INSIDE THE APRIL 2025 ISSUE:
Exploring Luxury Living for Seniors p. 3
Using Technology to Make the Shoe Fit p. 4
Unique Stores Open at Pine Ridge Marketplace p. 12
Exploring Luxury Living for Seniors p. 3
Using Technology to Make the Shoe Fit p. 4
Unique Stores Open at Pine Ridge Marketplace p. 12
By Stan Bindell, QCBN
Dignity Health Yavapai Regional Medical Center (YRMC) East Campus marked a major milestone on March 4 with the unveiling of a new 10-bed, state-of-the-art Intensive Care Unit (ICU). Community leaders and hospital officials gathered for a ribbon-cutting ceremony to celebrate the expansion, which aims
to enhance critical care services for the growing region.
“This is critical to increase the capacity from 72 to 82 ICU beds,” said YRMC President and CEO Dr. Anthony Torres. “As our community continues to grow, so does the need for ICU treatment.”
Torres noted that the addition will allow YRMC to repurpose existing ICU space for medical, surgical and
telemetry inpatient care. He highlighted the expansion as a testament to the hospital’s commitment to high-quality health care.
“This is another example of providing care where it is needed,” he said. “It gives us the opportunity to treat more patients and provide healing to families.”
Prescott Valley Mayor Kell Palguta, members of the Prescott Valley Town
Riata Ranch Cowboy Girls to Showcase Rodeo TrickRiding p. 16
Mural Artist Honors U.S. Military in a Big Way p. 19
Businesses Apply Sustainable Practices from Green Boot Camp p. 22
Council and representatives from the Prescott Valley Chamber of Commerce joined hospital officials for the ceremony. Torres credited the community’s ongoing support for making the expansion possible and expressed his desire to strengthen partnerships with local leaders for future projects.
“This is a perfect example of working with community leaders,” he said. “This is a huge step forward and an
Continued on page 38
By Stan Bindell, QCBN
When Arizona Secretary of State Adrian Fontes visits communities across the state, most people expect him to talk about elections. But during a stop at the Prescott Valley Chamber of Commerce on March 5, Fontes also highlighted another key responsibility of his office: business services.
Speaking as part of his “On the Road” initiative, Fontes emphasized the role his office plays in streamlining business operations in Arizona. He noted that while elections often grab headlines, business services are critical to the state’s economy.
The Secretary of State’s office oversees trademarks, out-of-state investments and notary public regulations. It also manages Business One Stop, an online resource designed to help entrepreneurs navigate the requirements of starting and maintaining a business in Arizona.
“It took one investor seven months to invest $66 million [because of regulations]. If someone wants to invest, we want to make it happen as soon as possible and as efficiently as possible,” Fontes said.
One of the most basic but significant improvements under his leadership, he added, has been reducing the number of unanswered phone calls. “Before I took office, 700 calls were being lost a week by the Secretary of State’s office,” he said. “We have cut that number down to a dozen.”
The Business Services Division operates with a staff of 12, based in Phoenix and Tucson. The team is digitizing records to make processes more efficient, and Fontes said they are continuously working to improve accessibility.
He also said he wants to make sure reservations have better access to business services, especially notary publics. “The reservations lack notaries, so we want to make it easier for people to become
By Stan Bindell, QCBN
Alta Vista Senior Living has spent 14 years establishing itself as a premier independent, assisted living and memory care luxury retirement community, offering highend amenities and fostering a strong sense of belonging among its residents.
The 139-unit facility, which remains at full capacity, provides a wide-range of services designed to foster a safe, engaging and comfortable experience for residents who appreciate a hospitality-centered lifestyle.
Upon entering, visitors are greeted with concierge service and a grand staircase leading to the Bonita Vista Dining Room with sweeping views of Thumb Butte. Here, residents enjoy chef-prepared dishes and diverse menus with daily specials, including options like lobster, filet and shrimp. A hosted happy hour is offered nightly.
Additional amenities include a fitness center, library, salon, barbershop, movie theater, social spaces for community engagement and a private, enclosed dog park. Plus, there’s a washer and dryer in every apartment.
“Our staff has a huge passion for what we do because they understand that people are making the biggest decision about the latter part of their lives by coming here,” said Regional Marketing Director Shannon Vialpando, who has been with Alta Vista since its inception.
The staff of 62 employees plays a critical role in creating a welcoming atmosphere, particu larly for seniors who may not have local family support. “We have seen a lot of people struggle physically because they are caregivers for their spouses,” Vialpando said. “A lot of them have no kids or their kids live out of state. That’s why we’ve become a family.”
Socialization is a cornerstone of life at Alta Vista. The facility organizes a variety of recre ational activities, concerts and outings while also providing essential services, including transportation to local businesses and medical appointments.
Socialization is a cornerstone of life at Alta Vista. The facility organizes a variety of recreational activities, concerts and outings while also providing essential services, including transportation to local businesses and medical appointments.
As a result of its high standard for excel lence, Alta Vista has consistently earned top ratings, winning awards for six consecutive years. The facility prioritizes quality and ethics, which Vialpando said has contributed to its strong reputation.
“Our quality is important because families are sharing their loved ones with us,” she said. “We want to make sure that we are doing it right for everybody.”
Residents range in age from 62 to 103, with all facilities designed to meet ADA accessibility standards.
Alta Vista also prioritizes community involvement, supporting local nonprofits and adopting a local school to give back to the area.
For more information, visit avprc.com or call 928-3797369.
By Stan Bindell, QCBN
Fleet Feet, nestled in the heart of downtown Prescott on Cortez Street, is more than just a shoe store. It’s a game-changer for those looking to walk, run or hike without pain. With state-of-the-art technology and a commitment to personalized service, Fleet Feet ensures that every customer leaves with the right fit for their feet –and their lifestyle.
Owner Bill Preston and his highly trained staff greet customers with a hands-on approach, beginning with a one-on-one consultation about footwear needs. From there, the experience becomes high-tech, featuring a 3D foot scan and pressure plate analysis that evaluates foot shape, arch height and gait. This data-driven approach ensures that every customer finds the ideal shoe.
“The best shoe is a properly fitting shoe,” Preston said.
Fleet Feet was originally founded in 1976 in Sacramento, before moving its headquarters to South Carolina. For Preston, his journey to owning a Fleet Feet store was anything but conventional. While working as a global security officer, he participated in a race where he met Fleet Feet owner Chris Minkels. That encounter inspired him to shift careers and focus on something that could directly impact people’s well-being.
“The right fitting shoe helps you move again and walk pain-free,” Preston said. “It’s not the brand of the shoe that matters; it’s the right fit.”
Preston has seen firsthand how a well-fitted shoe can alleviate foot and back pain, which is why medical professionals frequently refer patients to Fleet Feet. His approach goes beyond selling shoes – he and his staff educate customers, ensuring they understand how proper footwear can enhance their quality of life.
A STORE WITH A COMMUNITY FOCUS
Fleet Feet is not just about footwear; it’s about fostering a community of runners, hikers and walkers. The store offers a unique 30-day guarantee: while most stores prohibit returns after shoes have been worn outside, Fleet Feet encourages customers to test their shoes in real-world conditions.
Beyond shoes, Fleet Feet carries socks, insoles, apparel, nutrition bars, hydration packets and headlamps for outdoor enthusiasts. And the store is quickly making its mark in Prescott’s running community. Local artist and runner Chris Hawthorne even created a mural for the store, placed prominently above the cash register.
Since opening on Feb. 13, Fleet Feet has been embraced by the community, with support from the Prescott Chamber of Commerce and Yavapai Trails. As passionate marathon runners, Preston and his girlfriend, Day Cena, were drawn to Prescott for its scenic trails, friendly atmosphere and welcoming spirit.
“We’ve made a lot of friends because Prescott is so welcoming,” Cena said.
Fleet Feet’s impact extends beyond retail. Preston and Cena plan to sponsor races and eventually host running seminars to educate the community on proper footwear and training techniques.
Preston said the pricing of brand-name footwear at Fleet Feet is the same as other stores, since vendors set the prices. However, what sets Fleet Feet apart is the high-tech fitting service, offered at no additional charge.
He says the best part of his job is the impact he has on people’s lives and being in Prescott around people and products that he loves. “People come in hopeless and come back saying they are no longer in pain and have improved their pace.”
With a growing demand for quality footwear and expert fitting, Fleet Feet expects to expand its staff beyond its current six employees. QCBN
For more information, call 928-247-6736.
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Aspine surgeon at Northern Arizona Orthopaedics (NAO) is now offering a groundbreaking procedure that could revolutionize the way spinal stenosis surgeries are performed.
Orthopedic Spine Surgeon Dr. Fady Hijji recently completed his third dual portal endoscopic spine surgery, a revolutionary procedure that targets and decompresses the nerves in the spinal canal through two microscopic incisions. This new and innovative surgery is only offered by a handful of specialized medical centers across the country, including Northern Arizona Orthopaedics.
“I’m excited to bring this technology to the people of Northern Arizona and it is my hope that more patients will explore this option as a path to better spine health,” said Dr. Hijji.
With this type of procedure, Hijji uses an endoscopic camera, a thin and flexible medical device with a camera and light, which navigates into the spinal cavity. This provides enhanced visualization, allowing for the effective decompression of the spinal nerves and/or spinal cord.
Traditional surgery for compressed spines typically requires larger incisions, which can
lead to muscle trauma and prolonged recovery times. The dual-portal endoscopic approach significantly reduces post-operative pain, helping to speed up recovery, allowing patients to return to their daily lives at a quicker rate. By using a low-impact approach, patients can achieve nerve decompression without the discomfort and lengthy recovery typically associated with traditional spine surgeries.
Hijji is enthusiastic about the benefits this procedure can bring to enhance the overall patient experience. “Endoscopic spine surgery has the possibility to change the game for patients. The potential benefits are less pain, a faster recovery time and fewer complications.” QCBN
Northern Arizona Orthopaedics is one of the largest orthopedic practices in the region, with clinic locations in Flagstaff, Prescott Valley and the White Mountains/Lakeside. NAO prides itself in providing care for all musculoskeletal needs and has surgeons specializing in multiple sub-specialties of bone and joint care, including spine. In addition, NAO has been part of the Northern Arizona community for more than 50 years. For more information, visit https:// northazortho.com/.
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Therapist Becky Whetstone offers a no-nonsense guide for dealing with childhood trauma, personality disorders, marital felonies
By Bonnie Stevens, QCBN
After struggling through her own painful divorce, Becky Whetstone wondered, “Why couldn’t a marriage therapist help us?” Motivated to understand the underlying causes of marital distress and help others manage themselves and their relationship through challenging times, she took a deep dive into marital research and the challenges that tear a relationship apart.
“I found a treasure trove,” she said. “I found so much information on marriage crisis and it just drove me crazy that this information is buried away in books and [I wondered], ‘Why isn’t it common knowledge for marriage therapists?’”
Dr. Whetstone began that journey 30 years ago. Today, she is known as “America’s Marriage Crisis Counselor” and has created a way to help couples from the moment the crisis begins through the entire process until final decisions are made. From there, she helps them implement those decisions and oversees the process to ensure that they are practicing “the healthiest possible decision-making and behaviors so their family can be successful all the way through it and beyond,” and that the children, especially, don’t become “collateral damage.”
Her groundbreaking new book, “I (Think) I Want Out: What to Do When One of You Wants to End Your Marriage,” is a guide designed to help couples hit the pause button; understand the stages of marital deterioration; diagnose the severity of the marriage crisis; and learn how the nervous system impacts the way people feel and act.
“A marriage crisis begins when one spouse makes a pronouncement that they are unhappy in the marriage and are thinking of, or wanting, separation or divorce,” she writes. “Within thirty seconds, with just a few words, everything will change for the two, and life will never be the same.”
Dr. Whetstone acknowledges the chaos and ugliness of a marriage in crisis – noting there’s often anger, hurt, confusion, resentment, feelings of abandonment – one person may be demanding divorce while the other is fighting to keep the union together. And often, couples trying to manage this painful time don’t know where to begin and lack agreements about spending, living arrangements, seeing other people and parenting – with no timeline about what should happen next.
She says our culture around marital crisis and the secretiveness of the process needs to change. “Individuals need to feel safe to discuss with their spouse what they are thinking and feeling, even if it will be unwelcome news. This is the fundamental ingredient that must be present in every marriage that hopes to be healthy, and I can tell you that 100% of the couples who come to my office for marriage counseling are not doing this.”
Whetstone says when our nervous systems are triggered, emotional immaturity is the common reaction, stemming from childhood trauma. After working with thousands of clients, she writes, “I have never met anyone who doesn’t have childhood developmental trauma.”
She defines childhood trauma as “anything that happened in childhood that was less than nurturing – not getting invited to the birthday party or thinking that the little girl over there doesn’t like you or not being good in school – all these things are traumatizing to a child.”
In adulthood, she explains that childhood wounds reveal themselves in how we speak to each other and how we deal with issues in interpersonal relationships, particularly with a spouse, when we feel threatened. “It’s the emotional immaturity that comes from having been traumatized in childhood that we carry into adulthood and just destroys our relationships,” she said. “Having a good relationship is a learned skill.”
She also emphasizes that it’s our responsibility to take care of ourselves and know how to calm our own nervous system. “Learning to nurture yourself is one of the best medicines available.”
“I (Think) I Want Out: What to Do When One of You Wants to End Your Marriage” is available on Amazon in paperback, Kindle and Audiobook. Hear from Dr. Becky Whetstone on Zonie Living at starworldwidenetworks. com/shows/bonnie-stevens. Courtesy photo
With 600,000 American divorces annually, Whetstone cites statistics that reveal 20% of people will experience some sort of mental disorder during the year, while 10% of people have mood disorders like depression, anxiety or bipolar disorder, which she says are treatable and fixable.
“If you do have a mood disorder and you’re not having it treated, your spouse is going to be unhappy. Getting on medications and getting psychotherapy are the most effective ways of treating those and there’s no excuse for languishing in it and letting it affect your entire family.”
Marriages that struggle, she says, have a high proportion of people with personality disorders, such as antisocial personality disorder, narcissism, borderline personality disorder
and obsessive-compulsive disorder. “If you have a personality disorder, it will always exist and is not fixable. You can manage it if you try real hard, however, one of the biggest problems with a personality disorder is that those people believe there is nothing wrong with them.”
She discusses what she calls the three marital felonies: adultery, abuse and addiction. “I see all of those a lot in my work. Marriages have real problems, but 75% of marriages survive infidelity.”
Individuals with an addiction will most likely have to seek help to recover, like a 12-step program and counseling, she says. And abuse in a marriage should be taken “extremely seriously.”
“The odds of a person that is abusive changing are so miniscule, that you could almost say, they won’t change. And, it’s because most people who are abusive have a personality disorder and those people don’t change. They don’t accept responsibility and they are exceedingly immature, controlling usually. I tell a lot of people you really need to think long and hard about whether you want to stay with somebody who abuses you, that’s not going to change. They may verbally abuse you, emotionally abuse you, shove you or whatever, or maybe they never laid a hand on you, but we know that a person who emotionally or verbally abuses you, they are absolutely capable of physically abusing you, even killing you.”
Whetstone says being a good spouse
is about making time for the marriage and knowing what makes your spouse feel loved.
