VENDOR VAULT VOL. 3
PUNCHMARK
NOV. 2023
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PU N CH M ARK
Within the Vendor Vault, you’ll discover a meticulously curated selection of products, providing a golden opportunity for retailers like you to explore and subscribe to offerings that perfectly align with your unique business needs. By doing so, you’ll elevate your product catalog, adding a touch of elegance and delight to your clientele’s experience. The Vendor Vault highlights the dynamic relationship between Punchmark’s platform and the jewelry and diamond vendors we call “Premium Vendors”. These Premium Vendors work closely with our team to provide product data and details regularly to our team, updating them as they change in availability and pricing. This unique partnership means that your products remain dynamic and update regularly as the price of gold and other markets shift. Bringing these exquisite products to your website is a seamless process. Simply log into SiteManager and navigate to “Brand Subscriptions” under the “Brands” section. There, you can effortlessly search for and select your preferred featured vendors. Once approved, seamlessly integrate these vendors into your site. And for those seeking the brilliance of diamonds, navigate to the “Diamonds” section under “Commerce” to discover and incorporate your desired diamond vendors. Let your business shine brilliantly and savor the boundless opportunities that lie ahead!
FOR EWO RD
Kimberly Bottoms Vendor Liaison & The Punchmark Team
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We want prospective jewelers to see partnering with National Rarities as a simple option to adding an in-store event. With very little work and no money you can partner with National Rarities for a 3 day buying event that drives new and current customers, provides free advertisement, generates revenue and more.
Host an Event at No Cost to You! Do you want to increase traffic in your store at no cost to you? With National Rarities, you can enliven your jewelry business by partnering with us for our next buying event in your area. It’s simple, easy and generates revenue for you. We partner with retail jewelry stores around the country to offer three-day events. At these estate buying events we evaluate and purchase a wide variety of items, collectibles and rarities. Our events are fun, unique and provide an excellent service to customers looking for a safe place to receive a free evaluation of their valuables with no obligation to sell. We market the event. We bring in the customers. We buy. We pay you. Free Advertising Featuring Your Brand
Immediate Profit
Repurpose Sentimental Jewelry
Customer Traffic Buying Event Increase Buying
Long Term Returns
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nationalrarities.com/pages/host-an-event
“The team is amazing with our customers and does an excellent job getting them in and out in a timely manner. Our customers look forward to this event each year and our staff appreciates how they manage customers who attend
N AT IO N AL RARIT IE S
Testimonials From Our Clients
the event.” -Laura Cole (Bere Jewelers) “The in store events hosted by National Rarities are by far the easiest and most successful events of our entire year as a retailer. They provide us with all the marketing and support needed to make the event successful. When the customers come in to sell their items, they do all the work and we just sit back and relax. Our customers felt the quotes were fair and most ended up selling. This event is really a no-brainer and we are now religiously hosting it two times a year.” -Alex Schlindwein (Kiefer Jewelers) “Lee Read Jewelers recently hosted our first National Rarities buying event. I have held numerous events over the years and have never had a more professional group of people in our store than the buyers from National Rarities. While not everyone sold their items they were all treated with respect and we received no negative comments from anyone that attended. We will definitely be holding future events.” -Larry Read (Lee Read Jewelers)
Take a Look at All the Places We’ve Hosted Events in the Past!
E STAT E B UYI NG 4
Punchmark Partners with AccessiBe for Greater ADA Compliance Capabilities In today’s digital era, creating inclusive and accessible websites is vital for online businesses. At Punchmark, we prioritize ADA compliance to protect our jewelry retailer customers from online scammers and potential lawsuits. This article explores ADA compliance’s importance, scam threats, and Punchmark’s commitment to accessibility and security. Understanding ADA Compliance ADA compliance aligns with the Americans with Disabilities Act (ADA), ensuring equal access to digital information for individuals with disabilities. Businesses must follow Web Content Accessibility Guidelines (WCAG) to achieve compliance, promoting inclusivity and a positive user experience. ADA compliance reduces legal risks, enhances customer satisfaction, and demonstrates social responsibility. Threats Posed by Scammers Jewelry retailers must differentiate between legitimate ADA lawsuits and scams. Legitimate lawsuits address specific barriers and aim for 5
inclusivity. Scammers use vague threats to extort settlements.
