shifting circumstances. The most admirable examples of resiliency I’ve witnessed include: getting through a tough situation with an awareness and concern for others; exhibiting the self-control and discipline necessary to stay focused on the best possible outcome; and, performing whatever role you are being called upon to take. History acknowledges resiliency in the aftermath of difficult times, for sure. Those living through it experience resiliency in action through human performance and describe it as heroic. Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases and chief medical advisor to President-elect Biden, told NBC News Anchor Savannah Guthrie, “We are going through very, very difficult times.” I’m reminded of when Arizona and the nation experienced resiliency in action, live on television. I call it, “The Night Phoenix Became a Big City.” It started just before 5 p.m. on Friday, May 28, 1982, when resiliency was tested inside the KOOL-TV studios. Here’s what happened through the eyes of 10 p.m. News Producer Doug Drew: I had produced hundreds of newscasts, but for the first time ever, all of a sudden, my lead story was happening right before my eyes. Our 5 p.m. newscast was co-anchored – Mary Jo West reported the news from the newsroom, Bill Close anchored in the large TV studio in our other building across an alley. Only about 50 yards separated the two. All of a sudden, reporter Sal Quijada burst into the newsroom to say that a man with a gun had gotten into the studio with Bill Close. It wasn’t long before our television station was filled with police officers with guns, inside and outside. I had to take something to the control room, and when I walked in, I remember the strange scene, police officers shoulder to shoulder with our station management, with the producer, director and other technical staff. Yet, everyone seemed so calm. That, despite the fact that when I looked into the studio through the glass that separated it from the control room, there was the man with the gun holding Louie Villa, the teleprompter operator, at gunpoint. Louie appeared to have some blood on him. With a gunman just a few feet away, the mood in the control room, while tense, was serene. There was no yelling, no sense of panic. Everyone seemed to be in total control, from the police to station management, to the producer, director and other technical staff. And the person who had the right to be the

most panicked of all, Bill Close, didn’t seem panicked at all! I watched as he talked in a calm voice to the gunman, to the producers, to the police through a studio phone and eventually to the viewers who would be witnessing the hostage situation as it played out on live TV. I returned to the newsroom and knew for the first time in my life my lead story would be about the very people with whom I worked! Meanwhile, Anchorwoman Mary Jo West was seated in her usual chair in the newsroom under the bright glow of studio lights awaiting her cue from the floor director to begin the newscast. “I’m sitting there and I hear in my earpiece, ‘You’re going to be anchoring the news alone.’ My first thought is Bill died of a heart attack. He was never sick and never late,” she said. At about the same time, Production Assistant Nancy Petranka came running into the newsroom, screaming and visibly shaking. We later learn that she had come face-to-face with the armed intruder. She said she started to move away from him, “Then, Louis Villa came towards him and that’s when I made a move to run away,” she told reporter Mike Arra. In the 1980s, television monitors rimmed the KOOL-TV newsroom. Studio cameras were positioned on Close. Also in the camera frame was Joseph Billie Gwin behind our anchorman holding Villa in a chokehold at gunpoint. Producers, assignment editors, reporters, videographers and writers had a frontrow seat to the frightening scene through the monitors of the newsroom. There was no question the situation was serious. Gwin had already fired one shot in the studio. He had a black bag and we wondered if there were more weapons, a bomb perhaps. We soon learned he brought his own television monitor so he could watch what went out on the air. “As the news came on, news reporters [from all over the Phoenix area] parked in front of me, sitting very calmly,” said West. “I said to myself, ‘You can do this.’ I pulled out my acting chops, blocked out everything else and told viewers the news of the day.” The news of the day, as it was broadcast at 5 p.m. from KOOL-TV, did not include the hostage situation. “At the end of the newscast, I ran as fast I could to the bathroom to throw up,” said West, who had been physically pushing herself all week in a police bootcamp for a series called “Women Cops,” which later caught the attention of CBS network management and opened the door for her anchor position in New York. About 30 minutes into the hostage situation, News Director Bill Miller convened everyone who was working on the 10 p.m. newscast. He announced that roughly half the group would be working on a newscast as usual, without any mention of what was happening inside the studio. The others would cover Continued on page 34

JANUARY 2021 // Quad Cities Business News

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Is It Safe to Have House Cleaners in Your Home During the Pandemic?

By Lucy Leyva

here are so many questions regarding what is safe and what should be avoided during this pandemic. One of the constants is to keep things clean and disinfected. So, the question that some people have is, “Is it safe to have my house cleaners in my home?” There is no guarantee that anyone coming into your home is COVIDfree, however, you need to weigh the pros and cons and ask several questions. First, determine whether or not you are able to keep your home clean and disinfected. It is a fact that it is essential to keep surfaces clean to help fight germs and viruses. If you are unable to do it yourself, then it is wise to hire a reputable service. Here are a few things to consider or ask regarding a cleaning service: N Are special procedures and checks put in place and health monitored on everyone entering your home? What are those procedures and checks? N Are cleaning tools and equipment disinfected between homes? N Are the cloths and mops used in

your home cleaned and disinfected before use? N What types of cleaners and disinfectants are used? Are they approved by the EPA as being effective against COVID-19? Are the cleaners trained in using them properly? N Are the cleaners equipped with masks and protective equipment and trained on how to use them properly? N Have the cleaners or cleaning company provided you with information, procedures and policies established to adhere to CDC guidelines? N Are the cleaners and cleaning company adhering to social distancing measures? They should be requesting that you are in a separate area of the home while they are there. N Are you monitoring your health before allowing someone in your home? N Does your cleaning service offer a fogging service to kill the virus in areas that may be hard to reach? The Washington Post noted: “Like everyone else, An-

thony S. Fauci has to balance coronavirus risks in his everyday life. But while he may not be eating in restaurants, Fauci is having his house professionally cleaned, he told The Washington Post in July. “The only person who comes into the house besides [my wife], Christine, and me is the woman who cleans the house once every two weeks,” said Fauci, the director of the National Institute of Allergy and Infectious Diseases. “She wears a mask and gloves at all times while in the house.” Though everyone has to decide for themselves what is wise and how best to protect themselves and their families, one thing is evident, and that is that we need to keep our environment as clean as possible. We here at Prescott Maid to Order are here to help you with this goal. QCBN Lucy Leyva is the owner of Prescott Maid to Order.

VETERAN continued from page 13

“The food was great, but I missed my home and my own bed,” said Zaczek. “The nurses, doctors and all the staff were absolutely professional and accommodating. They were so concerned and always made sure that I was comfortable and had everything I needed.” Zaczek served in the Army from 1941 to 1945 as a squad leader in the Infantry. Serving on the front line, he said that he remembers it like it was just yesterday. “I can clearly remember fighting against the Japanese. They opened up with a machine gun on my squad,” said Zaczek. “The guy next to me was shot and I pulled him out of the line of fire and did what I could until the medics arrived.” The soldier caught up with Zaczek years later to say thank you for saving his life. During WWII, Zaczek also served in the Panama Canal, Australia, New Guinea, the Philippines, and finally Germany. When his company was deployed to the Philippines, they were ordered to climb a mountain and overtake an enemy’s position. Zaczek remembers it was a huge mountain, but his team completed the mission and saved a nearby village. His unit received a Presiden-

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tial Citation for their actions. Born during the Spanish Influenza pandemic, Zaczek was cared for by his brother while his parents were at work. He’s been told that one day, he became feverish and his brother became so alarmed that he took him to a local doctor for help. Just like then, Zaczek has recovered from a serious illness and returned home. “I am finally feeling back to myself,” said Zaczek. “Lying in bed for five days takes a toll on you and now I want to get back to normal.” While Zaczek’s daughter, who lives in Maryland, calls every day to check in. Now, he is looking forward to traveling around Arizona with his friend. He says they have plans to go to Thumb Butte and Sedona soon. “Milton has given me hope,” said Kara Johnson, M.D., Zacke’s primary care provider. “He lived through Spanish Influenza, WWII, COVID-19, and he still has such a positive attitude. He has helped me to see that we all can push through and live our lives.” QCBN

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Quad Cities Business News // JANUARY 2021

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Dr. William Lockwood Named 2020 Physician of the Year

By Bridget O’Gara

he right person at the right time. That sums up how many employees and medical staff members describe William W. Lockwood, M.D., who has been named Dignity Health, Yavapai Regional Medical Center’s (YRMC’s) 2020 Total Healing Environment Physician of the Year. Dr. Lockwood is an infectious disease specialist. He joined Dignity Health, Yavapai Regional Medical Group – Pulmonology and Infectious Disease (formerly YRMC PhysicianCare) in 2017. His medical expertise, research background and tireless commitment to the health of people of our community have been invaluable to YRMC during COVID-19. “Dr. Lockwood has been a source of truth, stability and confidence during the COVID-19 pandemic,” said Dignity Health, YRMC Arizona Division President and Chief Executive Officer John Amos. “He has guided YRMC’s leadership team, embraced his role as a trusted colleague and provided expert advice regarding the allocation of resources during a time when the healthcare landscape has changed by the day, and at times, by the hour.” Dr. Lockwood’s 2020 Physician of the Year nominations highlight his dedication to the health and safety of patients, staff, colleagues and community members. The following are a few examples: “Dr. Lockwood has made himself available around the clock to help answer questions related to COVID-19. Thank you is simply not enough for all this caring doctor has done for our community.” “I am honored to know and work with Dr. Lockwood and appreciate the time and effort he has spent working with all of us during this COVID-19 journey.” “Dr. Lockwood is a man of true character. Thank you for your endless hours of work and dedication to our work family, patients and our community. You make YRMC a brighter place to work.” Dr. Lockwood, however, is quick to share his recognition with members of the YRMC team. “YRMC’s staff, providers and clinicians have pulled together during this incredibly challenging time,” said Dr. Lockwood. “I’m proud to be associated with professionals who care so deeply and work so hard on behalf of patients.” Dr. Lockwood earned his medical degree from Southwestern Medical School in Dallas, Texas. He pursued an Internal Medicine residency from the University of Michigan Hospitals in Ann Arbor, Michigan, where he was recognized with the Outstanding Senior Resident Research Award. Following his residency, Dr. Lock-

Dr. William W. Lockwood

wood was recruited by the University of Iowa Hospitals and Clinics in Iowa City for an Infectious Disease fellowship. During that time, Dr. Lockwood also conducted health services research for the Department of Internal Medicine at the University of Iowa College of Medicine. Additionally, he has served as a clinical assistant professor of Internal Medicine at the University of South Dakota School of Medicine in Sioux Falls, South Dakota. Dr. Lockwood is board certified in both Internal Medicine and Infectious Disease. YRMC’s Total Healing Environment Physician of the Year is selected annually by YRMC employees and medical staff and is presented to a physician who: N Provides excellent patient care. N Is sensitive to the needs and desires of patients. N Emulates positive relationships with employees and volunteers. N Is respectful to all and a team player. N Takes pride in YRMC and the community. QCBN

Bridget O’Gara is a writer, communications strategist and project manager who specializes in health care. She works with mission-driven healthcare organizations, including hospitals, other healthcare providers and advocacy organizations.

JANUARY 2021 // Quad Cities Business News

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// MAYOR’S ADDRESS // BY GREG MENGARELLI

Welcoming the New Year, Reflecting on Accomplishments

appy New Year! The year 2020 was certainly not the start to a new decade that we all anticipated and it presented many challenges and difficult times. But, among the negative, Prescott continued to shine and community members continued to come together to support one another. I know all of us are, now more than ever, looking forward to welcoming in a new year and working together to pursue our vision for the future and dive deeper into the ongoing changes in our community.

AIRPORT SUCCESS

Despite travel restrictions, Prescott Regional Airport has continued to safely and successfully maintain inbound and outbound flights for the convenience of our community and visitors. Enplanements continue to increase, bringing vitality to the region, and an additional Los Angeles flight was even added for the holiday season. The beautiful new state-of-the-art passenger terminal is set to open March 2021, which will certainly help to continue the success of our airport.