“Don’t waste your time doing the things that don’t make them feel loved by you. Do the things that do make them feel loved and it keeps their heart singing for you, it keeps the fire stoked. But if you just get busy with your career, your kids and your chores and you don’t tend to your marriage, it will absolutely begin to die and it will go from, let’s say, the summer, where it’s all warm, to the wintertime, where it’s cold and distant.”
Despite all the difficulties that can occur in a marriage, she says 70% of those in crisis survive. “I have found that couples need to be able to tell themselves, ‘I did everything I could to save my marriage,’ before they opt for divorce. This process gives them that peace of mind that they did everything they could, whether they reconcile, separate or divorce.”
“I (Think) I Want Out: What to Do When One of You Wants to End Your Marriage” provides worksheets and the Managed Separation agreement template, which Dr. Whetstone created. It is available on Amazon in paperback, Kindle and Audiobook. QCBN
For more insight from marriage and family therapist Dr. Becky Whetstone, watch Zonie Living and hear from America’s Marriage Crisis Counselor in person at starworldwidenetworks.com/shows/bonnie-stevens.
BY STAN BINDELL, QCBN
Hopi Tribal Councilmember Cliff Balenquah says the Hopi Tribe has a lot of potential for economic development, but it has to overcome obstacles to reach that goal.
Balenquah, who has served on the council on and off for the past 12 years, said the recent purchase of a hotel in Clarkdale was a positive step forward. He said other economic development opportunities include developing land between Flagstaff and Winslow just off I-40, which the tribe owns, and maybe purchasing Hank’s Trading Post, which closed recently, located between Flagstaff and Cameron off of Highway 89.
“If we play that right, we can make some money,” he said.
Balenquah praised the tribe’s recent hiring of Jamie Kootswatewa as the chief administrator.
“Jamie has a full understanding of what the priorities are and that we have to spend money to get money,” he continued. “Jamie can get things moving, but he needs the support of
the Hopi Tribal Council.”
Balenquah said the tribe needs to decide what the right type of development would be along the I-40 corridor. He said Hopi is studying the possibility of opening a casino; a few years back, Hopi voters rejected opening casinos, saying it went against their culture. The proposal would have to be brought back to Hopi voters to be approved.
Balenquah serves on the Hopi Tribal Council’s Investment Committee and Law and Order Committee. He was recently elected as a last-minute candidate when two other candidates dropped out because they took new jobs.
“I didn’t want the village to go without representation,” he said.
Balenquah said the proposed water rights settlement for Hopi and Navajo with the federal government, which would bring water from the Colorado River to both reservations, is crucial to economic development
Continued on page 38
BY BONNIE STEVENS, QCBN
Growth hurts. Remember those growing pains you had as a teenager when the ache reached deep into your bones? Imagine how former Houston Rockets center Yao Ming felt as a kid, inching his way up to 7’6” – Yaoouch! But I bet he would tell you, his growing pains paid off!
It does seem ironic, doesn’t it, when you strive all these years to get to a place where you can be “comfort-
able” and then you read a leadership book that encourages you to get out of that comfort zone because it’s good for you?
Growth is often scary. Organizational psychologist Dr. Alise Cortez says when we feel fear we ought to be paying attention because that fear is trying to tell us something. Fear is what our ancestors relied on to get our attention when a saber-toothed tiger was in the village.
But perhaps many of our fears today are less threatening and more likely showing us that whatever scares us may be an opportunity for growth. Entrepreneur, recording artist and author Jesse Itzler is known for being bold and taking risks. However, when he felt himself coasting, he decided he needed something to shake up his life. So, he hired a Navy SEAL to move into his home and train him, Rambo-style, for a month.
Growth is often scary. Organizational psychologist Dr. Alise Cortez says when we feel fear we ought to be paying attention because that fear is trying to tell us something. Fear is what our ancestors relied on to get our attention when a saber-toothed tiger was in the village. But perhaps many of our fears today are less threatening and more likely showing us that whatever scares us may be an opportunity for growth. //
“I hired him to break up my routine and shock my system. My life was drifting towards cruise control, and I wanted to get off of it,” he said.
Itzler was committed to becoming the most physically fit he’d ever been in his life. Now, Itzler was no newcomer to pushing himself. He’s run multiple marathons and even ultramathons. But even he would say, “Are you kidding me?” when his SEAL would call for 1,000 push-ups –men’s push-ups and with good form – in 24 hours.
However, after 27 grueling days, Itzler was finding that his body would respond to whatever he asked of it, even if it meant jumping into a frozen lake. “It’s when you dig deep is when you feel most alive,” he said.
And by Day 28, he was genuinely sad that his time with the SEAL was coming to an end.
ability to handle obstacles. I get comfortable being uncomfortable – and that’s real mental toughness,” he said. “Living With a SEAL: 31 Days Training With the Toughest Man on the Planet” is a great read for anyone who wonders what they are made of or needs some inspiration to take on a goal that seems way beyond their comfort zone.
It’s also a fantastic book for leadership quotes, like this one captured by Itzler. “If you can see yourself doing something, you can do it. If you can’t see yourself doing something, usually you can’t achieve it.” QCBN
Bonnie Stevens is the editor of QCBN. She is a career journalist and public relations consultant. She can be reached at bonnie.stevens@ gmail.com. //
“I learned that by constantly doing things that are hard and making myself uncomfortable, I improve my
Disclaimer: Bonnie Stevens does not encourage anyone to jump into a frozen lake.
By Stan Bindell, QCBN
Afresh wave of businesses has arrived at Pine Ridge Marketplace, drawing increased foot traffic and adding diversity to the shopping experience. Among the newcomers are Arctic Sweets, Wynn Witty Works, RCDC Market and Prescott Bodywork Center, each offering something unique to customers.
ARCTIC SWEETS: A TASTE OF THE WORLD IN EVERY BITE
Kaylee Hancock, owner of Arctic Sweets, named her store after its specialty: freeze-dried candy. But Arctic Sweets is no ordinary confectionery. While it stocks some traditional sweets, most of its inventory is imported from Asia. A dedicated section highlights the country of origin for its snacks, including Korea, Japan, Italy, Sweden and Germany.
Korean potato chips and Japanese Kit Kats are among the standout offerings, while white chocolate Ritz crackers have become customer favorites. For those craving American-made treats, Jersey Girl cheesecakes provide a delicious option.
Arctic Sweets also carries an assortment of unique toys, including 3D fidget creations made
by Hancock’s father, Mark Trimeloine. The store also stocks foreign-made LEGO sets, catering to collectors and kids alike.
Born and raised in Prescott, Hancock sought to introduce something different to Pine Ridge Marketplace. “I’m also excited about the other new stores that came in because anything that comes in helps bring in more customers,” she said. “We are starting to see more return customers.”
Most of Arctic Sweets’ customers are schoolage children, though parents have also taken a liking to the international snacks and fruit drinks. “We’re doing well since we’ve opened because people like that we have items that they haven’t seen before,” said Hancock. “We never have the same thing. We’re constantly changing.”
One of the store’s biggest draws is its Mystery Boxes, which contain a mix of freeze-dried candy and foreign snacks, offering an element of surprise with every purchase.
RCDC Market is another new addition to the mall, catering to automobile enthusiasts with an impressive selection of 1/64th-scale cars and
The National Air Transportation Association (NATA) is honoring Prescott Airport Director Rick Crider with the NATA Airport Executive Partnership Award. According to a press release, “The award recognizes an airport manager for his or her outstanding efforts to foster relationships between aviation businesses and airport operators.”
“All of us at the City of Prescott are thrilled that Rick is being recognized with the Airport Executive Partnership Award,” said Prescott City Manager Dallin Kimble. “In his short time here, Rick has
demonstrated thoughtful leadership and a tremendous understanding of the industry.”
Before coming to Prescott, Mr. Crider served as executive vice president for Airport/ Railport and Military Relations at Port San Antonio, Texas.
“We are confident that he will continue to help us achieve great things as our small regional airport continues to grow,” added Kimble.
The honor will be presented as part of the NATA Industry Excellence Awards Presentation in Nashville on November 13. QCBN
Findlay Hyundai Prescott is constructing a new facility and soon will be hosting a grand opening celebration. The new state-of-the-art dealership will be located on Willow Creek, north of the current location and will feature a modern showroom, expanded service center and customer-friendly amenities.
“We love being a part of the Quad Cities community and we are very excited to get to show everyone our new facility,” said General Manager Ben Hollibaugh.
Meanwhile, as the Quad Cities prepares
for summer vacation, the dealership will be hosting a contest to make that trip even more enjoyable. To enter “The Great Getaway Giveaway,” participants can stop by the current dealership location to sign up for their chance to win a $2,000 Visa gift card.
With energy-efficient features and cutting-edge technology, Hollibaugh says Findlay Hyundai aims to enhance the community’s vehicle buying experience. For more information, visit FindlayHyundaiPrescott.com or stop by 3250 Willow Creek Road in Prescott. QCBN
By Lucy Leyva
Success isn’t built on one big moment – it’s created through the small, consistent habits that make life easier and more manageable. I’ve always believed that when you handle the little things ahead of time, you give yourself the mental space and energy to focus on what really matters.
Think about your own day. How many times have you felt rushed in the morning, scrambling to find something to wear or distracted by the clutter in your home? That feeling of stress doesn’t just disappear – it follows you into your day, making everything else feel harder than it should be. I’ve learned that if you take the time to set yourself up for success in the small things, everything else flows more smoothly.
One of my personal habits is laying out my clothes for the entire week ahead of time. It might seem like a minor detail, but it makes a huge difference. Instead of wasting energy in the morning deciding what to wear, I can start my day feeling put together and focused. That small bit of preparation keeps my mornings calm and allows me to be more productive from the moment I wake up.
That same mindset is how I approach my business, Prescott Maid to Order. Cleaning and organizing aren’t just chores to check off a list – they are essential tools for success. A clean home or workspace isn’t just about appearances; it’s about creating an environment where you can thrive. When your space is in order, your mind is clearer, and you have the freedom to focus on what’s truly important in your life.
I see it all the time. When someone’s home is cluttered, it affects their energy and mood. They feel overwhelmed before they even start their day. But when a space is clean, fresh and organized, there’s an instant shift. Stress decreases, productivity increases and there’s a sense of peace that carries over into everything else. It’s not just about cleanliness –it’s about preparation. Whether it’s laying out clothes in advance, meal prepping for the week or keeping a tidy space, every small action adds up to a smoother, more successful life. That’s why I always tell people: Don’t wait until the last minute to get organized. When the little things are handled ahead of time, you free yourself up to focus on your bigger goals.
I’ve built my success on this simple principle: handle the small things
so you can go out and win at the big things. That applies not only in business but in everyday life. The key is to stay ahead, to take care of the details before they become distractions. If you want to be the best version of yourself, start by looking at the areas in your life that cause unneces-
sary stress. What simple habits could make a difference? Maybe it’s decluttering your workspace, creating a weekly schedule or making sure your home is always a place of calm rather than chaos. Whatever it is, take the
By Jeff Lane, Au. D.
Technology is constantly evolving, often at a rapid pace, with the goal of improving and simplifying the experience of the user. If you buy a new phone, you get a pair of wireless earbuds. Hearing aids are similar. While modern hearing aids can significantly improve a wearer’s quality of life, some situations could still be improved with the addition of an accessory: situations such as listening to someone behind you while hiking or catching all the information at a meeting. Fortunately, there are a wide range of accessories compatible with current hearing aid models.
Remote microphones are a wonderful
solution for improving communication between individuals. Let’s say that a hearing aid user is going on a tour. The tour guide will likely be at a distance from the user or often turned away. Obviously, this makes hearing the tour guide much more difficult for the person with hearing loss. Remote microphones eliminate this frustration by delivering the speaker’s voice directly to the hearing aids. The talker can be far away (typically 60 to 80 feet) or even turned away, and the user will still hear them perfectly clearly. Plus, it is all done wirelessly! And the microphones are small, meaning they are convenient to wear. Also, they are fairly versatile. They can be used in the car, while hiking, in a restaurant or at home with the two individuals
Having properly fitting hearing aids will automatically help. But TV streamers can make it sound even better! Again, since the signal is being beamed straight to the aids, it eliminates the need for the sound to travel over distance and through other aural clutter.
in different rooms. They’re also great for loved ones with very soft voices. Typically, remote microphones are designed for listening to a single talker, meaning they are not ideal for group situations. However, this also means that remote microphones are very affordable.
Before proceeding, it should be noted that Roger technology is specific to Phonak hearing aids. However, it is unique and beneficial enough that I felt it warranted inclusion. Roger technology is similar to a remote microphone, but far more advanced. First, it can be used in virtually any situation. It can be worn by an individual, or it can be placed on a table to hear multiple talkers. When listening to multiple talkers, it can either be automatic or manual. When automatic, it will adjust its directionality to amplify whoever is currently speaking. Or, the user can select which directions it wants the device to focus on. (If you only want to hear in front and to the left, you can designate that, and the device will ignore everything else.)
Another advantage is that Roger technology can actively cancel out background noise and increase
the volume of the desired signal. Thus, you would have a much more favorable signal-to-noise ratio than with a regular remote microphone. Studies actually show that individuals with hearing loss can hear better than those with normal hearing in noisy situations when wearing hearing aids and Roger. While it does cost more, it is a wonderful solution for those who struggle to hear in noise.
Often one of the first things a patient tells me during their hearing test is that they have to blast the TV in order to understand what is being said. Having properly fitting hearing aids will automatically help. But TV streamers can make it sound even better! Again, since the signal is being beamed straight to the aids, it eliminates the need for the sound to travel over distance and through other aural clutter. Another nice feature is that the actual TV volume isn’t affected, so other people can still hear the TV at a volume that is comfortable for them. Unfortunately, TV streamers can’t improve the sound mixing of a program or make British accents any easier to decipher.
All hearing aids have buttons that allow you to adjust programs. However, this may not be the best option for some wearers. If someone has arthritis or neuropathy, they may not be able to press the button. A person with memory loss may not be able to remember where the button is or its purpose. In these situations, a remote control can be very handy. It is easy to handle and very clear on its operation. For those who want to be more discreet, there are applications for the phone that can act as a remote control as well.
To be clear, accessories are not required to use hearing aids. But for those who need or want a bit more assistance, they are worthwhile. As always, let your hearing care professional be your guide. QCBN
Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.
By Donna Werking
Prescott Frontier Days, Inc., is thrilled to announce the much anticipated 138th annual World’s Oldest Rodeo, taking place from Monday, June 30 to Sunday, July 6 in Prescott. Tickets are on sale now at www. worldsoldestrodeo.com via the only valid third-party ticket vendor, Rodeo Tickets. This iconic event, held during the bustling Fourth of July week, is a cornerstone of Prescott’s summer calendar, driving economic prosperity throughout the county. Featuring a week-long extravaganza of world-class rodeo action and family-friendly entertainment, the World’s Oldest Rodeo stands as Prescott’s premier event of the year.
Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the Prescott rodeo is tipping its hat to the women in rodeo as the 2025 theme. The history of women in rodeo at Prescott Frontier Days, Inc., – World’s Oldest Rodeo is rich with trailblazers, traditions and transformative milestones, marking the significant roles women have played in rodeo culture from its earliest days. Known as a proving ground for the best riders, ropers and racers, Prescott’s rodeo set the stage for female competitors to showcase their talent and courage, carving out spaces for women in a largely male-dominated sport.