PU N CH M ARK
PUNCHMARK
ACCESSIBE
Retailers should recognize these tactics, seek legal advice, and engage accessibility experts to protect against scams. Punchmark’s Commitment compliance features, educating clients, and offering an accessibility statement. AccessiBe enhances accessibility with text resizing and more. Punchmark believes the benefits outweigh scam risks. We provide comprehensive protection and ongoing scans. ADA Compliance & YOU Punchmark is committed to inclusive website development for jewelry retailers. We partner with AccessiBe and offer ongoing scans. Our in-house efforts ensure ADA compliance and client support. Choose Punchmark as your website partner to create an accessible and inclusive digital environment.
ACC E S S I B E ( A DA CO MPL I ANCE)
Punchmark safeguards jewelry retailers by implementing ADA
Exclusive Offer Punchmark clients receive 20% off AccessiBe subscription accessibe.com/a/punchmark
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SRR-01278WHT-14KWG-1CT
SRR-01256WHT-14KRG-2CT
SRR-01234WHT-14KYG-1.5CT
$2,249.00
$3,999.00
$3,125.00
SRR-01210WHT-14KWG-1.5CT
SRR-01196WHT-14KWG-2CT
SRR-01176WHT-14KWG-1CT
$2,699.00
$4,575.00
$1,749.00
Discover joy with Smiling Rocks, where we invite you to embrace each day with a smile, adorning yourself in unique, sustainable, and ethically sourced lab-grown diamond jewelry. Our Co-founders, Zulu Ghevriya and Manish Jiwani, seasoned businessmen in the Diamond and Jewelry Industry, have created a brand that blends luxury with transparency and responsible sourcing. With every purchase, you join our #giveback journey as 3% goes to Animal Protection, Education Support, Medical Support and Environmental Protection, allowing you to Do Good while Feeling Good. Smiling Rocks isn’t just jewelry; it’s a bridge that carries smiles from the lab to the world, preserving our planet and uplifting communities.
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smilingrocks.com
SM ILIN G RO CKS
L A B GR OWN D IA M ON D J EWEL RY
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N ALE D I
LISSETTE - N0562SMA
DAME - N0540SMB
LESLIE - N0038SMA
$1,090.00
$3,200.00
$1,790.00
N0568FBA
DEANA - N0127FBA
CLAIRE - N0007WBA
$1,125.00
$1,315.00
$975.00
Naledi is a timeless luxury jewelry brand that focuses on engagement and wedding rings for the modern bride. Known for their exceptional quality and craftmanship, Naledi encompasses the crossroads of classic and trendy. The brand’s designs emanate passion in the exquisite details.
engagement rings, wedding bands, fashion rings, pendants, earrings, and bracelets. Naledi’s pieces are sold throughout the nation through a network of authorized jewelers and boutiques. By using only conflict-free diamonds and giving back to the community, the brand is also known for its commitment to ethical and sustainable practices. Naledi is a proud member of the Responsible Jewelry Council and has been a part of the Global Giving organization for over 10 years.