ECONOMIC DEVELOPMENT, COMMUNITY ENHANCEMENTS When the idea of a “Center for the

Future” was initially proposed for development in North Prescott, a number of technology companies immediately expressed interest in locating their facilities here in Everybody’s Hometown. To meet that need, city staff used their innovative thinking to accommodate SimpleWan as the first of several companies to operate temporarily in a site to act as an incubator right in the heart of downtown Prescott. This is just the first step in bringing jobs and opportunity to our community. Development in the Airport Commercial Industrial Zone is ongoing and will focus on business development opportunities as well. CP Technology already has broken ground in the area, as you’ve likely seen driving down Highway 89. The company will open its doors in March, showcasing to similar industry leaders the opportunity here in Prescott. Final touches have been made and the fine details have come together to make the new Hilton Garden Inn at Montezuma and Sheldon Street a truly unique and remarkable addition to the Granite Creek Corridor and extension of downtown Prescott. The exciting and successful collaboration between the city, Prescott College,

Arizona Public Service (APS) and area historians was wonderful to see and led to the opportunity to preserve and incorporate the Sam Hill Warehouse and railroad trestle into a beautiful new hotel. All of this will continue to have positive impacts on Granite Creek Park, the former APS utility yard, the new Founding Fathers Collaborative project and provide a stunning endcap to the Granite Creek Trail. The Granite Creek Trail, as part of the overall Granite Creek Area Master Plan, will begin its revitalization in the spring. This will provide exciting opportunities for businesses along the creek, tie in an integral nature focal point in our downtown area and enhance resident and visitor ability to connect multiple areas of interest. In addition to the Granite Creek Area Plan, staff and consultants will continue work on the Master Plan for North Prescott. These will be projects that will take place in the next year or so and we will seek the input of the community to best meet everyone’s needs and continue the responsible and sustainable growth of Prescott.

ARIZONA ECO DEVELOPMENT The city continues conversations

Local leaders signed a beam that is now part of the terminal. Courtesy photo

and negotiations with Arizona Eco Development (AED) in an effort to develop an annexation agreement that conserves as much of our beloved Granite Dells as possible, while still allowing the property owner to exercise private property rights. The successful development of a Letter of Intent that the city, AED and special interest groups could all support was a landmark moment for this project. The development agreement is in the hands of the developer and a negotiation committee, consisting of

myself, Mayor Pro Tem Alexa Scholl and Councilmember Cathey Rusing, will work in tandem with AED to bring forward a draft for the public’s review early in the year. We all look forward to a successful outcome that reflects what is best for our community. We have a great deal to look forward to in 2021 and I’m thrilled for the opportunity to share it with all of you! QCBN Greg Mengarelli is the mayor of Prescott.

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Quad Cities Business News // JANUARY 2021

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Carpal Tunnel Syndrome: Massage Therapy Does Wonders

By Mark Love

f you’ve ever experienced ongoing pain, numbness or tingling in your wrists or hands, you might have a condition known as Carpal Tunnel Syndrome. The carpal tunnel is a narrow passage about the width of the thumb that runs from the forearm to the palm of the hand via the wrist that houses nine tendons and one median nerve. When the tunnel becomes inflamed, the result is chronic pain.

WHAT IS CARPAL TUNNEL SYNDROME?

Carpal Tunnel Syndrome, or CTS, is caused by the compression of the median nerve encased inside the carpal tunnel, which then leads to inflammation (swelling) in and around the tunnel, pain and numbness. CTS can be caused by a variety of situations, with the most common being repetitive use of the hands and wrist, such as typing for long periods of time or other tasks that result from overuse of the tendons, ligaments and muscles in the forearm, wrist and hands. Other physical conditions that can cause the

median nerve to get pinched in the tunnel might be swelling in the area caused by a wrist fracture or being overweight; autoimmune diseases such as rheumatoid arthritis; thyroid problems; menopause or pregnancy; and chronic diseases such as diabetes. CTS can also be caused when the median nerve is entrapped or pinched in another location above or below the wrist area. Most often, those who suffer from CTS experience symptoms on the thumb side of the palm, including a pins-and-needles feeling or numbness that extends to the thumb and first two fingers. Generally, CTS only affects the dominant hand, which makes movement especially awkward. People sometimes will flap their hands in an attempt to find relief, but if the symptoms worsen, that technique becomes less effective.

WHAT CAN HELP RELIEVE THE PAIN?

Taking more frequent breaks when using your wrist or applying cold compresses to help reduce swelling in the area can really help relieve the pain. CTS sufferers who have only

mild to moderate pain and symptoms for less than a year can often find relief through conservative treatments such as splinting or wrist braces and inflammation-reducing medications such as ibuprofen or steroid injections. For more severe, long-term CTS suffers, surgery may be the final option.

MASSAGE THERAPY BRINGS LONG-TERM RELIEF AND HEALING

Massage can significantly improve, heal and prevent CTS by increasing blood flow and circulation in the area and throughout the body, which in turn helps reduce inflammation in and around the carpal tunnel, decreases fluid retention and soothes the irritated or painful muscles and tendons in the carpal tunnel. But the benefits of massage therapy for CTS actually go much deeper. Carpal tunnel massage focuses on both the flexor (curl in) and extensor (reach out) muscles in the arm, wrist and hand. A massage therapist uses long strokes going up the flexor muscles on the forearm to loosen the connective tissue (fascia), muscles,

Your 2021 Productivity Super Guide Ready to make this a wildly successful year for your business? To shake off the memories of 2020, and focus on increasing sales and profitability? Excellent.

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A great place to start is helping you and your team to get more done in less time. We’ve pulled together a productivity super guide, looking at setting goals, collaboration, and communication. And of course, it lists our most highly recommended productivity tools

To download the guide go to www.northernazit.com, go to resources and follow the link for the 2021 Productivity Super Guide. For More Information call 928.719.7724 or visit www.northernazit.com

tendons and ligaments surrounding the tunnel. This provides instant and ongoing relief to the compressed nerve that is radiating the pain. The therapist also stretches the forearm flexors by extending the hand, wrist, fingers and elbow, while massaging the entire arm with long, gliding strokes at the same time. A study by the Touch Research Institute at the University of Miami School of Medicine showed that regular massage therapy can improve grip strength. Strengthening the muscles can help reduce muscle imbalances that are caused by repetitive strain or overuse, which, of course, leads to CTS. Strength-building exercises of the extensor muscles of the fingers and elbow are recommended daily and as part of a massage session.

HOT STONE THERAPY

In addition, the researchers discovered that people with pain from CTS, arthritis, fibromyalgia and other hand problems experience less pain and even sleep better as a result of hot stone therapy as part of a massage session. Why?

Because muscles relax more under the direct heat of stones, which allows the therapist to reach deeper layers of muscle. Hot stones also expand blood vessels, encouraging blood flow not only in the hands but throughout the entire body. The relief of chronic pain is enhanced by reduced stress and deep relaxation, which provides for better health overall. Hot stone therapy can be added into a standard massage session at Massage Envy. Both the 60- and 90-minute sessions offer immediate benefits for CTS, as well as the overall health benefits associated with massage. QCBN Mark Love is the Franchisee of Massage Envy Spa – Prescott, located at 120 E. Sheldon St., by the Sprouts grocery store. For more information on the benefits of massage and to schedule an appointment with a massage therapist, visit MassageEnvy. com, call 928-778-ENVY (3689) and follow on Facebook at Facebook. com/MassageEnvyPrescott. Schedule an appointment online – your time, your convenience, your massage.

JANUARY 2021 // Quad Cities Business News

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Understanding Demographics and Their Role in Commercial Property Management By Cooper Anderson

hen we think of demographics, commercial property management is not the first application of such data that comes to mind; however, as a commercial property owner, you are missing opportunities if you ignore today’s swiftly changing demographics in the United States. Let’s start with the basic questions: what are demographics, and how do they impact my commercial property? Demographics are defined by the Oxford Dictionary as “statistical data relating to the population and particu-

lar groups within it.” Merriam-Webster defines demographics as “the statistical characteristics of human populations (such as age or income) used to especially identify markets.” Demographics and the markets that are driven by them, as well as your understanding of this essential data, are your keys to ensuring your properties are successful. In the U.S. today, our population centers are changing rapidly. Keeping up with these trends can be a challenge to even the most seasoned professional. Add in the new dynamics of social distancing and work-from-home solutions that many companies have adopted,

// In the U.S. today, our population centers are changing rapidly. Keeping up with these trends can be a challenge to even the most seasoned professional. Add in the new dynamics of social distancing and work-from-home solutions that many companies have adopted, and we have a commercial landscape never seen before. //

and we have a commercial landscape never seen before. The response to these changes will be the defining factor in the health and longevity of your commercial investment. All this is great, but until we actually look at a few statistics, analyze them and then apply them to your commercial property, they have no meaning. So, let’s dig into a few stats and see where they take us. N Statistic: An estimated 10,000 Baby Boomers will reach age 65 every day through 2030, at which point, they are of retirement age. N Market interpretation: Between now and 2030, a huge portion of the U.S. population will reach not only retirement age, but presumably most will retire, or partially retire. If we look at housing stats, we can also see that a majority of these retirees also own their home (76.2%). OK, you say, interesting stats, but how does that impact your commercial property? Well, let’s look at what we have here in these two statistical data points. We have a large expanding population that will be retiring at least partially if not

fully in the next 10 years; furthermore, this population has a mortgage-free home. We have a population that is now having much more free time on their hands, time that can be devoted to hobbies, volunteering, family, etc., and a population that has no burden of a mortgage, meaning less spent on home is more spent outside the home. If we go even one more step and look at the needs of this population, we can see that a significant more amount of money is spent on medical care. So then let’s consider the growing field of “concierge medicine.” We see that this same population is spending a significantly more amount on concierge medicine than the general population. Thinking about how utilizing this data can be impactful on your commercial property, you can position your building occupants in the marketplace to cater to a population that fits this demographic across the next 10 years. For example, you may want to research and court a concierge medicine group from another area to consider your next vacancy. If you can give the company owners clear statistical data on our local

population and the growing need for their services, you may secure a great long-term tenant. If we go even further, now, as we have new vacancies open up, we start thinking about tenant mix, and how we can bring in tenants whose population base would be a complement to a concierge medical practice. The above data and subsequent analysis was just one example of positioning your building for long-term success and maximizing its return. There are many directions one can go when considering tenant mix and demographics. Let’s face it, the amount of research, analysis and data interpretation can be daunting for most commercial property owners and this is why a majority of commercial property owners rely heavily on commercial property managers. Commercial property managers not only maintain and manage the tenants of your building, but help you navigate the future of your investment. QCBN Cooper Anderson at Bloom Tree Realty is a realtor, commercial property manager and leasing specialist in the Quad Cities area.

Quad Cities Business News // JANUARY 2021

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Cyberattacks: Is Your 401k Safe?

By Steven Calabrese, CPA

yberattacks on 401k assets are on the rise! Is your 401k safe? How often do you check? Do you just make contributions and think that it is growing? Or, do you pay it no mind, and never check? Because of a potential cyberattack, your money could be gone. Your account could be empty! Not only is it not growing, but you have become a victim. Here, we will discuss cyberattacks and what you could do to prevent the potential of you losing your hardearned money.

IS YOUR 401K SAFE?

Many folks make contributions to their 401k and in some cases, their employer also may make a contribution on their behalf. Quite often they do not know how much is going into their account or what they are investing these funds in. That is a story for another day. They assume they are accumulating for a comfortable retirement, but maybe not. They believe they will have a nice nest egg building. But they do not check regularly. They hear that the markets are up and 401k balances are growing. So, with this information in mind, they check their account. In some cases, it has been many months.

To their surprise, the account shows a balance of $100. What! That can’t be right. So, they begin to review their account, going back several months. In April, it shows a balance of $100,000. In May, it shows a balance of $102,000. Then in June, the balance is $52,000. What! Why? Oh, there is a withdrawal of $50,000. A withdrawal for what? I did not withdraw any money. This is for retirement. Then in July, another withdrawal, bringing the account down to $100. Something is wrong, this makes no sense. They become angry but don’t know why because they don’t know what happened. So, they begin to make a few phone calls and it is determined that somebody somewhere in the world helped themselves to their retirement funds. Ouch! You may think, no, this can’t happen! But it sure can and does every day.