“As we tip our hats to the women in rodeo, the 2025 theme is more than a tribute – it’s a celebration of the grit, talent and determination that have shaped the sport for generations. In 2025, we honor the women who ride, rope and inspire, leaving an undeniable mark on the legacy of the World’s Oldest Rodeo,” said World’s Oldest Rodeo General Manager Jim Dewey Brown.
The downtown annual rodeo parade, also themed “ Women in Rodeo,” is set to take place at 9 a.m., Saturday, July 5, in downtown Prescott, sponsored by Barrett Propane. During the rodeo parade, we will celebrate the many traditional cowgirls and female rodeo representatives that have helped pave the way for the ladies in rodeo today.
With record-breaking rodeo attendances over the last three years and unprecedented sponsor participation, this year promises to be another triumphant showcase of world-class rodeo competition and family-oriented activities. This year’s highlights include Beau Schueth, a national champion bullfighter who grew up in O’Neill, Nebraska; Quirt Hunt, champion bullfighter, who has been joining the Prescott rodeo for more than two decades; Rockin’ Robbie Hodges, known for his amusing acts as a rodeo clown; the Riata Ranch Cowboy Cowgirls, a fan favorite and talented ladies who master trick riding; and Pro Rodeo Hall of Fame Announcer Randy Corley, joined by Co-Announcer James Horcasitas, to highlight the eight performances. Finally, the stock contractor, Vold Pro Rodeo Company, makes the Prescott Rodeo go ‘round. Kirsten Vold and her team of pick-up men, Ty Atchison and Dalton Ward, bring the Prescott rodeo together and offer a show that continues
to draw new rodeo fans and audiences to the Prescott area every Fourth of July.
The week’s festivities around the rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Thursday night is family night, so bring your entire family to kick up your heels! Saturday nights are slated for ages 21 and older. Tickets for the rodeo dance can be purchased at the door. Join us as we celebrate the enduring spirit of Western traditions at the World’s Oldest Rodeo!
Performance Schedule: 2025
Performance 1 Monday, June 30, 7:30 p.m.
Performance 2
Tuesday, July 1, 7:30 p.m.
Performance 3 Wednesday, July 2, 7:30 p.m.
Performance 4 Thursday, July 3, 7:30 p.m.
Performance 5 Friday, July 4, 7:30 p.m.
Performance 6 Saturday, July 5, 1:30 p.m.
Performance 7 Saturday, July 5, 7:30 p.m.
Performance 8
Sunday, July 6, 1:30 p.m.
Mutton Bustin’ | Prescott Rodeo Grounds
Monday, June 30, 6 p.m.
Tuesday, July 1, 6 p.m.
Wednesday, July 2, 6 p.m.
Thursday, July 3, 6 p.m.
Friday, July 4, 6 p.m.
Saturday, July 5, 12 p.m.
Saturday, July 5, 6 p.m.
Sunday, July 6, 12 p.m.
Rodeo Days Fine Arts & Crafts Show sponsored by the Prescott Downtown Partnership
Friday, July 4, 9 a.m. - 5 p.m.
Saturday, July 5, 9 a.m. - 5 p.m.
Sunday, July 6, 9 a.m. - 4 p.m.
Rodeo Dance | Depot Marketplace/BMO Harris Bank 303 N. Montezuma, Prescott
Thursday, July 3, 8 p.m. - 12 a.m. – Family Night
Friday, July 4, 8 p.m. - 1 a.m. – Ages 21 and older
Saturday, July 5, 8 p.m. - 1 a.m. – Ages 21 and older
Kiwanis Kiddie Parade, sponsored by the City of Prescott
Friday, July 4, 8:30 a.m. - Cortez & Goodwin Streets
Prescott Frontier Days, Inc. Rodeo Parade, sponsored by Barrett Propane
Saturday, July 5, 9 a.m. – Courthouse Plaza / Goodwin Street
Cowboy Church at the Prescott Frontier Days Rodeo Grounds
Sunday, July 6, 9 a.m. - 10 a.m.
Whiskey Row Boot Race sponsored by Budweiser
Saturday, July 5, 12 p.m. - 1 p.m. | Downtown Prescott, Arizona
Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Prescott Frontier Days, Inc. is
dedicated to ensuring that the World’s Oldest Rodeo remains an accessible and family-friendly event. We are pleased to announce that general admission tickets for the 2025 Rodeo are priced at an affordable rate. We want to emphasize the importance of purchasing tickets directly through our official website, www. WorldsOldestRodeo.com, to avoid third-party spam websites. Tickets are on sale now only at www.worldsoldestrodeo.com where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open Monday - Friday, 10 a.m. - 3 p.m. Contact Tickets at 928-445-4320 or Tickets@ worldsoldestrodeo.com.
For rodeo inquiries, please contact the rodeo office at 928-445-3103 or email info@worldsoldestrodeo.com. The Prescott rodeo office is located
at 840 Rodeo Dr., Prescott, AZ 86305 and open from 9 a.m. to 4 p.m., Monday through Friday. Learn more at www.worldsoldestrodeo. com. QCBN
Donna Werking has been marketing the Northern Arizona region since 2006. Northern AZ Social has been named Best Marketing Agency by QCBN for seven consecutive years. She is the co-founder of the New Year’s Eve Boot Drop. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. Donna also serves on the Board of Advisors for the ACFYC and volunteers her time to her community in Prescott.
By Bonnie Stevens, QCBN
rowing up in the Mississippi Delta, young Ezekiel Andrew watched “The Lion King” over and over again on his family’s VHS player, singing along with Simba, “I Just Can’t Wait to Be King.” Today, some 20 years later, his gratitude and his range run as deep as “Ol’ Man River,” proving what can happen when you dare to dream “The Impossible Dream.”
Andrew is now firmly planted on Broadway, a cast member in “The Lion King” since 2021, and yes, king. “Sometimes I get to play Mufasa!” he shared with an adoring audience during the 31st annual Sedona International Film Festival (SIFF) on March 1.
“Getting to play the role of Mufasa is nothing short of a thrilling experience. We all can thank the late James Earl Jones for that! I enjoy every aspect of the role. The makeup and costumes are regal and royal and they elevate you to the status of king. The mask pieces and the puppetry of it all is the pure genius of Julie Taymor. One of my favorite numbers in the show is the opening sequence of ‘The Circle of Life.’ Coming up on Pride Rock and seeing the entirety of the stage and the entire 1,700-seat Minskoff [Theatre] is a moment I never get tired of!”
Andrew saw “The Lion King” on Broadway for the first time in 2008 as a sophomore in college. From that moment on, he was obsessed. “I knew that someday, somehow, I would be in that show.” Thirteen years later, his dream became his reality.
Thinking back to that kid who couldn’t get enough of the Disney film, Andrew says, “I would tell young Ezekiel that there is a place for him. Keep dreaming. Keep believing. Protect and nurture that gift inside of you. Let love lead you.”
By nurturing his passion for music and love for singing, Andrew moved to New York City and landed his first big role as the beast in “Beauty and the Beast” in 2018. “That was a phenomenal and breathtaking experience that I will remember for the rest of my life.” That was also when he knew he was on the right path.
“When I first heard Ezekiel Andrew perform as Big Jim in ‘Big River’ in 2018 [at the Utah Shakespeare Festival] and then again in ‘Ragtime,’ I vowed that one day I would bring him here to Sedona for a performance. And we made that happen this year!” said longtime SIFF Executive Director Patrick Schweiss. “And, he brought along very talented friends, Garrett Taylor and Samantha Stevens, for an absolutely astounding performance.”
In “From Broadway with Love,” Andrew, along with musician, voice teacher and performer Garrett Taylor, who for 16 years has been a frequent guest in the orchestra pit of “Wicked” on Broadway and British singer and dancer Samantha Stevens, who recently finished playing Lily St. Regis on the national tour of “Annie,” had the packed Sedona Performing Arts Center clapping, “spreading the news” from “New York, New York” and singing about the female deer from “The Sound of Music” in “Do-Re-Mi.”
“‘From Broadway with Love’ was an overarching highlight for sure, just a magical experience!” said Schweiss, noting his favorite show tune of the evening was Andrew’s “Music of the Night” from “The Phantom of the Opera.”
“There is no feeling that quite compares to giving a performance where you know you gave your all and the audience received you and loved you for it,” said Andrew. “Whenever I enter a performance, I am immediately thinking of how I can engage the audience and invite them into the experience with me. It’s like a dance and I don’t like dancing alone – ‘Come with me and you’ll be in a world of pure imagination’ – I truly thank God for the gift of song and for the platform that I’ve been given to use it.”
Throughout the nine-day festival from Saturday, Feb. 22 through Sunday, March 2, more than 150 films were shown, including “Sweetwater,” the story of Harlem Globetrotters phenom Nat “Sweetwater” Clifton who overcame a lifetime of barriers and a barrage of discrimination to make history as the first African American to sign an NBA contract.
“My greatest satisfaction is seeing the audience enjoy and appreciate our films,” said Schweiss, “and watching our filmmakers glow as they get to see their work on the big screen in front of our incredible patrons!”
The festival included appearances from costume designer Bob Mackie, comedian Vicki Lawrence and actor Jeremy Piven, promoting his film, “The Performance.” Actress Diane Baker received the Lifetime Achievement Award. The television and film star’s career spans 50 years, including roles in “The Diary of Anne Frank” and “Silence of the Lambs.”
For Andrew, the arts have a way of healing the hardened heart and bringing people together. “In our darkest times, it is the arts that speak,” said the Broadway performer, who grew up singing gospel music in his father’s church choir.
“I feel like this country and the world is full of hate, division, strife,
Continued on page 21
By V. Ronnie Tierney, QCBN
Impressionist artist Sheri Morris has always loved painting the landscape of Camp Verde. So, after retiring eight years ago, she and her husband, Ed, moved to the city nicknamed “The Center of it All,” because of its middleof-the-state location.
“It’s such a wonderful place to live and paint,” said Morris, who found her dream home on a knoll with picturesque views. “I love the Verde River, the surrounding mountains, old buildings and the Native American ruins here.”
Drawing and painting is something Morris has loved since her youth, but she said it was an art teacher at her high school in Phoenix who inspired her. “They had a really good art program,” she said.
Though Morris’s current work is exclusively oil painting, her career in art started with pastels. “I worked as an art therapy counselor, so I didn’t have time to paint. Then a colleague’s mother was teaching pastels. I took a class and really liked it. As soon as I retired, I took a two-week class with Richard McKinley Fine Art in Santa Fe. That’s when my career started.”
“Sheri’s artwork is amazing,” said Route 66 Images owner, Efren Lopez. “I can tell by her quality. I have friends in Oklahoma who have purchased her
artwork and they love it. She has a lot of followers and she is a very kind human being.”
Two years later, Morris submitted her work to the prominent Arizona Pastel Artists Association. “Artists submit their work and they are juried to see if you are good enough to be in the society,” she said. “They give a yearly show in Sedona and this year they had an international show in Prescott.” Morris’s work was featured in several shows in Sedona.
Morris painted with pastels for 10 years but had to discontinue the medium. “I got pastel dust into my lungs and developed asthma. It was really bad and it took me five years to recover. Some of the pastels are made of cadmium and cobalt and I wasn’t careful enough.”
Changing over to oil painting has been a good fit for her.
“Sheri’s paintings are refreshing and inspiring,” said Verde Valley Verde writer Teri Baugh. “I have one original pastel displayed on my wall at home, along with five photos of her pastels and oils. She is an extremely talented artist.”
Washington state is where Morris was born, but she was raised in Phoenix. She returned to Washington for a few years and then moved to Kingman and finally Camp Verde. Professionally,
she has worked as a teacher and counselor and also as a senior instructor for the University of Arizona Cooperative Extension in Kingman. “I have a Master of Arts degree in secondary education from Arizona State University and a Master of Arts degree in counseling from Northern Arizona University.”
“While living in Kingman I did several one-woman art shows at the Mohave Museum of History and Arts and I won several prizes at different shows in Mohave County.”
Three years ago, one of Morris’s paintings of Camp Verde monsoon clouds was featured at the Smithsonian Museum in Washington, D.C. “It was a temporary show, so the piece was returned.”
Recently, Morris says she donated 27 paintings to the Friends of the Camp Verde Public Library. “All proceeds went to the library.”
Keeping fit, Morris walks three miles a day with one of her daughters and belongs to an active Taking Off Pounds (TOPS) weight loss chapter in Camp Verde and a book club. She
is also an avid traveler and has visited several countries. She says her mission is to teach people to look and see the beauty of color in nature: “To learn how to see more when they look at the beautiful place we live in.”
Morris is a member of the Verde Valley Culture Collective and also a member of an experimental art group that meets regularly and paints together.
“Sheri was one of the first members of the Verde Valley Culture Collective and helped in forming the organization. She is a wonderful artist and an even more special member of our community,” said Verde Valley Cultural Collective Coordinator Barry Brennan. “Sheri also helped a lot in the fundraising that enabled the Camp Verde Library to be built.”
Morris has four daughters, two grandsons, one granddaughter and three great-grandsons. VVBN
For more information, Sheri Morris can be reached at windwarrior23@gmail.com.
//“I worked as an art therapy counselor, so I didn’t have time to paint. Then a colleague’s mother was teaching pastels. I took a class and really liked it. As soon as I retired, I took a two-week class with Richard McKinley Fine Art in Santa Fe. That’s when my career started.”
//
V. RONNIE TIERNEY, QCBN
Muralist Claudio
‘Quadrillion’ Valdez recreates iconic
Iwo Jima photo in Cottonwood
An iconic and heart-wrenching photograph by Associated Press photographer Joe Rosenthal entitled “Raising the Flag over Iwo Jima,” circa 1945, has been recreated as a mural on the east wall of the American Legion #25 in Cottonwood by famed Sedona artist and muralist Claudio Valdez.
The portrayal is so realistic and lifelike that a local veteran told Valdez, “The only thing missing is the smell.”
“It was a powerful experience painting this mural,” said Valdez. “Not only because I am an American but to think of what these Marines experienced. The raising of the flag is like an emblem of what we conquered. One woman told me she cried when she saw it because it is so lifelike and real.”
People would watch Valdez creating the mural each day. “I did enhance the background with clouds to make it more dramatic and to intensify that feeling of what was happening. Photographic detail is my specialty,” he said. “One of the reasons this picture was selected is because the last man on the left is an Arizona native, Ira Hayes of the Puma Akimel O’odham Tribe,” said Valdez.
Painting at night with aerosol paints, a medium that he prefers for murals, the project took Valdez about eight weeks to complete. “I prefer working at night mostly because of the wind, but it’s also a feeling I get at night. It’s a completely different vibe. I’m very sensitive and at night I can get really in tune with my work and I can work for hours upon hours. During the day there’s also a lot more distractions.”
“Claudio was fantastic during this job,” said Bill Tinnin, commander of the American Legion Post #25 in Cottonwood. “I watched him work during the night and his meticuContinued on page 21
By James Sharkey
Choosing the right martial arts gym is crucial for your growth in Brazilian Jiu-Jitsu (BJJ) or Muay Thai. Whether you’re a beginner or an experienced practitioner, the right gym can elevate your skills, keep you motivated and ensure your safety.
At Verde Valley BJJ and Muay Thai, we believe in transparency and excellence. Here’s what to prioritize
when selecting your gym in the Verde Valley or Sedona area.
