Vendor Vault - Fall 2024

FALL 2024

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iscover a handpicked collection of products in the Vendor Vault, offering retailers a unique chance to explore and subscribe to items that suit your business needs. Elevate your

product lineup and enhance your customers’ shopping experience with a touch of sophistication and enjoyment.

The Vendor Vault highlights the collaborative effort between Punchmark’s platform and our esteemed “Premium Vendors” in the jewelry and diamond industry. These vendors collaborate closely with us to ensure product data and details are regularly updated, keeping your inventory aligned with current availability and pricing changes.

This partnership ensures your products stay relevant, adapting to market trends such as gold price fluctuations.

To feature these outstanding products on your website, log into SiteManager, go to “Brand Subscriptions” under “Brands,” and search for your desired featured vendors. Once approved, you can effortlessly integrate these vendors into your site. For those interested in stunning diamonds, check out the “Diamonds” section under “Commerce” to find and add your preferred diamond vendors.

Unlock the vast potential that awaits your business!

F O R E WOR D

Kimberly Bottoms Vendor Liaison & The Punchmark Team

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V ENDO R IN DE X

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V ENDO R IN DE X

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BROOK

Co-OP Advertising Program

BRANCH

Samples for viewing Samples Programs

BENCHMARKRINGS.COM

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Customization Metal Options

®

Buyout Programs Stock Balancing

Online Ordering (Lowered shipping rates)

Lifetime Guarantee

BENCHMARKRINGS.COM

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ST U LLER

88548:212:P

72427:102:P

MSRP: $947.74

MSRP: $1,451.19

88098:104:P

688991:100:P

MSRP: $848.84

MSRP: $76.50

The 302® Fine Jewelry by Stuller is a Fine Jewelry collection which offers a diverse range of stylish and versatile pieces designed to fit everyday wear and special occasions. Featuring contemporary and classic designs, the collection includes rings, necklaces, earrings and bracelets, crafted with quality materials and attention to detail.

From concept to creation, each piece is made for those who want to share their story with the world. These award-winning styles provide a lasting expression of moments new product releases every year. It’s attainable luxury with the unmatched quality and service you’ve come to expect from Stuller for more than 50 years.

stuller.com

F IN E JE WELR Y

that define life’s chapters. The curated collections are fresh and up-to-date with three

ecommerce_support@stuller.com (800) 877-7777

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Punchmark Teams up With Eye4Fraud E-commerce fraud is a growing threat. Fraudsters use stolen credit card information to place orders, leaving merchants like you to bear the loss when the rightful cardholder disputes the charge. This leads to chargebacks, wasted manpower, lost revenue, and a decrease in website ROI. To combat this, Punchmark has partnered with Eye4Fraud, a leading fraud prevention service. Eye4Fraud combines automated and manual detection methods to ensure comprehensive protection.

Here’s how it works: 1. Sign up and integrate with their system.

2. Screen orders and receive status updates in seconds.

3. Orders failing automatic verification undergo manual review for thorough screening.

We chose Eye4Fraud for their: Speed: Screenings are completed within 2 minutes, ensuring orders are shipped the same day.

Customized Service: Beyond a simple SaaS tool, Eye4Fraud offers personalized service with a dedicated account manager.

Reliability: Trust in Eye4Fraud’s expertise and industry reputation.

Free Integrations: Try Eye4Fraud for two weeks at no cost, with seamless integration into SiteManager.

At Punchmark, we are dedicated to providing top-notch tools and services to protect your business. Our partnership with Eye4Fraud reflects this commitment, helping you secure your business and enhance the shopping experience for your customers.

Bryan Cockerham CTO & Partner Punchmark 14

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E YE 4F R AU D PAR T NER SH IP

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CONTINUE THE LOVE STORY... finds its origins in Lesotho, South Africa, meaning “Bright Shining Star”. The name holds deep meaning, encapsulating the very essence of the most brilliant morning star.

Naledi’s bridal and fashion jewelry matches this brilliance with the upmost care.

Representing hope, enlightenment and boundless potential, The Naledi Collection is meant to bring these feelings to the forefront when celebrating life’s most cherished milestones.

Naledi strives to go above and beyond expectations with the three pillars of their brand: Exquisite Quality: With a century of diamond cutting experience from their parent Belgium sightholder company, IGC Jewelry & Diamonds ensures that every diamond in a piece of Naledi jewelry is the finest cut.

Stunning Design: Naledi features designs that are specifically crafted with modern sophistication & classic inspiration to create true timeless beauty.

Ethically Sourced: Naledi is a proud member of the Responsible Jewelry Council and Global Giving, providing customers with the peace of mind that the brand you invest in also invests back.

Head of Sales, Sam Gevisenheit, said it best when stating “simple beauty can be most prominent when matched with quality and attention to detail.” It is that spirit that drives the passion and creativity behind the Naledi brand. With over 1000 products, the Naledi Collection offers everything from the classics to the latest styles catering to the modern taste of today’s bride.

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www.gemsbypancis.com

Gems by Pancis is known for their exceptional service, quality, and one-of-a-kind designs. Their vast inventory of sterling silver fashion, price-pointed gold jewelry, and loose diamonds offers a wide range of options to cater to different tastes and budgets.

If you’re looking to kick-start and grow your color diamond category, Gems

by Pancis can provide guidance and support. They offer special diamond events and other opportunities to present extraordinary pieces to your clients, helping you increase your bottom line and provide your customers with exceptional jewelry.