CYBERATTACKS ON A 401K

What is a cyberattack? It is an attack via cyberspace. Simply put, it is an attack on an entity’s or individual’s computer, restricting the ability to continue business. Or, it is the theft of data or the transfer of money in a bank account, investment account or retirement account. There have been attacks on credit bureaus, like the Equifax data breach in 2017.

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Many healthcare organizations have had their IT systems rendered useless and held for ransom. How about identity thief? These are a few examples. But what about your 401k? Is it safe? Let’s explore and find out.

HOW OFTEN DO CYBERATTACKS OCCUR?

Cyberattacks have become more frequent as the use of the internet and cloud computing has grown. Just about everyone is connected to cyberspace. Many use it to bank, check balances, invest and buy stuff. The list goes on. There are more than 80,000 cyberattacks a day; that is more than 30 million a year! About every 39 seconds. This affects one in three Americans per year.

HOW CAN THIS HAPPEN TO YOU?

The most common way is for you to receive an email. The email asks you to verify your information with XYZ Retirement. So, you click on the link. Then you are asked to give your social security number, current mailing address, phone number, date of hire and perhaps a couple of other pieces of information. Then, they ask you to verify your password. The criminal now has enough information to access your account. He

or she goes in and makes the necessary changes to claim the account. The thief changes the address and phone number, so it will give him or her access. Once completed, a withdrawal of some sort is requested and your account is now compromised. This is the most common method known as Phishing (pronounced “fishing”). Many fall victim to this method. If you ever get such an email for any one of your accounts, just delete it. If you feel something is up, call the retirement manager or the bank.

are now requiring a second level of authentication tied to your cell phone or email. Set it up. If you receive a letter in the mail that your address has been changed and you did not request a change, call immediately. Sometimes change notifications can come via email. Check your account periodically. Quarterly may be enough, but monthly is better. I check mine daily, but that is me.

WILL YOU GET YOUR MONEY BACK?

NEVER, EVER GIVE OUT ANY If your account is compromised, will INFORMATION VIA AN EMAIL OR A you get your money back? The short answer is maybe. You may not get your PHONE CALL But, you say, people don’t really give out their personal information. Well, I will put it to you this way. If this method were not effective, the thieves would not still be doing it. So, apparently it is effective. Do not be a victim! Guard your information and do not give it to anyone.

WHAT CAN YOU DO?

Protect your personal information. Make sure it is safeguarded. Do not share it with anyone. Go online and set up access to your account. Guard your sign-in and password. Many

money back, but most retirement providers are insured. So, there is a good chance you will get your money back. But why chance it? Put safeguards in place. You work hard for your money; make sure it stays your money! QCBN

Steven Calabrese, CPA, is the CFO of West Yavapai Guidance Clinic. He also is the owner/operator of a website known as thebiweeklyadvisor. com, where such topics as budgeting, investing, paying off debt and goal setting are discussed.

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JANUARY 2021 // Quad Cities Business News

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Building a Resilient Community

By Virginia Watahomigie

he Coconino Coalition for Children and Youth (CCC&Y) ignites collective action that creates better lives for children and families. As we transition from a difficult year, we are hoping more than ever that our community will come together. Childhood trauma or Adverse Childhood Experiences (ACEs) can have a large impact on the future health of individuals, and Arizona ranks higher than the national average for ACE exposure. In fact, according to the Arizona ACE Consortium, “It is estimated that nearly 70,000 children in Arizona have more than five

ACEs.” As ACE exposure goes up, the risk for negative outcomes such as substance abuse also goes up. For example, the rate of alcohol abuse jumps from a one in 69 chance to a one in six chance for individuals who have experienced seven or more Adverse Childhood Experiences. The rate of intravenous (IV) drug use is even more startling, going from a one in 480 chance to one in 30. Thus, the effects of these ACEs sometimes play out in our justice system, in our hospitals and in our shelters. The costs of childhood trauma, both to the individual and to society, are high. It is important for us to understand that our community

// Childhood trauma or Adverse Childhood Experiences (ACEs) can have a large impact on the future health of individuals, and Arizona ranks higher than the national average for ACE exposure. In fact, according to the Arizona ACE Consortium, “It is estimated that nearly 70,000 children in Arizona have more than five ACEs.” //

experiences trauma through abuse, historical injustices, and current inequities so that we can mobilize to address these issues. Fortunately, there is so much that can be done. Why is it that two people who have had similar difficult experiences in childhood have different outcomes in adulthood? When trauma is well understood, systems of discipline are geared toward learning and developing self-regulation skills, instead of punishment. Further, practices that create safety and trust (a biological necessity) are built into programs, such as education, after-school programming and neighborhood interactions. Picture a child taking a mindful moment of breathing to calm his or her nervous system instead of a situation escalated with punishment and anger caused by an ostracizing adult response. Additionally, when we understand the role that protective factors play in healthy child development, we are compelled to do more. Examples of protective factors include: caring adult relationships; an individual’s sense of purpose and self-worth; compassionate communities; and, a positive connection to school. How often do we catch children being good, celebrate incremental milestones or think

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of a strong relationship as a behavior management strategy? When it comes to systemic justice and equity issues, child abuse, substance misuse or a host of other physical and mental health concerns, the needs of our community can seem overwhelming. These are complex issues. However, when we bring it back into our local communities with neighbors, friends and family, action steps feel much more doable. Here are some ideas that can make a difference: Be aware of your friends, neighbors and your children’s friends. Concerned community members are the ones who provide the strength and support that help pull struggling families through difficult times. Offering to babysit or providing a meal strengthens families in ways that you may never know. Child abuse often happens because of a stressor, and this is where kind community members make a huge difference. Become educated and aware. Attend our live or recorded webinars on a range of topics and from many different experts in the field. You might even choose to become a member of the Coalition in support of our mission or receive updates through our newsletter to stay

informed. We are eliminating childhood trauma and inequity by building an inclusive movement of people dedicated to transforming and healing our communities. Through leadership, education and advocacy, we are reconnecting children and families to the greater community and their own potential. Visit coconinokids.org to learn more. Reach out to local non-profits that are doing work you believe in and ask how you can get involved. Our community is rich with our partner organizations that are doing important and meaningful work. The Coconino Coalition for Children & Youth imagines a world where every person lives in peace and is supported by a thriving, resilient community. Let us remember that we never really know the story of what has happened to our neighbor. The more goodness we are contributing daily, the better for us all. QCBN Virginia Watahomigie is the executive director of the Coconino Coalition for Children & Youth located at 2625 N. King St., in Flagstaff. She can be reached at virginia@coconinokids.org.

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You can make a difference for our communities by becoming a member of the Coalition. As a member, you’ll be a part of the ongoing movement to eliminate childhood trauma and inequity. You can also make an impact by sharing information with your community, attending events, and even sitting on a Coalition committee.

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Making ‘Brain Change’ a New Year’s Resolution

By Jen Beyst, MCFDT

he start of a new year often inspires a flurry of resolutions related to things we plan to change or improve. Many people jump on the fitness wagon and sign up for a gym membership to help them shed the holiday pounds. Others resolve to tackle debt or save money. Some people resolve to change jobs or start volunteering to fulfill their desire to help others. Few people consider optimizing brain function, however, because they do not realize the remarkable changeability of the brain and they have not experienced the rewarding fun they can have while doing it! Brain (cognitive) function development is an excellent addition to the list of goals for 2021. An internet search on brain plasticity (neuroplasticity) returns millions of results these days. Researchers have shown how our brain structures can change in many studies. For example, a prominent one involves a longitudinal study of the changes in the brains of London taxi drivers. These are elite cabbies who navigate the city without GPS or maps but rather rely on their memories to whisk passengers to

and from their destinations using the shortest, fastest route while considering the traffic patterns. The studies showed that these cabbies entered the training program with average brain function overall, but the hippocampus (key to memory storage and recall) underwent a noticeable size increase as cabbies completed the training. This and many other studies give us hope and assurance that brain change is possible. The key to change is knowing what to do and following through. Attention and memory are foundational brain functions that can be strengthened through intentional, targeted activities done right in the comfort of one’s home. Of course, improving brain function involves a commitment much like that of improving physical fitness. Adding short daily sessions most days of the week can add up to noticeable change, provided the fun activities stretch brain functioning and produce a little “mental sweat.” One good activity easily done at home involves a deck of playing cards and a timer. Sort the cards into either two piles (black/red) or four piles (suits – hearts, diamonds, clubs and spades). Time the activity using a stopwatch or timer. The goal is to

record the time and repeat the activity while striving for a faster time. To increase the challenge level, say what the card is aloud before setting it on its pile or add a constant to each card before laying it down (for example: add five. As the two of hearts is laid down, say “seven”). Turn on a compelling show and complete the activity while deliberately blocking out the show to improve the attention system. Sometimes people enjoy working with a partner. In this instance, use two decks of cards and see who can correctly sort the deck into four suits the fastest while reciting the ABCs. Fun but challenging is the key to helping the brain retain and improve its function. As we look to this new year, why not add changing brain function to the list? QCBN For more information call West Yavapai Guidance Clinic 928-445-5211 x3157 Jen Beyst, MCFDT, is the executive director of the Cognitive Function Development Institute and a consultant for West Yavapai Guidance Clinic.

Researchers studied the brains of London’s elite cab drivers. Courtesy photo

Palliative Medicine: It’s About How You Live

n the minds of most, medicine and technology go hand-in-hand. But, for palliative medicine – a medical specialty focused on improving quality of life for people facing life-limiting, chronic or serious illness – effective communication is the most important tool. “Palliative medicine doesn’t have fancy instruments,” said Ann Curry, MHS, PA-C, of Dignity Health, Yavapai Regional Medical Group, Palliative Medicine (formerly YRMC PhysicianCare). “Our primary tool is communication. The role of palliative medicine is to provide an extra layer of care and support for patients and families. This doesn’t replace the curative treatment the patient may be receiving.”

HOW PALLIATIVE MEDICINE ENHANCES CURATIVE CARE

All healthcare providers offer some form of palliative support. However, Yavapai Regional Medical Group, Palliative Medicine is available – with a referral from a healthcare provider – to people who are dealing with complex illnesses. In the capable hands of the Palliative Medicine team, communication during a major health issue is a powerful tool. “Our Palliative Medicine team can help interpret information that might otherwise be a little confusing for patients and families,” explained

Geriatric and Palliative Medicine Director Sam W. Downing, M.D., with Yavapai Regional Medical Group. “We do have the time to dedicate toward helping people understand their diagnosis, treatment plans and choices. That’s among our many roles.” Yavapai Regional Medical Group, Palliative Medicine offers patients and their loved ones essential services, including: N Symptom and pain control that’s related to their medical condition. (This is different from chronic pain management, which Palliative Medicine does not offer.) N Supportive care, such as helping patients transition to assisted living or a skilled nursing facility. N Services in hospital or non-hospital settings – a unique structure among non-urban palliative medicine programs. N Education about their disease process, which their healthcare providers may be unable to provide because of time constraints. N Advance care planning, like a living will and a durable medical power of attorney. N 24/7 access to healthcare providers – physicians, physician assistants, a registered nurse or a nurse practitioner – from Yavapai Regional Medical Group, Palliative Medicine.

N A Palliative Medicine social worker who offers resources, information and support to patients and families dealing with the wide-ranging challenges of a serious illness.

