V-LABEL

V-Label is an internationally recognised, registered seal for labelling vegan and vegetarian products and services and is the world's leading vegan and vegetarian trademark.

It was established in Switzerland in 1996 and has since been a reliable, go-to consumer shopping guide. Across the globe, V-Label has more than 3 500 partners and over 40 000 licensed products.

ProVeg South Africa is the local administrator of the V-Label seal. V-Label was introduced to South Africa at the end of 2021 and, by the start of 2022, we had Burger King, Longridge Wines, and Boekenhoutskloof certified.

WHY GET CERTIFIED WITH V-LABEL?

V-Label provides confidence, clarity, and guidance for consumers. Globally, consumers are increasingly looking for healthy, ethical, and cost-effective products with low environmental impact, driving the demand for vegan alternatives.

But, as manufacturers reflect the trend that more sustainable branding, packaging, and food content sells, it is that much harder to identify products that are actually vegan. Consumers increasingly rely on independent labelling such as V-Label, to help them identify vegan and vegetarian options quickly, confidently, and transparently.

V-Label plays a vital role in the plant-based context in South Africa given the lack of regulation relative to the plant-based industry.

Additionally, V-Label customers receive free product presentations on our local South African and international social media channels and gain access to V-Label’s vast network in the vegan market.