Business Times New Rate Card

Welcome to your new look

A new format

We are excited to announce the transformation of Business Times into a newly formatted magazine. This strategic update shifts our publication from broadsheet to a modern, A4 glossy magazine, enhancing both aesthetic appeal and reader engagement.

Aimed at better serving our audience and advertisers, this new format offers improved visual presentation, durability, and targeted advertising opportunities. It represents our commitment to adapting to industry trends and meeting the evolving needs of our community.

Welcome to the next phase of Business Times innovation enhances our shared success and prestige of your brand among readers.

9,500

19,000

Key benefits to advertising in Business Times magazine

With the transition of Business Times to a glossy, A4 magazine format, we offer our advertisers a refined set of advantages. This change not only improves the presentation and durability of the publication but also enhances the effectiveness of your advertising campaigns. Below, we outline the principal benefits for advertisers in Business Times, demonstrating how our magazine can support your marketing goals and brand development.

Superior Visual Quality

The glossy A4 format ensures advertisements are more vibrant and visually appealing, capturing attention effectively.

Increased Reader Engagement

With a focus on high-quality content, the magazine format encourages longer reading times, offering advertisers more exposure.

Strategic Content Alignment

Advertisements can be placed next to relevant editorial content, enhancing message relevance and reader interest.

Broader Circulation

The compact, durable design of the magazine increases its potential to be circulated and seen by a wider audience.

Elevated Brand Perception

Being featured in a premium, glossy magazine elevates the perceived value and prestige of your brand among readers.

The core of our readership is known for its strong purchasing power and decision making roles.

Diverse professionals subscribe to Business Times from C-suite to emerging leaders.

Advertise with Business Times and reach the leaders of today and tomorrow.

2024 deadline dates

Month

April

May

June

July

August

September

October

November

December

January

Leaflet delivery - our direct mailing service

Business Times offers a leaflet insertion service, allowing your leaflets or brochures to be added to over 9,500 of our monthly recyclable wrapped publications delivered via Royal Mail.

Reach named professionals in regional companies, including directors and decision makers. This method connects you directly with potential customers, offering a cost-effective way to engage a targeted audience.

Stand out and engage decision makers.

Pricing is based on weight.

Contact us for specific quotes.

Features List

Features published in Business Times are designed to inform the county’s business community of new developments, trends and offer insight into specific areas of business. Features are categorised by commercial challenges, market sectors and topicality proposition.

Expert authors are engaged from industry frontrunners, while our monthly features also provide a stage for regionally situated firms to contribute interesting and informative articles.

Feature editorials should be sent to news@pulsegroupmedia.co.uk

SUSTAINABILITY

Published: April and October editions

A topic that is moving rapidly to the top of the agenda for businesses of all sizes, in all sectors and in every part of our region and the UK. Sustainability Matters will focus on the reasons why, for any organisation, using resources more sustainably is important; from offsetting rising costs and climate change to increasing the chances of recruiting and retaining the talent a business needs to thrive. The feature will contain case studies of organisations making progress towards their sustainability goals alongside thought leadership articles and comment from some of the experts and innovators in the field.

AUTOMOTIVE MATTERS

Published: May and November editions

It is among the most thriving and certainly the highest profile sector in the South East Midlands. Automotive Matters will highlight the work being done and innovation being created that is maintaining this region’s prominence on the world stage. The feature will include the latest from around the region: from Silverstone and the trailblazing tech being developed by the Silverstone Technology Cluster; from the automotive associated engineering prowess that

calls Northamptonshire home; from the F1-related motorsport sector spearheaded by Mercedes-AMG at Brackley. It will also have interviews with leading figures and thought provoking comment on the challenges and opportunities facing the industry as vehicles move from fossil fuel to an all electric future.

WORKPLACE CULTURE & ENGAGEMENT

Published: June and December editions

Recruiting and – just as important – retaining the talent that businesses of all sizes need in order to grow in a competitive and changing marketplace remains a significant challenge to employers. And it’s not simply about offering a better salary package than your rivals. Employees today are looking for more – a better working environment; the opportunity for flexible and/or hybrid working; an attractive overall benefits package; the opportunity for the work life balance that suits them; respect for and delivery of equality, diversity and inclusion for every employee.

Workplace Matters will cover the current conversation around the issue: how employers are evolving to deliver a workplace where every member of staff wants to be; why that delivers better productivity and improves the bottom line; how it helps to attract and retain talent; how embracing equality, diversity and inclusion makes for a better working environment for all. Within the feature will be the latest news and thinking penned by the local leaders in their field. An essential read for all employers.

Features List

EDUCATION & TRAINING

Published: January and July editions

Skills… an ongoing issue for employers looking to compete at the highest level. They know the level of knowledge and expertise they are seeking but survey after survey concludes that finding it amid a highly competitive jobs market is a big challenge.

Education Matters will highlight how developing links between business and the education sector is bearing fruit in terms of generating the skills that today’s employer needs. We will talk to the educators and how they put together programmes with the modern employer in mind and to employers investing time in building partnerships with the education and training sector.

MANUFACTURING

Published: February and August editions

Companies in this sector quietly go about their business producing the top-quality products that – sometimes literally – drive the engine of the UK economy. Mostly, we hear little about their successes, development, growth and innovation but across this region, manufacturing companies are developing and producing some of the most cuttingedge goods in the world. Manufacturing Matters puts these companies in the spotlight, showcasing their level of expertise, technical prowess and ability to innovate and how their success is a driver for the region’s wider economy.

Broader Reach

Features, especially those on trending or highly engaging topics, are more likely to be shared or referenced. Your ad, by virtue of being within the feature, can enjoy an extended reach beyond the immediate audience of Business Times

TECHNOLOGY

Published: March and September editions

It’s the driver of progress in any sector of business, delivering improved efficiency, higher productivity, bottom line savings, a competitive offer and a workplace equipped to lure the best qualified talent. Technology Matters to business and this feature will explore why and how organisations across the region are investing time and resources in ensuring theirs is up to date… and why every employer should be doing likewise. The feature will include case studies, analysis of the tech that makes a difference, the work being done locally to develop the technology to make the UK economy a world leader and comment from the leading tech experts based in the region.

Contact sales@pulsegroupmedia.co.uk to find out more about the sponsorship and advertising opportunities within the feature(s) most relevant to your business.

Print advertising rate card

Front cover photograph with main callout and double page spread feature inside (includes photography and all editorial). cover size: 210 x 243mm + 3mm bleed P3 or 5

NEW ADVERTISER PACKAGE - Editorial and advert

As a new advertiser, enjoy our package of a quarter page advert and a 190 word editorial with one small image/headshot. This combination boosts your visibility and credibility, capturing attention and providing detailed business information to our influential readers. Quarter page advert: 88.5 x 132mm (portrait) plus: 190 word editorial and 1 x photograph.