PALLIATIVE MEDICINE IS NOT HOSPICE

“We walk alongside people who are facing life-limiting illness,” said Curry. “Even people whose conditions are curable may face a high-symptom burden, spiritual distress and many other issues.” When can palliative medicine begin for a patient? Unlike hospice, where patients qualify if they have a life expectancy of six months or less, the Yavapai Regional Medical Group, Palliative Medicine team can step in at any stage of illness. Their assistance helps patients to: N Better control their symptoms. N Cope more effectively with their illness. N Experience less depression. N Plan for future care needs. “Palliative medicine is about aligning people’s values with the health care they receive,” she said. “It’s how you live on a day-to-day basis.” Want to learn more about Dignity Health, Yavapai Regional Medical Group, Palliative Medicine? Talk to your primary care or specialist provider, visit DignityHealth.org/YRMC, or call 928-775-5567. QCBN

SCHOLL continued from page 12

accepted a position with PUSD to be our health and safety coordinator in dealing with some of the most threatening situations in our history. She is leading us through this pandemic with incredible skill. I am reminded daily of how important and full circle our efforts are in education.” Early in her service on the council, she was instrumental in creating the Youth Advisory Board (YAB), which is designed to help area students be aware of local government policies and issues that affect youth. Scholl also dedicates time to serving on the board of the Granite Mountain Hotshots Memorial Partnerships. She is a member of the Descendants of the Signers of the Declaration of Independence and Constitution of the United States. She also has worked and volunteered for Yavapai Big Brothers, Big Sisters. In her spare time, Scholl says she listens to podcasts about political, criminal and social issues. She also enjoys a good comedy.

WHAT MAKES ME LAUGH

I laugh hardest when I spend time with my family. We tend to be sarcastic, so we enjoy poking fun at each other.

MY FAVORITE MEAL

I really love my dad’s chicken curry over rice. But we have some good restaurants in town.

MY FAVORITE PLACE TO TRAVEL

San Felipe, Mexico. We’ve been going there since I was a little kid. It’s like a second home. But I also love, Washington, D.C., and Philadelphia, where I can study U.S. history. I owe that to Kelly Cordes, my seventh grade social studies teacher.

PRESCOTT IS UNIQUE

I think our wonderful climate and natural beauty, combined with the history of the region, are major draws. Of course, there’s no place like Prescott during the holidays. Totally spectacular and welcoming.

IF I HAD AN UNLIMITED BANK ACCOUNT

It would go for non-profits and foundations. These are close to my heart. They have been impacted by the pandemic. They need financial support. QCBN

JANUARY 2021 // Quad Cities Business News

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Exploring the Lyric Hearing Aid and Tinnitus Masker

By Karon Lynn, Au.D.

he Lyric is a hearing aid that is housed inside the ear canal for extended periods of time. No need to change a battery or put the hearing aid in a recharging device at night. All you need to do is go to your audiologist and ask to try a pair of them for free!

DISCREET AMPLIFICATION

The most amazing consequence of wearing the Lyric is that you are a “normal” person. You do not have to be careful with your hearing aids around the house so the dog or cat does not eat them when you take

them off. You can remove your glasses without catching the hearing aid and having it fly across the room. You can remove your facemask without worrying that your hearing aids will be lost. You can put on your motorcycle helmet or bicycle helmet without fear of losing the hearing aid. You can even swim, on top of the water, while wearing Lyric, although you must wear earplugs to protect the Lyric from excessive water while lap swimming or kayaking and bathing. No one will politely remind you to put your hearing aids in every morning while you are simply trying to enjoy your coffee and newspaper. People enjoy the fact that they wake

// The sound of these aids is different than other inthe-ear hearing aids because of the location in the ear canal. The canal wall has different composition as it extends to the eardrum. The Lyric sits deeper in the canal than any other hearing aid. The depth is one of the biggest secrets to the successful sound transmission. //

up hearing normally and are able to hear house noise at night similar to the other family members.

LYRIC SOUND IS CLEAR

The sound of speech is clear and distinct. You are able to understand your friends and family under most circumstances. Extremely loud environments will present a challenge, but my patients report that 95% of the time they are very happy with the sound quality.

THE LYRIC DIFFERENCE

The sound of these aids is different than other in-the-ear hearing aids because of the location in the ear canal. The canal wall has different composition as it extends to the eardrum. The Lyric sits deeper in the canal than any other hearing aid. The depth is one of the biggest secrets to the successful sound transmission. The Lyric sits ¼ of an inch from the eardrum in the boney portion of the canal. The composition of bone rather than cartilage and fat reduces the echo that many people hear with traditional hearing aids. The Lyric takes advantage of the outer ear, or pinna, in its ability to focus on the sound that the listener is facing. Finally, the power needs are much less because it is so close to the

eardrum; thus, there is less distortion of sound.

THE LYRIC SOUND IS ADJUSTABLE

The Lyric comes with a wand that is designed to change the volume or even mute the sound completely. It has a sleep mode if you prefer to hear at your pre-hearing aid level. There are many options so that the sound can be modified by the person wearing Lyric.

LYRIC FOR TINNITUS

Tinnitus is a noise that is heard by a person either in the brain or in an ear. It can be a whistle, buzz, chirp or hissing sound. There are numerous descriptions of the noise that can be heard by someone. The Lyric is a great way to either reduce tinnitus or completely eliminate the sound. Many patients will be astounded that the minute the Lyric is placed into the canal, the noise they hear is gone! Anyone who wants to find out if he or she will benefit is welcome to try out a Lyric for free.

REMOVING THE LYRIC

The person using a Lyric is able to remove it at any time. A tool is provided that

is placed in the ear canal and attaches to a loop on the outer edge of the device. I have had people attempt to replace their device, but by not using the specialized tool, the ear canal was scratched. The Lyric must be reinserted by the audiologist. The fit is comfortable only if it is placed in the canal at the proper depth and at the proper angle.

REPLACING THE LYRIC

The Lyric battery will last more than two months. Sometimes it will last up to three months, but it is safe to say that the Lyric should be replaced every two months. The audiologist will remove the Lyric, clean the ear canal and place a new Lyric in the ear canal. Even if you wear traditional hearing aids, you should try out this new technology on a free trial. QCBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit TrinityHearing.net. Karon Lynn, Au.D., is a doctor of audiology with 30 years of experience working with hearing impaired individuals. Dr. Lynn may be reached at 928-522-0500 or at audio@trinityhearing.net.

Quad Cities Business News // JANUARY 2021

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Finding Gobi: How a Runner and a Stray Dog Brought the World Together

By Bella Wexler, QCBN

he sand dunes Dion Leonard tread in Northern China’s Gobi Desert were barely wide enough to accommodate his own two feet, let alone the four paws that trailed behind him. It didn’t help that the scruffy little dog to which those paws belonged was also nipping at Dion’s shoes. It’s hard to believe that this moment would give way to the mobilization of hundreds of volunteers, international news features, meetand-greets with world leaders, three books, a pending Hollywood film, and a lifelong friendship. But, it did. The story of Gobi and Dion bridges continents, ages, and media to deliver a universally inspiring message: compassion and determination aren’t unique to any one culture or species but born of our capacity to connect them. Dion Leonard and his wife, Lucja, didn’t always love to run. Improving their fitness was their inspiration for starting the sport recreationally and then as race competitors. After persevering through marathons in both France and South Africa, Dion eventually won second place during a race in the Gobi Desert of Northern China. In fact, it was this race that radically changed the trajectory of his life. On day one, Dion noticed a small dog tagging alongside other runners. The amused competitors fed her from their limited supply of self-provided food. By day two, Dion had crossed the Tian Shan Mountains and was met by that same little dog. They took some time to warm up to each other, of course, as the dog had been attempting to chew apart Dion’s running gear. Nevertheless, they grew close pretty quickly, with Dion aptly naming the pup, “Gobi.” By the end of the race, Dion and Gobi were irrevocably bonded. Be-

sides having completed a race requiring remarkable physical endurance together, they also overcame emotionally trying circumstances when tasked with saving a severely fatigued competitor, ultimately costing them first place in the race. Through thick and thin, Dion and Gobi survived together and had no intentions of parting ways at the finish line. In order to raise funds to bring Gobi with him to Edinburgh, Scotland, Dion established a crowdfunding campaign. It was a wild success, leading Dion and Lucja to donate all excess funds to organizations that support stray dogs. All was in order for Gobi’s homecoming when, suddenly, the unthinkable happened. While in Edinburgh waiting for Gobi to be cleared by the Chinese government, Dion received a devastating phone call; Gobi had gone missing. The Chinese city of Urumqi has a population of three million people and uses languages completely foreign to Dion. Nevertheless, he booked a flight there as soon as possible, determined to find his dog. By this time, many international news outlets already had their eyes on Gobi’s heartwarming story, and her disappearance set off waves of support for Dion’s search. In Urumqi, Dion amassed a team of hundreds of Chinese volunteers who, inspired by Dion’s devotion to finding his lost friend, combed the city in search of Gobi. The experience “helped to overturn so many assumptions” about Chinese treatment of animals, reflects Dion. In this way, reuniting Gobi with Dion did more than bring them back together, it helped people of vastly different cultures shed their differences and grow closer together as well. Thankfully, Gobi and Dion were eventually reconnected and now live a happy life in Tucson. Although Gobi has retired from races, her adventures have far from ended.

Dion Leonard and Gobi found each other in China, twice. The small dog was the inspiration for Leonard’s book. Courtesy photos

Dion has written and published three books documenting his and Gobi’s story for readers of various age groups to enjoy. The children’s book tells a visual story through Gobi’s eyes while the adult book (a New York Times bestseller called “Finding Gobi”) addresses themes such as Dion’s traumatic upbringing that compelled him not to leave Gobi behind. The different angles presented across the three books educate about everything from the value of exercise to animal welfare to overcoming adversity. Gobi’s story became so popular that it is also being adapted into a film by 20th Century Fox. Moreover, their friendship has led the pair to meet the British Royal Family, the president of Slovenia, and several other world leaders and celebrities. Despite her newfound fame, Gobi has always stayed grounded. She spends her days “lounging around and chilling out,” Dion says. Despite

Gobi’s former life as a stray, she fits right in at home. She even has some sibling rivalries with her feline sister, Laura, including a competition between the two picture books about them: one documenting Gobi’s life called “Gobi” and one about Laura’s jealousy of Gobi called “Laura the Runaway Cat.” At the end of the day, though, the two are happy to share a forever home and family. From the mountains of China all the way to the sofa of her current Tucson home, Gobi has certainly had

an exciting life. Dion’s and Gobi’s enduring companionship has touched the hearts of thousands of individuals worldwide, bringing people and pets closer together against all odds. To learn more about Gobi and Dion’s journey and find out how to receive an autographed (and pawtographed) copy of their books, visit findinggobi.com. QCBN

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JANUARY 2021 // Quad Cities Business News

Quad Cities Business News // JANUARY 2021

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A Horseman’s Guide to Taking a Step Back Before Taking a Step Forward By Cheyenne Brown

horse’s tail is straight in the air and he’s blowing air at you from across the pasture while you’re red in the face, still he new year is upon us! I think afoot, considering throwing that halter most people are looking at 2021 as an opportunity to leave behind and lead rope down and calling it a day 2020: the year that wasn’t. Others might because it’s just downright irritating be wondering what different challenges when things don’t go as planned, right? this new year will bring. I often find un- Sounds a lot like how the last year has canny parallels between horsemanship gone, doesn’t it? Let’s replay the scenario. What if you and life, and today’s “life lesson” came had gone the opposite direction with straight from the horse’s mouth: How your attitude? What if, instead of stepabout we take it moment by moment? ping forward, you stepped back? When Consider walking into your horse’s he walks away from you, walk away pen or stall to catch him and go about from him. When he stops, you stop. your regular ride, but something isn’t right. Maybe he won’t let you catch him There are innumerable actions you can take that will keep both of you from and he’s giving you a wide-eyed look getting sweaty and worked up. I owe that says, “Not today, friend-o.” It’s a lot to horses. They taught me how only human nature to pinch your face to yield. The trouble seems to be that together and say, “He ought to know doing less requires more self-control better.” from us. The truth is, there is power Maybe you shoot an attitude right in yielding. This is not something back and take to chasing him around that is unique to horsemanship. This the pen in a classic “if you don’t want to be caught, I’ll make you work” show resonates with me, personally, in every aspect of my work and personal life. of authority. Now he’s wound up, and When things get frustrating, just take a frankly, so are you. Anyone who has step back and dial it down, not up! ever tried to catch a horse that doesn’t I believe if we truly stepped back and want to be caught knows the feeling used our minds instead of our emoof irritation turning into downright tions to dictate our actions, we would anger. The next thing you know, your

see a lot of happiness and progress this next year. Energy is finite: best to not waste it on chasing your horse around the pen hoping he will take the high road and yield first. Take a step back before you take a step forward and see how little it takes to get the job done. QCBN

Cheyenne Brown joined the Olsen’s for Healthy Animals team in August of 2020 as the marketing manager. She has been involved in community events in Northern Arizona since she moved here in 2017 from Kentucky. Previously, she worked in the equine industry and gained a passion for photo-

graphing horses, cattle and all things agriculture. Cheyenne is excited to represent Olsen’s and spread the message for how animals can enrich lives and promote better mental health.

