PROVEG SOUTH AFRICA IN THE PRESS

ProVeg South Africa places great importance on its work with local and international media to spread awareness about the benefits of plant-based food to the largest possible audience. This is achieved through traditional PR work as well as digital campaigns on ProVeg South Africa’s various platforms, including social media channels, website, and newsletter database.

Tradional Pr

During 2022, ProVeg South Africa received more than 300 media mentions, of which 85 were what we consider to be A-rated mentions - coverage by some of South Africa's largest and most influential media publications or stations.

POTENTIAL REACH* IN 2022 FROM PR EFFORTS: 20 629 356

A big highlight for the Communications Department was ProVeg being featured on the unimpeachable local investigative journalism programme Carte Blanche during a segment on the Veggie Burger Ban in South Africa. Country Director, Donovan Will, was interviewed as a representative from the larger plant-based community. This interview was shown on both M-Net and YouTube and reached a combined audience of more than 175 000 viewers.

Our PR efforts were fundamental in securing media coverage with a combined reach of over 20 million. ProVeg South Africa was also interviewed and featured on these notable TV and radio stations, online news sites, and print publications: