Business MK new Rate Card

Welcome to your new look

A new format

We are excited to announce the transformation of Business MK into a newly formatted magazine. This strategic update shifts our publication from broadsheet to a modern, A4 glossy magazine, enhancing both aesthetic appeal and reader engagement.

Aimed at better serving our audience and advertisers, this new format offers improved visual presentation, durability, and targeted advertising opportunities. It represents our commitment to adapting to industry trends and meeting the evolving needs of our community.

Welcome to the next phase of Business MK, where innovation enhances our shared success and prestige of your brand among readers.

Sustainability&CSR

Sustainability

If you go through the B-Corp process, you are going to be much better prepared and able to meet theseHuelrequirements.” does not list details on the labelling of its products. “Levels of obesity have gone up but that is no gointg to change what people buy,” says Jess. “That’s why we are doing the checking for them. We are not asking consumers to check the information on the labels, we are effectively doing that for them so they are buying food products that already have the right levels of nutrients.” Plastic receives a bad press in terms of sustainability but, Jess says, used appropriately, plastic is an effective low-carbom packaging material.

5,000

Sustainability&CSR

systemisnotdoingitsjobinterms ofkeepingpeoplenourished.The systemisbroken.” Ratherthanbepartoftheproblem, Huel believes it offers a solution. Its productsdelivercompletenutrition, people,”saysJess.“It’simportant thatwebuildsustainabilityacrossall of that.” To that extent, Huel earned B-CorpstatusinJuneattheendof a12-monthprocess.Accreditation wouldusuallytakeuptothree yearsandrequiresa80pcrating. Huelachieved92.1pc.“Wehave alreadybeendoingalotofwhatwas required,”saysJess.“Therealasset ofB-Corpstatusisthatitgivesusa roadmapforcontinuedimprovement.

sustainabilitydatabase,todetermine sixmetrics:agriculturalgreenhousegas(GHG)emissions,processing GHGs,bluewaterusage,labourrisk, biodiversityandlanduse.These guideHuel’ssourcingactivityandthe companylookstoworkwithsuppliers who share those values.

HuelisaoftheSupplierEthicalData Exchangeandasksallnewsuppliers

Wewillbeauditedeverythreeyears andwehavetoshowprogressin ordertokeepthecertification.That whatisdrivingustothenextlevel.” ConsumerrecognitionofB-Corp isstillexceptionallylow.“Ihavegone throughB-Corpaccreditationwith twocompaniesnowandIwould neverrecommendthatacompany doesitinordertogetpeople moreofitsstuff,”saysJess.“It notseemtoinfluencepurchasing decisions.Irecommendcompanies to do it because there is so comingandalreadypresent intermsoflegislation,studies, reportingrequirementson

Sustainability first and foremost

Food is among the most impactful industries on the planet today. Obesity is growing – literally – affecting more than two billion people across the world. The industry is responsible for around 25 per cent of global gas emissions, with associated agriculture behind a further 16pc.

One food manufacturer, however, says this has to change.

Huel, which is preparing to move into its own 71,000 sq ft manufacturing and warehouse facility in Milton Keynes, manufactures and distributes its range of plant-based food products around the world. The new factory on the PLP MK logistics park near Bow Brickhill will go a long way towards improving the company’s operational efficiency but, says its

head of sustainability Jess Sansom, there is so much more the entire industry can do.

“When you look at what is going on in the world from a food industry perspective, it clearly is not working in terms of people’s health,” she says. “There are huge rates of obesity and it is rising among adults and children alike. Yet there are people who go to bed hungry every night and the food

system is not doing its job in terms of keeping people nourished. The system is broken.”

Rathe rthan be part of the problem, Huel believes it offers a solution. Its products deliver complete nutrition, every product made with the right amount of micronutrients, vitamins, proteins and minerals for everyday needs. The food Huel makes is plant-based. “We are not part of the food system coming from animal agriculture so we are far less likely to contribute to deforestation,” says Jess.

Agriculture worldwide is responsible for 75pc of the world’s deforestation. “We need these trees because they absorb all the carbon we are putting into the atmosphere.”

Research has shown that to limit global warming to 1.5 degrees Celsius, each meal needs to have a carbon footprint of around 0.5kg CO2e or less. Huel is committed that every meal it produces will be less. The company also is working to reduce all the environmental impacts of its products. It uses HowGood, the world’s largest product

sustainability database, to determine six metrics: agricultural greenhouse gas (GHG) emissions, processing GHGs, blue water usage, labour risk, biodiversity and land use. These guide Huel’s sourcing activity and the company looks to work with suppliers who share those values.