JANUARY 2021 // Quad Cities Business News

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Considering Pet Guardianship and Safety Net Programs

By Loree Walden

ave you thought about what will happen to your beloved pets should something happen to you? Our pets are family, and just as we make provisions to ensure our children will be taken care of, we should do the same for our pets. Yavapai Humane Society established the Pet Guardianship Program to help put your mind at ease, knowing that your four-legged family member(s) will be taken care of until we find them a new forever home. By enrolling your pet(s) in this program, you can feel confident they will be looked after under the care of our no-kill ethic facility, in the event of your passing. Whether your pet is a dog, cat or even a horse, Yavapai Humane Society will take full responsibility for the care of your pet and will place them in a loving home with guardians who meet the select criteria set by you. We take great care in finding the right home for your beloved pet. You’ll fill out an enrollment form for each pet with their complete details, including their personality, their likes and dislikes, what they’re

afraid of, if they get along with other animals or kids, dietary preferences, what lifestyle they are used to, their medical history and more, all to make the transition as stress-free as possible for them. When you register for our Pet Guardianship Program, you will have access to a dedicated line with a YHS staff member in the event that you have questions or are no longer able to care for your pet(s). You will receive a magnet for your refrigerator, a window cling and a wallet card that will alert people of your enrollment in the program. In addition, we include a tag for your pet, showing that they are in the Pet Guardianship Program, complete with our dedicated phone number. For more information or to enroll your pets in the Pet Guardianship Program, please contact Gina Angueira, our donor development and grant manager, at 928-445-2666 ext. 118. All we ask in return is that you maintain a yearly gift to Yavapai Humane Society and to specify a bequest, of any amount, to YHS in your will. Yavapai Humane Society’s Pet Guardianship Program: Peace of mind for your pets’ care.

SAFETY NET

Yavapai Humane Society’s Safety Net program helps pets and their families stay together during difficult financial times or dislocations, hospitalizations, domestic violence displacements and other similar unfortunate situations. Often, families face a crisis that prompts abandonment of a beloved pet, even though the crisis is likely to be temporary. Safety Net provides temporary foster placement, veterinary help and other remedies that may prevent a pet from losing its home by helping a low-income family weather the storm for up to 30 days. This program means so much to the pet owners who receive assistance through Safety Net. For example, Bob and his wife, Debbie, sought help from YHS while Bob underwent radiation treatment for cancer. He had to be at the hospital five days a week for six weeks in Phoenix, two-and-a-half hours away from their home. There was simply no way the couple would be able to pay for boarding for their two dogs, Bella and Domino, for such a great length of time. They turned to YHS for

help through our Safety Net Program and were so grateful after they were able to reunite with their beloved dogs, they sent in a donation and a touching thank you card to show their gratitude. They wrote, “We want to thank you so much for having this program for people in need that have animals. We would have had to give up our dogs and that would have broken our hearts. Here’s a check to maybe help someone else that is going through a hardship and having to deal with things beyond their control. Thanks again for being there for us and having this program.” Yavapai Humane Society is dependent on the resources of our community, including monetary donations and foster homes. If you need help in such a circumstance, please fill out a Safety Net application for consideration on our website at yavapaihumane.org. QCBN Loree Walden is the marketing manager at Yavapai Humane Society.

Pawz’N’Clawz Opens in Prescott

awz’N’Clawz is now open in Prescott, located in the Walmart Shopping Center on Gail Gardner, across from Lindo Mexico Restaurant. Pawz’N’Clawz representatives say the store offers services different from the average pet store, with a focus on nutrition and supplements to achieve the highest level of pet health. In addition, Pawz’N’Clawz offers an in-house bakery, a self-serve dog wash, accessories, toys, treats and more. Store hours are 10 a.m. to 6 p.m., every day. For more information, call 928-350-6299 or visit info@ preskittspawznclawz.com. QCBN

Quad Cities Business News // JANUARY 2021

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Arizona Teen Rescues Animals in Crisis By Rebecca West

hog and prairie dogs. He also has a 24-hour hotline and newsletters he designed. atching images of a big His most exotic rescue to date is a storm rage through the baby girl kangaroo named Jade from South can leave a lasting an animal ranch in Texas. Rejected at impression. Some, like Dylan Capbirth, the tiny creature needed to be shaw, are moved to action. After seeing the damage and flood- cared for around the clock. Dylan set his alarm for hourly night feedings. ing in the wake of 2017’s Hurricane Jade is now 2 years old. Harvey in Texas and Louisiana, the Dylan’s classmates are fascinated Scottsdale fifth grader told his parents by his rescue efforts and many anihe wanted to buy a plane ticket to Houston to personally deliver money mals. Many want to volunteer at what has become something like a farm. to help animal rescue efforts. Dylan gets up early in the morning With supportive parents, David to start caring for the animals and and Amy Capshaw, he started the Dylan Capshaw Wildlife Foundation spends about five hours a day on feeding and care. at age 11 to save animals in crisis. To help with some of the more In 2017, he raised $1,500 to support unusual animals, he turns to Arizona Rescued Pets Movement, a small Exotic Animal Hospital and Liberty Houston shelter. Wildlife in Phoenix for support and “I recognized the need for outside guidance. help with all of the dogs and animals The Dylan Capshaw Wildlife struggling in the water from all the flooding,” said Dylan. “Many of them Foundation takes part in fundraisers and sponsorships. The organization appeared to be abandoned or lost. I has adopted a stretch of road for knew that for me, even though I was upkeep because Dylan believes that a kid, it was time to take charge and help out however I could. That’s how having a trash-free planet is key to keeping animals safe. Last year, he I got started.” Since then, his efforts have expand- raised funds to help animals impacted by the large wildfires. ed. Now, he has between 50 and 60 Dylan also has learned how to animals in his care, make masks and face shields with including birds, reptiles, a hedge-

a 3D printer. He launched another non-profit organization in 2020 called For the Frontline, which has sent more than 3,000 personal protective equipment (PPE) items to healthcare workers. “I saw that there was a PPE shortage and that the frontline workers that were out there helping us couldn’t go home to their families,” he said. “So, I started making them, and we sent out thousands of care packages.” In addition, he delivered catered food to five different fire stations and two COVID Intensive Care Units in hospitals across the Phoenix area through a partnership with various restaurants. He is also the driving force behind a new PPE vending machine called the Sanitation Station. The first one was unveiled on Dec. 4, and is located in the Scottsdale Quarter. Dylan’s hard work and service has been recognized nationally. He is one of 20 finalists for the “Kid of the Year” award sponsored by Nickelodeon, Time magazine and Time for Kids in 2020. “I considered it a real honor and it’s been really amazing to be included in it, especially considering all of the other finalists and what

Before starting the Dylan Capshaw Wildlife Foundation, Dylan spent nearly every weekend at a zoo. Today, he cares for dozens of animals. Courtesy photo

they’ve done,” he said. “Nickelodeon and Time recognizing young people making a difference feels so great. It’s been really wonderful.” Dylan’s next goal is to acquire more property for a sanctuary beyond his parents’ home. The now 14-yearold is also considering a future career in Arizona politics to further his

impact on helping animals and the environment. “Nothing is too big or small to pursue or accomplish,” he said. For more information about Dylan’s organizations, visit dylancapshawwildlifefoundation.com. and forthefrontline.org. QCBN

United Animal Friends Planning Fundraising Events in the New Year By Mary Naismith and Jen Casey

espite all the challenges COVID-19 has posed to animal rescue organizations, United Animal Friends (UAF) had quite a successful year, as the non-profit organization continued to fulfill its mission, which is to provide rescue programs and services to animals and those who care for them. UAF has a two-pronged purpose: to help animals and to help humans. Representatives say the pandemic further affirmed this objective and provided more opportunities than ever to help those in need. In 2020, UAF exceeded its 2019 achievements in the number of dogs and cats rescued (441 vs. 434), pounds of pet food distributed to qualifying low-income residents of Yavapai County (44,674 vs. 39,596), and number of qualifying low-income residents given financial assistance for emergency medical care of their pets (297 vs. 287). While UAF’s spay/neuter number was lower than in 2019 as a result of some veterinary clinics being closed because of COVID-19, the organization is on track to have paid all or a portion of the cost of altering more than 1,000

animals in 2020. What these numbers can’t reflect is the difference their small, all-volunteer organization has made in the lives of so many animals and humans by rehabilitating animals and preparing them for adoption, and providing pet food and emergency medical assistance. The work is made possible by donations, fundraising events, grants and dedicated volunteers. In a typical year, The annual Woof Down Lunch, Rummage Sale, Spring and Summer Dog Washes and Easter and Halloween photo shoots were all cancelled because of the pandemic. However, the inaugural Hike for Hounds got pups and people trekking to raise money for UAF. The organization also conducted its first virtual 50/50 Fundraiser that generated $5,000 for programs. The organization plans for the canceled events to return in 2021, especially the Rummage Sale, which is UAF’s biggest fundraising effort. Eager customers come from all over Yavapai County and beyond to shop for treasures, including clothing, furniture, electronics, holiday décor, books and pet supplies. Another component of UAF’s success is its volunteer foster

UAF rescued 441 dogs and cats in 2020. The nonprofit organization focuses on helping animals and humans. Courtesy photo

families. These individuals bring into their homes dogs and cats that are unsettled from changes in their circumstances. The animals benefit from having a stable environment to prepare them for their new forever homes. In addition, two UAF volunteers – Stephanie Whetten and Suzy Ball – were honored in 2020 by Prescott’s

Finding and Making the Good for their work as fosters. Whetten is a puppy foster, having cared for 74 of them in 2020 and more than 250 through the years. Ball, a nurse, has renovated her home to take in UAF’s cats in need of medical care. UAF representatives say they look forward to resuming all adoption and fundraising events. To find out more

about volunteer opportunities or to make a donation, visit unitedanimalfriends.org. QCBN

JANUARY 2021 // Quad Cities Business News

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Health Care in the Time of COVID

By Sandy Tsang

he decision to be admitted to a healthcare facility is never easy. With COVID numbers increasing, the natural tendency is to stay at home, have the support of your family and friends and avoid possible exposure in a hospital or other healthcare facility. Unfortunately, for some people, the decision to put off needed medical care can have a serious impact on their health and well-being. The Centers for Disease Control and Pre-

vention (CDC) estimates that 40.9% of U.S. adults have avoided medical care during the pandemic because of concerns about COVID-19, including 12% who avoided urgent or emergency care and 31.5% who avoided routine care. This means that people who may have suffered a stroke, hip fracture or have had chest pain with cardiac concerns have either considered not seeking medical care or made the decision to forgo treatment all together. This has led many to stay home and struggle, often relying on friends and family to