O N E O F A K I N D G O L D FA S H I O N

L E M O N B R I L L I A N C E B R I DA L

H I G H E N D J E W E L RY

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Freshen up Your Site With Punchmark’s Image Refresh Program Site analyze with Punchmark’s AtFreshen Punchmark,Up we Your continuously the behaviors of our most Image Refresh Program successful clients to identify key differentiators.

At Punchmark, we continually study the habits of our most successful One prominent trend we’ve observed is their practice of regularly clients to understand what sets them apart. updating and refreshing images to align with seasonal changes or to One habit we have noticed is that they’re updating and refreshing their maintain a contemporary appearance. images to match the season, or just to keep their site feeling “new”.

Shoppers who have already purchased from a business are up to 70% This strategy is effective because shoppers who have previously made more likely to be repeat customers. Catering to this clientele, by keeping a purchase are up to 70% more likely to become repeat customers. things fresh and exciting, can help boost your conversion rate.

Therefore, keeping your site dynamic and engaging can significantly enhance your conversion rate.

The key to this approach is that the underlying HTML and CSS doesn’t need to change for a site to feel “fresh.” By simply updating the images, The advantage of this approach is that the core HTML and CSS of the visuals—which shoppers notice most—can be refreshed, allowing your site can remain unchanged while the visual elements—such as the site’s structure to remain the same. images—are updated. This ensures that your site maintains a fresh look without altering its underlying structure.

However, it can take a LOT of time to do this yourself!

Recognizing the time and effort required to manage this process, This is why Punchmark has created an Image Refresh Program; a Punchmark has developed an Image Refresh Program. This program quarterly day at the spa for your homepage and landing pages to provides a quarterly update for your homepage and landing pages, refresh and reinvigorate them. Mirror the changing of the season in your allowing you to adapt your images to reflect seasonal changes. This lifestyle images, and overhaul your megamenu’s look at the same time. service helps keep your site appealing and encourages repeat visits Keep your customers hooked and coming back. from your customers.

For more information, speak with your account manager.

For additional details, please contact your account manager.

Sarah Weekes Sarah Weekes Art Director Art Director Punchmark Punchmark 20

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I MAG E R EF R E SH PR OGR AM

Autumn

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FE22A56

FE24A33

MSRP: $2,148.94

MSRP: $2,218.06

OB22A39

OF23A02

MSRP: $5,372.72

MSRP: $688.16

OE23A43

OP23A66

MSRP: $767.78

MSRP: $580.16

OST BYE

Craig MacBean, President and fourth generation owner of Ostbye, recently joined Michael Burpoe on the In the Loupe podcast to discuss their recent acquisition of Victor Corporation. Read an excerpt from the interview on the next couple of pages or listen to the full episode on Spotify or Apple Podcasts.

ostbye.com info@ostbye.com (866) 553-1515

BR IDAL & FA SH I ON JE WELR Y

In the Loupe Exclusive: An Inside Look at Ostbye’s Acquisition of Victor Corporation With Craig MacBean

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OST BYE

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ichael Burpoe, Director of User

another group of Seinfeld characters that

Experience at Punchmark,

just looked a little different but were the

sat down with Craig for an

exact same, and that’s a little bit what I

exclusive interview after the Victor

found as I’ve gotten to know the Victor

Corporation acquisition.

people. They are just like our team and the rock stars we have. They have similar rock

MIKE BURPOE: So what led to this

stars and same goals and they’re fighting

acquisition?

for every sale for that retailer, just like we are.

CRAIG MACBEAN: The more we talked, the more I realized it was a great fit for us

MB: Will Victor clients become Ostbye

for just so many reasons. Their product

clients and then they might subscribe to

line meshes with ours really well. They’re

the individual brands under Ostbye that

strong in some areas of the country

have been folded in?

that were not as strong when I ran our CM: Until 2025, it’s going to continue to

really was very little overlap. So from that

operate separately. But the eventual goal

standpoint, it really helps us open some

is to bring everything together at some

avenues into some new stores. And I think,

point here for a lot of reasons, because

most of all, core values are just super

having that larger breadth of line will really

important to me and I really have a good

give some competitive advantages to the

feeling about what Ostbye’s DNA is, kind of

independent jeweler. Making things easier

who we are, and it’s funny because those

when it comes to shipping. Make things

stores that kind of have that same DNA

easier when you stock balance, make

as us are our best partners and you know,

things easier when you’re cutting checks

just getting to know John [Youkilis] and his

and terms and paying. You know, one

team and all they do, they really shared the

company with a wider range of services

same core values that we did.

will make things more cost effective and easier for them.

MB: Ostbye has said it will be retaining all of Victor Corporation’s territory managers

Listen to the rest of the In the Loupe

and some of its employees who work

episode on Spotify or Apple Podcasts.

remotely. What are the benefits of retaining those employees and folding them in?

CM: You’re probably too young for this but there’s a Seinfeld episode where there was

ostbye.com info@ostbye.com (866) 553-1515

BR IDAL & FA SH I ON JE WELR Y

customer lists against each other. There

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Tune in every week on Spotify or Apple Podcasts

The Jewelry Industry’s Most Popular Podcast

@punchmarkwebsites Vendor Vault

fb.com/groups/punchmark In the Loupe Podcast

punchmark.com/premium-brands punchmark.com/diamond-vendors

view the full list at:

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