1. QUALIFIED AND EXPERIENCED INSTRUCTORS
Your instructors shape your journey. Look for certified BJJ and Muay Thai coaches with proven experience in teaching and competition. At Verde Valley, our instructors hold black belts in BJJ and championship titles in MMA, ensuring you learn from the best. Verify credentials and ask about
their competition experience (especially in BJJ) to gauge expertise.
2. CLASS VARIETY AND SCHEDULE FLEXIBILITY
A great gym offers classes for all skill levels – fundamentals, advanced techniques, sparring and competition prep. Check if the schedule aligns with your availability. Verde Valley BJJ and Muay Thai provides morning, afternoon and evening classes, plus specialized workshops for all ages.
3.
injury management. At Verde Valley, we prioritize safety in both Muay Thai strikes and BJJ submissions, with controlled rolling sessions to minimize risks.
5. SUPPORTIVE COMMUNITY AND POSITIVE CULTURE
A gym’s culture impacts your motivation. Seek a welcoming, inclusive community that celebrates progress. Our Verde Valley family fosters camaraderie, whether you’re training for fitness, self-defense or competition. Drop in for a trial class to experience the vibe firsthand.
packages. Use this to assess teaching styles, class structure and how well the gym meets your goals.
Pro Tip: try all the gyms nearby and see which one best suits you! Finding the right BJJ or Muay Thai gym in Verde Valley requires research, but the effort pays off. At Verde Valley BJJ and Muay Thai, we’re proud to excel in all these areas – offering expert coaching, top-tier facilities and a thriving community.
READY TO START YOUR JOURNEY?
Hygiene matters. Inspect the gym’s cleanliness, mat quality and equipment (like heavy bags, pads, gloves and especially rental equipment). Our Verde Valley facility is sanitized daily, with premium mats and ventilated spaces to create a safe, welcoming environment.
Hygiene matters. Inspect the gym’s cleanliness, mat quality and equipment (like heavy bags, pads, gloves and especially rental equipment). Our Verde Valley facility is sanitized daily, with premium mats and ventilated spaces to create a safe, welcoming environment.
4. EMPHASIS ON SAFETY AND PROPER TECHNIQUE
Injury prevention is key. Ensure the gym enforces safety protocols: warm-ups, supervised sparring and
6. TRANSPARENT PRICING AND MEMBERSHIP OPTIONS
Avoid hidden fees. Reputable gyms offer clear pricing for memberships, drop-ins and gear. Verde Valley BJJ and Muay Thai provides flexible plans – monthly, six-month, or annual options – with no surprises.
7. TRIAL CLASSES AND INTRODUCTORY OFFERS
Test the waters! Many gyms, including ours, offer free trial classes or discounted starter
Try a free trial class and experience the difference at Verde Valley BJJ and Muay Thai. Whether you’re in Sedona, Cottonwood, or Camp Verde, we’re here to help you achieve greatness.VVBN
James Sharkey is a Muay Thai and kickboxing instructor at Verde Valley Brazilian Jiu Jitsu.
lousness was mind-blowing. We are extremely pleased with him and his work. He is also easy to work with and such a great guy.”
Valdez was born in El Salvador but came to New York when he was a year old. Growing up, he was fascinated by his mom’s creativity as a seamstress and his grandfather’s talents in carpentry. Valdez says that is what planted a desire for art in his heart.
“My mom was always creative but to watch her take a piece of fabric and make it into a dress always amazed me. My grandfather taught me at a young age how to work with his carpentry tools,” he said.
When Valdez ventured to enroll in art school, a counselor redirected his studies. “He told me that I was already an artist and suggested I obtain a business background so I could understand how the other end of it works. I thought it was a good idea, so I obtained my bachelor’s degree in marketing and then attended the Parsons School of Art and Design in New York.”
After Sept. 11, Valdez left New York for Florida, where he had a short stint working as a traveling muralist for the city. He then moved to Memphis, where he worked for Paint Memphis, a non-profit organization that paints large collaborative murals around the city involving local and
international artists.
“They gave me a shot and it was the best thing for me. They said we believe in you and they started giving me big walls to paint. I was overwhelmed because they had me working with seasoned artists from around the world. It was the catalyst to my career.”
It was in Florida that Valdez gained the name “Quadrillion Miles.”
“This was my original name when I first started painting there. I wanted to evoke that sense of how far I’ve come from where I started. It’s not about money but length, hence the miles. Now people just call me ‘Quadrillion.’”
One of his current projects is PJ’s Pub in Sedona. Owner Sherie Booth says Valdez will be working on two projects, the frontage sign and a mural behind the bar. “He’s a great guy to work with and so talented,” said Booth. “The project behind the bar will be one that no one has seen before, using fiberoptic lighting.”
Sedona was a lifelong childhood dream for Valdez. “I remember in the fifth grade I saw this book that featured Sedona. The beauty just stuck with me. Once I got here, I fell in love – the red rocks, the air – I just felt at home and sometimes I feel like I’m on another planet.”
Climbing and hiking the canyons around Sedona are passions of
Valdez. His goal is to bring a different element to Arizona. “I want to resculpt Arizona’s artistic future with stunning quality that will outlive me and people can enjoy and talk about it for generations to come.”
My grandfather instilled in me to be very disciplined. He taught me that when you take a job you complete the job to the best of your ability. He taught me to have unfailing discipline in my work. He lived to be 103 and looked like he was 70. He would ask me questions a lot and never gave me the answer because he wanted me to figure it out on my own.
FAVORITE CHARACTER QUALITIES
Integrity, honesty and curiosity.
DAILY RITUAL
I take a daily walk and I like to leave my tools out and all set up at night so in the morning I don’t have to scramble to get ready. It’s a huge time saver for me and I can rest well, because I’m prepared for work. I do this for hiking, too. I have my rope and essentials, packed and ready to go.
WHEN I FEEL NOSTALGIC
I think of my grandfather often. I also do commercial signage on wood, so I think of him and try to imagine how
lack of empathy, and how do I say, closed hearts. And I feel that as an artist, I must find a way to use my art to counter all of the hate and ugliness that seems all too common right now,” said An drew. “When I sing, I sing from the spirit of love that lives inside of me. And maybe, just maybe, when others hear me sing, they feel this love, making the music I share a transformative experience for them. It seems almost impossible to shift the tide, but I’m going to keep dreaming anyway – because my dream came true, you all!” VVBN
“I watched him work during the night and his meticulousness was mind-blowing,” said American Legion Post #25 Commander Bill Tinnin, shown here with Claudio “Quadrillion” Valdez. Photo by
he would handle the project.
LAST TIME I WAS STARSTRUCK
It was my second visit to Memphis for the Paint Memphis Mural Festival. I painted Rihanna as [early Egyptian] Queen Nefertiti that year and I did a walk around the area and realized I was sandwiched between
some very well-established artists. They uplifted my spirit, gave me hope and the opportunities I needed to go forth and pursue my goals with unbridled passion. I’m really thankful for that. VVBN
Valdez can be reached at Koolimages@ proton.com or 407-414-1259.
By Betsey Bruner, QCBN
Thirty-week-old Rhode Island Red Chicks will be making a short trip in mid-April from a supplier in Tucson to the U.S. Post Office in Cottonwood. These top egg producers will be traveling in a little cardboard box with holes in it and enough nutrients to feed them on their journey. When the chicks arrive, a postal worker will call Marcus and Jill Thompson, managers of ECO Farm, a nonprofit model of sustainable and regenerative farming on East Highway 89A in Cottonwood.
The Thompsons said they will be eagerly awaiting the post office call and expect to be able to hear “tiny, fuzzy chicks” chirping in the background on the phone. “The post office staff gets some enjoyment out of them too,” said Jill. “When the post office calls, we’ll go over there and pick them up. Then we’ll raise them in a safe, warm area. When they’re
ready, we introduce them to the rest of the flock. It takes from four to six months before they’re ready to lay eggs.”
Worried about the threat of bird flu, the Thompsons are pleased the chicks will have a short, less stressful trip north, a vast improvement from their previous orders from a supplier faraway in Ohio. “So, it’s a win-win for all!” Marcus added.
The serendipitous switch to a more local chick supplier was prompted by lessons learned when the couple participated in the seven-week Verde Valley Green Business Boot Camp earlier this year, offered by Local First Arizona.
The Verde Valley Green Business Boot Camp (VVGBBC) is conducted three times a year, with workshops starting in January, May and October. Since 2003, the nonprofit Local First Arizona has worked to foster community support and a sense of local pride, purpose and entrepreneurship.
The mission of Local First Arizona is, “To strengthen local businesses and communities by establishing equitable systems that level the playing field for a thriving, inclusive and lasting Arizona economy,” said Lisa Page, manager of the Sustainable Small Business Program for Northern Arizona.
Page, who has lived in Camp Verde for about 10 years, said that the boot camp welcomes all types of businesses; however, “I typically reach out to agriculture type businesses initially, such as farmers, ranchers, vineyards, in order to help promote and support the agriculture industry in the Verde Valley.”
Page learned about the Thompsons and ECO Farm from Facebook. “Lisa came to visit the farm,” said Marcus. “We really did hit it off, with us being a sustainable and regenerative farm. The boot camp was a good fit.”
After making contact, Page and her team were given a thorough tour of the farm, which consists of 12 acres, a 4,500-square-foot greenhouse, a
Continued on page 23
By Stan Bindell, QCBN
Prescott’s annual Earth Day celebration returns Saturday, April 19, from 9 a.m. to 2 p.m., featuring 43 booths along Cortez Street between Union and Goodwin streets, adjacent to Courthouse Plaza. This year’s theme, “Connectivity: All of Us Working Together,” highlights the collective effort toward sustainability and environmental awareness.
The Greater Prescott Outdoors Fund organizes the event, which runs alongside the Wildfire Expo, hosted by the Prescott Area Wildland Urban Interface Commission on Cortez Street between Gurley and Union streets. Earth Day marks the beginning of Earth Week, which includes a series of evening events hosted by various organizations.
The celebration will feature booths from environmental groups, businesses offering eco-friendly products and services, and organizations focused on environmental education and recreation. The event is free and open to the public.
Rod Moyer, who has organized the event for the Greater Prescott Outdoors Fund for the past eight years, said there is always a waiting list for booths. “It’s a great day, and it’s very festive,” he said. “It’s a fun and educational experience.”
One of the most popular attractions is the children’s area, overseen by Ellen Bashor, executive director of the Community Nature Center in Prescott. More than a thousand children are expected to participate in hands-on environmental activities.
“Ellen educates the kids on the environment and outdoor activities,” Moyer said. “Kids love getting their faces painted with Earth Day themes.”
Parents can drop their children off in the designated children’s area while exploring the rest of the event. Several booths will focus on sustainability and climate change, with an emphasis on practical solutions rather than political debates.
“We don’t get into whether climate change is man-made or not, but we do talk about the changes happening,” Moyer said.
Key topics will include how Prescott can adapt to climate challenges and
Continued on page
By Bonnie Stevens, QCBN
Babbitt Ranches and its nonprofit research arm, Landsward Foundation, have long considered the golden eagle a sensitive species and have been monitoring the SP Crater area in particular for decades as an important golden eagle territory. In collaboration with the Arizona Game and Fish Department, they have been focused on protecting the eagles from human disturbances during the critical breeding and nesting period occurring now, from January through May.
Meanwhile, Babbitt Ranches began researching renewable energy in the early 2000s and considering the potential for wind power development in Northern Arizona. During this period, the IdentiFlight bird detection system appeared on the radar.
The high-tech tool began operating in 2012 and has been deployed
fenced market garden with 20 100foot rows, 35 chickens, five goats, and an orchard with apples, peaches, plums, apricots, pears and a couple of mulberry trees on the property.
ECO Farm, a nonprofit, was one of eight entities participating in what was called “Cohort 7,” a numbered group of people who start an experience at the same time for the same purpose. A different sustainability topic is covered each week, facilitated by a local expert in that topic.
Page says, in general, participants have been especially interested in rainwater harvesting set ups, solar power, electric vehicle exploration, recycling, composting and networking for local sourcing.
“The boot camp showed us areas where we could still make improvements, conserve more water, be more energy efficient,” said Marcus. “It really opened my eyes; we’re doing a good job, but we could be doing better.”
“There are resources out there that could help us improve and save money,” said Jill. “There are smaller things, like changing lightbulbs to LED or making small improvements to plumbing and irrigation. In the long run, we’re saving on the bottom line; plus, it’s great for the environment and the local economy.”
Participants met Wednesday evenings for seven weeks at a variety of locations in the Verde Valley, including at Friends of the Verde River
internationally across wind farms since 2018. Its purpose is to curtail interaction between avian species and rotating wind turbine blades.
It does this by using high-performance optical systems, robotics and artificial intelligence software. When eagles, other raptors and sensitive species like bats are detected, IdentiFlight has the ability to communicate with nearby wind turbines to slow the blades’ rotations while the flying animals are in the air space.
“This technology also can analyze trends and generate reports, documenting new information that builds on what is already known about species like golden eagles,” said Babbitt Ranches President and General Manager Billy Cordasco.
With this discovery, Babbitt Ranches considered taking the tool a step further. “Since IdentiFlight cameras have eyes on the sky day and night, we wondered if we could install a tower in golden eagle territory to deliberately gather and assimilate data on the large raptors,” he said. “We could learn more about their population health, birthrate and fledgling success,
habitat and prey base and use that information to support the species worldwide.”
Today, for the first time, IdentiFlight technology is being used in a conservation framework. A tower was erected on Babbitt Ranches near SP Crater in September where its stereo and wide field of view cameras are operating to detect and process golden eagle images, determine their positions in 3D, clock their velocity and project their trajectory.
“With that, we are hoping to collect data and be able to have enforceable management actions in and around
the area, including eliminating the use of lead ammunition that can poison the eagles and the hunting of prey animals such as prairie dogs and rabbits,” said Cordasco. “We can also be
more effective in limiting recreational activity in the golden eagle territory to protect breeding and nesting pairs from Jan. 1 through May 31.” FBN
office and ECO Community Center in Cottonwood, the Sedona Airport and The BRIC (Business Resource and Innovation Center) in downtown Camp Verde.
The Thompsons were thrilled to make connections with other participants, such as a Kelsey Hammond, who specializes in composting. “We would like to partner with her on some level to create a really good compost that we can sell to the community,” said Jill.
The couple is applying some of the irrigation and other principles from the boot camp to make changes at ECO Farm. “We want to expand
our lower garden,” she said. “It needs some TLC. We are looking to Lisa and her contacts to help us increase our irrigation, get that fenced in and have high-density fruit like watermelon, cantaloupe and corn.”
Marcus, who manages the farm’s burgeoning microgreen project, has added pink grow lights. “Microgreens are the superfood of superfoods,” he said. “The nutrition in a full-grown plant is condensed into that one microgreen. It is a baby plant picked early and is highly nutritious. We’ve gotten a lot of positive feedback from the food banks, who say it is a blessing to get good, nutritious food
to those in need.”
Eco Farm is an approved vendor for the Arizona Food Bank Network.
Last year, it provided about $17,000 worth of food. This year, with improvements made following the boot camp, the Thompsons hope to be able to deliver more.
“My favorite part of the boot camp is seeing the ‘aha’ moment when something really resonates with a participant, and they realize, ‘This is doable, and I can make a difference!’”