// Nothing about health care today is normal, but that doesn’t mean that you cannot receive the medical and rehabilitation care that you need. MVRRH has taken the challenges presented by COVID-19 very seriously. We follow the recommendations and guidelines of the Centers for Disease Control and Prevention and Arizona and Yavapai Department of Health Services. Safe practices such as screening, social distancing, hand hygiene, masking and environmental cleaning have become part of our daily workflow. //

help provide their care. The good news is there are options available to assist those individuals who want to receive care in their homes. Home Health Agencies and private skilled and non-skilled care healthcare providers can provide some of the needed assistance at home. Unfortunately, there is a limit to what can be done in the home environment. When a loved one begins to fail at home, they lose their balance and have multiple falls, when they are not recovering as they should after surgery, when their pain becomes intense, when they become more debilitated or have progression of their Parkinson’s or Multiple Sclerosis, what can be done to help? One option to consider is asking your doctor to make a referral to an inpatient rehabilitation facility such as Mountain Valley Regional Rehabilitation Hospital (MVRRH). This referral allows a nurse from MVRRH to come to your home and evaluate whether you would benefit from an inpatient admission. Not everyone will qualify for inpatient rehabilitation. In addition to having medical and rehab needs, you must be medically stable, able to tolerate three hours of therapy per day, and have the potential to improve

enough to go home safely. Perhaps by focusing on you and your medical and rehab needs, you can regain the strength and confidence you need to be more independent in your own home and in the community. Nothing about health care today is “normal,” but that doesn’t mean that you cannot receive the medical and rehabilitation care that you need. MVRRH has taken the challenges presented by COVID-19 very seriously. We follow the recommendations and guidelines of the Centers for Disease Control and Prevention and Arizona and Yavapai Department of Health Services. Safe practices such as screening, social distancing, hand hygiene, masking and environmental cleaning have become part of our daily workflow. To further protect patients and staff, we also restrict visitation from family and friends. We understand the hardships this presents and provide alternative means of communication such as “window visits,” FaceTime and Zoom. It would be our privilege to help provide the care you need. If you feel that you need more care than is possible at home, talk with your physician about a home referral. We work closely with doctors, home health agencies

and assisted living facilities to make sure that those that need more care, get the care they need and deserve. QCBN Sandy Tsang is the director of clinical compliance. Mountain Valley Regional Rehabilitation Hospital is a 44-bed, free-standing rehabilitation hospital that provides intensive physical rehabilitation services to patients recovering from strokes, brain and spinal cord injuries, orthopedic injuries, and other disabilities caused by injuries, illnesses or chronic conditions. The hospital is consistently ranked in the Top 10% of inpatient rehabilitation facilities nationally by the Uniform Data System for Medical Rehabilitation (UDSMR). Mountain Valley also provides in-home skilled nursing and therapy services through our home health agency, Mountain Valley Home for Health, and out-patient therapy services in our 10,000-square-foot therapy gym that includes a therapeutic pool. For more information, visit MVRRH.ernesthealth.com. 3700 N. Windsong Drive • Prescott Valley, AZ 86314 • 928-758-8800 • www.mvrrh. ernesthealth.com

CCC&Y continued from page 10

Hartzell, who has a master’s degree in guidance counseling, is an advocate for public education and a volunteer for CCC&Y, says schools aren’t treated equally and rural communities receive fewer resources. “Funding for schools is based on student population,” she said. “And, people in Phoenix don’t understand the distances we have to travel in smaller communities for education, medical services and activities. It’s challenging to reach people in rural communities where there may not be internet or phone service and difficult to explain these inequities to legislators when families don’t even have running water.” Attorney and newly elected District 1 Coconino County Supervisor Patrice Horstman has long been involved in the welfare of Arizona’s young people. She’s been a legal counselor to school districts across the state for more than 40 years and works with the Arizona Cactus-Pine Girl Scouts to help build their courage, confidence and character. She also coaches them on entrepreneurial skills to sell cookies. As a member of CCC&Y, she knows childhood trauma is repeated as children have the same experiences that their parents lived through. But, she says, education and schools can help reduce the effects of childhood trauma and be a point of healing and community for these kids. “We all see the effects of childhood trauma,” said Horstman. “It’s a huge cost to our communities when you consider chronic health and mental health problems, addiction and substance abuse. We see a higher percentage of poverty and teenage suicides in Coconino County than the national average. Poverty, racism, unaddressed Adverse Childhood Experiences and marginalized populations all add to traumas we see here.” In addition, with COVID-19, she says we’ve created a two-tiered education system, as many

households don’t have the tools or capacity to teach children at home. “With childhood adversity, young people often end up dropping out of school earlier and losing educational, occupational and career opportunities, which also impacts the health and resiliency of the community.” But research shows resilient communities can counter those ACEs. A decades-long study that started in 1955 on Kauai, Hawaii, identified protective factors that help buffer against this adversity and may have more of a long-term impact than any one risk factor. Researchers identified pathways for how resiliency is developed and offered three major categories that make a difference in children’s lives: 1. Internal disposition factors such as intelligence and temperament; 2. Connections with family and other caring adults; and, 3. External groups or systems that reward competence and provide a sense of coherence. According to the study, all three lead to positive responses from those around the child. “Self-healing communities are important for all of us,” said Horstman. “Being there and being that caring neighbor or adult, promoting equity and equality in the community, possessing a cultural awareness and acceptance – all of these play a role in developing a child’s self-worth and building a resilient, caring and healing community.” Hartzell asks the question: “Who is going to take care of you when you get older? If we don’t do things for these kids now, who’s going to be your plumber or nurse? We want today’s young people to grow up to be healthy adults and want to do whatever their dream may be.” She encourages community members to take at least one positive step. She points to the CCC&Y website for resources and encourages community members to donate, which enables the non-profit Continued on page 35

Quad Cities Business News // JANUARY 2021

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WHO’S THE BEST OF THE BEST?

CONGRATULATIONS

TO YOUR WINNERS! Category

Winner

Category

Winner

Grocery Store

Fry's

Pet Food & Supplies

Olsen's Grain

Guidance Clinic

West Yavapai Guidance Clinic

Photography

Blushing Cactus Photography

Gun Sales/Accessories

High Country Guns & Knives

Physical Rehabilitation Services

Mountain Valley Rehab Center

Gym

All Athletes Welcome Gym

Place For an Event

Holiday Courtyard

Hardware Store

True Value

Place to Purchase Office Supplies

A-1 Office Supplies

Health Care Insurance Provider

Blue Cross & Blue Shield

Plant And Garden Nursery

Watter's Garden Center

Health Food Store

Sprouts

Plastic Surgery Center

Advanced Plastic Surgery, Dr. Mark Fetter

Hearing Center

Trinity Hearing Center

Plumbing Contractor

Yavapai Plumbing

Holistic Vet Care

Harmony Holistic Veterinary Care

Printer

EMI Printworks

Home Builder

Dorn Homes

Propane Service

Barrett Propane

Home Health Care

YRMC Physician Care

Property Management

Bloomtree Rental Solutions

Home Refurbishing/Renovations

Renovations

Radio Station

Magic 99.1

Hospital

YRMC

Radiology

Prescott Medical Imaging

Hotel/Lodging

Spring Hill Suites

Residential Contractor

Reed Brothers Construction

HVAC Contractor

Comfort Pro Heating & Cooling

Residential Real Estate

Better Homes and Gardens Real Estate

In Home Senior Care

Home Instead

Restaurant/Fine Dining

Prescott Station

Insurance Firm

Tracy Murr - State Farm

Restaurant for a Business Meeting

Raven Café

Interior Design

Andrea Wojciak Interiors

Restoration Services

Prosource Restorations

Internet Service Provider

Mile High Network

Retirement Community

Touchmark at the Ranch

Janitorial Service

Maid to Order

Roofing Company

Heritage Roofing

Jeweler

Raskins Jewelers

R.V. Sales

Little Dealer Little Prices

Law Firm

Jensen Phelan Law Firm

Second Hand Store

Stepping Stones

Life Insurance Provider

Lucas Flood Liberty Mutual

Security Company

CallTeks Inc.

Local/Fresh Produce

Mortimer Farms

Self Storage Facility

Ponderosa Mini Storage

Local College

Yavapai College

Shuttle Service

Groome

Martial Arts School

Sleeping Lion

Ski Store

Dick's Sporting Goods

Massage/Spa

Massage Envy

Sleep Center

Sleep Disorder Center of Prescott Valley

Mattress/Bedding Store

Yavapai Mattress

Social Media/Marketing

Northern AZ Social

Mortgage Lender

Mile High Lending

Solar Energy Products/Services

Prescott Solar

Mortuary

Heritage Memory Mortuary

Spa/Spa Service

A Valley of Vitality Wellness Studio

Motorcycle/ATV Service

Star Island Motorsports

Staffing Firm

Elwood Staffing

Moving Company

Firemen Movers

Tax Preparation

Bennett Accounting

Music Store

Pop’s Music Store

Telecommunications Company

Crexendo

Non-Profit/Charitable Organization

Yavapai Big Brothers & Big Sisters

Title Company

Yavapai Title

Office Cleaning Service

All Clean Services

Travel Agency

Artisans of World Travel

Ophthalmologist

Dr. Matthew R. Sullivan

Uniform Company

Prudential Overall Supply

Orthodontist

Prescott Orthodontics

Upholstery

Prescott Upholstery

Orthopedic Center

Granite Orthopaedics

Veterinarian Services

Mile Hi Animal Hospital

Pain Management Services

The Pain Center

Wellness Center

Prescott Health and Wellness

Painting Company

Copperstate Painters

Window Coverings

Blind Brothers of Arizona

Payroll Service

Schutte & Hilgendorf, PLLC

Yoga Studio

BEND Hot Yoga Prescott

Quad Cities Business News // JANUARY 2021

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January is the Time to Prepare Garden Soils

By Ken Lain

ardeners know the better the soil, the larger the harvest, the brighter the flowers, the easier the gardening. Once you’ve tried digging the first planting hole in a mountain garden, you figure it out. Our native soils are HARD! Successful gardens always come down to soil quality. Skimp on spring preparation to “soften” the ground, and a garden’s production drops close to zero. January is my month to amend garden beds, turn the soil, and let the garden rest before planting begins March 1. Let me share a few secrets of mountain soil prep that will return bushels of produce and a season full of flowers. Any backyard garden, whether in the ground or in raised beds, requires these easy steps. The more organic material any soil contains, the better the soil quality. Our mountain soils are challenging because they lack organics such as compost, manure and leaf mold. Because plants use up organic resources throughout the year, your gardens

must be “topped off” with freshly composted material each spring. The recipe that follows will add new vitality to your soil. I use deodorized Barnyard Manure that comes bagged and ready to add to the garden for my smaller garden plots. This aged poop has a mixture of mature manure, it doesn’t smell, and it isn’t slimy. This year, my gardens received a generous dose of 50% Watters Barnyard Manure and 50% Watters Premium Mulch. The mulch and manure additives ensure proper drainage, root growth and water retention in the gardens. Many mountain plants require calcium, magnesium, phosphorus and other minor elements, all of which should be added to your garden soil in January. Before turning the compost additives into the planting bed, add two sources of nutrition. The first is a gypsum layer known as calcium sulfate, the most significant calcium source for plants. The second is an organic plant food I created called 6-4-4-7 Fruit & Vegetable Food. It

also works well in flowerbeds to produce striking colors and fragrances! Soil pH creeps up during the growing season. This is a problem that results from poor water quality and must be corrected to keep plants in the ideal 6.5-7.5 pH range. When your garden pH rises above this optimal range, production stops, fruit drops, the plants yellow, wilt and finally drop their leaves. Granular “Soil Sulfur” turned into your garden soil to one shovel’s depth is the correction to wrong garden pH, and every mountain garden needs it. In summary, here is the formula of

soil amendments and additives to use this spring: Begin with a 2-inch layer of 50% Premium Mulch and 50% Watters Barnyard Manure. On top of this organic layer, sprinkle the recommended rates of gypsum, Fruit & Vegetable Food 6-4-4-7, and Soil Sulfur. Turn these to one shovel’s depth into your garden soil and you are ready to plant. Freshly turned soil is light and airy, so tread carefully on your amended garden soil, so it retains this texture.

Walk on predefined paths or use a wood plank to walk over the ground without compacting it unnecessarily. We should have at least two good winter storms before March 1, but if not, deeply water your garden soil two times before planting. This will reduce damage if too much manure was added or if it congregated unevenly into the ground. Exact additive amounts were not given in this column because those depend on your garden plot’s size. So, visit me at Watter Garden Center for precise quantities of each additive to purchase. Remember to bring your garden measurements. Until next issue, I’ll be helping locals prepare their garden soils here at Watters Garden Center. QCBN Ken Lain can be found throughout the week at Watters Garden Center, 1815 W. Iron Springs Rd in Prescott, or contacted through his web site at WattersGardenCenter.com or FB.com/ WattersGardenCenter.