Huel is a of the Supplier Ethical Data Exchange and asks all new suppliers to sign the Huel Supplier Code of Conduct and hold an internationally recognised, independently verified ethical certification.

“We want to make sure that sustainability is fundamental to all the decisions that we make, in the choice of suppliers, ingredients, packaging, transport, how we treat

“We want to make sure that sustainability is fundamental to all the decisions that we make, in the choice of suppliers, ingredients, packaging, transport, how we treat people”

people,” says Jess. “It’s important that we build sustainability across all of that.”

To that extent, Huel earned B-Corp status in June at the end of a 12-month process. Accreditation would usually take up to three years and requires a 80pc rating. Huel achieved 92.1pc. “We have already been doing a lot of what was required,” says Jess. “The real asset of B-Corp status is that it gives us a roadmap for continued improvement.

We will be audited every three years and we have to show progress in order to keep the certification. That is what is driving us to the next level.”

Consumer recognition of B-Corp is still exceptionally low. “I have gone through B-Corp accreditation with two companies now and I would never recommend that a company does it in order to get people to buy more of its stuff,” says Jess. “It does not seem to influence purchasing decisions. I recommend companies to do it because there is so much coming and already present in terms of legislation, studies, reporting requirements on carbon.

An artist’s impression of the Huel factory in Milton Keynes

Key benefits to advertising in Business MK magazine

With the transition of Business MK to a glossy, A4 magazine format, we offer our advertisers a refined set of advantages. This change not only improves the presentation and durability of the publication but also enhances the effectiveness of your advertising campaigns. Below, we outline the principal benefits for advertisers in Business MK, demonstrating how our magazine can support your marketing goals and brand development.

Superior Visual Quality

The glossy A4 format ensures advertisements are more vibrant and visually appealing, capturing attention effectively.

Increased Reader Engagement

With a focus on high-quality content, the magazine format encourages longer reading times, offering advertisers more exposure.

Strategic Content Alignment

Advertisements can be placed next to relevant editorial content, enhancing message relevance and reader interest.

Broader Circulation

The compact, durable design of the magazine increases its potential to be circulated and seen by a wider audience.

Elevated Brand Perception

Being featured in a premium, glossy magazine elevates the perceived value and prestige of your brand among readers.

The core of our readership is known for its strong purchasing power and decision making roles.

Diverse professionals subscribe to Business MK from C-suite to emerging leaders.

Advertise with Business MK and reach the leaders of today and tomorrow.

Business MK

2024 deadline dates

April

December

January

systemisnotdoingitsjobinterms ofkeepingpeoplenourished.The systemisbroken.”Ratherthanbepartoftheproblem, Huel believes it offers a solution. Its productsdelivercompletenutrition, everyproductmadewiththeright amountofmicronutrients,vitamins, proteinsandmineralsforeveryday needs. The food Huel makes is plant-based.“Wearenotpartofthe foodsystemcomingfromanimal agriculturesowearefarlesslikely tocontributetodeforestation,” saysJess.Agricultureworldwideisresponsible for75pcoftheworld’sdeforestation. “Weneedthesetreesbecausethey absorballthecarbonweareputting intotheatmosphere.” Research has shown that to limit globalwarmingto1.5degrees Celsius,eachmealneedstohave acarbonfootprintofaround0.5kg CO2e or less. Huel is committed that everymealitproduceswillbeless. Thecompanyalsoisworkingto reduce all the environmental impactsofitsproducts.Ituses HowGood,theworld’slargestproduct people,”saysJess.“It’simportant thatwebuildsustainabilityacrossall of that.” Tothatextent,Huelearned B-CorpstatusinJuneattheendof a12-monthprocess.Accreditation wouldusuallytakeuptothree yearsandrequiresa80pcrating. Huelachieved92.1pc.“Wehave alreadybeendoingalotofwhat required,”saysJess.“Therealasset ofB-Corpstatusisthatitgivesus roadmapforcontinuedimprovement. Wewillbeauditedeverythree andwehavetoshowprogress ordertokeepthecertification. whatisdrivingustothenext Consumerrecognitionof isstillexceptionallylow.“Ihave throughB-Corpaccreditation twocompaniesnowand neverrecommendthata doesitinordertogetpeople moreofitsstuff,”saysJess. notseemtoinfluence decisions.Irecommend to do it because there comingandalready intermsoflegislation, reportingrequirements

firstSustainabilityandforemost

FmoveHuel,whichispreparingto manufacturingintoitsown71,000sqftandwarehousefacilityinMiltonKeynes, manufactures and distributes its rangeofplant-basedfoodproducts aroundtheworld.Thenewfactory onthePLPMKlogisticsparknear BowBrickhillwillgoalongway towardsimprovingthecompany’s operationalefficiencybut,saysits

sustainabilitydatabase,todetermine sixmetrics:agriculturalgreenhouse gas(GHG)emissions,processing GHGs,bluewaterusage,labourrisk, biodiversityandlanduse.These guideHuel’ssourcingactivityandthe companylookstoworkwithsuppliers who share those values.