Page said. “I also hear, ‘I have so many ideas buzzing around in my head that I couldn’t sleep last night! This is exciting!’ That’s what really
makes this workshop so fulfilling for me, being able to help support businesses by connecting them to resources that help them become more sustainable and resilient. I love following up with them and seeing the progress they are making.”
The next cohort of Verde Valley Green Business Boot Camp participants will join sessions beginning May 14, running through June 25, followed by the fall boot camp, Oct. 1 through Nov 12. QCBN
address water shortages caused by drought. Organizations such as the Quad Cities Climate Collaborative, Sierra Club and Prescott College Sustainability will discuss climate issues, while the Citizens Water Advisory Group will provide information on water conservation.
Greg Murray, who will divide his time among booths for the Central Arizona Wildlife Alliance, Interfaith Climate and the Quad Cities Climate Collaborative, said sustainability has a triple bottom line that includes the
environment, economics and community health. “We need to use resources to meet our needs without impacting future generations,” he said.
Murray noted that climate change is often seen as a challenge but also has economic implications that many people overlook. His work with the Interfaith Climate Action Team involves 11 congregations in the Quad Cities area, each with its own climate team addressing local environmental concerns. He highlighted wildfire risk assessment as a key focus for the region.
Murray also was involved in the Quad Cities Climate Collaborative’s successful effort to encourage the Prescott City Council to establish a sustainability advisory group. The group reports to the city manager rather than the council. “We need to look at the best practices of other places,” he said. He praised this year’s theme of connectivity, emphasizing the need for collaboration among environmental groups. He also noted that Prescott benefits from retirees with expertise in sustainability who are eager to volun-
teer their time. QCBN
EARTH WEEK EVENTS:
April 22 – Earth Day Climate Rally Hosted by the Quad Cities Climate Collaborative Time: 5 p.m. (Location TBD)
April 23 – Interfaith Service on Care of the Earth Hosted by the Interfaith Climate Action Team Location: First Congregational Church Time: 5 p.m.
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Advertise in our May and June Real Estate section and connect with an audience eager for local insights. Contact us today to learn more.
April 24 – Energy Choice in Arizona Hosted by Sierra Club/ Yavapai Group and Arizonans for Community Choice
Location: Crossroads Center, Prescott College Time: 6:30-8 p.m.
April 25 – “Common Ground” Film Screening and Panel Discussion Hosted by Prescott Peacebuilders, ICAT, AZIPL and Yavapai College
Location: Yavapai College Time: 6 p.m.
Horses with Heart hoping to continue this inaugural event as an annual ‘community picnic’
By Bonnie Stevens, QCBN
Anew event celebrating the service of veterans and first responders while highlighting the life-changing work of therapeutic riding is set to debut in Chino Valley this summer. Hosted by Horses with Heart, a local nonprofit therapeutic riding center, the inaugural Brave Hearts horse show and open house will take place Sunday, June 22, at the organization’s facility, 2705 S. Highway 89.
The day-long gathering, free for all ages, includes a special horse event for veterans and first responders, followed by a community open house complete with food trucks, live music, games and an honor parade.
“We’ve never done anything quite like this before,” said Horses with Heart Executive Director Ann Spiess. “It’s an
opportunity to open our facility to the Quad Cities community and really celebrate the people who serve – veterans, first responders and their families. We want everyone to feel welcomed and appreciated.”
The morning will begin with a horse event, from 9 a.m. to noon, open to veterans and first responders who wish to participate, regardless of riding skill. Riders can compete in a working Western rail and an obstacle course. The entry fee is $50, and space is limited to 20 participants. Registration opens Tuesday, April 22 at horseswithheartaz.
org.
Marine Corps veteran, longtime volunteer and award-winning equestrian Kris Vollrath is the driving force behind the horse event idea. After years of traveling to Scottsdale for a similar event, Vollrath approached Horses
with Heart about bringing a horse show and parade honoring veterans and first responders home to Chino Valley, after she learned the Scottsdale event would no longer be held.
“This is about recognition – about honoring who we are and what we’ve done,” said Vollrath, who served from 1971 to 1974. “The Scottsdale event was more about veterans, but ours includes first responders, along with veterans. We want to come together with flags, horses and a beautiful ceremony that truly acknowledges our service.”
Vollrath emphasized that participants do not need professional riding experience to join.
“If you’re a veteran or a first responder and have a horse, fill out an application and come out and ride,” she said. “You’ll be judged on how you ride your horse on a ranch – walking and trotting. It’s more about inclusion and celebration than competition.”
Awards will be given for both the obstacle course and ranch rail ride, including first through fifth place in each category and an overall high-point winner.
From 3 to 7 p.m., the facility will be open to the public for a family-friendly open house. Activities include live music from Palomino, games, a saloonthemed wine and beer bar, docent-led tours of the horse barns and an honor parade featuring local veterans, first responders, flag bearers and a bagpiper.
The all-day event is free and open to all. Donations are welcomed to support the organization’s programs, which serve individuals with disabilities, veterans, first responders and seniors through equine-assisted therapy.
“Horses with Heart changes lives –not just for those who ride, but for the volunteers and the people who visit,” said Vollrath, who has volunteered with the group for seven years. “You can be having the worst day, but once you come through the gates, everything changes. The horses, the people and the programs give you purpose and hope.”
Founded more than three decades ago, Horses with Heart is the only Premier Accredited therapeutic riding center in Northern Arizona. The organization operates with 15-20 highly trained horses, most of which are donated, and
a dedicated team of volunteers and credentialed instructors.
“These horses are like employees,” Spiess said. “They’re not our personal pets – they are working partners. It takes a special horse to do this kind of work. They need patience, strength and the ability to connect with people in a therapeutic setting.”
Each winter, the horses are given a well-deserved break at “resort homes” provided by local supporters, Spiess added.
While the Brave Hearts event is new, Horses with Heart hopes it will become an annual tradition.
“We had more than 400 people attend our 30th anniversary celebration in the summer of 2023, which was more than we expected,” Spiess said. “This time, we want to build something that continues – a kind of community picnic where people from all over the Quad Cities area can come together and see what we’re about.” QCBN
For more information or to apply for the horse show, visit horseswithheartaz.org.
By Loree Walden
Ihave to admit, I am absolutely appalled by the amount of dog poop I see scattered around the property where I live. It seems like everywhere I walk, there’s another unsightly pile left behind by someone who apparently missed the memo on basic pet responsibility.
As a devoted pet parent and animal advocate, I can’t wrap my head around why anyone would think it’s okay to just leave their dog’s mess behind. Not only is it unsightly and inconsiderate, but the dangers of leaving dog waste unattended go far beyond just being an eyesore.
Just the other day, while I was out walking my dog, I saw a woman with her dog that was in the middle of doing its business. Being the responsible neighbor I am, I offered her a potty bag. To my surprise, she waved me off and said, “I don’t need it, I’ve got it handled.” Then, with a dismissive shrug, she called it “fertilizer.” Fertilizer? Seriously? Let’s get one thing straight: Dog poop is not “natural fertilizer.” In fact, it is far from it. Unlike cow manure, which comes
from herbivores and can be beneficial to the soil in certain cases, dog feces is filled with harmful bacteria, parasites and viruses.
When dog poop is left to decompose on the ground, rain eventually washes it into our drainage systems. From there, it can seep into wells and make its way into our lakes, rivers and other water sources. This contamination is a real issue, and it affects not only the environment but also public health.
Think about it: Every time it rains, the dog poop left on the ground breaks down and releases harmful pathogens like E. coli, giardia and salmonella. These contaminants don’t just disappear. They can live in the ground for months and they also get carried into local waterways, where they pose a significant risk to both humans and wildlife.
According to the Environmental Protection Agency (EPA), just a few ounces of dog feces can contain millions of bacteria that are hazardous to our health. And for those of us living in areas with wells, the danger is even more personal. Contaminated runoff can seep into groundwater, polluting
the very water we drink.
Beyond the environmental hazards, there’s another risk that many people overlook. If the dog responsible for the waste isn’t properly vaccinated or dewormed, their poop can carry parasites and diseases that pose a serious threat to other dogs. Parvovirus, hookworms, roundworms and giardia are just a few of the illnesses that can be transmitted through infected feces and again, these threats can live on the ground for months! Imagine walking your healthy, happy dog through your community, only for them to step in contaminated waste and become seriously ill. It’s not only heartbreaking but entirely preventable. What frustrates me most is how simple it is to pick up after your dog. It takes minimal effort to carry a few waste bags when you go for a walk. Most communities, including mine, even provide pet waste stations with free bags and disposal bins. So why do some people still think it’s okay to leave their dog’s mess behind for others to deal with? Is it laziness? A sense of entitlement? Whatever the reason, the consequences of this behavior are
too severe to ignore.
And let’s not forget the social aspect of this issue. When people don’t pick up after their dogs, it creates tension within the community. No one wants to dodge piles of dog waste during their morning walk or let their kids play outside only to come home with dirty shoes. It reflects poorly on all dog owners when a few individuals refuse to take responsibility. If you love your dog and respect your neighbors, why wouldn’t you do the bare minimum to keep your community clean?
I know that accidents happen. Maybe you ran out of bags or didn’t notice when your dog did their business. But making a habit of ignoring your dog’s mess is not only inconsiderate – it’s harmful. It’s not just about appearances; it’s about protecting our environment, our water and our beloved pets. As dog owners, we have a duty to be responsible stewards of our community. Picking up after our dogs is a small but crucial part of that responsibility.
So, here’s my plea to every dog owner out there:
Please, pick up after your dog. Keep a stash of waste bags in your pocket, your car or by the front door so you’re always prepared. If your community provides waste stations, use them. If not, dispose of your dog’s waste properly at home. It’s a simple action that makes a big difference.
The next time you think about leaving that pile behind, remember that it’s more than just a mess. It’s a potential health hazard. It’s polluting our water. It’s putting other dogs at risk. And most of all, it’s a reflection of how much you care about your pet, your neighbors and the place you call home. Let’s work together to keep our community clean, safe and healthy – one poop bag at a time.
By Kara Hartman
In a world increasingly aware of environmental challenges, Findlay Subaru Prescott stands out as a beacon of corporate responsibility and community engagement. This year, the dealership has taken a significant step in its commitment to sustainability by participating in the Subaru Loves the Earth initiative. Through a meaningful partnership with the Arbor Day Foundation, Findlay Subaru Prescott has pledged to provide 150 trees to the local community, reinforcing its dedication to environmental stewardship.
The Subaru Loves the Earth initiative is a nationwide effort by Subaru and its retailers to promote environmental conservation and sustainability. By partnering with the Arbor Day Foundation, Subaru aims to plant trees and improve communities across the country. Trees play a crucial role in maintaining ecological balance – they provide oxygen, cool our communities, filter water, clean the air, prevent flooding and enhance overall community health.
Findlay Subaru Prescott’s involvement in this initiative is a testament to its commitment to making a positive impact on the environment and the local community. By providing 150 trees, the dealership is not only contributing to the beautification of the area but also helping to combat climate change and promote biodiversity. This effort aligns perfectly with the broader goals of the Subaru Loves the Earth initiative, which has distributed over 1.1 million trees nationwide.
The partnership with the Arbor Day Foundation is particularly significant. The foundation is renowned for its efforts in tree planting and conservation, making it an ideal collaborator for Subaru’s environmental initiatives. Together, they are working to ensure that the trees provided are regionally appropriate and will thrive in their new environments, thereby maximizing their positive impact.
Findlay Subaru Prescott’s dedication to the environment extends beyond this initiative. The dealership cares deeply about our community
and is committed to keeping our neighborhoods vibrant and healthy now and for generations to come with a history of supporting various community causes and environmental projects. By participating in the Subaru Loves the Earth initiative, Findlay Subaru Prescott is reinforcing its role as a responsible corporate citizen and a leader in sustainability efforts within the Prescott community.
In conclusion, Findlay Subaru Prescott’s involvement in the Subaru Loves the Earth initiative through its partnership with the Arbor Day Foundation is a commendable effort that highlights the dealership’s commitment to environmental conservation and community well-being. By providing 150 trees, which can be reserved at https://get. arborday.org/402227, Findlay Subaru Prescott is not only contributing to a greener and healthier environment but also setting an example for other businesses to follow. This initiative is a reminder that collective efforts, no matter how small, can make a significant difference in preserving our
planet for future generations. Findlay Subaru Prescott. More Than a Car Dealer. QCBN
Kara Hartman is the Marketing Director at Findlay Subaru Prescott, where she plays a pivotal role in shaping the dealership’s community engagement
and marketing strategies. With a passion for both marketing and community service, Kara has been instrumental in driving initiatives that align with Subaru’s core values of love and care for the community.
By Mike Jensen
In 2025, radio stations have evolved beyond just broadcasting music and news; they are now vital community pillars. Particularly in regions like Northern Arizona, radio stations foster connections, support local initiatives and enhance community life. Through local event coverage, service projects and partnerships with businesses and
charities, they remain indispensable in strengthening local ties.
COMMUNITY-CENTRIC INITIATIVES
Radio keeps audiences informed about festivals, town halls and charity events, bringing them to life with real-time updates. Stations like those in Northern Arizona cover major events, increasing participation and fostering community spirit.
Many stations organize food drives, environmental cleanups and health awareness campaigns, mobilizing volunteers to address local needs. These initiatives provide essential resources while strengthening community involvement.
BUSINESS AND CHARITY PARTNERSHIPS
Collaboration drives engagement.
In 2025, radio stations have evolved beyond just broadcasting music and news; they are now vital community pillars. Particularly in regions like Northern Arizona, radio stations foster connections, support local initiatives and enhance community life. Through local event coverage, service projects and partnerships with businesses and charities, they remain indispensable in strengthening local ties.
“We’ve ordered everything from banners to custom embroidered shirts and tshirts from Arizona Cap & Apparel, and the experience has been fantastic! As a locally owned business, we love supporting mom-and-pop stores like ours, and their work never disappoints.”
Carri McCain Regional Manager FitZone
Radio stations team up with businesses and charities to co-host events and fundraising initiatives. Local businesses gain exposure, while charities benefit from increased donations and participation.
STATISTICS ON RADIO’S IMPACT
78% of listeners feel more connected to their community through local radio initiatives.
45% increase in volunteer participation in radio-led projects compared to non-radio efforts.
30% boost in customer engagement for businesses featured on radio.
25% more funds raised for charities through radio promotions.
89% of listeners appreciate local radio’s role in community building.
Radio continues to evolve, integrating digital platforms to reach broader audiences through streaming and social media. Its real-time, localized content
fosters trust and engagement, distinguishing it from other media.
In 2025, radio is more than just airwaves; it is a driving force for community engagement. By covering events, organizing service projects and partnering with businesses and charities, radio stations strengthen communities and foster a sense of belonging, proving their enduring relevance. QCBN
Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.
By Joanne Mack Robertson
Yavapai Regional Medical Cen-
ter’s humble beginnings took place in 1943 with the opening of Prescott Community Hospital in a former elementary school on Marina Street. Clearly, YRMC has experienced many changes over the following 80+ years. However, one thing has remained constant – the hospital’s dedication to the growing needs of the Yavapai County community.