Honoring the Spirit of Giving Exploring The Landings of I Prescott Valley By Debbie Maranville

was introduced to a small group of women by my friend, Brandi Jex. A fellow Prescottonian, dear friend and health professional, Brandi played a song by Jason Mraz called, “Wise Woman,” which featured the following lyrics: “She’s a real wise woman with so much love to give She gives so much ‘cause she stays in touch with what her truest nature is, Yeah, she’s a wise, wise woman, woman, woman She keeps my mind open, mind open, yeah She’s a wise, wise woman, woman, woman She keeps her heart open, heart open.” I can speak for myself and say that this year has been challenging, to say the least. Personally and professionally, the hurdles I have pushed through have opened my eyes to the power and celebration of giving. People who know me would say I give with my heart. I believe I have received that gift from my late grandmother, Betty Scardine, as well as my mother and father and God! The true spirit of giving is doing for others with no expectation of gain. It might be a gift you bought, one you made, or the gift of time or volunteering to benefit others. Giving means different things to different people and that’s how it should be. Giving is an emotion. Some giving practices that our company, Goods from the Garden, carry out are meals to those in need, sponsorships of culinary experiences to local organizations, a comfortable

Debbie and Richard Maranville were honored by the Prescott Chamber of Commerce with the Excellence in Philanthropy Business Award. Courtesy photo

venue at the Garden Event Center (located at the Prescott Gateway Mall), where local groups plan for making the greater Prescott community stronger. Time is another great practice. My husband, Richard Maranville, works with teams on the YMCA Board of Directors and Kind Defined. In October, Goods from the Garden was recognized for Excellence in Philanthropy in the Prescott Chamber of Commerce Business Awards. We were caught off guard and were honored in the most beautiful way. We do what we do! We are passionate about giving. I look forward to the spirit of giving, which I put forward for the New Year. I will also give myself time to

recharge and keep my heart open to celebrate with family and friends. Food is thy medicine. May all your culinary experiences give you joy! QCBN

Debbie Maranville is the co-owner of Goods from the Garden and The Natural Healing Garden. She can be reached at 928-2373214/ goodsfromthegarden@gmail.com Contact Goods from the Garden, Catering and Events for recipes and ideas. We are here to support your catering needs. We have great resources to assist you. We are located at the Prescott Gateway Mall. 3250 Gateway Blvd. #516 Prescott, AZ 86303 928-237-3214 goodsfromgarden@gmail.com or check out our Facebook page.

By Gail Hitt

hen people inquire about The Landings of Prescott Valley, we always ask how they heard of us. Many times, it is because our families in the area have watched The Landings being built. Here are some fun numbers that relate to our beautiful building: N 62,717 square feet N 34 air handlers circulating fresh air N 4.78 acres N 106 units N 125 residents when we are fully occupied N 375 meals served daily to those 125 residents N 75 approximate number of employees to care for those 125 residents N 4 courtyards N 18 rocking chairs on the courtyards N 3 fireplaces plus a fire pit

N 400 approximate number of lightbulbs But the most important number? No. 1: You. The Landings of Prescott Valley offers assisted living and secured assisted living with care tailored to you. Our pricing is all-inclusive. That means no add-on surprises in your monthly cost. Safety continues to be a priority for anyone visiting, so please call in advance to schedule a tour. We are accepting deposits! A deposit guarantees your choice of apartment with a view you love. Find out what makes The Landings of Prescott Valley the premier unique senior community offering comfort and luxury. QCBN Gail Hitt is the executive director of The Landings of Prescott Valley. She may be reached at 928-445-3669 or email at tlpv.adm@algsenior.com.

JANUARY 2021 // Quad Cities Business News

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Resolving to Be RAKtivists

elcome to “At Home With Tom & Sandy.” Happy New Year! And remember, it is never too late. Every day, people pass up opportunities to make a difference in our community. We can all do “something” and it doesn’t have to cost anything. So, start a daily habit of doing “something.” If you have the power to make someone happy – DO IT. Our world needs more happy! Tom and I thought our first column of 2021 would be about more happy, human kindness and resolutions. Settle in and thanks for reading “At Home with Tom & Sandy.” We appreciate your readership, comments and to the many new friends that we have met through our column, thanks for your support. SANDY: Tom, it is that time of year again – the new year – time for those resolutions. Some resolutions are hard to stay the course, like those diets and the exercise. TOM: I am so bad about doing those personal mixtures of resolutions, but for business, you bet I have made resolutions. SANDY: Well…continue, Tom. TOM: OK, there are two major issues that I resolve to continue to address, along with other community partners, and one is continuing to make a real push locally to broaden the opportunities for our young gen-

eration of men and women to join the trades as a career. SANDY: Tom, I like that one and as you know, YCCA developed a Bootcamp for young adults. We have held two Bootcamps, and what a fabulous way to teach the trades to our younger generation. COVID-19 put the kibosh on our third Bootcamp; however, we will plan for another as soon as we can. TOM: I am really looking forward to helping those efforts. The struggle for qualified tradesmen is not going away. I firmly believe this is a worthwhile resolution. I was so honored to be able to share my knowledge on blueprint reading and construction math with the young adults and I am excited about my continued classroom teaching when you are ready, Sandy. SANDY: What is the second resolution you are so passionate about? TOM: The same resolution I am sure you have, Sandy, and that is to our homeowners, using venues such as this newspaper column, radio shows and printed information to help keep them apprised of new information and maintenance schedules, and continue to be an effective resource for them. It is important to share all the new products on the market, new design trends, and general cool stuff that is out there and coming out there and of course being a resource should they

// Everybody has the potential to change the world and I believe everyone wants to seize that potential. These people are called RAKtivists. RAKtivists are the heroes of our world. They live and breathe kindness, sharing knowledge and leading by example. A RAKtivist leaves a trail of warm-and-fuzzy feelings in their wake. So, you say, “WHAT IS A RAKTIVIST?” RAKtivist is short for “Random Acts of Kindness activist.” RAKtivists are everywhere. RAKtivist: anyone who believes kindness can change the world, who reminds everyone around them how much love there is. Let’s all be RAKtivists. //

need a referral and/or have challenges with unlicensed entities. What about you? What about YCCA? Has the board jumped on the resolution bandwagon? Your turn, Ms. Sandy! SANDY: As an organization and partner in the community, we have resolved to continue to promote our organization and share with the community the importance of using local licensed contractors. YCCA and our board have also resolved that we will continue to give back to the community through our membership. There are many good causes that matter and YCCA will continue to give, mentor and volunteer to try to make our community a better place. TOM: How about those resolutions that homeowners can follow all year long, like resolve to hire licensed contractors, resolve to hire local contractors? SANDY: Right on, Tom, and I can add to that list: Resolve to verify insurance, resolve to get estimates in writing - nothing verbal, resolve to turn the estimate into a signed executed contract and always resolve to put changes in writing. These resolutions are non-fattening, easy to stick to, healthy for your remodeling projects and headache-free. Tom, in the introduction of our column we talked about “Happy.” I love to SMILE at everyone. It may be the only smile they get all day and, gosh, it makes me feel good and the smiles I receive in return are amazing. What about your input on “Happy” for our readers? TOM: I always like to hold a door open for the person coming in or going out, young or old, male or female, it is the polite thing to do. Yep, kindness. Now more than ever, people need to honestly think about what it means to be kind. Not because the world is in any more of a state of chaos than it ever has been, but because our world lends itself less and less to kindness. The automatic sliding door has eliminated a common act of kindness people do every day, which is holding the door for someone. There are many instances that still require people to act on their sense of kindness and hold doors open, but the automatic door has diminished those acts. SANDY: I think it is very import-

ant nowadays to give affirmation – praise someone about a quality that they have that you really appreciate. Their face just lights up. That is Happy! I also love helping someone. When I see an elderly person struggling with their belongings or even groceries, I offer to help carry them and have even put bags into their car. I love the sweet golden-year citizens. TOM: Another Happy for me is when I stop for cars backing out of parking spaces. With our narrow streets in Prescott, I am always watching for the back-up lights and stop to let the car pull out. The waves I get from the drivers are great! I am back into driving again. I will continue to resolve to let another driver into my lane when I see a turn signal on. It takes a nanosecond to slow down and let the driver into your lane. SANDY: I say the ripple effect starts with one – one person to be a spark of kindness. We can all be that ONE person. TOM: Everybody has the potential to change the world and I believe everyone wants to seize that potential. These people are called RAKtivists. RAKtivists are the heroes of our world. They live and breathe kindness, sharing knowledge and leading by example. A RAKtivist leaves a trail of warm-and-fuzzy feelings in their wake. So you say, “WHAT IS A RAKTIVIST?” RAKtivist is short for “Random Acts of Kindness activist.” RAKtivists are everywhere. RAKtivist: anyone who believes kindness can change the world, who reminds everyone around them how much love there is. Let’s all be RAKtivists. SANDY: What I see happening is that when people are not kind, they are labeled as rude. Rudeness is becoming easier to recognize than kindness, such as not stopping to let the car pull out of the parking space, not letting the driver into your lane, not holding the door open, not saying “please” or “thank you” or the people who not only just talk on the phone in a public place, but shout into a conversation. Without kindness there is rudeness. Kindness is simply when a person isn’t rude, and to avoid rude-

ness is to simply be kind. Kindness is stepping away from the self-centered oblivion so often promoted in modern culture and appreciating the people around you, even if it is someone just a few steps short of catching the door. So, the only New Year’s resolution we should all care about for 2021 is keeping kindness on the mind and following our resolutions to be better people, better company owners and better community partners. TOM: I got it, Sandy, and I agree with you – everyone go make a change. SANDY: Nearly 100 years ago, aviator Amelia Earhart observed, “A single act of kindness throws out roots in all directions, and the roots spring up and make new trees.” From Tom and Sandy – Happy New Year! These resolutions, happiness expressions and widespread kindness makes our community feel happier. We crave the sweetness that kindness brings to life. In 2021, clear your schedule for kindness. Small, intentional acts of kindness can change the world. Thanks for stopping in “At Home with Tom and Sandy.” You’re in good company and we love sharing educational, fun and important information with you. See you next month. QCBN Tom Reilly, Architect, Contractor, Renovations 928-445-8506 renovationsaz.com Sandy Griffis, Executive Director, Yavapai County Contractors Association, 928-7780040 Remember to tune in to YCCA’s Hammer Time every Saturday and Sunday morning 7 a.m. on KQNA 1130 AM/99.9 FM/95.5 FM or the web kqna.com. Listen to Sandy and Mike talk about the construction industry and meet your local community partners. Hammer Time is a great way to start your weekend.