naledi.com
B R IDA L & FA S H IO N J EWELRY
Naledi offers a wide range of jewelry items, including
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Punchmark’s Latest Feature: Page Speed Optimization As Punchmark’s Co-Founder and Chief Product Officer, I am so excited to announce a significant update to our services: Google PageSpeed Optimizations. The newly launched Page Speed Optimization program is now available to clients, delivering impressive page speed improvements, often surpassing 90 on Google Page Speed Insights for mobile. These high scores are vital for enhancing SEO rankings and driving organic traffic. Punchmark is dedicated to helping its customers and offers this powerful program to existing clients for just a $500 one-time fee. In today’s fast-paced digital landscape, page speed is a game-changer, impacting user experience, Google search rankings, and online success. Responsive, fast websites receive positive feedback from search engines like Google, resulting in higher user engagement, lower bounce rates, and improved accessibility, particularly in areas with poor connections. Google’s PageSpeed Insights (PSI) scores websites on a scale of 0 to 100, with scores above 90 indicating excellent performance. Punchmark’s expertise surpasses that of major platforms, offering a specialized approach to optimizing these metrics without compromising functionality. To stay competitive, take the fast lane to success with Punchmark’s groundbreaking speed optimization service. Contact us today to give your Punchmark website the boost it needs. If you’re not a Punchmark customer yet or considering a website redesign, we are currently offering a free page speed optimization with every new website setup. For existing clients seeking page speed optimization, contact Punchmark to activate your upgrade now! Best,
Daniel Sirois Co-Founder & CPO Punchmark 11
PU N CH M ARK
PAGE S PE E D O PT IM I ZAT ION
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CS0887PPXXX24XX
ASBC0055WDB24XX
BS0166-SS-BI-10
$75.00
$165.00
$55.00
BS6399/SS/BIP
BS7492/SS/LEBKB
BS0174-SS-2022G
$140.00
$200.00
$110.00
Lynx was born for the timeless achiever. For those that have vision and put their all into realizing it. We do not conform to fast fashion and the next big trend. We aren’t looking to fill your junk drawer with jewelry you wouldn’t wear next season. Lynx is for the confident man who knows his worth and does not waste time on fast fashion trends. Instead, we focus on timeless quality. Lynx jewelry is how you tie your outfit together. It’s one of the last items you put on. For over a decade, Lynx has been the go-to jewelry brand for millions of men.
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lynx-jewelry.com
LYN X
M E N’ S J EWELRY
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PO LO GE M
PEAR
OVAL
MARQUISE
RADIANT
EMERALD
ELONGATED CUSHION
For over 30 years, Polo Gem has been among the most distinguished suppliers in the diamond industry. We proudly cater to customers from all over the world. Our inventory features a variety of over 5,000 diamonds and a selection of high-quality natural earth mined diamonds in both rounds and fancy shapes. Our GIA certified diamonds are guaranteed at very competitive prices, but we never
We have a large program of diamond studs, tennis bracelets and tennis necklaces, as well as many loose non-cert diamonds to suit your needs. For more information, call us at (212) 944-7620, email us at sales@pologem.com or subscribe to our diamonds via Punchmark’s SiteManager.
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pologem.com
93252
N ATU R A L LO OS E DI A MO ND S
compromise the beauty of the diamond.
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Elevate Your Store with New Avenues for Shopping Jewelry shopper habits have evolved over the years. More shoppers are looking at online marketplaces such as Google Shopping and Facebook Shop to browse selection, price, and availability. With Punchmark, retail jewelry owners can not only upload their POS jewelry but also take advantage of the dozens of Premium Vendors and Diamond Vendors that Punchmark partners with. Your Punchmark website is the hub that connects your POS to your online shoppers. Every Punchmark website comes with an optimized product feed for easy integration in Google Merchant Center and Facebook Shop. The feed pulls together all of your jewelry and diamond product data, imagery, and information, both POS and premium vendors, to be used in third party marketplaces. The Digital Marketing team works with our marketing clients to identify the best online jewelry shopping opportunities, optimize organic listings for increased search visibility, and build and manage shopping campaigns to promote your store’s POS and premium vendor inventory. And coming soon, our Advanced Product Feed Optimization upgrade will help retailers optimize their POS inventory for improved listings. Talk to your Account Manager or Marketing today to learn more! Best,
Stuart Blessman Director of Digital Marketing Punchmark
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PU N CH M ARK
DI G ITA L M A RK ET ING
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1805 Sardis Road North Suite 140 Charlotte, NC 28270
UNLOCK
YOUR POTENTIAL
view the full list at:
punchmark.com/premium-brands