The region’s most recent health care need has been filled with the opening of a new state-of-the-art 10-bed intensive care unit (ICU) on YRMC’s east campus in Prescott Valley. The 10 beds from the former ICU unit will be repurposed for surgical, medical and telemetry care, bringing the total inpatient bed count from 72 to 82. This will allow YRMC to provide additional health care access to the community.
“We are thrilled to expand our services to care for our growing community,” said YRMC President and CEO Anthony Torres, M.D. “This new 10-bed ICU unit is another example of our commitment to delivering more state-of-the-art health care access to care for the community
and to better serve our patients when they need care the most.”
Prescott Valley Chamber of Commerce CEO Steve Bracety emphasizes the importance of the addition and the positive impact it will have on the community.
“This is great news for our community. The opening of a new ICU unit at YRMC means expanded critical care for those who need it most,” said Bracety. “This investment in health care strengthens our region,
ensuring top-tier medical support close to home. It’s a huge win for patients, families and our dedicated YRMC health care professionals.”
The new ICU unit is equipped with state-of-the-art equipment and supplies, including over-bed ceiling lifts, which will allow the ICU staff to lift patients easily and safely, helping to prevent back injuries. Updated workstations allow staff to spend more time at the bedside with their patients.
YRMC’s commitment to improving access to health care for the growing Yavapai County continues.
The new ICU is the second expansion of health care services for the Prescott Valley community in recent weeks.
YRMC recently opened a new sports medicine clinic that focuses on the diagnosis, treatment and rehabilitation of exercise and sports-related injuries.
“These services will enhance the level of specialized care and will reduce the need for residents to travel
to other cities for medical treatment,” said Dr. Torres. “We are grateful to be able to provide these services to our great community.” QCBN
For more information about Dignity Health Yavapai Regional Medical Center and its network of services in our community, visit yrmc.org.
By Ken Lain
The colors of roses stun gardeners in their tracks. Thousands of roses are offered at the garden center in dozens and dozens of fragrances. Choosing the perfect one can be overwhelming, but not after you read this.
Plant experts are hard at work developing new hues and colors while improving the vigor and brilliance of garden roses. From the calm vibes of an all-white garden, the contrast of the color wheel, or the free-spirited look of a cottage garden, there is a rose color to suit everyone.
Roses Simplified Start with a color that tickles your fancy. This one choice narrows the rose field the most. Then, let your nose choose your favorite fragrance. Here is a list of the top six choices in each color proven to grow in local landscapes with minimal care.
Bi-color Roses These delight a gardener when planted among companions that emphasize a predominant color. Although bi-color roses are striking and different from single hues, they require no more care than a typical rose. Striped and two-toned roses offer soft blends like Tropical Delight, the reverse pattern on each petal of Parade Day and exquisite blooms like the picotee Betty Boop and the candy stripes of Scentimental.
Blue Roses Any royal blue found at a florist is painted with artificial dyes. The demand keeps rose breeders busy. Roses lack the genetics to produce a genuine blue bush. Advanced genetic breeding has transferred blue genes from pansies and irises to roses for fragrant introductions. The
latest long-stem roses are Barbra Streisand, Blue Girl and Stainless Steel. For shrub and climbing roses, look no further than Blue Moon, Love Song and Shocking Blue.
Orange Roses Cheerful tangerine and dreamy apricot glow in the sunny garden. Oranges bring just the right blend of energy and warmth to the summer garden. Enormous oranges on long stems are found on Fragrant Cloud, Good as Gold and Vavoom. For roses that pop in shades of saffron look no further than All A Twitter, Gingersnap and Rosie the Riveter.
Pink Roses These are in various colors, from bubblegum and fuchsia hues to romantic blushes of salmon and mauve. Some of the most fragrant roses are pink. Easy to Please, Sexy Rexy and the original Knockout Roses are the easiest pinks. The most famous pinks are All My Love, Peach and Perfume Delight for long single flowers per stem. Each fills the garden in pink delight.
Purple Roses Most roses marketed as blue are
variations of violet and purple. For bushes covered in repeat blooming dark purple, you want to grow Burgundy Iceberg, Fragrant Plum and Love Song. You want to plant Ebb Tide, Intrigue and Twilight Zone for deep plummy purples.
Red Roses Trips to the florist for red roses end when you cut bushels from your garden. The best long-stemmed roses come from Hybrid tea varieties. The best clusters of easy-care reds come from Double Knock Out, Take it Easy and Home Run varieties. Perfect reds with robust aromas are grown on Ink Spot, Mister Lincoln and Veterans Honor.
White Roses Gardeners who favor white roses are in for a real treat because some of the hardiest varieties are white. Giant flowers are cut from hybrid John F Kennedy, Pope John Paul and Sugar Moon. The intensity of the fragrance is felt by everyone. Many white roses have a touch of cream or pink that adds
to their allure, but if you’re looking for a pure white rose with no undertones, grow Iceberg, Gourmet Popcorn and Pillow Fight.
Rainbow Roses These are straight out of a unicorn’s garden. Rainbow Roses are created with trickery from professional sprays and dyes that add color uptake through rose stems. Two roses that naturally fade to a different color as the bush matures through the season come to mind. Joseph’s Coat and Pinata are fragrant and bright, requiring no trickery to add beauty to the garden.
Until next month, I’ll be helping gardeners grow brighter roses here at Watters Garden Center.
QCBN
Ken Lain can be found throughout the week at Watters Garden Center, 1815 Iron Springs Road in Prescott, or contacted through his website at WattersGardenCenter.com or Top10Roses.com.
By Eva Janckila
Promotional products have long been a cornerstone of marketing strategies, but just how effective are they? Do they truly engage consumers and lead to higher brand awareness and sales? The answer lies not only in the impressive statistics but also in the undeniable impact these items have on consumer behavior.
Promotional products, often referred to as swag or branded giveaways, are items distributed by companies to promote their brand, products or services. They range from pens and t-shirts to USB drives and water bottles and are commonly handed out at trade shows, used in direct marketing campaigns or offered as incentives for purchases.
According to the Advertising Specialty Institute (ASI), a staggering 80% of U.S. consumers own at least one promotional product, with 83% able to remember the name of the company that gave it to them. Far from being disposable trinkets, these items are powerful tools for boosting brand recognition.
The critical question marketers often ponder is whether these products translate into tangible business outcomes like increased sales, customer loyalty or better brand awareness. The data shows a resounding yes.
1.
One of the most significant benefits of promotional products is enhanced brand recall. An impressive 83% of consumers can remember the company associated with a promotional item they’ve received. Items with long-lasting appeal – like tote bags, mugs or calendars – ensure that your brand’s logo and message remain visible for months, sometimes years.
2. BOOSTING CUSTOMER ENGAGEMENT
Promotional products encourage a sense of reciprocity. Receiving something for free often prompts consumers to engage more actively with the company that provided it, whether that means following them online, visiting their website or even making a purchase. More than 60% of people engage with a company after receiving a promotional item.
3. COST EFFECTIVENESS
Compared to traditional marketing methods like TV commercials or print ads, promotional products are remarkably cost effective. The cost per impression (CPI) for promotional items is exceptionally low, often less than a cent. This extended exposure delivers unmatched value, keeping the brand visible to consumers over an extended period.
4. INFLUENCING PURCHASING DECISIONS
Promotional products influence
consumer behavior in ways other strategies might not. Approximately 53% of consumers report being more likely to do business with a company that provides them with a branded item. Additionally, 83% of people enjoy receiving these products, and 45% feel more positively about the company after receiving one. A simple yet functional giveaway can create an emotional connection between the consumer and the brand.
Promotional products are more than just marketing tools – they are relationship builders. They foster loyalty by showing tangible value to customers. Approximately 88% of consumers remember the brand on promotional items they’ve kept for more than two years. Functional, high-quality items encourage repeat use, ensuring the brand remains at the forefront of consumers’ minds.
The success of promotional products largely depends on selecting the right items. Practical, functional and relevant products resonate most with consumers. Here’s a look at some of the most impactful choices:
Apparel (t-shirts, hats, jackets): Perfect for turning customers into walking advertisements.
Office Supplies (pens, notebooks, sticky notes): Ideal for day-to-day use, keeping your brand top of mind.
Drinkware (mugs, water bottles): Functional and frequently used.
Tech Accessories (USB drives, headphones, phone chargers): Great for adding modern utility to your branding efforts.
Bags (tote bags, backpacks): Highly practical with broad appeal.
Functional promotional items often have a longer shelf life, increasing the likelihood that your brand is seen over and over again.
Promotional products stand as one of the most effective and cost-friendly tools in a marketer’s arsenal. They enhance brand recognition, drive customer engagement and even motivate purchasing behavior. For businesses looking to elevate their marketing game, promotional items provide a tangible, long-lasting impact that digital ads often can’t replicate.
At a time when digital advertising dominates the market, promotional products bring a personal touch that sets them apart. If your business is ready to make a lasting impression, it’s time to leverage the power of promotional products – it might just be the best investment you make this year. QCBN
Arizona Cap & Apparel, owned by Eva Janckila and her son, Vance, in Prescott Valley, are proud to help businesses take their marketing to a new level through customized apparel and branded promotional goods. Find them on the web at arizonacap.com.
HBOT is a non-invasive, proven treatment that Increases the oxygen in your blood and tissues by exposing your body to 100% oxygen at increased atmospheric pressure. This oxygen-rich environment supercharges your body’s natural healing processes.
Boosts oxygen delivery to tissues and organs
Reduces swelling and inflammation
Accelerates healing from wounds, surgeries and injuries
Stimulates the growth of new blood vessels & tissues
Enhances energy levels and overall wellness
Hyperbaric Oxygen Therapy treats a wide variety of conditions such as:
Wound Care & Healing
Vascular Health & Circulation
Neurological Recovery
Infections & Immune Support
By Cynthia Jones
Arizona Philharmonic’s April 27 performance of “Echoes and Riffs” is expected to be an exceptional event in many ways. In this last concert of the season, Maestro Peter Bay returns to conduct Internationally acclaimed Steinway artist James D’León and Arizona Philharmonic musicians in “Echoes and Riffs,” a thrilling and virtuosic ride, blending classical precision with the spontaneous excitement of jazz. Information and tickets are available at AZPhil.org, or by calling 855-321-6724. The performance is scheduled for 3 p.m., Sunday, April 27, at the Ruth Street Theater, with a pre-concert talk at 2 p.m. Tickets start at $25 and have no ticketing fee. Art 4 All tickets are also available, allowing audience members to pay what they are comfortable with.
This exciting last performance of the season spans diverse musical eras, beginning with the spiritual, minimalist tones of Arvo Part’s “Fratres” and
moving through Ernest Bloch’s Baroque-inspired “Concerto Grosso No. 1,” which weaves the warmth of traditional harmonies with the richness of modern expression.
Frederick Delius’s “Prelude to Irmelin,” known for its lyrical beauty and serene, fairytale atmosphere, is the lead-up to the concert’s highlight, Nicholai Kapustin’s “Piano Concerto No. 4, Op. 56,” hence the journey of “Echoes and Riffs.”
“This lineup promises a richly varied musical journey from quiet transcendence to a jazz-infused climax. And it also marks the first time AZ Phil has been joined by another Prescott arts organization as a Concert Partner, the Mountain Artists Guild,” said AZ Phil Artistic Director Henry Flurry.
PRESCOTT ARTS SUPPORTING EACH OTHER
Celebrating its 75th year, Prescott’s Mountain Artists Guild is the first organization to participate as an AZ Phil Concert Partner and will be doing so with the last concert of the season, “Echoes and Riffs.” Concert
Partnerships are tailored to meet the needs of the partner, defining what is optimal for them. As part of this partnership, the Guild is holding a special art show, focusing on the
theme of “Echoes and Riffs.”
“Music as a subject to paint requires imagination, and to get our member artists thinking about it, we gathered and played some of the
pieces from the concert. It was engaging for them and we look forward to seeing their interpretations,” said Guild Treasurer Dawn Zintel. “We
By Jim Carlisto
For centuries, gold and silver have dominated the jewelry industry, prized for their beauty, durability and status. But as consumer preferences shift toward innovation, sustainability and individuality, alternative metals are carving out a growing niche in the market. Titanium, tungsten and even meteorite-based materials are gaining traction, offering unique aesthetics and durability that traditional metals may lack.
TITANIUM: LIGHTWEIGHT AND HYPOALLERGENIC
Titanium, once reserved for aerospace and medical applications, has made a strong entrance into the jewelry world. Known for its lightweight nature and strength, titanium is an appealing choice for individuals who want durability without the weight of traditional metals. It is also hypoallergenic, making it an excellent option for those with sensitive skin.
Titanium’s ability to be anodized in a variety of colors adds to its ap-
Titanium’s ability to be anodized in a variety of colors adds to its appeal, allowing jewelers to create bold, contemporary pieces. While it cannot be resized because of its hardness, its longlasting finish and resistance to corrosion make it a practical and stylish choice.
peal, allowing jewelers to create bold, contemporary pieces. While it cannot be resized because of its hardness, its long-lasting finish and resistance to corrosion make it a practical and stylish choice.
TUNGSTEN: THE INDESTRUCTIBLE METAL
Tungsten, often alloyed with carbon to create tungsten carbide, is another rising star in modern jewelry. It is one of the hardest metals used in jewelry, ranking just below diamonds on the Mohs hardness scale. This extreme durability makes tungsten highly resistant to scratches, a feature particularly attractive for wedding bands and everyday wear.
However, tungsten’s hardness also makes it brittle, meaning it can crack under extreme pressure. While this is rare, it contrasts with gold and platinum, which bend rather than break. Despite this, the metal’s affordability and low-maintenance appeal have made it a favorite among those seeking an alternative to traditional rings.
For those looking for a truly one-ofa-kind material, meteorite jewelry offers an extraterrestrial edge. Made from fragments of ancient meteorites that have fallen to Earth, these pieces feature distinctive Widmanstätten patterns – unique crystalline structures formed over millions of years in space.
Often paired with precious metals like gold or titanium for added contrast, meteorite rings and pendants appeal to those drawn to science, history and rare materials. However, meteorite is rich in iron and require special care to prevent oxidation. Many jewelers treat the material with protective coatings or recommend regular maintenance to keep its striking patterns intact.
The growing popularity of alternative metals reflects a broader trend in the jewelry industry: a shift
toward durability, uniqueness and sustainability. Many of these metals require less environmental impact to mine and process compared to gold or platinum, making them attractive to eco-conscious consumers.
While traditional precious metals will always hold a place in fine jewelry, titanium, tungsten and meteorite-based designs offer a fresh perspective for modern buyers. As technology advances, new metal alloys and treatments will continue to expand the possibilities, ensuring that the future of jewelry extends well beyond gold and silver. QCBN
As the owner of Raskin’s Jewelers, Jim Carlisto, a member of the esteemed Carlisto family, remains unwaveringly committed to upholding their founding values, guaranteeing exceptional service to each patron. With over 16 years of profound experience in the jewelry realm, Jim’s steadfast devotion lies in maintaining unparalleled standards,
By Greg Riordan
Mortgage terminology can go over your head, especially if you’re a first-time homebuyer. There are many programs and lingo that you may have never heard of, or even if you have heard a term thrown around, you may have no idea what it means. The following is a list of a few key mortgage terms that you may want to know if you’re looking to buy a home.
A financial arrangement where a neu-
tral third party holds funds or assets on behalf of two parties involved in a transaction until specific conditions are met, which is especially relevant during the homebuying process.