ExchangeHuelisaoftheSupplierEthicalData andasksallnewsupplierstosigntheHuelSupplierCodeof Conductandholdaninternationally recognised,independentlyverified ethical certification.

“We want to make sure that sustainabilityisfundamentaltoall thedecisionsthatwemake,inthe choiceofsuppliers,ingredients, packaging,transport,howwetreat

“Wewanttomakesure

thatsustainabilityis fundamentaltoallthe decisionsthatwemake, inthechoiceofsuppliers, ingredients,packaging,

Leaflet delivery - our direct mailing service

oodisamongthemost impactfulindustriesonthe planettoday.Obesityis growing–literally–affecting morethantwobillionpeopleacross theworld.Theindustryisresponsible foraround25percentofglobal gasemissions,withassociated agriculturebehindafurther16pc. Onefoodmanufacturer,however, saysthishastochange.

Business MK offers a leaflet insertion service, allowing your leaflets or brochures to be added to over 9,500 of our monthly recyclable wrapped publications delivered via Royal Mail.

Reach named professionals in regional companies, including directors and decision makers. This method connects you directly with potential customers, offering a cost-effective way to engage a targeted audience.

Stand out and engage decision makers.

Pricing is based on weight.

Contact us for specific quotes.

Business MK

Features List

Features published in Business MK are designed to inform the county’s business community of new developments, trends and offer insight into specific areas of business. Features are categorised by commercial challenges, market sectors and topicality proposition.

Expert authors are engaged from industry frontrunners, while our monthly features also provide a stage for regionally situated firms to contribute interesting and informative articles.

Feature editorials should be sent to news@pulsegroupmedia.co.uk

SUSTAINABILITY

Published: April and October editions

A topic that is moving rapidly to the top of the agenda for businesses of all sizes, in all sectors and in every part of our region and the UK. Sustainability Matters will focus on the reasons why, for any organisation, using resources more sustainably is important; from offsetting rising costs and climate change to increasing the chances of recruiting and retaining the talent a business needs to thrive. The feature will contain case studies of organisations making progress towards their sustainability goals alongside thought leadership articles and comment from some of the experts and innovators in the field.

AUTOMOTIVE MATTERS

Published: May and November editions

It is among the most thriving and certainly the highest profile sector in the South East Midlands. Automotive Matters will highlight the work being done and innovation being created that is maintaining this region’s prominence on the world stage. The feature will include the latest from around the region: from Silverstone and the trailblazing tech being developed by the Silverstone Technology Cluster; from the automotive associated engineering prowess that

calls Northamptonshire home; from the F1-related motorsport sector spearheaded by Mercedes-AMG at Brackley. It will also have interviews with leading figures and thought provoking comment on the challenges and opportunities facing the industry as vehicles move from fossil fuel to an all electric future.

WORKPLACE CULTURE & ENGAGEMENT

Published: June and December editions

Recruiting and – just as important – retaining the talent that businesses of all sizes need in order to grow in a competitive and changing marketplace remains a significant challenge to employers. And it’s not simply about offering a better salary package than your rivals. Employees today are looking for more – a better working environment; the opportunity for flexible and/or hybrid working; an attractive overall benefits package; the opportunity for the work life balance that suits them; respect for and delivery of equality, diversity and inclusion for every employee.

Workplace Matters will cover the current conversation around the issue: how employers are evolving to deliver a workplace where every member of staff wants to be; why that delivers better productivity and improves the bottom line; how it helps to attract and retain talent; how embracing equality, diversity and inclusion makes for a better working environment for all. Within the feature will be the latest news and thinking penned by the local leaders in their field. An essential read for all employers.

Business MK

Features List

EDUCATION & TRAINING

Published: January and July editions

Skills… an ongoing issue for employers looking to compete at the highest level. They know the level of knowledge and expertise they are seeking but survey after survey concludes that finding it amid a highly competitive jobs market is a big challenge.

