VEGANUARY

Veganuary is an annual challenge run by a UK non-profit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January. Since the event began in 2014, participation has increased each year. ProVeg South Africa is the official local NGO partner for Veganuary.

Veganuary 2022 marked the second year of being the national partner for Veganuary in South Africa, and ProVeg South Africa obtained 70% of the sign-ups in the country. In partnership with local vegan influencer and advocate, Cape Town Vegan, several vegan dinner parties were hosted across the greater Cape Town area. The Johannesburg volunteer branch also hosted a dinner in the City of Gold.

Lexi's Healthy Eatery

Mary-Ann's Emporium

The Conscious Kitchen

Grumpy & Runt

Delta Café

Vegan Streetfood

Infinite Café

Blue Kiwi

The Fussy Vegan

Almost 180 tickets were sold for the Veganuary dinners and the campaign received more than 57 media mentions across print, digital, and broadcast media.