An acronym which stands for Principal, Interest, Taxes and Insurance. These are the four main components that make up a monthly mortgage payment.
PMI
Private mortgage insurance is a policy protecting lenders if a borrower is
unable to pay their mortgage. If your down payment is less than 20% and you take out a conventional loan, it may be required.
This is a mortgage where the interest changes over time (also known as variable rate mortgages). After the initial fixed rate period ends (usually in five, seven or 10 years), the rate changes depending on market conditions for the remainder of the loan.
The yearly rate charged for a loan, which includes interest and fees. This is a more accurate representation of a loan’s cost than just looking at the interest rate.
Expressed as a percentage, this number shows you how much of your monthly income is spent paying off debts. A lender will use this to determine your ability to repay debts.
appraisal fees and lender fees, which a buyer will pay when getting a mortgage. This number is typically 2% to 5% of the loan amount.
While this is a good start, it is by no means an all-encompassing list. If you have questions about mortgage terms or programs, or just mortgage loans in general, give me a call today!
QCBN
Your purchase agreement will usually include a good faith deposit (earnest money). This deposit shows the seller that you’re serious about purchasing the home. If the contract fails on the buyer’s part, the seller usually gets to keep the money. If the home is purchased successfully, the deposit is applied to the buyer’s down payment.
Your purchase agreement will usually include a good faith deposit (earnest money). This deposit shows the seller that you’re serious about purchasing the home. If the contract fails on the buyer’s part, the seller usually gets to keep the money. If the home is purchased successfully, the deposit is applied to the buyer’s down payment.
Closing costs include the fees and expenses aside from the down payment, such as
Greg Riordan is a loan officer with Legacy Mutual Mortgage. For additional information or to get in touch with Greg, visit www. GregRiordan.com or call 928-427-5156. You will find his office at 325 W Gurley St #102, Prescott, AZ 86301. Greg cares about the people that choose to trust him with the biggest asset in their lives – their home. He will give straight, honest answers with exceptional advice, whether you are refinancing your home to pay off debt, lowering your rate, reducing the length of your loan or looking to purchase your first or next dream home.
Greg Riordan, NMLS # 832841 | Gardner Financial Services, LTD., dba Legacy Mutual Mortgage, NMLS #278675, an Equal Housing Lender.
It is time to start thinking about wildfire season in our area. The late spring and early summer months bring generally drier weather and increased wildfire threat. Wildfire is the greatest natural disaster threat our community faces. We need to prepare our homes and businesses, and we also need to know how to respond in the event of a fire. That includes getting emergency information from a credible source. The City of Prescott and area cooperators are preparing for peak wildfire season, but please remember that wildfire preparedness starts with you. Protect your home by improving its safety or “hardening” against the threat of falling embers. Most homes destroyed in a wildfire are from the embers landing on and near the home. Make sure your roof is clear of debris like pine needles and leaves. Clean out rain gutters and remove any combustible materials within five feet of your home. This includes bushes, tree branches, stacked wood, lumber and mulch. Inspect the gable vents on your house. If you have mesh screens behind the vents that are 1/4”, you can install 1/8” mesh screens, which help prevent embers from entering your
attic. Mature trees on your property should have their lower branches removed to a height of six feet. Canopies between trees should have gaps of 10 to15 feet if they are within 30 feet of your house.
The City of Prescott’s Forestry Crew will come and chip up any branches you cut. They perform chipping on Fridays and the service is free to Prescott homeowners removing vegetation around their home. The city also provides free dumping of vegetation at the City of Prescott Transfer Station every Saturday in April. That can help get rid of materials that the crew will not be able to chip, such as leaves, pine needles, cacti or root balls. More guidance on defensible space improvements can be found at prescottfire.org. Here you can also request an onsite visit from our wildfire risk manager for even more help.
Another way to be prepared is to be ready for power outages. Our energy provider, APS, works with emergency managers, first responders and firefighters in our community to help prevent, reduce and respond to wildfires. One tool APS may implement this summer is a Public Safety Power Shutoff (or PSPS). Public Safety
Power Shutoffs are only to be used in severe fire conditions and would impact a limited number of residents in high-fire-risk communities. If fire-risk conditions increase to the level where a PSPS might be necessary, APS will provide advance notification to impacted customers. APS encourages customers to make sure their account information on aps.com/login is up to date to receive alerts.
Prepare your home with flashlights, non-perishable foods and have a backup power source for sensitive medications and other perishables. Go to yavapaiaz.gov/ready for more information and to sign up for our county’s
emergency alert system. Here you will also find tips on preparing for a power outage, and how to stay up to date on PSPS outages.
Finally, it is critical that citizens get early and accurate information on fires and evacuations. Register with the County at AlertYAVAPAI for notifications. Additionally, install the Genasys Protect app on your phone or mobile devices. This is a relatively new system that the city and the county use for managing evacuation notification. This is interactive, so you can look at a map and know which areas are being evacu-
ated and get information on Red Cross centers and animal shelters. Please use trusted sources like these, as social media can snowball with distorted or inaccurate information. Have a “go bag” ready in case you have to evacuate, and make sure you have a plan for your pets.
Prepare for the upcoming fire season now, and don’t wait until the last minute. Invest in our community’s safety. Thanks to Wildfire Risk Manager Conrad Jackson for his contributions to this column. QCBN Phil
By John Murphy
Every year, the Make 100 Healthy Foundation gives an award in honor and memory of my mom, Arline, to someone who gives from their heart, cares about others and represents the power of grace.
My mom was a teacher, a gardener and a visionary. She always helped others in need. She taught me how to grow food and most importantly, she instilled in me the love of God and family. She was stricken with a terminal disease and given only six months to live. Amazingly, she lived 14 more years. She never complained and took pride in her suffering. In short, she was an incredible role model and mother.
My dad became her caretaker and was solely responsible for keeping her alive. In essence, my dad was “Arline’s Angel.” He taught me the meaning of being a real man with self-sacrifice, kindness and love.
ARLINE’S ANGEL AWARD
Four years ago, I started the Arline Angel Award to reward special
people in our community. The $500 award is a small token of appreciation to give to wonderful people who do good things, just because that’s who they are!
Our first recipient of the Arline’s Angel Award was Ann Herrington, who is a staple of goodness in our area. She used the award to help her successfully complete a Cornell University course and now shares this knowledge with students at the Prescott Food Forest and others in our community.
The next years, I awarded Stephane Leon the Arline’s Angel Award. Not only is she a teacher and gardener, but she has championed the Prescott Food Forest and now the Northern Arizona Homesteading Conference. In short, she has tirelessly given her time and energy to teach people how to grow food, especially kids.
Last year, The Arline’s Angel Award was given to local golf legend John Gunby. John exemplifies what it means to give with all his heart. For years he led the efforts for the Special Olympics and worked with our Vets, teaching them the joys of golf. He is a true gentleman.
Do you know someone like this? Please nominate them to win this year’s Arline’s Angel Award. Please email me at john.teammurphy@ gmail.com or call me directly at 928899-1341. Nominations are only open until Tuesday, April 15, so please hurry. The award will be announced on Tuesday, April 29 at our Second Annual Rock the Garden Open Golf Tournament at The Club at Prescott Lakes.
It’s such an honor to give praise and recognition to the wonderful people who make the Quad Cities such an awesome place to live. My mom would be proud.
Imagine playing golf on an exclusive and private golf course while bands like Totally Reckless play live music, with fun golf games and a chance to win a new car for a hole in one, courtesy of Lamb Chevrolet. Be a part of the best charity golf event of the year. There are a few opportunities for foursomes left. Visit www.
By Lisa B. Rhine
It was once just a dream of local film buffs in America’s Hometown. But 15 years of local showmanship and volunteer elbow-grease have fashioned the Prescott Film Festival (PFF) into a thriving, multi-faceted celebration of independent films, classic films, cutting-edge cinematic trends, Hollywood history and unique interactive events. And the PFF has a loaded slate to mark the occasion. Passes are already on sale for the 15th Anniversary Prescott Film Festival, celebrating the miracle of motion pictures, July 16-20, at venues across the Prescott area.
“The Prescott Film Festival has been a labor of love for its founders and hundreds of dedicated volunteers since our beginning in 2009,” said PFF Co-Founder and Director Helen Stephenson. “We are excited to present our 15th annual collection of fantastic independent films from around the world and introduce audiences to the genius of independent films and the imaginative individuals bringing them to the big screen.”
This year’s festival will celebrate creativity, culture and community while harking back to PFF’s formative years. Among the variety of events planned
will be themed parties, food and VIP experiences.
The festival also will offer its traditionally diverse mélange of independent films, international themes and educational workshops, topped by a rousing interactive sing-along to “The Wizard of Oz,” and a grand finale: “The Silent Symphony,” starring Prescott’s very own Tom Mix.
The specific lineup will be available in May, but the general PFF schedule is as follows:
Independent Films – July 16-19, Yavapai College J&LLPAC (1100 E. Sheldon St.)
Free Workshops – July 16, The Hazeltine (208 Marina St.)
Free Workshops – July 17 & 18, Yavapai College Community Room
Short Films Program – July 19, Hendrix Theatre (300 S. Granite St.)
“The Wizard of Oz” Sing-Along –July 19, Hendrix Theatre
Silent Symphony – 1922’s “Sky High” starring Tom Mix, July 20, Elks Theatre (117 E. Gurley St.)
“The Wizard of Oz” Sing-Along will be led by Prescott musical theater artist Nanette Hofer, YC’s Ginney Bilbray and a cadre of energetic volunteers cuing the audience with audio and visual
prescottfoodforest.com/rockon Last year was completely sold out, so act now. An awards lunch banquet will take place immediately after play. Cash and prizes will be awarded.
mimicry, capturing the essence of the classic film.
The “Silent Symphony” will be performed by the Mont Alto Motion Picture Orchestra, of Boulder, Colorado, to the 1922 silent Western, “Sky High,” starring Tom Mix. The fivepiece chamber ensemble compiles and performs original silent film orchestras.
“Our ‘Silent Symphony’ is always an opportunity to introduce new audiences to the history and nostalgia of the early days of film,” said Stephenson. “Tom Mix was an extraordinary talent in both acting and directing during the silent film era. Although ‘Sky High’ was shot in the Grand Canyon, Mix imaged many of his more than 100 films in the Granite Dells and his Bar Circle A Ranch, now the site of Yavapai Hills.”
Tickets for PFF special events are already on sale: “The Wizard of Oz” Sing-Along ($12 general admission; $7 for students) and “The Silent Symphony” ($25 per ticket). Festival passes, including Early Bird and Platinum passes, are on sale as well on the PFF website. Individual screening tickets, $12 general admission and $7 for students, go on sale May 20 at the Jim and Linda Lee Performing Arts Center Ticket Office, 928-776-2000.
The full PFF schedule will be an-
This new event promises to be packed with expert guest speakers, local
nounced May 13. For continuing updates, please visit the Prescott Film Festival website: www.prescottfilmfestival.com.
Welcome to “At Home With Tom and Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for being such loyal and great readers.
Sandy: Hello, Tom. This month we invited Chris Welborn, owner of Vicente Landscaping, to join us and let our readers get to know Chris and his company.
Tom: Great, Sandy. I have known and worked with Chris for many years, Hi, Chris!
Chris: Hi, Sandy and Tom. Thanks for the invite.
Sandy: Great to have you, Chris. First, you have been a YCCA Board member for 18 years and an asset to this organization.
Tom: To add to that, your landscaping company has done some nice stuff over the years. What does Vicente Landscaping do?
Chris: We are a full-service landscaping company for both residential and commercial clients. We focus on three primary elements of the landscaping industry: design, construction and installation, plus we have a fully developed maintenance department.
Sandy: How long have you owned Vicente Landscaping?
Chris: My wife, Anne, and I purchased Vicente Landscaping in 2004. We were living in Phoenix and wanted to make the move “up north.” Prescott was the dream, and here we are more than 20 years later.
Sandy: Well, we are certainly glad you are here! What prompted you to buy the landscaping company?
Chris: We wanted to engage a company that was ready for the next level of growth where we could apply our creativity and professionalism to best serve the people of the Quad Cities area.
Tom: Outstanding. Through the past 20-plus years, you have certainly achieved more than a modest level of success.
Sandy: That is true. Tell us what some of the processes you instituted
were and how did they help your company’s success?
Chris: We wanted to instill a culture of professionalism. We wanted all our staff, both field as well as office, to have the training and support they needed to do their jobs well.
Sandy: Your business is well respected and your reputation is an excellent one. Tell us some of the things your business does to develop and maintain that reputation.
Chris: We believe in training. Concisely, that is the crux of our success. We have a goal, or motto: “everyone, every time always makes it right.”
Tom: A solid foundation. Great! Once a person is trained, what are some of the internal steps you take to make sure the effort is repetitive?
Chris: We have weekly meetings that review schedules and talk about customer service opportunities, which ask each of us how can we do better? We also stress safety, a large part of our training regimen, through weekly (all staff) tailgate meetings to be sure all of us are doing our part and watching each other’s back.
Sandy: That is exactly the kind of attention to detail that an A+ company needs to incorporate into their operational matrix.
Tom: We all love it when you talk like that, Sandy! Chris, to help our readers know what they might expect from Vicente Landscaping when they call, can you elaborate on the approach your company takes with a new client?
Chris: That depends entirely on the individual customer. Some folks know what they want and may or may not need some design assistance. In that case, we work toward implementing their goals.
Sandy: If a homeowner needs landscape design help, you have designers on board, correct?
Chris: Yes, Anne is great at leading a design effort. So much better than me. Ron is our general manager and also crates beautiful designs.
Sandy: Are clients’ goals ever unrealistic and if so, what do you do in those cases?
Chris: Well, most of the time with clients who know what they want, they
have done considerable research and their goals are spot on. If we think a client could make a better plant choice based on its orientation, we will suggest alternatives. In the end though, our clients’ choices always win out.
Tom: I am sure you get folks calling you, knowing they want to improve their outdoor experiences and look at Vicente Landscaping for assistance and direction.
Chris: Oh sure, all the time. This is when we call on Anne and Ron, our design team, to meet and help create a solution that fits their goals and budget.
Sandy: That is a balancing act with goals and budget, I am sure. There are so many choices to be made – firewise, xeriscape, hardscape – how do you know what is best?
Chris: We always start by listening. Once we know what a client is looking for, we can make their dream happen. All the facets of firewise and xeriscape play large in our designs because they make sense.
Tom: Chris, you have been in business for more than 20 years now. Can you share with our readers some of the major or dramatic changes you have seen in the landscape industry
over that time?
Chris: Wow, a lot has changed. Sandy, you mentioned two of the big changes, which are firewise and xeriscape. Keeping safe by promoting landscapes that have low water use and help protect property from the spread of fires is a mainstream focus now. Twenty years ago, it was just beginning to be talked about.
Sandy: Lots of changes have taken place through technological improvements that have occurred industrywide, I am sure.
Chris: Oh my, yes. Irrigation can be much more precisely focused with all manners of smart technology. If rain is sensed, irrigation can be monitored and reduced by saving water and this can be done by your smartphone, which did not even exist 20 years ago.
Sandy: Water use technology has come so far and really helps us conserve that precious resource. What else, my friend?