Quad Cities Business News // JANUARY 2021

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RESILIENCY continued from page 14

nothing but the evening’s crisis. In a room full of news reporters, no one argued, no one challenged. Everyone got to work. West stood by, ready to go on the air at any moment. For the next three-and-a-half hours, stunned, worried, stressed professionals did their jobs. In total, four co-workers were held in the studio; two were released by Gwin early in the evening. All the while, Close talked with the gunman; Villa remained silent and motionless. There was speculation that perhaps Gwin was high on drugs. The 28-year-old’s eyes and focus seemed to shift at times. He was nervous and sweating as his thumb held the hammer of the gun. But Close, who was in contact with a police negotiator in the control room, pretended not to notice. He called his captor “Joe” and talked to him as if he were a guest. He asked the young man about his high school experience and told him he looked like an athlete. Later, we learned Gwin was mentally ill. Legally, it was determined that he was insane. “Bill allowed Joseph to be seen. He gave him his moment of fame and that made him feel important,” said West. “He kept calm, treated this mentally ill man with respect and gained his trust.” Through the evening, Close engaged Gwin nonstop and learned that he wanted a statement read live

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on the air. Close negotiated a deal. He would read the statement in exchange for the gun. At about 9 p.m., station owner Homer Lane made the decision to break into the popular television program “Falcon Crest” and Anchorman Bill Close, in his trusted news voice, read from the pages that Gwin handed him in a “Special Broadcast.” The rambling 20-minute-or-so manifesto warned of a world war and identified country western singers like Johnny Cash and Tanya Tucker as also aware of what was yet to come. Gwin watched the broadcast on his monitor to make sure he wasn’t being tricked. Close held up his end of the bargain and so did Gwin, who surrendered his weapon. Again, remaining calm, Close casually, yet deliberately, slid the handgun across the news desk away from Gwin, as if he were brushing paperclips out of the way. Close stood up and shook hands with his captor. That’s when officers entered the studio. With a protective hand on Gwin’s shoulder, Close directed the police to put down their guns. By all accounts there were many acts of resiliency that night. “I just praise Bill Close to this day,” said West. “That was one of the greatest things he ever did. He saved people’s lives. He was a hero.” Drew’s account continues like this:

Looking back, there is one thing I remember most of all. Obviously, this was a huge story in Phoenix, and other Phoenix TV stations, radio stations, newspapers and even some national media arrived quickly out in front of our station waiting for word on what was going on inside. I will never forget what happened next. As the situation dragged on, the KOOL-TV station management agreed to let the media into the building that housed our newsroom so they didn’t have to stand outside. And not only did they let the media in, many of them were our own competition, but the KOOL management team also ordered pizzas for them. That’s right! Not only were the other media allowed inside, they were also treated to dinner and drinks. In addition, KOOL-TV brought in an extra TV monitor so the media could watch live what was happening. I can’t understate how incredible that is. In our business, getting the story first, beating your competition was a daily obsession. Yet, here, before my eyes, we were not only cooperating with the rest of the media, we were, in fact, facilitating their efforts, making it easier for them to cover the story! That sticks with me today, how we helped our competition cover this most difficult situation. Also memorable, as the story dragged on and on, no one panicked. No one ever yelled, there was no run-

ning, no sense that one of the nation’s biggest stories was happening in our own house. I saw everyone being civil to each other. I will never forget that part, how such an immense tragedy, such a huge emergency, was taking place right before our eyes, yet everyone seemed under control. And most important of all, I remember how Bill Close’s calm response probably saved lives that night. As a young assistant producer writing news stories about events other than what I could see on monitors above my desk, I was struck by how quiet, focused and caring everyone was in the newsroom. When I returned to work on Monday morning, there were locks on all doors leading outside and bars on the windows. People escorted each other to their cars, a few parking lots away. An awareness settled in about who was in the building or even lingering nearby. Phoenix, we had to face, had changed, seemingly overnight. It was indeed a big city with big city threats. A television station with workers running back and forth across an alley and flying in and out of unlocked doors would be a thing of the past. What didn’t change were traits of resiliency that show up like heroes in difficult times. Resilient people:

N Maintain a sense of control. N Remain calm. N Are situationally aware. N Focus on problem-solving. N Identify as survivors, not as victims. N Treat others kindly. N Look for the win-win. N Cooperate and step into their role. N Express empathy, soften even, to gain an understanding of others. COVID-19 is testing our resiliency today. It could well be considered our gunman holding us hostage, threatening to cause harm and calling the shots. We all have a role to play to keep ourselves and others safe. How well we practice and demonstrate resilience will be remembered by today’s young people who will tell their grandchildren what resilience looks like and how heroes behave in a crisis. QCBN

Bonnie Stevens is a public relations consultant. She can be reached at bonnie.stevens@ gmail.com.

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REAL ESTATE continued from page 1

other safety guidelines, realtors have adapted by using more technological support and providing virtual open houses and 3D walk-through tours. Even so, prices continue to rise and double-digit annual growth continues month over month in both list and sale prices. Those who remember the real estate frenzy of 2006 may well be wincing in anticipation of another bursting bubble, which nose-dived Arizona’s and the nation’s housing and construction market in 2008 and brought on The Great Recession. “The difference is that there are safety measures in place now that weren’t around then regarding lending,” said Nelson. “People are not over-extending themselves. They are not allowed to. In the early 2000s, everybody could get a loan. Things are different now. We will probably see some type of market adjustment in the coming years, such as the slowing down of rising housing costs, but not the extreme drop we experienced a decade ago.” Meanwhile, all indicators show interest rates will stay low. “In the past year, they have fluctuated around 2.7% and 2.8%, the lowest we’ve seen since 1971,” he said. “We might see a slight increase toward the middle of 2021, but they will probably stay around 3%.”

ARIZONA REMAINS A ‘BARGAIN’ Although real estate prices have risen overall, Nelson says Arizona is still a

great place to buy. “We’re seeing huge activity in Prescott, with a lot of Victorians and bungalows. Also in Flagstaff, Sedona and through the Verde Valley into Camp Verde and Cottonwood,” said Nelson. “There is something for everyone – from condos to townhomes to single-family homes – sometimes you have to go outside city limits to find it.” Emerging markets to watch, he says, are rural towns like Williams and Kingman and the surrounding areas with available private land. “People complain about the cost of housing in the Prescott and Flagstaff areas and other rural markets, but Arizona across the board is a bargain. When you look around, homes in New Mexico and Utah are higher. Colorado is ridiculously higher and of course, so is California.” Nelson adds into the equation the quality-of-life benefits that mountain and rural communities offer with open space and nearby forests, which make Arizona attractive. He’s noticed the increase in outdoor recreation on the trails through the pandemic and understands that desire to be close to nature, which has kept him in Northern Arizona. “Prescott and Flagstaff have a very outdoorsy personality. People here enjoy outdoor activities like hiking, mountain biking, kayaking, stand up paddle and skiing. These are the

reasons we felt we could raise a family in this environment after exploring other communities across the West,” said Nelson, who grew up in Flagstaff. He and his wife, Tammy, the principal at Mount Elden Middle School, have raised two daughters there. “We wanted our children to grow up enjoying the outdoors like we did.” Nelson says a lifetime of outdoor recreation activities has kept him in better shape now than he was 15 years ago. “We do 17-mile day hikes with backpacks,” he said. His hope is to complete the entire 800-mile Arizona Trail in the next two years. His brother, John, was involved in the trail’s development around Flagstaff and Mormon Lake in the 1990s. “We have 365 miles in and have another 450 to go.”

GIVING RURAL COMMUNITIES A VOICE

In his new role as president-elect of the Arizona Association of Realtors, Nelson believes he can better represent the concerns of rural area realtors. “Typically, Northern Arizona realtors are very well trained, but they might feel like they don’t have a voice at the table in statewide and national discussions. The rules and regulations differ for rural counties and larger cities. Rural realtors have to be good at selling land and dealing with septic systems, private water companies and wells, which is not usually the case in more

COVID continued from page 1

Healthcare Chief Quality Officer Dr. John Mougin said the Moderna vaccine is a messenger RNA vaccine. “It’s not actually virus. It is a vaccine that induces cells in your body to produce a protein called the spike protein. Your body then recognizes the spike protein as something that’s not supposed to be there and creates an immune reaction against that. Then, if you are exposed to the virus in the future, your body will recognize that quickly as being something it needs to get rid of, and that creates the immunity.” Yavapai County Community Health Services spokesperson Terri Farneti said she expected to receive another delivery of the vaccine before the end of 2020, with pharmacies like Walgreens and CVS able to begin vaccinating the general public soon. Health officials say the Moderna vaccine is easier to store and has a longer shelf life than the Pfizer vaccine. Both require two doses that need to be administered about a month apart to ensure full vaccination. The Arizona Department of Health will be informed each week of how many doses to expect. It will allot those, by county, based on the percentage of residents in a priority group. Distribution information will be reported back to the Centers for Disease Control and Prevention (CDC). At YRMC, all elective, or non-urgent, inpatient and outpatient procedures have been put on hold

Flagstaff Medical Center Critical Care Nurse Stacey Payne, R.N., gives a thumbsup upon receiving her first dose of the Moderna COVID-19 vaccine on Dec. 22. Administering the shot is Emilie Bowers, N.P., of the Northern Arizona Healthcare Infectious Disease Department. Courtesy photo by Nico Barraza

since Dec. 21, because of the rising COVID-19 hospitalizations. “This was a difficult decision, but one that is necessary due to high COVID-19 admission rates at our hospitals,” said YRMC Chief Operating Officer Keith Nichols. “By pausing outpatient and inpatient hospital procedures, we manage bed capacity and staffing levels to care for the high patient volumes we are experiencing.” Despite the busy hospitals, Boush said he doesn’t want to discourage anyone with COVID-19 symptoms

to seek medical treatment. “Dignity Health, Yavapai Regional Medical Center is well-prepared to care for patients during the COVID-19 pandemic,” he said. “Anyone in need of care, especially emergency care, should not hesitate to seek the care they need.” Meantime, health officials stress the continued importance of hand washing, masks and social distancing. QCBN

Gary Nelson is looking forward to representing rural area realtors as the 2021 president-elect of the Arizona Association of Realtors. Photo by V. Ronnie Tierney, Fresh Focuses Photography

urban areas.” Nelson looks forward to being able to travel again, as more people become vaccinated, in order to promote professional real estate standards and ethics. “The biggest part of our code of ethics, which started in 1913, involves fair housing laws and rules. Realtors hold themselves to a higher standard than federal and local fair housing laws. On a state and national level, we’re proba-

bly one of the most powerful lobbying entities. We advocate for private property rights and fair housing and also included in that is housing opportunity and lending opportunity.” QCBN An Arizona realtor since 1994, Nelson can be reached at gary@garynelsongroup.com.

OFFICE SPACE continued from page 6

fallout. “Some businesses won’t survive and some workers will continue working from home. We can expect there will be a number of foreclosures on commercial office buildings. But, I believe, as social animals, people won’t want to stay in their houses forever and will miss the business environment. That said, I predict we’ll experience office space inertia until spring 2021. Substantial recovery may not be until 2022 or 2023.” However, Sederstrom says, if you like your building, it’s a good time to renew a lease because you may be able to reduce your rent. “The lease rate commonly increases every year. But, in times when the market shifts, you may want to consider giving your landlord a proposal to renew early for the same or a discounted rate. This will save the landlord money that he’d have to spend to find a new tenant and prevent the space from being

vacant for a period of time.” Without a crystal ball, Sederstrom suggests tenants move forward optimistically and cautiously, aware of the sustainability of their office environment, with a firm understanding of their lease agreements, relationships and opportunities. QCBN Bo Sederstrom is senior vice president at Citywide Commercial Real Estate and a 30-year commercial real estate professional who has been involved in transactions ranging from 1,000 to 200,000 square feet, most recently including negotiations for an almost $50 million life science lease. He believes that to properly represent a tenant or landlord, you need to understand what motivates both. Sederstrom is past chair of the Recovery Empowerment Network board of directors and a member of CORE real estate network. He can be reached at bo@ citywidecre.com or 602-330-1917.

CCC&Y continued from page 29

organization to bring trauma awareness training to more schools. She also suggests, “When you see children, smile. Compliment them. Ask how they’re doing. It’s simple. Wouldn’t you like someone to smile at you and say, ‘Hey, you’re doing a great job!’” Watahomigie imagines future communities in which the effects of childhood trauma are clearly understood, the impact of inequitable experience is acknowledged and people are aligned toward creating access to assets and protective factors that support positive life outcomes. CCC&Y is offering a free live training to the public at 10 a.m. on Wednesday, Jan. 27. “This training will explore the roadmap to creating change at the community and system level by using the findings of both leadership research and today’s thought leaders,” she said. To register or learn more, visit coconinokids.org. Webinars can be found under the prevention tab. QCBN

Quad Cities Business News // JANUARY 2021

quadcitiesbusinessnews.com

NO ACT OF

KINDNESS NO MATTER HOW SMALL

IS EVER WASTED - AESOP

WE’VE MADE IT TO 2021! The month of January is dedicated to random acts of kindness. To show our appreciation and thankfulness to our wonderful players, you may be presented with a random act of kindness from anyone of our staff.

January 2021

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Coffee Roasting, Brewing in Dewey

How to Build Resilient Communities

Year