Education Matters will highlight how developing links between business and the education sector is bearing fruit in terms of generating the skills that today’s employer needs. We will talk to the educators and how they put together programmes with the modern employer in mind and to employers investing time in building partnerships with the education and training sector.

MANUFACTURING

Published: February and August editions

Sustainability&CSR

Companies in this sector quietly go about their business producing the top-quality products that – sometimes literally – drive the engine of the UK economy. Mostly, we hear little about their successes, development, growth and innovation but across this region, manufacturing companies are developing and producing some of the most cutting-edge goods in the world. Manufacturing Matters puts these companies in the spotlight, showcasing their level of expertise, technical prowess and ability to innovate and how their success is a driver for the region’s wider economy.

Broader Reach

Features, especially those on trending or highly engaging topics, are more likely to be shared or referenced. Your ad, by virtue of being within the feature, can enjoy an extended reach beyond the immediate audience of Business MK

TECHNOLOGY

Published: March and September editions

It’s the driver of progress in any sector of business, delivering improved efficiency, higher productivity, bottom line savings, a competitive offer and a workplace equipped to lure the best qualified talent. Technology Matters to business and this feature will explore why and how organisations across the region are investing time and resources in ensuring theirs is up to date… and why every employer should be doing likewise. The feature will include case studies, analysis of the tech that makes a difference, the work being done locally to develop the technology to make the UK economy a world leader and comment from the leading tech experts based in the region.

Contact sales@pulsegroupmedia.co.uk

to find out more about the sponsorship and advertising opportunities within the feature(s) most relevant to your business.

Sustainability&CSR

sustainabilitydatabase,todetermine sixmetrics:agriculturalgreenhouse gas(GHG)emissions,processing GHGs,bluewaterusage,labourrisk, biodiversityandlanduse.These guideHuel’ssourcingactivityandthe companylookstoworkwithsuppliers who share those values.

systemisnotdoingitsjobinterms ofkeepingpeoplenourished.The systemisbroken.”Ratherthanbepartoftheproblem, Huel believes it offers a solution. Its productsdelivercompletenutrition, everyproductmadewiththeright amountofmicronutrients,vitamins, proteinsandmineralsforeveryday needs. The food Huel makes is plant-based.“Wearenotpartofthe foodsystemcomingfromanimal agriculturesowearefarlesslikely tocontributetodeforestation,” saysJess.Agricultureworldwideisresponsible for75pcoftheworld’sdeforestation. “Weneedthesetreesbecausethey absorballthecarbonweareputting intotheatmosphere.” Research has shown that to limit globalwarmingto1.5degrees Celsius,eachmealneedstohave acarbonfootprintofaround0.5kg CO2e or less. Huel is committed that everymealitproduceswillbeless. Thecompanyalsoisworkingto reduce all the environmental impactsofitsproducts.Ituses HowGood,theworld’slargestproduct

Sustainabilityforemost

ExchangeHuelisaoftheSupplierEthicalData andasksallnewsupplierstosigntheHuelSupplierCodeof Conductandholdaninternationally recognised,independentlyverified ethical certification.

“We want to make sure that sustainabilityisfundamentaltoall thedecisionsthatwemake,inthe choiceofsuppliers,ingredients, packaging,transport,howwetreat

“Wewanttomakesure

thatsustainabilityis fundamentaltoallthe decisionsthatwemake, inthechoiceofsuppliers, ingredients,packaging,

people,”saysJess.“It’simportant thatwebuildsustainabilityacrossall of that.” Tothatextent,Huelearned B-CorpstatusinJuneattheendof a12-monthprocess.Accreditation wouldusuallytakeuptothree yearsandrequiresa80pcrating. Huelachieved92.1pc.“Wehave alreadybeendoingalotofwhatwas required,”saysJess.“Therealasset ofB-Corpstatusisthatitgivesus roadmapforcontinuedimprovement. Wewillbeauditedeverythree andwehavetoshowprogress ordertokeepthecertification. whatisdrivingustothenext ConsumerrecognitionofB-Corp isstillexceptionallylow.“Ihave throughB-Corpaccreditation twocompaniesnowandI neverrecommendthata doesitinordertogetpeople moreofitsstuff,”saysJess. notseemtoinfluencepurchasing decisions.Irecommend to do it because there comingandalready intermsoflegislation, reportingrequirements

Ifyougothroughthe process,youaregoing betterpreparedand theserequirements.” Hueldoesnotlist labellingofitsproducts. obesityhavegone nogointgtochange buy,”saysJess.