Chris: Lighting technology has improved. New LED lights let us light an area with less energy use and even change colors without having to change light bulbs. That leads to some dramatic landscape solutions.
Sandy: This is fantastic. I am so
grateful that our readers have this opportunity to get to know you, Chris, and Vicente Landscaping. Thank you for joining us.
Tom: I agree, and second that, Sandy. As a reminder to our readers, you can meet Chirs and his team at the YCCA Home and Garden Show, April 25-27, at the Findlay Toyota Center, in Prescott Valley. Admission is free.
Sandy: To our readers, thanks for stopping in to read At Home With Tom and Sandy. You are in good company and we love sharing educational, fun and important information with you. See you next month with Chris Welborn. We are going to be talking about plants and rosebushes and flowers and what to plant and what not to plant. QCBN
Tom Reilly, Architect, 928-925-5692
Sandy Griffis, Executive Director, Yavapai County Contractors Association. 928-7780040
By Sheri Heiney
April is a time of new beginnings, and it presents a valuable opportunity to think beyond traditional sustainability efforts and embrace innovation in how we care for our environment and economy. Sustainability isn’t just about conservation—it’s about finding creative solutions to ensure that Prescott continues to grow responsibly while preserving the natural beauty and resources that make our community special.
The Prescott Chamber of Commerce is committed to fostering sustainable business practices, encouraging local businesses to explore innovative ways to reduce their environmental impact. From implementing new recycling
technologies to utilizing renewable energy sources and adopting eco-friendly packaging, there are numerous ways for businesses to contribute to a greener future while remaining competitive in the marketplace.
One area of growing importance is sustainable infrastructure. As our city continues to develop, it’s crucial to consider energy-efficient building designs, green spaces and transportation solutions that reduce carbon footprints. Supporting projects that integrate sustainability into urban planning ensures long-term benefits for both businesses and residents.
Additionally, sustainability extends beyond environmental efforts – it includes economic resilience. Encouraging local entrepreneurship, investing in workforce development and supporting locally sourced products all contribute to a strong, self-sustaining economy. By choosing to shop and support businesses within our community, we reduce reliance on external supply chains and create a more robust, sustainable economic environment.
Tourism, a key driver of Prescott’s economy, also has a role in sustainability. Eco-tourism initiatives, such as guided nature experiences, conservation efforts and educational programs about our local wildlife and history, help visitors appreciate and respect our region while contributing to its preservation.
Prescott Epoxy Co. & Finishing Touch Painting
Ribbon Cutting Ceremony
Thursday, April 3rd at 4 pm
1030 Sandretto Drive Prescott, AZ 86305
help visitors appreciate and respect our region while contributing to its preservation.
Job Fair
Wednesday, April 9th at 3:30pm Yavapai College
1100 E. Sheldon St. Prescott, AZ 86301
Chamber Connections
Open House
Friday, April 4th - 11 am to 1 pm
Prescott Chamber of Commerce
117 W. Goodwin St. Prescott, AZ 86303
Tourism, a key driver of Prescott’s economy, also has a role in sustainability. Eco-tourism initiatives, such as guided nature experiences, conservation efforts and educational programs about our local wildlife and history,
This April, I encourage everyone to think about how they can be a part of the sustainability movement in a fresh and innovative way. Whether it’s by adopting new technologies, supporting local businesses or reimagining the way we approach conservation, every effort plays a role in shaping Prescott’s future.
The Prescott Chamber of Commerce remains dedicated
to leading and supporting these initiatives, ensuring that sustainability is not just a goal but a way of life for our community. Together, we can create a lasting impact that benefits future generations. QCBN
For more information about the Prescott Chamber of Commerce, please call 928-445-2000 or visit prescott. org.
Edward Jones
Ribbon Cutting Ceremony
Thursday, April 17th at 4 pm
258 N. Lee Blvd. Suite 100B Prescott, AZ 86303
Prescott Food Tour
Ribbon Cutting Ceremony
Thursday, April 10th at 4 pm
Old Firehouse Plaza
220 W Goodwin St. Prescott, AZ 86303
Polara Health Center for Recovery
Ribbon Cutting Ceremony
Thursday, April 24th at 4 pm 1060 Sandretto Drive Prescott, AZ 86305
Mid Economic Outlook Luncheon
Wednesday, April 23rd at 11:30 am Yavapai College
1100 E. Sheldon St. Prescott, AZ 86301
Coffee Connect
Wednesday, April 30th at 7:30am
The Club at Prescott Lakes
311 E. Smoke Tree Lane Prescott, AZ 86301
Chamber 101
Maximize Your Membership
Tuesday, April 29th at 8:30am
Prescott Chamber of Commerce
117 W. Goodwin St. Prescott, AZ 86303
trucks. Owner Mike Bowman, a lifelong car buff, has amassed an inventory of more than 1,500 miniature vintage and contemporary vehicles.
While most models range from $20 to $30, some are available for as little as $3, while high-end collector’s items can reach up to $20,000. Each die-cast model is intricately detailed, with some featuring moving parts.
Bowman previously ran a successful store in Chandler but relocated to escape the desert heat. “Our sales are almost as good here as they were in Chandler,” he said. “This is working out perfectly.”
One of RCDC Market’s standout features is a vehicle track in the center of the store, where kids can test out the miniature cars before purchasing. Bowman hopes to spark in younger generations the same passion he developed as a child playing with Hot Wheels. “I was playing with Hot Wheels as a kid and I never grew up,” he said.
Bowman himself drives a BMW M3 and owns a die-cast replica of the model – the very first of the 30,000 ever produced. He boasts the largest collection of miniature BMWs in the world. “I’m as passionate about my tiny cars as the people who go to the car shows,” he said.
Like Hancock, he appreciates the increased foot traffic brought by the other new businesses in Pine Ridge Marketplace.
Located near the food court, Wynn Witty Works operates both a booth and a store, specializing in custom t-shirts and mugs. The shop also offers a range of drinkware, including 40-ounce cups, bottles, kids’ mugs and teapots, along with Christian-themed merchandise.
Breanna Wynn, the assistant to her mother, store owner Jennifer Wynn,
recently earned two degrees in accounting and management from Yavapai Community College. She plans to apply her business knowledge to help grow Wynn Witty Works, which is a family-run business that also includes Jennifer’s sister.
“We’re a Christian-based store, so we offer some things that you cannot get anywhere else,” Breanna said, adding that the shop attracts customers of all ages.
While Jennifer and her sister handle the designs, Breanna prefers focusing on sales and customer interactions. “I like the interaction with people and I want to help grow the business,” she said.
Prescott Bodywork Center offers a different kind of experience, specializ-
// Prescott Bodywork Center offers a different kind of experience, specializing in Bowenwork, a gentle, non-invasive technique designed to rebalance, realign and restore the body. //
ing in Bowenwork, a gentle, non-invasive technique designed to rebalance, realign and restore the body. Suitable for individuals of all ages, Bowenwork aims to activate the body’s self-healing mechanisms, providing relief from various conditions and promoting overall well-being.
With these four businesses bringing fresh energy to Pine Ridge Marketplace, the mall is seeing a boost in visitors eager to explore the new and unique offerings. QCBN
continued from page 10
example of demonstrating our commitment to the highest level of care in the community.”
Torres noted that the new ICU is a significant benefit for Prescott Valley residents, offering dedicated critical care staffing with one doctor, one advanced nurse practitioner and two to four nurses on duty around the clock. Previously, ICU patients were mixed with other inpatient populations, but the expansion allows for more specialized medical attention.
Mark Domingo, director of mission and community outreach for Dignity Health, emphasized that the new ICU reflects the organization’s broader mission of compassionate care. “This shows that we are carrying out our mission through community health. We provide prevention, education and community outreach.”
on both reservations. The N-aquifer is the major source of water currently for both tribes.
“The water on the N-aquifer is going down,” he said. “We need the water for our livestock.”
Balenquah noted that Hank’s Trading Post had to have water hauled in for the business.
Balenquah said trash disposal remains an issue, as the solid waste site is filling up and residents don’t have money for trash service.
“We’re slowly but surely making progress. We’re trying to keep the village people from dumping in public areas,” he said.
Balenquah said one positive is that Hopi is doing a better job of preserving and protecting its culture.
“We’ve had some problems with youth listening to their phones rather than their elders, but recently there have been more youth participating in the ceremonies and listening to their elders,” he said. “When I hear the drums, it makes me feel good.”
Balenquah said his main goal on tribal council is to try to do something good for the Hopi people’s future. He noted that three villages do not have representation on tribal council, so he tries to make sure the council actions are good for all the Hopi villages.
Born and raised in Bacavi, Balenquah graduated from Ganado Mission High School before earning a business degree from Haskell Junior College in Kansas. He served in the Army in Vietnam before going to work for the Bureau of Indian affairs (BIA). He worked for 30 years in finance for the BIA and Indian Health Service (IHS) in Albuquerque.
Balenquah is concerned about the recent firings of federal workers and the pause in some federal programs. He is especially concerned about how these actions will impact the U.S. Department of Veterans Affairs, IHS and Bureau of Indian Education (BIE). He said the United States has never lived up to its treaty responsibilities.
“It’s like we’re being treated as stepchildren and never get what we’re told we would get,” he said. “Hopi is in a remote place away from the interstate, so we’re often forgotten – and I’m frustrated about that. We were told we could rely on the federal government and we would be taken care of.”
Balenquah is also concerned about natural resources on Hopi. The Hopi Reservation is surrounded by Navajo Reservation and some Navajos cut timber on the Hopi Reservation.
“We don’t have the manpower to
monitor that,” he said.
Balenquah said the biggest challenge is understanding bureaucratic language involving federal rules, legal issues and scientific issues.
All the elders and people who came before me, both male and female, who taught us.
IN MY SPARE TIME
I spend time on my ranch with my horses, cattle and farming. I also spend time with my family, clan and veterans.
Take it one day at a time.
FAVORITE PLACES
My corn field and my ranch. I don’t have a desire to go anywhere else except Australia because I have a friend there.
BEST
Don’t forget who you are. You are Hopi. QCBN
FOOD FOREST continued from page 34
businesses and a large gathering of our community to learn and share many aspects of homesteading. From growing food, to building an apiary, to raising chickens, to foraging, preserving and canning to water collection, this event brings all things related to homesteading to life.
Mark your calendar for 10 a.m.-5 p.m., Saturday, May 10. Join us at the Prescott Valley Civic Center grounds to experience the wisdom and insights from experts and long-term homestayers.
I’m grateful to Vickie Johnston from the H20 Health Store, which has donated a full house water filtration system to be raffled (valued at $3,999) for the cost of a $20 raffle ticket.
Bring your family and friends and meet like-minded people that want to take control of their lives via self-sustainability and knowledge to thrive and survive in any situation.
Let’s keep growing together. God bless! QCBN
John Murphy is the founder of the nonprofit Make 100 Healthy Foundation, which supports the Prescott Food Forest, was the Chair for The Prescott Commission for Well Being, and is a Realtor in the Prescott area. To contact John directly, please email him atjohn. teammurphy@ gmail.com or call 928-899-1341.
PHILHARMONIC continued from page 32
value this opportunity to collaborate with AZ Phil and the arts in Prescott supporting each other.”
If you are interested in becoming a concert partner in the future, visit AZPhil/org/concert-partners/ for details.
The “Echoes and Riffs” music-themed juried art exhibition will be hosted in the Guild galleries from March 28 to May 3, and on display at the 4th Friday art walk March 28. The award-winning original art will be showcased at the April 27th concert at Ruth Street Theater.
At 11 a.m., Saturday, April 26, AZ Phil’s final Community Lecture Series will present two highly professional musicians: conductor Maestro Peter Bay and resident Steinway artist James D’León discussing varied piano concerti throughout different periods of music history. Tickets are $12 for adults and $5 for children and are available at AZPhil.org. Please note, the Community Lecture Series is a separate event from Sunday’s pre-concert talk and will feature distinct content. QCBN
Founded in 2018, Arizona Philharmonic (AZ Phil) is Prescott’s only professional orchestra focused on classical music, presenting large and small concerts that engage and inspire listeners. In its seventh season in 2024-25, AZ Phil draws musicians from across Arizona and is committed to offering transformative music, while nurturing community participation and supporting the needs and growth of the Prescott area performing arts scene. Recognized in 2021 by the Prescott Chamber of Commerce for Excellence in Arts and Culture, Arizona Philharmonic is a 501(c)3 nonprofit organization. Ticket information, sponsorship and volunteer opportunities can be found at AZPhil.org or on Facebook.
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notaries,” he said. “Notaries are important because they sign off when people sell their homes.”
Acknowledging challenges, Fontes pointed to what he sees as a lack of funding for his office’s infrastructure. He plans to request an additional $1 million to $2 million from the legislature to improve efficiency, especially in election night reporting. Despite working with a Republican-controlled legislature, Fontes, a Democrat, believes funding should not be a partisan issue. “The business of this office is not political,” he said.
Fontes, an attorney by trade, said his focus is on improving government operations. “I know how to make government work better so communities can be better.”
On the subject of elections, Fontes addressed misinformation, saying, “I want people to stop lying about elections being stolen.” He stressed that Arizona has always had strong election integrity, regardless of whether the Secretary of State was a Democrat or Republican.
He also spoke about his role as chairman of the Arizona America250 Commission, which is organizing statewide events to celebrate the country’s 250th birthday, July 4, 2026. He highlighted events such as Hike250, which will divide the 800-mile Arizona Trail into 250-mile sections for different groups to hike. He added that they are looking
for an Arizona jeweler to supply an Arizona250 belt buckle.
“We love what you do. We just want you to do more of it and bigger,” Fontes said, referencing local community events. “I always love the Prescott parade.”
Fontes oversees a staff of 145 employees and said the best part of his job is working with those dedicated individuals. However, he acknowledged the difficulties faced by election officials.
“The most challenging part of my job is talking to election officials and poll
workers who have been unjustifiably beaten up by conspiracy theorists,” he said.
Despite these challenges, Fontes remains focused on strengthening public trust in elections and improving the services his office provides to Arizona businesses and residents. QCBN
For more information about the Arizona America250 events, contact Executive Director Laura Terech at Lterech@azsos.gov.
By V. Ronnie Tierney, QCBN
Hosted by the Verde Valley Wine Consortium, the 24th annual Camp Verde Pecan and Wine Festival March 15 and 16 featured tastings from 15 wineries. “Both days were fantastic,” said Alcantara Vineyards Event Coordinator Annie LeBeouf. “The turnout was great.”
“It was wonderful to see friends, neighbors and visitors all enjoying what makes Camp Verde so special –good food, great wine and even better company. We’re grateful to everyone who helped make it such a fun and memorable weekend,” said Camp Verde Town Manager Miranda Fisher.
Because of inclement weather and road closures, Saturday’s attendance was down slightly, said Town of Camp Verde Parks and Recreation Department Director Shawna Figy, but on Sunday, attendance jumped to 5,500 guests. “We had 29 volunteers who worked 94 hours to assist with event operation and gatekeeping duties. The Parks and Recreation staff walked a total of 77 miles over the course of three days setting up and operating the event,” she said. “That’s a lot of steps.”
Aside from pecan and wine growers, the festival included live music and 99 venders like Nancy Sheffert of Goat Milk, Etc., who has participated for 10 years. “It’s so nice the way the Town of Camp Verde supports their festivals,” she said. “This was a great year.” QCBN